Speaker: Madalina Bogden

Company: DemandLab (Sponsor)

Website: www.demandlab.com

This masterclass addresses the limitations of traditional marketing attribution models, advocating for a more strategic approach. It explores how relying solely on attribution tools can overlook key marketing impacts. The session emphasises blending quantitative data with qualitative insights for a holistic view of marketing effectiveness, moving from exact attribution to trend analysis and strategic outcomes.

What you’ll learn:

• How to move beyond basic lead counting and leverage attribution for strategic decision-making

• Techniques to integrate diverse data sources (PR, sales, customer service) for a comprehensive marketing picture

• Strategies to build flexible attribution systems that align with long-term business and customer experience goals

• Methods to identify blind spots in current attribution practices and incorporate valuable qualitative insights

• Practical steps to enhance marketing reporting and presentations (QBRs) to communicate marketing's impact effectively

Join our next HubSpot User Group here:

https://www.whitehat-seo.co.uk/nexthug