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Keyword Research: How to find the right keywords & what tools to use

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Keyword research can be overwhelming!

But finding the right keywords can unlock organic traffic for your website

Watch to find out how to:

• Find the right keywords
• Use free and paid SEO tools
• Understand and analyse search intent
• Compare and prioritise keyword opportunities

As the complexity of language itself, understanding the language your target customers use can be bewildering!

So how do you work out what language they’re speaking?

Effective keyword research

Targeted keyword research can help to cut through the confusion and unlock opportunities for your website.


Keyword research is pivotal to all your marketing efforts.


Getting it right helps:

• Drive traffic

• Increase sales

• Greater ROI


Knowing your keywords also helps you to better understand your business and brand.


Whether you’re providing information, product, or service, finding the right keywords will enable you to:

• Know which keywords to rank for

• Discover popular keywords and phrases frequently searched for

• Complete competitor analysis

• Where and how to use your findings


Watch to find out how to complete effective keyword research using a range of free and paid tools.


Get to know your customers intent and give them what they want rather than guessing