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            <itunes:name>Whitehat SEO</itunes:name>
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        <title>Whitehat SEO</title>
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        <itunes:author>Whitehat SEO</itunes:author>
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            <title>Whitehat SEO</title>
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            <enclosure url="http://video.whitehat-seo.co.uk/64968571/103009270/94b071758ab7eeeeeace455f9c3c1ac6/video_medium/the-ai-uprising-how-smbs-will-lead-1-video.mp4?source=podcast" type="video/mp4" length="152215276"/>
            <title>The AI Uprising: How SMBs Will Lead the Charge Against Large Enterprises</title>
            <link>http://video.whitehat-seo.co.uk/the-ai-uprising-how-smbs-will-lead-1</link>
            <description>&lt;p&gt;&lt;p&gt;&lt;strong&gt;The AI Uprising: How SMBs Will Lead the Charge Against Large Enterprises&lt;/strong&gt;&lt;/p&gt;
&lt;p&gt;Ref blog:&amp;nbsp;&lt;a href="https://www.marketingmary.ai/blog/better-faster-cheaper-ai-marketing"&gt;https://www.marketingmary.ai/blog/better-faster-cheaper-ai-marketing&lt;/a&gt;&lt;/p&gt;&lt;p&gt;Artificial intelligence (AI) is rapidly transforming the business world, creating immense opportunities for those who can adapt quickly. While large enterprises struggle with complex AI integrations, small and medium-sized businesses (SMBs) are uniquely positioned to leverage AI for innovation and competitive advantage. This webinar will show you how SMBs can harness the power of AI to outpace larger competitors and drive significant change in their industries.&lt;/p&gt;
&lt;p&gt;&amp;nbsp;&lt;/p&gt;
&lt;p&gt;&lt;em&gt;What You Will Learn in This Webinar:&lt;/em&gt;&lt;/p&gt;
&lt;ul&gt;&lt;li&gt;&lt;strong&gt;The AI Revolution and Its Impact on Business&lt;/strong&gt; - Discover how AI is transforming the business landscape and the $4.6 trillion opportunity it presents.&lt;/li&gt;&lt;/ul&gt;&lt;p&gt;&amp;nbsp;&lt;/p&gt;
&lt;ul&gt;&lt;li&gt;&lt;strong&gt;How AI Empowers SMBs&lt;/strong&gt; - Learn how AI can automate tasks, streamline operations, and enable data-driven decisions.&lt;/li&gt;&lt;/ul&gt;&lt;p&gt;&amp;nbsp;&lt;/p&gt;
&lt;ul&gt;&lt;li&gt;&lt;strong&gt;Challenges for Large Enterprises&lt;/strong&gt; - Understand the barriers large companies face with AI adoption, including cost, complexity, and resistance to change.&lt;/li&gt;&lt;/ul&gt;&lt;p&gt;&amp;nbsp;&lt;/p&gt;
&lt;ul&gt;&lt;li&gt;&lt;strong&gt;The Business Power Shift&lt;/strong&gt; - See how AI gives SMBs the agility to disrupt traditional industries and capture market share.&lt;/li&gt;&lt;/ul&gt;&lt;p&gt;&amp;nbsp;&lt;/p&gt;
&lt;ul&gt;&lt;li&gt;&lt;strong&gt;Preparing for an AI-Driven Future &lt;/strong&gt;- Explore the steps SMBs need to take to embrace AI and stay competitive in the future.&lt;/li&gt;&lt;/ul&gt;&lt;p&gt;&amp;nbsp;&lt;/p&gt;
&lt;p&gt;&lt;strong&gt;Don't Miss Out on the AI Advantage!&lt;/strong&gt;&lt;/p&gt;
&lt;p&gt;Join us for this insightful webinar and learn how your business can lead the AI uprising. Whether you're looking to improve efficiency, make smarter decisions, or seize new opportunities, this webinar will provide the insights you need.&lt;/p&gt;
&lt;p&gt;&amp;nbsp;&lt;/p&gt;
&lt;p&gt;&lt;em&gt;Register now and be part of the AI revolution!&lt;/em&gt;&lt;/p&gt;
&lt;p&gt;By signing up, you'll get access to our new AI consulting services and valuable resources to help your business thrive. Don’t miss this chance to stay ahead of the competition. Sign up today and start your AI journey!&lt;/p&gt;&lt;/p&gt;&lt;p&gt;&lt;a href="http://video.whitehat-seo.co.uk/the-ai-uprising-how-smbs-will-lead-1"&gt;&lt;img src="http://video.whitehat-seo.co.uk/64968571/103009270/94b071758ab7eeeeeace455f9c3c1ac6/standard/download-7-thumbnail.jpg" width="75" height=""/&gt;&lt;/a&gt;&lt;/p&gt;</description>
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            <pubDate>Wed, 17 Jul 2024 13:22:29 GMT</pubDate>
            <media:title>The AI Uprising: How SMBs Will Lead the Charge Against Large Enterprises</media:title>
            <itunes:summary>The AI Uprising: How SMBs Will Lead the Charge Against Large Enterprises
Ref blog:https://www.marketingmary.ai/blog/better-faster-cheaper-ai-marketingArtificial intelligence (AI) is rapidly transforming the business world, creating immense opportunities for those who can adapt quickly. While large enterprises struggle with complex AI integrations, small and medium-sized businesses (SMBs) are uniquely positioned to leverage AI for innovation and competitive advantage. This webinar will show you how SMBs can harness the power of AI to outpace larger competitors and drive significant change in their industries.

What You Will Learn in This Webinar:
The AI Revolution and Its Impact on Business - Discover how AI is transforming the business landscape and the $4.6 trillion opportunity it presents.
How AI Empowers SMBs - Learn how AI can automate tasks, streamline operations, and enable data-driven decisions.
Challenges for Large Enterprises - Understand the barriers large companies face with AI adoption, including cost, complexity, and resistance to change.
The Business Power Shift - See how AI gives SMBs the agility to disrupt traditional industries and capture market share.
Preparing for an AI-Driven Future - Explore the steps SMBs need to take to embrace AI and stay competitive in the future.
Don't Miss Out on the AI Advantage!
Join us for this insightful webinar and learn how your business can lead the AI uprising. Whether you're looking to improve efficiency, make smarter decisions, or seize new opportunities, this webinar will provide the insights you need.

Register now and be part of the AI revolution!
By signing up, you'll get access to our new AI consulting services and valuable resources to help your business thrive. Don’t miss this chance to stay ahead of the competition. Sign up today and start your AI journey!</itunes:summary>
            <itunes:subtitle>The AI Uprising: How SMBs Will Lead the Charge Against Large Enterprises
Ref blog:https://www.marketingmary.ai/blog/better-faster-cheaper-ai-marketingArtificial intelligence (AI) is rapidly transforming the business world, creating immense...</itunes:subtitle>
            <itunes:author>Whitehat SEO</itunes:author>
            <itunes:duration>55:21</itunes:duration>
            <media:description type="html">&lt;p&gt;&lt;p&gt;&lt;strong&gt;The AI Uprising: How SMBs Will Lead the Charge Against Large Enterprises&lt;/strong&gt;&lt;/p&gt;
&lt;p&gt;Ref blog:&amp;nbsp;&lt;a href="https://www.marketingmary.ai/blog/better-faster-cheaper-ai-marketing"&gt;https://www.marketingmary.ai/blog/better-faster-cheaper-ai-marketing&lt;/a&gt;&lt;/p&gt;&lt;p&gt;Artificial intelligence (AI) is rapidly transforming the business world, creating immense opportunities for those who can adapt quickly. While large enterprises struggle with complex AI integrations, small and medium-sized businesses (SMBs) are uniquely positioned to leverage AI for innovation and competitive advantage. This webinar will show you how SMBs can harness the power of AI to outpace larger competitors and drive significant change in their industries.&lt;/p&gt;
&lt;p&gt;&amp;nbsp;&lt;/p&gt;
&lt;p&gt;&lt;em&gt;What You Will Learn in This Webinar:&lt;/em&gt;&lt;/p&gt;
&lt;ul&gt;&lt;li&gt;&lt;strong&gt;The AI Revolution and Its Impact on Business&lt;/strong&gt; - Discover how AI is transforming the business landscape and the $4.6 trillion opportunity it presents.&lt;/li&gt;&lt;/ul&gt;&lt;p&gt;&amp;nbsp;&lt;/p&gt;
&lt;ul&gt;&lt;li&gt;&lt;strong&gt;How AI Empowers SMBs&lt;/strong&gt; - Learn how AI can automate tasks, streamline operations, and enable data-driven decisions.&lt;/li&gt;&lt;/ul&gt;&lt;p&gt;&amp;nbsp;&lt;/p&gt;
&lt;ul&gt;&lt;li&gt;&lt;strong&gt;Challenges for Large Enterprises&lt;/strong&gt; - Understand the barriers large companies face with AI adoption, including cost, complexity, and resistance to change.&lt;/li&gt;&lt;/ul&gt;&lt;p&gt;&amp;nbsp;&lt;/p&gt;
&lt;ul&gt;&lt;li&gt;&lt;strong&gt;The Business Power Shift&lt;/strong&gt; - See how AI gives SMBs the agility to disrupt traditional industries and capture market share.&lt;/li&gt;&lt;/ul&gt;&lt;p&gt;&amp;nbsp;&lt;/p&gt;
&lt;ul&gt;&lt;li&gt;&lt;strong&gt;Preparing for an AI-Driven Future &lt;/strong&gt;- Explore the steps SMBs need to take to embrace AI and stay competitive in the future.&lt;/li&gt;&lt;/ul&gt;&lt;p&gt;&amp;nbsp;&lt;/p&gt;
&lt;p&gt;&lt;strong&gt;Don't Miss Out on the AI Advantage!&lt;/strong&gt;&lt;/p&gt;
&lt;p&gt;Join us for this insightful webinar and learn how your business can lead the AI uprising. Whether you're looking to improve efficiency, make smarter decisions, or seize new opportunities, this webinar will provide the insights you need.&lt;/p&gt;
&lt;p&gt;&amp;nbsp;&lt;/p&gt;
&lt;p&gt;&lt;em&gt;Register now and be part of the AI revolution!&lt;/em&gt;&lt;/p&gt;
&lt;p&gt;By signing up, you'll get access to our new AI consulting services and valuable resources to help your business thrive. Don’t miss this chance to stay ahead of the competition. Sign up today and start your AI journey!&lt;/p&gt;&lt;/p&gt;&lt;p&gt;&lt;a href="http://video.whitehat-seo.co.uk/the-ai-uprising-how-smbs-will-lead-1"&gt;&lt;img src="http://video.whitehat-seo.co.uk/64968571/103009270/94b071758ab7eeeeeace455f9c3c1ac6/standard/download-7-thumbnail.jpg" width="75" height=""/&gt;&lt;/a&gt;&lt;/p&gt;</media:description>
            <media:content url="https://video.whitehat-seo.co.uk/v.ihtml/player.html?token=94b071758ab7eeeeeace455f9c3c1ac6&amp;source=podcast&amp;photo%5fid=103009270" width="625" height="352" type="text/html" medium="video" duration="3321" isDefault="true" expression="full"/>
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            <category>AI</category>
            <category>HubSpot</category>
            <category>Marketing</category>
        </item>
        <item>
            <enclosure url="http://video.whitehat-seo.co.uk/64968578/90795862/f6eb04c45ad79cbfcefdb96dce13e1f6/video_medium/mastering-marketing-budgets-in-2014-video.mp4?source=podcast" type="video/mp4" length="31491240"/>
            <title>Mastering Marketing Budgets in 2014</title>
            <link>http://video.whitehat-seo.co.uk/mastering-marketing-budgets-in-2014</link>
            <description>&lt;p&gt;Article here: &lt;a href="https://blog.whitehat-seo.co.uk/marketing-budget"&gt;https://blog.whitehat-seo.co.uk/marketing-budget&lt;/a&gt;&lt;/p&gt;
&lt;p&gt;Ever wondered how a simple game of numbers can determine the fate of your business? Yes, I'm talking about your marketing budget. No two companies are identical. No two businesses are the same, and what works for one may not be applicable to another. Yet every entrepreneur dreams of scaling their business to unimaginable heights.&lt;/p&gt;&lt;p&gt;&lt;a href="http://video.whitehat-seo.co.uk/mastering-marketing-budgets-in-2014"&gt;&lt;img src="http://video.whitehat-seo.co.uk/64968578/90795862/f6eb04c45ad79cbfcefdb96dce13e1f6/standard/download-9-thumbnail.jpg" width="75" height=""/&gt;&lt;/a&gt;&lt;/p&gt;</description>
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            <pubDate>Sun, 19 Nov 2023 14:21:04 GMT</pubDate>
            <media:title>Mastering Marketing Budgets in 2014</media:title>
            <itunes:summary>Article here: https://blog.whitehat-seo.co.uk/marketing-budget
Ever wondered how a simple game of numbers can determine the fate of your business? Yes, I'm talking about your marketing budget. No two companies are identical. No two businesses are the same, and what works for one may not be applicable to another. Yet every entrepreneur dreams of scaling their business to unimaginable heights.</itunes:summary>
            <itunes:subtitle>Article here: https://blog.whitehat-seo.co.uk/marketing-budget
Ever wondered how a simple game of numbers can determine the fate of your business? Yes, I'm talking about your marketing budget. No two companies are identical. No two businesses are...</itunes:subtitle>
            <itunes:author>Whitehat SEO</itunes:author>
            <itunes:duration>05:15</itunes:duration>
            <media:description type="html">&lt;p&gt;Article here: &lt;a href="https://blog.whitehat-seo.co.uk/marketing-budget"&gt;https://blog.whitehat-seo.co.uk/marketing-budget&lt;/a&gt;&lt;/p&gt;
&lt;p&gt;Ever wondered how a simple game of numbers can determine the fate of your business? Yes, I'm talking about your marketing budget. No two companies are identical. No two businesses are the same, and what works for one may not be applicable to another. Yet every entrepreneur dreams of scaling their business to unimaginable heights.&lt;/p&gt;&lt;p&gt;&lt;a href="http://video.whitehat-seo.co.uk/mastering-marketing-budgets-in-2014"&gt;&lt;img src="http://video.whitehat-seo.co.uk/64968578/90795862/f6eb04c45ad79cbfcefdb96dce13e1f6/standard/download-9-thumbnail.jpg" width="75" height=""/&gt;&lt;/a&gt;&lt;/p&gt;</media:description>
            <media:content url="https://video.whitehat-seo.co.uk/v.ihtml/player.html?token=f6eb04c45ad79cbfcefdb96dce13e1f6&amp;source=podcast&amp;photo%5fid=90795862" width="625" height="352" type="text/html" medium="video" duration="315" isDefault="true" expression="full"/>
            <media:thumbnail url="http://video.whitehat-seo.co.uk/64968578/90795862/f6eb04c45ad79cbfcefdb96dce13e1f6/standard/download-9-thumbnail.jpg" width="75" height=""/>
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            <category>marketing</category>
            <category>marketing budget</category>
        </item>
        <item>
            <enclosure url="http://video.whitehat-seo.co.uk/64968561/77537855/1b2b7310909067a843c3368ad3640dc2/video_medium/how-to-create-an-seo-content-video.mp4?source=podcast" type="video/mp4" length="117397595"/>
            <title>How To Create An SEO Content Strategy</title>
            <link>http://video.whitehat-seo.co.uk/how-to-create-an-seo-content</link>
            <description>&lt;p&gt;&lt;h1&gt;Create an SEO content strategy&lt;/h1&gt;&lt;br&gt;Full article here:&amp;nbsp;&lt;a href="https://blog.whitehat-seo.co.uk/mastering-seo-with-a-hubspot-content-strategy"&gt;https://blog.whitehat-seo.co.uk/mastering-seo-with-a-hubspot-content-strategy&lt;/a&gt;&lt;br&gt;&lt;br&gt;Content marketing has become a vital part of any company’s marketing strategy.
&lt;p&gt;It’s what drives your audience to your website and keeps them engaged with you for long periods of time.&lt;/p&gt;
&lt;p&gt;&lt;b&gt;So, a well-designed content marketing strategy will help you:&lt;/b&gt;&lt;/p&gt;
&lt;p&gt;•	stay ahead of competitors in the market,&lt;br&gt;
•	generate more leads and customers,&lt;br&gt;
•	improve your brand image, and&lt;br&gt;
•	increase customer loyalty.&lt;br&gt;
&lt;br&gt;
&lt;br&gt;
A content strategy has had to evolve over the years.&lt;/p&gt;
&lt;p&gt;It’s not just about keywords and links anymore!&lt;/p&gt;
&lt;p&gt;Creating a sustainable content strategy is about firstly understanding your user’s behaviour.&lt;br&gt;
&lt;br&gt;
&lt;br&gt;
&lt;b&gt;With this insight you’ll then be able to:&lt;/b&gt;&lt;/p&gt;
&lt;p&gt;• create unique content that users will want to engage with&lt;/p&gt;
&lt;p&gt;• drive targeted traffic to your website and designated platforms&lt;/p&gt;
&lt;p&gt;• increase conversions with tangible content&lt;br&gt;
&lt;br&gt;
&lt;br&gt;
This means resources will be focused, reducing any time, money and promotional efforts wasted on dead content.&lt;/p&gt;
&lt;p&gt;Join us to talk about how an SEO content strategy, created n HubSpot, can help you achieve your goals.&lt;br&gt;
&lt;br&gt;
&lt;br&gt;
&lt;b&gt;After the HUG you’ll be able to:&lt;/b&gt;&lt;/p&gt;
&lt;p&gt;• define your goals &amp;amp; conduct persona research&lt;/p&gt;
&lt;p&gt;• run a content audit and fully understand your CMS&lt;/p&gt;
&lt;p&gt;• determine content type and generate ideas&lt;/p&gt;
&lt;p&gt;• publish, promote, and manage your content&lt;/p&gt;
&lt;p&gt;• repurpose content based on your needs&lt;br&gt;
&lt;br&gt;
&lt;br&gt;
All this plus, creating a link-building plan, how to compress media before uploading, and measuring and tracking your content’s success.&lt;/p&gt;
&lt;p&gt;Take the guesswork out of content creation and form a mighty content strategy to elevate your marketing efforts, generate leads and increase your ROI.&lt;/p&gt;&lt;/p&gt;&lt;p&gt;&lt;a href="http://video.whitehat-seo.co.uk/how-to-create-an-seo-content"&gt;&lt;img src="http://video.whitehat-seo.co.uk/64968561/77537855/1b2b7310909067a843c3368ad3640dc2/standard/download-9-thumbnail.jpg" width="75" height=""/&gt;&lt;/a&gt;&lt;/p&gt;</description>
            <guid>http://video.whitehat-seo.co.uk/photo/77537855</guid>
            <pubDate>Wed, 31 Aug 2022 14:03:48 GMT</pubDate>
            <media:title>How To Create An SEO Content Strategy</media:title>
            <itunes:summary>Create an SEO content strategyFull article here:https://blog.whitehat-seo.co.uk/mastering-seo-with-a-hubspot-content-strategyContent marketing has become a vital part of any company’s marketing strategy.
It’s what drives your audience to your website and keeps them engaged with you for long periods of time.
So, a well-designed content marketing strategy will help you:
•	stay ahead of competitors in the market,
•	generate more leads and customers,
•	improve your brand image, and
•	increase customer loyalty.


A content strategy has had to evolve over the years.
It’s not just about keywords and links anymore!
Creating a sustainable content strategy is about firstly understanding your user’s behaviour.


With this insight you’ll then be able to:
• create unique content that users will want to engage with
• drive targeted traffic to your website and designated platforms
• increase conversions with tangible content


This means resources will be focused, reducing any time, money and promotional efforts wasted on dead content.
Join us to talk about how an SEO content strategy, created n HubSpot, can help you achieve your goals.


After the HUG you’ll be able to:
• define your goals  conduct persona research
• run a content audit and fully understand your CMS
• determine content type and generate ideas
• publish, promote, and manage your content
• repurpose content based on your needs


All this plus, creating a link-building plan, how to compress media before uploading, and measuring and tracking your content’s success.
Take the guesswork out of content creation and form a mighty content strategy to elevate your marketing efforts, generate leads and increase your ROI.</itunes:summary>
            <itunes:subtitle>Create an SEO content strategyFull article here:https://blog.whitehat-seo.co.uk/mastering-seo-with-a-hubspot-content-strategyContent marketing has become a vital part of any company’s marketing strategy.
It’s what drives your audience to your...</itunes:subtitle>
            <itunes:author>Whitehat SEO</itunes:author>
            <itunes:duration>50:50</itunes:duration>
            <media:description type="html">&lt;p&gt;&lt;h1&gt;Create an SEO content strategy&lt;/h1&gt;&lt;br&gt;Full article here:&amp;nbsp;&lt;a href="https://blog.whitehat-seo.co.uk/mastering-seo-with-a-hubspot-content-strategy"&gt;https://blog.whitehat-seo.co.uk/mastering-seo-with-a-hubspot-content-strategy&lt;/a&gt;&lt;br&gt;&lt;br&gt;Content marketing has become a vital part of any company’s marketing strategy.
&lt;p&gt;It’s what drives your audience to your website and keeps them engaged with you for long periods of time.&lt;/p&gt;
&lt;p&gt;&lt;b&gt;So, a well-designed content marketing strategy will help you:&lt;/b&gt;&lt;/p&gt;
&lt;p&gt;•	stay ahead of competitors in the market,&lt;br&gt;
•	generate more leads and customers,&lt;br&gt;
•	improve your brand image, and&lt;br&gt;
•	increase customer loyalty.&lt;br&gt;
&lt;br&gt;
&lt;br&gt;
A content strategy has had to evolve over the years.&lt;/p&gt;
&lt;p&gt;It’s not just about keywords and links anymore!&lt;/p&gt;
&lt;p&gt;Creating a sustainable content strategy is about firstly understanding your user’s behaviour.&lt;br&gt;
&lt;br&gt;
&lt;br&gt;
&lt;b&gt;With this insight you’ll then be able to:&lt;/b&gt;&lt;/p&gt;
&lt;p&gt;• create unique content that users will want to engage with&lt;/p&gt;
&lt;p&gt;• drive targeted traffic to your website and designated platforms&lt;/p&gt;
&lt;p&gt;• increase conversions with tangible content&lt;br&gt;
&lt;br&gt;
&lt;br&gt;
This means resources will be focused, reducing any time, money and promotional efforts wasted on dead content.&lt;/p&gt;
&lt;p&gt;Join us to talk about how an SEO content strategy, created n HubSpot, can help you achieve your goals.&lt;br&gt;
&lt;br&gt;
&lt;br&gt;
&lt;b&gt;After the HUG you’ll be able to:&lt;/b&gt;&lt;/p&gt;
&lt;p&gt;• define your goals &amp;amp; conduct persona research&lt;/p&gt;
&lt;p&gt;• run a content audit and fully understand your CMS&lt;/p&gt;
&lt;p&gt;• determine content type and generate ideas&lt;/p&gt;
&lt;p&gt;• publish, promote, and manage your content&lt;/p&gt;
&lt;p&gt;• repurpose content based on your needs&lt;br&gt;
&lt;br&gt;
&lt;br&gt;
All this plus, creating a link-building plan, how to compress media before uploading, and measuring and tracking your content’s success.&lt;/p&gt;
&lt;p&gt;Take the guesswork out of content creation and form a mighty content strategy to elevate your marketing efforts, generate leads and increase your ROI.&lt;/p&gt;&lt;/p&gt;&lt;p&gt;&lt;a href="http://video.whitehat-seo.co.uk/how-to-create-an-seo-content"&gt;&lt;img src="http://video.whitehat-seo.co.uk/64968561/77537855/1b2b7310909067a843c3368ad3640dc2/standard/download-9-thumbnail.jpg" width="75" height=""/&gt;&lt;/a&gt;&lt;/p&gt;</media:description>
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            <category>content strategy</category>
            <category>hubspot</category>
            <category>hubspot user group</category>
            <category>marketing</category>
            <category>roi</category>
            <category>seo</category>
            <category>seo hug</category>
        </item>
        <item>
            <enclosure url="http://video.whitehat-seo.co.uk/64968566/76696929/1fbc64438ccd9db9d2b1a7aa0b0e73ce/video_medium/attribution-reporting-tracked-from-video.mp4?source=podcast" type="video/mp4" length="123633352"/>
            <title>Attribution Reporting: Tracked from start to finish</title>
            <link>http://video.whitehat-seo.co.uk/attribution-reporting-tracked-from</link>
            <description>&lt;p&gt;&lt;h1&gt;Attribution Reporting: Tracked from start to finish&lt;/h1&gt;Full article here:&amp;nbsp;&lt;a href="https://blog.whitehat-seo.co.uk/attribution-reporting-improved-marketing-results"&gt;https://blog.whitehat-seo.co.uk/attribution-reporting-improved-marketing-results&lt;/a&gt;&lt;br&gt;&lt;br&gt;Your customers engage with you through multiple channels and touchpoints.&lt;br&gt;
&lt;br&gt;
&lt;br&gt;
&lt;b&gt;But do you ever wondered what exactly made them come to you?&lt;/b&gt;&lt;br&gt;
&lt;br&gt;
&lt;br&gt;
Do you query if Paul in sales, is the real reason the deal was closed? Or if Vanessa’s wonderful blog made them get in touch?&lt;br&gt;
&lt;br&gt;
&lt;br&gt;
With attribution reporting, you can see precisely where, when, and how your marketing efforts are truly affecting your leads and revenue.&lt;br&gt;
&lt;br&gt;
&lt;br&gt;
A buyer’s journey is never one-dimensional. They interact and engage with your brand via multiple touchpoints before committing.&lt;br&gt;
&lt;br&gt;
&lt;br&gt;
&lt;b&gt;But was it through email, PPC, blogs, paid or organic traffic?&lt;/b&gt;&lt;br&gt;
&lt;br&gt;
&lt;br&gt;
Wouldn’t it be great if you could know exactly what brought them to the decision?&lt;br&gt;
&lt;br&gt;
&lt;br&gt;
Want tools to give insight as to what channels are generating the most leads and converting them successfully?&lt;br&gt;
&lt;br&gt;
&lt;br&gt;
&lt;b&gt;Then attribution reporting will make you a happy bunny!&lt;/b&gt;&lt;br&gt;
&lt;br&gt;
&lt;br&gt;
Marketing attribution is a reporting strategy that allows your marketing and sales team to see what’s working and what’s not with&amp;nbsp;Contact create attribution. Or let you know how much revenue was generated with&amp;nbsp;Revenue attribution.&lt;br&gt;
&lt;br&gt;
&lt;br&gt;&lt;h2&gt;
With attribution reporting information, you can:&lt;/h2&gt;
&lt;p&gt;• Attribute credit to interactions that created contacts, deals, and revenue&lt;/p&gt;
&lt;p&gt;• A clearer view of beneficial interaction sources &amp;amp; types&lt;/p&gt;
&lt;p&gt;• Know what asset types (through HubSpot) are being interacted with the most&lt;br&gt;
&lt;br&gt;
&lt;br&gt;
&lt;b&gt;Sounds good, doesn’t it? But how does it work?&lt;/b&gt;&lt;br&gt;
&lt;br&gt;
&lt;br&gt;
&lt;br&gt;
Join us to find out the total benefits of Marketing attribution and how your business will benefit from:&lt;/p&gt;
&lt;p&gt;• Using different attribution models to fit business goals&lt;/p&gt;
&lt;p&gt;• How to choose the right reporting models&lt;/p&gt;
&lt;p&gt;• How to run an attribution report in HubSpot and Google Analytics&lt;/p&gt;
&lt;p&gt;• How to harvest, analyse and implement data findings from your report&lt;br&gt;
&lt;br&gt;&lt;br&gt;
Unite your team through one single source of truth and allow them to work proactively and deliver the best possible customer experience.&lt;/p&gt;&lt;/p&gt;&lt;p&gt;&lt;a href="http://video.whitehat-seo.co.uk/attribution-reporting-tracked-from"&gt;&lt;img src="http://video.whitehat-seo.co.uk/64968566/76696929/1fbc64438ccd9db9d2b1a7aa0b0e73ce/standard/download-7-thumbnail.jpg" width="75" height=""/&gt;&lt;/a&gt;&lt;/p&gt;</description>
            <guid>http://video.whitehat-seo.co.uk/photo/76696929</guid>
            <pubDate>Wed, 27 Jul 2022 10:59:57 GMT</pubDate>
            <media:title>Attribution Reporting: Tracked from start to finish</media:title>
            <itunes:summary>Attribution Reporting: Tracked from start to finishFull article here:https://blog.whitehat-seo.co.uk/attribution-reporting-improved-marketing-resultsYour customers engage with you through multiple channels and touchpoints.


But do you ever wondered what exactly made them come to you?


Do you query if Paul in sales, is the real reason the deal was closed? Or if Vanessa’s wonderful blog made them get in touch?


With attribution reporting, you can see precisely where, when, and how your marketing efforts are truly affecting your leads and revenue.


A buyer’s journey is never one-dimensional. They interact and engage with your brand via multiple touchpoints before committing.


But was it through email, PPC, blogs, paid or organic traffic?


Wouldn’t it be great if you could know exactly what brought them to the decision?


Want tools to give insight as to what channels are generating the most leads and converting them successfully?


Then attribution reporting will make you a happy bunny!


Marketing attribution is a reporting strategy that allows your marketing and sales team to see what’s working and what’s not withContact create attribution. Or let you know how much revenue was generated withRevenue attribution.


With attribution reporting information, you can:
• Attribute credit to interactions that created contacts, deals, and revenue
• A clearer view of beneficial interaction sources  types
• Know what asset types (through HubSpot) are being interacted with the most


Sounds good, doesn’t it? But how does it work?



Join us to find out the total benefits of Marketing attribution and how your business will benefit from:
• Using different attribution models to fit business goals
• How to choose the right reporting models
• How to run an attribution report in HubSpot and Google Analytics
• How to harvest, analyse and implement data findings from your report

Unite your team through one single source of truth and allow them to work proactively and deliver the best possible customer experience.</itunes:summary>
            <itunes:subtitle>Attribution Reporting: Tracked from start to finishFull article here:https://blog.whitehat-seo.co.uk/attribution-reporting-improved-marketing-resultsYour customers engage with you through multiple channels and touchpoints.


But do you ever...</itunes:subtitle>
            <itunes:author>Whitehat SEO</itunes:author>
            <itunes:duration>01:00:32</itunes:duration>
            <media:description type="html">&lt;p&gt;&lt;h1&gt;Attribution Reporting: Tracked from start to finish&lt;/h1&gt;Full article here:&amp;nbsp;&lt;a href="https://blog.whitehat-seo.co.uk/attribution-reporting-improved-marketing-results"&gt;https://blog.whitehat-seo.co.uk/attribution-reporting-improved-marketing-results&lt;/a&gt;&lt;br&gt;&lt;br&gt;Your customers engage with you through multiple channels and touchpoints.&lt;br&gt;
&lt;br&gt;
&lt;br&gt;
&lt;b&gt;But do you ever wondered what exactly made them come to you?&lt;/b&gt;&lt;br&gt;
&lt;br&gt;
&lt;br&gt;
Do you query if Paul in sales, is the real reason the deal was closed? Or if Vanessa’s wonderful blog made them get in touch?&lt;br&gt;
&lt;br&gt;
&lt;br&gt;
With attribution reporting, you can see precisely where, when, and how your marketing efforts are truly affecting your leads and revenue.&lt;br&gt;
&lt;br&gt;
&lt;br&gt;
A buyer’s journey is never one-dimensional. They interact and engage with your brand via multiple touchpoints before committing.&lt;br&gt;
&lt;br&gt;
&lt;br&gt;
&lt;b&gt;But was it through email, PPC, blogs, paid or organic traffic?&lt;/b&gt;&lt;br&gt;
&lt;br&gt;
&lt;br&gt;
Wouldn’t it be great if you could know exactly what brought them to the decision?&lt;br&gt;
&lt;br&gt;
&lt;br&gt;
Want tools to give insight as to what channels are generating the most leads and converting them successfully?&lt;br&gt;
&lt;br&gt;
&lt;br&gt;
&lt;b&gt;Then attribution reporting will make you a happy bunny!&lt;/b&gt;&lt;br&gt;
&lt;br&gt;
&lt;br&gt;
Marketing attribution is a reporting strategy that allows your marketing and sales team to see what’s working and what’s not with&amp;nbsp;Contact create attribution. Or let you know how much revenue was generated with&amp;nbsp;Revenue attribution.&lt;br&gt;
&lt;br&gt;
&lt;br&gt;&lt;h2&gt;
With attribution reporting information, you can:&lt;/h2&gt;
&lt;p&gt;• Attribute credit to interactions that created contacts, deals, and revenue&lt;/p&gt;
&lt;p&gt;• A clearer view of beneficial interaction sources &amp;amp; types&lt;/p&gt;
&lt;p&gt;• Know what asset types (through HubSpot) are being interacted with the most&lt;br&gt;
&lt;br&gt;
&lt;br&gt;
&lt;b&gt;Sounds good, doesn’t it? But how does it work?&lt;/b&gt;&lt;br&gt;
&lt;br&gt;
&lt;br&gt;
&lt;br&gt;
Join us to find out the total benefits of Marketing attribution and how your business will benefit from:&lt;/p&gt;
&lt;p&gt;• Using different attribution models to fit business goals&lt;/p&gt;
&lt;p&gt;• How to choose the right reporting models&lt;/p&gt;
&lt;p&gt;• How to run an attribution report in HubSpot and Google Analytics&lt;/p&gt;
&lt;p&gt;• How to harvest, analyse and implement data findings from your report&lt;br&gt;
&lt;br&gt;&lt;br&gt;
Unite your team through one single source of truth and allow them to work proactively and deliver the best possible customer experience.&lt;/p&gt;&lt;/p&gt;&lt;p&gt;&lt;a href="http://video.whitehat-seo.co.uk/attribution-reporting-tracked-from"&gt;&lt;img src="http://video.whitehat-seo.co.uk/64968566/76696929/1fbc64438ccd9db9d2b1a7aa0b0e73ce/standard/download-7-thumbnail.jpg" width="75" height=""/&gt;&lt;/a&gt;&lt;/p&gt;</media:description>
            <media:content url="https://video.whitehat-seo.co.uk/v.ihtml/player.html?token=1fbc64438ccd9db9d2b1a7aa0b0e73ce&amp;source=podcast&amp;photo%5fid=76696929" width="625" height="352" type="text/html" medium="video" duration="3632" isDefault="true" expression="full"/>
            <media:thumbnail url="http://video.whitehat-seo.co.uk/64968566/76696929/1fbc64438ccd9db9d2b1a7aa0b0e73ce/standard/download-7-thumbnail.jpg" width="75" height=""/>
            <itunes:image href="http://video.whitehat-seo.co.uk/64968566/76696929/1fbc64438ccd9db9d2b1a7aa0b0e73ce/standard/download-7-thumbnail.jpg/thumbnail.jpg"/>
            <category>attribution reporting</category>
            <category>buyers journey</category>
            <category>hubspot</category>
            <category>hubspot user group</category>
            <category>lead generation</category>
            <category>london hug</category>
            <category>marketing</category>
            <category>marketing agency</category>
            <category>reporting</category>
            <category>roi</category>
            <category>traffic</category>
        </item>
        <item>
            <enclosure url="http://video.whitehat-seo.co.uk/64968556/73910670/030203eae821ffc553b7cd66f7a8ef79/video_medium/operations-hub-implementation-grow-video.mp4?source=podcast" type="video/mp4" length="125465003"/>
            <title>Operations Hub Implementation: Grow better, run better</title>
            <link>http://video.whitehat-seo.co.uk/operations-hub-implementation-grow</link>
            <description>&lt;p&gt;&lt;h1&gt;Operational efficiency is the key to sustainable growth.&lt;/h1&gt;
&lt;p&gt;&lt;br&gt;&lt;/p&gt;&lt;p&gt;Blog article here:&amp;nbsp;&lt;a href="https://blog.whitehat-seo.co.uk/operations-hub-customer-service-solutions"&gt;https://blog.whitehat-seo.co.uk/operations-hub-customer-service-solutions&lt;/a&gt;&lt;/p&gt;&lt;p&gt;That's why HubSpot recently launched its 5th (and newest!) hub, &lt;b&gt;Operations Hub&lt;/b&gt;.&lt;/p&gt;
&lt;p&gt;Packed with new features, it includes deeper integrations, more flexible workflow automation, supercharged reporting, and more.&lt;/p&gt;
&lt;p&gt;In this session, you'll get the full scoop on HubSpot's newest product line directly from the source&lt;br&gt;&lt;br&gt;
&lt;b&gt;As your business grows, so can your problems.&lt;/b&gt;&lt;br&gt;&lt;br&gt;
Processes are built, departments and employees can feel isolated, data becomes soiled, and efficiency begins to break down.&lt;br&gt;&lt;br&gt;
In the long run, it feels all your efforts seem to be in vain.&lt;br&gt;&lt;br&gt;
&lt;b&gt;But what if there was a simple solution?&lt;/b&gt;&lt;br&gt;&lt;br&gt;
What if there was a solution for your business that could:&lt;br&gt;&lt;br&gt;
&lt;b&gt;• eliminate data silos&lt;/b&gt;&lt;/p&gt;&lt;b&gt;
&lt;/b&gt;&lt;p&gt;&lt;b&gt;• provide greater connection of departments/employees to an automated process&lt;/b&gt;&lt;/p&gt;&lt;b&gt;
&lt;/b&gt;&lt;p&gt;&lt;b&gt;• allow you to have cleaner &amp;amp; synced data&lt;/b&gt;&lt;/p&gt;&lt;b&gt;
&lt;/b&gt;&lt;p&gt;&lt;b&gt;• improve overall operation efficiency&lt;/b&gt;&lt;br&gt;
&lt;br&gt;
&lt;br&gt;
If this sounds like a bit of what you fancy, then Operations Hub is your solution!&lt;br&gt;&lt;br&gt;
Get the full scoop on HubSpot's newest product line directly from the source — &lt;b&gt;HubSpot product lead Nick Carbone&lt;/b&gt;&lt;/p&gt;
Operation Hub allows you to automate operations and streamline your processes for your business to become more efficient. Allowing you to concentrate on your business strategy and scale with ease.&lt;br&gt;&lt;br&gt;
&lt;b&gt;Supercharge your HubSpot CRM platform with:&lt;/b&gt;
&lt;p&gt;• improved integrations&lt;/p&gt;
&lt;p&gt;• robust data quality tools&lt;/p&gt;
&lt;p&gt;• flexible automation&lt;br&gt;
&lt;br&gt;
&lt;br&gt;
&lt;b&gt;Sounds good, doesn’t it? But how does it work?&lt;/b&gt;&lt;br&gt;
&lt;br&gt;
&lt;br&gt;
Join us to find out the total benefits of Operations Hub and how your business will benefit from:&lt;/p&gt;
&lt;p&gt;&lt;b&gt;• Data sync&lt;/b&gt;&lt;/p&gt;&lt;b&gt;
&lt;/b&gt;&lt;p&gt;&lt;b&gt;• Data quality automation&lt;/b&gt;&lt;/p&gt;&lt;b&gt;
&lt;/b&gt;&lt;p&gt;&lt;b&gt;• Programable automation&lt;/b&gt;&lt;/p&gt;&lt;b&gt;
&lt;/b&gt;&lt;p&gt;&lt;b&gt;• App integration&lt;/b&gt;&lt;br&gt;
&lt;br&gt;
&lt;br&gt;
Unite your team through one single source of truth and allow them to work proactively and deliver the best possible customer experience.&lt;/p&gt;&lt;/p&gt;&lt;p&gt;&lt;a href="http://video.whitehat-seo.co.uk/operations-hub-implementation-grow"&gt;&lt;img src="http://video.whitehat-seo.co.uk/64968556/73910670/030203eae821ffc553b7cd66f7a8ef79/standard/download-9-thumbnail.jpg" width="75" height=""/&gt;&lt;/a&gt;&lt;/p&gt;</description>
            <guid>http://video.whitehat-seo.co.uk/photo/73910670</guid>
            <pubDate>Wed, 26 Jan 2022 11:49:56 GMT</pubDate>
            <media:title>Operations Hub Implementation: Grow better, run better</media:title>
            <itunes:summary>Operational efficiency is the key to sustainable growth.
Blog article here:https://blog.whitehat-seo.co.uk/operations-hub-customer-service-solutionsThat's why HubSpot recently launched its 5th (and newest!) hub, Operations Hub.
Packed with new features, it includes deeper integrations, more flexible workflow automation, supercharged reporting, and more.
In this session, you'll get the full scoop on HubSpot's newest product line directly from the source
As your business grows, so can your problems.
Processes are built, departments and employees can feel isolated, data becomes soiled, and efficiency begins to break down.
In the long run, it feels all your efforts seem to be in vain.
But what if there was a simple solution?
What if there was a solution for your business that could:
• eliminate data silos
• provide greater connection of departments/employees to an automated process
• allow you to have cleaner  synced data
• improve overall operation efficiency


If this sounds like a bit of what you fancy, then Operations Hub is your solution!
Get the full scoop on HubSpot's newest product line directly from the source — HubSpot product lead Nick Carbone
Operation Hub allows you to automate operations and streamline your processes for your business to become more efficient. Allowing you to concentrate on your business strategy and scale with ease.
Supercharge your HubSpot CRM platform with:
• improved integrations
• robust data quality tools
• flexible automation


Sounds good, doesn’t it? But how does it work?


Join us to find out the total benefits of Operations Hub and how your business will benefit from:
• Data sync
• Data quality automation
• Programable automation
• App integration


Unite your team through one single source of truth and allow them to work proactively and deliver the best possible customer experience.</itunes:summary>
            <itunes:subtitle>Operational efficiency is the key to sustainable growth.
Blog article here:https://blog.whitehat-seo.co.uk/operations-hub-customer-service-solutionsThat's why HubSpot recently launched its 5th (and newest!) hub, Operations Hub.
Packed with new...</itunes:subtitle>
            <itunes:author>Whitehat SEO</itunes:author>
            <itunes:duration>43:55</itunes:duration>
            <media:description type="html">&lt;p&gt;&lt;h1&gt;Operational efficiency is the key to sustainable growth.&lt;/h1&gt;
&lt;p&gt;&lt;br&gt;&lt;/p&gt;&lt;p&gt;Blog article here:&amp;nbsp;&lt;a href="https://blog.whitehat-seo.co.uk/operations-hub-customer-service-solutions"&gt;https://blog.whitehat-seo.co.uk/operations-hub-customer-service-solutions&lt;/a&gt;&lt;/p&gt;&lt;p&gt;That's why HubSpot recently launched its 5th (and newest!) hub, &lt;b&gt;Operations Hub&lt;/b&gt;.&lt;/p&gt;
&lt;p&gt;Packed with new features, it includes deeper integrations, more flexible workflow automation, supercharged reporting, and more.&lt;/p&gt;
&lt;p&gt;In this session, you'll get the full scoop on HubSpot's newest product line directly from the source&lt;br&gt;&lt;br&gt;
&lt;b&gt;As your business grows, so can your problems.&lt;/b&gt;&lt;br&gt;&lt;br&gt;
Processes are built, departments and employees can feel isolated, data becomes soiled, and efficiency begins to break down.&lt;br&gt;&lt;br&gt;
In the long run, it feels all your efforts seem to be in vain.&lt;br&gt;&lt;br&gt;
&lt;b&gt;But what if there was a simple solution?&lt;/b&gt;&lt;br&gt;&lt;br&gt;
What if there was a solution for your business that could:&lt;br&gt;&lt;br&gt;
&lt;b&gt;• eliminate data silos&lt;/b&gt;&lt;/p&gt;&lt;b&gt;
&lt;/b&gt;&lt;p&gt;&lt;b&gt;• provide greater connection of departments/employees to an automated process&lt;/b&gt;&lt;/p&gt;&lt;b&gt;
&lt;/b&gt;&lt;p&gt;&lt;b&gt;• allow you to have cleaner &amp;amp; synced data&lt;/b&gt;&lt;/p&gt;&lt;b&gt;
&lt;/b&gt;&lt;p&gt;&lt;b&gt;• improve overall operation efficiency&lt;/b&gt;&lt;br&gt;
&lt;br&gt;
&lt;br&gt;
If this sounds like a bit of what you fancy, then Operations Hub is your solution!&lt;br&gt;&lt;br&gt;
Get the full scoop on HubSpot's newest product line directly from the source — &lt;b&gt;HubSpot product lead Nick Carbone&lt;/b&gt;&lt;/p&gt;
Operation Hub allows you to automate operations and streamline your processes for your business to become more efficient. Allowing you to concentrate on your business strategy and scale with ease.&lt;br&gt;&lt;br&gt;
&lt;b&gt;Supercharge your HubSpot CRM platform with:&lt;/b&gt;
&lt;p&gt;• improved integrations&lt;/p&gt;
&lt;p&gt;• robust data quality tools&lt;/p&gt;
&lt;p&gt;• flexible automation&lt;br&gt;
&lt;br&gt;
&lt;br&gt;
&lt;b&gt;Sounds good, doesn’t it? But how does it work?&lt;/b&gt;&lt;br&gt;
&lt;br&gt;
&lt;br&gt;
Join us to find out the total benefits of Operations Hub and how your business will benefit from:&lt;/p&gt;
&lt;p&gt;&lt;b&gt;• Data sync&lt;/b&gt;&lt;/p&gt;&lt;b&gt;
&lt;/b&gt;&lt;p&gt;&lt;b&gt;• Data quality automation&lt;/b&gt;&lt;/p&gt;&lt;b&gt;
&lt;/b&gt;&lt;p&gt;&lt;b&gt;• Programable automation&lt;/b&gt;&lt;/p&gt;&lt;b&gt;
&lt;/b&gt;&lt;p&gt;&lt;b&gt;• App integration&lt;/b&gt;&lt;br&gt;
&lt;br&gt;
&lt;br&gt;
Unite your team through one single source of truth and allow them to work proactively and deliver the best possible customer experience.&lt;/p&gt;&lt;/p&gt;&lt;p&gt;&lt;a href="http://video.whitehat-seo.co.uk/operations-hub-implementation-grow"&gt;&lt;img src="http://video.whitehat-seo.co.uk/64968556/73910670/030203eae821ffc553b7cd66f7a8ef79/standard/download-9-thumbnail.jpg" width="75" height=""/&gt;&lt;/a&gt;&lt;/p&gt;</media:description>
            <media:content url="https://video.whitehat-seo.co.uk/v.ihtml/player.html?token=030203eae821ffc553b7cd66f7a8ef79&amp;source=podcast&amp;photo%5fid=73910670" width="625" height="352" type="text/html" medium="video" duration="2635" isDefault="true" expression="full"/>
            <media:thumbnail url="http://video.whitehat-seo.co.uk/64968556/73910670/030203eae821ffc553b7cd66f7a8ef79/standard/download-9-thumbnail.jpg" width="75" height=""/>
            <itunes:image href="http://video.whitehat-seo.co.uk/64968556/73910670/030203eae821ffc553b7cd66f7a8ef79/standard/download-9-thumbnail.jpg/thumbnail.jpg"/>
            <category>automation</category>
            <category>company growth</category>
            <category>hubspot</category>
            <category>hubspot software</category>
            <category>hubspot user group</category>
            <category>londonhug</category>
            <category>marketing</category>
            <category>marketing agency</category>
            <category>marketing automation</category>
            <category>reporting</category>
            <category>roi</category>
        </item>
        <item>
            <enclosure url="http://video.whitehat-seo.co.uk/64968569/71732896/77059cd98c114c24cd3b0b7b8513c72e/video_medium/marketing-automation-for-growth-video.mp4?source=podcast" type="video/mp4" length="49322209"/>
            <title>Marketing Automation for Growth</title>
            <link>http://video.whitehat-seo.co.uk/marketing-automation-for-growth</link>
            <description>&lt;p&gt;&lt;h2&gt;The world of automation is to make things easier, so why can it seem so hard?&lt;/h2&gt;
&lt;p&gt;Full article available here:&amp;nbsp;&lt;a href="https://blog.whitehat-seo.co.uk/automation-in-hubspot-workflows"&gt;https://blog.whitehat-seo.co.uk/automation-in-hubspot-workflows&lt;/a&gt;&lt;/p&gt;&lt;p&gt;See how you can effectively use HubSpot tools and software to automate actions, campaigns, and activities throughout an entire buyer's journey.&lt;/p&gt;
&lt;p&gt;Increase your chances of generating leads, new sales and an improved result in your marketing ROI.&lt;/p&gt;&lt;p&gt;&lt;br&gt;&lt;/p&gt;&lt;h2&gt;Timing is everything!&lt;/h2&gt;&lt;p&gt;So, with HubSpot automation tools and software, you can make sure you get it right every time.&lt;/p&gt;&lt;p&gt;&lt;br&gt;&lt;/p&gt;&lt;h2&gt;Automation can be used for both your customers and teams.&lt;/h2&gt;&lt;p&gt;Marketing automation ensures correct steps are taken, beneficial information is delivered, and exact actions are completed.&lt;/p&gt;&lt;p&gt;&lt;br&gt;&lt;/p&gt;&lt;p&gt;Whether it be:&lt;/p&gt;&lt;p&gt;&lt;b&gt;• inbound marketing/ sales process&lt;/b&gt;&lt;/p&gt;&lt;p&gt;&lt;b&gt;• email marketing&lt;/b&gt;&lt;/p&gt;&lt;p&gt;&lt;b&gt;• social media marketing&lt;/b&gt;&lt;/p&gt;&lt;p&gt;&lt;b&gt;• sales/customer service literature&lt;/b&gt;&lt;/p&gt;&lt;p&gt;&lt;br&gt;&lt;/p&gt;&lt;p&gt;You can use marketing automation to grow your team processes, customer retention and satisfaction.&lt;/p&gt;&lt;p&gt;&lt;br&gt;&lt;/p&gt;&lt;p&gt;This London HUG will help you use marketing automation and:&lt;/p&gt;&lt;p&gt;&lt;b&gt;• know your processes&lt;/b&gt;&lt;/p&gt;&lt;p&gt;&lt;b&gt;• know your customer&lt;/b&gt;&lt;/p&gt;&lt;p&gt;&lt;b&gt;• have a defined strategy&lt;/b&gt;&lt;/p&gt;&lt;p&gt;&lt;b&gt;• create required materials&lt;/b&gt;&lt;/p&gt;&lt;p&gt;&lt;b&gt;• everyone in the loop&lt;/b&gt;&lt;/p&gt;&lt;p&gt;&lt;b&gt;• test it!&lt;/b&gt;&lt;/p&gt;&lt;p&gt;&lt;br&gt;&lt;/p&gt;&lt;p&gt;Join us to find out how to use HubSpot marketing automation features and integrations.&lt;/p&gt;&lt;p&gt;Plus, a workshop on how to create a workflow to increase productivity and scalability.&lt;/p&gt;&lt;h2&gt;Working smarter is better than working harder, so watch today!&lt;/h2&gt;&lt;/p&gt;&lt;p&gt;&lt;a href="http://video.whitehat-seo.co.uk/marketing-automation-for-growth"&gt;&lt;img src="http://video.whitehat-seo.co.uk/64968569/71732896/77059cd98c114c24cd3b0b7b8513c72e/standard/download-9-thumbnail.jpg" width="75" height=""/&gt;&lt;/a&gt;&lt;/p&gt;</description>
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            <pubDate>Wed, 27 Oct 2021 12:51:47 GMT</pubDate>
            <media:title>Marketing Automation for Growth</media:title>
            <itunes:summary>The world of automation is to make things easier, so why can it seem so hard?
Full article available here:https://blog.whitehat-seo.co.uk/automation-in-hubspot-workflowsSee how you can effectively use HubSpot tools and software to automate actions, campaigns, and activities throughout an entire buyer's journey.
Increase your chances of generating leads, new sales and an improved result in your marketing ROI.Timing is everything!So, with HubSpot automation tools and software, you can make sure you get it right every time.Automation can be used for both your customers and teams.Marketing automation ensures correct steps are taken, beneficial information is delivered, and exact actions are completed.Whether it be:• inbound marketing/ sales process• email marketing• social media marketing• sales/customer service literatureYou can use marketing automation to grow your team processes, customer retention and satisfaction.This London HUG will help you use marketing automation and:• know your processes• know your customer• have a defined strategy• create required materials• everyone in the loop• test it!Join us to find out how to use HubSpot marketing automation features and integrations.Plus, a workshop on how to create a workflow to increase productivity and scalability.Working smarter is better than working harder, so watch today!</itunes:summary>
            <itunes:subtitle>The world of automation is to make things easier, so why can it seem so hard?
Full article available here:https://blog.whitehat-seo.co.uk/automation-in-hubspot-workflowsSee how you can effectively use HubSpot tools and software to automate...</itunes:subtitle>
            <itunes:author>Whitehat SEO</itunes:author>
            <itunes:duration>37:27</itunes:duration>
            <media:description type="html">&lt;p&gt;&lt;h2&gt;The world of automation is to make things easier, so why can it seem so hard?&lt;/h2&gt;
&lt;p&gt;Full article available here:&amp;nbsp;&lt;a href="https://blog.whitehat-seo.co.uk/automation-in-hubspot-workflows"&gt;https://blog.whitehat-seo.co.uk/automation-in-hubspot-workflows&lt;/a&gt;&lt;/p&gt;&lt;p&gt;See how you can effectively use HubSpot tools and software to automate actions, campaigns, and activities throughout an entire buyer's journey.&lt;/p&gt;
&lt;p&gt;Increase your chances of generating leads, new sales and an improved result in your marketing ROI.&lt;/p&gt;&lt;p&gt;&lt;br&gt;&lt;/p&gt;&lt;h2&gt;Timing is everything!&lt;/h2&gt;&lt;p&gt;So, with HubSpot automation tools and software, you can make sure you get it right every time.&lt;/p&gt;&lt;p&gt;&lt;br&gt;&lt;/p&gt;&lt;h2&gt;Automation can be used for both your customers and teams.&lt;/h2&gt;&lt;p&gt;Marketing automation ensures correct steps are taken, beneficial information is delivered, and exact actions are completed.&lt;/p&gt;&lt;p&gt;&lt;br&gt;&lt;/p&gt;&lt;p&gt;Whether it be:&lt;/p&gt;&lt;p&gt;&lt;b&gt;• inbound marketing/ sales process&lt;/b&gt;&lt;/p&gt;&lt;p&gt;&lt;b&gt;• email marketing&lt;/b&gt;&lt;/p&gt;&lt;p&gt;&lt;b&gt;• social media marketing&lt;/b&gt;&lt;/p&gt;&lt;p&gt;&lt;b&gt;• sales/customer service literature&lt;/b&gt;&lt;/p&gt;&lt;p&gt;&lt;br&gt;&lt;/p&gt;&lt;p&gt;You can use marketing automation to grow your team processes, customer retention and satisfaction.&lt;/p&gt;&lt;p&gt;&lt;br&gt;&lt;/p&gt;&lt;p&gt;This London HUG will help you use marketing automation and:&lt;/p&gt;&lt;p&gt;&lt;b&gt;• know your processes&lt;/b&gt;&lt;/p&gt;&lt;p&gt;&lt;b&gt;• know your customer&lt;/b&gt;&lt;/p&gt;&lt;p&gt;&lt;b&gt;• have a defined strategy&lt;/b&gt;&lt;/p&gt;&lt;p&gt;&lt;b&gt;• create required materials&lt;/b&gt;&lt;/p&gt;&lt;p&gt;&lt;b&gt;• everyone in the loop&lt;/b&gt;&lt;/p&gt;&lt;p&gt;&lt;b&gt;• test it!&lt;/b&gt;&lt;/p&gt;&lt;p&gt;&lt;br&gt;&lt;/p&gt;&lt;p&gt;Join us to find out how to use HubSpot marketing automation features and integrations.&lt;/p&gt;&lt;p&gt;Plus, a workshop on how to create a workflow to increase productivity and scalability.&lt;/p&gt;&lt;h2&gt;Working smarter is better than working harder, so watch today!&lt;/h2&gt;&lt;/p&gt;&lt;p&gt;&lt;a href="http://video.whitehat-seo.co.uk/marketing-automation-for-growth"&gt;&lt;img src="http://video.whitehat-seo.co.uk/64968569/71732896/77059cd98c114c24cd3b0b7b8513c72e/standard/download-9-thumbnail.jpg" width="75" height=""/&gt;&lt;/a&gt;&lt;/p&gt;</media:description>
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            <category>automation</category>
            <category>business</category>
            <category>business growth</category>
            <category>buyer's journey</category>
            <category>hubspot</category>
            <category>hubspot user group</category>
            <category>hug</category>
            <category>inbound marketing</category>
            <category>inbound sales</category>
            <category>london hug</category>
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        <item>
            <enclosure url="http://video.whitehat-seo.co.uk/4465687/44337909/daa2a79d88cc208bbe54795f84d93c7d/video_medium/inbound-pr-iliyana-stareva-hubspot-video.mp4?source=podcast" type="video/mp4" length="112316779"/>
            <title>Inbound PR Iliyana Stareva | HubSpot: London HUG 201902</title>
            <link>http://video.whitehat-seo.co.uk/inbound-pr-iliyana-stareva-hubspot</link>
            <description>&lt;p&gt;&lt;b&gt;&lt;a href="https://www.whitehat-seo.co.uk/hubspot-user-group-london"&gt;https://www.whitehat-seo.co.uk/hubspot-user-group-london&lt;/a&gt;&lt;/b&gt;&lt;br&gt;&lt;b&gt;Iliyana Stareva, Author of 'Inbound PR'&lt;/b&gt;&lt;br&gt;&lt;span&gt;Iliyana Stareva is Global Partner Program Manager at &lt;a href="https://www.whitehat-seo.co.uk/hubspot-demo"&gt;HubSpot&lt;/a&gt;, where she plans and executes cross-functional change across global teams and drives a partner-first approach for company-wide initiatives. With a background in PR and agency business consulting as well as a fluent speaker and writer in Bulgarian, English, and German, she is the author of Inbound PR, Social Media and the Rebirth of PR and Social Media: Key for Sustainability Communications.&lt;br&gt;&lt;/span&gt;&lt;div&gt;&lt;br&gt;&lt;b&gt;Event&lt;/b&gt;: London HubSpot User Group&lt;/div&gt;&lt;div&gt;&lt;b&gt;Event Date&lt;/b&gt;: February 2019&lt;/div&gt;&lt;div&gt;&lt;b&gt;Book your ticket for the next HUG&lt;/b&gt;&lt;/div&gt;&lt;div&gt;&lt;a href="https://www.whitehat-seo.co.uk/nexthug"&gt;https://www.whitehat-seo.co.uk/nexthug&lt;/a&gt;&lt;/div&gt;&lt;div&gt;&lt;br&gt;&lt;/div&gt;&lt;/p&gt;&lt;p&gt;&lt;a href="http://video.whitehat-seo.co.uk/inbound-pr-iliyana-stareva-hubspot"&gt;&lt;img src="http://video.whitehat-seo.co.uk/4465687/44337909/daa2a79d88cc208bbe54795f84d93c7d/standard/download-4-thumbnail.jpg" width="600" height="338"/&gt;&lt;/a&gt;&lt;/p&gt;</description>
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            <pubDate>Sun, 24 Feb 2019 17:15:10 GMT</pubDate>
            <media:title>Inbound PR Iliyana Stareva | HubSpot: London HUG 201902</media:title>
            <itunes:summary>https://www.whitehat-seo.co.uk/hubspot-user-group-londonIliyana Stareva, Author of 'Inbound PR'Iliyana Stareva is Global Partner Program Manager at HubSpot, where she plans and executes cross-functional change across global teams and drives a partner-first approach for company-wide initiatives. With a background in PR and agency business consulting as well as a fluent speaker and writer in Bulgarian, English, and German, she is the author of Inbound PR, Social Media and the Rebirth of PR and Social Media: Key for Sustainability Communications.Event: London HubSpot User GroupEvent Date: February 2019Book your ticket for the next HUGhttps://www.whitehat-seo.co.uk/nexthug</itunes:summary>
            <itunes:subtitle>https://www.whitehat-seo.co.uk/hubspot-user-group-londonIliyana Stareva, Author of 'Inbound PR'Iliyana Stareva is Global Partner Program Manager at HubSpot, where she plans and executes cross-functional change across global teams and drives a...</itunes:subtitle>
            <itunes:author>Whitehat SEO</itunes:author>
            <itunes:duration>39:24</itunes:duration>
            <media:description type="html">&lt;p&gt;&lt;b&gt;&lt;a href="https://www.whitehat-seo.co.uk/hubspot-user-group-london"&gt;https://www.whitehat-seo.co.uk/hubspot-user-group-london&lt;/a&gt;&lt;/b&gt;&lt;br&gt;&lt;b&gt;Iliyana Stareva, Author of 'Inbound PR'&lt;/b&gt;&lt;br&gt;&lt;span&gt;Iliyana Stareva is Global Partner Program Manager at &lt;a href="https://www.whitehat-seo.co.uk/hubspot-demo"&gt;HubSpot&lt;/a&gt;, where she plans and executes cross-functional change across global teams and drives a partner-first approach for company-wide initiatives. With a background in PR and agency business consulting as well as a fluent speaker and writer in Bulgarian, English, and German, she is the author of Inbound PR, Social Media and the Rebirth of PR and Social Media: Key for Sustainability Communications.&lt;br&gt;&lt;/span&gt;&lt;div&gt;&lt;br&gt;&lt;b&gt;Event&lt;/b&gt;: London HubSpot User Group&lt;/div&gt;&lt;div&gt;&lt;b&gt;Event Date&lt;/b&gt;: February 2019&lt;/div&gt;&lt;div&gt;&lt;b&gt;Book your ticket for the next HUG&lt;/b&gt;&lt;/div&gt;&lt;div&gt;&lt;a href="https://www.whitehat-seo.co.uk/nexthug"&gt;https://www.whitehat-seo.co.uk/nexthug&lt;/a&gt;&lt;/div&gt;&lt;div&gt;&lt;br&gt;&lt;/div&gt;&lt;/p&gt;&lt;p&gt;&lt;a href="http://video.whitehat-seo.co.uk/inbound-pr-iliyana-stareva-hubspot"&gt;&lt;img src="http://video.whitehat-seo.co.uk/4465687/44337909/daa2a79d88cc208bbe54795f84d93c7d/standard/download-4-thumbnail.jpg" width="600" height="338"/&gt;&lt;/a&gt;&lt;/p&gt;</media:description>
            <media:content url="https://video.whitehat-seo.co.uk/v.ihtml/player.html?token=daa2a79d88cc208bbe54795f84d93c7d&amp;source=podcast&amp;photo%5fid=44337909" width="625" height="352" type="text/html" medium="video" duration="2364" isDefault="true" expression="full"/>
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            <category>hubspot</category>
            <category>hubspot user group</category>
            <category>inbound marketing</category>
            <category>inbound pr</category>
            <category>LondonHUG</category>
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            <enclosure url="http://video.whitehat-seo.co.uk/27288170/27321984/afbfadf4251c8ffd1f55c21f6ec170b9/video_medium/inbound-sales-dan-tyre-part-3-video.mp4?source=podcast" type="video/mp4" length="154803623"/>
            <title>Inbound Sales - Dan Tyre Part 3: London HUG 201803</title>
            <link>http://video.whitehat-seo.co.uk/inbound-sales-dan-tyre-part-3</link>
            <description>&lt;p&gt;&lt;div&gt;&lt;b&gt;Event&lt;/b&gt;: London HubSpot User Group&lt;/div&gt;&lt;div&gt;&lt;b&gt;Event Date&lt;/b&gt;: March 2018&lt;/div&gt;&lt;div&gt;&lt;b&gt;Book your ticket for the next HUG&lt;/b&gt;&lt;/div&gt;&lt;div&gt;&lt;a href="https://www.whitehat-seo.co.uk/nexthug"&gt;https://www.whitehat-seo.co.uk/nexthug&lt;/a&gt;&lt;/div&gt;&lt;/p&gt;&lt;p&gt;&lt;a href="http://video.whitehat-seo.co.uk/inbound-sales-dan-tyre-part-3"&gt;&lt;img src="http://video.whitehat-seo.co.uk/27288170/27321984/afbfadf4251c8ffd1f55c21f6ec170b9/standard/download-3-thumbnail.jpg" width="600" height="338"/&gt;&lt;/a&gt;&lt;/p&gt;</description>
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            <pubDate>Fri, 15 Feb 2019 13:49:22 GMT</pubDate>
            <media:title>Inbound Sales - Dan Tyre Part 3: London HUG 201803</media:title>
            <itunes:summary>Event: London HubSpot User GroupEvent Date: March 2018Book your ticket for the next HUGhttps://www.whitehat-seo.co.uk/nexthug</itunes:summary>
            <itunes:subtitle>Event: London HubSpot User GroupEvent Date: March 2018Book your ticket for the next HUGhttps://www.whitehat-seo.co.uk/nexthug</itunes:subtitle>
            <itunes:author>Whitehat SEO</itunes:author>
            <itunes:duration>39:29</itunes:duration>
            <media:description type="html">&lt;p&gt;&lt;div&gt;&lt;b&gt;Event&lt;/b&gt;: London HubSpot User Group&lt;/div&gt;&lt;div&gt;&lt;b&gt;Event Date&lt;/b&gt;: March 2018&lt;/div&gt;&lt;div&gt;&lt;b&gt;Book your ticket for the next HUG&lt;/b&gt;&lt;/div&gt;&lt;div&gt;&lt;a href="https://www.whitehat-seo.co.uk/nexthug"&gt;https://www.whitehat-seo.co.uk/nexthug&lt;/a&gt;&lt;/div&gt;&lt;/p&gt;&lt;p&gt;&lt;a href="http://video.whitehat-seo.co.uk/inbound-sales-dan-tyre-part-3"&gt;&lt;img src="http://video.whitehat-seo.co.uk/27288170/27321984/afbfadf4251c8ffd1f55c21f6ec170b9/standard/download-3-thumbnail.jpg" width="600" height="338"/&gt;&lt;/a&gt;&lt;/p&gt;</media:description>
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            <category>dan tyre</category>
            <category>Hubspot</category>
            <category>Hubspot user group</category>
            <category>HUG</category>
            <category>inbound sales</category>
            <category>LondonHUG</category>
            <category>London HUG</category>
            <category>marketing</category>
            <category>sales</category>
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            <category>Whitehat</category>
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            <enclosure url="http://video.whitehat-seo.co.uk/7718126/27065083/88acad09c6e67fc99d6fa1d138cd70a4/video_medium/gdpr-for-marketers-simon-rydings-video.mp4?source=podcast" type="video/mp4" length="71884704"/>
            <title>GDPR for Marketers - Simon Rydings: London HUG 201709</title>
            <link>http://video.whitehat-seo.co.uk/gdpr-for-marketers-simon-rydings</link>
            <description>&lt;p&gt;&lt;a href="https://blog.whitehat-seo.co.uk/gdpr-for-marketers"&gt;https://blog.whitehat-seo.co.uk/gdpr-for-marketers&lt;/a&gt;&lt;br&gt;
Simon Rydings from Capen gives a detailed overview of what to expect from the GDPR rules that come into effect in 2018.&lt;br&gt;
Simon covers this from the perspective of the Charity sector and also as a Hubspot User.&lt;br&gt;
The General Data Protection Register law comes into play in May 2018. What are the issues that might arise? What are the consequences of non-compliance? What can you do now to prepare your business for the new changes that are being imposed on marketers?&lt;br&gt;&lt;div&gt;&lt;/div&gt;&lt;div&gt;&lt;br&gt;&lt;/div&gt;&lt;br&gt;&lt;/p&gt;&lt;p&gt;&lt;a href="http://video.whitehat-seo.co.uk/gdpr-for-marketers-simon-rydings"&gt;&lt;img src="http://video.whitehat-seo.co.uk/7718126/27065083/88acad09c6e67fc99d6fa1d138cd70a4/standard/download-1-thumbnail.jpg" width="600" height="338"/&gt;&lt;/a&gt;&lt;/p&gt;</description>
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            <pubDate>Wed, 31 Jan 2018 00:00:00 GMT</pubDate>
            <media:title>GDPR for Marketers - Simon Rydings: London HUG 201709</media:title>
            <itunes:summary>https://blog.whitehat-seo.co.uk/gdpr-for-marketers
Simon Rydings from Capen gives a detailed overview of what to expect from the GDPR rules that come into effect in 2018.
Simon covers this from the perspective of the Charity sector and also as a Hubspot User.
The General Data Protection Register law comes into play in May 2018. What are the issues that might arise? What are the consequences of non-compliance? What can you do now to prepare your business for the new changes that are being imposed on marketers?</itunes:summary>
            <itunes:subtitle>https://blog.whitehat-seo.co.uk/gdpr-for-marketers
Simon Rydings from Capen gives a detailed overview of what to expect from the GDPR rules that come into effect in 2018.
Simon covers this from the perspective of the Charity sector and also as a...</itunes:subtitle>
            <itunes:author>Whitehat SEO</itunes:author>
            <itunes:duration>19:35</itunes:duration>
            <media:description type="html">&lt;p&gt;&lt;a href="https://blog.whitehat-seo.co.uk/gdpr-for-marketers"&gt;https://blog.whitehat-seo.co.uk/gdpr-for-marketers&lt;/a&gt;&lt;br&gt;
Simon Rydings from Capen gives a detailed overview of what to expect from the GDPR rules that come into effect in 2018.&lt;br&gt;
Simon covers this from the perspective of the Charity sector and also as a Hubspot User.&lt;br&gt;
The General Data Protection Register law comes into play in May 2018. What are the issues that might arise? What are the consequences of non-compliance? What can you do now to prepare your business for the new changes that are being imposed on marketers?&lt;br&gt;&lt;div&gt;&lt;/div&gt;&lt;div&gt;&lt;br&gt;&lt;/div&gt;&lt;br&gt;&lt;/p&gt;&lt;p&gt;&lt;a href="http://video.whitehat-seo.co.uk/gdpr-for-marketers-simon-rydings"&gt;&lt;img src="http://video.whitehat-seo.co.uk/7718126/27065083/88acad09c6e67fc99d6fa1d138cd70a4/standard/download-1-thumbnail.jpg" width="600" height="338"/&gt;&lt;/a&gt;&lt;/p&gt;</media:description>
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            <category>data protection</category>
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            <category>hubspot</category>
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            <title>Inbound marketing strategy Tips for a successful implementation: London HUG...</title>
            <link>http://video.whitehat-seo.co.uk/inbound-marketing-strategy-tips-for</link>
            <description>&lt;p&gt;&lt;a href="https://www.whitehat-seo.co.uk/"&gt;https://www.whitehat-seo.co.uk/&lt;/a&gt;&lt;br&gt;This presentation was made my Karen Rafferty from HubSpot as part of a seminar at the London HubSpot User Group in London.&lt;p&gt;This video will show you the best tips for implementing a great inbound marketing strategy.&lt;/p&gt;
&lt;p&gt;You can download the free eBook here:&lt;br&gt;
&lt;a href="https://info.whitehat-seo.co.uk/tips-for-a-successful-inbound-strategy"&gt;https://info.whitehat-seo.co.uk/tips-for-a-successful-inbound-strategy&lt;/a&gt;&lt;/p&gt;
&lt;p&gt;The full transcript of the video can be found here:&lt;br&gt;&lt;a href="https://blog.whitehat-seo.co.uk/inbound-marketing-strategy-2018-tips"&gt;https://blog.whitehat-seo.co.uk/inbound-marketing-strategy-2018-tips&lt;/a&gt;&lt;/p&gt;
&lt;p&gt;Slides can be downloaded here:&lt;br&gt;&lt;a href="https://info.whitehat-seo.co.uk/london-hug-september-2017-slides"&gt;https://info.whitehat-seo.co.uk/london-hug-september-2017-slides&lt;/a&gt;&lt;/p&gt;
&lt;p&gt;A summary article covering the main points is available here:&lt;br&gt;&lt;a href="https://blog.whitehat-seo.co.uk/tips-for-a-successful-inbound-strategy-in-2018"&gt;https://blog.whitehat-seo.co.uk/tips-for-a-successful-inbound-strategy-in-2018&lt;/a&gt;&lt;/p&gt;&lt;p&gt;We propose is to start to deploy a strategy to both your sales and marketing activities in your business. It's important just to reiterate here that with inbound marketing what we're essentially doing is trying to focus on attracting good fit leads or opportunities for your business. And we do that through producing meaningful content that can enable you to have meaningful interactions with potential customers. It's about just having good social etiquette. I'm, it's not about interrupting people, it's about actually being helpful, being responsive. Being very human in the way that you employ your marketing and your sales strategy.&lt;br&gt;&lt;/p&gt;&lt;p&gt;Which of the strategy from the video works best for you in 2018. Let me know by leaving a quick comment below.&lt;br&gt;&lt;/p&gt;
&lt;p&gt;&lt;b&gt;Event&lt;/b&gt;: London HubSpot User Group&lt;/p&gt;&lt;p&gt;&lt;b&gt;Event Date&lt;/b&gt;: September 2017&lt;/p&gt;&lt;p&gt;&lt;b&gt;Book your ticket for the next HUG&lt;/b&gt;&lt;/p&gt;&lt;p&gt;&lt;a href="https://www.whitehat-seo.co.uk/nexthug"&gt;https://www.whitehat-seo.co.uk/nexthug&lt;/a&gt;&lt;/p&gt;&lt;div&gt;&lt;br&gt;&lt;/div&gt;&lt;/p&gt;&lt;p&gt;&lt;a href="http://video.whitehat-seo.co.uk/inbound-marketing-strategy-tips-for"&gt;&lt;img src="http://video.whitehat-seo.co.uk/27288175/27330838/a03103879827b95ebe51b1ee86d1ded1/standard/download-1-thumbnail.jpg" width="600" height="450"/&gt;&lt;/a&gt;&lt;/p&gt;</description>
            <guid>http://video.whitehat-seo.co.uk/photo/27330838</guid>
            <pubDate>Sun, 21 Jan 2018 00:00:00 GMT</pubDate>
            <media:title>Inbound marketing strategy Tips for a successful implementation: London HUG...</media:title>
            <itunes:summary>https://www.whitehat-seo.co.uk/This presentation was made my Karen Rafferty from HubSpot as part of a seminar at the London HubSpot User Group in London.This video will show you the best tips for implementing a great inbound marketing strategy.
You can download the free eBook here:
https://info.whitehat-seo.co.uk/tips-for-a-successful-inbound-strategy
The full transcript of the video can be found here:https://blog.whitehat-seo.co.uk/inbound-marketing-strategy-2018-tips
Slides can be downloaded here:https://info.whitehat-seo.co.uk/london-hug-september-2017-slides
A summary article covering the main points is available here:https://blog.whitehat-seo.co.uk/tips-for-a-successful-inbound-strategy-in-2018We propose is to start to deploy a strategy to both your sales and marketing activities in your business. It's important just to reiterate here that with inbound marketing what we're essentially doing is trying to focus on attracting good fit leads or opportunities for your business. And we do that through producing meaningful content that can enable you to have meaningful interactions with potential customers. It's about just having good social etiquette. I'm, it's not about interrupting people, it's about actually being helpful, being responsive. Being very human in the way that you employ your marketing and your sales strategy.Which of the strategy from the video works best for you in 2018. Let me know by leaving a quick comment below.
Event: London HubSpot User GroupEvent Date: September 2017Book your ticket for the next HUGhttps://www.whitehat-seo.co.uk/nexthug</itunes:summary>
            <itunes:subtitle>https://www.whitehat-seo.co.uk/This presentation was made my Karen Rafferty from HubSpot as part of a seminar at the London HubSpot User Group in London.This video will show you the best tips for implementing a great inbound marketing strategy....</itunes:subtitle>
            <itunes:author>Whitehat SEO</itunes:author>
            <itunes:duration>59:01</itunes:duration>
            <media:description type="html">&lt;p&gt;&lt;a href="https://www.whitehat-seo.co.uk/"&gt;https://www.whitehat-seo.co.uk/&lt;/a&gt;&lt;br&gt;This presentation was made my Karen Rafferty from HubSpot as part of a seminar at the London HubSpot User Group in London.&lt;p&gt;This video will show you the best tips for implementing a great inbound marketing strategy.&lt;/p&gt;
&lt;p&gt;You can download the free eBook here:&lt;br&gt;
&lt;a href="https://info.whitehat-seo.co.uk/tips-for-a-successful-inbound-strategy"&gt;https://info.whitehat-seo.co.uk/tips-for-a-successful-inbound-strategy&lt;/a&gt;&lt;/p&gt;
&lt;p&gt;The full transcript of the video can be found here:&lt;br&gt;&lt;a href="https://blog.whitehat-seo.co.uk/inbound-marketing-strategy-2018-tips"&gt;https://blog.whitehat-seo.co.uk/inbound-marketing-strategy-2018-tips&lt;/a&gt;&lt;/p&gt;
&lt;p&gt;Slides can be downloaded here:&lt;br&gt;&lt;a href="https://info.whitehat-seo.co.uk/london-hug-september-2017-slides"&gt;https://info.whitehat-seo.co.uk/london-hug-september-2017-slides&lt;/a&gt;&lt;/p&gt;
&lt;p&gt;A summary article covering the main points is available here:&lt;br&gt;&lt;a href="https://blog.whitehat-seo.co.uk/tips-for-a-successful-inbound-strategy-in-2018"&gt;https://blog.whitehat-seo.co.uk/tips-for-a-successful-inbound-strategy-in-2018&lt;/a&gt;&lt;/p&gt;&lt;p&gt;We propose is to start to deploy a strategy to both your sales and marketing activities in your business. It's important just to reiterate here that with inbound marketing what we're essentially doing is trying to focus on attracting good fit leads or opportunities for your business. And we do that through producing meaningful content that can enable you to have meaningful interactions with potential customers. It's about just having good social etiquette. I'm, it's not about interrupting people, it's about actually being helpful, being responsive. Being very human in the way that you employ your marketing and your sales strategy.&lt;br&gt;&lt;/p&gt;&lt;p&gt;Which of the strategy from the video works best for you in 2018. Let me know by leaving a quick comment below.&lt;br&gt;&lt;/p&gt;
&lt;p&gt;&lt;b&gt;Event&lt;/b&gt;: London HubSpot User Group&lt;/p&gt;&lt;p&gt;&lt;b&gt;Event Date&lt;/b&gt;: September 2017&lt;/p&gt;&lt;p&gt;&lt;b&gt;Book your ticket for the next HUG&lt;/b&gt;&lt;/p&gt;&lt;p&gt;&lt;a href="https://www.whitehat-seo.co.uk/nexthug"&gt;https://www.whitehat-seo.co.uk/nexthug&lt;/a&gt;&lt;/p&gt;&lt;div&gt;&lt;br&gt;&lt;/div&gt;&lt;/p&gt;&lt;p&gt;&lt;a href="http://video.whitehat-seo.co.uk/inbound-marketing-strategy-tips-for"&gt;&lt;img src="http://video.whitehat-seo.co.uk/27288175/27330838/a03103879827b95ebe51b1ee86d1ded1/standard/download-1-thumbnail.jpg" width="600" height="450"/&gt;&lt;/a&gt;&lt;/p&gt;</media:description>
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            <category>Competative Analysis</category>
            <category>Competitor analysis</category>
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        <item>
            <enclosure url="http://video.whitehat-seo.co.uk/13968033/27065082/228a628d404b7744c7b3c14e730fdbf2/video_medium/sales-marketing-alignment-clwyd-video.mp4?source=podcast" type="video/mp4" length="88078794"/>
            <title>Sales &amp; Marketing Alignment, Clwyd Probert: London HUG 201712</title>
            <link>http://video.whitehat-seo.co.uk/sales-marketing-alignment-clwyd</link>
            <description>&lt;p&gt;&lt;div&gt;&lt;b&gt;Event&lt;/b&gt;: London HubSpot User Group&lt;/div&gt;&lt;div&gt;&lt;b&gt;Event Date&lt;/b&gt;: December 2017&lt;/div&gt;&lt;div&gt;&lt;b&gt;Book your ticket for the next HUG&lt;/b&gt;&lt;/div&gt;&lt;div&gt;&lt;a href="https://www.whitehat-seo.co.uk/nexthug"&gt;https://www.whitehat-seo.co.uk/nexthug&lt;/a&gt;&lt;/div&gt;&lt;div&gt;&lt;br&gt;&lt;/div&gt;&lt;/p&gt;&lt;p&gt;&lt;a href="http://video.whitehat-seo.co.uk/sales-marketing-alignment-clwyd"&gt;&lt;img src="http://video.whitehat-seo.co.uk/13968033/27065082/228a628d404b7744c7b3c14e730fdbf2/standard/download-1-thumbnail.jpg" width="600" height="338"/&gt;&lt;/a&gt;&lt;/p&gt;</description>
            <guid>http://video.whitehat-seo.co.uk/photo/27065082</guid>
            <pubDate>Tue, 16 Jan 2018 00:00:00 GMT</pubDate>
            <media:title>Sales &amp; Marketing Alignment, Clwyd Probert: London HUG 201712</media:title>
            <itunes:summary>Event: London HubSpot User GroupEvent Date: December 2017Book your ticket for the next HUGhttps://www.whitehat-seo.co.uk/nexthug</itunes:summary>
            <itunes:subtitle>Event: London HubSpot User GroupEvent Date: December 2017Book your ticket for the next HUGhttps://www.whitehat-seo.co.uk/nexthug</itunes:subtitle>
            <itunes:author>Whitehat SEO</itunes:author>
            <itunes:duration>23:42</itunes:duration>
            <media:description type="html">&lt;p&gt;&lt;div&gt;&lt;b&gt;Event&lt;/b&gt;: London HubSpot User Group&lt;/div&gt;&lt;div&gt;&lt;b&gt;Event Date&lt;/b&gt;: December 2017&lt;/div&gt;&lt;div&gt;&lt;b&gt;Book your ticket for the next HUG&lt;/b&gt;&lt;/div&gt;&lt;div&gt;&lt;a href="https://www.whitehat-seo.co.uk/nexthug"&gt;https://www.whitehat-seo.co.uk/nexthug&lt;/a&gt;&lt;/div&gt;&lt;div&gt;&lt;br&gt;&lt;/div&gt;&lt;/p&gt;&lt;p&gt;&lt;a href="http://video.whitehat-seo.co.uk/sales-marketing-alignment-clwyd"&gt;&lt;img src="http://video.whitehat-seo.co.uk/13968033/27065082/228a628d404b7744c7b3c14e730fdbf2/standard/download-1-thumbnail.jpg" width="600" height="338"/&gt;&lt;/a&gt;&lt;/p&gt;</media:description>
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            <category>Clwyd Probert</category>
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            <category>sales and marketing alignment</category>
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            <enclosure url="http://video.whitehat-seo.co.uk/7718127/27065174/b04d7a09801908bf47b5b84f52ba8eaa/video_medium/brand-marketing-strategy-building-video.mp4?source=podcast" type="video/mp4" length="13745376"/>
            <title>Brand Marketing Strategy:  Building and Optimizing your Brand</title>
            <link>http://video.whitehat-seo.co.uk/brand-marketing-strategy-building</link>
            <description>&lt;p&gt;&lt;a href="https://www.whitehat-seo.co.uk" title="Link: https://www.whitehat-seo.co.uk"&gt;https://www.whitehat-seo.co.uk&lt;/a&gt; &lt;br&gt;A Brand Marketing Strategy can help you build and optimize your brand, so you can attract your target customers and turn them into brand evangelists. How? Watch this video or Call Us Today at 020 8834 4795&lt;br&gt;
or Visit:&lt;br&gt;
WhiteHat SEO Ltd&lt;br&gt;
80A Uxbridge Road, Shepherds Bush&lt;br&gt;
London, Greater London W12 8LR&lt;br&gt;
United Kingdom&lt;br&gt;
020 8834 4795&lt;br&gt;
&lt;a&gt;info@whitehat-seo.co.uk&lt;/a&gt;&lt;br&gt;
&lt;a href="https://www.whitehat-seo.co.uk"&gt;https://www.whitehat-seo.co.uk&lt;/a&gt;&lt;br&gt;&lt;br&gt;&lt;/p&gt;&lt;p&gt;&lt;a href="http://video.whitehat-seo.co.uk/brand-marketing-strategy-building"&gt;&lt;img src="http://video.whitehat-seo.co.uk/7718127/27065174/b04d7a09801908bf47b5b84f52ba8eaa/standard/download-1-thumbnail.jpg" width="600" height="338"/&gt;&lt;/a&gt;&lt;/p&gt;</description>
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            <pubDate>Wed, 13 Aug 2014 01:00:00 GMT</pubDate>
            <media:title>Brand Marketing Strategy:  Building and Optimizing your Brand</media:title>
            <itunes:summary>https://www.whitehat-seo.co.uk A Brand Marketing Strategy can help you build and optimize your brand, so you can attract your target customers and turn them into brand evangelists. How? Watch this video or Call Us Today at 020 8834 4795
or Visit:
WhiteHat SEO Ltd
80A Uxbridge Road, Shepherds Bush
London, Greater London W12 8LR
United Kingdom
020 8834 4795
info@whitehat-seo.co.uk
https://www.whitehat-seo.co.uk</itunes:summary>
            <itunes:subtitle>https://www.whitehat-seo.co.uk A Brand Marketing Strategy can help you build and optimize your brand, so you can attract your target customers and turn them into brand evangelists. How? Watch this video or Call Us Today at 020 8834 4795
or Visit:...</itunes:subtitle>
            <itunes:author>Whitehat SEO</itunes:author>
            <itunes:duration>05:12</itunes:duration>
            <media:description type="html">&lt;p&gt;&lt;a href="https://www.whitehat-seo.co.uk" title="Link: https://www.whitehat-seo.co.uk"&gt;https://www.whitehat-seo.co.uk&lt;/a&gt; &lt;br&gt;A Brand Marketing Strategy can help you build and optimize your brand, so you can attract your target customers and turn them into brand evangelists. How? Watch this video or Call Us Today at 020 8834 4795&lt;br&gt;
or Visit:&lt;br&gt;
WhiteHat SEO Ltd&lt;br&gt;
80A Uxbridge Road, Shepherds Bush&lt;br&gt;
London, Greater London W12 8LR&lt;br&gt;
United Kingdom&lt;br&gt;
020 8834 4795&lt;br&gt;
&lt;a&gt;info@whitehat-seo.co.uk&lt;/a&gt;&lt;br&gt;
&lt;a href="https://www.whitehat-seo.co.uk"&gt;https://www.whitehat-seo.co.uk&lt;/a&gt;&lt;br&gt;&lt;br&gt;&lt;/p&gt;&lt;p&gt;&lt;a href="http://video.whitehat-seo.co.uk/brand-marketing-strategy-building"&gt;&lt;img src="http://video.whitehat-seo.co.uk/7718127/27065174/b04d7a09801908bf47b5b84f52ba8eaa/standard/download-1-thumbnail.jpg" width="600" height="338"/&gt;&lt;/a&gt;&lt;/p&gt;</media:description>
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        </item>
        <item>
            <enclosure url="http://video.whitehat-seo.co.uk/13968029/27065203/31b83dd488c3e3ccc01eace151a82bcc/video_medium/seo-services-london-greater-london-video.mp4?source=podcast" type="video/mp4" length="3520030"/>
            <title>SEO Services | London Greater London | 020 8834 4795</title>
            <link>http://video.whitehat-seo.co.uk/seo-services-london-greater-london</link>
            <description>&lt;p&gt;&lt;a href="https://www.whitehat-seo.co.uk" title="Link: http://www.whitehat-seo.co.uk"&gt;https://www.whitehat-seo.co.uk&lt;/a&gt;, We offer SEO Services in London, Greater London. Call Us Today at 020 8834 4795&lt;p&gt;&lt;/p&gt;
&lt;p&gt;or Visit:&lt;br&gt;
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&lt;p&gt;WhiteHat SEO Ltd provides London small businesses SEO Services. Our experts specialize in Google Places, Search Engine Optimisation in London and Social Media. WhiteHat SEO Ltd has grown to be London Greater London's leader in SEO Services. Our superb consumer support team looks forward to helping you. For additional information contact us at 020 8834 4795&lt;/p&gt;&lt;/p&gt;&lt;p&gt;&lt;a href="http://video.whitehat-seo.co.uk/seo-services-london-greater-london"&gt;&lt;img src="http://video.whitehat-seo.co.uk/13968029/27065203/31b83dd488c3e3ccc01eace151a82bcc/standard/download-1-thumbnail.jpg" width="600" height="450"/&gt;&lt;/a&gt;&lt;/p&gt;</description>
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            <pubDate>Thu, 24 Nov 2011 00:00:00 GMT</pubDate>
            <media:title>SEO Services | London Greater London | 020 8834 4795</media:title>
            <itunes:summary>https://www.whitehat-seo.co.uk, We offer SEO Services in London, Greater London. Call Us Today at 020 8834 4795
or Visit:
WhiteHat SEO Ltd
80A Uxbridge Road, Shepherds Bush
London, Greater London W12 8LR
United Kingdom
020 8834 4795
info@whitehat-seo.co.uk
https://www.whitehat-seo.co.uk
https://plus.google.com/102630724594091825833/about
WhiteHat SEO Ltd provides London small businesses SEO Services. Our experts specialize in Google Places, Search Engine Optimisation in London and Social Media. WhiteHat SEO Ltd has grown to be London Greater London's leader in SEO Services. Our superb consumer support team looks forward to helping you. For additional information contact us at 020 8834 4795</itunes:summary>
            <itunes:subtitle>https://www.whitehat-seo.co.uk, We offer SEO Services in London, Greater London. Call Us Today at 020 8834 4795
or Visit:
WhiteHat SEO Ltd
80A Uxbridge Road, Shepherds Bush
London, Greater London W12 8LR
United Kingdom
020 8834 4795...</itunes:subtitle>
            <itunes:author>Whitehat SEO</itunes:author>
            <itunes:duration>03:40</itunes:duration>
            <media:description type="html">&lt;p&gt;&lt;a href="https://www.whitehat-seo.co.uk" title="Link: http://www.whitehat-seo.co.uk"&gt;https://www.whitehat-seo.co.uk&lt;/a&gt;, We offer SEO Services in London, Greater London. Call Us Today at 020 8834 4795&lt;p&gt;&lt;/p&gt;
&lt;p&gt;or Visit:&lt;br&gt;
WhiteHat SEO Ltd&lt;br&gt;
80A Uxbridge Road, Shepherds Bush&lt;br&gt;
London, Greater London W12 8LR&lt;br&gt;
United Kingdom&lt;br&gt;
020 8834 4795&lt;br&gt;
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