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            <itunes:name>Whitehat SEO</itunes:name>
            <itunes:email>info@whitehat-seo.co.uk</itunes:email>
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        <title>Whitehat SEO</title>
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            <title>Intro to AI for Marketers [Live Class] #9</title>
            <link>http://video.whitehat-seo.co.uk/intro-to-ai-for-marketers-live-18</link>
            <description>&lt;p&gt;&lt;p&gt;&lt;strong&gt;Transform Your Marketing Career: Master AI Implementation from Industry Veterans&lt;/strong&gt;&lt;/p&gt;
&lt;p&gt;&amp;nbsp;&lt;/p&gt;
&lt;p&gt;The marketing landscape is changing faster than ever. As a HubSpot Partner who's helped hundreds of businesses transform their marketing operations, we're seeing AI revolutionise every aspect of marketing - and you don't need any technical background to benefit from it.&lt;/p&gt;
&lt;p&gt;&amp;nbsp;&lt;/p&gt;
&lt;p&gt;&lt;strong&gt;Why Learn AI Implementation From Us?&lt;/strong&gt; While others teach AI theory, we're in the trenches implementing it daily:&lt;/p&gt;
&lt;ul&gt;
&lt;li dir = "auto"&gt;Achieving 80% improvement in conversion rates with our AI-powered sales solutions&lt;/li&gt;
&lt;li dir = "auto"&gt;Managing successful AI integrations across all levels of HubSpot implementations&lt;/li&gt;
&lt;li dir = "auto"&gt;Building and scaling AI-driven marketing operations for clients across multiple industries&lt;/li&gt;
&lt;li dir = "auto"&gt;Developing proprietary AI tools that are delivering results right now&lt;/li&gt;
&lt;/ul&gt;
&lt;p&gt;&amp;nbsp;&lt;/p&gt;
&lt;p&gt;&lt;strong&gt;In This Action-Packed 40 Minutes, You'll Learn:&lt;/strong&gt;&lt;/p&gt;
&lt;ul&gt;
&lt;li dir = "auto"&gt;What AI means for marketers (beyond the buzzwords)&lt;/li&gt;
&lt;li dir = "auto"&gt;The Marketer-to-Machine Scale™ and Where Your Organisation Fits&lt;/li&gt;
&lt;li dir = "auto"&gt;How to identify and implement AI use cases across:&lt;/li&gt;
&lt;ul&gt;
&lt;li dir = "auto"&gt;Content creation and optimisation&lt;/li&gt;
&lt;li dir = "auto"&gt;Email marketing and personalisation&lt;/li&gt;
&lt;li dir = "auto"&gt;Social media management&lt;/li&gt;
&lt;li dir = "auto"&gt;Ad copy and campaign development&lt;/li&gt;
&lt;li dir = "auto"&gt;Analytics and Reporting&lt;/li&gt;
&lt;li dir = "auto"&gt;Lead scoring and qualification&lt;/li&gt;
&lt;li dir = "auto"&gt;Budget allocation and optimisation&lt;/li&gt;
&lt;/ul&gt;
&lt;li dir = "auto"&gt;Our battle-tested framework for identifying high-ROI AI opportunities&lt;/li&gt;
&lt;li dir = "auto"&gt;How to evaluate and select the right AI tools for your needs&lt;/li&gt;
&lt;li dir = "auto"&gt;Step-by-step implementation guide you can use tomorrow&lt;/li&gt;
&lt;li dir = "auto"&gt;How to measure and demonstrate AI's impact on stakeholders&lt;/li&gt;
&lt;/ul&gt;
&lt;p&gt;&amp;nbsp;&lt;/p&gt;
&lt;p&gt;&lt;strong&gt;Perfect For Non-Technical Marketers Who Want To:&lt;/strong&gt;&lt;/p&gt;
&lt;ul&gt;
&lt;li dir = "auto"&gt;Automate repetitive tasks and focus on strategic work&lt;/li&gt;
&lt;li dir = "auto"&gt;Enhance team productivity without technical expertise&lt;/li&gt;
&lt;li dir = "auto"&gt;Stay ahead of the AI revolution in marketing&lt;/li&gt;
&lt;li dir = "auto"&gt;Transform their marketing operations and career trajectory&lt;/li&gt;
&lt;/ul&gt;
&lt;p&gt;&lt;strong&gt;Why This Training Is Critical Now:&lt;/strong&gt; Recent studies show that 75% of marketers already use AI at work, yet only 5% of organizations provide structured training. The gap between AI-capable and AI-struggling marketers is widening every week.&lt;/p&gt;
&lt;p&gt;&amp;nbsp;&lt;/p&gt;
&lt;p&gt;&lt;strong&gt;This session will be &lt;/strong&gt;l&lt;strong&gt;imited &lt;/strong&gt;to ensure meaningful Q&amp;amp;A and interaction. Previous sessions have filled up quickly.&lt;/p&gt;
&lt;p&gt;&amp;nbsp;&lt;/p&gt;
&lt;p&gt;Register now to secure your spot and position yourself at the forefront of AI-powered marketing.&lt;/p&gt;
&lt;p&gt;Join us for this exclusive 40-minute masterclass on January 29th at:&lt;/p&gt;
&lt;ul&gt;
&lt;li&gt;4:00 PM London&lt;/li&gt;
&lt;li&gt;11:00 AM New York (EST)&lt;/li&gt;
&lt;li&gt;8:00 AM Los Angeles (PST)&lt;/li&gt;
&lt;/ul&gt;
&lt;/p&gt;&lt;p&gt;&lt;a href="http://video.whitehat-seo.co.uk/intro-to-ai-for-marketers-live-18"&gt;&lt;img src="http://video.whitehat-seo.co.uk/64968560/124095872/6a881f7f926cfd29dd39b0470dbab0f5/standard/download-11-thumbnail.jpg" width="75" height=""/&gt;&lt;/a&gt;&lt;/p&gt;</description>
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            <pubDate>Tue, 03 Mar 2026 15:53:21 GMT</pubDate>
            <media:title>Intro to AI for Marketers [Live Class] #9</media:title>
            <itunes:summary>Transform Your Marketing Career: Master AI Implementation from Industry Veterans

The marketing landscape is changing faster than ever. As a HubSpot Partner who's helped hundreds of businesses transform their marketing operations, we're seeing AI revolutionise every aspect of marketing - and you don't need any technical background to benefit from it.

Why Learn AI Implementation From Us? While others teach AI theory, we're in the trenches implementing it daily:

Achieving 80% improvement in conversion rates with our AI-powered sales solutions
Managing successful AI integrations across all levels of HubSpot implementations
Building and scaling AI-driven marketing operations for clients across multiple industries
Developing proprietary AI tools that are delivering results right now


In This Action-Packed 40 Minutes, You'll Learn:

What AI means for marketers (beyond the buzzwords)
The Marketer-to-Machine Scale™ and Where Your Organisation Fits
How to identify and implement AI use cases across:

Content creation and optimisation
Email marketing and personalisation
Social media management
Ad copy and campaign development
Analytics and Reporting
Lead scoring and qualification
Budget allocation and optimisation

Our battle-tested framework for identifying high-ROI AI opportunities
How to evaluate and select the right AI tools for your needs
Step-by-step implementation guide you can use tomorrow
How to measure and demonstrate AI's impact on stakeholders


Perfect For Non-Technical Marketers Who Want To:

Automate repetitive tasks and focus on strategic work
Enhance team productivity without technical expertise
Stay ahead of the AI revolution in marketing
Transform their marketing operations and career trajectory

Why This Training Is Critical Now: Recent studies show that 75% of marketers already use AI at work, yet only 5% of organizations provide structured training. The gap between AI-capable and AI-struggling marketers is widening every week.

This session will be limited to ensure meaningful QA and interaction. Previous sessions have filled up quickly.

Register now to secure your spot and position yourself at the forefront of AI-powered marketing.
Join us for this exclusive 40-minute masterclass on January 29th at:

4:00 PM London
11:00 AM New York (EST)
8:00 AM Los Angeles (PST)

</itunes:summary>
            <itunes:subtitle>Transform Your Marketing Career: Master AI Implementation from Industry Veterans

The marketing landscape is changing faster than ever. As a HubSpot Partner who's helped hundreds of businesses transform their marketing operations, we're seeing AI...</itunes:subtitle>
            <itunes:author>Whitehat SEO</itunes:author>
            <itunes:duration>50:08</itunes:duration>
            <media:description type="html">&lt;p&gt;&lt;p&gt;&lt;strong&gt;Transform Your Marketing Career: Master AI Implementation from Industry Veterans&lt;/strong&gt;&lt;/p&gt;
&lt;p&gt;&amp;nbsp;&lt;/p&gt;
&lt;p&gt;The marketing landscape is changing faster than ever. As a HubSpot Partner who's helped hundreds of businesses transform their marketing operations, we're seeing AI revolutionise every aspect of marketing - and you don't need any technical background to benefit from it.&lt;/p&gt;
&lt;p&gt;&amp;nbsp;&lt;/p&gt;
&lt;p&gt;&lt;strong&gt;Why Learn AI Implementation From Us?&lt;/strong&gt; While others teach AI theory, we're in the trenches implementing it daily:&lt;/p&gt;
&lt;ul&gt;
&lt;li dir = "auto"&gt;Achieving 80% improvement in conversion rates with our AI-powered sales solutions&lt;/li&gt;
&lt;li dir = "auto"&gt;Managing successful AI integrations across all levels of HubSpot implementations&lt;/li&gt;
&lt;li dir = "auto"&gt;Building and scaling AI-driven marketing operations for clients across multiple industries&lt;/li&gt;
&lt;li dir = "auto"&gt;Developing proprietary AI tools that are delivering results right now&lt;/li&gt;
&lt;/ul&gt;
&lt;p&gt;&amp;nbsp;&lt;/p&gt;
&lt;p&gt;&lt;strong&gt;In This Action-Packed 40 Minutes, You'll Learn:&lt;/strong&gt;&lt;/p&gt;
&lt;ul&gt;
&lt;li dir = "auto"&gt;What AI means for marketers (beyond the buzzwords)&lt;/li&gt;
&lt;li dir = "auto"&gt;The Marketer-to-Machine Scale™ and Where Your Organisation Fits&lt;/li&gt;
&lt;li dir = "auto"&gt;How to identify and implement AI use cases across:&lt;/li&gt;
&lt;ul&gt;
&lt;li dir = "auto"&gt;Content creation and optimisation&lt;/li&gt;
&lt;li dir = "auto"&gt;Email marketing and personalisation&lt;/li&gt;
&lt;li dir = "auto"&gt;Social media management&lt;/li&gt;
&lt;li dir = "auto"&gt;Ad copy and campaign development&lt;/li&gt;
&lt;li dir = "auto"&gt;Analytics and Reporting&lt;/li&gt;
&lt;li dir = "auto"&gt;Lead scoring and qualification&lt;/li&gt;
&lt;li dir = "auto"&gt;Budget allocation and optimisation&lt;/li&gt;
&lt;/ul&gt;
&lt;li dir = "auto"&gt;Our battle-tested framework for identifying high-ROI AI opportunities&lt;/li&gt;
&lt;li dir = "auto"&gt;How to evaluate and select the right AI tools for your needs&lt;/li&gt;
&lt;li dir = "auto"&gt;Step-by-step implementation guide you can use tomorrow&lt;/li&gt;
&lt;li dir = "auto"&gt;How to measure and demonstrate AI's impact on stakeholders&lt;/li&gt;
&lt;/ul&gt;
&lt;p&gt;&amp;nbsp;&lt;/p&gt;
&lt;p&gt;&lt;strong&gt;Perfect For Non-Technical Marketers Who Want To:&lt;/strong&gt;&lt;/p&gt;
&lt;ul&gt;
&lt;li dir = "auto"&gt;Automate repetitive tasks and focus on strategic work&lt;/li&gt;
&lt;li dir = "auto"&gt;Enhance team productivity without technical expertise&lt;/li&gt;
&lt;li dir = "auto"&gt;Stay ahead of the AI revolution in marketing&lt;/li&gt;
&lt;li dir = "auto"&gt;Transform their marketing operations and career trajectory&lt;/li&gt;
&lt;/ul&gt;
&lt;p&gt;&lt;strong&gt;Why This Training Is Critical Now:&lt;/strong&gt; Recent studies show that 75% of marketers already use AI at work, yet only 5% of organizations provide structured training. The gap between AI-capable and AI-struggling marketers is widening every week.&lt;/p&gt;
&lt;p&gt;&amp;nbsp;&lt;/p&gt;
&lt;p&gt;&lt;strong&gt;This session will be &lt;/strong&gt;l&lt;strong&gt;imited &lt;/strong&gt;to ensure meaningful Q&amp;amp;A and interaction. Previous sessions have filled up quickly.&lt;/p&gt;
&lt;p&gt;&amp;nbsp;&lt;/p&gt;
&lt;p&gt;Register now to secure your spot and position yourself at the forefront of AI-powered marketing.&lt;/p&gt;
&lt;p&gt;Join us for this exclusive 40-minute masterclass on January 29th at:&lt;/p&gt;
&lt;ul&gt;
&lt;li&gt;4:00 PM London&lt;/li&gt;
&lt;li&gt;11:00 AM New York (EST)&lt;/li&gt;
&lt;li&gt;8:00 AM Los Angeles (PST)&lt;/li&gt;
&lt;/ul&gt;
&lt;/p&gt;&lt;p&gt;&lt;a href="http://video.whitehat-seo.co.uk/intro-to-ai-for-marketers-live-18"&gt;&lt;img src="http://video.whitehat-seo.co.uk/64968560/124095872/6a881f7f926cfd29dd39b0470dbab0f5/standard/download-11-thumbnail.jpg" width="75" height=""/&gt;&lt;/a&gt;&lt;/p&gt;</media:description>
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            <enclosure url="http://video.whitehat-seo.co.uk/64968556/113570030/30be214c60a517e775a231c2d83d4c38/video_medium/ai-in-action-video.mp4?source=podcast" type="video/mp4" length="230580665"/>
            <title>AI in Action</title>
            <link>http://video.whitehat-seo.co.uk/ai-in-action</link>
            <description>&lt;p&gt;&lt;p style="text-align: start"&gt;&lt;strong&gt;Speaker: &lt;/strong&gt;Clwyd Probert&lt;/p&gt;&lt;p style="text-align: start"&gt;&lt;strong&gt;Company&lt;/strong&gt;: Whitehat&lt;/p&gt;&lt;p style="text-align: start"&gt;&lt;strong&gt;Website&lt;/strong&gt;: &lt;a target="_blank" rel="noopener noreferrer nofollow" href="http://www.whitehat-seo.co.uk"&gt;www.whitehat-seo.co.uk&lt;/a&gt;&amp;nbsp;&lt;/p&gt;&lt;p style="text-align: start"&gt;&lt;a target="_blank" rel="noopener noreferrer nofollow" href="https://www.marketingmary.ai/"&gt;https://www.marketingmary.ai/&lt;/a&gt;&lt;/p&gt;&lt;p style="text-align: start"&gt;&lt;a target="_blank" rel="noopener noreferrer nofollow" href="https://helium42.com/"&gt;https://helium42.com/&lt;/a&gt;&lt;/p&gt;&lt;p style="text-align: start"&gt;&lt;strong&gt;Master AI Implementation That Delivers Real Results&lt;/strong&gt;&lt;/p&gt;&lt;p style="text-align: start"&gt;Harness AI's power in your sales and marketing strategies.&lt;/p&gt;&lt;p style="text-align: start"&gt;&lt;strong&gt;Why This Event Is Different&lt;/strong&gt;&lt;/p&gt;&lt;ul&gt;&lt;li&gt;&lt;p&gt;&lt;strong&gt;Real-World Experience, Not Theory&lt;/strong&gt; - Learn from our genuine successes and failures as we implement AI daily across hundreds of businesses. No textbook concepts—just practical insights that work.&lt;/p&gt;&lt;/li&gt;&lt;li&gt;&lt;p&gt;&lt;strong&gt;Take-Home Strategies You Can Use Tomorrow&lt;/strong&gt; - Walk away with our proven framework for identifying high-ROI AI opportunities you can immediately apply to your marketing and sales efforts.&lt;/p&gt;&lt;/li&gt;&lt;li&gt;&lt;p&gt;&lt;strong&gt;Focus on Revenue Results, Not Technology&lt;/strong&gt; - See exactly how AI tools deliver measurable ROI.&lt;/p&gt;&lt;/li&gt;&lt;li&gt;&lt;p&gt;&lt;strong&gt;Explicitly designed for Sales and Marketing Leaders -&lt;/strong&gt;&amp;nbsp;Perfect for professionals who need to implement AI effectively without becoming technical experts.&lt;/p&gt;&lt;/li&gt;&lt;/ul&gt;&lt;p&gt;You can join our next HUG event here:&lt;/p&gt;&lt;p&gt;&lt;a target="_blank" rel="noopener noreferrer nofollow" href="https://www.whitehat-seo.co.uk/nexthug"&gt;https://www.whitehat-seo.co.uk/nexthug&lt;/a&gt;&lt;/p&gt;&lt;/p&gt;&lt;p&gt;&lt;a href="http://video.whitehat-seo.co.uk/ai-in-action"&gt;&lt;img src="http://video.whitehat-seo.co.uk/64968556/113570030/30be214c60a517e775a231c2d83d4c38/standard/download-12-thumbnail.jpg" width="75" height=""/&gt;&lt;/a&gt;&lt;/p&gt;</description>
            <guid>http://video.whitehat-seo.co.uk/photo/113570030</guid>
            <pubDate>Mon, 09 Jun 2025 18:47:03 GMT</pubDate>
            <media:title>AI in Action</media:title>
            <itunes:summary>Speaker: Clwyd ProbertCompany: WhitehatWebsite: www.whitehat-seo.co.ukhttps://www.marketingmary.ai/https://helium42.com/Master AI Implementation That Delivers Real ResultsHarness AI's power in your sales and marketing strategies.Why This Event Is DifferentReal-World Experience, Not Theory - Learn from our genuine successes and failures as we implement AI daily across hundreds of businesses. No textbook concepts—just practical insights that work.Take-Home Strategies You Can Use Tomorrow - Walk away with our proven framework for identifying high-ROI AI opportunities you can immediately apply to your marketing and sales efforts.Focus on Revenue Results, Not Technology - See exactly how AI tools deliver measurable ROI.Explicitly designed for Sales and Marketing Leaders -Perfect for professionals who need to implement AI effectively without becoming technical experts.You can join our next HUG event here:https://www.whitehat-seo.co.uk/nexthug</itunes:summary>
            <itunes:subtitle>Speaker: Clwyd ProbertCompany: WhitehatWebsite: www.whitehat-seo.co.ukhttps://www.marketingmary.ai/https://helium42.com/Master AI Implementation That Delivers Real ResultsHarness AI's power in your sales and marketing strategies.Why This Event Is...</itunes:subtitle>
            <itunes:author>Whitehat SEO</itunes:author>
            <itunes:duration>56:02</itunes:duration>
            <media:description type="html">&lt;p&gt;&lt;p style="text-align: start"&gt;&lt;strong&gt;Speaker: &lt;/strong&gt;Clwyd Probert&lt;/p&gt;&lt;p style="text-align: start"&gt;&lt;strong&gt;Company&lt;/strong&gt;: Whitehat&lt;/p&gt;&lt;p style="text-align: start"&gt;&lt;strong&gt;Website&lt;/strong&gt;: &lt;a target="_blank" rel="noopener noreferrer nofollow" href="http://www.whitehat-seo.co.uk"&gt;www.whitehat-seo.co.uk&lt;/a&gt;&amp;nbsp;&lt;/p&gt;&lt;p style="text-align: start"&gt;&lt;a target="_blank" rel="noopener noreferrer nofollow" href="https://www.marketingmary.ai/"&gt;https://www.marketingmary.ai/&lt;/a&gt;&lt;/p&gt;&lt;p style="text-align: start"&gt;&lt;a target="_blank" rel="noopener noreferrer nofollow" href="https://helium42.com/"&gt;https://helium42.com/&lt;/a&gt;&lt;/p&gt;&lt;p style="text-align: start"&gt;&lt;strong&gt;Master AI Implementation That Delivers Real Results&lt;/strong&gt;&lt;/p&gt;&lt;p style="text-align: start"&gt;Harness AI's power in your sales and marketing strategies.&lt;/p&gt;&lt;p style="text-align: start"&gt;&lt;strong&gt;Why This Event Is Different&lt;/strong&gt;&lt;/p&gt;&lt;ul&gt;&lt;li&gt;&lt;p&gt;&lt;strong&gt;Real-World Experience, Not Theory&lt;/strong&gt; - Learn from our genuine successes and failures as we implement AI daily across hundreds of businesses. No textbook concepts—just practical insights that work.&lt;/p&gt;&lt;/li&gt;&lt;li&gt;&lt;p&gt;&lt;strong&gt;Take-Home Strategies You Can Use Tomorrow&lt;/strong&gt; - Walk away with our proven framework for identifying high-ROI AI opportunities you can immediately apply to your marketing and sales efforts.&lt;/p&gt;&lt;/li&gt;&lt;li&gt;&lt;p&gt;&lt;strong&gt;Focus on Revenue Results, Not Technology&lt;/strong&gt; - See exactly how AI tools deliver measurable ROI.&lt;/p&gt;&lt;/li&gt;&lt;li&gt;&lt;p&gt;&lt;strong&gt;Explicitly designed for Sales and Marketing Leaders -&lt;/strong&gt;&amp;nbsp;Perfect for professionals who need to implement AI effectively without becoming technical experts.&lt;/p&gt;&lt;/li&gt;&lt;/ul&gt;&lt;p&gt;You can join our next HUG event here:&lt;/p&gt;&lt;p&gt;&lt;a target="_blank" rel="noopener noreferrer nofollow" href="https://www.whitehat-seo.co.uk/nexthug"&gt;https://www.whitehat-seo.co.uk/nexthug&lt;/a&gt;&lt;/p&gt;&lt;/p&gt;&lt;p&gt;&lt;a href="http://video.whitehat-seo.co.uk/ai-in-action"&gt;&lt;img src="http://video.whitehat-seo.co.uk/64968556/113570030/30be214c60a517e775a231c2d83d4c38/standard/download-12-thumbnail.jpg" width="75" height=""/&gt;&lt;/a&gt;&lt;/p&gt;</media:description>
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            <category>ai</category>
            <category>ai consultancy</category>
            <category>ai consulting</category>
            <category>ai policy</category>
            <category>ai regulation</category>
        </item>
        <item>
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            <title>Attribution Masterclass</title>
            <link>http://video.whitehat-seo.co.uk/attribution-masterclass</link>
            <description>&lt;p&gt;&lt;p&gt;&lt;strong&gt;Speaker&lt;/strong&gt;: Madalina Bogden&lt;/p&gt;&lt;p style="text-align: start"&gt;&lt;strong&gt;Company&lt;/strong&gt;: DemandLab (Sponsor)&lt;/p&gt;&lt;p style="text-align: start"&gt;&lt;strong&gt;Website&lt;/strong&gt;: &lt;a target="_blank" rel="noopener noreferrer nofollow" href="http://www.demandlab.com"&gt;www.demandlab.com&lt;/a&gt;&lt;/p&gt;&lt;p style="text-align: start"&gt;This masterclass addresses the limitations of traditional marketing attribution models, advocating for a more strategic approach. It explores how relying solely on attribution tools can overlook key marketing impacts. The session emphasises blending quantitative data with qualitative insights for a holistic view of marketing effectiveness, moving from exact attribution to trend analysis and strategic outcomes.&lt;/p&gt;&lt;p style="text-align: start"&gt;&lt;strong&gt;What you’ll learn&lt;/strong&gt;:&lt;/p&gt;&lt;ul&gt;&lt;li&gt;&lt;p&gt;How to move beyond basic lead counting and leverage attribution for strategic decision-making&lt;/p&gt;&lt;/li&gt;&lt;li&gt;&lt;p&gt;Techniques to integrate diverse data sources (PR, sales, customer service) for a comprehensive marketing picture&lt;/p&gt;&lt;/li&gt;&lt;li&gt;&lt;p&gt;Strategies to build flexible attribution systems that align with long-term business and customer experience goals&lt;/p&gt;&lt;/li&gt;&lt;li&gt;&lt;p&gt;Methods to identify blind spots in current attribution practices and incorporate valuable qualitative insights&lt;/p&gt;&lt;/li&gt;&lt;li&gt;&lt;p&gt;Practical steps to enhance marketing reporting and presentations (QBRs) to communicate marketing's impact effectively&lt;/p&gt;&lt;/li&gt;&lt;/ul&gt;&lt;p&gt;Join our next HubSpot User Group here: &lt;/p&gt;&lt;p&gt;&lt;a target="_blank" rel="noopener noreferrer nofollow" href="https://www.whitehat-seo.co.uk/nexthug"&gt;https://www.whitehat-seo.co.uk/nexthug&lt;/a&gt;&lt;/p&gt;&lt;/p&gt;&lt;p&gt;&lt;a href="http://video.whitehat-seo.co.uk/attribution-masterclass"&gt;&lt;img src="http://video.whitehat-seo.co.uk/64968569/113570019/e199dfbfb4a2fad0e6f5edeb73c809d4/standard/download-11-thumbnail.jpg" width="75" height=""/&gt;&lt;/a&gt;&lt;/p&gt;</description>
            <guid>http://video.whitehat-seo.co.uk/photo/113570019</guid>
            <pubDate>Mon, 09 Jun 2025 18:40:44 GMT</pubDate>
            <media:title>Attribution Masterclass</media:title>
            <itunes:summary>Speaker: Madalina BogdenCompany: DemandLab (Sponsor)Website: www.demandlab.comThis masterclass addresses the limitations of traditional marketing attribution models, advocating for a more strategic approach. It explores how relying solely on attribution tools can overlook key marketing impacts. The session emphasises blending quantitative data with qualitative insights for a holistic view of marketing effectiveness, moving from exact attribution to trend analysis and strategic outcomes.What you’ll learn:How to move beyond basic lead counting and leverage attribution for strategic decision-makingTechniques to integrate diverse data sources (PR, sales, customer service) for a comprehensive marketing pictureStrategies to build flexible attribution systems that align with long-term business and customer experience goalsMethods to identify blind spots in current attribution practices and incorporate valuable qualitative insightsPractical steps to enhance marketing reporting and presentations (QBRs) to communicate marketing's impact effectivelyJoin our next HubSpot User Group here: https://www.whitehat-seo.co.uk/nexthug</itunes:summary>
            <itunes:subtitle>Speaker: Madalina BogdenCompany: DemandLab (Sponsor)Website: www.demandlab.comThis masterclass addresses the limitations of traditional marketing attribution models, advocating for a more strategic approach. It explores how relying solely on...</itunes:subtitle>
            <itunes:author>Whitehat SEO</itunes:author>
            <itunes:duration>47:27</itunes:duration>
            <media:description type="html">&lt;p&gt;&lt;p&gt;&lt;strong&gt;Speaker&lt;/strong&gt;: Madalina Bogden&lt;/p&gt;&lt;p style="text-align: start"&gt;&lt;strong&gt;Company&lt;/strong&gt;: DemandLab (Sponsor)&lt;/p&gt;&lt;p style="text-align: start"&gt;&lt;strong&gt;Website&lt;/strong&gt;: &lt;a target="_blank" rel="noopener noreferrer nofollow" href="http://www.demandlab.com"&gt;www.demandlab.com&lt;/a&gt;&lt;/p&gt;&lt;p style="text-align: start"&gt;This masterclass addresses the limitations of traditional marketing attribution models, advocating for a more strategic approach. It explores how relying solely on attribution tools can overlook key marketing impacts. The session emphasises blending quantitative data with qualitative insights for a holistic view of marketing effectiveness, moving from exact attribution to trend analysis and strategic outcomes.&lt;/p&gt;&lt;p style="text-align: start"&gt;&lt;strong&gt;What you’ll learn&lt;/strong&gt;:&lt;/p&gt;&lt;ul&gt;&lt;li&gt;&lt;p&gt;How to move beyond basic lead counting and leverage attribution for strategic decision-making&lt;/p&gt;&lt;/li&gt;&lt;li&gt;&lt;p&gt;Techniques to integrate diverse data sources (PR, sales, customer service) for a comprehensive marketing picture&lt;/p&gt;&lt;/li&gt;&lt;li&gt;&lt;p&gt;Strategies to build flexible attribution systems that align with long-term business and customer experience goals&lt;/p&gt;&lt;/li&gt;&lt;li&gt;&lt;p&gt;Methods to identify blind spots in current attribution practices and incorporate valuable qualitative insights&lt;/p&gt;&lt;/li&gt;&lt;li&gt;&lt;p&gt;Practical steps to enhance marketing reporting and presentations (QBRs) to communicate marketing's impact effectively&lt;/p&gt;&lt;/li&gt;&lt;/ul&gt;&lt;p&gt;Join our next HubSpot User Group here: &lt;/p&gt;&lt;p&gt;&lt;a target="_blank" rel="noopener noreferrer nofollow" href="https://www.whitehat-seo.co.uk/nexthug"&gt;https://www.whitehat-seo.co.uk/nexthug&lt;/a&gt;&lt;/p&gt;&lt;/p&gt;&lt;p&gt;&lt;a href="http://video.whitehat-seo.co.uk/attribution-masterclass"&gt;&lt;img src="http://video.whitehat-seo.co.uk/64968569/113570019/e199dfbfb4a2fad0e6f5edeb73c809d4/standard/download-11-thumbnail.jpg" width="75" height=""/&gt;&lt;/a&gt;&lt;/p&gt;</media:description>
            <media:content url="https://video.whitehat-seo.co.uk/v.ihtml/player.html?token=e199dfbfb4a2fad0e6f5edeb73c809d4&amp;source=podcast&amp;photo%5fid=113570019" width="625" height="352" type="text/html" medium="video" duration="2847" isDefault="true" expression="full"/>
            <media:thumbnail url="http://video.whitehat-seo.co.uk/64968569/113570019/e199dfbfb4a2fad0e6f5edeb73c809d4/standard/download-11-thumbnail.jpg" width="75" height=""/>
            <itunes:image href="http://video.whitehat-seo.co.uk/64968569/113570019/e199dfbfb4a2fad0e6f5edeb73c809d4/standard/download-11-thumbnail.jpg/thumbnail.jpg"/>
        </item>
        <item>
            <enclosure url="http://video.whitehat-seo.co.uk/64968579/113569974/c610049af91135eac16bea88634ebd8f/video_medium/the-future-of-consumer-payments-video.mp4?source=podcast" type="video/mp4" length="116337605"/>
            <title>The Future of Consumer Payments</title>
            <link>http://video.whitehat-seo.co.uk/the-future-of-consumer-payments</link>
            <description>&lt;p&gt;&lt;p&gt;&lt;strong&gt;Speaker&lt;/strong&gt;: Nic Verdino&lt;/p&gt;&lt;p style="text-align: start"&gt;&lt;strong&gt;Company&lt;/strong&gt;: Taylr&lt;/p&gt;&lt;p style="text-align: start"&gt;Website: &lt;a target="_blank" rel="noopener noreferrer nofollow" href="https://www.taylr.io"&gt;https://www.taylr.io&lt;/a&gt;&lt;/p&gt;&lt;p style="text-align: start"&gt;&lt;strong&gt;How will consumers pay online in 2030?&lt;/strong&gt;&lt;/p&gt;&lt;ul&gt;&lt;li&gt;&lt;p&gt;A market in flux - what is going on in payments?&lt;/p&gt;&lt;/li&gt;&lt;li&gt;&lt;p&gt;How might the consumer pay in 2030 – UK focus?&lt;/p&gt;&lt;/li&gt;&lt;li&gt;&lt;p&gt;What opportunities does this all present?&lt;/p&gt;&lt;/li&gt;&lt;/ul&gt;&lt;p&gt;Join our Next HUG event here: &lt;a target="_blank" rel="noopener noreferrer nofollow" href="https://www.whitehat-seo.co.uk/nexthug"&gt;https://www.whitehat-seo.co.uk/nexthug&lt;/a&gt;&amp;nbsp;&lt;/p&gt;&lt;/p&gt;&lt;p&gt;&lt;a href="http://video.whitehat-seo.co.uk/the-future-of-consumer-payments"&gt;&lt;img src="http://video.whitehat-seo.co.uk/64968579/113569974/c610049af91135eac16bea88634ebd8f/standard/download-11-thumbnail.jpg" width="75" height=""/&gt;&lt;/a&gt;&lt;/p&gt;</description>
            <guid>http://video.whitehat-seo.co.uk/photo/113569974</guid>
            <pubDate>Mon, 09 Jun 2025 18:36:31 GMT</pubDate>
            <media:title>The Future of Consumer Payments</media:title>
            <itunes:summary>Speaker: Nic VerdinoCompany: TaylrWebsite: https://www.taylr.ioHow will consumers pay online in 2030?A market in flux - what is going on in payments?How might the consumer pay in 2030 – UK focus?What opportunities does this all present?Join our Next HUG event here: https://www.whitehat-seo.co.uk/nexthug</itunes:summary>
            <itunes:subtitle>Speaker: Nic VerdinoCompany: TaylrWebsite: https://www.taylr.ioHow will consumers pay online in 2030?A market in flux - what is going on in payments?How might the consumer pay in 2030 – UK focus?What opportunities does this all present?Join our...</itunes:subtitle>
            <itunes:author>Whitehat SEO</itunes:author>
            <itunes:duration>30:23</itunes:duration>
            <media:description type="html">&lt;p&gt;&lt;p&gt;&lt;strong&gt;Speaker&lt;/strong&gt;: Nic Verdino&lt;/p&gt;&lt;p style="text-align: start"&gt;&lt;strong&gt;Company&lt;/strong&gt;: Taylr&lt;/p&gt;&lt;p style="text-align: start"&gt;Website: &lt;a target="_blank" rel="noopener noreferrer nofollow" href="https://www.taylr.io"&gt;https://www.taylr.io&lt;/a&gt;&lt;/p&gt;&lt;p style="text-align: start"&gt;&lt;strong&gt;How will consumers pay online in 2030?&lt;/strong&gt;&lt;/p&gt;&lt;ul&gt;&lt;li&gt;&lt;p&gt;A market in flux - what is going on in payments?&lt;/p&gt;&lt;/li&gt;&lt;li&gt;&lt;p&gt;How might the consumer pay in 2030 – UK focus?&lt;/p&gt;&lt;/li&gt;&lt;li&gt;&lt;p&gt;What opportunities does this all present?&lt;/p&gt;&lt;/li&gt;&lt;/ul&gt;&lt;p&gt;Join our Next HUG event here: &lt;a target="_blank" rel="noopener noreferrer nofollow" href="https://www.whitehat-seo.co.uk/nexthug"&gt;https://www.whitehat-seo.co.uk/nexthug&lt;/a&gt;&amp;nbsp;&lt;/p&gt;&lt;/p&gt;&lt;p&gt;&lt;a href="http://video.whitehat-seo.co.uk/the-future-of-consumer-payments"&gt;&lt;img src="http://video.whitehat-seo.co.uk/64968579/113569974/c610049af91135eac16bea88634ebd8f/standard/download-11-thumbnail.jpg" width="75" height=""/&gt;&lt;/a&gt;&lt;/p&gt;</media:description>
            <media:content url="https://video.whitehat-seo.co.uk/v.ihtml/player.html?token=c610049af91135eac16bea88634ebd8f&amp;source=podcast&amp;photo%5fid=113569974" width="625" height="352" type="text/html" medium="video" duration="1823" isDefault="true" expression="full"/>
            <media:thumbnail url="http://video.whitehat-seo.co.uk/64968579/113569974/c610049af91135eac16bea88634ebd8f/standard/download-11-thumbnail.jpg" width="75" height=""/>
            <itunes:image href="http://video.whitehat-seo.co.uk/64968579/113569974/c610049af91135eac16bea88634ebd8f/standard/download-11-thumbnail.jpg/thumbnail.jpg"/>
        </item>
        <item>
            <enclosure url="http://video.whitehat-seo.co.uk/64968568/112744351/5d22efa23f0cd452ddf45087bb96cedb/video_medium/london-hug-meta-2024-10-24-video.mp4?source=podcast" type="video/mp4" length="383804641"/>
            <title>London HUG Meta 2024-10-24</title>
            <link>http://video.whitehat-seo.co.uk/london-hug-meta-2024-10-24</link>
            <description>&lt;p&gt;&lt;p&gt;Join Clwyd Probert, CEO of Whitehat SEO, for an eye-opening session on the evolving landscape of AI in business. Speaking at the London HubSpot User Group at Meta, Clwyd explores the real-world impact of AI across short, medium, and long-term horizons—cutting through the hype to reveal what’s actually happening in boardrooms and back offices.&lt;/p&gt;&lt;p&gt;&lt;/p&gt;&lt;p&gt;From the rise of AI “co-pilots” to the global transformation of workforces and geopolitics, this talk covers:&lt;/p&gt;&lt;p&gt;&lt;/p&gt;&lt;ul&gt;&lt;li&gt;&lt;p&gt;Where AI is making noise (and where it’s making impact)&lt;/p&gt;&lt;/li&gt;&lt;li&gt;&lt;p&gt;How HubSpot’s Breeze AI tools are reshaping sales and marketing&lt;/p&gt;&lt;/li&gt;&lt;li&gt;&lt;p&gt;Why AI training is the missing link for most organisations&lt;/p&gt;&lt;/li&gt;&lt;li&gt;&lt;p&gt;What business leaders can do &lt;em&gt;today&lt;/em&gt; to build a smarter, more resilient future&lt;/p&gt;&lt;/li&gt;&lt;li&gt;&lt;p&gt;&lt;/p&gt;&lt;/li&gt;&lt;/ul&gt;&lt;p&gt;If you’re curious, cautious, or just slightly paranoid about AI, this one’s for you.&lt;/p&gt;&lt;/p&gt;&lt;p&gt;&lt;a href="http://video.whitehat-seo.co.uk/london-hug-meta-2024-10-24"&gt;&lt;img src="http://video.whitehat-seo.co.uk/64968568/112744351/5d22efa23f0cd452ddf45087bb96cedb/standard/download-12-thumbnail.jpg" width="75" height=""/&gt;&lt;/a&gt;&lt;/p&gt;</description>
            <guid>http://video.whitehat-seo.co.uk/photo/112744351</guid>
            <pubDate>Tue, 13 May 2025 19:25:00 GMT</pubDate>
            <media:title>London HUG Meta 2024-10-24</media:title>
            <itunes:summary>Join Clwyd Probert, CEO of Whitehat SEO, for an eye-opening session on the evolving landscape of AI in business. Speaking at the London HubSpot User Group at Meta, Clwyd explores the real-world impact of AI across short, medium, and long-term horizons—cutting through the hype to reveal what’s actually happening in boardrooms and back offices.From the rise of AI “co-pilots” to the global transformation of workforces and geopolitics, this talk covers:Where AI is making noise (and where it’s making impact)How HubSpot’s Breeze AI tools are reshaping sales and marketingWhy AI training is the missing link for most organisationsWhat business leaders can do today to build a smarter, more resilient futureIf you’re curious, cautious, or just slightly paranoid about AI, this one’s for you.</itunes:summary>
            <itunes:subtitle>Join Clwyd Probert, CEO of Whitehat SEO, for an eye-opening session on the evolving landscape of AI in business. Speaking at the London HubSpot User Group at Meta, Clwyd explores the real-world impact of AI across short, medium, and long-term...</itunes:subtitle>
            <itunes:author>Whitehat SEO</itunes:author>
            <itunes:duration>01:29:51</itunes:duration>
            <media:description type="html">&lt;p&gt;&lt;p&gt;Join Clwyd Probert, CEO of Whitehat SEO, for an eye-opening session on the evolving landscape of AI in business. Speaking at the London HubSpot User Group at Meta, Clwyd explores the real-world impact of AI across short, medium, and long-term horizons—cutting through the hype to reveal what’s actually happening in boardrooms and back offices.&lt;/p&gt;&lt;p&gt;&lt;/p&gt;&lt;p&gt;From the rise of AI “co-pilots” to the global transformation of workforces and geopolitics, this talk covers:&lt;/p&gt;&lt;p&gt;&lt;/p&gt;&lt;ul&gt;&lt;li&gt;&lt;p&gt;Where AI is making noise (and where it’s making impact)&lt;/p&gt;&lt;/li&gt;&lt;li&gt;&lt;p&gt;How HubSpot’s Breeze AI tools are reshaping sales and marketing&lt;/p&gt;&lt;/li&gt;&lt;li&gt;&lt;p&gt;Why AI training is the missing link for most organisations&lt;/p&gt;&lt;/li&gt;&lt;li&gt;&lt;p&gt;What business leaders can do &lt;em&gt;today&lt;/em&gt; to build a smarter, more resilient future&lt;/p&gt;&lt;/li&gt;&lt;li&gt;&lt;p&gt;&lt;/p&gt;&lt;/li&gt;&lt;/ul&gt;&lt;p&gt;If you’re curious, cautious, or just slightly paranoid about AI, this one’s for you.&lt;/p&gt;&lt;/p&gt;&lt;p&gt;&lt;a href="http://video.whitehat-seo.co.uk/london-hug-meta-2024-10-24"&gt;&lt;img src="http://video.whitehat-seo.co.uk/64968568/112744351/5d22efa23f0cd452ddf45087bb96cedb/standard/download-12-thumbnail.jpg" width="75" height=""/&gt;&lt;/a&gt;&lt;/p&gt;</media:description>
            <media:content url="https://video.whitehat-seo.co.uk/v.ihtml/player.html?token=5d22efa23f0cd452ddf45087bb96cedb&amp;source=podcast&amp;photo%5fid=112744351" width="625" height="352" type="text/html" medium="video" duration="5391" isDefault="true" expression="full"/>
            <media:thumbnail url="http://video.whitehat-seo.co.uk/64968568/112744351/5d22efa23f0cd452ddf45087bb96cedb/standard/download-12-thumbnail.jpg" width="75" height=""/>
            <itunes:image href="http://video.whitehat-seo.co.uk/64968568/112744351/5d22efa23f0cd452ddf45087bb96cedb/standard/download-12-thumbnail.jpg/thumbnail.jpg"/>
            <category>ai</category>
        </item>
        <item>
            <enclosure url="http://video.whitehat-seo.co.uk/64968579/112144073/31552d7fa0700969813cdb309c8a3de2/video_medium/intro-to-ai-for-marketers-live-12-video.mp4?source=podcast" type="video/mp4" length="174604332"/>
            <title>Intro to AI for Marketers [Live Class]</title>
            <link>http://video.whitehat-seo.co.uk/intro-to-ai-for-marketers-live-12</link>
            <description>&lt;p&gt;&lt;p&gt;&lt;strong&gt;Transform Your Marketing Career: Master AI Implementation from Industry Veterans&lt;/strong&gt;&lt;/p&gt;
&lt;p&gt;&amp;nbsp;&lt;/p&gt;
&lt;p&gt;The marketing landscape is changing faster than ever. As a HubSpot Diamond Partner who's helped hundreds of businesses transform their marketing operations, we're seeing AI revolutionize every aspect of marketing - and you don't need any technical background to benefit from it.&lt;/p&gt;
&lt;p&gt;&amp;nbsp;&lt;/p&gt;
&lt;p&gt;&lt;strong&gt;Why Learn AI Implementation From Us?&lt;/strong&gt; While others teach AI theory, we're in the trenches implementing it daily:&lt;/p&gt;
&lt;ul&gt;
&lt;li dir = "auto"&gt;Achieving 80% improvement in conversion rates with our AI-powered sales solutions&lt;/li&gt;
&lt;li dir = "auto"&gt;Managing successful AI integrations across all levels of HubSpot implementations&lt;/li&gt;
&lt;li dir = "auto"&gt;Building and scaling AI-driven marketing operations for clients across multiple industries&lt;/li&gt;
&lt;li dir = "auto"&gt;Developing proprietary AI tools that are delivering results right now&lt;/li&gt;
&lt;/ul&gt;
&lt;p&gt;&lt;strong&gt;In This Action-Packed 40 Minutes, You'll Learn:&lt;/strong&gt;&lt;/p&gt;
&lt;ul&gt;
&lt;li dir = "auto"&gt;What AI means for marketers (beyond the buzzwords)&lt;/li&gt;
&lt;li dir = "auto"&gt;The Marketer-to-Machine Scale™ and Where Your Organisation Fits&lt;/li&gt;
&lt;li dir = "auto"&gt;How to identify and implement AI use cases across:&lt;/li&gt;
&lt;ul&gt;
&lt;li dir = "auto"&gt;Content creation and optimization&lt;/li&gt;
&lt;li dir = "auto"&gt;Email marketing and personalization&lt;/li&gt;
&lt;li dir = "auto"&gt;Social media management&lt;/li&gt;
&lt;li dir = "auto"&gt;Ad copy and campaign development&lt;/li&gt;
&lt;li dir = "auto"&gt;Analytics and Reporting&lt;/li&gt;
&lt;li dir = "auto"&gt;Lead scoring and qualification&lt;/li&gt;
&lt;li dir = "auto"&gt;Budget allocation and optimization&lt;/li&gt;
&lt;/ul&gt;
&lt;li dir = "auto"&gt;Our battle-tested framework for identifying high-ROI AI opportunities&lt;/li&gt;
&lt;li dir = "auto"&gt;How to evaluate and select the right AI tools for your needs&lt;/li&gt;
&lt;li dir = "auto"&gt;Step-by-step implementation guide you can use tomorrow&lt;/li&gt;
&lt;li dir = "auto"&gt;How to measure and demonstrate AI's impact on stakeholders&lt;/li&gt;
&lt;/ul&gt;
&lt;p&gt;&lt;strong&gt;Perfect For Non-Technical Marketers Who Want To:&lt;/strong&gt;&lt;/p&gt;
&lt;ul&gt;
&lt;li dir = "auto"&gt;Automate repetitive tasks and focus on strategic work&lt;/li&gt;
&lt;li dir = "auto"&gt;Enhance team productivity without technical expertise&lt;/li&gt;
&lt;li dir = "auto"&gt;Stay ahead of the AI revolution in marketing&lt;/li&gt;
&lt;li dir = "auto"&gt;Transform their marketing operations and career trajectory&lt;/li&gt;
&lt;/ul&gt;
&lt;p&gt;&lt;strong&gt;Why This Training Is Critical Now:&lt;/strong&gt; Recent studies show that 75% of marketers already use AI at work, yet only 5% of organizations provide structured training. The gap between AI-capable and AI-struggling marketers is widening every week.&lt;/p&gt;
&lt;p&gt;&lt;strong&gt;This session will be &lt;/strong&gt;l&lt;strong&gt;imited &lt;/strong&gt;to ensure meaningful Q&amp;amp;A and interaction. Previous sessions have filled up quickly.&lt;/p&gt;
&lt;p&gt;&amp;nbsp;&lt;/p&gt;
&lt;p&gt;Register now to secure your spot and position yourself at the forefront of AI-powered marketing.&lt;/p&gt;
&lt;p&gt;Join us for this exclusive 40-minute masterclass on March 27th at:&lt;/p&gt;
&lt;ul&gt;
&lt;li&gt;4:00 PM London&lt;/li&gt;
&lt;li&gt;11:00 AM New York (EST)&lt;/li&gt;
&lt;li&gt;8:00 AM Los Angeles (PST)&lt;/li&gt;
&lt;/ul&gt;
&lt;/p&gt;&lt;p&gt;&lt;a href="http://video.whitehat-seo.co.uk/intro-to-ai-for-marketers-live-12"&gt;&lt;img src="http://video.whitehat-seo.co.uk/64968579/112144073/31552d7fa0700969813cdb309c8a3de2/standard/download-12-thumbnail.jpg" width="75" height=""/&gt;&lt;/a&gt;&lt;/p&gt;</description>
            <guid>http://video.whitehat-seo.co.uk/photo/112144073</guid>
            <pubDate>Tue, 13 May 2025 11:22:17 GMT</pubDate>
            <media:title>Intro to AI for Marketers [Live Class]</media:title>
            <itunes:summary>Transform Your Marketing Career: Master AI Implementation from Industry Veterans

The marketing landscape is changing faster than ever. As a HubSpot Diamond Partner who's helped hundreds of businesses transform their marketing operations, we're seeing AI revolutionize every aspect of marketing - and you don't need any technical background to benefit from it.

Why Learn AI Implementation From Us? While others teach AI theory, we're in the trenches implementing it daily:

Achieving 80% improvement in conversion rates with our AI-powered sales solutions
Managing successful AI integrations across all levels of HubSpot implementations
Building and scaling AI-driven marketing operations for clients across multiple industries
Developing proprietary AI tools that are delivering results right now

In This Action-Packed 40 Minutes, You'll Learn:

What AI means for marketers (beyond the buzzwords)
The Marketer-to-Machine Scale™ and Where Your Organisation Fits
How to identify and implement AI use cases across:

Content creation and optimization
Email marketing and personalization
Social media management
Ad copy and campaign development
Analytics and Reporting
Lead scoring and qualification
Budget allocation and optimization

Our battle-tested framework for identifying high-ROI AI opportunities
How to evaluate and select the right AI tools for your needs
Step-by-step implementation guide you can use tomorrow
How to measure and demonstrate AI's impact on stakeholders

Perfect For Non-Technical Marketers Who Want To:

Automate repetitive tasks and focus on strategic work
Enhance team productivity without technical expertise
Stay ahead of the AI revolution in marketing
Transform their marketing operations and career trajectory

Why This Training Is Critical Now: Recent studies show that 75% of marketers already use AI at work, yet only 5% of organizations provide structured training. The gap between AI-capable and AI-struggling marketers is widening every week.
This session will be limited to ensure meaningful QA and interaction. Previous sessions have filled up quickly.

Register now to secure your spot and position yourself at the forefront of AI-powered marketing.
Join us for this exclusive 40-minute masterclass on March 27th at:

4:00 PM London
11:00 AM New York (EST)
8:00 AM Los Angeles (PST)

</itunes:summary>
            <itunes:subtitle>Transform Your Marketing Career: Master AI Implementation from Industry Veterans

The marketing landscape is changing faster than ever. As a HubSpot Diamond Partner who's helped hundreds of businesses transform their marketing operations, we're...</itunes:subtitle>
            <itunes:author>Whitehat SEO</itunes:author>
            <itunes:duration>52:21</itunes:duration>
            <media:description type="html">&lt;p&gt;&lt;p&gt;&lt;strong&gt;Transform Your Marketing Career: Master AI Implementation from Industry Veterans&lt;/strong&gt;&lt;/p&gt;
&lt;p&gt;&amp;nbsp;&lt;/p&gt;
&lt;p&gt;The marketing landscape is changing faster than ever. As a HubSpot Diamond Partner who's helped hundreds of businesses transform their marketing operations, we're seeing AI revolutionize every aspect of marketing - and you don't need any technical background to benefit from it.&lt;/p&gt;
&lt;p&gt;&amp;nbsp;&lt;/p&gt;
&lt;p&gt;&lt;strong&gt;Why Learn AI Implementation From Us?&lt;/strong&gt; While others teach AI theory, we're in the trenches implementing it daily:&lt;/p&gt;
&lt;ul&gt;
&lt;li dir = "auto"&gt;Achieving 80% improvement in conversion rates with our AI-powered sales solutions&lt;/li&gt;
&lt;li dir = "auto"&gt;Managing successful AI integrations across all levels of HubSpot implementations&lt;/li&gt;
&lt;li dir = "auto"&gt;Building and scaling AI-driven marketing operations for clients across multiple industries&lt;/li&gt;
&lt;li dir = "auto"&gt;Developing proprietary AI tools that are delivering results right now&lt;/li&gt;
&lt;/ul&gt;
&lt;p&gt;&lt;strong&gt;In This Action-Packed 40 Minutes, You'll Learn:&lt;/strong&gt;&lt;/p&gt;
&lt;ul&gt;
&lt;li dir = "auto"&gt;What AI means for marketers (beyond the buzzwords)&lt;/li&gt;
&lt;li dir = "auto"&gt;The Marketer-to-Machine Scale™ and Where Your Organisation Fits&lt;/li&gt;
&lt;li dir = "auto"&gt;How to identify and implement AI use cases across:&lt;/li&gt;
&lt;ul&gt;
&lt;li dir = "auto"&gt;Content creation and optimization&lt;/li&gt;
&lt;li dir = "auto"&gt;Email marketing and personalization&lt;/li&gt;
&lt;li dir = "auto"&gt;Social media management&lt;/li&gt;
&lt;li dir = "auto"&gt;Ad copy and campaign development&lt;/li&gt;
&lt;li dir = "auto"&gt;Analytics and Reporting&lt;/li&gt;
&lt;li dir = "auto"&gt;Lead scoring and qualification&lt;/li&gt;
&lt;li dir = "auto"&gt;Budget allocation and optimization&lt;/li&gt;
&lt;/ul&gt;
&lt;li dir = "auto"&gt;Our battle-tested framework for identifying high-ROI AI opportunities&lt;/li&gt;
&lt;li dir = "auto"&gt;How to evaluate and select the right AI tools for your needs&lt;/li&gt;
&lt;li dir = "auto"&gt;Step-by-step implementation guide you can use tomorrow&lt;/li&gt;
&lt;li dir = "auto"&gt;How to measure and demonstrate AI's impact on stakeholders&lt;/li&gt;
&lt;/ul&gt;
&lt;p&gt;&lt;strong&gt;Perfect For Non-Technical Marketers Who Want To:&lt;/strong&gt;&lt;/p&gt;
&lt;ul&gt;
&lt;li dir = "auto"&gt;Automate repetitive tasks and focus on strategic work&lt;/li&gt;
&lt;li dir = "auto"&gt;Enhance team productivity without technical expertise&lt;/li&gt;
&lt;li dir = "auto"&gt;Stay ahead of the AI revolution in marketing&lt;/li&gt;
&lt;li dir = "auto"&gt;Transform their marketing operations and career trajectory&lt;/li&gt;
&lt;/ul&gt;
&lt;p&gt;&lt;strong&gt;Why This Training Is Critical Now:&lt;/strong&gt; Recent studies show that 75% of marketers already use AI at work, yet only 5% of organizations provide structured training. The gap between AI-capable and AI-struggling marketers is widening every week.&lt;/p&gt;
&lt;p&gt;&lt;strong&gt;This session will be &lt;/strong&gt;l&lt;strong&gt;imited &lt;/strong&gt;to ensure meaningful Q&amp;amp;A and interaction. Previous sessions have filled up quickly.&lt;/p&gt;
&lt;p&gt;&amp;nbsp;&lt;/p&gt;
&lt;p&gt;Register now to secure your spot and position yourself at the forefront of AI-powered marketing.&lt;/p&gt;
&lt;p&gt;Join us for this exclusive 40-minute masterclass on March 27th at:&lt;/p&gt;
&lt;ul&gt;
&lt;li&gt;4:00 PM London&lt;/li&gt;
&lt;li&gt;11:00 AM New York (EST)&lt;/li&gt;
&lt;li&gt;8:00 AM Los Angeles (PST)&lt;/li&gt;
&lt;/ul&gt;
&lt;/p&gt;&lt;p&gt;&lt;a href="http://video.whitehat-seo.co.uk/intro-to-ai-for-marketers-live-12"&gt;&lt;img src="http://video.whitehat-seo.co.uk/64968579/112144073/31552d7fa0700969813cdb309c8a3de2/standard/download-12-thumbnail.jpg" width="75" height=""/&gt;&lt;/a&gt;&lt;/p&gt;</media:description>
            <media:content url="https://video.whitehat-seo.co.uk/v.ihtml/player.html?token=31552d7fa0700969813cdb309c8a3de2&amp;source=podcast&amp;photo%5fid=112144073" width="625" height="352" type="text/html" medium="video" duration="3141" isDefault="true" expression="full"/>
            <media:thumbnail url="http://video.whitehat-seo.co.uk/64968579/112144073/31552d7fa0700969813cdb309c8a3de2/standard/download-12-thumbnail.jpg" width="75" height=""/>
            <itunes:image href="http://video.whitehat-seo.co.uk/64968579/112144073/31552d7fa0700969813cdb309c8a3de2/standard/download-12-thumbnail.jpg/thumbnail.jpg"/>
        </item>
        <item>
            <enclosure url="http://video.whitehat-seo.co.uk/64968560/107525243/4bfa5bfd391533b29a99a49ff3b2a233/video_medium/london-hug-ai-powered-sales-video.mp4?source=podcast" type="video/mp4" length="134223229"/>
            <title>London HUG: AI Powered Sales Prospecting</title>
            <link>http://video.whitehat-seo.co.uk/london-hug-ai-powered-sales</link>
            <description>&lt;p&gt;&lt;p&gt;Slide deck can be downloaded here:&lt;/p&gt;
&lt;p&gt;&lt;a target="_blank" rel="noopener noreferrer nofollow" href="https://info.whitehat-seo.co.uk/hug-20241203"&gt;https://info.whitehat-seo.co.uk/hug-20241203&lt;/a&gt;&lt;/p&gt;
&lt;p&gt;&lt;/p&gt;
&lt;p&gt;How to leverage artificial intelligence to automate prospect research, personalise outreach at scale and dramatically improve your HubSpot ROI&lt;/p&gt;
&lt;/p&gt;&lt;p&gt;&lt;a href="http://video.whitehat-seo.co.uk/london-hug-ai-powered-sales"&gt;&lt;img src="http://video.whitehat-seo.co.uk/64968560/107525243/4bfa5bfd391533b29a99a49ff3b2a233/standard/download-11-thumbnail.jpg" width="75" height=""/&gt;&lt;/a&gt;&lt;/p&gt;</description>
            <guid>http://video.whitehat-seo.co.uk/photo/107525243</guid>
            <pubDate>Mon, 09 Dec 2024 17:33:26 GMT</pubDate>
            <media:title>London HUG: AI Powered Sales Prospecting</media:title>
            <itunes:summary>Slide deck can be downloaded here:
https://info.whitehat-seo.co.uk/hug-20241203

How to leverage artificial intelligence to automate prospect research, personalise outreach at scale and dramatically improve your HubSpot ROI
</itunes:summary>
            <itunes:subtitle>Slide deck can be downloaded here:
https://info.whitehat-seo.co.uk/hug-20241203

How to leverage artificial intelligence to automate prospect research, personalise outreach at scale and dramatically improve your HubSpot ROI
</itunes:subtitle>
            <itunes:author>Whitehat SEO</itunes:author>
            <itunes:duration>53:48</itunes:duration>
            <media:description type="html">&lt;p&gt;&lt;p&gt;Slide deck can be downloaded here:&lt;/p&gt;
&lt;p&gt;&lt;a target="_blank" rel="noopener noreferrer nofollow" href="https://info.whitehat-seo.co.uk/hug-20241203"&gt;https://info.whitehat-seo.co.uk/hug-20241203&lt;/a&gt;&lt;/p&gt;
&lt;p&gt;&lt;/p&gt;
&lt;p&gt;How to leverage artificial intelligence to automate prospect research, personalise outreach at scale and dramatically improve your HubSpot ROI&lt;/p&gt;
&lt;/p&gt;&lt;p&gt;&lt;a href="http://video.whitehat-seo.co.uk/london-hug-ai-powered-sales"&gt;&lt;img src="http://video.whitehat-seo.co.uk/64968560/107525243/4bfa5bfd391533b29a99a49ff3b2a233/standard/download-11-thumbnail.jpg" width="75" height=""/&gt;&lt;/a&gt;&lt;/p&gt;</media:description>
            <media:content url="https://video.whitehat-seo.co.uk/v.ihtml/player.html?token=4bfa5bfd391533b29a99a49ff3b2a233&amp;source=podcast&amp;photo%5fid=107525243" width="625" height="352" type="text/html" medium="video" duration="3228" isDefault="true" expression="full"/>
            <media:thumbnail url="http://video.whitehat-seo.co.uk/64968560/107525243/4bfa5bfd391533b29a99a49ff3b2a233/standard/download-11-thumbnail.jpg" width="75" height=""/>
            <itunes:image href="http://video.whitehat-seo.co.uk/64968560/107525243/4bfa5bfd391533b29a99a49ff3b2a233/standard/download-11-thumbnail.jpg/thumbnail.jpg"/>
            <category>ai</category>
            <category>hubspot</category>
            <category>sales</category>
        </item>
        <item>
            <enclosure url="http://video.whitehat-seo.co.uk/64968561/105198507/4d00211196af69394499ea0ea97e54e3/video_medium/how-ai-is-transforming-the-video.mp4?source=podcast" type="video/mp4" length="25361555"/>
            <title>How AI is Transforming the Consulting In 2024</title>
            <link>http://video.whitehat-seo.co.uk/how-ai-is-transforming-the</link>
            <description>&lt;p&gt;&lt;/p&gt;&lt;p&gt;&lt;a href="http://video.whitehat-seo.co.uk/how-ai-is-transforming-the"&gt;&lt;img src="http://video.whitehat-seo.co.uk/64968561/105198507/4d00211196af69394499ea0ea97e54e3/standard/download-10-thumbnail.jpg" width="75" height=""/&gt;&lt;/a&gt;&lt;/p&gt;</description>
            <guid>http://video.whitehat-seo.co.uk/photo/105198507</guid>
            <pubDate>Tue, 08 Oct 2024 21:52:43 GMT</pubDate>
            <media:title>How AI is Transforming the Consulting In 2024</media:title>
            <itunes:summary></itunes:summary>
            <itunes:subtitle></itunes:subtitle>
            <itunes:author>Whitehat SEO</itunes:author>
            <itunes:duration>04:00</itunes:duration>
            <media:description type="html">&lt;p&gt;&lt;/p&gt;&lt;p&gt;&lt;a href="http://video.whitehat-seo.co.uk/how-ai-is-transforming-the"&gt;&lt;img src="http://video.whitehat-seo.co.uk/64968561/105198507/4d00211196af69394499ea0ea97e54e3/standard/download-10-thumbnail.jpg" width="75" height=""/&gt;&lt;/a&gt;&lt;/p&gt;</media:description>
            <media:content url="https://video.whitehat-seo.co.uk/v.ihtml/player.html?token=4d00211196af69394499ea0ea97e54e3&amp;source=podcast&amp;photo%5fid=105198507" width="625" height="352" type="text/html" medium="video" duration="240" isDefault="true" expression="full"/>
            <media:thumbnail url="http://video.whitehat-seo.co.uk/64968561/105198507/4d00211196af69394499ea0ea97e54e3/standard/download-10-thumbnail.jpg" width="75" height=""/>
            <itunes:image href="http://video.whitehat-seo.co.uk/64968561/105198507/4d00211196af69394499ea0ea97e54e3/standard/download-10-thumbnail.jpg/thumbnail.jpg"/>
        </item>
        <item>
            <enclosure url="http://video.whitehat-seo.co.uk/64968558/104164756/94ce529b42486aa4b4639dab62a4ff44/video_medium/ai-policy-and-regulation-challenges-video.mp4?source=podcast" type="video/mp4" length="17830081"/>
            <title>AI Policy And Regulation: Challenges and Opportunities</title>
            <link>http://video.whitehat-seo.co.uk/ai-policy-and-regulation-challenges</link>
            <description>&lt;p&gt;&lt;a href="https://blog.whitehat-seo.co.uk/ai-policy" title="Link: https://blog.whitehat-seo.co.uk/ai-policy"&gt;https://blog.whitehat-seo.co.uk/ai-policy&lt;/a&gt;&lt;p&gt;&lt;/p&gt;
&lt;p&gt;Explore the fundamental principles, players, and challenges shaping AI policy as governments and organizations work to govern artificial intelligence responsibly.&lt;/p&gt;&lt;/p&gt;&lt;p&gt;&lt;a href="http://video.whitehat-seo.co.uk/ai-policy-and-regulation-challenges"&gt;&lt;img src="http://video.whitehat-seo.co.uk/64968558/104164756/94ce529b42486aa4b4639dab62a4ff44/standard/download-11-thumbnail.jpg" width="75" height=""/&gt;&lt;/a&gt;&lt;/p&gt;</description>
            <guid>http://video.whitehat-seo.co.uk/photo/104164756</guid>
            <pubDate>Wed, 04 Sep 2024 14:18:58 GMT</pubDate>
            <media:title>AI Policy And Regulation: Challenges and Opportunities</media:title>
            <itunes:summary>https://blog.whitehat-seo.co.uk/ai-policy
Explore the fundamental principles, players, and challenges shaping AI policy as governments and organizations work to govern artificial intelligence responsibly.</itunes:summary>
            <itunes:subtitle>https://blog.whitehat-seo.co.uk/ai-policy
Explore the fundamental principles, players, and challenges shaping AI policy as governments and organizations work to govern artificial intelligence responsibly.</itunes:subtitle>
            <itunes:author>Whitehat SEO</itunes:author>
            <itunes:duration>02:38</itunes:duration>
            <media:description type="html">&lt;p&gt;&lt;a href="https://blog.whitehat-seo.co.uk/ai-policy" title="Link: https://blog.whitehat-seo.co.uk/ai-policy"&gt;https://blog.whitehat-seo.co.uk/ai-policy&lt;/a&gt;&lt;p&gt;&lt;/p&gt;
&lt;p&gt;Explore the fundamental principles, players, and challenges shaping AI policy as governments and organizations work to govern artificial intelligence responsibly.&lt;/p&gt;&lt;/p&gt;&lt;p&gt;&lt;a href="http://video.whitehat-seo.co.uk/ai-policy-and-regulation-challenges"&gt;&lt;img src="http://video.whitehat-seo.co.uk/64968558/104164756/94ce529b42486aa4b4639dab62a4ff44/standard/download-11-thumbnail.jpg" width="75" height=""/&gt;&lt;/a&gt;&lt;/p&gt;</media:description>
            <media:content url="https://video.whitehat-seo.co.uk/v.ihtml/player.html?token=94ce529b42486aa4b4639dab62a4ff44&amp;source=podcast&amp;photo%5fid=104164756" width="625" height="352" type="text/html" medium="video" duration="158" isDefault="true" expression="full"/>
            <media:thumbnail url="http://video.whitehat-seo.co.uk/64968558/104164756/94ce529b42486aa4b4639dab62a4ff44/standard/download-11-thumbnail.jpg" width="75" height=""/>
            <itunes:image href="http://video.whitehat-seo.co.uk/64968558/104164756/94ce529b42486aa4b4639dab62a4ff44/standard/download-11-thumbnail.jpg/thumbnail.jpg"/>
            <category>ai</category>
            <category>ai consultancy</category>
            <category>AI Policy</category>
            <category>AI Regulation</category>
        </item>
        <item>
            <enclosure url="http://video.whitehat-seo.co.uk/64968566/104032013/0d421f69de9fa9023ce12d92b6e7ca94/video_medium/unlocking-the-future-ai-excellence-video.mp4?source=podcast" type="video/mp4" length="6398541"/>
            <title>Unlocking the Future AI Excellence Program</title>
            <link>http://video.whitehat-seo.co.uk/unlocking-the-future-ai-excellence</link>
            <description>&lt;p&gt;&lt;a href="https://consultancy.whitehat-seo.co.uk/ai-consultancy-and-implementation"&gt;&lt;a href="https://consultancy.whitehat-seo.co.uk/ai-consultancy-and-implementation"&gt;https://consultancy.whitehat-seo.co.uk/ai-consultancy-and-implementation&lt;/a&gt;&lt;/a&gt;&lt;/p&gt;
&lt;p&gt;Transform your business with Whitehat's AI Excellence Program. Unlock efficiency, drive innovation, and stay competitive in the AI-powered future. Learn about our AI education and implementation services.&lt;/p&gt;&lt;p&gt;&lt;a href="http://video.whitehat-seo.co.uk/unlocking-the-future-ai-excellence"&gt;&lt;img src="http://video.whitehat-seo.co.uk/64968566/104032013/0d421f69de9fa9023ce12d92b6e7ca94/standard/download-10-thumbnail.jpg" width="75" height=""/&gt;&lt;/a&gt;&lt;/p&gt;</description>
            <guid>http://video.whitehat-seo.co.uk/photo/104032013</guid>
            <pubDate>Thu, 29 Aug 2024 11:19:26 GMT</pubDate>
            <media:title>Unlocking the Future AI Excellence Program</media:title>
            <itunes:summary>https://consultancy.whitehat-seo.co.uk/ai-consultancy-and-implementation
Transform your business with Whitehat's AI Excellence Program. Unlock efficiency, drive innovation, and stay competitive in the AI-powered future. Learn about our AI education and implementation services.</itunes:summary>
            <itunes:subtitle>https://consultancy.whitehat-seo.co.uk/ai-consultancy-and-implementation
Transform your business with Whitehat's AI Excellence Program. Unlock efficiency, drive innovation, and stay competitive in the AI-powered future. Learn about our AI...</itunes:subtitle>
            <itunes:author>Whitehat SEO</itunes:author>
            <itunes:duration>01:10</itunes:duration>
            <media:description type="html">&lt;p&gt;&lt;a href="https://consultancy.whitehat-seo.co.uk/ai-consultancy-and-implementation"&gt;&lt;a href="https://consultancy.whitehat-seo.co.uk/ai-consultancy-and-implementation"&gt;https://consultancy.whitehat-seo.co.uk/ai-consultancy-and-implementation&lt;/a&gt;&lt;/a&gt;&lt;/p&gt;
&lt;p&gt;Transform your business with Whitehat's AI Excellence Program. Unlock efficiency, drive innovation, and stay competitive in the AI-powered future. Learn about our AI education and implementation services.&lt;/p&gt;&lt;p&gt;&lt;a href="http://video.whitehat-seo.co.uk/unlocking-the-future-ai-excellence"&gt;&lt;img src="http://video.whitehat-seo.co.uk/64968566/104032013/0d421f69de9fa9023ce12d92b6e7ca94/standard/download-10-thumbnail.jpg" width="75" height=""/&gt;&lt;/a&gt;&lt;/p&gt;</media:description>
            <media:content url="https://video.whitehat-seo.co.uk/v.ihtml/player.html?token=0d421f69de9fa9023ce12d92b6e7ca94&amp;source=podcast&amp;photo%5fid=104032013" width="625" height="352" type="text/html" medium="video" duration="70" isDefault="true" expression="full"/>
            <media:thumbnail url="http://video.whitehat-seo.co.uk/64968566/104032013/0d421f69de9fa9023ce12d92b6e7ca94/standard/download-10-thumbnail.jpg" width="75" height=""/>
            <itunes:image href="http://video.whitehat-seo.co.uk/64968566/104032013/0d421f69de9fa9023ce12d92b6e7ca94/standard/download-10-thumbnail.jpg/thumbnail.jpg"/>
        </item>
        <item>
            <enclosure url="http://video.whitehat-seo.co.uk/64968580/103949100/4914d0ce1639c80ae44e7753db0d0b15/video_medium/how-ai-consulting-can-transform-video.mp4?source=podcast" type="video/mp4" length="10423723"/>
            <title>How AI Consulting Can Transform Your SME</title>
            <link>http://video.whitehat-seo.co.uk/how-ai-consulting-can-transform</link>
            <description>&lt;p&gt;&lt;a href="https://blog.whitehat-seo.co.uk/ai-consulting-company-for-sme"&gt;https://blog.whitehat-seo.co.uk/ai-consulting-company-for-sme&lt;/a&gt;&lt;/p&gt;
&lt;p&gt;Learn how to select the ideal AI consultancy by evaluating expertise, communication, references, and transparency to ensure a successful partnership.&lt;/p&gt;&lt;p&gt;&lt;a href="http://video.whitehat-seo.co.uk/how-ai-consulting-can-transform"&gt;&lt;img src="http://video.whitehat-seo.co.uk/64968580/103949100/4914d0ce1639c80ae44e7753db0d0b15/standard/download-9-thumbnail.jpg" width="75" height=""/&gt;&lt;/a&gt;&lt;/p&gt;</description>
            <guid>http://video.whitehat-seo.co.uk/photo/103949100</guid>
            <pubDate>Sun, 25 Aug 2024 23:24:54 GMT</pubDate>
            <media:title>How AI Consulting Can Transform Your SME</media:title>
            <itunes:summary>https://blog.whitehat-seo.co.uk/ai-consulting-company-for-sme
Learn how to select the ideal AI consultancy by evaluating expertise, communication, references, and transparency to ensure a successful partnership.</itunes:summary>
            <itunes:subtitle>https://blog.whitehat-seo.co.uk/ai-consulting-company-for-sme
Learn how to select the ideal AI consultancy by evaluating expertise, communication, references, and transparency to ensure a successful partnership.</itunes:subtitle>
            <itunes:author>Whitehat SEO</itunes:author>
            <itunes:duration>01:07</itunes:duration>
            <media:description type="html">&lt;p&gt;&lt;a href="https://blog.whitehat-seo.co.uk/ai-consulting-company-for-sme"&gt;https://blog.whitehat-seo.co.uk/ai-consulting-company-for-sme&lt;/a&gt;&lt;/p&gt;
&lt;p&gt;Learn how to select the ideal AI consultancy by evaluating expertise, communication, references, and transparency to ensure a successful partnership.&lt;/p&gt;&lt;p&gt;&lt;a href="http://video.whitehat-seo.co.uk/how-ai-consulting-can-transform"&gt;&lt;img src="http://video.whitehat-seo.co.uk/64968580/103949100/4914d0ce1639c80ae44e7753db0d0b15/standard/download-9-thumbnail.jpg" width="75" height=""/&gt;&lt;/a&gt;&lt;/p&gt;</media:description>
            <media:content url="https://video.whitehat-seo.co.uk/v.ihtml/player.html?token=4914d0ce1639c80ae44e7753db0d0b15&amp;source=podcast&amp;photo%5fid=103949100" width="625" height="352" type="text/html" medium="video" duration="67" isDefault="true" expression="full"/>
            <media:thumbnail url="http://video.whitehat-seo.co.uk/64968580/103949100/4914d0ce1639c80ae44e7753db0d0b15/standard/download-9-thumbnail.jpg" width="75" height=""/>
            <itunes:image href="http://video.whitehat-seo.co.uk/64968580/103949100/4914d0ce1639c80ae44e7753db0d0b15/standard/download-9-thumbnail.jpg/thumbnail.jpg"/>
            <category>ai</category>
            <category>ai consultancy</category>
            <category>ai consulting</category>
        </item>
        <item>
            <enclosure url="http://video.whitehat-seo.co.uk/64968569/103943940/441fe391c50bceaf15d7d4b782415ad3/video_medium/ai-consultancy-transforming-video.mp4?source=podcast" type="video/mp4" length="21449175"/>
            <title>AI Consultancy Transforming Businesses</title>
            <link>http://video.whitehat-seo.co.uk/ai-consultancy-transforming</link>
            <description>&lt;p&gt;&lt;a href="https://blog.whitehat-seo.co.uk/ai-consultancy-ai-consulting"&gt;https://blog.whitehat-seo.co.uk/ai-consultancy-ai-consulting&lt;/a&gt;&lt;br /&gt;
Explore the critical types of AI consultancy services—strategy, Implementation, and Support and maintenance—designed to align AI solutions with business goals, seamlessly integrate them into operations, and ensure long-term success.&lt;/p&gt;&lt;p&gt;&lt;a href="http://video.whitehat-seo.co.uk/ai-consultancy-transforming"&gt;&lt;img src="http://video.whitehat-seo.co.uk/64968569/103943940/441fe391c50bceaf15d7d4b782415ad3/standard/download-11-thumbnail.jpg" width="75" height=""/&gt;&lt;/a&gt;&lt;/p&gt;</description>
            <guid>http://video.whitehat-seo.co.uk/photo/103943940</guid>
            <pubDate>Sun, 25 Aug 2024 11:30:04 GMT</pubDate>
            <media:title>AI Consultancy Transforming Businesses</media:title>
            <itunes:summary>https://blog.whitehat-seo.co.uk/ai-consultancy-ai-consulting
Explore the critical types of AI consultancy services—strategy, Implementation, and Support and maintenance—designed to align AI solutions with business goals, seamlessly integrate them into operations, and ensure long-term success.</itunes:summary>
            <itunes:subtitle>https://blog.whitehat-seo.co.uk/ai-consultancy-ai-consulting
Explore the critical types of AI consultancy services—strategy, Implementation, and Support and maintenance—designed to align AI solutions with business goals, seamlessly integrate them...</itunes:subtitle>
            <itunes:author>Whitehat SEO</itunes:author>
            <itunes:duration>02:34</itunes:duration>
            <media:description type="html">&lt;p&gt;&lt;a href="https://blog.whitehat-seo.co.uk/ai-consultancy-ai-consulting"&gt;https://blog.whitehat-seo.co.uk/ai-consultancy-ai-consulting&lt;/a&gt;&lt;br /&gt;
Explore the critical types of AI consultancy services—strategy, Implementation, and Support and maintenance—designed to align AI solutions with business goals, seamlessly integrate them into operations, and ensure long-term success.&lt;/p&gt;&lt;p&gt;&lt;a href="http://video.whitehat-seo.co.uk/ai-consultancy-transforming"&gt;&lt;img src="http://video.whitehat-seo.co.uk/64968569/103943940/441fe391c50bceaf15d7d4b782415ad3/standard/download-11-thumbnail.jpg" width="75" height=""/&gt;&lt;/a&gt;&lt;/p&gt;</media:description>
            <media:content url="https://video.whitehat-seo.co.uk/v.ihtml/player.html?token=441fe391c50bceaf15d7d4b782415ad3&amp;source=podcast&amp;photo%5fid=103943940" width="625" height="352" type="text/html" medium="video" duration="154" isDefault="true" expression="full"/>
            <media:thumbnail url="http://video.whitehat-seo.co.uk/64968569/103943940/441fe391c50bceaf15d7d4b782415ad3/standard/download-11-thumbnail.jpg" width="75" height=""/>
            <itunes:image href="http://video.whitehat-seo.co.uk/64968569/103943940/441fe391c50bceaf15d7d4b782415ad3/standard/download-11-thumbnail.jpg/thumbnail.jpg"/>
            <category>AI</category>
            <category>AI Consultancy</category>
            <category>AI Consulting</category>
        </item>
        <item>
            <enclosure url="http://video.whitehat-seo.co.uk/64968571/103009270/94b071758ab7eeeeeace455f9c3c1ac6/video_medium/the-ai-uprising-how-smbs-will-lead-1-video.mp4?source=podcast" type="video/mp4" length="152215276"/>
            <title>The AI Uprising: How SMBs Will Lead the Charge Against Large Enterprises</title>
            <link>http://video.whitehat-seo.co.uk/the-ai-uprising-how-smbs-will-lead-1</link>
            <description>&lt;p&gt;&lt;p&gt;&lt;strong&gt;The AI Uprising: How SMBs Will Lead the Charge Against Large Enterprises&lt;/strong&gt;&lt;/p&gt;
&lt;p&gt;Ref blog:&amp;nbsp;&lt;a href="https://www.marketingmary.ai/blog/better-faster-cheaper-ai-marketing"&gt;https://www.marketingmary.ai/blog/better-faster-cheaper-ai-marketing&lt;/a&gt;&lt;/p&gt;&lt;p&gt;Artificial intelligence (AI) is rapidly transforming the business world, creating immense opportunities for those who can adapt quickly. While large enterprises struggle with complex AI integrations, small and medium-sized businesses (SMBs) are uniquely positioned to leverage AI for innovation and competitive advantage. This webinar will show you how SMBs can harness the power of AI to outpace larger competitors and drive significant change in their industries.&lt;/p&gt;
&lt;p&gt;&amp;nbsp;&lt;/p&gt;
&lt;p&gt;&lt;em&gt;What You Will Learn in This Webinar:&lt;/em&gt;&lt;/p&gt;
&lt;ul&gt;&lt;li&gt;&lt;strong&gt;The AI Revolution and Its Impact on Business&lt;/strong&gt; - Discover how AI is transforming the business landscape and the $4.6 trillion opportunity it presents.&lt;/li&gt;&lt;/ul&gt;&lt;p&gt;&amp;nbsp;&lt;/p&gt;
&lt;ul&gt;&lt;li&gt;&lt;strong&gt;How AI Empowers SMBs&lt;/strong&gt; - Learn how AI can automate tasks, streamline operations, and enable data-driven decisions.&lt;/li&gt;&lt;/ul&gt;&lt;p&gt;&amp;nbsp;&lt;/p&gt;
&lt;ul&gt;&lt;li&gt;&lt;strong&gt;Challenges for Large Enterprises&lt;/strong&gt; - Understand the barriers large companies face with AI adoption, including cost, complexity, and resistance to change.&lt;/li&gt;&lt;/ul&gt;&lt;p&gt;&amp;nbsp;&lt;/p&gt;
&lt;ul&gt;&lt;li&gt;&lt;strong&gt;The Business Power Shift&lt;/strong&gt; - See how AI gives SMBs the agility to disrupt traditional industries and capture market share.&lt;/li&gt;&lt;/ul&gt;&lt;p&gt;&amp;nbsp;&lt;/p&gt;
&lt;ul&gt;&lt;li&gt;&lt;strong&gt;Preparing for an AI-Driven Future &lt;/strong&gt;- Explore the steps SMBs need to take to embrace AI and stay competitive in the future.&lt;/li&gt;&lt;/ul&gt;&lt;p&gt;&amp;nbsp;&lt;/p&gt;
&lt;p&gt;&lt;strong&gt;Don't Miss Out on the AI Advantage!&lt;/strong&gt;&lt;/p&gt;
&lt;p&gt;Join us for this insightful webinar and learn how your business can lead the AI uprising. Whether you're looking to improve efficiency, make smarter decisions, or seize new opportunities, this webinar will provide the insights you need.&lt;/p&gt;
&lt;p&gt;&amp;nbsp;&lt;/p&gt;
&lt;p&gt;&lt;em&gt;Register now and be part of the AI revolution!&lt;/em&gt;&lt;/p&gt;
&lt;p&gt;By signing up, you'll get access to our new AI consulting services and valuable resources to help your business thrive. Don’t miss this chance to stay ahead of the competition. Sign up today and start your AI journey!&lt;/p&gt;&lt;/p&gt;&lt;p&gt;&lt;a href="http://video.whitehat-seo.co.uk/the-ai-uprising-how-smbs-will-lead-1"&gt;&lt;img src="http://video.whitehat-seo.co.uk/64968571/103009270/94b071758ab7eeeeeace455f9c3c1ac6/standard/download-7-thumbnail.jpg" width="75" height=""/&gt;&lt;/a&gt;&lt;/p&gt;</description>
            <guid>http://video.whitehat-seo.co.uk/photo/103009270</guid>
            <pubDate>Wed, 17 Jul 2024 13:22:29 GMT</pubDate>
            <media:title>The AI Uprising: How SMBs Will Lead the Charge Against Large Enterprises</media:title>
            <itunes:summary>The AI Uprising: How SMBs Will Lead the Charge Against Large Enterprises
Ref blog:https://www.marketingmary.ai/blog/better-faster-cheaper-ai-marketingArtificial intelligence (AI) is rapidly transforming the business world, creating immense opportunities for those who can adapt quickly. While large enterprises struggle with complex AI integrations, small and medium-sized businesses (SMBs) are uniquely positioned to leverage AI for innovation and competitive advantage. This webinar will show you how SMBs can harness the power of AI to outpace larger competitors and drive significant change in their industries.

What You Will Learn in This Webinar:
The AI Revolution and Its Impact on Business - Discover how AI is transforming the business landscape and the $4.6 trillion opportunity it presents.
How AI Empowers SMBs - Learn how AI can automate tasks, streamline operations, and enable data-driven decisions.
Challenges for Large Enterprises - Understand the barriers large companies face with AI adoption, including cost, complexity, and resistance to change.
The Business Power Shift - See how AI gives SMBs the agility to disrupt traditional industries and capture market share.
Preparing for an AI-Driven Future - Explore the steps SMBs need to take to embrace AI and stay competitive in the future.
Don't Miss Out on the AI Advantage!
Join us for this insightful webinar and learn how your business can lead the AI uprising. Whether you're looking to improve efficiency, make smarter decisions, or seize new opportunities, this webinar will provide the insights you need.

Register now and be part of the AI revolution!
By signing up, you'll get access to our new AI consulting services and valuable resources to help your business thrive. Don’t miss this chance to stay ahead of the competition. Sign up today and start your AI journey!</itunes:summary>
            <itunes:subtitle>The AI Uprising: How SMBs Will Lead the Charge Against Large Enterprises
Ref blog:https://www.marketingmary.ai/blog/better-faster-cheaper-ai-marketingArtificial intelligence (AI) is rapidly transforming the business world, creating immense...</itunes:subtitle>
            <itunes:author>Whitehat SEO</itunes:author>
            <itunes:duration>55:21</itunes:duration>
            <media:description type="html">&lt;p&gt;&lt;p&gt;&lt;strong&gt;The AI Uprising: How SMBs Will Lead the Charge Against Large Enterprises&lt;/strong&gt;&lt;/p&gt;
&lt;p&gt;Ref blog:&amp;nbsp;&lt;a href="https://www.marketingmary.ai/blog/better-faster-cheaper-ai-marketing"&gt;https://www.marketingmary.ai/blog/better-faster-cheaper-ai-marketing&lt;/a&gt;&lt;/p&gt;&lt;p&gt;Artificial intelligence (AI) is rapidly transforming the business world, creating immense opportunities for those who can adapt quickly. While large enterprises struggle with complex AI integrations, small and medium-sized businesses (SMBs) are uniquely positioned to leverage AI for innovation and competitive advantage. This webinar will show you how SMBs can harness the power of AI to outpace larger competitors and drive significant change in their industries.&lt;/p&gt;
&lt;p&gt;&amp;nbsp;&lt;/p&gt;
&lt;p&gt;&lt;em&gt;What You Will Learn in This Webinar:&lt;/em&gt;&lt;/p&gt;
&lt;ul&gt;&lt;li&gt;&lt;strong&gt;The AI Revolution and Its Impact on Business&lt;/strong&gt; - Discover how AI is transforming the business landscape and the $4.6 trillion opportunity it presents.&lt;/li&gt;&lt;/ul&gt;&lt;p&gt;&amp;nbsp;&lt;/p&gt;
&lt;ul&gt;&lt;li&gt;&lt;strong&gt;How AI Empowers SMBs&lt;/strong&gt; - Learn how AI can automate tasks, streamline operations, and enable data-driven decisions.&lt;/li&gt;&lt;/ul&gt;&lt;p&gt;&amp;nbsp;&lt;/p&gt;
&lt;ul&gt;&lt;li&gt;&lt;strong&gt;Challenges for Large Enterprises&lt;/strong&gt; - Understand the barriers large companies face with AI adoption, including cost, complexity, and resistance to change.&lt;/li&gt;&lt;/ul&gt;&lt;p&gt;&amp;nbsp;&lt;/p&gt;
&lt;ul&gt;&lt;li&gt;&lt;strong&gt;The Business Power Shift&lt;/strong&gt; - See how AI gives SMBs the agility to disrupt traditional industries and capture market share.&lt;/li&gt;&lt;/ul&gt;&lt;p&gt;&amp;nbsp;&lt;/p&gt;
&lt;ul&gt;&lt;li&gt;&lt;strong&gt;Preparing for an AI-Driven Future &lt;/strong&gt;- Explore the steps SMBs need to take to embrace AI and stay competitive in the future.&lt;/li&gt;&lt;/ul&gt;&lt;p&gt;&amp;nbsp;&lt;/p&gt;
&lt;p&gt;&lt;strong&gt;Don't Miss Out on the AI Advantage!&lt;/strong&gt;&lt;/p&gt;
&lt;p&gt;Join us for this insightful webinar and learn how your business can lead the AI uprising. Whether you're looking to improve efficiency, make smarter decisions, or seize new opportunities, this webinar will provide the insights you need.&lt;/p&gt;
&lt;p&gt;&amp;nbsp;&lt;/p&gt;
&lt;p&gt;&lt;em&gt;Register now and be part of the AI revolution!&lt;/em&gt;&lt;/p&gt;
&lt;p&gt;By signing up, you'll get access to our new AI consulting services and valuable resources to help your business thrive. Don’t miss this chance to stay ahead of the competition. Sign up today and start your AI journey!&lt;/p&gt;&lt;/p&gt;&lt;p&gt;&lt;a href="http://video.whitehat-seo.co.uk/the-ai-uprising-how-smbs-will-lead-1"&gt;&lt;img src="http://video.whitehat-seo.co.uk/64968571/103009270/94b071758ab7eeeeeace455f9c3c1ac6/standard/download-7-thumbnail.jpg" width="75" height=""/&gt;&lt;/a&gt;&lt;/p&gt;</media:description>
            <media:content url="https://video.whitehat-seo.co.uk/v.ihtml/player.html?token=94b071758ab7eeeeeace455f9c3c1ac6&amp;source=podcast&amp;photo%5fid=103009270" width="625" height="352" type="text/html" medium="video" duration="3321" isDefault="true" expression="full"/>
            <media:thumbnail url="http://video.whitehat-seo.co.uk/64968571/103009270/94b071758ab7eeeeeace455f9c3c1ac6/standard/download-7-thumbnail.jpg" width="75" height=""/>
            <itunes:image href="http://video.whitehat-seo.co.uk/64968571/103009270/94b071758ab7eeeeeace455f9c3c1ac6/standard/download-7-thumbnail.jpg/thumbnail.jpg"/>
            <category>AI</category>
            <category>HubSpot</category>
            <category>Marketing</category>
        </item>
        <item>
            <enclosure url="http://video.whitehat-seo.co.uk/64968561/102831405/4d2d09daf11239abd0d06a9dbb424281/video_medium/better-faster-cheaper-marketing-video.mp4?source=podcast" type="video/mp4" length="29418147"/>
            <title>Better Faster Cheaper Marketing With AI</title>
            <link>http://video.whitehat-seo.co.uk/better-faster-cheaper-marketing</link>
            <description>&lt;p&gt;&lt;a href="https://www.marketingmary.ai/blog/better-faster-cheaper-ai-marketing"&gt;https://www.marketingmary.ai/blog/better-faster-cheaper-ai-marketing&lt;/a&gt;&lt;/p&gt;
&lt;p&gt;Discover how AI-powered marketing tools are revolutionizing small business marketing. Learn how SMBs can compete with big agencies using 'Better, Faster, Cheaper' AI solutions for content creation, SEO, social media, and more.&lt;/p&gt;&lt;p&gt;&lt;a href="http://video.whitehat-seo.co.uk/better-faster-cheaper-marketing"&gt;&lt;img src="http://video.whitehat-seo.co.uk/64968561/102831405/4d2d09daf11239abd0d06a9dbb424281/standard/download-10-thumbnail.jpg" width="75" height=""/&gt;&lt;/a&gt;&lt;/p&gt;</description>
            <guid>http://video.whitehat-seo.co.uk/photo/102831405</guid>
            <pubDate>Tue, 09 Jul 2024 19:18:47 GMT</pubDate>
            <media:title>Better Faster Cheaper Marketing With AI</media:title>
            <itunes:summary>https://www.marketingmary.ai/blog/better-faster-cheaper-ai-marketing
Discover how AI-powered marketing tools are revolutionizing small business marketing. Learn how SMBs can compete with big agencies using 'Better, Faster, Cheaper' AI solutions for content creation, SEO, social media, and more.</itunes:summary>
            <itunes:subtitle>https://www.marketingmary.ai/blog/better-faster-cheaper-ai-marketing
Discover how AI-powered marketing tools are revolutionizing small business marketing. Learn how SMBs can compete with big agencies using 'Better, Faster, Cheaper' AI solutions...</itunes:subtitle>
            <itunes:author>Whitehat SEO</itunes:author>
            <itunes:duration>03:51</itunes:duration>
            <media:description type="html">&lt;p&gt;&lt;a href="https://www.marketingmary.ai/blog/better-faster-cheaper-ai-marketing"&gt;https://www.marketingmary.ai/blog/better-faster-cheaper-ai-marketing&lt;/a&gt;&lt;/p&gt;
&lt;p&gt;Discover how AI-powered marketing tools are revolutionizing small business marketing. Learn how SMBs can compete with big agencies using 'Better, Faster, Cheaper' AI solutions for content creation, SEO, social media, and more.&lt;/p&gt;&lt;p&gt;&lt;a href="http://video.whitehat-seo.co.uk/better-faster-cheaper-marketing"&gt;&lt;img src="http://video.whitehat-seo.co.uk/64968561/102831405/4d2d09daf11239abd0d06a9dbb424281/standard/download-10-thumbnail.jpg" width="75" height=""/&gt;&lt;/a&gt;&lt;/p&gt;</media:description>
            <media:content url="https://video.whitehat-seo.co.uk/v.ihtml/player.html?token=4d2d09daf11239abd0d06a9dbb424281&amp;source=podcast&amp;photo%5fid=102831405" width="625" height="352" type="text/html" medium="video" duration="231" isDefault="true" expression="full"/>
            <media:thumbnail url="http://video.whitehat-seo.co.uk/64968561/102831405/4d2d09daf11239abd0d06a9dbb424281/standard/download-10-thumbnail.jpg" width="75" height=""/>
            <itunes:image href="http://video.whitehat-seo.co.uk/64968561/102831405/4d2d09daf11239abd0d06a9dbb424281/standard/download-10-thumbnail.jpg/thumbnail.jpg"/>
            <category>ai</category>
            <category>marketing agency</category>
            <category>small business help</category>
        </item>
        <item>
            <enclosure url="http://video.whitehat-seo.co.uk/64968558/101536876/85b3b018da6787fc421d126fe29d519d/video_medium/the-ai-uprising-smbs-vs-big-video.mp4?source=podcast" type="video/mp4" length="24265172"/>
            <title>The AI Uprising SMBs vs. Big Business</title>
            <link>http://video.whitehat-seo.co.uk/the-ai-uprising-smbs-vs-big</link>
            <description>&lt;p&gt;&lt;a href="https://blog.whitehat-seo.co.uk/the-ai-uprising-smbs-vs-enterprises"&gt;https://blog.whitehat-seo.co.uk/the-ai-uprising-smbs-vs-enterprises&lt;/a&gt;&lt;/p&gt;
&lt;p&gt;Discover how AI revolutionises the business landscape, enabling SMBs to disrupt large enterprises and unlock unprecedented growth opportunities. Learn how to harness the power of AI and thrive in the new era of Service-as-Software.&lt;/p&gt;&lt;p&gt;&lt;a href="http://video.whitehat-seo.co.uk/the-ai-uprising-smbs-vs-big"&gt;&lt;img src="http://video.whitehat-seo.co.uk/64968558/101536876/85b3b018da6787fc421d126fe29d519d/standard/download-10-thumbnail.jpg" width="75" height=""/&gt;&lt;/a&gt;&lt;/p&gt;</description>
            <guid>http://video.whitehat-seo.co.uk/photo/101536876</guid>
            <pubDate>Sun, 02 Jun 2024 17:28:00 GMT</pubDate>
            <media:title>The AI Uprising SMBs vs. Big Business</media:title>
            <itunes:summary>https://blog.whitehat-seo.co.uk/the-ai-uprising-smbs-vs-enterprises
Discover how AI revolutionises the business landscape, enabling SMBs to disrupt large enterprises and unlock unprecedented growth opportunities. Learn how to harness the power of AI and thrive in the new era of Service-as-Software.</itunes:summary>
            <itunes:subtitle>https://blog.whitehat-seo.co.uk/the-ai-uprising-smbs-vs-enterprises
Discover how AI revolutionises the business landscape, enabling SMBs to disrupt large enterprises and unlock unprecedented growth opportunities. Learn how to harness the power of...</itunes:subtitle>
            <itunes:author>Whitehat SEO</itunes:author>
            <itunes:duration>03:04</itunes:duration>
            <media:description type="html">&lt;p&gt;&lt;a href="https://blog.whitehat-seo.co.uk/the-ai-uprising-smbs-vs-enterprises"&gt;https://blog.whitehat-seo.co.uk/the-ai-uprising-smbs-vs-enterprises&lt;/a&gt;&lt;/p&gt;
&lt;p&gt;Discover how AI revolutionises the business landscape, enabling SMBs to disrupt large enterprises and unlock unprecedented growth opportunities. Learn how to harness the power of AI and thrive in the new era of Service-as-Software.&lt;/p&gt;&lt;p&gt;&lt;a href="http://video.whitehat-seo.co.uk/the-ai-uprising-smbs-vs-big"&gt;&lt;img src="http://video.whitehat-seo.co.uk/64968558/101536876/85b3b018da6787fc421d126fe29d519d/standard/download-10-thumbnail.jpg" width="75" height=""/&gt;&lt;/a&gt;&lt;/p&gt;</media:description>
            <media:content url="https://video.whitehat-seo.co.uk/v.ihtml/player.html?token=85b3b018da6787fc421d126fe29d519d&amp;source=podcast&amp;photo%5fid=101536876" width="625" height="352" type="text/html" medium="video" duration="184" isDefault="true" expression="full"/>
            <media:thumbnail url="http://video.whitehat-seo.co.uk/64968558/101536876/85b3b018da6787fc421d126fe29d519d/standard/download-10-thumbnail.jpg" width="75" height=""/>
            <itunes:image href="http://video.whitehat-seo.co.uk/64968558/101536876/85b3b018da6787fc421d126fe29d519d/standard/download-10-thumbnail.jpg/thumbnail.jpg"/>
            <category>ai</category>
            <category>marketing strategy</category>
        </item>
        <item>
            <enclosure url="http://video.whitehat-seo.co.uk/64968558/101474687/0554c881084e1d037f9fc6042b16e9b3/video_medium/london-hug-20240515-syncursyv-video.mp4?source=podcast" type="video/mp4" length="166582009"/>
            <title>London HUG 20240515 - Syncursyv Systems Integration</title>
            <link>http://video.whitehat-seo.co.uk/london-hug-20240515-syncursyv</link>
            <description>&lt;p&gt;Slides: https://info.whitehat-seo.co.uk/hug-20240515&lt;br /&gt;
Syncursyv&lt;br /&gt;
Making the Right System Integration Decision for the Best Business Outcome&lt;/p&gt;
&lt;p&gt;John Pearson &amp; Jon Littlechild Discussion&lt;/p&gt;&lt;p&gt;&lt;a href="http://video.whitehat-seo.co.uk/london-hug-20240515-syncursyv"&gt;&lt;img src="http://video.whitehat-seo.co.uk/64968558/101474687/0554c881084e1d037f9fc6042b16e9b3/standard/download-10-thumbnail.jpg" width="75" height=""/&gt;&lt;/a&gt;&lt;/p&gt;</description>
            <guid>http://video.whitehat-seo.co.uk/photo/101474687</guid>
            <pubDate>Thu, 30 May 2024 17:17:10 GMT</pubDate>
            <media:title>London HUG 20240515 - Syncursyv Systems Integration</media:title>
            <itunes:summary>Slides: https://info.whitehat-seo.co.uk/hug-20240515
Syncursyv
Making the Right System Integration Decision for the Best Business Outcome
John Pearson &amp; Jon Littlechild Discussion</itunes:summary>
            <itunes:subtitle>Slides: https://info.whitehat-seo.co.uk/hug-20240515
Syncursyv
Making the Right System Integration Decision for the Best Business Outcome
John Pearson &amp; Jon Littlechild Discussion</itunes:subtitle>
            <itunes:author>Whitehat SEO</itunes:author>
            <itunes:duration>40:11</itunes:duration>
            <media:description type="html">&lt;p&gt;Slides: https://info.whitehat-seo.co.uk/hug-20240515&lt;br /&gt;
Syncursyv&lt;br /&gt;
Making the Right System Integration Decision for the Best Business Outcome&lt;/p&gt;
&lt;p&gt;John Pearson &amp; Jon Littlechild Discussion&lt;/p&gt;&lt;p&gt;&lt;a href="http://video.whitehat-seo.co.uk/london-hug-20240515-syncursyv"&gt;&lt;img src="http://video.whitehat-seo.co.uk/64968558/101474687/0554c881084e1d037f9fc6042b16e9b3/standard/download-10-thumbnail.jpg" width="75" height=""/&gt;&lt;/a&gt;&lt;/p&gt;</media:description>
            <media:content url="https://video.whitehat-seo.co.uk/v.ihtml/player.html?token=0554c881084e1d037f9fc6042b16e9b3&amp;source=podcast&amp;photo%5fid=101474687" width="625" height="352" type="text/html" medium="video" duration="2411" isDefault="true" expression="full"/>
            <media:thumbnail url="http://video.whitehat-seo.co.uk/64968558/101474687/0554c881084e1d037f9fc6042b16e9b3/standard/download-10-thumbnail.jpg" width="75" height=""/>
            <itunes:image href="http://video.whitehat-seo.co.uk/64968558/101474687/0554c881084e1d037f9fc6042b16e9b3/standard/download-10-thumbnail.jpg/thumbnail.jpg"/>
            <category>hubspot user group</category>
            <category>integration</category>
        </item>
        <item>
            <enclosure url="http://video.whitehat-seo.co.uk/64968577/101474164/a445c16674da91dcaf4cbf0227b4279e/video_medium/hug-london-2024-0515-hubspot-video.mp4?source=podcast" type="video/mp4" length="146715938"/>
            <title>HUG London 2024 0515  - HubSpot Update: Content | Marketing | Service | AI</title>
            <link>http://video.whitehat-seo.co.uk/hug-london-2024-0515-hubspot</link>
            <description>&lt;p&gt;Early access: &lt;a href="https://info.whitehat-seo.co.uk/service-hub-ai-chatbot-early-access"&gt;https://info.whitehat-seo.co.uk/service-hub-ai-chatbot-early-access&lt;/a&gt;&lt;br /&gt;
Slides: https://info.whitehat-seo.co.uk/hug-20240515&lt;/p&gt;
&lt;p&gt;The latest releases from HubSpot are Content Hub, Marketing Hub, Service Hub, and AI advances.&lt;br /&gt;
Clwyd Probert, CEO WHitehat&lt;/p&gt;&lt;p&gt;&lt;a href="http://video.whitehat-seo.co.uk/hug-london-2024-0515-hubspot"&gt;&lt;img src="http://video.whitehat-seo.co.uk/64968577/101474164/a445c16674da91dcaf4cbf0227b4279e/standard/download-11-thumbnail.jpg" width="75" height=""/&gt;&lt;/a&gt;&lt;/p&gt;</description>
            <guid>http://video.whitehat-seo.co.uk/photo/101474164</guid>
            <pubDate>Thu, 30 May 2024 17:13:49 GMT</pubDate>
            <media:title>HUG London 2024 0515  - HubSpot Update: Content | Marketing | Service | AI</media:title>
            <itunes:summary>Early access: https://info.whitehat-seo.co.uk/service-hub-ai-chatbot-early-access
Slides: https://info.whitehat-seo.co.uk/hug-20240515
The latest releases from HubSpot are Content Hub, Marketing Hub, Service Hub, and AI advances.
Clwyd Probert, CEO WHitehat</itunes:summary>
            <itunes:subtitle>Early access: https://info.whitehat-seo.co.uk/service-hub-ai-chatbot-early-access
Slides: https://info.whitehat-seo.co.uk/hug-20240515
The latest releases from HubSpot are Content Hub, Marketing Hub, Service Hub, and AI advances.
Clwyd Probert,...</itunes:subtitle>
            <itunes:author>Whitehat SEO</itunes:author>
            <itunes:duration>41:03</itunes:duration>
            <media:description type="html">&lt;p&gt;Early access: &lt;a href="https://info.whitehat-seo.co.uk/service-hub-ai-chatbot-early-access"&gt;https://info.whitehat-seo.co.uk/service-hub-ai-chatbot-early-access&lt;/a&gt;&lt;br /&gt;
Slides: https://info.whitehat-seo.co.uk/hug-20240515&lt;/p&gt;
&lt;p&gt;The latest releases from HubSpot are Content Hub, Marketing Hub, Service Hub, and AI advances.&lt;br /&gt;
Clwyd Probert, CEO WHitehat&lt;/p&gt;&lt;p&gt;&lt;a href="http://video.whitehat-seo.co.uk/hug-london-2024-0515-hubspot"&gt;&lt;img src="http://video.whitehat-seo.co.uk/64968577/101474164/a445c16674da91dcaf4cbf0227b4279e/standard/download-11-thumbnail.jpg" width="75" height=""/&gt;&lt;/a&gt;&lt;/p&gt;</media:description>
            <media:content url="https://video.whitehat-seo.co.uk/v.ihtml/player.html?token=a445c16674da91dcaf4cbf0227b4279e&amp;source=podcast&amp;photo%5fid=101474164" width="625" height="352" type="text/html" medium="video" duration="2463" isDefault="true" expression="full"/>
            <media:thumbnail url="http://video.whitehat-seo.co.uk/64968577/101474164/a445c16674da91dcaf4cbf0227b4279e/standard/download-11-thumbnail.jpg" width="75" height=""/>
            <itunes:image href="http://video.whitehat-seo.co.uk/64968577/101474164/a445c16674da91dcaf4cbf0227b4279e/standard/download-11-thumbnail.jpg/thumbnail.jpg"/>
            <category>ai</category>
            <category>hubspot</category>
            <category>hubspot user group</category>
            <category>marketing strategy</category>
            <category>service hub</category>
        </item>
        <item>
            <enclosure url="http://video.whitehat-seo.co.uk/64968571/101474162/c3e8c804800215109b7c8055ad21e627/video_medium/hug-london-20240515-transforming-video.mp4?source=podcast" type="video/mp4" length="163583728"/>
            <title>HUG London 20240515 - Transforming Text into Impactful Engagement</title>
            <link>http://video.whitehat-seo.co.uk/hug-london-20240515-transforming</link>
            <description>&lt;p&gt;Slides: https://info.whitehat-seo.co.uk/hug-20240515&lt;br /&gt;
Mitto&lt;br /&gt;
The SMS Journey: Transforming Text into Impactful Engagement&lt;/p&gt;
&lt;p&gt;Filippo Percario, Director of Global Partnerships at Mitto&lt;/p&gt;&lt;p&gt;&lt;a href="http://video.whitehat-seo.co.uk/hug-london-20240515-transforming"&gt;&lt;img src="http://video.whitehat-seo.co.uk/64968571/101474162/c3e8c804800215109b7c8055ad21e627/standard/download-11-thumbnail.jpg" width="75" height=""/&gt;&lt;/a&gt;&lt;/p&gt;</description>
            <guid>http://video.whitehat-seo.co.uk/photo/101474162</guid>
            <pubDate>Thu, 30 May 2024 17:07:11 GMT</pubDate>
            <media:title>HUG London 20240515 - Transforming Text into Impactful Engagement</media:title>
            <itunes:summary>Slides: https://info.whitehat-seo.co.uk/hug-20240515
Mitto
The SMS Journey: Transforming Text into Impactful Engagement
Filippo Percario, Director of Global Partnerships at Mitto</itunes:summary>
            <itunes:subtitle>Slides: https://info.whitehat-seo.co.uk/hug-20240515
Mitto
The SMS Journey: Transforming Text into Impactful Engagement
Filippo Percario, Director of Global Partnerships at Mitto</itunes:subtitle>
            <itunes:author>Whitehat SEO</itunes:author>
            <itunes:duration>51:15</itunes:duration>
            <media:description type="html">&lt;p&gt;Slides: https://info.whitehat-seo.co.uk/hug-20240515&lt;br /&gt;
Mitto&lt;br /&gt;
The SMS Journey: Transforming Text into Impactful Engagement&lt;/p&gt;
&lt;p&gt;Filippo Percario, Director of Global Partnerships at Mitto&lt;/p&gt;&lt;p&gt;&lt;a href="http://video.whitehat-seo.co.uk/hug-london-20240515-transforming"&gt;&lt;img src="http://video.whitehat-seo.co.uk/64968571/101474162/c3e8c804800215109b7c8055ad21e627/standard/download-11-thumbnail.jpg" width="75" height=""/&gt;&lt;/a&gt;&lt;/p&gt;</media:description>
            <media:content url="https://video.whitehat-seo.co.uk/v.ihtml/player.html?token=c3e8c804800215109b7c8055ad21e627&amp;source=podcast&amp;photo%5fid=101474162" width="625" height="352" type="text/html" medium="video" duration="3075" isDefault="true" expression="full"/>
            <media:thumbnail url="http://video.whitehat-seo.co.uk/64968571/101474162/c3e8c804800215109b7c8055ad21e627/standard/download-11-thumbnail.jpg" width="75" height=""/>
            <itunes:image href="http://video.whitehat-seo.co.uk/64968571/101474162/c3e8c804800215109b7c8055ad21e627/standard/download-11-thumbnail.jpg/thumbnail.jpg"/>
            <category>hubspot</category>
            <category>hubspot user group</category>
            <category>sms</category>
        </item>
        <item>
            <enclosure url="http://video.whitehat-seo.co.uk/64968560/100644999/c354bc7c9803d35307fc5a9343bf544c/video_medium/revolutionize-your-marketing-with-video.mp4?source=podcast" type="video/mp4" length="15794551"/>
            <title>Revolutionize Your Marketing with HubSpot Content Hub</title>
            <link>http://video.whitehat-seo.co.uk/revolutionize-your-marketing-with</link>
            <description>&lt;p&gt;&lt;a href="https://blog.whitehat-seo.co.uk/hubspot-content-hub"&gt;https://blog.whitehat-seo.co.uk/hubspot-content-hub&lt;/a&gt;&lt;br&gt;
Discover how HubSpot's new Content Hub revolutionizes digital marketing by streamlining content creation, management, and distribution. Elevate your content strategy with this all-in-one platform designed to enhance efficiency and drive growth. Explore the benefits today.&lt;/p&gt;&lt;p&gt;&lt;a href="http://video.whitehat-seo.co.uk/revolutionize-your-marketing-with"&gt;&lt;img src="http://video.whitehat-seo.co.uk/64968560/100644999/c354bc7c9803d35307fc5a9343bf544c/standard/download-11-thumbnail.jpg" width="75" height=""/&gt;&lt;/a&gt;&lt;/p&gt;</description>
            <guid>http://video.whitehat-seo.co.uk/photo/100644999</guid>
            <pubDate>Tue, 14 May 2024 16:11:20 GMT</pubDate>
            <media:title>Revolutionize Your Marketing with HubSpot Content Hub</media:title>
            <itunes:summary>https://blog.whitehat-seo.co.uk/hubspot-content-hub
Discover how HubSpot's new Content Hub revolutionizes digital marketing by streamlining content creation, management, and distribution. Elevate your content strategy with this all-in-one platform designed to enhance efficiency and drive growth. Explore the benefits today.</itunes:summary>
            <itunes:subtitle>https://blog.whitehat-seo.co.uk/hubspot-content-hub
Discover how HubSpot's new Content Hub revolutionizes digital marketing by streamlining content creation, management, and distribution. Elevate your content strategy with this all-in-one platform...</itunes:subtitle>
            <itunes:author>Whitehat SEO</itunes:author>
            <itunes:duration>02:12</itunes:duration>
            <media:description type="html">&lt;p&gt;&lt;a href="https://blog.whitehat-seo.co.uk/hubspot-content-hub"&gt;https://blog.whitehat-seo.co.uk/hubspot-content-hub&lt;/a&gt;&lt;br&gt;
Discover how HubSpot's new Content Hub revolutionizes digital marketing by streamlining content creation, management, and distribution. Elevate your content strategy with this all-in-one platform designed to enhance efficiency and drive growth. Explore the benefits today.&lt;/p&gt;&lt;p&gt;&lt;a href="http://video.whitehat-seo.co.uk/revolutionize-your-marketing-with"&gt;&lt;img src="http://video.whitehat-seo.co.uk/64968560/100644999/c354bc7c9803d35307fc5a9343bf544c/standard/download-11-thumbnail.jpg" width="75" height=""/&gt;&lt;/a&gt;&lt;/p&gt;</media:description>
            <media:content url="https://video.whitehat-seo.co.uk/v.ihtml/player.html?token=c354bc7c9803d35307fc5a9343bf544c&amp;source=podcast&amp;photo%5fid=100644999" width="625" height="352" type="text/html" medium="video" duration="132" isDefault="true" expression="full"/>
            <media:thumbnail url="http://video.whitehat-seo.co.uk/64968560/100644999/c354bc7c9803d35307fc5a9343bf544c/standard/download-11-thumbnail.jpg" width="75" height=""/>
            <itunes:image href="http://video.whitehat-seo.co.uk/64968560/100644999/c354bc7c9803d35307fc5a9343bf544c/standard/download-11-thumbnail.jpg/thumbnail.jpg"/>
            <category>content marketing</category>
            <category>hubspot</category>
        </item>
        <item>
            <enclosure url="http://video.whitehat-seo.co.uk/64968580/98967138/ee2f1a801c430f6670fa7da8c11fe3d2/video_medium/mastering-b2b-marketing-strategy-video.mp4?source=podcast" type="video/mp4" length="48648090"/>
            <title>Mastering B2B Marketing strategy</title>
            <link>http://video.whitehat-seo.co.uk/mastering-b2b-marketing-strategy</link>
            <description>&lt;p&gt;&lt;a href="https://blog.whitehat-seo.co.uk/create-a-marketing-plan"&gt;https://blog.whitehat-seo.co.uk/create-a-marketing-plan&lt;/a&gt;&lt;br /&gt;
Discover how to create a powerful marketing plan with our video guide. Learn to define your target market, set SMART goals, and manage your budget effectively. This video offers expert tips and actionable strategies to boost your marketing effectiveness. Perfect for entrepreneurs and marketers eager to elevate their brand and drive results. Dive in to transform your approach and achieve marketing success!&lt;/p&gt;&lt;p&gt;&lt;a href="http://video.whitehat-seo.co.uk/mastering-b2b-marketing-strategy"&gt;&lt;img src="http://video.whitehat-seo.co.uk/64968580/98967138/ee2f1a801c430f6670fa7da8c11fe3d2/standard/download-10-thumbnail.jpg" width="75" height=""/&gt;&lt;/a&gt;&lt;/p&gt;</description>
            <guid>http://video.whitehat-seo.co.uk/photo/98967138</guid>
            <pubDate>Sun, 28 Apr 2024 16:55:23 GMT</pubDate>
            <media:title>Mastering B2B Marketing strategy</media:title>
            <itunes:summary>https://blog.whitehat-seo.co.uk/create-a-marketing-plan
Discover how to create a powerful marketing plan with our video guide. Learn to define your target market, set SMART goals, and manage your budget effectively. This video offers expert tips and actionable strategies to boost your marketing effectiveness. Perfect for entrepreneurs and marketers eager to elevate their brand and drive results. Dive in to transform your approach and achieve marketing success!</itunes:summary>
            <itunes:subtitle>https://blog.whitehat-seo.co.uk/create-a-marketing-plan
Discover how to create a powerful marketing plan with our video guide. Learn to define your target market, set SMART goals, and manage your budget effectively. This video offers expert tips...</itunes:subtitle>
            <itunes:author>Whitehat SEO</itunes:author>
            <itunes:duration>05:52</itunes:duration>
            <media:description type="html">&lt;p&gt;&lt;a href="https://blog.whitehat-seo.co.uk/create-a-marketing-plan"&gt;https://blog.whitehat-seo.co.uk/create-a-marketing-plan&lt;/a&gt;&lt;br /&gt;
Discover how to create a powerful marketing plan with our video guide. Learn to define your target market, set SMART goals, and manage your budget effectively. This video offers expert tips and actionable strategies to boost your marketing effectiveness. Perfect for entrepreneurs and marketers eager to elevate their brand and drive results. Dive in to transform your approach and achieve marketing success!&lt;/p&gt;&lt;p&gt;&lt;a href="http://video.whitehat-seo.co.uk/mastering-b2b-marketing-strategy"&gt;&lt;img src="http://video.whitehat-seo.co.uk/64968580/98967138/ee2f1a801c430f6670fa7da8c11fe3d2/standard/download-10-thumbnail.jpg" width="75" height=""/&gt;&lt;/a&gt;&lt;/p&gt;</media:description>
            <media:content url="https://video.whitehat-seo.co.uk/v.ihtml/player.html?token=ee2f1a801c430f6670fa7da8c11fe3d2&amp;source=podcast&amp;photo%5fid=98967138" width="625" height="352" type="text/html" medium="video" duration="352" isDefault="true" expression="full"/>
            <media:thumbnail url="http://video.whitehat-seo.co.uk/64968580/98967138/ee2f1a801c430f6670fa7da8c11fe3d2/standard/download-10-thumbnail.jpg" width="75" height=""/>
            <itunes:image href="http://video.whitehat-seo.co.uk/64968580/98967138/ee2f1a801c430f6670fa7da8c11fe3d2/standard/download-10-thumbnail.jpg/thumbnail.jpg"/>
            <category>marketing strategy</category>
        </item>
        <item>
            <enclosure url="http://video.whitehat-seo.co.uk/64968555/96825837/9ed4d897cd3ecac7a7369b5436f65242/video_medium/mastering-social-media-optimisation-video.mp4?source=podcast" type="video/mp4" length="26624811"/>
            <title>Mastering Social Media Optimisation</title>
            <link>http://video.whitehat-seo.co.uk/mastering-social-media-optimisation</link>
            <description>&lt;p&gt;&lt;a href="https://blog.whitehat-seo.co.uk/social-media-optimisation"&gt;https://blog.whitehat-seo.co.uk/social-media-optimisation&lt;/a&gt;&lt;br /&gt;
Unlock the full potential of your social media platforms with our latest blog post on Social Media Optimization (SMO)! Discover why SMO is crucial for elevating your brand's online presence and learn six effective strategies to enhance your engagement, reach, and conversion rates. Whether you're looking to increase follower growth, drive more website traffic, or boost your sales through social media, our post provides expert insights and practical tips to help you succeed. Dive into the world of SMO and transform your social media from average to extraordinary.&lt;/p&gt;&lt;p&gt;&lt;a href="http://video.whitehat-seo.co.uk/mastering-social-media-optimisation"&gt;&lt;img src="http://video.whitehat-seo.co.uk/64968555/96825837/9ed4d897cd3ecac7a7369b5436f65242/standard/download-11-thumbnail.jpg" width="75" height=""/&gt;&lt;/a&gt;&lt;/p&gt;</description>
            <guid>http://video.whitehat-seo.co.uk/photo/96825837</guid>
            <pubDate>Sun, 14 Apr 2024 10:49:03 GMT</pubDate>
            <media:title>Mastering Social Media Optimisation</media:title>
            <itunes:summary>https://blog.whitehat-seo.co.uk/social-media-optimisation
Unlock the full potential of your social media platforms with our latest blog post on Social Media Optimization (SMO)! Discover why SMO is crucial for elevating your brand's online presence and learn six effective strategies to enhance your engagement, reach, and conversion rates. Whether you're looking to increase follower growth, drive more website traffic, or boost your sales through social media, our post provides expert insights and practical tips to help you succeed. Dive into the world of SMO and transform your social media from average to extraordinary.</itunes:summary>
            <itunes:subtitle>https://blog.whitehat-seo.co.uk/social-media-optimisation
Unlock the full potential of your social media platforms with our latest blog post on Social Media Optimization (SMO)! Discover why SMO is crucial for elevating your brand's online presence...</itunes:subtitle>
            <itunes:author>Whitehat SEO</itunes:author>
            <itunes:duration>03:31</itunes:duration>
            <media:description type="html">&lt;p&gt;&lt;a href="https://blog.whitehat-seo.co.uk/social-media-optimisation"&gt;https://blog.whitehat-seo.co.uk/social-media-optimisation&lt;/a&gt;&lt;br /&gt;
Unlock the full potential of your social media platforms with our latest blog post on Social Media Optimization (SMO)! Discover why SMO is crucial for elevating your brand's online presence and learn six effective strategies to enhance your engagement, reach, and conversion rates. Whether you're looking to increase follower growth, drive more website traffic, or boost your sales through social media, our post provides expert insights and practical tips to help you succeed. Dive into the world of SMO and transform your social media from average to extraordinary.&lt;/p&gt;&lt;p&gt;&lt;a href="http://video.whitehat-seo.co.uk/mastering-social-media-optimisation"&gt;&lt;img src="http://video.whitehat-seo.co.uk/64968555/96825837/9ed4d897cd3ecac7a7369b5436f65242/standard/download-11-thumbnail.jpg" width="75" height=""/&gt;&lt;/a&gt;&lt;/p&gt;</media:description>
            <media:content url="https://video.whitehat-seo.co.uk/v.ihtml/player.html?token=9ed4d897cd3ecac7a7369b5436f65242&amp;source=podcast&amp;photo%5fid=96825837" width="625" height="352" type="text/html" medium="video" duration="211" isDefault="true" expression="full"/>
            <media:thumbnail url="http://video.whitehat-seo.co.uk/64968555/96825837/9ed4d897cd3ecac7a7369b5436f65242/standard/download-11-thumbnail.jpg" width="75" height=""/>
            <itunes:image href="http://video.whitehat-seo.co.uk/64968555/96825837/9ed4d897cd3ecac7a7369b5436f65242/standard/download-11-thumbnail.jpg/thumbnail.jpg"/>
            <category>social media</category>
            <category>social media marketing</category>
            <category>social media strategy</category>
        </item>
        <item>
            <enclosure url="http://video.whitehat-seo.co.uk/64968568/96119696/0174e4fbf6c1ce9a287b5c4f1a40c9ba/video_medium/unleashing-the-power-of-sms-in-your-video.mp4?source=podcast" type="video/mp4" length="59821962"/>
            <title>Unleashing the Power of SMS in Your Campaigns: London HUG March 2024</title>
            <link>http://video.whitehat-seo.co.uk/unleashing-the-power-of-sms-in-your</link>
            <description>&lt;p&gt;Slide deck and additional resources here: https://info.whitehat-seo.co.uk/hug-20240321&lt;/p&gt;
&lt;p&gt;Join us for an insightful webinar on integrating SMS into your HubSpot campaigns to elevate your marketing efforts. In this session, Milorad Mitrovic, Cloud Communications Expert at Mitto, will guide you through the world of omnichannel marketing and demonstrate how SMS can help you achieve maximum impact.&lt;/p&gt;
&lt;p&gt;Discover the untapped potential of SMS and learn how it compares to email in terms of open rates and response rates. Mitrovic will showcase Mitto's seamless integration capabilities with HubSpot, highlighting how their robust and cost-effective routing, along with exceptional support, can enhance your HubSpot experience by adding high-quality SMS functionalities.&lt;/p&gt;
&lt;p&gt;Throughout the webinar, you'll gain valuable insights on:&lt;/p&gt;
&lt;p&gt;The importance of CRM in marketing and HubSpot's key features and benefits&lt;br /&gt;
The power of omnichannel marketing and the need to diversify communication channels&lt;br /&gt;
Step-by-step guidance on integrating SMS into your HubSpot campaigns&lt;br /&gt;
Real-life customer success stories illustrating the effectiveness of SMS integration&lt;br /&gt;
Mitrovic will also share a specific customer story, detailing their industry challenges, how they implemented SMS within HubSpot, and the impressive results they achieved.&lt;/p&gt;
&lt;p&gt;By the end of the session, you'll have a clear understanding of the value SMS brings to your HubSpot campaigns and how to maximize your investment. Don't miss this opportunity to learn from an experienced professional and take your marketing efforts to the next level!&lt;/p&gt;
&lt;p&gt;Stay tuned for the Q&amp;A session, where Mitrovic will address your queries regarding SMS integration, HubSpot, or omnichannel marketing. If you have any further questions or wish to explore additional resources, feel free to reach out using the contact information provided.&lt;/p&gt;
&lt;p&gt;Thank you for joining us, and we look forward to helping you unlock the power of SMS in your HubSpot campaigns!&lt;/p&gt;&lt;p&gt;&lt;a href="http://video.whitehat-seo.co.uk/unleashing-the-power-of-sms-in-your"&gt;&lt;img src="http://video.whitehat-seo.co.uk/64968568/96119696/0174e4fbf6c1ce9a287b5c4f1a40c9ba/standard/download-8-thumbnail.jpg" width="75" height=""/&gt;&lt;/a&gt;&lt;/p&gt;</description>
            <guid>http://video.whitehat-seo.co.uk/photo/96119696</guid>
            <pubDate>Mon, 25 Mar 2024 15:14:05 GMT</pubDate>
            <media:title>Unleashing the Power of SMS in Your Campaigns: London HUG March 2024</media:title>
            <itunes:summary>Slide deck and additional resources here: https://info.whitehat-seo.co.uk/hug-20240321
Join us for an insightful webinar on integrating SMS into your HubSpot campaigns to elevate your marketing efforts. In this session, Milorad Mitrovic, Cloud Communications Expert at Mitto, will guide you through the world of omnichannel marketing and demonstrate how SMS can help you achieve maximum impact.
Discover the untapped potential of SMS and learn how it compares to email in terms of open rates and response rates. Mitrovic will showcase Mitto's seamless integration capabilities with HubSpot, highlighting how their robust and cost-effective routing, along with exceptional support, can enhance your HubSpot experience by adding high-quality SMS functionalities.
Throughout the webinar, you'll gain valuable insights on:
The importance of CRM in marketing and HubSpot's key features and benefits
The power of omnichannel marketing and the need to diversify communication channels
Step-by-step guidance on integrating SMS into your HubSpot campaigns
Real-life customer success stories illustrating the effectiveness of SMS integration
Mitrovic will also share a specific customer story, detailing their industry challenges, how they implemented SMS within HubSpot, and the impressive results they achieved.
By the end of the session, you'll have a clear understanding of the value SMS brings to your HubSpot campaigns and how to maximize your investment. Don't miss this opportunity to learn from an experienced professional and take your marketing efforts to the next level!
Stay tuned for the Q&amp;A session, where Mitrovic will address your queries regarding SMS integration, HubSpot, or omnichannel marketing. If you have any further questions or wish to explore additional resources, feel free to reach out using the contact information provided.
Thank you for joining us, and we look forward to helping you unlock the power of SMS in your HubSpot campaigns!</itunes:summary>
            <itunes:subtitle>Slide deck and additional resources here: https://info.whitehat-seo.co.uk/hug-20240321
Join us for an insightful webinar on integrating SMS into your HubSpot campaigns to elevate your marketing efforts. In this session, Milorad Mitrovic, Cloud...</itunes:subtitle>
            <itunes:author>Whitehat SEO</itunes:author>
            <itunes:duration>33:50</itunes:duration>
            <media:description type="html">&lt;p&gt;Slide deck and additional resources here: https://info.whitehat-seo.co.uk/hug-20240321&lt;/p&gt;
&lt;p&gt;Join us for an insightful webinar on integrating SMS into your HubSpot campaigns to elevate your marketing efforts. In this session, Milorad Mitrovic, Cloud Communications Expert at Mitto, will guide you through the world of omnichannel marketing and demonstrate how SMS can help you achieve maximum impact.&lt;/p&gt;
&lt;p&gt;Discover the untapped potential of SMS and learn how it compares to email in terms of open rates and response rates. Mitrovic will showcase Mitto's seamless integration capabilities with HubSpot, highlighting how their robust and cost-effective routing, along with exceptional support, can enhance your HubSpot experience by adding high-quality SMS functionalities.&lt;/p&gt;
&lt;p&gt;Throughout the webinar, you'll gain valuable insights on:&lt;/p&gt;
&lt;p&gt;The importance of CRM in marketing and HubSpot's key features and benefits&lt;br /&gt;
The power of omnichannel marketing and the need to diversify communication channels&lt;br /&gt;
Step-by-step guidance on integrating SMS into your HubSpot campaigns&lt;br /&gt;
Real-life customer success stories illustrating the effectiveness of SMS integration&lt;br /&gt;
Mitrovic will also share a specific customer story, detailing their industry challenges, how they implemented SMS within HubSpot, and the impressive results they achieved.&lt;/p&gt;
&lt;p&gt;By the end of the session, you'll have a clear understanding of the value SMS brings to your HubSpot campaigns and how to maximize your investment. Don't miss this opportunity to learn from an experienced professional and take your marketing efforts to the next level!&lt;/p&gt;
&lt;p&gt;Stay tuned for the Q&amp;A session, where Mitrovic will address your queries regarding SMS integration, HubSpot, or omnichannel marketing. If you have any further questions or wish to explore additional resources, feel free to reach out using the contact information provided.&lt;/p&gt;
&lt;p&gt;Thank you for joining us, and we look forward to helping you unlock the power of SMS in your HubSpot campaigns!&lt;/p&gt;&lt;p&gt;&lt;a href="http://video.whitehat-seo.co.uk/unleashing-the-power-of-sms-in-your"&gt;&lt;img src="http://video.whitehat-seo.co.uk/64968568/96119696/0174e4fbf6c1ce9a287b5c4f1a40c9ba/standard/download-8-thumbnail.jpg" width="75" height=""/&gt;&lt;/a&gt;&lt;/p&gt;</media:description>
            <media:content url="https://video.whitehat-seo.co.uk/v.ihtml/player.html?token=0174e4fbf6c1ce9a287b5c4f1a40c9ba&amp;source=podcast&amp;photo%5fid=96119696" width="625" height="352" type="text/html" medium="video" duration="2030" isDefault="true" expression="full"/>
            <media:thumbnail url="http://video.whitehat-seo.co.uk/64968568/96119696/0174e4fbf6c1ce9a287b5c4f1a40c9ba/standard/download-8-thumbnail.jpg" width="75" height=""/>
            <itunes:image href="http://video.whitehat-seo.co.uk/64968568/96119696/0174e4fbf6c1ce9a287b5c4f1a40c9ba/standard/download-8-thumbnail.jpg/thumbnail.jpg"/>
            <category>hubspot</category>
            <category>hubspot user group</category>
            <category>sms</category>
        </item>
        <item>
            <enclosure url="http://video.whitehat-seo.co.uk/64968558/95599602/fa5931bcaf0435630f626863da429ef8/video_medium/closing-the-deal-inbound-marketing-video.mp4?source=podcast" type="video/mp4" length="18559952"/>
            <title>Closing the Deal Inbound Marketing Strategy</title>
            <link>http://video.whitehat-seo.co.uk/closing-the-deal-inbound-marketing</link>
            <description>&lt;p&gt;&lt;a href="https://blog.whitehat-seo.co.uk/inbound-marketing-close-crm"&gt;https://blog.whitehat-seo.co.uk/inbound-marketing-close-crm&lt;/a&gt;&lt;/p&gt;
&lt;p&gt;Master the Close phase of inbound marketing with our comprehensive guide. Discover effective strategies for lead nurturing, CRM utilization, automated email workflows, and lead scoring to boost conversions and drive revenue growth.&lt;/p&gt;&lt;p&gt;&lt;a href="http://video.whitehat-seo.co.uk/closing-the-deal-inbound-marketing"&gt;&lt;img src="http://video.whitehat-seo.co.uk/64968558/95599602/fa5931bcaf0435630f626863da429ef8/standard/download-10-thumbnail.jpg" width="75" height=""/&gt;&lt;/a&gt;&lt;/p&gt;</description>
            <guid>http://video.whitehat-seo.co.uk/photo/95599602</guid>
            <pubDate>Mon, 11 Mar 2024 20:25:32 GMT</pubDate>
            <media:title>Closing the Deal Inbound Marketing Strategy</media:title>
            <itunes:summary>https://blog.whitehat-seo.co.uk/inbound-marketing-close-crm
Master the Close phase of inbound marketing with our comprehensive guide. Discover effective strategies for lead nurturing, CRM utilization, automated email workflows, and lead scoring to boost conversions and drive revenue growth.</itunes:summary>
            <itunes:subtitle>https://blog.whitehat-seo.co.uk/inbound-marketing-close-crm
Master the Close phase of inbound marketing with our comprehensive guide. Discover effective strategies for lead nurturing, CRM utilization, automated email workflows, and lead scoring to...</itunes:subtitle>
            <itunes:author>Whitehat SEO</itunes:author>
            <itunes:duration>03:05</itunes:duration>
            <media:description type="html">&lt;p&gt;&lt;a href="https://blog.whitehat-seo.co.uk/inbound-marketing-close-crm"&gt;https://blog.whitehat-seo.co.uk/inbound-marketing-close-crm&lt;/a&gt;&lt;/p&gt;
&lt;p&gt;Master the Close phase of inbound marketing with our comprehensive guide. Discover effective strategies for lead nurturing, CRM utilization, automated email workflows, and lead scoring to boost conversions and drive revenue growth.&lt;/p&gt;&lt;p&gt;&lt;a href="http://video.whitehat-seo.co.uk/closing-the-deal-inbound-marketing"&gt;&lt;img src="http://video.whitehat-seo.co.uk/64968558/95599602/fa5931bcaf0435630f626863da429ef8/standard/download-10-thumbnail.jpg" width="75" height=""/&gt;&lt;/a&gt;&lt;/p&gt;</media:description>
            <media:content url="https://video.whitehat-seo.co.uk/v.ihtml/player.html?token=fa5931bcaf0435630f626863da429ef8&amp;source=podcast&amp;photo%5fid=95599602" width="625" height="352" type="text/html" medium="video" duration="185" isDefault="true" expression="full"/>
            <media:thumbnail url="http://video.whitehat-seo.co.uk/64968558/95599602/fa5931bcaf0435630f626863da429ef8/standard/download-10-thumbnail.jpg" width="75" height=""/>
            <itunes:image href="http://video.whitehat-seo.co.uk/64968558/95599602/fa5931bcaf0435630f626863da429ef8/standard/download-10-thumbnail.jpg/thumbnail.jpg"/>
            <category>inbound marketing</category>
            <category>sales strategy</category>
        </item>
        <item>
            <enclosure url="http://video.whitehat-seo.co.uk/64968559/95533288/4b57c8fc61fff18913b97ca280de1daa/video_medium/mastering-video-marketing-a-modern-video.mp4?source=podcast" type="video/mp4" length="17981912"/>
            <title>Mastering Video Marketing A Modern Strategy</title>
            <link>http://video.whitehat-seo.co.uk/mastering-video-marketing-a-modern</link>
            <description>&lt;p&gt;&lt;a href="https://blog.whitehat-seo.co.uk/video-marketing"&gt;https://blog.whitehat-seo.co.uk/video-marketing&lt;/a&gt;&lt;/p&gt;
&lt;p&gt;Dive into the dynamic world of Video Marketing Strategy with our latest blog post! Uncover the essentials of creating compelling video content that captivates and engages your audience. From understanding the rise of video in the digital age to crafting tailored marketing strategies, identifying your video goals, and choosing the right types of videos to elevate your brand—we've got you covered. Plus, gain insider insights on video production essentials and learn how to maximize your reach across social media platforms with platform-specific formats. Whether you're a marketing professional looking to refine your video marketing approach or a business owner eager to enhance your brand's online presence, this comprehensive guide is your go-to resource. Join us on this journey to transform your brand's online essence through the power of video marketing. Click the link to read the full post and embark on your video marketing voyage today!&lt;/p&gt;&lt;p&gt;&lt;a href="http://video.whitehat-seo.co.uk/mastering-video-marketing-a-modern"&gt;&lt;img src="http://video.whitehat-seo.co.uk/64968559/95533288/4b57c8fc61fff18913b97ca280de1daa/standard/download-10-thumbnail.jpg" width="75" height=""/&gt;&lt;/a&gt;&lt;/p&gt;</description>
            <guid>http://video.whitehat-seo.co.uk/photo/95533288</guid>
            <pubDate>Sat, 09 Mar 2024 13:08:53 GMT</pubDate>
            <media:title>Mastering Video Marketing A Modern Strategy</media:title>
            <itunes:summary>https://blog.whitehat-seo.co.uk/video-marketing
Dive into the dynamic world of Video Marketing Strategy with our latest blog post! Uncover the essentials of creating compelling video content that captivates and engages your audience. From understanding the rise of video in the digital age to crafting tailored marketing strategies, identifying your video goals, and choosing the right types of videos to elevate your brand—we've got you covered. Plus, gain insider insights on video production essentials and learn how to maximize your reach across social media platforms with platform-specific formats. Whether you're a marketing professional looking to refine your video marketing approach or a business owner eager to enhance your brand's online presence, this comprehensive guide is your go-to resource. Join us on this journey to transform your brand's online essence through the power of video marketing. Click the link to read the full post and embark on your video marketing voyage today!</itunes:summary>
            <itunes:subtitle>https://blog.whitehat-seo.co.uk/video-marketing
Dive into the dynamic world of Video Marketing Strategy with our latest blog post! Uncover the essentials of creating compelling video content that captivates and engages your audience. From...</itunes:subtitle>
            <itunes:author>Whitehat SEO</itunes:author>
            <itunes:duration>02:55</itunes:duration>
            <media:description type="html">&lt;p&gt;&lt;a href="https://blog.whitehat-seo.co.uk/video-marketing"&gt;https://blog.whitehat-seo.co.uk/video-marketing&lt;/a&gt;&lt;/p&gt;
&lt;p&gt;Dive into the dynamic world of Video Marketing Strategy with our latest blog post! Uncover the essentials of creating compelling video content that captivates and engages your audience. From understanding the rise of video in the digital age to crafting tailored marketing strategies, identifying your video goals, and choosing the right types of videos to elevate your brand—we've got you covered. Plus, gain insider insights on video production essentials and learn how to maximize your reach across social media platforms with platform-specific formats. Whether you're a marketing professional looking to refine your video marketing approach or a business owner eager to enhance your brand's online presence, this comprehensive guide is your go-to resource. Join us on this journey to transform your brand's online essence through the power of video marketing. Click the link to read the full post and embark on your video marketing voyage today!&lt;/p&gt;&lt;p&gt;&lt;a href="http://video.whitehat-seo.co.uk/mastering-video-marketing-a-modern"&gt;&lt;img src="http://video.whitehat-seo.co.uk/64968559/95533288/4b57c8fc61fff18913b97ca280de1daa/standard/download-10-thumbnail.jpg" width="75" height=""/&gt;&lt;/a&gt;&lt;/p&gt;</media:description>
            <media:content url="https://video.whitehat-seo.co.uk/v.ihtml/player.html?token=4b57c8fc61fff18913b97ca280de1daa&amp;source=podcast&amp;photo%5fid=95533288" width="625" height="352" type="text/html" medium="video" duration="175" isDefault="true" expression="full"/>
            <media:thumbnail url="http://video.whitehat-seo.co.uk/64968559/95533288/4b57c8fc61fff18913b97ca280de1daa/standard/download-10-thumbnail.jpg" width="75" height=""/>
            <itunes:image href="http://video.whitehat-seo.co.uk/64968559/95533288/4b57c8fc61fff18913b97ca280de1daa/standard/download-10-thumbnail.jpg/thumbnail.jpg"/>
            <category>video marketing</category>
            <category>video marketing strategy</category>
        </item>
        <item>
            <enclosure url="http://video.whitehat-seo.co.uk/64968579/95239605/8588143c2a3ae63bc1605a25514eb3d1/video_medium/mastering-seo-in-2024-a-whitehat-video.mp4?source=podcast" type="video/mp4" length="18198462"/>
            <title>Mastering SEO in 2024 A Whitehat Approach</title>
            <link>http://video.whitehat-seo.co.uk/mastering-seo-in-2024-a-whitehat</link>
            <description>&lt;p&gt;&lt;a href="https://blog.whitehat-seo.co.uk/seo-strategy-2024"&gt;https://blog.whitehat-seo.co.uk/seo-strategy-2024&lt;/a&gt;&lt;/p&gt;
&lt;p&gt;Get ahead in 2024! Discover the SEO trends, EEAT tactics, and technical optimizations you need for search engine success.&lt;/p&gt;&lt;p&gt;&lt;a href="http://video.whitehat-seo.co.uk/mastering-seo-in-2024-a-whitehat"&gt;&lt;img src="http://video.whitehat-seo.co.uk/64968579/95239605/8588143c2a3ae63bc1605a25514eb3d1/standard/download-10-thumbnail.jpg" width="75" height=""/&gt;&lt;/a&gt;&lt;/p&gt;</description>
            <guid>http://video.whitehat-seo.co.uk/photo/95239605</guid>
            <pubDate>Sat, 02 Mar 2024 21:18:43 GMT</pubDate>
            <media:title>Mastering SEO in 2024 A Whitehat Approach</media:title>
            <itunes:summary>https://blog.whitehat-seo.co.uk/seo-strategy-2024
Get ahead in 2024! Discover the SEO trends, EEAT tactics, and technical optimizations you need for search engine success.</itunes:summary>
            <itunes:subtitle>https://blog.whitehat-seo.co.uk/seo-strategy-2024
Get ahead in 2024! Discover the SEO trends, EEAT tactics, and technical optimizations you need for search engine success.</itunes:subtitle>
            <itunes:author>Whitehat SEO</itunes:author>
            <itunes:duration>03:06</itunes:duration>
            <media:description type="html">&lt;p&gt;&lt;a href="https://blog.whitehat-seo.co.uk/seo-strategy-2024"&gt;https://blog.whitehat-seo.co.uk/seo-strategy-2024&lt;/a&gt;&lt;/p&gt;
&lt;p&gt;Get ahead in 2024! Discover the SEO trends, EEAT tactics, and technical optimizations you need for search engine success.&lt;/p&gt;&lt;p&gt;&lt;a href="http://video.whitehat-seo.co.uk/mastering-seo-in-2024-a-whitehat"&gt;&lt;img src="http://video.whitehat-seo.co.uk/64968579/95239605/8588143c2a3ae63bc1605a25514eb3d1/standard/download-10-thumbnail.jpg" width="75" height=""/&gt;&lt;/a&gt;&lt;/p&gt;</media:description>
            <media:content url="https://video.whitehat-seo.co.uk/v.ihtml/player.html?token=8588143c2a3ae63bc1605a25514eb3d1&amp;source=podcast&amp;photo%5fid=95239605" width="625" height="352" type="text/html" medium="video" duration="186" isDefault="true" expression="full"/>
            <media:thumbnail url="http://video.whitehat-seo.co.uk/64968579/95239605/8588143c2a3ae63bc1605a25514eb3d1/standard/download-10-thumbnail.jpg" width="75" height=""/>
            <itunes:image href="http://video.whitehat-seo.co.uk/64968579/95239605/8588143c2a3ae63bc1605a25514eb3d1/standard/download-10-thumbnail.jpg/thumbnail.jpg"/>
            <category>search engine optimisation</category>
            <category>seo</category>
        </item>
        <item>
            <enclosure url="http://video.whitehat-seo.co.uk/64968579/94681374/2fa75ac448d476e9fdeaa4336cdf9498/video_medium/smart-ctas-the-game-changer-for-b2b-video.mp4?source=podcast" type="video/mp4" length="15465762"/>
            <title>Smart CTAs The Game Changer for B2B</title>
            <link>http://video.whitehat-seo.co.uk/smart-ctas-the-game-changer-for-b2b</link>
            <description>&lt;p&gt;&lt;a href="https://blog.whitehat-seo.co.uk/inbound-marketing-delight-smart-calls-to-action"&gt;https://blog.whitehat-seo.co.uk/inbound-marketing-delight-smart-calls-to-action&lt;/a&gt;&lt;/p&gt;
&lt;p&gt;Unlock the Power of Smart CTAs!&lt;/p&gt;
&lt;p&gt;Tired of generic website buttons that miss the mark? In this video, we dive into smart CTAs – your secret weapon for personalized marketing and boosting conversions. Discover:&lt;/p&gt;
&lt;p&gt;What smart CTAs are and why they outperform the classics&lt;br /&gt;
Real-world scenarios where they make a HUGE difference&lt;br /&gt;
How to use data to create CTAs that genuinely connect with your audience&lt;br /&gt;
Ready to transform your inbound marketing? Hit 'play' and learn the smart CTA strategies that get results!&lt;/p&gt;&lt;p&gt;&lt;a href="http://video.whitehat-seo.co.uk/smart-ctas-the-game-changer-for-b2b"&gt;&lt;img src="http://video.whitehat-seo.co.uk/64968579/94681374/2fa75ac448d476e9fdeaa4336cdf9498/standard/download-10-thumbnail.jpg" width="75" height=""/&gt;&lt;/a&gt;&lt;/p&gt;</description>
            <guid>http://video.whitehat-seo.co.uk/photo/94681374</guid>
            <pubDate>Sun, 18 Feb 2024 14:17:03 GMT</pubDate>
            <media:title>Smart CTAs The Game Changer for B2B</media:title>
            <itunes:summary>https://blog.whitehat-seo.co.uk/inbound-marketing-delight-smart-calls-to-action
Unlock the Power of Smart CTAs!
Tired of generic website buttons that miss the mark? In this video, we dive into smart CTAs – your secret weapon for personalized marketing and boosting conversions. Discover:
What smart CTAs are and why they outperform the classics
Real-world scenarios where they make a HUGE difference
How to use data to create CTAs that genuinely connect with your audience
Ready to transform your inbound marketing? Hit 'play' and learn the smart CTA strategies that get results!</itunes:summary>
            <itunes:subtitle>https://blog.whitehat-seo.co.uk/inbound-marketing-delight-smart-calls-to-action
Unlock the Power of Smart CTAs!
Tired of generic website buttons that miss the mark? In this video, we dive into smart CTAs – your secret weapon for personalized...</itunes:subtitle>
            <itunes:author>Whitehat SEO</itunes:author>
            <itunes:duration>02:27</itunes:duration>
            <media:description type="html">&lt;p&gt;&lt;a href="https://blog.whitehat-seo.co.uk/inbound-marketing-delight-smart-calls-to-action"&gt;https://blog.whitehat-seo.co.uk/inbound-marketing-delight-smart-calls-to-action&lt;/a&gt;&lt;/p&gt;
&lt;p&gt;Unlock the Power of Smart CTAs!&lt;/p&gt;
&lt;p&gt;Tired of generic website buttons that miss the mark? In this video, we dive into smart CTAs – your secret weapon for personalized marketing and boosting conversions. Discover:&lt;/p&gt;
&lt;p&gt;What smart CTAs are and why they outperform the classics&lt;br /&gt;
Real-world scenarios where they make a HUGE difference&lt;br /&gt;
How to use data to create CTAs that genuinely connect with your audience&lt;br /&gt;
Ready to transform your inbound marketing? Hit 'play' and learn the smart CTA strategies that get results!&lt;/p&gt;&lt;p&gt;&lt;a href="http://video.whitehat-seo.co.uk/smart-ctas-the-game-changer-for-b2b"&gt;&lt;img src="http://video.whitehat-seo.co.uk/64968579/94681374/2fa75ac448d476e9fdeaa4336cdf9498/standard/download-10-thumbnail.jpg" width="75" height=""/&gt;&lt;/a&gt;&lt;/p&gt;</media:description>
            <media:content url="https://video.whitehat-seo.co.uk/v.ihtml/player.html?token=2fa75ac448d476e9fdeaa4336cdf9498&amp;source=podcast&amp;photo%5fid=94681374" width="625" height="352" type="text/html" medium="video" duration="147" isDefault="true" expression="full"/>
            <media:thumbnail url="http://video.whitehat-seo.co.uk/64968579/94681374/2fa75ac448d476e9fdeaa4336cdf9498/standard/download-10-thumbnail.jpg" width="75" height=""/>
            <itunes:image href="http://video.whitehat-seo.co.uk/64968579/94681374/2fa75ac448d476e9fdeaa4336cdf9498/standard/download-10-thumbnail.jpg/thumbnail.jpg"/>
            <category>inbound marketing</category>
        </item>
        <item>
            <enclosure url="http://video.whitehat-seo.co.uk/64968579/94641583/20e721888bc7fe9598c1bbf18f2803a8/video_medium/mastering-seo-in-2024-video.mp4?source=podcast" type="video/mp4" length="19917419"/>
            <title>Mastering SEO in 2024</title>
            <link>http://video.whitehat-seo.co.uk/mastering-seo-in-2024</link>
            <description>&lt;p&gt;&lt;a href="https://blog.whitehat-seo.co.uk/key-seo-components"&gt;https://blog.whitehat-seo.co.uk/key-seo-components&lt;/a&gt;&lt;/p&gt;
&lt;p&gt;Think your old blog posts are past their prime? Think again! Watch this video to learn how  I transformed an outdated article into a traffic magnet with a few simple 2024 SEO tweaks&lt;/p&gt;&lt;p&gt;&lt;a href="http://video.whitehat-seo.co.uk/mastering-seo-in-2024"&gt;&lt;img src="http://video.whitehat-seo.co.uk/64968579/94641583/20e721888bc7fe9598c1bbf18f2803a8/standard/download-9-thumbnail.jpg" width="75" height=""/&gt;&lt;/a&gt;&lt;/p&gt;</description>
            <guid>http://video.whitehat-seo.co.uk/photo/94641583</guid>
            <pubDate>Fri, 16 Feb 2024 16:28:26 GMT</pubDate>
            <media:title>Mastering SEO in 2024</media:title>
            <itunes:summary>https://blog.whitehat-seo.co.uk/key-seo-components
Think your old blog posts are past their prime? Think again! Watch this video to learn how  I transformed an outdated article into a traffic magnet with a few simple 2024 SEO tweaks</itunes:summary>
            <itunes:subtitle>https://blog.whitehat-seo.co.uk/key-seo-components
Think your old blog posts are past their prime? Think again! Watch this video to learn how  I transformed an outdated article into a traffic magnet with a few simple 2024 SEO tweaks</itunes:subtitle>
            <itunes:author>Whitehat SEO</itunes:author>
            <itunes:duration>02:55</itunes:duration>
            <media:description type="html">&lt;p&gt;&lt;a href="https://blog.whitehat-seo.co.uk/key-seo-components"&gt;https://blog.whitehat-seo.co.uk/key-seo-components&lt;/a&gt;&lt;/p&gt;
&lt;p&gt;Think your old blog posts are past their prime? Think again! Watch this video to learn how  I transformed an outdated article into a traffic magnet with a few simple 2024 SEO tweaks&lt;/p&gt;&lt;p&gt;&lt;a href="http://video.whitehat-seo.co.uk/mastering-seo-in-2024"&gt;&lt;img src="http://video.whitehat-seo.co.uk/64968579/94641583/20e721888bc7fe9598c1bbf18f2803a8/standard/download-9-thumbnail.jpg" width="75" height=""/&gt;&lt;/a&gt;&lt;/p&gt;</media:description>
            <media:content url="https://video.whitehat-seo.co.uk/v.ihtml/player.html?token=20e721888bc7fe9598c1bbf18f2803a8&amp;source=podcast&amp;photo%5fid=94641583" width="625" height="352" type="text/html" medium="video" duration="175" isDefault="true" expression="full"/>
            <media:thumbnail url="http://video.whitehat-seo.co.uk/64968579/94641583/20e721888bc7fe9598c1bbf18f2803a8/standard/download-9-thumbnail.jpg" width="75" height=""/>
            <itunes:image href="http://video.whitehat-seo.co.uk/64968579/94641583/20e721888bc7fe9598c1bbf18f2803a8/standard/download-9-thumbnail.jpg/thumbnail.jpg"/>
            <category>search engine optimisation</category>
            <category>seo</category>
        </item>
        <item>
            <enclosure url="http://video.whitehat-seo.co.uk/64968576/94611537/6346ac50a0fddd374e5f16bb9f731756/video_medium/sandler-whitehat-case-study-video.mp4?source=podcast" type="video/mp4" length="45815767"/>
            <title>Sandler Whitehat - Case Study - HubSpot Sales CRM Implementation</title>
            <link>http://video.whitehat-seo.co.uk/sandler-whitehat-case-study</link>
            <description>&lt;p&gt;Our teams brought complementary strengths to bring Sandler's vision to life within HubSpot. Digifianz leveraged its expertise in sales process design, refining Sandler's established methodology to function seamlessly within HubSpot Sales Hub. Meanwhile, Whitehat SEO played a lead role in the technical implementation, bringing a high level of HubSpot expertise, CRM skills and knowledge of the UK market.&lt;/p&gt;&lt;p&gt;&lt;a href="http://video.whitehat-seo.co.uk/sandler-whitehat-case-study"&gt;&lt;img src="http://video.whitehat-seo.co.uk/64968576/94611537/6346ac50a0fddd374e5f16bb9f731756/standard/download-8-thumbnail.jpg" width="75" height=""/&gt;&lt;/a&gt;&lt;/p&gt;</description>
            <guid>http://video.whitehat-seo.co.uk/photo/94611537</guid>
            <pubDate>Thu, 15 Feb 2024 19:21:13 GMT</pubDate>
            <media:title>Sandler Whitehat - Case Study - HubSpot Sales CRM Implementation</media:title>
            <itunes:summary>Our teams brought complementary strengths to bring Sandler's vision to life within HubSpot. Digifianz leveraged its expertise in sales process design, refining Sandler's established methodology to function seamlessly within HubSpot Sales Hub. Meanwhile, Whitehat SEO played a lead role in the technical implementation, bringing a high level of HubSpot expertise, CRM skills and knowledge of the UK market.</itunes:summary>
            <itunes:subtitle>Our teams brought complementary strengths to bring Sandler's vision to life within HubSpot. Digifianz leveraged its expertise in sales process design, refining Sandler's established methodology to function seamlessly within HubSpot Sales Hub....</itunes:subtitle>
            <itunes:author>Whitehat SEO</itunes:author>
            <itunes:duration>15:22</itunes:duration>
            <media:description type="html">&lt;p&gt;Our teams brought complementary strengths to bring Sandler's vision to life within HubSpot. Digifianz leveraged its expertise in sales process design, refining Sandler's established methodology to function seamlessly within HubSpot Sales Hub. Meanwhile, Whitehat SEO played a lead role in the technical implementation, bringing a high level of HubSpot expertise, CRM skills and knowledge of the UK market.&lt;/p&gt;&lt;p&gt;&lt;a href="http://video.whitehat-seo.co.uk/sandler-whitehat-case-study"&gt;&lt;img src="http://video.whitehat-seo.co.uk/64968576/94611537/6346ac50a0fddd374e5f16bb9f731756/standard/download-8-thumbnail.jpg" width="75" height=""/&gt;&lt;/a&gt;&lt;/p&gt;</media:description>
            <media:content url="https://video.whitehat-seo.co.uk/v.ihtml/player.html?token=6346ac50a0fddd374e5f16bb9f731756&amp;source=podcast&amp;photo%5fid=94611537" width="625" height="352" type="text/html" medium="video" duration="922" isDefault="true" expression="full"/>
            <media:thumbnail url="http://video.whitehat-seo.co.uk/64968576/94611537/6346ac50a0fddd374e5f16bb9f731756/standard/download-8-thumbnail.jpg" width="75" height=""/>
            <itunes:image href="http://video.whitehat-seo.co.uk/64968576/94611537/6346ac50a0fddd374e5f16bb9f731756/standard/download-8-thumbnail.jpg/thumbnail.jpg"/>
            <category>case study</category>
            <category>crm implementaiton</category>
            <category>hubspot</category>
            <category>sales training</category>
            <category>Sandler</category>
        </item>
        <item>
            <enclosure url="http://video.whitehat-seo.co.uk/64968576/94600501/4f4be3357e01e7777722fa7449435b87/video_medium/revolutionizing-dental-marketing-in-video.mp4?source=podcast" type="video/mp4" length="17986830"/>
            <title>Revolutionizing Dental Marketing in the UK</title>
            <link>http://video.whitehat-seo.co.uk/revolutionizing-dental-marketing-in</link>
            <description>&lt;p&gt;&lt;a href="https://blog.whitehat-seo.co.uk/dental-marketing"&gt;https://blog.whitehat-seo.co.uk/dental-marketing&lt;/a&gt;&lt;/p&gt;
&lt;p&gt;Unlock the secrets of dental marketing with our essential guide. Learn how to elevate your practice using social media, email, and HubSpot tools for better visibility and patient engagement. Discover the power of inbound marketing, the importance of online reviews, and how community events can connect you with potential patients. Whether you're new to digital marketing or looking to refine your strategy, this video offers actionable insights to grow your practice. Watch now for tips on improving your dental marketing strategy.&lt;/p&gt;&lt;p&gt;&lt;a href="http://video.whitehat-seo.co.uk/revolutionizing-dental-marketing-in"&gt;&lt;img src="http://video.whitehat-seo.co.uk/64968576/94600501/4f4be3357e01e7777722fa7449435b87/standard/download-10-thumbnail.jpg" width="75" height=""/&gt;&lt;/a&gt;&lt;/p&gt;</description>
            <guid>http://video.whitehat-seo.co.uk/photo/94600501</guid>
            <pubDate>Thu, 15 Feb 2024 14:52:41 GMT</pubDate>
            <media:title>Revolutionizing Dental Marketing in the UK</media:title>
            <itunes:summary>https://blog.whitehat-seo.co.uk/dental-marketing
Unlock the secrets of dental marketing with our essential guide. Learn how to elevate your practice using social media, email, and HubSpot tools for better visibility and patient engagement. Discover the power of inbound marketing, the importance of online reviews, and how community events can connect you with potential patients. Whether you're new to digital marketing or looking to refine your strategy, this video offers actionable insights to grow your practice. Watch now for tips on improving your dental marketing strategy.</itunes:summary>
            <itunes:subtitle>https://blog.whitehat-seo.co.uk/dental-marketing
Unlock the secrets of dental marketing with our essential guide. Learn how to elevate your practice using social media, email, and HubSpot tools for better visibility and patient engagement....</itunes:subtitle>
            <itunes:author>Whitehat SEO</itunes:author>
            <itunes:duration>02:59</itunes:duration>
            <media:description type="html">&lt;p&gt;&lt;a href="https://blog.whitehat-seo.co.uk/dental-marketing"&gt;https://blog.whitehat-seo.co.uk/dental-marketing&lt;/a&gt;&lt;/p&gt;
&lt;p&gt;Unlock the secrets of dental marketing with our essential guide. Learn how to elevate your practice using social media, email, and HubSpot tools for better visibility and patient engagement. Discover the power of inbound marketing, the importance of online reviews, and how community events can connect you with potential patients. Whether you're new to digital marketing or looking to refine your strategy, this video offers actionable insights to grow your practice. Watch now for tips on improving your dental marketing strategy.&lt;/p&gt;&lt;p&gt;&lt;a href="http://video.whitehat-seo.co.uk/revolutionizing-dental-marketing-in"&gt;&lt;img src="http://video.whitehat-seo.co.uk/64968576/94600501/4f4be3357e01e7777722fa7449435b87/standard/download-10-thumbnail.jpg" width="75" height=""/&gt;&lt;/a&gt;&lt;/p&gt;</media:description>
            <media:content url="https://video.whitehat-seo.co.uk/v.ihtml/player.html?token=4f4be3357e01e7777722fa7449435b87&amp;source=podcast&amp;photo%5fid=94600501" width="625" height="352" type="text/html" medium="video" duration="179" isDefault="true" expression="full"/>
            <media:thumbnail url="http://video.whitehat-seo.co.uk/64968576/94600501/4f4be3357e01e7777722fa7449435b87/standard/download-10-thumbnail.jpg" width="75" height=""/>
            <itunes:image href="http://video.whitehat-seo.co.uk/64968576/94600501/4f4be3357e01e7777722fa7449435b87/standard/download-10-thumbnail.jpg/thumbnail.jpg"/>
            <category>dental marketing</category>
            <category>inbound marketing</category>
            <category>local seo</category>
        </item>
        <item>
            <enclosure url="http://video.whitehat-seo.co.uk/64968580/94505854/25f3801a7686659cf6af48c91b41bd3e/video_medium/mastering-b2b-brand-marketing-in-video.mp4?source=podcast" type="video/mp4" length="13124922"/>
            <title>Mastering B2B Brand Marketing in the UK</title>
            <link>http://video.whitehat-seo.co.uk/mastering-b2b-brand-marketing-in</link>
            <description>&lt;p&gt;&lt;a href="https://blog.whitehat-seo.co.uk/brand-marketing"&gt;https://blog.whitehat-seo.co.uk/brand-marketing&lt;/a&gt;&lt;/p&gt;
&lt;p&gt;Explore the essence of brand marketing in the digital era. This video delves into the importance of storytelling, emotional engagement, and the innovative use of technology to build memorable brands. Learn how to create deep connections with your audience, leverage HubSpot's tools for cohesive narratives, and stay ahead with AI-driven personalization strategies. Perfect for entrepreneurs and marketers alike, these insights offer a roadmap to transforming your brand into an integral part of your customers' lives. Join us for a concise journey into the future of effective brand marketing.&lt;/p&gt;&lt;p&gt;&lt;a href="http://video.whitehat-seo.co.uk/mastering-b2b-brand-marketing-in"&gt;&lt;img src="http://video.whitehat-seo.co.uk/64968580/94505854/25f3801a7686659cf6af48c91b41bd3e/standard/download-9-thumbnail.jpg" width="75" height=""/&gt;&lt;/a&gt;&lt;/p&gt;</description>
            <guid>http://video.whitehat-seo.co.uk/photo/94505854</guid>
            <pubDate>Mon, 12 Feb 2024 21:58:12 GMT</pubDate>
            <media:title>Mastering B2B Brand Marketing in the UK</media:title>
            <itunes:summary>https://blog.whitehat-seo.co.uk/brand-marketing
Explore the essence of brand marketing in the digital era. This video delves into the importance of storytelling, emotional engagement, and the innovative use of technology to build memorable brands. Learn how to create deep connections with your audience, leverage HubSpot's tools for cohesive narratives, and stay ahead with AI-driven personalization strategies. Perfect for entrepreneurs and marketers alike, these insights offer a roadmap to transforming your brand into an integral part of your customers' lives. Join us for a concise journey into the future of effective brand marketing.</itunes:summary>
            <itunes:subtitle>https://blog.whitehat-seo.co.uk/brand-marketing
Explore the essence of brand marketing in the digital era. This video delves into the importance of storytelling, emotional engagement, and the innovative use of technology to build memorable brands....</itunes:subtitle>
            <itunes:author>Whitehat SEO</itunes:author>
            <itunes:duration>02:09</itunes:duration>
            <media:description type="html">&lt;p&gt;&lt;a href="https://blog.whitehat-seo.co.uk/brand-marketing"&gt;https://blog.whitehat-seo.co.uk/brand-marketing&lt;/a&gt;&lt;/p&gt;
&lt;p&gt;Explore the essence of brand marketing in the digital era. This video delves into the importance of storytelling, emotional engagement, and the innovative use of technology to build memorable brands. Learn how to create deep connections with your audience, leverage HubSpot's tools for cohesive narratives, and stay ahead with AI-driven personalization strategies. Perfect for entrepreneurs and marketers alike, these insights offer a roadmap to transforming your brand into an integral part of your customers' lives. Join us for a concise journey into the future of effective brand marketing.&lt;/p&gt;&lt;p&gt;&lt;a href="http://video.whitehat-seo.co.uk/mastering-b2b-brand-marketing-in"&gt;&lt;img src="http://video.whitehat-seo.co.uk/64968580/94505854/25f3801a7686659cf6af48c91b41bd3e/standard/download-9-thumbnail.jpg" width="75" height=""/&gt;&lt;/a&gt;&lt;/p&gt;</media:description>
            <media:content url="https://video.whitehat-seo.co.uk/v.ihtml/player.html?token=25f3801a7686659cf6af48c91b41bd3e&amp;source=podcast&amp;photo%5fid=94505854" width="625" height="352" type="text/html" medium="video" duration="129" isDefault="true" expression="full"/>
            <media:thumbnail url="http://video.whitehat-seo.co.uk/64968580/94505854/25f3801a7686659cf6af48c91b41bd3e/standard/download-9-thumbnail.jpg" width="75" height=""/>
            <itunes:image href="http://video.whitehat-seo.co.uk/64968580/94505854/25f3801a7686659cf6af48c91b41bd3e/standard/download-9-thumbnail.jpg/thumbnail.jpg"/>
            <category>brand marketing</category>
            <category>inbound marketing</category>
        </item>
        <item>
            <enclosure url="http://video.whitehat-seo.co.uk/64968578/94473489/40b898e8450483559a56af3c947cef70/video_medium/mastering-seo-ranking-factors-video.mp4?source=podcast" type="video/mp4" length="13403792"/>
            <title>Mastering SEO Ranking Factors</title>
            <link>http://video.whitehat-seo.co.uk/mastering-seo-ranking-factors</link>
            <description>&lt;p&gt;&lt;a href="https://blog.whitehat-seo.co.uk/seo-ranking-factors"&gt;https://blog.whitehat-seo.co.uk/seo-ranking-factors&lt;/a&gt;&lt;/p&gt;
&lt;p&gt;Unlock the secrets to skyrocketing your website's search engine rankings with our latest video on SEO strategies! Dive deep into the world of SEO, from mastering on-page and technical SEO essentials to crafting high-quality content and building powerful backlinks. Learn how optimizing user experience and leveraging social signals can significantly boost your site's visibility. Whether you're new to SEO or looking to enhance your current strategies, this video provides actionable insights and tips to help you dominate search results and drive more traffic to your site. Don't miss out on the chance to transform your online presence. Watch now and start climbing the SEO ladder towards success!&lt;/p&gt;&lt;p&gt;&lt;a href="http://video.whitehat-seo.co.uk/mastering-seo-ranking-factors"&gt;&lt;img src="http://video.whitehat-seo.co.uk/64968578/94473489/40b898e8450483559a56af3c947cef70/standard/download-10-thumbnail.jpg" width="75" height=""/&gt;&lt;/a&gt;&lt;/p&gt;</description>
            <guid>http://video.whitehat-seo.co.uk/photo/94473489</guid>
            <pubDate>Sun, 11 Feb 2024 17:02:32 GMT</pubDate>
            <media:title>Mastering SEO Ranking Factors</media:title>
            <itunes:summary>https://blog.whitehat-seo.co.uk/seo-ranking-factors
Unlock the secrets to skyrocketing your website's search engine rankings with our latest video on SEO strategies! Dive deep into the world of SEO, from mastering on-page and technical SEO essentials to crafting high-quality content and building powerful backlinks. Learn how optimizing user experience and leveraging social signals can significantly boost your site's visibility. Whether you're new to SEO or looking to enhance your current strategies, this video provides actionable insights and tips to help you dominate search results and drive more traffic to your site. Don't miss out on the chance to transform your online presence. Watch now and start climbing the SEO ladder towards success!</itunes:summary>
            <itunes:subtitle>https://blog.whitehat-seo.co.uk/seo-ranking-factors
Unlock the secrets to skyrocketing your website's search engine rankings with our latest video on SEO strategies! Dive deep into the world of SEO, from mastering on-page and technical SEO...</itunes:subtitle>
            <itunes:author>Whitehat SEO</itunes:author>
            <itunes:duration>02:04</itunes:duration>
            <media:description type="html">&lt;p&gt;&lt;a href="https://blog.whitehat-seo.co.uk/seo-ranking-factors"&gt;https://blog.whitehat-seo.co.uk/seo-ranking-factors&lt;/a&gt;&lt;/p&gt;
&lt;p&gt;Unlock the secrets to skyrocketing your website's search engine rankings with our latest video on SEO strategies! Dive deep into the world of SEO, from mastering on-page and technical SEO essentials to crafting high-quality content and building powerful backlinks. Learn how optimizing user experience and leveraging social signals can significantly boost your site's visibility. Whether you're new to SEO or looking to enhance your current strategies, this video provides actionable insights and tips to help you dominate search results and drive more traffic to your site. Don't miss out on the chance to transform your online presence. Watch now and start climbing the SEO ladder towards success!&lt;/p&gt;&lt;p&gt;&lt;a href="http://video.whitehat-seo.co.uk/mastering-seo-ranking-factors"&gt;&lt;img src="http://video.whitehat-seo.co.uk/64968578/94473489/40b898e8450483559a56af3c947cef70/standard/download-10-thumbnail.jpg" width="75" height=""/&gt;&lt;/a&gt;&lt;/p&gt;</media:description>
            <media:content url="https://video.whitehat-seo.co.uk/v.ihtml/player.html?token=40b898e8450483559a56af3c947cef70&amp;source=podcast&amp;photo%5fid=94473489" width="625" height="352" type="text/html" medium="video" duration="124" isDefault="true" expression="full"/>
            <media:thumbnail url="http://video.whitehat-seo.co.uk/64968578/94473489/40b898e8450483559a56af3c947cef70/standard/download-10-thumbnail.jpg" width="75" height=""/>
            <itunes:image href="http://video.whitehat-seo.co.uk/64968578/94473489/40b898e8450483559a56af3c947cef70/standard/download-10-thumbnail.jpg/thumbnail.jpg"/>
            <category>seo</category>
        </item>
        <item>
            <enclosure url="http://video.whitehat-seo.co.uk/64968576/94452417/0b5d6b1578a3072bb8e1e0ab32dc3666/video_medium/landing-pages-uncovered-in-b2b-video.mp4?source=podcast" type="video/mp4" length="18122506"/>
            <title>Landing Pages Uncovered in B2B Marketing</title>
            <link>http://video.whitehat-seo.co.uk/landing-pages-uncovered-in-b2b</link>
            <description>&lt;p&gt;&lt;a href="https://blog.whitehat-seo.co.uk/what-is-a-landing-page"&gt;https://blog.whitehat-seo.co.uk/what-is-a-landing-page&lt;/a&gt;&lt;/p&gt;
&lt;p&gt;Learn how to craft a digital front door that welcomes visitors with the right message, compels them with irresistible calls-to-action, and builds trust with social proof. We'll guide you through the anatomy of a high-converting landing page, share strategies for attracting traffic, and show you how to leverage tools like HubSpot for optimization. Whether you're promoting an eBook, showcasing real estate properties, or looking to boost your marketing campaigns, this video provides the insights you need to turn browsers into buyers. Join us as we explore the key to unlocking your campaign's full potential, making every click count.&lt;/p&gt;&lt;p&gt;&lt;a href="http://video.whitehat-seo.co.uk/landing-pages-uncovered-in-b2b"&gt;&lt;img src="http://video.whitehat-seo.co.uk/64968576/94452417/0b5d6b1578a3072bb8e1e0ab32dc3666/standard/download-10-thumbnail.jpg" width="75" height=""/&gt;&lt;/a&gt;&lt;/p&gt;</description>
            <guid>http://video.whitehat-seo.co.uk/photo/94452417</guid>
            <pubDate>Sat, 10 Feb 2024 16:01:39 GMT</pubDate>
            <media:title>Landing Pages Uncovered in B2B Marketing</media:title>
            <itunes:summary>https://blog.whitehat-seo.co.uk/what-is-a-landing-page
Learn how to craft a digital front door that welcomes visitors with the right message, compels them with irresistible calls-to-action, and builds trust with social proof. We'll guide you through the anatomy of a high-converting landing page, share strategies for attracting traffic, and show you how to leverage tools like HubSpot for optimization. Whether you're promoting an eBook, showcasing real estate properties, or looking to boost your marketing campaigns, this video provides the insights you need to turn browsers into buyers. Join us as we explore the key to unlocking your campaign's full potential, making every click count.</itunes:summary>
            <itunes:subtitle>https://blog.whitehat-seo.co.uk/what-is-a-landing-page
Learn how to craft a digital front door that welcomes visitors with the right message, compels them with irresistible calls-to-action, and builds trust with social proof. We'll guide you...</itunes:subtitle>
            <itunes:author>Whitehat SEO</itunes:author>
            <itunes:duration>02:43</itunes:duration>
            <media:description type="html">&lt;p&gt;&lt;a href="https://blog.whitehat-seo.co.uk/what-is-a-landing-page"&gt;https://blog.whitehat-seo.co.uk/what-is-a-landing-page&lt;/a&gt;&lt;/p&gt;
&lt;p&gt;Learn how to craft a digital front door that welcomes visitors with the right message, compels them with irresistible calls-to-action, and builds trust with social proof. We'll guide you through the anatomy of a high-converting landing page, share strategies for attracting traffic, and show you how to leverage tools like HubSpot for optimization. Whether you're promoting an eBook, showcasing real estate properties, or looking to boost your marketing campaigns, this video provides the insights you need to turn browsers into buyers. Join us as we explore the key to unlocking your campaign's full potential, making every click count.&lt;/p&gt;&lt;p&gt;&lt;a href="http://video.whitehat-seo.co.uk/landing-pages-uncovered-in-b2b"&gt;&lt;img src="http://video.whitehat-seo.co.uk/64968576/94452417/0b5d6b1578a3072bb8e1e0ab32dc3666/standard/download-10-thumbnail.jpg" width="75" height=""/&gt;&lt;/a&gt;&lt;/p&gt;</media:description>
            <media:content url="https://video.whitehat-seo.co.uk/v.ihtml/player.html?token=0b5d6b1578a3072bb8e1e0ab32dc3666&amp;source=podcast&amp;photo%5fid=94452417" width="625" height="352" type="text/html" medium="video" duration="163" isDefault="true" expression="full"/>
            <media:thumbnail url="http://video.whitehat-seo.co.uk/64968576/94452417/0b5d6b1578a3072bb8e1e0ab32dc3666/standard/download-10-thumbnail.jpg" width="75" height=""/>
            <itunes:image href="http://video.whitehat-seo.co.uk/64968576/94452417/0b5d6b1578a3072bb8e1e0ab32dc3666/standard/download-10-thumbnail.jpg/thumbnail.jpg"/>
            <category>hubspot</category>
            <category>inbound marketing</category>
        </item>
        <item>
            <enclosure url="http://video.whitehat-seo.co.uk/64968579/94134299/bf2b8faf9560f6a48f3def7101f214e5/video_medium/mastering-social-media-for-business-video.mp4?source=podcast" type="video/mp4" length="20502757"/>
            <title>Mastering Social Media for Business</title>
            <link>http://video.whitehat-seo.co.uk/mastering-social-media-for-business</link>
            <description>&lt;p&gt;&lt;a href="https://blog.whitehat-seo.co.uk/social-media-for-business"&gt;https://blog.whitehat-seo.co.uk/social-media-for-business&lt;/a&gt;&lt;/p&gt;
&lt;p&gt;Welcome to our in-depth exploration of social media marketing, designed specifically for entrepreneurs and marketers looking to elevate their brand and harness the full potential of digital platforms. This comprehensive guide delves into the art and science of leveraging social media for business growth, offering practical strategies and insights for effective networking, enhanced brand visibility, and targeted lead generation.&lt;/p&gt;
&lt;p&gt;In this video, you'll discover:&lt;/p&gt;
&lt;p&gt;How to transform your social media presence into a dynamic tool for business communication and networking.&lt;br /&gt;
The secrets to building a strong, engaged community on platforms like Twitter, Facebook, and LinkedIn.&lt;br /&gt;
Strategies for enhancing brand visibility with compelling, visually-driven content on Instagram.&lt;br /&gt;
Advanced techniques for lead generation through targeted campaigns, utilizing the sophisticated analytics tools of LinkedIn.&lt;br /&gt;
Tips for crafting a robust social media strategy that aligns with your specific business goals and audience needs.&lt;br /&gt;
Real-life examples and success stories demonstrating the transformative power of social media in the B2B and B2C sectors.&lt;br /&gt;
Whether you're a startup entrepreneur or a seasoned marketer, this video will provide valuable insights to help you navigate the ever-evolving landscape of social media marketing. Stay tuned for actionable tips and tactics that will empower you to craft a more impactful, data-driven social media approach, turning your digital interactions into tangible business results.&lt;/p&gt;
&lt;p&gt;Don't forget to like, share, and subscribe for more insightful content on digital marketing and business strategy. Drop your questions or experiences in the comments below – we love hearing from you!&lt;/p&gt;
&lt;p&gt;#SocialMediaMarketing #DigitalStrategy #BrandGrowth #LeadGeneration #BusinessNetworking #Entrepreneurship #MarketingTips #SocialMediaForBusiness&lt;/p&gt;&lt;p&gt;&lt;a href="http://video.whitehat-seo.co.uk/mastering-social-media-for-business"&gt;&lt;img src="http://video.whitehat-seo.co.uk/64968579/94134299/bf2b8faf9560f6a48f3def7101f214e5/standard/download-10-thumbnail.jpg" width="75" height=""/&gt;&lt;/a&gt;&lt;/p&gt;</description>
            <guid>http://video.whitehat-seo.co.uk/photo/94134299</guid>
            <pubDate>Sat, 03 Feb 2024 14:13:31 GMT</pubDate>
            <media:title>Mastering Social Media for Business</media:title>
            <itunes:summary>https://blog.whitehat-seo.co.uk/social-media-for-business
Welcome to our in-depth exploration of social media marketing, designed specifically for entrepreneurs and marketers looking to elevate their brand and harness the full potential of digital platforms. This comprehensive guide delves into the art and science of leveraging social media for business growth, offering practical strategies and insights for effective networking, enhanced brand visibility, and targeted lead generation.
In this video, you'll discover:
How to transform your social media presence into a dynamic tool for business communication and networking.
The secrets to building a strong, engaged community on platforms like Twitter, Facebook, and LinkedIn.
Strategies for enhancing brand visibility with compelling, visually-driven content on Instagram.
Advanced techniques for lead generation through targeted campaigns, utilizing the sophisticated analytics tools of LinkedIn.
Tips for crafting a robust social media strategy that aligns with your specific business goals and audience needs.
Real-life examples and success stories demonstrating the transformative power of social media in the B2B and B2C sectors.
Whether you're a startup entrepreneur or a seasoned marketer, this video will provide valuable insights to help you navigate the ever-evolving landscape of social media marketing. Stay tuned for actionable tips and tactics that will empower you to craft a more impactful, data-driven social media approach, turning your digital interactions into tangible business results.
Don't forget to like, share, and subscribe for more insightful content on digital marketing and business strategy. Drop your questions or experiences in the comments below – we love hearing from you!
#SocialMediaMarketing #DigitalStrategy #BrandGrowth #LeadGeneration #BusinessNetworking #Entrepreneurship #MarketingTips #SocialMediaForBusiness</itunes:summary>
            <itunes:subtitle>https://blog.whitehat-seo.co.uk/social-media-for-business
Welcome to our in-depth exploration of social media marketing, designed specifically for entrepreneurs and marketers looking to elevate their brand and harness the full potential of digital...</itunes:subtitle>
            <itunes:author>Whitehat SEO</itunes:author>
            <itunes:duration>03:05</itunes:duration>
            <media:description type="html">&lt;p&gt;&lt;a href="https://blog.whitehat-seo.co.uk/social-media-for-business"&gt;https://blog.whitehat-seo.co.uk/social-media-for-business&lt;/a&gt;&lt;/p&gt;
&lt;p&gt;Welcome to our in-depth exploration of social media marketing, designed specifically for entrepreneurs and marketers looking to elevate their brand and harness the full potential of digital platforms. This comprehensive guide delves into the art and science of leveraging social media for business growth, offering practical strategies and insights for effective networking, enhanced brand visibility, and targeted lead generation.&lt;/p&gt;
&lt;p&gt;In this video, you'll discover:&lt;/p&gt;
&lt;p&gt;How to transform your social media presence into a dynamic tool for business communication and networking.&lt;br /&gt;
The secrets to building a strong, engaged community on platforms like Twitter, Facebook, and LinkedIn.&lt;br /&gt;
Strategies for enhancing brand visibility with compelling, visually-driven content on Instagram.&lt;br /&gt;
Advanced techniques for lead generation through targeted campaigns, utilizing the sophisticated analytics tools of LinkedIn.&lt;br /&gt;
Tips for crafting a robust social media strategy that aligns with your specific business goals and audience needs.&lt;br /&gt;
Real-life examples and success stories demonstrating the transformative power of social media in the B2B and B2C sectors.&lt;br /&gt;
Whether you're a startup entrepreneur or a seasoned marketer, this video will provide valuable insights to help you navigate the ever-evolving landscape of social media marketing. Stay tuned for actionable tips and tactics that will empower you to craft a more impactful, data-driven social media approach, turning your digital interactions into tangible business results.&lt;/p&gt;
&lt;p&gt;Don't forget to like, share, and subscribe for more insightful content on digital marketing and business strategy. Drop your questions or experiences in the comments below – we love hearing from you!&lt;/p&gt;
&lt;p&gt;#SocialMediaMarketing #DigitalStrategy #BrandGrowth #LeadGeneration #BusinessNetworking #Entrepreneurship #MarketingTips #SocialMediaForBusiness&lt;/p&gt;&lt;p&gt;&lt;a href="http://video.whitehat-seo.co.uk/mastering-social-media-for-business"&gt;&lt;img src="http://video.whitehat-seo.co.uk/64968579/94134299/bf2b8faf9560f6a48f3def7101f214e5/standard/download-10-thumbnail.jpg" width="75" height=""/&gt;&lt;/a&gt;&lt;/p&gt;</media:description>
            <media:content url="https://video.whitehat-seo.co.uk/v.ihtml/player.html?token=bf2b8faf9560f6a48f3def7101f214e5&amp;source=podcast&amp;photo%5fid=94134299" width="625" height="352" type="text/html" medium="video" duration="185" isDefault="true" expression="full"/>
            <media:thumbnail url="http://video.whitehat-seo.co.uk/64968579/94134299/bf2b8faf9560f6a48f3def7101f214e5/standard/download-10-thumbnail.jpg" width="75" height=""/>
            <itunes:image href="http://video.whitehat-seo.co.uk/64968579/94134299/bf2b8faf9560f6a48f3def7101f214e5/standard/download-10-thumbnail.jpg/thumbnail.jpg"/>
            <category>social media marketing</category>
        </item>
        <item>
            <enclosure url="http://video.whitehat-seo.co.uk/64968558/93123765/16c2ad90f5bd45f0013b035bd64c6435/video_medium/revolutionize-your-business-a-video.mp4?source=podcast" type="video/mp4" length="11982886"/>
            <title>Revolutionize Your Business a strategic marketing consultant</title>
            <link>http://video.whitehat-seo.co.uk/revolutionize-your-business-a</link>
            <description>&lt;p&gt;&lt;a href="https://blog.whitehat-seo.co.uk/strategic-marketing-consulting-london"&gt;https://blog.whitehat-seo.co.uk/strategic-marketing-consulting-london&lt;/a&gt;&lt;/p&gt;
&lt;p&gt;Welcome to Whitehat's latest video on strategic marketing consulting in London, where we turn digital chaos into strategic success! Dive into our comprehensive guide to understand how marketing consultants can revolutionize your business's approach to digital marketing. From fine-tuning marketing efforts to leveraging comprehensive creative teams, we cover it all. This video is a must-watch for businesses looking to navigate the complex digital waters of marketing with ease and efficiency.&lt;/p&gt;
&lt;p&gt;&#128269; In This Video, You'll Learn About:&lt;/p&gt;
&lt;p&gt;The Strategic Advantage of Hiring a Marketing Consultant&lt;br /&gt;
Specialized Expertise in Digital Marketing&lt;br /&gt;
Fine-Tuning Your Marketing Efforts&lt;br /&gt;
Comprehensive Creative Teams at Your Disposal&lt;br /&gt;
Streamlining Operations with a Marketing Agency&lt;br /&gt;
The Impact of Digital Marketing on Business Growth&lt;br /&gt;
Tailoring Your Marketing Strategy for the UK Market&lt;br /&gt;
FAQs about Strategic Marketing Consulting in London&lt;br /&gt;
&#127919; Key Takeaways:&lt;/p&gt;
&lt;p&gt;Understand the vital role of marketing consultants in shaping your brand's digital presence.&lt;br /&gt;
Discover the benefits of a full-service marketing agency, from in-house writers to developers.&lt;br /&gt;
Learn how to streamline your marketing operations for better results.&lt;br /&gt;
Get insights on tailoring your marketing strategy to fit the unique UK market.&lt;br /&gt;
&#129300; FAQs Covered:&lt;/p&gt;
&lt;p&gt;What does a strategic marketing consultant do?&lt;br /&gt;
How much should a marketing consultant charge in the UK?&lt;br /&gt;
What is the hourly rate for a marketing strategy consultant?&lt;br /&gt;
The difference between a marketing consultant and a marketing strategist.&lt;br /&gt;
&#128640; Conclusion:&lt;br /&gt;
Embrace the power of strategic marketing consulting to rise above the competition in London's bustling digital landscape. With Whitehat's expert guidance, your business can master digital trends and tailor strategies for optimal success in the UK market.&lt;/p&gt;&lt;p&gt;&lt;a href="http://video.whitehat-seo.co.uk/revolutionize-your-business-a"&gt;&lt;img src="http://video.whitehat-seo.co.uk/64968558/93123765/16c2ad90f5bd45f0013b035bd64c6435/standard/download-9-thumbnail.jpg" width="75" height=""/&gt;&lt;/a&gt;&lt;/p&gt;</description>
            <guid>http://video.whitehat-seo.co.uk/photo/93123765</guid>
            <pubDate>Tue, 30 Jan 2024 14:50:33 GMT</pubDate>
            <media:title>Revolutionize Your Business a strategic marketing consultant</media:title>
            <itunes:summary>https://blog.whitehat-seo.co.uk/strategic-marketing-consulting-london
Welcome to Whitehat's latest video on strategic marketing consulting in London, where we turn digital chaos into strategic success! Dive into our comprehensive guide to understand how marketing consultants can revolutionize your business's approach to digital marketing. From fine-tuning marketing efforts to leveraging comprehensive creative teams, we cover it all. This video is a must-watch for businesses looking to navigate the complex digital waters of marketing with ease and efficiency.
&#128269; In This Video, You'll Learn About:
The Strategic Advantage of Hiring a Marketing Consultant
Specialized Expertise in Digital Marketing
Fine-Tuning Your Marketing Efforts
Comprehensive Creative Teams at Your Disposal
Streamlining Operations with a Marketing Agency
The Impact of Digital Marketing on Business Growth
Tailoring Your Marketing Strategy for the UK Market
FAQs about Strategic Marketing Consulting in London
&#127919; Key Takeaways:
Understand the vital role of marketing consultants in shaping your brand's digital presence.
Discover the benefits of a full-service marketing agency, from in-house writers to developers.
Learn how to streamline your marketing operations for better results.
Get insights on tailoring your marketing strategy to fit the unique UK market.
&#129300; FAQs Covered:
What does a strategic marketing consultant do?
How much should a marketing consultant charge in the UK?
What is the hourly rate for a marketing strategy consultant?
The difference between a marketing consultant and a marketing strategist.
&#128640; Conclusion:
Embrace the power of strategic marketing consulting to rise above the competition in London's bustling digital landscape. With Whitehat's expert guidance, your business can master digital trends and tailor strategies for optimal success in the UK market.</itunes:summary>
            <itunes:subtitle>https://blog.whitehat-seo.co.uk/strategic-marketing-consulting-london
Welcome to Whitehat's latest video on strategic marketing consulting in London, where we turn digital chaos into strategic success! Dive into our comprehensive guide to...</itunes:subtitle>
            <itunes:author>Whitehat SEO</itunes:author>
            <itunes:duration>01:44</itunes:duration>
            <media:description type="html">&lt;p&gt;&lt;a href="https://blog.whitehat-seo.co.uk/strategic-marketing-consulting-london"&gt;https://blog.whitehat-seo.co.uk/strategic-marketing-consulting-london&lt;/a&gt;&lt;/p&gt;
&lt;p&gt;Welcome to Whitehat's latest video on strategic marketing consulting in London, where we turn digital chaos into strategic success! Dive into our comprehensive guide to understand how marketing consultants can revolutionize your business's approach to digital marketing. From fine-tuning marketing efforts to leveraging comprehensive creative teams, we cover it all. This video is a must-watch for businesses looking to navigate the complex digital waters of marketing with ease and efficiency.&lt;/p&gt;
&lt;p&gt;&#128269; In This Video, You'll Learn About:&lt;/p&gt;
&lt;p&gt;The Strategic Advantage of Hiring a Marketing Consultant&lt;br /&gt;
Specialized Expertise in Digital Marketing&lt;br /&gt;
Fine-Tuning Your Marketing Efforts&lt;br /&gt;
Comprehensive Creative Teams at Your Disposal&lt;br /&gt;
Streamlining Operations with a Marketing Agency&lt;br /&gt;
The Impact of Digital Marketing on Business Growth&lt;br /&gt;
Tailoring Your Marketing Strategy for the UK Market&lt;br /&gt;
FAQs about Strategic Marketing Consulting in London&lt;br /&gt;
&#127919; Key Takeaways:&lt;/p&gt;
&lt;p&gt;Understand the vital role of marketing consultants in shaping your brand's digital presence.&lt;br /&gt;
Discover the benefits of a full-service marketing agency, from in-house writers to developers.&lt;br /&gt;
Learn how to streamline your marketing operations for better results.&lt;br /&gt;
Get insights on tailoring your marketing strategy to fit the unique UK market.&lt;br /&gt;
&#129300; FAQs Covered:&lt;/p&gt;
&lt;p&gt;What does a strategic marketing consultant do?&lt;br /&gt;
How much should a marketing consultant charge in the UK?&lt;br /&gt;
What is the hourly rate for a marketing strategy consultant?&lt;br /&gt;
The difference between a marketing consultant and a marketing strategist.&lt;br /&gt;
&#128640; Conclusion:&lt;br /&gt;
Embrace the power of strategic marketing consulting to rise above the competition in London's bustling digital landscape. With Whitehat's expert guidance, your business can master digital trends and tailor strategies for optimal success in the UK market.&lt;/p&gt;&lt;p&gt;&lt;a href="http://video.whitehat-seo.co.uk/revolutionize-your-business-a"&gt;&lt;img src="http://video.whitehat-seo.co.uk/64968558/93123765/16c2ad90f5bd45f0013b035bd64c6435/standard/download-9-thumbnail.jpg" width="75" height=""/&gt;&lt;/a&gt;&lt;/p&gt;</media:description>
            <media:content url="https://video.whitehat-seo.co.uk/v.ihtml/player.html?token=16c2ad90f5bd45f0013b035bd64c6435&amp;source=podcast&amp;photo%5fid=93123765" width="625" height="352" type="text/html" medium="video" duration="104" isDefault="true" expression="full"/>
            <media:thumbnail url="http://video.whitehat-seo.co.uk/64968558/93123765/16c2ad90f5bd45f0013b035bd64c6435/standard/download-9-thumbnail.jpg" width="75" height=""/>
            <itunes:image href="http://video.whitehat-seo.co.uk/64968558/93123765/16c2ad90f5bd45f0013b035bd64c6435/standard/download-9-thumbnail.jpg/thumbnail.jpg"/>
            <category>marketing agency</category>
            <category>marketing consultant</category>
            <category>marketing strategy</category>
        </item>
        <item>
            <enclosure url="http://video.whitehat-seo.co.uk/64968570/93037939/1ebf5f348ff29c957df9773d8974eaab/video_medium/mastering-the-art-of-buyer-persona-video.mp4?source=podcast" type="video/mp4" length="14887807"/>
            <title>Mastering the Art of Buyer Persona Template Creation</title>
            <link>http://video.whitehat-seo.co.uk/mastering-the-art-of-buyer-persona</link>
            <description>&lt;p&gt;&lt;a href="https://blog.whitehat-seo.co.uk/persona-template"&gt;https://blog.whitehat-seo.co.uk/persona-template&lt;/a&gt;&lt;/p&gt;
&lt;p&gt;Welcome to the art of crafting a buyer persona template, where data points and insights are your brushes and oils. In this video, we dive into the heart of inbound marketing, unveiling how to create the perfect buyer persona, akin to sketching a captivating character for a bestseller novel. This process is essential in the realm of business-to-business marketing, offering you the tools to understand and connect with your ideal customer deeply. Join us as we explore this vital strategy that could turn your marketing efforts into a masterpiece of success!&lt;/p&gt;&lt;p&gt;&lt;a href="http://video.whitehat-seo.co.uk/mastering-the-art-of-buyer-persona"&gt;&lt;img src="http://video.whitehat-seo.co.uk/64968570/93037939/1ebf5f348ff29c957df9773d8974eaab/standard/download-10-thumbnail.jpg" width="75" height=""/&gt;&lt;/a&gt;&lt;/p&gt;</description>
            <guid>http://video.whitehat-seo.co.uk/photo/93037939</guid>
            <pubDate>Mon, 29 Jan 2024 20:34:29 GMT</pubDate>
            <media:title>Mastering the Art of Buyer Persona Template Creation</media:title>
            <itunes:summary>https://blog.whitehat-seo.co.uk/persona-template
Welcome to the art of crafting a buyer persona template, where data points and insights are your brushes and oils. In this video, we dive into the heart of inbound marketing, unveiling how to create the perfect buyer persona, akin to sketching a captivating character for a bestseller novel. This process is essential in the realm of business-to-business marketing, offering you the tools to understand and connect with your ideal customer deeply. Join us as we explore this vital strategy that could turn your marketing efforts into a masterpiece of success!</itunes:summary>
            <itunes:subtitle>https://blog.whitehat-seo.co.uk/persona-template
Welcome to the art of crafting a buyer persona template, where data points and insights are your brushes and oils. In this video, we dive into the heart of inbound marketing, unveiling how to create...</itunes:subtitle>
            <itunes:author>Whitehat SEO</itunes:author>
            <itunes:duration>02:26</itunes:duration>
            <media:description type="html">&lt;p&gt;&lt;a href="https://blog.whitehat-seo.co.uk/persona-template"&gt;https://blog.whitehat-seo.co.uk/persona-template&lt;/a&gt;&lt;/p&gt;
&lt;p&gt;Welcome to the art of crafting a buyer persona template, where data points and insights are your brushes and oils. In this video, we dive into the heart of inbound marketing, unveiling how to create the perfect buyer persona, akin to sketching a captivating character for a bestseller novel. This process is essential in the realm of business-to-business marketing, offering you the tools to understand and connect with your ideal customer deeply. Join us as we explore this vital strategy that could turn your marketing efforts into a masterpiece of success!&lt;/p&gt;&lt;p&gt;&lt;a href="http://video.whitehat-seo.co.uk/mastering-the-art-of-buyer-persona"&gt;&lt;img src="http://video.whitehat-seo.co.uk/64968570/93037939/1ebf5f348ff29c957df9773d8974eaab/standard/download-10-thumbnail.jpg" width="75" height=""/&gt;&lt;/a&gt;&lt;/p&gt;</media:description>
            <media:content url="https://video.whitehat-seo.co.uk/v.ihtml/player.html?token=1ebf5f348ff29c957df9773d8974eaab&amp;source=podcast&amp;photo%5fid=93037939" width="625" height="352" type="text/html" medium="video" duration="146" isDefault="true" expression="full"/>
            <media:thumbnail url="http://video.whitehat-seo.co.uk/64968570/93037939/1ebf5f348ff29c957df9773d8974eaab/standard/download-10-thumbnail.jpg" width="75" height=""/>
            <itunes:image href="http://video.whitehat-seo.co.uk/64968570/93037939/1ebf5f348ff29c957df9773d8974eaab/standard/download-10-thumbnail.jpg/thumbnail.jpg"/>
            <category>buyer persona</category>
            <category>inbound marketing</category>
        </item>
        <item>
            <enclosure url="http://video.whitehat-seo.co.uk/64968556/92983602/a2913d069f36c3d3dd931a77d0f63261/video_medium/decoding-seo-costs-a-comprehensive-video.mp4?source=podcast" type="video/mp4" length="17000415"/>
            <title>Decoding SEO Costs A Comprehensive Guide</title>
            <link>http://video.whitehat-seo.co.uk/decoding-seo-costs-a-comprehensive</link>
            <description>&lt;p&gt;&lt;a href="https://blog.whitehat-seo.co.uk/seo-costs"&gt;https://blog.whitehat-seo.co.uk/seo-costs&lt;/a&gt;&lt;/p&gt;
&lt;p&gt;Diving into the UK B2B scene, we're pulling back the curtain on what businesses typically shell out for SEO services. From monthly retainers to project-based fees, understanding these expenses isn't just bean-counting—it’s strategic planning. You'll get why size matters in budgeting for SEO and how choosing an agency plays into this delicate financial dance. By sticking around, you'll snag insights on maximizing ROI with smart investments in content creation and link building—no guesswork needed.&lt;/p&gt;&lt;p&gt;&lt;a href="http://video.whitehat-seo.co.uk/decoding-seo-costs-a-comprehensive"&gt;&lt;img src="http://video.whitehat-seo.co.uk/64968556/92983602/a2913d069f36c3d3dd931a77d0f63261/standard/download-10-thumbnail.jpg" width="75" height=""/&gt;&lt;/a&gt;&lt;/p&gt;</description>
            <guid>http://video.whitehat-seo.co.uk/photo/92983602</guid>
            <pubDate>Sun, 28 Jan 2024 18:21:39 GMT</pubDate>
            <media:title>Decoding SEO Costs A Comprehensive Guide</media:title>
            <itunes:summary>https://blog.whitehat-seo.co.uk/seo-costs
Diving into the UK B2B scene, we're pulling back the curtain on what businesses typically shell out for SEO services. From monthly retainers to project-based fees, understanding these expenses isn't just bean-counting—it’s strategic planning. You'll get why size matters in budgeting for SEO and how choosing an agency plays into this delicate financial dance. By sticking around, you'll snag insights on maximizing ROI with smart investments in content creation and link building—no guesswork needed.</itunes:summary>
            <itunes:subtitle>https://blog.whitehat-seo.co.uk/seo-costs
Diving into the UK B2B scene, we're pulling back the curtain on what businesses typically shell out for SEO services. From monthly retainers to project-based fees, understanding these expenses isn't just...</itunes:subtitle>
            <itunes:author>Whitehat SEO</itunes:author>
            <itunes:duration>02:37</itunes:duration>
            <media:description type="html">&lt;p&gt;&lt;a href="https://blog.whitehat-seo.co.uk/seo-costs"&gt;https://blog.whitehat-seo.co.uk/seo-costs&lt;/a&gt;&lt;/p&gt;
&lt;p&gt;Diving into the UK B2B scene, we're pulling back the curtain on what businesses typically shell out for SEO services. From monthly retainers to project-based fees, understanding these expenses isn't just bean-counting—it’s strategic planning. You'll get why size matters in budgeting for SEO and how choosing an agency plays into this delicate financial dance. By sticking around, you'll snag insights on maximizing ROI with smart investments in content creation and link building—no guesswork needed.&lt;/p&gt;&lt;p&gt;&lt;a href="http://video.whitehat-seo.co.uk/decoding-seo-costs-a-comprehensive"&gt;&lt;img src="http://video.whitehat-seo.co.uk/64968556/92983602/a2913d069f36c3d3dd931a77d0f63261/standard/download-10-thumbnail.jpg" width="75" height=""/&gt;&lt;/a&gt;&lt;/p&gt;</media:description>
            <media:content url="https://video.whitehat-seo.co.uk/v.ihtml/player.html?token=a2913d069f36c3d3dd931a77d0f63261&amp;source=podcast&amp;photo%5fid=92983602" width="625" height="352" type="text/html" medium="video" duration="157" isDefault="true" expression="full"/>
            <media:thumbnail url="http://video.whitehat-seo.co.uk/64968556/92983602/a2913d069f36c3d3dd931a77d0f63261/standard/download-10-thumbnail.jpg" width="75" height=""/>
            <itunes:image href="http://video.whitehat-seo.co.uk/64968556/92983602/a2913d069f36c3d3dd931a77d0f63261/standard/download-10-thumbnail.jpg/thumbnail.jpg"/>
            <category>seo</category>
            <category>seo packages</category>
            <category>seo services</category>
        </item>
        <item>
            <enclosure url="http://video.whitehat-seo.co.uk/64968580/92948194/bcfd4af0c7be873dc82eef9235f07e0c/video_medium/mastering-conversion-rate-video.mp4?source=podcast" type="video/mp4" length="14585640"/>
            <title>Mastering Conversion Rate Optimisation</title>
            <link>http://video.whitehat-seo.co.uk/mastering-conversion-rate</link>
            <description>&lt;p&gt;&lt;a href="https://blog.whitehat-seo.co.uk/conversion-optimisation-strategies"&gt;https://blog.whitehat-seo.co.uk/conversion-optimisation-strategies&lt;/a&gt;&lt;/p&gt;
&lt;p&gt;You're about to dive deep into proven tactics to help increase conversion rates like leveraging exit intent pop-ups for lead capture, harnessing live chat for real-time engagement, understanding how form length affects conversion rates, creating campaign-specific landing pages, a/b tests and optimizing acquisition channels.&lt;/p&gt;&lt;p&gt;&lt;a href="http://video.whitehat-seo.co.uk/mastering-conversion-rate"&gt;&lt;img src="http://video.whitehat-seo.co.uk/64968580/92948194/bcfd4af0c7be873dc82eef9235f07e0c/standard/download-10-thumbnail.jpg" width="75" height=""/&gt;&lt;/a&gt;&lt;/p&gt;</description>
            <guid>http://video.whitehat-seo.co.uk/photo/92948194</guid>
            <pubDate>Fri, 26 Jan 2024 15:34:33 GMT</pubDate>
            <media:title>Mastering Conversion Rate Optimisation</media:title>
            <itunes:summary>https://blog.whitehat-seo.co.uk/conversion-optimisation-strategies
You're about to dive deep into proven tactics to help increase conversion rates like leveraging exit intent pop-ups for lead capture, harnessing live chat for real-time engagement, understanding how form length affects conversion rates, creating campaign-specific landing pages, a/b tests and optimizing acquisition channels.</itunes:summary>
            <itunes:subtitle>https://blog.whitehat-seo.co.uk/conversion-optimisation-strategies
You're about to dive deep into proven tactics to help increase conversion rates like leveraging exit intent pop-ups for lead capture, harnessing live chat for real-time engagement,...</itunes:subtitle>
            <itunes:author>Whitehat SEO</itunes:author>
            <itunes:duration>02:27</itunes:duration>
            <media:description type="html">&lt;p&gt;&lt;a href="https://blog.whitehat-seo.co.uk/conversion-optimisation-strategies"&gt;https://blog.whitehat-seo.co.uk/conversion-optimisation-strategies&lt;/a&gt;&lt;/p&gt;
&lt;p&gt;You're about to dive deep into proven tactics to help increase conversion rates like leveraging exit intent pop-ups for lead capture, harnessing live chat for real-time engagement, understanding how form length affects conversion rates, creating campaign-specific landing pages, a/b tests and optimizing acquisition channels.&lt;/p&gt;&lt;p&gt;&lt;a href="http://video.whitehat-seo.co.uk/mastering-conversion-rate"&gt;&lt;img src="http://video.whitehat-seo.co.uk/64968580/92948194/bcfd4af0c7be873dc82eef9235f07e0c/standard/download-10-thumbnail.jpg" width="75" height=""/&gt;&lt;/a&gt;&lt;/p&gt;</media:description>
            <media:content url="https://video.whitehat-seo.co.uk/v.ihtml/player.html?token=bcfd4af0c7be873dc82eef9235f07e0c&amp;source=podcast&amp;photo%5fid=92948194" width="625" height="352" type="text/html" medium="video" duration="147" isDefault="true" expression="full"/>
            <media:thumbnail url="http://video.whitehat-seo.co.uk/64968580/92948194/bcfd4af0c7be873dc82eef9235f07e0c/standard/download-10-thumbnail.jpg" width="75" height=""/>
            <itunes:image href="http://video.whitehat-seo.co.uk/64968580/92948194/bcfd4af0c7be873dc82eef9235f07e0c/standard/download-10-thumbnail.jpg/thumbnail.jpg"/>
            <category>conversion rate optimisation</category>
            <category>CRO</category>
            <category>inbound marketing</category>
        </item>
        <item>
            <enclosure url="http://video.whitehat-seo.co.uk/64968571/92835871/1c3d7b52b2e0597aafb13ba7b041e322/video_medium/mapping-the-customer-journey-a-video.mp4?source=podcast" type="video/mp4" length="16811289"/>
            <title>Mapping the Customer Journey A Guide</title>
            <link>http://video.whitehat-seo.co.uk/mapping-the-customer-journey-a</link>
            <description>&lt;p&gt;&lt;a href="https://blog.whitehat-seo.co.uk/creating-customer-journey-maps"&gt;https://blog.whitehat-seo.co.uk/creating-customer-journey-maps&lt;/a&gt;&lt;/p&gt;
&lt;p&gt;Imagine you're an inbound marketing detective, piecing together clues to understand the story behind each customer's journey. That's what creating customer journey maps is all about—unlocking insights that turn average experiences into remarkable ones.&lt;/p&gt;&lt;p&gt;&lt;a href="http://video.whitehat-seo.co.uk/mapping-the-customer-journey-a"&gt;&lt;img src="http://video.whitehat-seo.co.uk/64968571/92835871/1c3d7b52b2e0597aafb13ba7b041e322/standard/download-9-thumbnail.jpg" width="75" height=""/&gt;&lt;/a&gt;&lt;/p&gt;</description>
            <guid>http://video.whitehat-seo.co.uk/photo/92835871</guid>
            <pubDate>Wed, 24 Jan 2024 13:35:57 GMT</pubDate>
            <media:title>Mapping the Customer Journey A Guide</media:title>
            <itunes:summary>https://blog.whitehat-seo.co.uk/creating-customer-journey-maps
Imagine you're an inbound marketing detective, piecing together clues to understand the story behind each customer's journey. That's what creating customer journey maps is all about—unlocking insights that turn average experiences into remarkable ones.</itunes:summary>
            <itunes:subtitle>https://blog.whitehat-seo.co.uk/creating-customer-journey-maps
Imagine you're an inbound marketing detective, piecing together clues to understand the story behind each customer's journey. That's what creating customer journey maps is all...</itunes:subtitle>
            <itunes:author>Whitehat SEO</itunes:author>
            <itunes:duration>02:27</itunes:duration>
            <media:description type="html">&lt;p&gt;&lt;a href="https://blog.whitehat-seo.co.uk/creating-customer-journey-maps"&gt;https://blog.whitehat-seo.co.uk/creating-customer-journey-maps&lt;/a&gt;&lt;/p&gt;
&lt;p&gt;Imagine you're an inbound marketing detective, piecing together clues to understand the story behind each customer's journey. That's what creating customer journey maps is all about—unlocking insights that turn average experiences into remarkable ones.&lt;/p&gt;&lt;p&gt;&lt;a href="http://video.whitehat-seo.co.uk/mapping-the-customer-journey-a"&gt;&lt;img src="http://video.whitehat-seo.co.uk/64968571/92835871/1c3d7b52b2e0597aafb13ba7b041e322/standard/download-9-thumbnail.jpg" width="75" height=""/&gt;&lt;/a&gt;&lt;/p&gt;</media:description>
            <media:content url="https://video.whitehat-seo.co.uk/v.ihtml/player.html?token=1c3d7b52b2e0597aafb13ba7b041e322&amp;source=podcast&amp;photo%5fid=92835871" width="625" height="352" type="text/html" medium="video" duration="147" isDefault="true" expression="full"/>
            <media:thumbnail url="http://video.whitehat-seo.co.uk/64968571/92835871/1c3d7b52b2e0597aafb13ba7b041e322/standard/download-9-thumbnail.jpg" width="75" height=""/>
            <itunes:image href="http://video.whitehat-seo.co.uk/64968571/92835871/1c3d7b52b2e0597aafb13ba7b041e322/standard/download-9-thumbnail.jpg/thumbnail.jpg"/>
            <category>customer journey map</category>
            <category>inbound marketing</category>
        </item>
        <item>
            <enclosure url="http://video.whitehat-seo.co.uk/64968560/92657029/d697140fb57ffa746f006a16fd03dde7/video_medium/inbound-vs-outbound-marketing-video.mp4?source=podcast" type="video/mp4" length="15000686"/>
            <title>Inbound vs Outbound Marketing</title>
            <link>http://video.whitehat-seo.co.uk/inbound-vs-outbound-marketing</link>
            <description>&lt;p&gt;&lt;a href="https://blog.whitehat-seo.co.uk/benefits-of-inbound-marketing"&gt;https://blog.whitehat-seo.co.uk/benefits-of-inbound-marketing&lt;/a&gt;&lt;/p&gt;
&lt;p&gt;The benefits of inbound marketing became crystal clear: more leads, better conversion rates, lower costs—it was all there. This wasn't about chasing customers; it was about becoming the go-to spot where potential customers came for insights and stayed for solutions.&lt;/p&gt;&lt;p&gt;&lt;a href="http://video.whitehat-seo.co.uk/inbound-vs-outbound-marketing"&gt;&lt;img src="http://video.whitehat-seo.co.uk/64968560/92657029/d697140fb57ffa746f006a16fd03dde7/standard/download-10-thumbnail.jpg" width="75" height=""/&gt;&lt;/a&gt;&lt;/p&gt;</description>
            <guid>http://video.whitehat-seo.co.uk/photo/92657029</guid>
            <pubDate>Sat, 20 Jan 2024 17:03:05 GMT</pubDate>
            <media:title>Inbound vs Outbound Marketing</media:title>
            <itunes:summary>https://blog.whitehat-seo.co.uk/benefits-of-inbound-marketing
The benefits of inbound marketing became crystal clear: more leads, better conversion rates, lower costs—it was all there. This wasn't about chasing customers; it was about becoming the go-to spot where potential customers came for insights and stayed for solutions.</itunes:summary>
            <itunes:subtitle>https://blog.whitehat-seo.co.uk/benefits-of-inbound-marketing
The benefits of inbound marketing became crystal clear: more leads, better conversion rates, lower costs—it was all there. This wasn't about chasing customers; it was about becoming the...</itunes:subtitle>
            <itunes:author>Whitehat SEO</itunes:author>
            <itunes:duration>02:45</itunes:duration>
            <media:description type="html">&lt;p&gt;&lt;a href="https://blog.whitehat-seo.co.uk/benefits-of-inbound-marketing"&gt;https://blog.whitehat-seo.co.uk/benefits-of-inbound-marketing&lt;/a&gt;&lt;/p&gt;
&lt;p&gt;The benefits of inbound marketing became crystal clear: more leads, better conversion rates, lower costs—it was all there. This wasn't about chasing customers; it was about becoming the go-to spot where potential customers came for insights and stayed for solutions.&lt;/p&gt;&lt;p&gt;&lt;a href="http://video.whitehat-seo.co.uk/inbound-vs-outbound-marketing"&gt;&lt;img src="http://video.whitehat-seo.co.uk/64968560/92657029/d697140fb57ffa746f006a16fd03dde7/standard/download-10-thumbnail.jpg" width="75" height=""/&gt;&lt;/a&gt;&lt;/p&gt;</media:description>
            <media:content url="https://video.whitehat-seo.co.uk/v.ihtml/player.html?token=d697140fb57ffa746f006a16fd03dde7&amp;source=podcast&amp;photo%5fid=92657029" width="625" height="352" type="text/html" medium="video" duration="165" isDefault="true" expression="full"/>
            <media:thumbnail url="http://video.whitehat-seo.co.uk/64968560/92657029/d697140fb57ffa746f006a16fd03dde7/standard/download-10-thumbnail.jpg" width="75" height=""/>
            <itunes:image href="http://video.whitehat-seo.co.uk/64968560/92657029/d697140fb57ffa746f006a16fd03dde7/standard/download-10-thumbnail.jpg/thumbnail.jpg"/>
            <category>inbound marketing</category>
            <category>outbound marketing</category>
        </item>
        <item>
            <enclosure url="http://video.whitehat-seo.co.uk/64968556/92612729/ecbaafe456163c67b6e57591d9f0a230/video_medium/mastering-author-performance-for-video.mp4?source=podcast" type="video/mp4" length="15221807"/>
            <title>Mastering Author Performance for SEO Success</title>
            <link>http://video.whitehat-seo.co.uk/mastering-author-performance-for</link>
            <description>&lt;p&gt;&lt;a href="https://blog.whitehat-seo.co.uk/evaluating-author-performance-for-seo"&gt;https://blog.whitehat-seo.co.uk/evaluating-author-performance-for-seo&lt;/a&gt;&lt;/p&gt;
&lt;p&gt;We're diving deep into how gauging an author's clout isn't just smart—it’s crucial for standing out in Google’s eyes. By sticking around, you'll get savvy about leveraging E-A-T to amp up your content and find out why an author bio could be your new secret weapon for user trust.&lt;/p&gt;&lt;p&gt;&lt;a href="http://video.whitehat-seo.co.uk/mastering-author-performance-for"&gt;&lt;img src="http://video.whitehat-seo.co.uk/64968556/92612729/ecbaafe456163c67b6e57591d9f0a230/standard/download-9-thumbnail.jpg" width="75" height=""/&gt;&lt;/a&gt;&lt;/p&gt;</description>
            <guid>http://video.whitehat-seo.co.uk/photo/92612729</guid>
            <pubDate>Thu, 18 Jan 2024 16:49:28 GMT</pubDate>
            <media:title>Mastering Author Performance for SEO Success</media:title>
            <itunes:summary>https://blog.whitehat-seo.co.uk/evaluating-author-performance-for-seo
We're diving deep into how gauging an author's clout isn't just smart—it’s crucial for standing out in Google’s eyes. By sticking around, you'll get savvy about leveraging E-A-T to amp up your content and find out why an author bio could be your new secret weapon for user trust.</itunes:summary>
            <itunes:subtitle>https://blog.whitehat-seo.co.uk/evaluating-author-performance-for-seo
We're diving deep into how gauging an author's clout isn't just smart—it’s crucial for standing out in Google’s eyes. By sticking around, you'll get savvy about leveraging E-A-T...</itunes:subtitle>
            <itunes:author>Whitehat SEO</itunes:author>
            <itunes:duration>02:30</itunes:duration>
            <media:description type="html">&lt;p&gt;&lt;a href="https://blog.whitehat-seo.co.uk/evaluating-author-performance-for-seo"&gt;https://blog.whitehat-seo.co.uk/evaluating-author-performance-for-seo&lt;/a&gt;&lt;/p&gt;
&lt;p&gt;We're diving deep into how gauging an author's clout isn't just smart—it’s crucial for standing out in Google’s eyes. By sticking around, you'll get savvy about leveraging E-A-T to amp up your content and find out why an author bio could be your new secret weapon for user trust.&lt;/p&gt;&lt;p&gt;&lt;a href="http://video.whitehat-seo.co.uk/mastering-author-performance-for"&gt;&lt;img src="http://video.whitehat-seo.co.uk/64968556/92612729/ecbaafe456163c67b6e57591d9f0a230/standard/download-9-thumbnail.jpg" width="75" height=""/&gt;&lt;/a&gt;&lt;/p&gt;</media:description>
            <media:content url="https://video.whitehat-seo.co.uk/v.ihtml/player.html?token=ecbaafe456163c67b6e57591d9f0a230&amp;source=podcast&amp;photo%5fid=92612729" width="625" height="352" type="text/html" medium="video" duration="150" isDefault="true" expression="full"/>
            <media:thumbnail url="http://video.whitehat-seo.co.uk/64968556/92612729/ecbaafe456163c67b6e57591d9f0a230/standard/download-9-thumbnail.jpg" width="75" height=""/>
            <itunes:image href="http://video.whitehat-seo.co.uk/64968556/92612729/ecbaafe456163c67b6e57591d9f0a230/standard/download-9-thumbnail.jpg/thumbnail.jpg"/>
            <category>authority content</category>
            <category>seo</category>
        </item>
        <item>
            <enclosure url="http://video.whitehat-seo.co.uk/64968569/92505435/87c0c085a4efdcc21adbca5bab12ff79/video_medium/mastering-email-marketing-hubspot-video.mp4?source=podcast" type="video/mp4" length="18670546"/>
            <title>Mastering Email Marketing_ HubSpot &amp; B2B.mp4</title>
            <link>http://video.whitehat-seo.co.uk/mastering-email-marketing-hubspot</link>
            <description>&lt;p&gt;&lt;a href="https://blog.whitehat-seo.co.uk/email-marketing"&gt;https://blog.whitehat-seo.co.uk/email-marketing&lt;/a&gt;&lt;/p&gt;
&lt;p&gt;This guide will walk you through everything from integrating email into your marketing strategy with inbound tactics to personalizing content so it speaks directly to your customer. Think about building robust lists and creating a marketing email people can't wait to open. You'll learn how a smart email marketing strategy drives serious results—think higher engagement and conversion rates that move the needle for small businesses.&lt;/p&gt;&lt;p&gt;&lt;a href="http://video.whitehat-seo.co.uk/mastering-email-marketing-hubspot"&gt;&lt;img src="http://video.whitehat-seo.co.uk/64968569/92505435/87c0c085a4efdcc21adbca5bab12ff79/standard/download-10-thumbnail.jpg" width="75" height=""/&gt;&lt;/a&gt;&lt;/p&gt;</description>
            <guid>http://video.whitehat-seo.co.uk/photo/92505435</guid>
            <pubDate>Mon, 15 Jan 2024 22:28:34 GMT</pubDate>
            <media:title>Mastering Email Marketing_ HubSpot &amp; B2B.mp4</media:title>
            <itunes:summary>https://blog.whitehat-seo.co.uk/email-marketing
This guide will walk you through everything from integrating email into your marketing strategy with inbound tactics to personalizing content so it speaks directly to your customer. Think about building robust lists and creating a marketing email people can't wait to open. You'll learn how a smart email marketing strategy drives serious results—think higher engagement and conversion rates that move the needle for small businesses.</itunes:summary>
            <itunes:subtitle>https://blog.whitehat-seo.co.uk/email-marketing
This guide will walk you through everything from integrating email into your marketing strategy with inbound tactics to personalizing content so it speaks directly to your customer. Think about...</itunes:subtitle>
            <itunes:author>Whitehat SEO</itunes:author>
            <itunes:duration>02:59</itunes:duration>
            <media:description type="html">&lt;p&gt;&lt;a href="https://blog.whitehat-seo.co.uk/email-marketing"&gt;https://blog.whitehat-seo.co.uk/email-marketing&lt;/a&gt;&lt;/p&gt;
&lt;p&gt;This guide will walk you through everything from integrating email into your marketing strategy with inbound tactics to personalizing content so it speaks directly to your customer. Think about building robust lists and creating a marketing email people can't wait to open. You'll learn how a smart email marketing strategy drives serious results—think higher engagement and conversion rates that move the needle for small businesses.&lt;/p&gt;&lt;p&gt;&lt;a href="http://video.whitehat-seo.co.uk/mastering-email-marketing-hubspot"&gt;&lt;img src="http://video.whitehat-seo.co.uk/64968569/92505435/87c0c085a4efdcc21adbca5bab12ff79/standard/download-10-thumbnail.jpg" width="75" height=""/&gt;&lt;/a&gt;&lt;/p&gt;</media:description>
            <media:content url="https://video.whitehat-seo.co.uk/v.ihtml/player.html?token=87c0c085a4efdcc21adbca5bab12ff79&amp;source=podcast&amp;photo%5fid=92505435" width="625" height="352" type="text/html" medium="video" duration="179" isDefault="true" expression="full"/>
            <media:thumbnail url="http://video.whitehat-seo.co.uk/64968569/92505435/87c0c085a4efdcc21adbca5bab12ff79/standard/download-10-thumbnail.jpg" width="75" height=""/>
            <itunes:image href="http://video.whitehat-seo.co.uk/64968569/92505435/87c0c085a4efdcc21adbca5bab12ff79/standard/download-10-thumbnail.jpg/thumbnail.jpg"/>
            <category>email marketing</category>
        </item>
        <item>
            <enclosure url="http://video.whitehat-seo.co.uk/64968559/92055925/725ceb8a5d3fc5f6c84d8416a00030a1/video_medium/digital-marketing-what-agencies-do-video.mp4?source=podcast" type="video/mp4" length="16219299"/>
            <title>Digital Marketing What Agencies Do</title>
            <link>http://video.whitehat-seo.co.uk/digital-marketing-what-agencies-do</link>
            <description>&lt;p&gt;&lt;a href="https://blog.whitehat-seo.co.uk/what-does-digital-marketing-agency-do"&gt;https://blog.whitehat-seo.co.uk/what-does-digital-marketing-agency-do&lt;/a&gt;&lt;/p&gt;
&lt;p&gt;A digital marketing agency is a marketing agency that focuses on the changing landscape of the digital era. Digital marketing agencies, in contrast with other marketing groups, concentrate mainly on leveraging new technologies and modern techniques to bolster their clients’ reputations and sales.&lt;/p&gt;&lt;p&gt;&lt;a href="http://video.whitehat-seo.co.uk/digital-marketing-what-agencies-do"&gt;&lt;img src="http://video.whitehat-seo.co.uk/64968559/92055925/725ceb8a5d3fc5f6c84d8416a00030a1/standard/download-9-thumbnail.jpg" width="75" height=""/&gt;&lt;/a&gt;&lt;/p&gt;</description>
            <guid>http://video.whitehat-seo.co.uk/photo/92055925</guid>
            <pubDate>Fri, 29 Dec 2023 16:09:41 GMT</pubDate>
            <media:title>Digital Marketing What Agencies Do</media:title>
            <itunes:summary>https://blog.whitehat-seo.co.uk/what-does-digital-marketing-agency-do
A digital marketing agency is a marketing agency that focuses on the changing landscape of the digital era. Digital marketing agencies, in contrast with other marketing groups, concentrate mainly on leveraging new technologies and modern techniques to bolster their clients’ reputations and sales.</itunes:summary>
            <itunes:subtitle>https://blog.whitehat-seo.co.uk/what-does-digital-marketing-agency-do
A digital marketing agency is a marketing agency that focuses on the changing landscape of the digital era. Digital marketing agencies, in contrast with other marketing groups,...</itunes:subtitle>
            <itunes:author>Whitehat SEO</itunes:author>
            <itunes:duration>02:25</itunes:duration>
            <media:description type="html">&lt;p&gt;&lt;a href="https://blog.whitehat-seo.co.uk/what-does-digital-marketing-agency-do"&gt;https://blog.whitehat-seo.co.uk/what-does-digital-marketing-agency-do&lt;/a&gt;&lt;/p&gt;
&lt;p&gt;A digital marketing agency is a marketing agency that focuses on the changing landscape of the digital era. Digital marketing agencies, in contrast with other marketing groups, concentrate mainly on leveraging new technologies and modern techniques to bolster their clients’ reputations and sales.&lt;/p&gt;&lt;p&gt;&lt;a href="http://video.whitehat-seo.co.uk/digital-marketing-what-agencies-do"&gt;&lt;img src="http://video.whitehat-seo.co.uk/64968559/92055925/725ceb8a5d3fc5f6c84d8416a00030a1/standard/download-9-thumbnail.jpg" width="75" height=""/&gt;&lt;/a&gt;&lt;/p&gt;</media:description>
            <media:content url="https://video.whitehat-seo.co.uk/v.ihtml/player.html?token=725ceb8a5d3fc5f6c84d8416a00030a1&amp;source=podcast&amp;photo%5fid=92055925" width="625" height="352" type="text/html" medium="video" duration="145" isDefault="true" expression="full"/>
            <media:thumbnail url="http://video.whitehat-seo.co.uk/64968559/92055925/725ceb8a5d3fc5f6c84d8416a00030a1/standard/download-9-thumbnail.jpg" width="75" height=""/>
            <itunes:image href="http://video.whitehat-seo.co.uk/64968559/92055925/725ceb8a5d3fc5f6c84d8416a00030a1/standard/download-9-thumbnail.jpg/thumbnail.jpg"/>
            <category>digital marketing agency</category>
        </item>
        <item>
            <enclosure url="http://video.whitehat-seo.co.uk/64968570/92055723/049cc67a55dcc8c37158dd645907bebf/video_medium/seo-2024-future-trends-video.mp4?source=podcast" type="video/mp4" length="16948683"/>
            <title>SEO 2024 Future Trends</title>
            <link>http://video.whitehat-seo.co.uk/seo-2024-future-trends</link>
            <description>&lt;p&gt;&lt;a href="https://blog.whitehat-seo.co.uk/seo-trends"&gt;https://blog.whitehat-seo.co.uk/seo-trends&lt;/a&gt;&lt;/p&gt;
&lt;p&gt;The landscape has transformed dramatically, from meta tags acting as gatekeepers to AI shaping our very approach to content creation. But here's your lifeline: In this piece, we're diving deep into how artificial intelligence isn't just complementing human ingenuity—it’s becoming a cornerstone of how Google understands relevance itself.&lt;/p&gt;&lt;p&gt;&lt;a href="http://video.whitehat-seo.co.uk/seo-2024-future-trends"&gt;&lt;img src="http://video.whitehat-seo.co.uk/64968570/92055723/049cc67a55dcc8c37158dd645907bebf/standard/download-9-thumbnail.jpg" width="75" height=""/&gt;&lt;/a&gt;&lt;/p&gt;</description>
            <guid>http://video.whitehat-seo.co.uk/photo/92055723</guid>
            <pubDate>Fri, 29 Dec 2023 15:44:34 GMT</pubDate>
            <media:title>SEO 2024 Future Trends</media:title>
            <itunes:summary>https://blog.whitehat-seo.co.uk/seo-trends
The landscape has transformed dramatically, from meta tags acting as gatekeepers to AI shaping our very approach to content creation. But here's your lifeline: In this piece, we're diving deep into how artificial intelligence isn't just complementing human ingenuity—it’s becoming a cornerstone of how Google understands relevance itself.</itunes:summary>
            <itunes:subtitle>https://blog.whitehat-seo.co.uk/seo-trends
The landscape has transformed dramatically, from meta tags acting as gatekeepers to AI shaping our very approach to content creation. But here's your lifeline: In this piece, we're diving deep into how...</itunes:subtitle>
            <itunes:author>Whitehat SEO</itunes:author>
            <itunes:duration>02:31</itunes:duration>
            <media:description type="html">&lt;p&gt;&lt;a href="https://blog.whitehat-seo.co.uk/seo-trends"&gt;https://blog.whitehat-seo.co.uk/seo-trends&lt;/a&gt;&lt;/p&gt;
&lt;p&gt;The landscape has transformed dramatically, from meta tags acting as gatekeepers to AI shaping our very approach to content creation. But here's your lifeline: In this piece, we're diving deep into how artificial intelligence isn't just complementing human ingenuity—it’s becoming a cornerstone of how Google understands relevance itself.&lt;/p&gt;&lt;p&gt;&lt;a href="http://video.whitehat-seo.co.uk/seo-2024-future-trends"&gt;&lt;img src="http://video.whitehat-seo.co.uk/64968570/92055723/049cc67a55dcc8c37158dd645907bebf/standard/download-9-thumbnail.jpg" width="75" height=""/&gt;&lt;/a&gt;&lt;/p&gt;</media:description>
            <media:content url="https://video.whitehat-seo.co.uk/v.ihtml/player.html?token=049cc67a55dcc8c37158dd645907bebf&amp;source=podcast&amp;photo%5fid=92055723" width="625" height="352" type="text/html" medium="video" duration="151" isDefault="true" expression="full"/>
            <media:thumbnail url="http://video.whitehat-seo.co.uk/64968570/92055723/049cc67a55dcc8c37158dd645907bebf/standard/download-9-thumbnail.jpg" width="75" height=""/>
            <itunes:image href="http://video.whitehat-seo.co.uk/64968570/92055723/049cc67a55dcc8c37158dd645907bebf/standard/download-9-thumbnail.jpg/thumbnail.jpg"/>
            <category>SEO Trends</category>
        </item>
        <item>
            <enclosure url="http://video.whitehat-seo.co.uk/64968568/91943359/27246c3380ee6e0f08a2ba03b2d35a28/video_medium/mastering-content-creation-a-guide-video.mp4?source=podcast" type="video/mp4" length="17547210"/>
            <title>Mastering Content Creation A Guide for  2024</title>
            <link>http://video.whitehat-seo.co.uk/mastering-content-creation-a-guide</link>
            <description>&lt;p&gt;&lt;a href="https://blog.whitehat-seo.co.uk/how-to-write-good-content"&gt;https://blog.whitehat-seo.co.uk/how-to-write-good-content&lt;/a&gt;&lt;/p&gt;
&lt;p&gt;Creating quality content is essential for achieving online success. What precisely is meant by 'high quality'? Let’s say you're making a cake: good content writing skills are your ingredients, and SEO is the recipe guiding you to sweet success. To bake this metaphorical cake just right, every sprinkle of sugar must attract search engines while delighting the taste buds of your audience.&lt;/p&gt;&lt;p&gt;&lt;a href="http://video.whitehat-seo.co.uk/mastering-content-creation-a-guide"&gt;&lt;img src="http://video.whitehat-seo.co.uk/64968568/91943359/27246c3380ee6e0f08a2ba03b2d35a28/standard/download-9-thumbnail.jpg" width="75" height=""/&gt;&lt;/a&gt;&lt;/p&gt;</description>
            <guid>http://video.whitehat-seo.co.uk/photo/91943359</guid>
            <pubDate>Fri, 22 Dec 2023 11:32:34 GMT</pubDate>
            <media:title>Mastering Content Creation A Guide for  2024</media:title>
            <itunes:summary>https://blog.whitehat-seo.co.uk/how-to-write-good-content
Creating quality content is essential for achieving online success. What precisely is meant by 'high quality'? Let’s say you're making a cake: good content writing skills are your ingredients, and SEO is the recipe guiding you to sweet success. To bake this metaphorical cake just right, every sprinkle of sugar must attract search engines while delighting the taste buds of your audience.</itunes:summary>
            <itunes:subtitle>https://blog.whitehat-seo.co.uk/how-to-write-good-content
Creating quality content is essential for achieving online success. What precisely is meant by 'high quality'? Let’s say you're making a cake: good content writing skills are your...</itunes:subtitle>
            <itunes:author>Whitehat SEO</itunes:author>
            <itunes:duration>02:59</itunes:duration>
            <media:description type="html">&lt;p&gt;&lt;a href="https://blog.whitehat-seo.co.uk/how-to-write-good-content"&gt;https://blog.whitehat-seo.co.uk/how-to-write-good-content&lt;/a&gt;&lt;/p&gt;
&lt;p&gt;Creating quality content is essential for achieving online success. What precisely is meant by 'high quality'? Let’s say you're making a cake: good content writing skills are your ingredients, and SEO is the recipe guiding you to sweet success. To bake this metaphorical cake just right, every sprinkle of sugar must attract search engines while delighting the taste buds of your audience.&lt;/p&gt;&lt;p&gt;&lt;a href="http://video.whitehat-seo.co.uk/mastering-content-creation-a-guide"&gt;&lt;img src="http://video.whitehat-seo.co.uk/64968568/91943359/27246c3380ee6e0f08a2ba03b2d35a28/standard/download-9-thumbnail.jpg" width="75" height=""/&gt;&lt;/a&gt;&lt;/p&gt;</media:description>
            <media:content url="https://video.whitehat-seo.co.uk/v.ihtml/player.html?token=27246c3380ee6e0f08a2ba03b2d35a28&amp;source=podcast&amp;photo%5fid=91943359" width="625" height="352" type="text/html" medium="video" duration="179" isDefault="true" expression="full"/>
            <media:thumbnail url="http://video.whitehat-seo.co.uk/64968568/91943359/27246c3380ee6e0f08a2ba03b2d35a28/standard/download-9-thumbnail.jpg" width="75" height=""/>
            <itunes:image href="http://video.whitehat-seo.co.uk/64968568/91943359/27246c3380ee6e0f08a2ba03b2d35a28/standard/download-9-thumbnail.jpg/thumbnail.jpg"/>
            <category>content marketing</category>
        </item>
        <item>
            <enclosure url="http://video.whitehat-seo.co.uk/64968571/91890224/509fed6fa455f3e6d5ee0a5dae1c1fa6/video_medium/building-your-marketing-dream-team-video.mp4?source=podcast" type="video/mp4" length="16497548"/>
            <title>Building Your Marketing Dream Team</title>
            <link>http://video.whitehat-seo.co.uk/building-your-marketing-dream-team</link>
            <description>&lt;p&gt;&lt;a href="https://blog.whitehat-seo.co.uk/how-to-build-a-marketing-team"&gt;https://blog.whitehat-seo.co.uk/how-to-build-a-marketing-team&lt;/a&gt;&lt;/p&gt;
&lt;p&gt;We're going to unpack the strategies that can transform your marketing team into a dynamic force. A squad geared up for success with every member feeling valued and fairly compensated. Because when everyone is on board, pulling in the same direction, that's when real magic happens—results follow naturally.&lt;/p&gt;&lt;p&gt;&lt;a href="http://video.whitehat-seo.co.uk/building-your-marketing-dream-team"&gt;&lt;img src="http://video.whitehat-seo.co.uk/64968571/91890224/509fed6fa455f3e6d5ee0a5dae1c1fa6/standard/download-9-thumbnail.jpg" width="75" height=""/&gt;&lt;/a&gt;&lt;/p&gt;</description>
            <guid>http://video.whitehat-seo.co.uk/photo/91890224</guid>
            <pubDate>Wed, 20 Dec 2023 13:25:36 GMT</pubDate>
            <media:title>Building Your Marketing Dream Team</media:title>
            <itunes:summary>https://blog.whitehat-seo.co.uk/how-to-build-a-marketing-team
We're going to unpack the strategies that can transform your marketing team into a dynamic force. A squad geared up for success with every member feeling valued and fairly compensated. Because when everyone is on board, pulling in the same direction, that's when real magic happens—results follow naturally.</itunes:summary>
            <itunes:subtitle>https://blog.whitehat-seo.co.uk/how-to-build-a-marketing-team
We're going to unpack the strategies that can transform your marketing team into a dynamic force. A squad geared up for success with every member feeling valued and fairly compensated....</itunes:subtitle>
            <itunes:author>Whitehat SEO</itunes:author>
            <itunes:duration>02:25</itunes:duration>
            <media:description type="html">&lt;p&gt;&lt;a href="https://blog.whitehat-seo.co.uk/how-to-build-a-marketing-team"&gt;https://blog.whitehat-seo.co.uk/how-to-build-a-marketing-team&lt;/a&gt;&lt;/p&gt;
&lt;p&gt;We're going to unpack the strategies that can transform your marketing team into a dynamic force. A squad geared up for success with every member feeling valued and fairly compensated. Because when everyone is on board, pulling in the same direction, that's when real magic happens—results follow naturally.&lt;/p&gt;&lt;p&gt;&lt;a href="http://video.whitehat-seo.co.uk/building-your-marketing-dream-team"&gt;&lt;img src="http://video.whitehat-seo.co.uk/64968571/91890224/509fed6fa455f3e6d5ee0a5dae1c1fa6/standard/download-9-thumbnail.jpg" width="75" height=""/&gt;&lt;/a&gt;&lt;/p&gt;</media:description>
            <media:content url="https://video.whitehat-seo.co.uk/v.ihtml/player.html?token=509fed6fa455f3e6d5ee0a5dae1c1fa6&amp;source=podcast&amp;photo%5fid=91890224" width="625" height="352" type="text/html" medium="video" duration="145" isDefault="true" expression="full"/>
            <media:thumbnail url="http://video.whitehat-seo.co.uk/64968571/91890224/509fed6fa455f3e6d5ee0a5dae1c1fa6/standard/download-9-thumbnail.jpg" width="75" height=""/>
            <itunes:image href="http://video.whitehat-seo.co.uk/64968571/91890224/509fed6fa455f3e6d5ee0a5dae1c1fa6/standard/download-9-thumbnail.jpg/thumbnail.jpg"/>
            <category>marketing agency</category>
        </item>
        <item>
            <enclosure url="http://video.whitehat-seo.co.uk/64968575/91850557/a8da63268a092d502d8899374fbeb95a/video_medium/what-is-inbound-marketing-video.mp4?source=podcast" type="video/mp4" length="17125506"/>
            <title>What Is Inbound Marketing</title>
            <link>http://video.whitehat-seo.co.uk/what-is-inbound-marketing</link>
            <description>&lt;p&gt;&lt;a href="https://blog.whitehat-seo.co.uk/what-is-inbound-marketing"&gt;https://blog.whitehat-seo.co.uk/what-is-inbound-marketing&lt;/a&gt;&lt;/p&gt;
&lt;p&gt;it's that savvy blend of content creation, social media charm, and email wit that turns strangers into friends and then customers. It's how small businesses can rub shoulders with giants without breaking a sweat.&lt;/p&gt;&lt;p&gt;&lt;a href="http://video.whitehat-seo.co.uk/what-is-inbound-marketing"&gt;&lt;img src="http://video.whitehat-seo.co.uk/64968575/91850557/a8da63268a092d502d8899374fbeb95a/standard/download-9-thumbnail.jpg" width="75" height=""/&gt;&lt;/a&gt;&lt;/p&gt;</description>
            <guid>http://video.whitehat-seo.co.uk/photo/91850557</guid>
            <pubDate>Tue, 19 Dec 2023 15:36:44 GMT</pubDate>
            <media:title>What Is Inbound Marketing</media:title>
            <itunes:summary>https://blog.whitehat-seo.co.uk/what-is-inbound-marketing
it's that savvy blend of content creation, social media charm, and email wit that turns strangers into friends and then customers. It's how small businesses can rub shoulders with giants without breaking a sweat.</itunes:summary>
            <itunes:subtitle>https://blog.whitehat-seo.co.uk/what-is-inbound-marketing
it's that savvy blend of content creation, social media charm, and email wit that turns strangers into friends and then customers. It's how small businesses can rub shoulders with giants...</itunes:subtitle>
            <itunes:author>Whitehat SEO</itunes:author>
            <itunes:duration>02:17</itunes:duration>
            <media:description type="html">&lt;p&gt;&lt;a href="https://blog.whitehat-seo.co.uk/what-is-inbound-marketing"&gt;https://blog.whitehat-seo.co.uk/what-is-inbound-marketing&lt;/a&gt;&lt;/p&gt;
&lt;p&gt;it's that savvy blend of content creation, social media charm, and email wit that turns strangers into friends and then customers. It's how small businesses can rub shoulders with giants without breaking a sweat.&lt;/p&gt;&lt;p&gt;&lt;a href="http://video.whitehat-seo.co.uk/what-is-inbound-marketing"&gt;&lt;img src="http://video.whitehat-seo.co.uk/64968575/91850557/a8da63268a092d502d8899374fbeb95a/standard/download-9-thumbnail.jpg" width="75" height=""/&gt;&lt;/a&gt;&lt;/p&gt;</media:description>
            <media:content url="https://video.whitehat-seo.co.uk/v.ihtml/player.html?token=a8da63268a092d502d8899374fbeb95a&amp;source=podcast&amp;photo%5fid=91850557" width="625" height="352" type="text/html" medium="video" duration="137" isDefault="true" expression="full"/>
            <media:thumbnail url="http://video.whitehat-seo.co.uk/64968575/91850557/a8da63268a092d502d8899374fbeb95a/standard/download-9-thumbnail.jpg" width="75" height=""/>
            <itunes:image href="http://video.whitehat-seo.co.uk/64968575/91850557/a8da63268a092d502d8899374fbeb95a/standard/download-9-thumbnail.jpg/thumbnail.jpg"/>
            <category>hubspot</category>
            <category>inbound marketing</category>
        </item>
        <item>
            <enclosure url="http://video.whitehat-seo.co.uk/64968559/91725695/be38bf5397b41ef7487d9b705e6e95be/video_medium/law-firm-marketing-in-2024-video.mp4?source=podcast" type="video/mp4" length="18173972"/>
            <title>Law Firm Marketing in 2024</title>
            <link>http://video.whitehat-seo.co.uk/law-firm-marketing-in-2024</link>
            <description>&lt;p&gt;&lt;a href="https://blog.whitehat-seo.co.uk/law-firm-marketing"&gt;https://blog.whitehat-seo.co.uk/law-firm-marketing&lt;/a&gt;&lt;/p&gt;
&lt;p&gt;Curious to learn more? Let's dive into our journey of turning old, tired methods into fresh and effective law firm marketing strategies. We'll discuss how using tools like SEO optimization, email newsletters and working with a law firm marketing agency can create remarkable results.&lt;/p&gt;&lt;p&gt;&lt;a href="http://video.whitehat-seo.co.uk/law-firm-marketing-in-2024"&gt;&lt;img src="http://video.whitehat-seo.co.uk/64968559/91725695/be38bf5397b41ef7487d9b705e6e95be/standard/download-8-thumbnail.jpg" width="75" height=""/&gt;&lt;/a&gt;&lt;/p&gt;</description>
            <guid>http://video.whitehat-seo.co.uk/photo/91725695</guid>
            <pubDate>Thu, 14 Dec 2023 15:59:09 GMT</pubDate>
            <media:title>Law Firm Marketing in 2024</media:title>
            <itunes:summary>https://blog.whitehat-seo.co.uk/law-firm-marketing
Curious to learn more? Let's dive into our journey of turning old, tired methods into fresh and effective law firm marketing strategies. We'll discuss how using tools like SEO optimization, email newsletters and working with a law firm marketing agency can create remarkable results.</itunes:summary>
            <itunes:subtitle>https://blog.whitehat-seo.co.uk/law-firm-marketing
Curious to learn more? Let's dive into our journey of turning old, tired methods into fresh and effective law firm marketing strategies. We'll discuss how using tools like SEO optimization, email...</itunes:subtitle>
            <itunes:author>Whitehat SEO</itunes:author>
            <itunes:duration>03:06</itunes:duration>
            <media:description type="html">&lt;p&gt;&lt;a href="https://blog.whitehat-seo.co.uk/law-firm-marketing"&gt;https://blog.whitehat-seo.co.uk/law-firm-marketing&lt;/a&gt;&lt;/p&gt;
&lt;p&gt;Curious to learn more? Let's dive into our journey of turning old, tired methods into fresh and effective law firm marketing strategies. We'll discuss how using tools like SEO optimization, email newsletters and working with a law firm marketing agency can create remarkable results.&lt;/p&gt;&lt;p&gt;&lt;a href="http://video.whitehat-seo.co.uk/law-firm-marketing-in-2024"&gt;&lt;img src="http://video.whitehat-seo.co.uk/64968559/91725695/be38bf5397b41ef7487d9b705e6e95be/standard/download-8-thumbnail.jpg" width="75" height=""/&gt;&lt;/a&gt;&lt;/p&gt;</media:description>
            <media:content url="https://video.whitehat-seo.co.uk/v.ihtml/player.html?token=be38bf5397b41ef7487d9b705e6e95be&amp;source=podcast&amp;photo%5fid=91725695" width="625" height="352" type="text/html" medium="video" duration="186" isDefault="true" expression="full"/>
            <media:thumbnail url="http://video.whitehat-seo.co.uk/64968559/91725695/be38bf5397b41ef7487d9b705e6e95be/standard/download-8-thumbnail.jpg" width="75" height=""/>
            <itunes:image href="http://video.whitehat-seo.co.uk/64968559/91725695/be38bf5397b41ef7487d9b705e6e95be/standard/download-8-thumbnail.jpg/thumbnail.jpg"/>
            <category>digital marketing for solicitors</category>
            <category>law firm marketing</category>
        </item>
        <item>
            <enclosure url="http://video.whitehat-seo.co.uk/64968577/91699650/a16552fa4872df784aab9d0912ed1563/video_medium/mastering-ppc-uks-b2b-marketing-video.mp4?source=podcast" type="video/mp4" length="17900866"/>
            <title>Mastering PPC UKs B2B Marketing Game</title>
            <link>http://video.whitehat-seo.co.uk/mastering-ppc-uks-b2b-marketing</link>
            <description>&lt;p&gt;&lt;a href="https://blog.whitehat-seo.co.uk/ppc-marketing"&gt;https://blog.whitehat-seo.co.uk/ppc-marketing&lt;/a&gt;&lt;/p&gt;
&lt;p&gt;When it comes to generating leads and boosting sales, Pay-Per-Click (PPC) marketing is a game-changer for many businesses. This advertising model lets advertisers pay each time someone clicks on their ads - hence the name.&lt;/p&gt;&lt;p&gt;&lt;a href="http://video.whitehat-seo.co.uk/mastering-ppc-uks-b2b-marketing"&gt;&lt;img src="http://video.whitehat-seo.co.uk/64968577/91699650/a16552fa4872df784aab9d0912ed1563/standard/download-8-thumbnail.jpg" width="75" height=""/&gt;&lt;/a&gt;&lt;/p&gt;</description>
            <guid>http://video.whitehat-seo.co.uk/photo/91699650</guid>
            <pubDate>Thu, 14 Dec 2023 10:52:45 GMT</pubDate>
            <media:title>Mastering PPC UKs B2B Marketing Game</media:title>
            <itunes:summary>https://blog.whitehat-seo.co.uk/ppc-marketing
When it comes to generating leads and boosting sales, Pay-Per-Click (PPC) marketing is a game-changer for many businesses. This advertising model lets advertisers pay each time someone clicks on their ads - hence the name.</itunes:summary>
            <itunes:subtitle>https://blog.whitehat-seo.co.uk/ppc-marketing
When it comes to generating leads and boosting sales, Pay-Per-Click (PPC) marketing is a game-changer for many businesses. This advertising model lets advertisers pay each time someone clicks on their...</itunes:subtitle>
            <itunes:author>Whitehat SEO</itunes:author>
            <itunes:duration>03:18</itunes:duration>
            <media:description type="html">&lt;p&gt;&lt;a href="https://blog.whitehat-seo.co.uk/ppc-marketing"&gt;https://blog.whitehat-seo.co.uk/ppc-marketing&lt;/a&gt;&lt;/p&gt;
&lt;p&gt;When it comes to generating leads and boosting sales, Pay-Per-Click (PPC) marketing is a game-changer for many businesses. This advertising model lets advertisers pay each time someone clicks on their ads - hence the name.&lt;/p&gt;&lt;p&gt;&lt;a href="http://video.whitehat-seo.co.uk/mastering-ppc-uks-b2b-marketing"&gt;&lt;img src="http://video.whitehat-seo.co.uk/64968577/91699650/a16552fa4872df784aab9d0912ed1563/standard/download-8-thumbnail.jpg" width="75" height=""/&gt;&lt;/a&gt;&lt;/p&gt;</media:description>
            <media:content url="https://video.whitehat-seo.co.uk/v.ihtml/player.html?token=a16552fa4872df784aab9d0912ed1563&amp;source=podcast&amp;photo%5fid=91699650" width="625" height="352" type="text/html" medium="video" duration="198" isDefault="true" expression="full"/>
            <media:thumbnail url="http://video.whitehat-seo.co.uk/64968577/91699650/a16552fa4872df784aab9d0912ed1563/standard/download-8-thumbnail.jpg" width="75" height=""/>
            <itunes:image href="http://video.whitehat-seo.co.uk/64968577/91699650/a16552fa4872df784aab9d0912ed1563/standard/download-8-thumbnail.jpg/thumbnail.jpg"/>
            <category>ppc</category>
        </item>
        <item>
            <enclosure url="http://video.whitehat-seo.co.uk/64968561/91666608/aa5a845ac3a19f10e51d1b5b2be03777/video_medium/mastering-local-seo-in-the-uk-video.mp4?source=podcast" type="video/mp4" length="13100281"/>
            <title>Mastering Local SEO in the UK</title>
            <link>http://video.whitehat-seo.co.uk/mastering-local-seo-in-the-uk</link>
            <description>&lt;p&gt;&lt;a href="https://blog.whitehat-seo.co.uk/local-seo"&gt;https://blog.whitehat-seo.co.uk/local-seo&lt;/a&gt;&lt;/p&gt;
&lt;p&gt;Imagine walking down a bustling street in your city, craving some good old fish and chips. You whip out your phone and type "best fish and chips near me". Google springs into action, serving you a list of local businesses matching your hunger pangs. This is the magic of local SEO.&lt;/p&gt;&lt;p&gt;&lt;a href="http://video.whitehat-seo.co.uk/mastering-local-seo-in-the-uk"&gt;&lt;img src="http://video.whitehat-seo.co.uk/64968561/91666608/aa5a845ac3a19f10e51d1b5b2be03777/standard/download-9-thumbnail.jpg" width="75" height=""/&gt;&lt;/a&gt;&lt;/p&gt;</description>
            <guid>http://video.whitehat-seo.co.uk/photo/91666608</guid>
            <pubDate>Wed, 13 Dec 2023 13:28:08 GMT</pubDate>
            <media:title>Mastering Local SEO in the UK</media:title>
            <itunes:summary>https://blog.whitehat-seo.co.uk/local-seo
Imagine walking down a bustling street in your city, craving some good old fish and chips. You whip out your phone and type "best fish and chips near me". Google springs into action, serving you a list of local businesses matching your hunger pangs. This is the magic of local SEO.</itunes:summary>
            <itunes:subtitle>https://blog.whitehat-seo.co.uk/local-seo
Imagine walking down a bustling street in your city, craving some good old fish and chips. You whip out your phone and type "best fish and chips near me". Google springs into action, serving you a list of...</itunes:subtitle>
            <itunes:author>Whitehat SEO</itunes:author>
            <itunes:duration>02:36</itunes:duration>
            <media:description type="html">&lt;p&gt;&lt;a href="https://blog.whitehat-seo.co.uk/local-seo"&gt;https://blog.whitehat-seo.co.uk/local-seo&lt;/a&gt;&lt;/p&gt;
&lt;p&gt;Imagine walking down a bustling street in your city, craving some good old fish and chips. You whip out your phone and type "best fish and chips near me". Google springs into action, serving you a list of local businesses matching your hunger pangs. This is the magic of local SEO.&lt;/p&gt;&lt;p&gt;&lt;a href="http://video.whitehat-seo.co.uk/mastering-local-seo-in-the-uk"&gt;&lt;img src="http://video.whitehat-seo.co.uk/64968561/91666608/aa5a845ac3a19f10e51d1b5b2be03777/standard/download-9-thumbnail.jpg" width="75" height=""/&gt;&lt;/a&gt;&lt;/p&gt;</media:description>
            <media:content url="https://video.whitehat-seo.co.uk/v.ihtml/player.html?token=aa5a845ac3a19f10e51d1b5b2be03777&amp;source=podcast&amp;photo%5fid=91666608" width="625" height="352" type="text/html" medium="video" duration="156" isDefault="true" expression="full"/>
            <media:thumbnail url="http://video.whitehat-seo.co.uk/64968561/91666608/aa5a845ac3a19f10e51d1b5b2be03777/standard/download-9-thumbnail.jpg" width="75" height=""/>
            <itunes:image href="http://video.whitehat-seo.co.uk/64968561/91666608/aa5a845ac3a19f10e51d1b5b2be03777/standard/download-9-thumbnail.jpg/thumbnail.jpg"/>
            <category>digital marketing</category>
            <category>local seo</category>
            <category>search engine optimisation</category>
        </item>
        <item>
            <enclosure url="http://video.whitehat-seo.co.uk/64968556/91630906/f626a2c4b99e8723d6a757383f976f3a/video_medium/mastering-content-distribution-on-video.mp4?source=podcast" type="video/mp4" length="13728680"/>
            <title>Mastering Content Distribution On Social</title>
            <link>http://video.whitehat-seo.co.uk/mastering-content-distribution-on</link>
            <description>&lt;p&gt;&lt;a href="https://blog.whitehat-seo.co.uk/4-ways-to-distribute-content-via-social-media"&gt;https://blog.whitehat-seo.co.uk/4-ways-to-distribute-content-via-social-media&lt;/a&gt;&lt;/p&gt;
&lt;p&gt;In today's digital age, merely creating content isn't enough. Think about your current distribution strategy: are you tailoring it to each social media platform, or are you applying a one-size-fits-all approach?&lt;/p&gt;&lt;p&gt;&lt;a href="http://video.whitehat-seo.co.uk/mastering-content-distribution-on"&gt;&lt;img src="http://video.whitehat-seo.co.uk/64968556/91630906/f626a2c4b99e8723d6a757383f976f3a/standard/download-8-thumbnail.jpg" width="75" height=""/&gt;&lt;/a&gt;&lt;/p&gt;</description>
            <guid>http://video.whitehat-seo.co.uk/photo/91630906</guid>
            <pubDate>Tue, 12 Dec 2023 17:17:38 GMT</pubDate>
            <media:title>Mastering Content Distribution On Social</media:title>
            <itunes:summary>https://blog.whitehat-seo.co.uk/4-ways-to-distribute-content-via-social-media
In today's digital age, merely creating content isn't enough. Think about your current distribution strategy: are you tailoring it to each social media platform, or are you applying a one-size-fits-all approach?</itunes:summary>
            <itunes:subtitle>https://blog.whitehat-seo.co.uk/4-ways-to-distribute-content-via-social-media
In today's digital age, merely creating content isn't enough. Think about your current distribution strategy: are you tailoring it to each social media platform, or are...</itunes:subtitle>
            <itunes:author>Whitehat SEO</itunes:author>
            <itunes:duration>02:46</itunes:duration>
            <media:description type="html">&lt;p&gt;&lt;a href="https://blog.whitehat-seo.co.uk/4-ways-to-distribute-content-via-social-media"&gt;https://blog.whitehat-seo.co.uk/4-ways-to-distribute-content-via-social-media&lt;/a&gt;&lt;/p&gt;
&lt;p&gt;In today's digital age, merely creating content isn't enough. Think about your current distribution strategy: are you tailoring it to each social media platform, or are you applying a one-size-fits-all approach?&lt;/p&gt;&lt;p&gt;&lt;a href="http://video.whitehat-seo.co.uk/mastering-content-distribution-on"&gt;&lt;img src="http://video.whitehat-seo.co.uk/64968556/91630906/f626a2c4b99e8723d6a757383f976f3a/standard/download-8-thumbnail.jpg" width="75" height=""/&gt;&lt;/a&gt;&lt;/p&gt;</media:description>
            <media:content url="https://video.whitehat-seo.co.uk/v.ihtml/player.html?token=f626a2c4b99e8723d6a757383f976f3a&amp;source=podcast&amp;photo%5fid=91630906" width="625" height="352" type="text/html" medium="video" duration="166" isDefault="true" expression="full"/>
            <media:thumbnail url="http://video.whitehat-seo.co.uk/64968556/91630906/f626a2c4b99e8723d6a757383f976f3a/standard/download-8-thumbnail.jpg" width="75" height=""/>
            <itunes:image href="http://video.whitehat-seo.co.uk/64968556/91630906/f626a2c4b99e8723d6a757383f976f3a/standard/download-8-thumbnail.jpg/thumbnail.jpg"/>
            <category>social media marketing</category>
        </item>
        <item>
            <enclosure url="http://video.whitehat-seo.co.uk/64968555/91586614/0b36c38f49a7431f1204ffc13cc893e2/video_medium/mastering-seo-campaigns-with-video.mp4?source=podcast" type="video/mp4" length="19721573"/>
            <title>Mastering SEO Campaigns with HubSpot</title>
            <link>http://video.whitehat-seo.co.uk/mastering-seo-campaigns-with</link>
            <description>&lt;p&gt;&lt;a href="https://blog.whitehat-seo.co.uk/seo-campaign"&gt;https://blog.whitehat-seo.co.uk/seo-campaign&lt;/a&gt;&lt;/p&gt;
&lt;p&gt;The heart of a successful digital marketing strategy often beats with the rhythm set by an effective SEO campaign. What is an SEO campaign, and why should its success be of importance to you?&lt;/p&gt;&lt;p&gt;&lt;a href="http://video.whitehat-seo.co.uk/mastering-seo-campaigns-with"&gt;&lt;img src="http://video.whitehat-seo.co.uk/64968555/91586614/0b36c38f49a7431f1204ffc13cc893e2/standard/download-9-thumbnail.jpg" width="75" height=""/&gt;&lt;/a&gt;&lt;/p&gt;</description>
            <guid>http://video.whitehat-seo.co.uk/photo/91586614</guid>
            <pubDate>Mon, 11 Dec 2023 15:03:33 GMT</pubDate>
            <media:title>Mastering SEO Campaigns with HubSpot</media:title>
            <itunes:summary>https://blog.whitehat-seo.co.uk/seo-campaign
The heart of a successful digital marketing strategy often beats with the rhythm set by an effective SEO campaign. What is an SEO campaign, and why should its success be of importance to you?</itunes:summary>
            <itunes:subtitle>https://blog.whitehat-seo.co.uk/seo-campaign
The heart of a successful digital marketing strategy often beats with the rhythm set by an effective SEO campaign. What is an SEO campaign, and why should its success be of importance to you?</itunes:subtitle>
            <itunes:author>Whitehat SEO</itunes:author>
            <itunes:duration>03:47</itunes:duration>
            <media:description type="html">&lt;p&gt;&lt;a href="https://blog.whitehat-seo.co.uk/seo-campaign"&gt;https://blog.whitehat-seo.co.uk/seo-campaign&lt;/a&gt;&lt;/p&gt;
&lt;p&gt;The heart of a successful digital marketing strategy often beats with the rhythm set by an effective SEO campaign. What is an SEO campaign, and why should its success be of importance to you?&lt;/p&gt;&lt;p&gt;&lt;a href="http://video.whitehat-seo.co.uk/mastering-seo-campaigns-with"&gt;&lt;img src="http://video.whitehat-seo.co.uk/64968555/91586614/0b36c38f49a7431f1204ffc13cc893e2/standard/download-9-thumbnail.jpg" width="75" height=""/&gt;&lt;/a&gt;&lt;/p&gt;</media:description>
            <media:content url="https://video.whitehat-seo.co.uk/v.ihtml/player.html?token=0b36c38f49a7431f1204ffc13cc893e2&amp;source=podcast&amp;photo%5fid=91586614" width="625" height="352" type="text/html" medium="video" duration="227" isDefault="true" expression="full"/>
            <media:thumbnail url="http://video.whitehat-seo.co.uk/64968555/91586614/0b36c38f49a7431f1204ffc13cc893e2/standard/download-9-thumbnail.jpg" width="75" height=""/>
            <itunes:image href="http://video.whitehat-seo.co.uk/64968555/91586614/0b36c38f49a7431f1204ffc13cc893e2/standard/download-9-thumbnail.jpg/thumbnail.jpg"/>
            <category>HubSpot SEO</category>
            <category>search engine optimization</category>
            <category>seo campaigns</category>
        </item>
        <item>
            <enclosure url="http://video.whitehat-seo.co.uk/64968560/91515046/7b04e90461dbe47aef4e8fc600f5727e/video_medium/ai-revolution-the-future-of-video.mp4?source=podcast" type="video/mp4" length="22189825"/>
            <title>AI Revolution_ The Future of Marketing</title>
            <link>http://video.whitehat-seo.co.uk/ai-revolution-the-future-of</link>
            <description>&lt;p&gt;&lt;a href="https://blog.whitehat-seo.co.uk/ai-for-marketers"&gt;https://blog.whitehat-seo.co.uk/ai-for-marketers&lt;/a&gt;&lt;/p&gt;
&lt;p&gt;Many are clueless about how to leverage this advanced technology. However, this knowledge gap separates the conventional marketer from the futuristic strategist. To reach a higher level of success, it is essential to master the use of AI in marketing strategy.&lt;/p&gt;&lt;p&gt;&lt;a href="http://video.whitehat-seo.co.uk/ai-revolution-the-future-of"&gt;&lt;img src="http://video.whitehat-seo.co.uk/64968560/91515046/7b04e90461dbe47aef4e8fc600f5727e/standard/download-9-thumbnail.jpg" width="75" height=""/&gt;&lt;/a&gt;&lt;/p&gt;</description>
            <guid>http://video.whitehat-seo.co.uk/photo/91515046</guid>
            <pubDate>Sun, 10 Dec 2023 11:46:01 GMT</pubDate>
            <media:title>AI Revolution_ The Future of Marketing</media:title>
            <itunes:summary>https://blog.whitehat-seo.co.uk/ai-for-marketers
Many are clueless about how to leverage this advanced technology. However, this knowledge gap separates the conventional marketer from the futuristic strategist. To reach a higher level of success, it is essential to master the use of AI in marketing strategy.</itunes:summary>
            <itunes:subtitle>https://blog.whitehat-seo.co.uk/ai-for-marketers
Many are clueless about how to leverage this advanced technology. However, this knowledge gap separates the conventional marketer from the futuristic strategist. To reach a higher level of success,...</itunes:subtitle>
            <itunes:author>Whitehat SEO</itunes:author>
            <itunes:duration>04:03</itunes:duration>
            <media:description type="html">&lt;p&gt;&lt;a href="https://blog.whitehat-seo.co.uk/ai-for-marketers"&gt;https://blog.whitehat-seo.co.uk/ai-for-marketers&lt;/a&gt;&lt;/p&gt;
&lt;p&gt;Many are clueless about how to leverage this advanced technology. However, this knowledge gap separates the conventional marketer from the futuristic strategist. To reach a higher level of success, it is essential to master the use of AI in marketing strategy.&lt;/p&gt;&lt;p&gt;&lt;a href="http://video.whitehat-seo.co.uk/ai-revolution-the-future-of"&gt;&lt;img src="http://video.whitehat-seo.co.uk/64968560/91515046/7b04e90461dbe47aef4e8fc600f5727e/standard/download-9-thumbnail.jpg" width="75" height=""/&gt;&lt;/a&gt;&lt;/p&gt;</media:description>
            <media:content url="https://video.whitehat-seo.co.uk/v.ihtml/player.html?token=7b04e90461dbe47aef4e8fc600f5727e&amp;source=podcast&amp;photo%5fid=91515046" width="625" height="352" type="text/html" medium="video" duration="243" isDefault="true" expression="full"/>
            <media:thumbnail url="http://video.whitehat-seo.co.uk/64968560/91515046/7b04e90461dbe47aef4e8fc600f5727e/standard/download-9-thumbnail.jpg" width="75" height=""/>
            <itunes:image href="http://video.whitehat-seo.co.uk/64968560/91515046/7b04e90461dbe47aef4e8fc600f5727e/standard/download-9-thumbnail.jpg/thumbnail.jpg"/>
            <category>ai</category>
            <category>marketing strategy</category>
        </item>
        <item>
            <enclosure url="http://video.whitehat-seo.co.uk/64968576/91502176/2ec1902b9cfa265c6fda5b92d8676c42/video_medium/white-hat-vs-black-hat-the-seo-video.mp4?source=podcast" type="video/mp4" length="21081686"/>
            <title>White Hat vs Black Hat The SEO Showdown.mp4</title>
            <link>http://video.whitehat-seo.co.uk/white-hat-vs-black-hat-the-seo</link>
            <description>&lt;p&gt;&lt;a href="https://blog.whitehat-seo.co.uk/white-hat-seo"&gt;https://blog.whitehat-seo.co.uk/white-hat-seo&lt;/a&gt;&lt;/p&gt;
&lt;p&gt;Imagine trying to find a hidden treasure in the vast digital ocean. That's what it feels like when your website is lost among millions on the internet. But, there's one reliable compass that can guide you - white hat SEO.&lt;/p&gt;
&lt;p&gt;This isn't about magic tricks or quick fixes; it’s a commitment to quality and relevance. A commitment I once shrugged off as 'just another marketing buzzword'. Boy, was I wrong!&lt;/p&gt;&lt;p&gt;&lt;a href="http://video.whitehat-seo.co.uk/white-hat-vs-black-hat-the-seo"&gt;&lt;img src="http://video.whitehat-seo.co.uk/64968576/91502176/2ec1902b9cfa265c6fda5b92d8676c42/standard/download-8-thumbnail.jpg" width="75" height=""/&gt;&lt;/a&gt;&lt;/p&gt;</description>
            <guid>http://video.whitehat-seo.co.uk/photo/91502176</guid>
            <pubDate>Sat, 09 Dec 2023 13:15:16 GMT</pubDate>
            <media:title>White Hat vs Black Hat The SEO Showdown.mp4</media:title>
            <itunes:summary>https://blog.whitehat-seo.co.uk/white-hat-seo
Imagine trying to find a hidden treasure in the vast digital ocean. That's what it feels like when your website is lost among millions on the internet. But, there's one reliable compass that can guide you - white hat SEO.
This isn't about magic tricks or quick fixes; it’s a commitment to quality and relevance. A commitment I once shrugged off as 'just another marketing buzzword'. Boy, was I wrong!</itunes:summary>
            <itunes:subtitle>https://blog.whitehat-seo.co.uk/white-hat-seo
Imagine trying to find a hidden treasure in the vast digital ocean. That's what it feels like when your website is lost among millions on the internet. But, there's one reliable compass that can guide...</itunes:subtitle>
            <itunes:author>Whitehat SEO</itunes:author>
            <itunes:duration>03:29</itunes:duration>
            <media:description type="html">&lt;p&gt;&lt;a href="https://blog.whitehat-seo.co.uk/white-hat-seo"&gt;https://blog.whitehat-seo.co.uk/white-hat-seo&lt;/a&gt;&lt;/p&gt;
&lt;p&gt;Imagine trying to find a hidden treasure in the vast digital ocean. That's what it feels like when your website is lost among millions on the internet. But, there's one reliable compass that can guide you - white hat SEO.&lt;/p&gt;
&lt;p&gt;This isn't about magic tricks or quick fixes; it’s a commitment to quality and relevance. A commitment I once shrugged off as 'just another marketing buzzword'. Boy, was I wrong!&lt;/p&gt;&lt;p&gt;&lt;a href="http://video.whitehat-seo.co.uk/white-hat-vs-black-hat-the-seo"&gt;&lt;img src="http://video.whitehat-seo.co.uk/64968576/91502176/2ec1902b9cfa265c6fda5b92d8676c42/standard/download-8-thumbnail.jpg" width="75" height=""/&gt;&lt;/a&gt;&lt;/p&gt;</media:description>
            <media:content url="https://video.whitehat-seo.co.uk/v.ihtml/player.html?token=2ec1902b9cfa265c6fda5b92d8676c42&amp;source=podcast&amp;photo%5fid=91502176" width="625" height="352" type="text/html" medium="video" duration="209" isDefault="true" expression="full"/>
            <media:thumbnail url="http://video.whitehat-seo.co.uk/64968576/91502176/2ec1902b9cfa265c6fda5b92d8676c42/standard/download-8-thumbnail.jpg" width="75" height=""/>
            <itunes:image href="http://video.whitehat-seo.co.uk/64968576/91502176/2ec1902b9cfa265c6fda5b92d8676c42/standard/download-8-thumbnail.jpg/thumbnail.jpg"/>
            <category>black hat seo</category>
            <category>search engine optimization</category>
            <category>white hat seo</category>
        </item>
        <item>
            <enclosure url="http://video.whitehat-seo.co.uk/64968566/91490921/ef457bb2f58ef5ae9d00ba160d9f8483/video_medium/mastering-contextual-marketing-video.mp4?source=podcast" type="video/mp4" length="21407750"/>
            <title>Mastering Contextual Marketing Strategy</title>
            <link>http://video.whitehat-seo.co.uk/mastering-contextual-marketing</link>
            <description>&lt;p&gt;&lt;a href="https://blog.whitehat-seo.co.uk/planning-a-contextual-marketing-strategy"&gt;https://blog.whitehat-seo.co.uk/planning-a-contextual-marketing-strategy&lt;/a&gt;&lt;/p&gt;
&lt;p&gt;Navigating the ever-changing digital marketing landscape can be daunting, but a well-crafted contextual marketing strategy can help guide you through.&lt;/p&gt;&lt;p&gt;&lt;a href="http://video.whitehat-seo.co.uk/mastering-contextual-marketing"&gt;&lt;img src="http://video.whitehat-seo.co.uk/64968566/91490921/ef457bb2f58ef5ae9d00ba160d9f8483/standard/download-9-thumbnail.jpg" width="75" height=""/&gt;&lt;/a&gt;&lt;/p&gt;</description>
            <guid>http://video.whitehat-seo.co.uk/photo/91490921</guid>
            <pubDate>Fri, 08 Dec 2023 18:34:18 GMT</pubDate>
            <media:title>Mastering Contextual Marketing Strategy</media:title>
            <itunes:summary>https://blog.whitehat-seo.co.uk/planning-a-contextual-marketing-strategy
Navigating the ever-changing digital marketing landscape can be daunting, but a well-crafted contextual marketing strategy can help guide you through.</itunes:summary>
            <itunes:subtitle>https://blog.whitehat-seo.co.uk/planning-a-contextual-marketing-strategy
Navigating the ever-changing digital marketing landscape can be daunting, but a well-crafted contextual marketing strategy can help guide you through.</itunes:subtitle>
            <itunes:author>Whitehat SEO</itunes:author>
            <itunes:duration>03:01</itunes:duration>
            <media:description type="html">&lt;p&gt;&lt;a href="https://blog.whitehat-seo.co.uk/planning-a-contextual-marketing-strategy"&gt;https://blog.whitehat-seo.co.uk/planning-a-contextual-marketing-strategy&lt;/a&gt;&lt;/p&gt;
&lt;p&gt;Navigating the ever-changing digital marketing landscape can be daunting, but a well-crafted contextual marketing strategy can help guide you through.&lt;/p&gt;&lt;p&gt;&lt;a href="http://video.whitehat-seo.co.uk/mastering-contextual-marketing"&gt;&lt;img src="http://video.whitehat-seo.co.uk/64968566/91490921/ef457bb2f58ef5ae9d00ba160d9f8483/standard/download-9-thumbnail.jpg" width="75" height=""/&gt;&lt;/a&gt;&lt;/p&gt;</media:description>
            <media:content url="https://video.whitehat-seo.co.uk/v.ihtml/player.html?token=ef457bb2f58ef5ae9d00ba160d9f8483&amp;source=podcast&amp;photo%5fid=91490921" width="625" height="352" type="text/html" medium="video" duration="181" isDefault="true" expression="full"/>
            <media:thumbnail url="http://video.whitehat-seo.co.uk/64968566/91490921/ef457bb2f58ef5ae9d00ba160d9f8483/standard/download-9-thumbnail.jpg" width="75" height=""/>
            <itunes:image href="http://video.whitehat-seo.co.uk/64968566/91490921/ef457bb2f58ef5ae9d00ba160d9f8483/standard/download-9-thumbnail.jpg/thumbnail.jpg"/>
            <category>contextual marketing</category>
            <category>marketing strategy</category>
        </item>
        <item>
            <enclosure url="http://video.whitehat-seo.co.uk/64968556/91456158/e9baf65752f112365572d873d015bd3a/video_medium/black-hat-seo-unmasked-risky-video.mp4?source=podcast" type="video/mp4" length="25889724"/>
            <title>Black Hat SEO Unmasked Risky Tactics</title>
            <link>http://video.whitehat-seo.co.uk/black-hat-seo-unmasked-risky</link>
            <description>&lt;p&gt;&lt;a href="https://blog.whitehat-seo.co.uk/black-hat-seo"&gt;https://blog.whitehat-seo.co.uk/black-hat-seo&lt;/a&gt;&lt;/p&gt;
&lt;p&gt;Imagine walking on thin ice that cracks with each step - thrilling but dangerous. That's Black Hat SEO for you!&lt;/p&gt;&lt;p&gt;&lt;a href="http://video.whitehat-seo.co.uk/black-hat-seo-unmasked-risky"&gt;&lt;img src="http://video.whitehat-seo.co.uk/64968556/91456158/e9baf65752f112365572d873d015bd3a/standard/download-9-thumbnail.jpg" width="75" height=""/&gt;&lt;/a&gt;&lt;/p&gt;</description>
            <guid>http://video.whitehat-seo.co.uk/photo/91456158</guid>
            <pubDate>Thu, 07 Dec 2023 15:18:59 GMT</pubDate>
            <media:title>Black Hat SEO Unmasked Risky Tactics</media:title>
            <itunes:summary>https://blog.whitehat-seo.co.uk/black-hat-seo
Imagine walking on thin ice that cracks with each step - thrilling but dangerous. That's Black Hat SEO for you!</itunes:summary>
            <itunes:subtitle>https://blog.whitehat-seo.co.uk/black-hat-seo
Imagine walking on thin ice that cracks with each step - thrilling but dangerous. That's Black Hat SEO for you!</itunes:subtitle>
            <itunes:author>Whitehat SEO</itunes:author>
            <itunes:duration>04:40</itunes:duration>
            <media:description type="html">&lt;p&gt;&lt;a href="https://blog.whitehat-seo.co.uk/black-hat-seo"&gt;https://blog.whitehat-seo.co.uk/black-hat-seo&lt;/a&gt;&lt;/p&gt;
&lt;p&gt;Imagine walking on thin ice that cracks with each step - thrilling but dangerous. That's Black Hat SEO for you!&lt;/p&gt;&lt;p&gt;&lt;a href="http://video.whitehat-seo.co.uk/black-hat-seo-unmasked-risky"&gt;&lt;img src="http://video.whitehat-seo.co.uk/64968556/91456158/e9baf65752f112365572d873d015bd3a/standard/download-9-thumbnail.jpg" width="75" height=""/&gt;&lt;/a&gt;&lt;/p&gt;</media:description>
            <media:content url="https://video.whitehat-seo.co.uk/v.ihtml/player.html?token=e9baf65752f112365572d873d015bd3a&amp;source=podcast&amp;photo%5fid=91456158" width="625" height="352" type="text/html" medium="video" duration="280" isDefault="true" expression="full"/>
            <media:thumbnail url="http://video.whitehat-seo.co.uk/64968556/91456158/e9baf65752f112365572d873d015bd3a/standard/download-9-thumbnail.jpg" width="75" height=""/>
            <itunes:image href="http://video.whitehat-seo.co.uk/64968556/91456158/e9baf65752f112365572d873d015bd3a/standard/download-9-thumbnail.jpg/thumbnail.jpg"/>
            <category>black hat seo</category>
            <category>white hat seo</category>
        </item>
        <item>
            <enclosure url="http://video.whitehat-seo.co.uk/64968579/91334565/d274bac1feee04b97ee22caecc464901/video_medium/inbound-marketing-20-segmentation-video.mp4?source=podcast" type="video/mp4" length="21148131"/>
            <title>Inbound Marketing 2.0 Segmentation with Context</title>
            <link>http://video.whitehat-seo.co.uk/inbound-marketing-20-segmentation</link>
            <description>&lt;p&gt;&lt;a href="https://blog.whitehat-seo.co.uk/segmenting-with-context"&gt;https://blog.whitehat-seo.co.uk/segmenting-with-context&lt;/a&gt;&lt;/p&gt;
&lt;p&gt;Segmenting With Context is a contextual marketing technique that's a game-changer in the marketing world.&lt;/p&gt;
&lt;p&gt;It's not just about dividing your audience into different groups anymore. It’s more nuanced than that.&lt;/p&gt;
&lt;p&gt;The real magic happens when you start segmenting with context, creating personalized experiences for each user based on their unique journey and behaviour.&lt;/p&gt;&lt;p&gt;&lt;a href="http://video.whitehat-seo.co.uk/inbound-marketing-20-segmentation"&gt;&lt;img src="http://video.whitehat-seo.co.uk/64968579/91334565/d274bac1feee04b97ee22caecc464901/standard/download-9-thumbnail.jpg" width="75" height=""/&gt;&lt;/a&gt;&lt;/p&gt;</description>
            <guid>http://video.whitehat-seo.co.uk/photo/91334565</guid>
            <pubDate>Tue, 05 Dec 2023 09:46:46 GMT</pubDate>
            <media:title>Inbound Marketing 2.0 Segmentation with Context</media:title>
            <itunes:summary>https://blog.whitehat-seo.co.uk/segmenting-with-context
Segmenting With Context is a contextual marketing technique that's a game-changer in the marketing world.
It's not just about dividing your audience into different groups anymore. It’s more nuanced than that.
The real magic happens when you start segmenting with context, creating personalized experiences for each user based on their unique journey and behaviour.</itunes:summary>
            <itunes:subtitle>https://blog.whitehat-seo.co.uk/segmenting-with-context
Segmenting With Context is a contextual marketing technique that's a game-changer in the marketing world.
It's not just about dividing your audience into different groups anymore. It’s more...</itunes:subtitle>
            <itunes:author>Whitehat SEO</itunes:author>
            <itunes:duration>03:37</itunes:duration>
            <media:description type="html">&lt;p&gt;&lt;a href="https://blog.whitehat-seo.co.uk/segmenting-with-context"&gt;https://blog.whitehat-seo.co.uk/segmenting-with-context&lt;/a&gt;&lt;/p&gt;
&lt;p&gt;Segmenting With Context is a contextual marketing technique that's a game-changer in the marketing world.&lt;/p&gt;
&lt;p&gt;It's not just about dividing your audience into different groups anymore. It’s more nuanced than that.&lt;/p&gt;
&lt;p&gt;The real magic happens when you start segmenting with context, creating personalized experiences for each user based on their unique journey and behaviour.&lt;/p&gt;&lt;p&gt;&lt;a href="http://video.whitehat-seo.co.uk/inbound-marketing-20-segmentation"&gt;&lt;img src="http://video.whitehat-seo.co.uk/64968579/91334565/d274bac1feee04b97ee22caecc464901/standard/download-9-thumbnail.jpg" width="75" height=""/&gt;&lt;/a&gt;&lt;/p&gt;</media:description>
            <media:content url="https://video.whitehat-seo.co.uk/v.ihtml/player.html?token=d274bac1feee04b97ee22caecc464901&amp;source=podcast&amp;photo%5fid=91334565" width="625" height="352" type="text/html" medium="video" duration="217" isDefault="true" expression="full"/>
            <media:thumbnail url="http://video.whitehat-seo.co.uk/64968579/91334565/d274bac1feee04b97ee22caecc464901/standard/download-9-thumbnail.jpg" width="75" height=""/>
            <itunes:image href="http://video.whitehat-seo.co.uk/64968579/91334565/d274bac1feee04b97ee22caecc464901/standard/download-9-thumbnail.jpg/thumbnail.jpg"/>
            <category>contextual marketing</category>
            <category>inbound marketing</category>
        </item>
        <item>
            <enclosure url="http://video.whitehat-seo.co.uk/64968560/91281410/9f23cfc8dc6c044b7f5bd182c6f5af64/video_medium/personalisation-power-boosting-video.mp4?source=podcast" type="video/mp4" length="21382016"/>
            <title>Personalisation Power Boosting Sales</title>
            <link>http://video.whitehat-seo.co.uk/personalisation-power-boosting</link>
            <description>&lt;p&gt;&lt;a href="https://blog.whitehat-seo.co.uk/boosting-sales-with-personalization"&gt;https://blog.whitehat-seo.co.uk/boosting-sales-with-personalization&lt;/a&gt;&lt;/p&gt;
&lt;p&gt;Personalization in Contextual Marketing is a game-changer for businesses looking to boost their sales.&lt;/p&gt;
&lt;p&gt;The importance of personalization is undeniable. It's the key that unlocks deeper customer engagement and significantly enhances user experience.&lt;/p&gt;&lt;p&gt;&lt;a href="http://video.whitehat-seo.co.uk/personalisation-power-boosting"&gt;&lt;img src="http://video.whitehat-seo.co.uk/64968560/91281410/9f23cfc8dc6c044b7f5bd182c6f5af64/standard/download-9-thumbnail.jpg" width="75" height=""/&gt;&lt;/a&gt;&lt;/p&gt;</description>
            <guid>http://video.whitehat-seo.co.uk/photo/91281410</guid>
            <pubDate>Sun, 03 Dec 2023 14:24:29 GMT</pubDate>
            <media:title>Personalisation Power Boosting Sales</media:title>
            <itunes:summary>https://blog.whitehat-seo.co.uk/boosting-sales-with-personalization
Personalization in Contextual Marketing is a game-changer for businesses looking to boost their sales.
The importance of personalization is undeniable. It's the key that unlocks deeper customer engagement and significantly enhances user experience.</itunes:summary>
            <itunes:subtitle>https://blog.whitehat-seo.co.uk/boosting-sales-with-personalization
Personalization in Contextual Marketing is a game-changer for businesses looking to boost their sales.
The importance of personalization is undeniable. It's the key that unlocks...</itunes:subtitle>
            <itunes:author>Whitehat SEO</itunes:author>
            <itunes:duration>03:41</itunes:duration>
            <media:description type="html">&lt;p&gt;&lt;a href="https://blog.whitehat-seo.co.uk/boosting-sales-with-personalization"&gt;https://blog.whitehat-seo.co.uk/boosting-sales-with-personalization&lt;/a&gt;&lt;/p&gt;
&lt;p&gt;Personalization in Contextual Marketing is a game-changer for businesses looking to boost their sales.&lt;/p&gt;
&lt;p&gt;The importance of personalization is undeniable. It's the key that unlocks deeper customer engagement and significantly enhances user experience.&lt;/p&gt;&lt;p&gt;&lt;a href="http://video.whitehat-seo.co.uk/personalisation-power-boosting"&gt;&lt;img src="http://video.whitehat-seo.co.uk/64968560/91281410/9f23cfc8dc6c044b7f5bd182c6f5af64/standard/download-9-thumbnail.jpg" width="75" height=""/&gt;&lt;/a&gt;&lt;/p&gt;</media:description>
            <media:content url="https://video.whitehat-seo.co.uk/v.ihtml/player.html?token=9f23cfc8dc6c044b7f5bd182c6f5af64&amp;source=podcast&amp;photo%5fid=91281410" width="625" height="352" type="text/html" medium="video" duration="221" isDefault="true" expression="full"/>
            <media:thumbnail url="http://video.whitehat-seo.co.uk/64968560/91281410/9f23cfc8dc6c044b7f5bd182c6f5af64/standard/download-9-thumbnail.jpg" width="75" height=""/>
            <itunes:image href="http://video.whitehat-seo.co.uk/64968560/91281410/9f23cfc8dc6c044b7f5bd182c6f5af64/standard/download-9-thumbnail.jpg/thumbnail.jpg"/>
            <category>contextual marketing</category>
            <category>personalisation</category>
        </item>
        <item>
            <enclosure url="http://video.whitehat-seo.co.uk/64968570/91269159/f8d4166dce7bea7abe7917cc34cdedeb/video_medium/decoding-ux-the-new-age-of-web-video.mp4?source=podcast" type="video/mp4" length="16550751"/>
            <title>Decoding UX The New Age of Web Design</title>
            <link>http://video.whitehat-seo.co.uk/decoding-ux-the-new-age-of-web</link>
            <description>&lt;p&gt;&lt;a href="https://blog.whitehat-seo.co.uk/user-experience-design"&gt;https://blog.whitehat-seo.co.uk/user-experience-design&lt;/a&gt;&lt;/p&gt;
&lt;p&gt;User Experience (UX) is a pivotal force in today's digital landscape, possessing the remarkable ability to either significantly uplift your brand or lead it to obscurity. Central to UX is the concept of contextual marketing, which focuses on creating products and services tailored to offer meaningful and relevant experiences.&lt;/p&gt;&lt;p&gt;&lt;a href="http://video.whitehat-seo.co.uk/decoding-ux-the-new-age-of-web"&gt;&lt;img src="http://video.whitehat-seo.co.uk/64968570/91269159/f8d4166dce7bea7abe7917cc34cdedeb/standard/download-9-thumbnail.jpg" width="75" height=""/&gt;&lt;/a&gt;&lt;/p&gt;</description>
            <guid>http://video.whitehat-seo.co.uk/photo/91269159</guid>
            <pubDate>Sat, 02 Dec 2023 16:30:42 GMT</pubDate>
            <media:title>Decoding UX The New Age of Web Design</media:title>
            <itunes:summary>https://blog.whitehat-seo.co.uk/user-experience-design
User Experience (UX) is a pivotal force in today's digital landscape, possessing the remarkable ability to either significantly uplift your brand or lead it to obscurity. Central to UX is the concept of contextual marketing, which focuses on creating products and services tailored to offer meaningful and relevant experiences.</itunes:summary>
            <itunes:subtitle>https://blog.whitehat-seo.co.uk/user-experience-design
User Experience (UX) is a pivotal force in today's digital landscape, possessing the remarkable ability to either significantly uplift your brand or lead it to obscurity. Central to UX is the...</itunes:subtitle>
            <itunes:author>Whitehat SEO</itunes:author>
            <itunes:duration>03:19</itunes:duration>
            <media:description type="html">&lt;p&gt;&lt;a href="https://blog.whitehat-seo.co.uk/user-experience-design"&gt;https://blog.whitehat-seo.co.uk/user-experience-design&lt;/a&gt;&lt;/p&gt;
&lt;p&gt;User Experience (UX) is a pivotal force in today's digital landscape, possessing the remarkable ability to either significantly uplift your brand or lead it to obscurity. Central to UX is the concept of contextual marketing, which focuses on creating products and services tailored to offer meaningful and relevant experiences.&lt;/p&gt;&lt;p&gt;&lt;a href="http://video.whitehat-seo.co.uk/decoding-ux-the-new-age-of-web"&gt;&lt;img src="http://video.whitehat-seo.co.uk/64968570/91269159/f8d4166dce7bea7abe7917cc34cdedeb/standard/download-9-thumbnail.jpg" width="75" height=""/&gt;&lt;/a&gt;&lt;/p&gt;</media:description>
            <media:content url="https://video.whitehat-seo.co.uk/v.ihtml/player.html?token=f8d4166dce7bea7abe7917cc34cdedeb&amp;source=podcast&amp;photo%5fid=91269159" width="625" height="352" type="text/html" medium="video" duration="199" isDefault="true" expression="full"/>
            <media:thumbnail url="http://video.whitehat-seo.co.uk/64968570/91269159/f8d4166dce7bea7abe7917cc34cdedeb/standard/download-9-thumbnail.jpg" width="75" height=""/>
            <itunes:image href="http://video.whitehat-seo.co.uk/64968570/91269159/f8d4166dce7bea7abe7917cc34cdedeb/standard/download-9-thumbnail.jpg/thumbnail.jpg"/>
            <category>user experience</category>
            <category>website design</category>
        </item>
        <item>
            <enclosure url="http://video.whitehat-seo.co.uk/64968575/91257494/f7a871d9d07a95314d9bc7fe0cc90868/video_medium/contextual-marketing-video.mp4?source=podcast" type="video/mp4" length="25096256"/>
            <title>Contextual Marketing</title>
            <link>http://video.whitehat-seo.co.uk/contextual-marketing</link>
            <description>&lt;p&gt;&lt;a href="https://blog.whitehat-seo.co.uk/contextual-marketing"&gt;https://blog.whitehat-seo.co.uk/contextual-marketing&lt;/a&gt;&lt;/p&gt;
&lt;p&gt;Contextual Marketing is not just another buzzword in the digital marketing world, but rather a potent technique that can greatly expand your business and interaction with customers.&lt;/p&gt;&lt;p&gt;&lt;a href="http://video.whitehat-seo.co.uk/contextual-marketing"&gt;&lt;img src="http://video.whitehat-seo.co.uk/64968575/91257494/f7a871d9d07a95314d9bc7fe0cc90868/standard/download-9-thumbnail.jpg" width="75" height=""/&gt;&lt;/a&gt;&lt;/p&gt;</description>
            <guid>http://video.whitehat-seo.co.uk/photo/91257494</guid>
            <pubDate>Fri, 01 Dec 2023 20:27:53 GMT</pubDate>
            <media:title>Contextual Marketing</media:title>
            <itunes:summary>https://blog.whitehat-seo.co.uk/contextual-marketing
Contextual Marketing is not just another buzzword in the digital marketing world, but rather a potent technique that can greatly expand your business and interaction with customers.</itunes:summary>
            <itunes:subtitle>https://blog.whitehat-seo.co.uk/contextual-marketing
Contextual Marketing is not just another buzzword in the digital marketing world, but rather a potent technique that can greatly expand your business and interaction with customers.</itunes:subtitle>
            <itunes:author>Whitehat SEO</itunes:author>
            <itunes:duration>04:15</itunes:duration>
            <media:description type="html">&lt;p&gt;&lt;a href="https://blog.whitehat-seo.co.uk/contextual-marketing"&gt;https://blog.whitehat-seo.co.uk/contextual-marketing&lt;/a&gt;&lt;/p&gt;
&lt;p&gt;Contextual Marketing is not just another buzzword in the digital marketing world, but rather a potent technique that can greatly expand your business and interaction with customers.&lt;/p&gt;&lt;p&gt;&lt;a href="http://video.whitehat-seo.co.uk/contextual-marketing"&gt;&lt;img src="http://video.whitehat-seo.co.uk/64968575/91257494/f7a871d9d07a95314d9bc7fe0cc90868/standard/download-9-thumbnail.jpg" width="75" height=""/&gt;&lt;/a&gt;&lt;/p&gt;</media:description>
            <media:content url="https://video.whitehat-seo.co.uk/v.ihtml/player.html?token=f7a871d9d07a95314d9bc7fe0cc90868&amp;source=podcast&amp;photo%5fid=91257494" width="625" height="352" type="text/html" medium="video" duration="255" isDefault="true" expression="full"/>
            <media:thumbnail url="http://video.whitehat-seo.co.uk/64968575/91257494/f7a871d9d07a95314d9bc7fe0cc90868/standard/download-9-thumbnail.jpg" width="75" height=""/>
            <itunes:image href="http://video.whitehat-seo.co.uk/64968575/91257494/f7a871d9d07a95314d9bc7fe0cc90868/standard/download-9-thumbnail.jpg/thumbnail.jpg"/>
            <category>content strategy</category>
            <category>Contextual Marketing</category>
            <category>inbound marketing</category>
        </item>
        <item>
            <enclosure url="http://video.whitehat-seo.co.uk/64968576/91226397/491011befbad59605f64dabee9ac8299/video_medium/creating-smart-content-in-hubspot-video.mp4?source=podcast" type="video/mp4" length="18830840"/>
            <title>Creating Smart Content in HubSpot</title>
            <link>http://video.whitehat-seo.co.uk/creating-smart-content-in-hubspot</link>
            <description>&lt;p&gt;Blog article here:&amp;nbsp;&lt;a href="https://blog.whitehat-seo.co.uk/creating-smart-content-in-hubspot"&gt;https://blog.whitehat-seo.co.uk/creating-smart-content-in-hubspot&lt;/a&gt;&lt;br&gt;&lt;br&gt;&lt;p&gt;Creating&amp;nbsp;Smart Content in HubSpot&amp;nbsp;is a game-changer for marketers.&lt;/p&gt;&lt;p&gt;This tool offers the power to personalize your website, blog posts, emails and more based on who's viewing them. It's all about providing the appropriate material to the relevant individual at precisely the right moment.&lt;/p&gt;&lt;/p&gt;&lt;p&gt;&lt;a href="http://video.whitehat-seo.co.uk/creating-smart-content-in-hubspot"&gt;&lt;img src="http://video.whitehat-seo.co.uk/64968576/91226397/491011befbad59605f64dabee9ac8299/standard/download-9-thumbnail.jpg" width="75" height=""/&gt;&lt;/a&gt;&lt;/p&gt;</description>
            <guid>http://video.whitehat-seo.co.uk/photo/91226397</guid>
            <pubDate>Thu, 30 Nov 2023 18:08:25 GMT</pubDate>
            <media:title>Creating Smart Content in HubSpot</media:title>
            <itunes:summary>Blog article here:https://blog.whitehat-seo.co.uk/creating-smart-content-in-hubspotCreatingSmart Content in HubSpotis a game-changer for marketers.This tool offers the power to personalize your website, blog posts, emails and more based on who's viewing them. It's all about providing the appropriate material to the relevant individual at precisely the right moment.</itunes:summary>
            <itunes:subtitle>Blog article here:https://blog.whitehat-seo.co.uk/creating-smart-content-in-hubspotCreatingSmart Content in HubSpotis a game-changer for marketers.This tool offers the power to personalize your website, blog posts, emails and more based on who's...</itunes:subtitle>
            <itunes:author>Whitehat SEO</itunes:author>
            <itunes:duration>03:32</itunes:duration>
            <media:description type="html">&lt;p&gt;Blog article here:&amp;nbsp;&lt;a href="https://blog.whitehat-seo.co.uk/creating-smart-content-in-hubspot"&gt;https://blog.whitehat-seo.co.uk/creating-smart-content-in-hubspot&lt;/a&gt;&lt;br&gt;&lt;br&gt;&lt;p&gt;Creating&amp;nbsp;Smart Content in HubSpot&amp;nbsp;is a game-changer for marketers.&lt;/p&gt;&lt;p&gt;This tool offers the power to personalize your website, blog posts, emails and more based on who's viewing them. It's all about providing the appropriate material to the relevant individual at precisely the right moment.&lt;/p&gt;&lt;/p&gt;&lt;p&gt;&lt;a href="http://video.whitehat-seo.co.uk/creating-smart-content-in-hubspot"&gt;&lt;img src="http://video.whitehat-seo.co.uk/64968576/91226397/491011befbad59605f64dabee9ac8299/standard/download-9-thumbnail.jpg" width="75" height=""/&gt;&lt;/a&gt;&lt;/p&gt;</media:description>
            <media:content url="https://video.whitehat-seo.co.uk/v.ihtml/player.html?token=491011befbad59605f64dabee9ac8299&amp;source=podcast&amp;photo%5fid=91226397" width="625" height="352" type="text/html" medium="video" duration="212" isDefault="true" expression="full"/>
            <media:thumbnail url="http://video.whitehat-seo.co.uk/64968576/91226397/491011befbad59605f64dabee9ac8299/standard/download-9-thumbnail.jpg" width="75" height=""/>
            <itunes:image href="http://video.whitehat-seo.co.uk/64968576/91226397/491011befbad59605f64dabee9ac8299/standard/download-9-thumbnail.jpg/thumbnail.jpg"/>
            <category>content strategy</category>
            <category>hubspot</category>
        </item>
        <item>
            <enclosure url="http://video.whitehat-seo.co.uk/64968575/90917620/d0ba2c3af6750ca94180cc5994ffd607/video_medium/london-hug-presentation-unlock-video.mp4?source=podcast" type="video/mp4" length="50295178"/>
            <title>London HUG Presentation: Unlock Employee Productivity</title>
            <link>http://video.whitehat-seo.co.uk/london-hug-presentation-unlock</link>
            <description>&lt;p&gt;Download slides here: https://info.whitehat-seo.co.uk/hug-20231108&lt;/p&gt;
&lt;p&gt;Offer to attendees: &lt;a href="https://offer.thehypnoroom.com/hug"&gt;https://offer.thehypnoroom.com/hug&lt;/a&gt;&lt;/p&gt;&lt;p&gt;&lt;a href="http://video.whitehat-seo.co.uk/london-hug-presentation-unlock"&gt;&lt;img src="http://video.whitehat-seo.co.uk/64968575/90917620/d0ba2c3af6750ca94180cc5994ffd607/standard/download-9-thumbnail.jpg" width="75" height=""/&gt;&lt;/a&gt;&lt;/p&gt;</description>
            <guid>http://video.whitehat-seo.co.uk/photo/90917620</guid>
            <pubDate>Wed, 22 Nov 2023 15:05:06 GMT</pubDate>
            <media:title>London HUG Presentation: Unlock Employee Productivity</media:title>
            <itunes:summary>Download slides here: https://info.whitehat-seo.co.uk/hug-20231108
Offer to attendees: https://offer.thehypnoroom.com/hug</itunes:summary>
            <itunes:subtitle>Download slides here: https://info.whitehat-seo.co.uk/hug-20231108
Offer to attendees: https://offer.thehypnoroom.com/hug</itunes:subtitle>
            <itunes:author>Whitehat SEO</itunes:author>
            <itunes:duration>16:21</itunes:duration>
            <media:description type="html">&lt;p&gt;Download slides here: https://info.whitehat-seo.co.uk/hug-20231108&lt;/p&gt;
&lt;p&gt;Offer to attendees: &lt;a href="https://offer.thehypnoroom.com/hug"&gt;https://offer.thehypnoroom.com/hug&lt;/a&gt;&lt;/p&gt;&lt;p&gt;&lt;a href="http://video.whitehat-seo.co.uk/london-hug-presentation-unlock"&gt;&lt;img src="http://video.whitehat-seo.co.uk/64968575/90917620/d0ba2c3af6750ca94180cc5994ffd607/standard/download-9-thumbnail.jpg" width="75" height=""/&gt;&lt;/a&gt;&lt;/p&gt;</media:description>
            <media:content url="https://video.whitehat-seo.co.uk/v.ihtml/player.html?token=d0ba2c3af6750ca94180cc5994ffd607&amp;source=podcast&amp;photo%5fid=90917620" width="625" height="352" type="text/html" medium="video" duration="981" isDefault="true" expression="full"/>
            <media:thumbnail url="http://video.whitehat-seo.co.uk/64968575/90917620/d0ba2c3af6750ca94180cc5994ffd607/standard/download-9-thumbnail.jpg" width="75" height=""/>
            <itunes:image href="http://video.whitehat-seo.co.uk/64968575/90917620/d0ba2c3af6750ca94180cc5994ffd607/standard/download-9-thumbnail.jpg/thumbnail.jpg"/>
            <category>goal setting</category>
            <category>hug</category>
            <category>productivity</category>
            <category>team building</category>
        </item>
        <item>
            <enclosure url="http://video.whitehat-seo.co.uk/64968556/90785600/f4c4212520bee8e02e807b125b0b4613/video_medium/london-hug-presentation-marketing-video.mp4?source=podcast" type="video/mp4" length="223632276"/>
            <title>London HUG Presentation: Marketing Mary AI - Fireside Chat</title>
            <link>http://video.whitehat-seo.co.uk/london-hug-presentation-marketing</link>
            <description>&lt;p&gt;Download slides here: &lt;a href="https://info.whitehat-seo.co.uk/hug-20231108" title="Link: https://info.whitehat-seo.co.uk/hug-20231108"&gt;https://info.whitehat-seo.co.uk/hug-20231108&lt;/a&gt;&lt;br&gt;Marketing Mary website:&amp;nbsp;&lt;a href="https://www.marketingmary.ai/" title="Link: https://www.marketingmary.ai/"&gt;https://www.marketingmary.ai/&lt;/a&gt;&lt;/p&gt;&lt;p&gt;&lt;a href="http://video.whitehat-seo.co.uk/london-hug-presentation-marketing"&gt;&lt;img src="http://video.whitehat-seo.co.uk/64968556/90785600/f4c4212520bee8e02e807b125b0b4613/standard/download-8-thumbnail.jpg" width="75" height=""/&gt;&lt;/a&gt;&lt;/p&gt;</description>
            <guid>http://video.whitehat-seo.co.uk/photo/90785600</guid>
            <pubDate>Wed, 22 Nov 2023 14:51:22 GMT</pubDate>
            <media:title>London HUG Presentation: Marketing Mary AI - Fireside Chat</media:title>
            <itunes:summary>Download slides here: https://info.whitehat-seo.co.uk/hug-20231108Marketing Mary website:https://www.marketingmary.ai/</itunes:summary>
            <itunes:subtitle>Download slides here: https://info.whitehat-seo.co.uk/hug-20231108Marketing Mary website:https://www.marketingmary.ai/</itunes:subtitle>
            <itunes:author>Whitehat SEO</itunes:author>
            <itunes:duration>54:32</itunes:duration>
            <media:description type="html">&lt;p&gt;Download slides here: &lt;a href="https://info.whitehat-seo.co.uk/hug-20231108" title="Link: https://info.whitehat-seo.co.uk/hug-20231108"&gt;https://info.whitehat-seo.co.uk/hug-20231108&lt;/a&gt;&lt;br&gt;Marketing Mary website:&amp;nbsp;&lt;a href="https://www.marketingmary.ai/" title="Link: https://www.marketingmary.ai/"&gt;https://www.marketingmary.ai/&lt;/a&gt;&lt;/p&gt;&lt;p&gt;&lt;a href="http://video.whitehat-seo.co.uk/london-hug-presentation-marketing"&gt;&lt;img src="http://video.whitehat-seo.co.uk/64968556/90785600/f4c4212520bee8e02e807b125b0b4613/standard/download-8-thumbnail.jpg" width="75" height=""/&gt;&lt;/a&gt;&lt;/p&gt;</media:description>
            <media:content url="https://video.whitehat-seo.co.uk/v.ihtml/player.html?token=f4c4212520bee8e02e807b125b0b4613&amp;source=podcast&amp;photo%5fid=90785600" width="625" height="352" type="text/html" medium="video" duration="3272" isDefault="true" expression="full"/>
            <media:thumbnail url="http://video.whitehat-seo.co.uk/64968556/90785600/f4c4212520bee8e02e807b125b0b4613/standard/download-8-thumbnail.jpg" width="75" height=""/>
            <itunes:image href="http://video.whitehat-seo.co.uk/64968556/90785600/f4c4212520bee8e02e807b125b0b4613/standard/download-8-thumbnail.jpg/thumbnail.jpg"/>
            <category>ai</category>
            <category>hubspot user group</category>
        </item>
        <item>
            <enclosure url="http://video.whitehat-seo.co.uk/64968575/90785022/c7569bf9e90e66076ddedadc03d739b4/video_medium/london-hug-presentation-human-video.mp4?source=podcast" type="video/mp4" length="126763470"/>
            <title>London HUG Presentation - Human Content in an AI World</title>
            <link>http://video.whitehat-seo.co.uk/london-hug-presentation-human</link>
            <description>&lt;p&gt;Slides can be downloaded here: https://info.whitehat-seo.co.uk/hug-20231108&lt;/p&gt;&lt;p&gt;&lt;a href="http://video.whitehat-seo.co.uk/london-hug-presentation-human"&gt;&lt;img src="http://video.whitehat-seo.co.uk/64968575/90785022/c7569bf9e90e66076ddedadc03d739b4/standard/download-9-thumbnail.jpg" width="75" height=""/&gt;&lt;/a&gt;&lt;/p&gt;</description>
            <guid>http://video.whitehat-seo.co.uk/photo/90785022</guid>
            <pubDate>Wed, 22 Nov 2023 14:49:53 GMT</pubDate>
            <media:title>London HUG Presentation - Human Content in an AI World</media:title>
            <itunes:summary>Slides can be downloaded here: https://info.whitehat-seo.co.uk/hug-20231108</itunes:summary>
            <itunes:subtitle>Slides can be downloaded here: https://info.whitehat-seo.co.uk/hug-20231108</itunes:subtitle>
            <itunes:author>Whitehat SEO</itunes:author>
            <itunes:duration>33:21</itunes:duration>
            <media:description type="html">&lt;p&gt;Slides can be downloaded here: https://info.whitehat-seo.co.uk/hug-20231108&lt;/p&gt;&lt;p&gt;&lt;a href="http://video.whitehat-seo.co.uk/london-hug-presentation-human"&gt;&lt;img src="http://video.whitehat-seo.co.uk/64968575/90785022/c7569bf9e90e66076ddedadc03d739b4/standard/download-9-thumbnail.jpg" width="75" height=""/&gt;&lt;/a&gt;&lt;/p&gt;</media:description>
            <media:content url="https://video.whitehat-seo.co.uk/v.ihtml/player.html?token=c7569bf9e90e66076ddedadc03d739b4&amp;source=podcast&amp;photo%5fid=90785022" width="625" height="352" type="text/html" medium="video" duration="2001" isDefault="true" expression="full"/>
            <media:thumbnail url="http://video.whitehat-seo.co.uk/64968575/90785022/c7569bf9e90e66076ddedadc03d739b4/standard/download-9-thumbnail.jpg" width="75" height=""/>
            <itunes:image href="http://video.whitehat-seo.co.uk/64968575/90785022/c7569bf9e90e66076ddedadc03d739b4/standard/download-9-thumbnail.jpg/thumbnail.jpg"/>
            <category>ai</category>
            <category>content strategy</category>
            <category>hubspot user group</category>
        </item>
        <item>
            <enclosure url="http://video.whitehat-seo.co.uk/64968578/90795862/f6eb04c45ad79cbfcefdb96dce13e1f6/video_medium/mastering-marketing-budgets-in-2014-video.mp4?source=podcast" type="video/mp4" length="31491240"/>
            <title>Mastering Marketing Budgets in 2014</title>
            <link>http://video.whitehat-seo.co.uk/mastering-marketing-budgets-in-2014</link>
            <description>&lt;p&gt;Article here: &lt;a href="https://blog.whitehat-seo.co.uk/marketing-budget"&gt;https://blog.whitehat-seo.co.uk/marketing-budget&lt;/a&gt;&lt;/p&gt;
&lt;p&gt;Ever wondered how a simple game of numbers can determine the fate of your business? Yes, I'm talking about your marketing budget. No two companies are identical. No two businesses are the same, and what works for one may not be applicable to another. Yet every entrepreneur dreams of scaling their business to unimaginable heights.&lt;/p&gt;&lt;p&gt;&lt;a href="http://video.whitehat-seo.co.uk/mastering-marketing-budgets-in-2014"&gt;&lt;img src="http://video.whitehat-seo.co.uk/64968578/90795862/f6eb04c45ad79cbfcefdb96dce13e1f6/standard/download-9-thumbnail.jpg" width="75" height=""/&gt;&lt;/a&gt;&lt;/p&gt;</description>
            <guid>http://video.whitehat-seo.co.uk/photo/90795862</guid>
            <pubDate>Sun, 19 Nov 2023 14:21:04 GMT</pubDate>
            <media:title>Mastering Marketing Budgets in 2014</media:title>
            <itunes:summary>Article here: https://blog.whitehat-seo.co.uk/marketing-budget
Ever wondered how a simple game of numbers can determine the fate of your business? Yes, I'm talking about your marketing budget. No two companies are identical. No two businesses are the same, and what works for one may not be applicable to another. Yet every entrepreneur dreams of scaling their business to unimaginable heights.</itunes:summary>
            <itunes:subtitle>Article here: https://blog.whitehat-seo.co.uk/marketing-budget
Ever wondered how a simple game of numbers can determine the fate of your business? Yes, I'm talking about your marketing budget. No two companies are identical. No two businesses are...</itunes:subtitle>
            <itunes:author>Whitehat SEO</itunes:author>
            <itunes:duration>05:15</itunes:duration>
            <media:description type="html">&lt;p&gt;Article here: &lt;a href="https://blog.whitehat-seo.co.uk/marketing-budget"&gt;https://blog.whitehat-seo.co.uk/marketing-budget&lt;/a&gt;&lt;/p&gt;
&lt;p&gt;Ever wondered how a simple game of numbers can determine the fate of your business? Yes, I'm talking about your marketing budget. No two companies are identical. No two businesses are the same, and what works for one may not be applicable to another. Yet every entrepreneur dreams of scaling their business to unimaginable heights.&lt;/p&gt;&lt;p&gt;&lt;a href="http://video.whitehat-seo.co.uk/mastering-marketing-budgets-in-2014"&gt;&lt;img src="http://video.whitehat-seo.co.uk/64968578/90795862/f6eb04c45ad79cbfcefdb96dce13e1f6/standard/download-9-thumbnail.jpg" width="75" height=""/&gt;&lt;/a&gt;&lt;/p&gt;</media:description>
            <media:content url="https://video.whitehat-seo.co.uk/v.ihtml/player.html?token=f6eb04c45ad79cbfcefdb96dce13e1f6&amp;source=podcast&amp;photo%5fid=90795862" width="625" height="352" type="text/html" medium="video" duration="315" isDefault="true" expression="full"/>
            <media:thumbnail url="http://video.whitehat-seo.co.uk/64968578/90795862/f6eb04c45ad79cbfcefdb96dce13e1f6/standard/download-9-thumbnail.jpg" width="75" height=""/>
            <itunes:image href="http://video.whitehat-seo.co.uk/64968578/90795862/f6eb04c45ad79cbfcefdb96dce13e1f6/standard/download-9-thumbnail.jpg/thumbnail.jpg"/>
            <category>marketing</category>
            <category>marketing budget</category>
        </item>
        <item>
            <enclosure url="http://video.whitehat-seo.co.uk/64968560/90785559/9686ed03668307d2681eb203886d801a/video_medium/london-hug-presentation-do-more-video.mp4?source=podcast" type="video/mp4" length="118825492"/>
            <title>London HUG Presentation: Do more with SMS for HubSpot</title>
            <link>http://video.whitehat-seo.co.uk/london-hug-presentation-do-more</link>
            <description>&lt;p&gt;Download slides here: https://info.whitehat-seo.co.uk/hug-20231108&lt;/p&gt;&lt;p&gt;&lt;a href="http://video.whitehat-seo.co.uk/london-hug-presentation-do-more"&gt;&lt;img src="http://video.whitehat-seo.co.uk/64968560/90785559/9686ed03668307d2681eb203886d801a/standard/download-15-thumbnail.jpg" width="75" height=""/&gt;&lt;/a&gt;&lt;/p&gt;</description>
            <guid>http://video.whitehat-seo.co.uk/photo/90785559</guid>
            <pubDate>Sat, 18 Nov 2023 18:15:20 GMT</pubDate>
            <media:title>London HUG Presentation: Do more with SMS for HubSpot</media:title>
            <itunes:summary>Download slides here: https://info.whitehat-seo.co.uk/hug-20231108</itunes:summary>
            <itunes:subtitle>Download slides here: https://info.whitehat-seo.co.uk/hug-20231108</itunes:subtitle>
            <itunes:author>Whitehat SEO</itunes:author>
            <itunes:duration>31:02</itunes:duration>
            <media:description type="html">&lt;p&gt;Download slides here: https://info.whitehat-seo.co.uk/hug-20231108&lt;/p&gt;&lt;p&gt;&lt;a href="http://video.whitehat-seo.co.uk/london-hug-presentation-do-more"&gt;&lt;img src="http://video.whitehat-seo.co.uk/64968560/90785559/9686ed03668307d2681eb203886d801a/standard/download-15-thumbnail.jpg" width="75" height=""/&gt;&lt;/a&gt;&lt;/p&gt;</media:description>
            <media:content url="https://video.whitehat-seo.co.uk/v.ihtml/player.html?token=9686ed03668307d2681eb203886d801a&amp;source=podcast&amp;photo%5fid=90785559" width="625" height="352" type="text/html" medium="video" duration="1862" isDefault="true" expression="full"/>
            <media:thumbnail url="http://video.whitehat-seo.co.uk/64968560/90785559/9686ed03668307d2681eb203886d801a/standard/download-15-thumbnail.jpg" width="75" height=""/>
            <itunes:image href="http://video.whitehat-seo.co.uk/64968560/90785559/9686ed03668307d2681eb203886d801a/standard/download-15-thumbnail.jpg/thumbnail.jpg"/>
            <category>hubspot user group</category>
            <category>hug</category>
            <category>SMS</category>
        </item>
        <item>
            <enclosure url="http://video.whitehat-seo.co.uk/64968568/90782742/983b2144b0f3e6a680597c2808ab0709/video_medium/mastering-seo-link-building-a-2024-video.mp4?source=podcast" type="video/mp4" length="24598232"/>
            <title>Mastering SEO Link Building A 2024 Guide</title>
            <link>http://video.whitehat-seo.co.uk/mastering-seo-link-building-a-2024</link>
            <description>&lt;p&gt;Article here: &lt;a href="https://blog.whitehat-seo.co.uk/seo-link-building"&gt;https://blog.whitehat-seo.co.uk/seo-link-building&lt;/a&gt;&lt;/p&gt;
&lt;p&gt;SEO link building is a challenging yet rewarding journey. In fact, when it's time to optimize and scale, the #1 obstacle is... SEO link building. The majority have NO clue how to do it. But this differentiates an average website owner from a successful digital marketer. However, if you lack the ability to construct backlinks of superior quality, then achieving success will be impossible.&lt;/p&gt;&lt;p&gt;&lt;a href="http://video.whitehat-seo.co.uk/mastering-seo-link-building-a-2024"&gt;&lt;img src="http://video.whitehat-seo.co.uk/64968568/90782742/983b2144b0f3e6a680597c2808ab0709/standard/download-9-thumbnail.jpg" width="75" height=""/&gt;&lt;/a&gt;&lt;/p&gt;</description>
            <guid>http://video.whitehat-seo.co.uk/photo/90782742</guid>
            <pubDate>Sat, 18 Nov 2023 14:05:44 GMT</pubDate>
            <media:title>Mastering SEO Link Building A 2024 Guide</media:title>
            <itunes:summary>Article here: https://blog.whitehat-seo.co.uk/seo-link-building
SEO link building is a challenging yet rewarding journey. In fact, when it's time to optimize and scale, the #1 obstacle is... SEO link building. The majority have NO clue how to do it. But this differentiates an average website owner from a successful digital marketer. However, if you lack the ability to construct backlinks of superior quality, then achieving success will be impossible.</itunes:summary>
            <itunes:subtitle>Article here: https://blog.whitehat-seo.co.uk/seo-link-building
SEO link building is a challenging yet rewarding journey. In fact, when it's time to optimize and scale, the #1 obstacle is... SEO link building. The majority have NO clue how to do...</itunes:subtitle>
            <itunes:author>Whitehat SEO</itunes:author>
            <itunes:duration>03:47</itunes:duration>
            <media:description type="html">&lt;p&gt;Article here: &lt;a href="https://blog.whitehat-seo.co.uk/seo-link-building"&gt;https://blog.whitehat-seo.co.uk/seo-link-building&lt;/a&gt;&lt;/p&gt;
&lt;p&gt;SEO link building is a challenging yet rewarding journey. In fact, when it's time to optimize and scale, the #1 obstacle is... SEO link building. The majority have NO clue how to do it. But this differentiates an average website owner from a successful digital marketer. However, if you lack the ability to construct backlinks of superior quality, then achieving success will be impossible.&lt;/p&gt;&lt;p&gt;&lt;a href="http://video.whitehat-seo.co.uk/mastering-seo-link-building-a-2024"&gt;&lt;img src="http://video.whitehat-seo.co.uk/64968568/90782742/983b2144b0f3e6a680597c2808ab0709/standard/download-9-thumbnail.jpg" width="75" height=""/&gt;&lt;/a&gt;&lt;/p&gt;</media:description>
            <media:content url="https://video.whitehat-seo.co.uk/v.ihtml/player.html?token=983b2144b0f3e6a680597c2808ab0709&amp;source=podcast&amp;photo%5fid=90782742" width="625" height="352" type="text/html" medium="video" duration="227" isDefault="true" expression="full"/>
            <media:thumbnail url="http://video.whitehat-seo.co.uk/64968568/90782742/983b2144b0f3e6a680597c2808ab0709/standard/download-9-thumbnail.jpg" width="75" height=""/>
            <itunes:image href="http://video.whitehat-seo.co.uk/64968568/90782742/983b2144b0f3e6a680597c2808ab0709/standard/download-9-thumbnail.jpg/thumbnail.jpg"/>
            <category>backlink building</category>
            <category>seo</category>
            <category>seo link building</category>
        </item>
        <item>
            <enclosure url="http://video.whitehat-seo.co.uk/64968571/90781813/11475f77063759dd6c164382bb7f376f/video_medium/mastering-seo-keyword-research-video.mp4?source=podcast" type="video/mp4" length="35200513"/>
            <title>Mastering SEO Keyword Research</title>
            <link>http://video.whitehat-seo.co.uk/mastering-seo-keyword-research</link>
            <description>&lt;p&gt;Complete article: &lt;a href="https://blog.whitehat-seo.co.uk/seo-keyword-research"&gt;https://blog.whitehat-seo.co.uk/seo-keyword-research&lt;/a&gt;&lt;/p&gt;
&lt;p&gt;SEO Keyword Research can feel like navigating through a maze. Truth be told, when it's time to boost website traffic and visibility, most business owners' biggest challenge is...you guessed it - SEO Keyword Research. Their heads are full of queries concerning how to accomplish it correctly. But this very skill sets apart the amateur from the professional digital marketer. If you don't master keyword research effectively, scaling your online presence will always remain an uphill battle.&lt;/p&gt;&lt;p&gt;&lt;a href="http://video.whitehat-seo.co.uk/mastering-seo-keyword-research"&gt;&lt;img src="http://video.whitehat-seo.co.uk/64968571/90781813/11475f77063759dd6c164382bb7f376f/standard/download-9-thumbnail.jpg" width="75" height=""/&gt;&lt;/a&gt;&lt;/p&gt;</description>
            <guid>http://video.whitehat-seo.co.uk/photo/90781813</guid>
            <pubDate>Sat, 18 Nov 2023 12:51:03 GMT</pubDate>
            <media:title>Mastering SEO Keyword Research</media:title>
            <itunes:summary>Complete article: https://blog.whitehat-seo.co.uk/seo-keyword-research
SEO Keyword Research can feel like navigating through a maze. Truth be told, when it's time to boost website traffic and visibility, most business owners' biggest challenge is...you guessed it - SEO Keyword Research. Their heads are full of queries concerning how to accomplish it correctly. But this very skill sets apart the amateur from the professional digital marketer. If you don't master keyword research effectively, scaling your online presence will always remain an uphill battle.</itunes:summary>
            <itunes:subtitle>Complete article: https://blog.whitehat-seo.co.uk/seo-keyword-research
SEO Keyword Research can feel like navigating through a maze. Truth be told, when it's time to boost website traffic and visibility, most business owners' biggest challenge...</itunes:subtitle>
            <itunes:author>Whitehat SEO</itunes:author>
            <itunes:duration>04:55</itunes:duration>
            <media:description type="html">&lt;p&gt;Complete article: &lt;a href="https://blog.whitehat-seo.co.uk/seo-keyword-research"&gt;https://blog.whitehat-seo.co.uk/seo-keyword-research&lt;/a&gt;&lt;/p&gt;
&lt;p&gt;SEO Keyword Research can feel like navigating through a maze. Truth be told, when it's time to boost website traffic and visibility, most business owners' biggest challenge is...you guessed it - SEO Keyword Research. Their heads are full of queries concerning how to accomplish it correctly. But this very skill sets apart the amateur from the professional digital marketer. If you don't master keyword research effectively, scaling your online presence will always remain an uphill battle.&lt;/p&gt;&lt;p&gt;&lt;a href="http://video.whitehat-seo.co.uk/mastering-seo-keyword-research"&gt;&lt;img src="http://video.whitehat-seo.co.uk/64968571/90781813/11475f77063759dd6c164382bb7f376f/standard/download-9-thumbnail.jpg" width="75" height=""/&gt;&lt;/a&gt;&lt;/p&gt;</media:description>
            <media:content url="https://video.whitehat-seo.co.uk/v.ihtml/player.html?token=11475f77063759dd6c164382bb7f376f&amp;source=podcast&amp;photo%5fid=90781813" width="625" height="352" type="text/html" medium="video" duration="295" isDefault="true" expression="full"/>
            <media:thumbnail url="http://video.whitehat-seo.co.uk/64968571/90781813/11475f77063759dd6c164382bb7f376f/standard/download-9-thumbnail.jpg" width="75" height=""/>
            <itunes:image href="http://video.whitehat-seo.co.uk/64968571/90781813/11475f77063759dd6c164382bb7f376f/standard/download-9-thumbnail.jpg/thumbnail.jpg"/>
            <category>keyword research</category>
            <category>seo</category>
        </item>
        <item>
            <enclosure url="http://video.whitehat-seo.co.uk/64968568/90243537/304180bfdeb0667aac3dd794fc6bdd6c/video_medium/mastering-seo-reports-a-video.mp4?source=podcast" type="video/mp4" length="20369473"/>
            <title>Mastering SEO Reports_ A Comprehensive Guide 2024.mp4</title>
            <link>http://video.whitehat-seo.co.uk/mastering-seo-reports-a</link>
            <description>&lt;p&gt;&lt;a href="https://blog.whitehat-seo.co.uk/seo-report"&gt;https://blog.whitehat-seo.co.uk/seo-report&lt;/a&gt;&lt;/p&gt;
&lt;p&gt;Creating an SEO Report can feel like a minefield for many. You've got the tools, you've tracked the data, but what next? Diving into SEO reporting without understanding it is akin to navigating uncharted territory. It's overwhelming and downright intimidating. The truth is... without mastering SEO reporting, scaling your online presence becomes an uphill battle.&lt;/p&gt;&lt;p&gt;&lt;a href="http://video.whitehat-seo.co.uk/mastering-seo-reports-a"&gt;&lt;img src="http://video.whitehat-seo.co.uk/64968568/90243537/304180bfdeb0667aac3dd794fc6bdd6c/standard/download-9-thumbnail.jpg" width="75" height=""/&gt;&lt;/a&gt;&lt;/p&gt;</description>
            <guid>http://video.whitehat-seo.co.uk/photo/90243537</guid>
            <pubDate>Fri, 03 Nov 2023 13:31:42 GMT</pubDate>
            <media:title>Mastering SEO Reports_ A Comprehensive Guide 2024.mp4</media:title>
            <itunes:summary>https://blog.whitehat-seo.co.uk/seo-report
Creating an SEO Report can feel like a minefield for many. You've got the tools, you've tracked the data, but what next? Diving into SEO reporting without understanding it is akin to navigating uncharted territory. It's overwhelming and downright intimidating. The truth is... without mastering SEO reporting, scaling your online presence becomes an uphill battle.</itunes:summary>
            <itunes:subtitle>https://blog.whitehat-seo.co.uk/seo-report
Creating an SEO Report can feel like a minefield for many. You've got the tools, you've tracked the data, but what next? Diving into SEO reporting without understanding it is akin to navigating uncharted...</itunes:subtitle>
            <itunes:author>Whitehat SEO</itunes:author>
            <itunes:duration>03:58</itunes:duration>
            <media:description type="html">&lt;p&gt;&lt;a href="https://blog.whitehat-seo.co.uk/seo-report"&gt;https://blog.whitehat-seo.co.uk/seo-report&lt;/a&gt;&lt;/p&gt;
&lt;p&gt;Creating an SEO Report can feel like a minefield for many. You've got the tools, you've tracked the data, but what next? Diving into SEO reporting without understanding it is akin to navigating uncharted territory. It's overwhelming and downright intimidating. The truth is... without mastering SEO reporting, scaling your online presence becomes an uphill battle.&lt;/p&gt;&lt;p&gt;&lt;a href="http://video.whitehat-seo.co.uk/mastering-seo-reports-a"&gt;&lt;img src="http://video.whitehat-seo.co.uk/64968568/90243537/304180bfdeb0667aac3dd794fc6bdd6c/standard/download-9-thumbnail.jpg" width="75" height=""/&gt;&lt;/a&gt;&lt;/p&gt;</media:description>
            <media:content url="https://video.whitehat-seo.co.uk/v.ihtml/player.html?token=304180bfdeb0667aac3dd794fc6bdd6c&amp;source=podcast&amp;photo%5fid=90243537" width="625" height="352" type="text/html" medium="video" duration="238" isDefault="true" expression="full"/>
            <media:thumbnail url="http://video.whitehat-seo.co.uk/64968568/90243537/304180bfdeb0667aac3dd794fc6bdd6c/standard/download-9-thumbnail.jpg" width="75" height=""/>
            <itunes:image href="http://video.whitehat-seo.co.uk/64968568/90243537/304180bfdeb0667aac3dd794fc6bdd6c/standard/download-9-thumbnail.jpg/thumbnail.jpg"/>
            <category>reporting</category>
            <category>search engine optimisation</category>
            <category>seo</category>
            <category>seo report</category>
        </item>
        <item>
            <enclosure url="http://video.whitehat-seo.co.uk/64968579/90084246/04848f4c3c5d1186f2445a3dce3c8546/video_medium/mastering-on-page-seo-the-2024-video.mp4?source=podcast" type="video/mp4" length="34177410"/>
            <title>Mastering On-Page SEO The 2024 Guide</title>
            <link>http://video.whitehat-seo.co.uk/mastering-on-page-seo-the-2024</link>
            <description>&lt;p&gt;&lt;a href="https://blog.whitehat-seo.co.uk/on-page-seo"&gt;https://blog.whitehat-seo.co.uk/on-page-seo&lt;/a&gt;&lt;/p&gt;
&lt;p&gt;Mastering On-Page SEO can feel like navigating a labyrinth. Many website owners and content creators find themselves lost in the maze of keyword research, meta tags, URL optimization, the list goes on.&lt;/p&gt;
&lt;p&gt;The truth is, without a solid understanding of On-Page SEO, your chances of reaching that coveted first-page ranking are slim to none. No wonder so many people throw up their hands in frustration or turn to an agency for their SEO Skills!&lt;/p&gt;&lt;p&gt;&lt;a href="http://video.whitehat-seo.co.uk/mastering-on-page-seo-the-2024"&gt;&lt;img src="http://video.whitehat-seo.co.uk/64968579/90084246/04848f4c3c5d1186f2445a3dce3c8546/standard/download-6-thumbnail.jpg" width="75" height=""/&gt;&lt;/a&gt;&lt;/p&gt;</description>
            <guid>http://video.whitehat-seo.co.uk/photo/90084246</guid>
            <pubDate>Sun, 29 Oct 2023 12:30:09 GMT</pubDate>
            <media:title>Mastering On-Page SEO The 2024 Guide</media:title>
            <itunes:summary>https://blog.whitehat-seo.co.uk/on-page-seo
Mastering On-Page SEO can feel like navigating a labyrinth. Many website owners and content creators find themselves lost in the maze of keyword research, meta tags, URL optimization, the list goes on.
The truth is, without a solid understanding of On-Page SEO, your chances of reaching that coveted first-page ranking are slim to none. No wonder so many people throw up their hands in frustration or turn to an agency for their SEO Skills!</itunes:summary>
            <itunes:subtitle>https://blog.whitehat-seo.co.uk/on-page-seo
Mastering On-Page SEO can feel like navigating a labyrinth. Many website owners and content creators find themselves lost in the maze of keyword research, meta tags, URL optimization, the list goes on....</itunes:subtitle>
            <itunes:author>Whitehat SEO</itunes:author>
            <itunes:duration>06:02</itunes:duration>
            <media:description type="html">&lt;p&gt;&lt;a href="https://blog.whitehat-seo.co.uk/on-page-seo"&gt;https://blog.whitehat-seo.co.uk/on-page-seo&lt;/a&gt;&lt;/p&gt;
&lt;p&gt;Mastering On-Page SEO can feel like navigating a labyrinth. Many website owners and content creators find themselves lost in the maze of keyword research, meta tags, URL optimization, the list goes on.&lt;/p&gt;
&lt;p&gt;The truth is, without a solid understanding of On-Page SEO, your chances of reaching that coveted first-page ranking are slim to none. No wonder so many people throw up their hands in frustration or turn to an agency for their SEO Skills!&lt;/p&gt;&lt;p&gt;&lt;a href="http://video.whitehat-seo.co.uk/mastering-on-page-seo-the-2024"&gt;&lt;img src="http://video.whitehat-seo.co.uk/64968579/90084246/04848f4c3c5d1186f2445a3dce3c8546/standard/download-6-thumbnail.jpg" width="75" height=""/&gt;&lt;/a&gt;&lt;/p&gt;</media:description>
            <media:content url="https://video.whitehat-seo.co.uk/v.ihtml/player.html?token=04848f4c3c5d1186f2445a3dce3c8546&amp;source=podcast&amp;photo%5fid=90084246" width="625" height="352" type="text/html" medium="video" duration="362" isDefault="true" expression="full"/>
            <media:thumbnail url="http://video.whitehat-seo.co.uk/64968579/90084246/04848f4c3c5d1186f2445a3dce3c8546/standard/download-6-thumbnail.jpg" width="75" height=""/>
            <itunes:image href="http://video.whitehat-seo.co.uk/64968579/90084246/04848f4c3c5d1186f2445a3dce3c8546/standard/download-6-thumbnail.jpg/thumbnail.jpg"/>
            <category>on-page SEO</category>
            <category>search engine optimisation</category>
            <category>SEO</category>
            <category>website design</category>
        </item>
        <item>
            <enclosure url="http://video.whitehat-seo.co.uk/64968561/90075205/6afdda74cdc9179a31f9143046c65318/video_medium/seo-2023-predictions-and-video.mp4?source=podcast" type="video/mp4" length="38099222"/>
            <title>SEO 2023 Predictions and Preparations</title>
            <link>http://video.whitehat-seo.co.uk/seo-2023-predictions-and</link>
            <description>&lt;p&gt;&lt;a href="https://blog.whitehat-seo.co.uk/seo-predictions"&gt;https://blog.whitehat-seo.co.uk/seo-predictions&lt;/a&gt;&lt;/p&gt;
&lt;p&gt;Making accurate SEO predictions is a challenging yet crucial task for digital marketers.&lt;/p&gt;
&lt;p&gt;The ever-changing nature of SEO requires us to be aware of the emerging trends and technologies that could potentially alter our approach.&lt;/p&gt;
&lt;p&gt;From AI integration to trustworthiness as a ranking factor, there's much to anticipate in the future of SEO.&lt;/p&gt;
&lt;p&gt;Understanding these potential shifts can help businesses adapt their strategies effectively and stay ahead in this competitive domain. So let's delve into some key SEO predictions.&lt;/p&gt;&lt;p&gt;&lt;a href="http://video.whitehat-seo.co.uk/seo-2023-predictions-and"&gt;&lt;img src="http://video.whitehat-seo.co.uk/64968561/90075205/6afdda74cdc9179a31f9143046c65318/standard/download-8-thumbnail.jpg" width="75" height=""/&gt;&lt;/a&gt;&lt;/p&gt;</description>
            <guid>http://video.whitehat-seo.co.uk/photo/90075205</guid>
            <pubDate>Sat, 28 Oct 2023 18:24:41 GMT</pubDate>
            <media:title>SEO 2023 Predictions and Preparations</media:title>
            <itunes:summary>https://blog.whitehat-seo.co.uk/seo-predictions
Making accurate SEO predictions is a challenging yet crucial task for digital marketers.
The ever-changing nature of SEO requires us to be aware of the emerging trends and technologies that could potentially alter our approach.
From AI integration to trustworthiness as a ranking factor, there's much to anticipate in the future of SEO.
Understanding these potential shifts can help businesses adapt their strategies effectively and stay ahead in this competitive domain. So let's delve into some key SEO predictions.</itunes:summary>
            <itunes:subtitle>https://blog.whitehat-seo.co.uk/seo-predictions
Making accurate SEO predictions is a challenging yet crucial task for digital marketers.
The ever-changing nature of SEO requires us to be aware of the emerging trends and technologies that could...</itunes:subtitle>
            <itunes:author>Whitehat SEO</itunes:author>
            <itunes:duration>05:49</itunes:duration>
            <media:description type="html">&lt;p&gt;&lt;a href="https://blog.whitehat-seo.co.uk/seo-predictions"&gt;https://blog.whitehat-seo.co.uk/seo-predictions&lt;/a&gt;&lt;/p&gt;
&lt;p&gt;Making accurate SEO predictions is a challenging yet crucial task for digital marketers.&lt;/p&gt;
&lt;p&gt;The ever-changing nature of SEO requires us to be aware of the emerging trends and technologies that could potentially alter our approach.&lt;/p&gt;
&lt;p&gt;From AI integration to trustworthiness as a ranking factor, there's much to anticipate in the future of SEO.&lt;/p&gt;
&lt;p&gt;Understanding these potential shifts can help businesses adapt their strategies effectively and stay ahead in this competitive domain. So let's delve into some key SEO predictions.&lt;/p&gt;&lt;p&gt;&lt;a href="http://video.whitehat-seo.co.uk/seo-2023-predictions-and"&gt;&lt;img src="http://video.whitehat-seo.co.uk/64968561/90075205/6afdda74cdc9179a31f9143046c65318/standard/download-8-thumbnail.jpg" width="75" height=""/&gt;&lt;/a&gt;&lt;/p&gt;</media:description>
            <media:content url="https://video.whitehat-seo.co.uk/v.ihtml/player.html?token=6afdda74cdc9179a31f9143046c65318&amp;source=podcast&amp;photo%5fid=90075205" width="625" height="352" type="text/html" medium="video" duration="349" isDefault="true" expression="full"/>
            <media:thumbnail url="http://video.whitehat-seo.co.uk/64968561/90075205/6afdda74cdc9179a31f9143046c65318/standard/download-8-thumbnail.jpg" width="75" height=""/>
            <itunes:image href="http://video.whitehat-seo.co.uk/64968561/90075205/6afdda74cdc9179a31f9143046c65318/standard/download-8-thumbnail.jpg/thumbnail.jpg"/>
            <category>digital marketing</category>
            <category>search engine optimisation</category>
            <category>search engine optimization</category>
            <category>seo</category>
        </item>
        <item>
            <enclosure url="http://video.whitehat-seo.co.uk/64968576/89864870/ecb64a4325b10e2673150bf82e80abad/video_medium/mastering-seo-basics-with-whitehat-video.mp4?source=podcast" type="video/mp4" length="14659731"/>
            <title>Mastering SEO Basics with Whitehat SEO</title>
            <link>http://video.whitehat-seo.co.uk/mastering-seo-basics-with-whitehat</link>
            <description>&lt;p&gt;&lt;a href="https://blog.whitehat-seo.co.uk/seo-basics"&gt;https://blog.whitehat-seo.co.uk/seo-basics&lt;/a&gt;&lt;/p&gt;
&lt;p&gt;Mastering SEO Basics can feel like navigating a maze. Navigating the SEO maze can be a daunting task, but with perseverance and knowledge, it's possible to make your website shine on Google. You may have read countless articles and watched numerous tutorials but still find yourself lost in the labyrinth of search engine optimisation or even delegated these SEO services to an agency. The difference between an unnoticed webpage and a top-ranking site? Understanding and applying these SEO fundamentals.&lt;/p&gt;&lt;p&gt;&lt;a href="http://video.whitehat-seo.co.uk/mastering-seo-basics-with-whitehat"&gt;&lt;img src="http://video.whitehat-seo.co.uk/64968576/89864870/ecb64a4325b10e2673150bf82e80abad/standard/download-9-thumbnail.jpg" width="75" height=""/&gt;&lt;/a&gt;&lt;/p&gt;</description>
            <guid>http://video.whitehat-seo.co.uk/photo/89864870</guid>
            <pubDate>Sun, 22 Oct 2023 13:18:35 GMT</pubDate>
            <media:title>Mastering SEO Basics with Whitehat SEO</media:title>
            <itunes:summary>https://blog.whitehat-seo.co.uk/seo-basics
Mastering SEO Basics can feel like navigating a maze. Navigating the SEO maze can be a daunting task, but with perseverance and knowledge, it's possible to make your website shine on Google. You may have read countless articles and watched numerous tutorials but still find yourself lost in the labyrinth of search engine optimisation or even delegated these SEO services to an agency. The difference between an unnoticed webpage and a top-ranking site? Understanding and applying these SEO fundamentals.</itunes:summary>
            <itunes:subtitle>https://blog.whitehat-seo.co.uk/seo-basics
Mastering SEO Basics can feel like navigating a maze. Navigating the SEO maze can be a daunting task, but with perseverance and knowledge, it's possible to make your website shine on Google. You may have...</itunes:subtitle>
            <itunes:author>Whitehat SEO</itunes:author>
            <itunes:duration>02:59</itunes:duration>
            <media:description type="html">&lt;p&gt;&lt;a href="https://blog.whitehat-seo.co.uk/seo-basics"&gt;https://blog.whitehat-seo.co.uk/seo-basics&lt;/a&gt;&lt;/p&gt;
&lt;p&gt;Mastering SEO Basics can feel like navigating a maze. Navigating the SEO maze can be a daunting task, but with perseverance and knowledge, it's possible to make your website shine on Google. You may have read countless articles and watched numerous tutorials but still find yourself lost in the labyrinth of search engine optimisation or even delegated these SEO services to an agency. The difference between an unnoticed webpage and a top-ranking site? Understanding and applying these SEO fundamentals.&lt;/p&gt;&lt;p&gt;&lt;a href="http://video.whitehat-seo.co.uk/mastering-seo-basics-with-whitehat"&gt;&lt;img src="http://video.whitehat-seo.co.uk/64968576/89864870/ecb64a4325b10e2673150bf82e80abad/standard/download-9-thumbnail.jpg" width="75" height=""/&gt;&lt;/a&gt;&lt;/p&gt;</media:description>
            <media:content url="https://video.whitehat-seo.co.uk/v.ihtml/player.html?token=ecb64a4325b10e2673150bf82e80abad&amp;source=podcast&amp;photo%5fid=89864870" width="625" height="352" type="text/html" medium="video" duration="179" isDefault="true" expression="full"/>
            <media:thumbnail url="http://video.whitehat-seo.co.uk/64968576/89864870/ecb64a4325b10e2673150bf82e80abad/standard/download-9-thumbnail.jpg" width="75" height=""/>
            <itunes:image href="http://video.whitehat-seo.co.uk/64968576/89864870/ecb64a4325b10e2673150bf82e80abad/standard/download-9-thumbnail.jpg/thumbnail.jpg"/>
            <category>search engine optimisation</category>
            <category>search engine optimization</category>
            <category>seo</category>
            <category>seo training</category>
        </item>
        <item>
            <enclosure url="http://video.whitehat-seo.co.uk/64968568/89842006/2646ca032bd8b7cefc963785e1e3f10e/video_medium/mastering-seo-analytics-video.mp4?source=podcast" type="video/mp4" length="19409698"/>
            <title>Mastering SEO Analytics</title>
            <link>http://video.whitehat-seo.co.uk/mastering-seo-analytics</link>
            <description>&lt;p&gt;&lt;a href="https://blog.whitehat-seo.co.uk/seo-analytics"&gt;https://blog.whitehat-seo.co.uk/seo-analytics&lt;/a&gt;&lt;/p&gt;
&lt;p&gt;SEO Performance Analytics is a game-changer in the digital marketing world. This powerful tool can transform your business's online presence and visibility. it's a core component of any SEO service offering.&lt;/p&gt;
&lt;p&gt;The importance of SEO cannot be overstated. It’s not just about climbing up the Google rankings; it’s about understanding user behaviour, tracking website performance, and aligning these insights with your overall business goals.&lt;/p&gt;
&lt;p&gt;Diving into SEO Performance Analytics, you'll find it to be an integral part of any successful digital strategy that aims for growth and scalability.&lt;/p&gt;&lt;p&gt;&lt;a href="http://video.whitehat-seo.co.uk/mastering-seo-analytics"&gt;&lt;img src="http://video.whitehat-seo.co.uk/64968568/89842006/2646ca032bd8b7cefc963785e1e3f10e/standard/download-9-thumbnail.jpg" width="75" height=""/&gt;&lt;/a&gt;&lt;/p&gt;</description>
            <guid>http://video.whitehat-seo.co.uk/photo/89842006</guid>
            <pubDate>Fri, 20 Oct 2023 19:01:25 GMT</pubDate>
            <media:title>Mastering SEO Analytics</media:title>
            <itunes:summary>https://blog.whitehat-seo.co.uk/seo-analytics
SEO Performance Analytics is a game-changer in the digital marketing world. This powerful tool can transform your business's online presence and visibility. it's a core component of any SEO service offering.
The importance of SEO cannot be overstated. It’s not just about climbing up the Google rankings; it’s about understanding user behaviour, tracking website performance, and aligning these insights with your overall business goals.
Diving into SEO Performance Analytics, you'll find it to be an integral part of any successful digital strategy that aims for growth and scalability.</itunes:summary>
            <itunes:subtitle>https://blog.whitehat-seo.co.uk/seo-analytics
SEO Performance Analytics is a game-changer in the digital marketing world. This powerful tool can transform your business's online presence and visibility. it's a core component of any SEO service...</itunes:subtitle>
            <itunes:author>Whitehat SEO</itunes:author>
            <itunes:duration>03:46</itunes:duration>
            <media:description type="html">&lt;p&gt;&lt;a href="https://blog.whitehat-seo.co.uk/seo-analytics"&gt;https://blog.whitehat-seo.co.uk/seo-analytics&lt;/a&gt;&lt;/p&gt;
&lt;p&gt;SEO Performance Analytics is a game-changer in the digital marketing world. This powerful tool can transform your business's online presence and visibility. it's a core component of any SEO service offering.&lt;/p&gt;
&lt;p&gt;The importance of SEO cannot be overstated. It’s not just about climbing up the Google rankings; it’s about understanding user behaviour, tracking website performance, and aligning these insights with your overall business goals.&lt;/p&gt;
&lt;p&gt;Diving into SEO Performance Analytics, you'll find it to be an integral part of any successful digital strategy that aims for growth and scalability.&lt;/p&gt;&lt;p&gt;&lt;a href="http://video.whitehat-seo.co.uk/mastering-seo-analytics"&gt;&lt;img src="http://video.whitehat-seo.co.uk/64968568/89842006/2646ca032bd8b7cefc963785e1e3f10e/standard/download-9-thumbnail.jpg" width="75" height=""/&gt;&lt;/a&gt;&lt;/p&gt;</media:description>
            <media:content url="https://video.whitehat-seo.co.uk/v.ihtml/player.html?token=2646ca032bd8b7cefc963785e1e3f10e&amp;source=podcast&amp;photo%5fid=89842006" width="625" height="352" type="text/html" medium="video" duration="226" isDefault="true" expression="full"/>
            <media:thumbnail url="http://video.whitehat-seo.co.uk/64968568/89842006/2646ca032bd8b7cefc963785e1e3f10e/standard/download-9-thumbnail.jpg" width="75" height=""/>
            <itunes:image href="http://video.whitehat-seo.co.uk/64968568/89842006/2646ca032bd8b7cefc963785e1e3f10e/standard/download-9-thumbnail.jpg/thumbnail.jpg"/>
            <category>analytics</category>
            <category>seo</category>
            <category>website analytics</category>
        </item>
        <item>
            <enclosure url="http://video.whitehat-seo.co.uk/64968568/89794327/1de7eb7c71da80be56fc5a61e5c9fb6c/video_medium/mastering-web-migration-seo-video.mp4?source=podcast" type="video/mp4" length="29920973"/>
            <title>Mastering Web Migration-SEO</title>
            <link>http://video.whitehat-seo.co.uk/mastering-web-migration-seo</link>
            <description>&lt;p&gt;&lt;a href="https://blog.whitehat-seo.co.uk/web-migration-seo"&gt;https://blog.whitehat-seo.co.uk/web-migration-seo&lt;/a&gt;&lt;/p&gt;
&lt;p&gt;Web migration SEO is a critical process that can make or break your website's online visibility.&lt;/p&gt;
&lt;p&gt;The stakes are high, with potential pitfalls at every turn. However, it does not have to be an intimidating process. Mastering the art of web migration involves strategic planning and meticulous execution by your SEO team. It’s about understanding how to preserve your site's search engine rankings while transitioning to a new platform or design.&lt;/p&gt;
&lt;p&gt;This journey from old to new should not cost you in terms of traffic loss or reduced user engagement if done right with proper web migration SEO.&lt;/p&gt;&lt;p&gt;&lt;a href="http://video.whitehat-seo.co.uk/mastering-web-migration-seo"&gt;&lt;img src="http://video.whitehat-seo.co.uk/64968568/89794327/1de7eb7c71da80be56fc5a61e5c9fb6c/standard/download-7-thumbnail.jpg" width="75" height=""/&gt;&lt;/a&gt;&lt;/p&gt;</description>
            <guid>http://video.whitehat-seo.co.uk/photo/89794327</guid>
            <pubDate>Thu, 19 Oct 2023 16:44:57 GMT</pubDate>
            <media:title>Mastering Web Migration-SEO</media:title>
            <itunes:summary>https://blog.whitehat-seo.co.uk/web-migration-seo
Web migration SEO is a critical process that can make or break your website's online visibility.
The stakes are high, with potential pitfalls at every turn. However, it does not have to be an intimidating process. Mastering the art of web migration involves strategic planning and meticulous execution by your SEO team. It’s about understanding how to preserve your site's search engine rankings while transitioning to a new platform or design.
This journey from old to new should not cost you in terms of traffic loss or reduced user engagement if done right with proper web migration SEO.</itunes:summary>
            <itunes:subtitle>https://blog.whitehat-seo.co.uk/web-migration-seo
Web migration SEO is a critical process that can make or break your website's online visibility.
The stakes are high, with potential pitfalls at every turn. However, it does not have to be an...</itunes:subtitle>
            <itunes:author>Whitehat SEO</itunes:author>
            <itunes:duration>06:26</itunes:duration>
            <media:description type="html">&lt;p&gt;&lt;a href="https://blog.whitehat-seo.co.uk/web-migration-seo"&gt;https://blog.whitehat-seo.co.uk/web-migration-seo&lt;/a&gt;&lt;/p&gt;
&lt;p&gt;Web migration SEO is a critical process that can make or break your website's online visibility.&lt;/p&gt;
&lt;p&gt;The stakes are high, with potential pitfalls at every turn. However, it does not have to be an intimidating process. Mastering the art of web migration involves strategic planning and meticulous execution by your SEO team. It’s about understanding how to preserve your site's search engine rankings while transitioning to a new platform or design.&lt;/p&gt;
&lt;p&gt;This journey from old to new should not cost you in terms of traffic loss or reduced user engagement if done right with proper web migration SEO.&lt;/p&gt;&lt;p&gt;&lt;a href="http://video.whitehat-seo.co.uk/mastering-web-migration-seo"&gt;&lt;img src="http://video.whitehat-seo.co.uk/64968568/89794327/1de7eb7c71da80be56fc5a61e5c9fb6c/standard/download-7-thumbnail.jpg" width="75" height=""/&gt;&lt;/a&gt;&lt;/p&gt;</media:description>
            <media:content url="https://video.whitehat-seo.co.uk/v.ihtml/player.html?token=1de7eb7c71da80be56fc5a61e5c9fb6c&amp;source=podcast&amp;photo%5fid=89794327" width="625" height="352" type="text/html" medium="video" duration="386" isDefault="true" expression="full"/>
            <media:thumbnail url="http://video.whitehat-seo.co.uk/64968568/89794327/1de7eb7c71da80be56fc5a61e5c9fb6c/standard/download-7-thumbnail.jpg" width="75" height=""/>
            <itunes:image href="http://video.whitehat-seo.co.uk/64968568/89794327/1de7eb7c71da80be56fc5a61e5c9fb6c/standard/download-7-thumbnail.jpg/thumbnail.jpg"/>
            <category>search engine optimisation</category>
            <category>search engine optimization</category>
            <category>seo</category>
            <category>website design</category>
            <category>website migration</category>
        </item>
        <item>
            <enclosure url="http://video.whitehat-seo.co.uk/64968566/89791311/87b1edce17aa3d0422da1e4b3797dec4/video_medium/mastering-technical-seo-video.mp4?source=podcast" type="video/mp4" length="32824636"/>
            <title>Mastering Technical SEO</title>
            <link>http://video.whitehat-seo.co.uk/mastering-technical-seo</link>
            <description>&lt;p&gt;&lt;a href="https://blog.whitehat-seo.co.uk/technical-seo"&gt;https://blog.whitehat-seo.co.uk/technical-seo&lt;/a&gt;&lt;br /&gt;
Mastering technical SEO is a challenging yet rewarding journey. The digital landscape is ever-evolving, and staying ahead requires constant learning and adaptation. Technical SEO plays a pivotal role in this process. It's the backbone of your website's visibility on search engines.&lt;/p&gt;
&lt;p&gt;Failing to optimise it can lead to poor indexing, low site traffic, and ultimately, reduced conversions. But don't fret! We're here to guide you through the intricacies of technical SEO.&lt;/p&gt;
&lt;p&gt;You'll learn how it affects your site’s performance and discover strategies for optimizing crawl budget, implementing HTTPS redirects, auditing speed, and more.&lt;/p&gt;&lt;p&gt;&lt;a href="http://video.whitehat-seo.co.uk/mastering-technical-seo"&gt;&lt;img src="http://video.whitehat-seo.co.uk/64968566/89791311/87b1edce17aa3d0422da1e4b3797dec4/standard/download-9-thumbnail.jpg" width="75" height=""/&gt;&lt;/a&gt;&lt;/p&gt;</description>
            <guid>http://video.whitehat-seo.co.uk/photo/89791311</guid>
            <pubDate>Thu, 19 Oct 2023 15:50:38 GMT</pubDate>
            <media:title>Mastering Technical SEO</media:title>
            <itunes:summary>https://blog.whitehat-seo.co.uk/technical-seo
Mastering technical SEO is a challenging yet rewarding journey. The digital landscape is ever-evolving, and staying ahead requires constant learning and adaptation. Technical SEO plays a pivotal role in this process. It's the backbone of your website's visibility on search engines.
Failing to optimise it can lead to poor indexing, low site traffic, and ultimately, reduced conversions. But don't fret! We're here to guide you through the intricacies of technical SEO.
You'll learn how it affects your site’s performance and discover strategies for optimizing crawl budget, implementing HTTPS redirects, auditing speed, and more.</itunes:summary>
            <itunes:subtitle>https://blog.whitehat-seo.co.uk/technical-seo
Mastering technical SEO is a challenging yet rewarding journey. The digital landscape is ever-evolving, and staying ahead requires constant learning and adaptation. Technical SEO plays a pivotal role...</itunes:subtitle>
            <itunes:author>Whitehat SEO</itunes:author>
            <itunes:duration>05:17</itunes:duration>
            <media:description type="html">&lt;p&gt;&lt;a href="https://blog.whitehat-seo.co.uk/technical-seo"&gt;https://blog.whitehat-seo.co.uk/technical-seo&lt;/a&gt;&lt;br /&gt;
Mastering technical SEO is a challenging yet rewarding journey. The digital landscape is ever-evolving, and staying ahead requires constant learning and adaptation. Technical SEO plays a pivotal role in this process. It's the backbone of your website's visibility on search engines.&lt;/p&gt;
&lt;p&gt;Failing to optimise it can lead to poor indexing, low site traffic, and ultimately, reduced conversions. But don't fret! We're here to guide you through the intricacies of technical SEO.&lt;/p&gt;
&lt;p&gt;You'll learn how it affects your site’s performance and discover strategies for optimizing crawl budget, implementing HTTPS redirects, auditing speed, and more.&lt;/p&gt;&lt;p&gt;&lt;a href="http://video.whitehat-seo.co.uk/mastering-technical-seo"&gt;&lt;img src="http://video.whitehat-seo.co.uk/64968566/89791311/87b1edce17aa3d0422da1e4b3797dec4/standard/download-9-thumbnail.jpg" width="75" height=""/&gt;&lt;/a&gt;&lt;/p&gt;</media:description>
            <media:content url="https://video.whitehat-seo.co.uk/v.ihtml/player.html?token=87b1edce17aa3d0422da1e4b3797dec4&amp;source=podcast&amp;photo%5fid=89791311" width="625" height="352" type="text/html" medium="video" duration="317" isDefault="true" expression="full"/>
            <media:thumbnail url="http://video.whitehat-seo.co.uk/64968566/89791311/87b1edce17aa3d0422da1e4b3797dec4/standard/download-9-thumbnail.jpg" width="75" height=""/>
            <itunes:image href="http://video.whitehat-seo.co.uk/64968566/89791311/87b1edce17aa3d0422da1e4b3797dec4/standard/download-9-thumbnail.jpg/thumbnail.jpg"/>
            <category>digital marketing</category>
            <category>search engine optimisation</category>
            <category>search engine optimization</category>
            <category>seo</category>
            <category>technical SEO</category>
        </item>
        <item>
            <enclosure url="http://video.whitehat-seo.co.uk/64968559/86090052/ade8c2b46b8d390adf4cb024b9c1d445/video_medium/video-marketing-adoption-in-2023-video.mp4?source=podcast" type="video/mp4" length="198740062"/>
            <title>Video Marketing Adoption in 2023</title>
            <link>http://video.whitehat-seo.co.uk/video-marketing-adoption-in-2023</link>
            <description>&lt;p&gt;Slide deck available here: https://info.whitehat-seo.co.uk/hug-20230517&lt;br /&gt;
Steffen Fagerström Christensen&lt;br /&gt;
CTO &amp; Co-Founder TwentyThree&lt;/p&gt;&lt;p&gt;&lt;a href="http://video.whitehat-seo.co.uk/video-marketing-adoption-in-2023"&gt;&lt;img src="http://video.whitehat-seo.co.uk/64968559/86090052/ade8c2b46b8d390adf4cb024b9c1d445/standard/download-8-thumbnail.jpg" width="75" height=""/&gt;&lt;/a&gt;&lt;/p&gt;</description>
            <guid>http://video.whitehat-seo.co.uk/photo/86090052</guid>
            <pubDate>Mon, 29 May 2023 11:48:19 GMT</pubDate>
            <media:title>Video Marketing Adoption in 2023</media:title>
            <itunes:summary>Slide deck available here: https://info.whitehat-seo.co.uk/hug-20230517
Steffen Fagerström Christensen
CTO &amp; Co-Founder TwentyThree</itunes:summary>
            <itunes:subtitle>Slide deck available here: https://info.whitehat-seo.co.uk/hug-20230517
Steffen Fagerström Christensen
CTO &amp; Co-Founder TwentyThree</itunes:subtitle>
            <itunes:author>Whitehat SEO</itunes:author>
            <itunes:duration>51:59</itunes:duration>
            <media:description type="html">&lt;p&gt;Slide deck available here: https://info.whitehat-seo.co.uk/hug-20230517&lt;br /&gt;
Steffen Fagerström Christensen&lt;br /&gt;
CTO &amp; Co-Founder TwentyThree&lt;/p&gt;&lt;p&gt;&lt;a href="http://video.whitehat-seo.co.uk/video-marketing-adoption-in-2023"&gt;&lt;img src="http://video.whitehat-seo.co.uk/64968559/86090052/ade8c2b46b8d390adf4cb024b9c1d445/standard/download-8-thumbnail.jpg" width="75" height=""/&gt;&lt;/a&gt;&lt;/p&gt;</media:description>
            <media:content url="https://video.whitehat-seo.co.uk/v.ihtml/player.html?token=ade8c2b46b8d390adf4cb024b9c1d445&amp;source=podcast&amp;photo%5fid=86090052" width="625" height="352" type="text/html" medium="video" duration="3119" isDefault="true" expression="full"/>
            <media:thumbnail url="http://video.whitehat-seo.co.uk/64968559/86090052/ade8c2b46b8d390adf4cb024b9c1d445/standard/download-8-thumbnail.jpg" width="75" height=""/>
            <itunes:image href="http://video.whitehat-seo.co.uk/64968559/86090052/ade8c2b46b8d390adf4cb024b9c1d445/standard/download-8-thumbnail.jpg/thumbnail.jpg"/>
            <category>AI</category>
            <category>hubspot</category>
            <category>hubspot user group</category>
            <category>video advertising trends</category>
            <category>video marketing</category>
            <category>video marketing strategy</category>
        </item>
        <item>
            <enclosure url="http://video.whitehat-seo.co.uk/64968566/86090047/486d916f16ab2732f696d8a404c611da/video_medium/ai-everywhere-all-at-once-the-video.mp4?source=podcast" type="video/mp4" length="199665080"/>
            <title>AI Everywhere All At Once: The Future Of Marketing</title>
            <link>http://video.whitehat-seo.co.uk/ai-everywhere-all-at-once-the</link>
            <description>&lt;p&gt;Slide deck available here: https://info.whitehat-seo.co.uk/hug-20230517&lt;/p&gt;
&lt;p&gt;Clwyd Probert&lt;br /&gt;
CEO &amp; Founder at Whitehat SEO Ltd&lt;br /&gt;
&lt;a href="https://www.whitehat-seo.co.uk"&gt;https://www.whitehat-seo.co.uk&lt;/a&gt;&lt;/p&gt;&lt;p&gt;&lt;a href="http://video.whitehat-seo.co.uk/ai-everywhere-all-at-once-the"&gt;&lt;img src="http://video.whitehat-seo.co.uk/64968566/86090047/486d916f16ab2732f696d8a404c611da/standard/download-9-thumbnail.jpg" width="75" height=""/&gt;&lt;/a&gt;&lt;/p&gt;</description>
            <guid>http://video.whitehat-seo.co.uk/photo/86090047</guid>
            <pubDate>Mon, 29 May 2023 11:46:34 GMT</pubDate>
            <media:title>AI Everywhere All At Once: The Future Of Marketing</media:title>
            <itunes:summary>Slide deck available here: https://info.whitehat-seo.co.uk/hug-20230517
Clwyd Probert
CEO &amp; Founder at Whitehat SEO Ltd
https://www.whitehat-seo.co.uk</itunes:summary>
            <itunes:subtitle>Slide deck available here: https://info.whitehat-seo.co.uk/hug-20230517
Clwyd Probert
CEO &amp; Founder at Whitehat SEO Ltd
https://www.whitehat-seo.co.uk</itunes:subtitle>
            <itunes:author>Whitehat SEO</itunes:author>
            <itunes:duration>56:49</itunes:duration>
            <media:description type="html">&lt;p&gt;Slide deck available here: https://info.whitehat-seo.co.uk/hug-20230517&lt;/p&gt;
&lt;p&gt;Clwyd Probert&lt;br /&gt;
CEO &amp; Founder at Whitehat SEO Ltd&lt;br /&gt;
&lt;a href="https://www.whitehat-seo.co.uk"&gt;https://www.whitehat-seo.co.uk&lt;/a&gt;&lt;/p&gt;&lt;p&gt;&lt;a href="http://video.whitehat-seo.co.uk/ai-everywhere-all-at-once-the"&gt;&lt;img src="http://video.whitehat-seo.co.uk/64968566/86090047/486d916f16ab2732f696d8a404c611da/standard/download-9-thumbnail.jpg" width="75" height=""/&gt;&lt;/a&gt;&lt;/p&gt;</media:description>
            <media:content url="https://video.whitehat-seo.co.uk/v.ihtml/player.html?token=486d916f16ab2732f696d8a404c611da&amp;source=podcast&amp;photo%5fid=86090047" width="625" height="352" type="text/html" medium="video" duration="3409" isDefault="true" expression="full"/>
            <media:thumbnail url="http://video.whitehat-seo.co.uk/64968566/86090047/486d916f16ab2732f696d8a404c611da/standard/download-9-thumbnail.jpg" width="75" height=""/>
            <itunes:image href="http://video.whitehat-seo.co.uk/64968566/86090047/486d916f16ab2732f696d8a404c611da/standard/download-9-thumbnail.jpg/thumbnail.jpg"/>
            <category>AI</category>
            <category>hubspot</category>
            <category>hubspot user group</category>
            <category>marketing strategy</category>
            <category>sales strategy</category>
        </item>
        <item>
            <enclosure url="http://video.whitehat-seo.co.uk/64968556/86090037/8a654e006379bb869897c24aedd3c02d/video_medium/will-ai-replace-salespeople-video.mp4?source=podcast" type="video/mp4" length="166727933"/>
            <title>Will AI Replace Salespeople?</title>
            <link>http://video.whitehat-seo.co.uk/will-ai-replace-salespeople</link>
            <description>&lt;p&gt;Slide deck available here: https://info.whitehat-seo.co.uk/hug-20230517&lt;/p&gt;
&lt;p&gt;London HUG 2023&lt;br /&gt;
Jeremy Thomson, Sandler&lt;br /&gt;
Sandler is the world’s largest sales training company with over 250 locations in 27 countries providing over 500,000 hours of training annually.&lt;/p&gt;&lt;p&gt;&lt;a href="http://video.whitehat-seo.co.uk/will-ai-replace-salespeople"&gt;&lt;img src="http://video.whitehat-seo.co.uk/64968556/86090037/8a654e006379bb869897c24aedd3c02d/standard/download-9-thumbnail.jpg" width="75" height=""/&gt;&lt;/a&gt;&lt;/p&gt;</description>
            <guid>http://video.whitehat-seo.co.uk/photo/86090037</guid>
            <pubDate>Mon, 29 May 2023 11:43:49 GMT</pubDate>
            <media:title>Will AI Replace Salespeople?</media:title>
            <itunes:summary>Slide deck available here: https://info.whitehat-seo.co.uk/hug-20230517
London HUG 2023
Jeremy Thomson, Sandler
Sandler is the world’s largest sales training company with over 250 locations in 27 countries providing over 500,000 hours of training annually.</itunes:summary>
            <itunes:subtitle>Slide deck available here: https://info.whitehat-seo.co.uk/hug-20230517
London HUG 2023
Jeremy Thomson, Sandler
Sandler is the world’s largest sales training company with over 250 locations in 27 countries providing over 500,000 hours of training...</itunes:subtitle>
            <itunes:author>Whitehat SEO</itunes:author>
            <itunes:duration>47:29</itunes:duration>
            <media:description type="html">&lt;p&gt;Slide deck available here: https://info.whitehat-seo.co.uk/hug-20230517&lt;/p&gt;
&lt;p&gt;London HUG 2023&lt;br /&gt;
Jeremy Thomson, Sandler&lt;br /&gt;
Sandler is the world’s largest sales training company with over 250 locations in 27 countries providing over 500,000 hours of training annually.&lt;/p&gt;&lt;p&gt;&lt;a href="http://video.whitehat-seo.co.uk/will-ai-replace-salespeople"&gt;&lt;img src="http://video.whitehat-seo.co.uk/64968556/86090037/8a654e006379bb869897c24aedd3c02d/standard/download-9-thumbnail.jpg" width="75" height=""/&gt;&lt;/a&gt;&lt;/p&gt;</media:description>
            <media:content url="https://video.whitehat-seo.co.uk/v.ihtml/player.html?token=8a654e006379bb869897c24aedd3c02d&amp;source=podcast&amp;photo%5fid=86090037" width="625" height="352" type="text/html" medium="video" duration="2849" isDefault="true" expression="full"/>
            <media:thumbnail url="http://video.whitehat-seo.co.uk/64968556/86090037/8a654e006379bb869897c24aedd3c02d/standard/download-9-thumbnail.jpg" width="75" height=""/>
            <itunes:image href="http://video.whitehat-seo.co.uk/64968556/86090037/8a654e006379bb869897c24aedd3c02d/standard/download-9-thumbnail.jpg/thumbnail.jpg"/>
            <category>AI</category>
            <category>hubspot user group</category>
            <category>sales</category>
            <category>sales training</category>
        </item>
        <item>
            <enclosure url="http://video.whitehat-seo.co.uk/64968561/77537855/1b2b7310909067a843c3368ad3640dc2/video_medium/how-to-create-an-seo-content-video.mp4?source=podcast" type="video/mp4" length="117397595"/>
            <title>How To Create An SEO Content Strategy</title>
            <link>http://video.whitehat-seo.co.uk/how-to-create-an-seo-content</link>
            <description>&lt;p&gt;&lt;h1&gt;Create an SEO content strategy&lt;/h1&gt;&lt;br&gt;Full article here:&amp;nbsp;&lt;a href="https://blog.whitehat-seo.co.uk/mastering-seo-with-a-hubspot-content-strategy"&gt;https://blog.whitehat-seo.co.uk/mastering-seo-with-a-hubspot-content-strategy&lt;/a&gt;&lt;br&gt;&lt;br&gt;Content marketing has become a vital part of any company’s marketing strategy.
&lt;p&gt;It’s what drives your audience to your website and keeps them engaged with you for long periods of time.&lt;/p&gt;
&lt;p&gt;&lt;b&gt;So, a well-designed content marketing strategy will help you:&lt;/b&gt;&lt;/p&gt;
&lt;p&gt;•	stay ahead of competitors in the market,&lt;br&gt;
•	generate more leads and customers,&lt;br&gt;
•	improve your brand image, and&lt;br&gt;
•	increase customer loyalty.&lt;br&gt;
&lt;br&gt;
&lt;br&gt;
A content strategy has had to evolve over the years.&lt;/p&gt;
&lt;p&gt;It’s not just about keywords and links anymore!&lt;/p&gt;
&lt;p&gt;Creating a sustainable content strategy is about firstly understanding your user’s behaviour.&lt;br&gt;
&lt;br&gt;
&lt;br&gt;
&lt;b&gt;With this insight you’ll then be able to:&lt;/b&gt;&lt;/p&gt;
&lt;p&gt;• create unique content that users will want to engage with&lt;/p&gt;
&lt;p&gt;• drive targeted traffic to your website and designated platforms&lt;/p&gt;
&lt;p&gt;• increase conversions with tangible content&lt;br&gt;
&lt;br&gt;
&lt;br&gt;
This means resources will be focused, reducing any time, money and promotional efforts wasted on dead content.&lt;/p&gt;
&lt;p&gt;Join us to talk about how an SEO content strategy, created n HubSpot, can help you achieve your goals.&lt;br&gt;
&lt;br&gt;
&lt;br&gt;
&lt;b&gt;After the HUG you’ll be able to:&lt;/b&gt;&lt;/p&gt;
&lt;p&gt;• define your goals &amp;amp; conduct persona research&lt;/p&gt;
&lt;p&gt;• run a content audit and fully understand your CMS&lt;/p&gt;
&lt;p&gt;• determine content type and generate ideas&lt;/p&gt;
&lt;p&gt;• publish, promote, and manage your content&lt;/p&gt;
&lt;p&gt;• repurpose content based on your needs&lt;br&gt;
&lt;br&gt;
&lt;br&gt;
All this plus, creating a link-building plan, how to compress media before uploading, and measuring and tracking your content’s success.&lt;/p&gt;
&lt;p&gt;Take the guesswork out of content creation and form a mighty content strategy to elevate your marketing efforts, generate leads and increase your ROI.&lt;/p&gt;&lt;/p&gt;&lt;p&gt;&lt;a href="http://video.whitehat-seo.co.uk/how-to-create-an-seo-content"&gt;&lt;img src="http://video.whitehat-seo.co.uk/64968561/77537855/1b2b7310909067a843c3368ad3640dc2/standard/download-9-thumbnail.jpg" width="75" height=""/&gt;&lt;/a&gt;&lt;/p&gt;</description>
            <guid>http://video.whitehat-seo.co.uk/photo/77537855</guid>
            <pubDate>Wed, 31 Aug 2022 14:03:48 GMT</pubDate>
            <media:title>How To Create An SEO Content Strategy</media:title>
            <itunes:summary>Create an SEO content strategyFull article here:https://blog.whitehat-seo.co.uk/mastering-seo-with-a-hubspot-content-strategyContent marketing has become a vital part of any company’s marketing strategy.
It’s what drives your audience to your website and keeps them engaged with you for long periods of time.
So, a well-designed content marketing strategy will help you:
•	stay ahead of competitors in the market,
•	generate more leads and customers,
•	improve your brand image, and
•	increase customer loyalty.


A content strategy has had to evolve over the years.
It’s not just about keywords and links anymore!
Creating a sustainable content strategy is about firstly understanding your user’s behaviour.


With this insight you’ll then be able to:
• create unique content that users will want to engage with
• drive targeted traffic to your website and designated platforms
• increase conversions with tangible content


This means resources will be focused, reducing any time, money and promotional efforts wasted on dead content.
Join us to talk about how an SEO content strategy, created n HubSpot, can help you achieve your goals.


After the HUG you’ll be able to:
• define your goals  conduct persona research
• run a content audit and fully understand your CMS
• determine content type and generate ideas
• publish, promote, and manage your content
• repurpose content based on your needs


All this plus, creating a link-building plan, how to compress media before uploading, and measuring and tracking your content’s success.
Take the guesswork out of content creation and form a mighty content strategy to elevate your marketing efforts, generate leads and increase your ROI.</itunes:summary>
            <itunes:subtitle>Create an SEO content strategyFull article here:https://blog.whitehat-seo.co.uk/mastering-seo-with-a-hubspot-content-strategyContent marketing has become a vital part of any company’s marketing strategy.
It’s what drives your audience to your...</itunes:subtitle>
            <itunes:author>Whitehat SEO</itunes:author>
            <itunes:duration>50:50</itunes:duration>
            <media:description type="html">&lt;p&gt;&lt;h1&gt;Create an SEO content strategy&lt;/h1&gt;&lt;br&gt;Full article here:&amp;nbsp;&lt;a href="https://blog.whitehat-seo.co.uk/mastering-seo-with-a-hubspot-content-strategy"&gt;https://blog.whitehat-seo.co.uk/mastering-seo-with-a-hubspot-content-strategy&lt;/a&gt;&lt;br&gt;&lt;br&gt;Content marketing has become a vital part of any company’s marketing strategy.
&lt;p&gt;It’s what drives your audience to your website and keeps them engaged with you for long periods of time.&lt;/p&gt;
&lt;p&gt;&lt;b&gt;So, a well-designed content marketing strategy will help you:&lt;/b&gt;&lt;/p&gt;
&lt;p&gt;•	stay ahead of competitors in the market,&lt;br&gt;
•	generate more leads and customers,&lt;br&gt;
•	improve your brand image, and&lt;br&gt;
•	increase customer loyalty.&lt;br&gt;
&lt;br&gt;
&lt;br&gt;
A content strategy has had to evolve over the years.&lt;/p&gt;
&lt;p&gt;It’s not just about keywords and links anymore!&lt;/p&gt;
&lt;p&gt;Creating a sustainable content strategy is about firstly understanding your user’s behaviour.&lt;br&gt;
&lt;br&gt;
&lt;br&gt;
&lt;b&gt;With this insight you’ll then be able to:&lt;/b&gt;&lt;/p&gt;
&lt;p&gt;• create unique content that users will want to engage with&lt;/p&gt;
&lt;p&gt;• drive targeted traffic to your website and designated platforms&lt;/p&gt;
&lt;p&gt;• increase conversions with tangible content&lt;br&gt;
&lt;br&gt;
&lt;br&gt;
This means resources will be focused, reducing any time, money and promotional efforts wasted on dead content.&lt;/p&gt;
&lt;p&gt;Join us to talk about how an SEO content strategy, created n HubSpot, can help you achieve your goals.&lt;br&gt;
&lt;br&gt;
&lt;br&gt;
&lt;b&gt;After the HUG you’ll be able to:&lt;/b&gt;&lt;/p&gt;
&lt;p&gt;• define your goals &amp;amp; conduct persona research&lt;/p&gt;
&lt;p&gt;• run a content audit and fully understand your CMS&lt;/p&gt;
&lt;p&gt;• determine content type and generate ideas&lt;/p&gt;
&lt;p&gt;• publish, promote, and manage your content&lt;/p&gt;
&lt;p&gt;• repurpose content based on your needs&lt;br&gt;
&lt;br&gt;
&lt;br&gt;
All this plus, creating a link-building plan, how to compress media before uploading, and measuring and tracking your content’s success.&lt;/p&gt;
&lt;p&gt;Take the guesswork out of content creation and form a mighty content strategy to elevate your marketing efforts, generate leads and increase your ROI.&lt;/p&gt;&lt;/p&gt;&lt;p&gt;&lt;a href="http://video.whitehat-seo.co.uk/how-to-create-an-seo-content"&gt;&lt;img src="http://video.whitehat-seo.co.uk/64968561/77537855/1b2b7310909067a843c3368ad3640dc2/standard/download-9-thumbnail.jpg" width="75" height=""/&gt;&lt;/a&gt;&lt;/p&gt;</media:description>
            <media:content url="https://video.whitehat-seo.co.uk/v.ihtml/player.html?token=1b2b7310909067a843c3368ad3640dc2&amp;source=podcast&amp;photo%5fid=77537855" width="625" height="352" type="text/html" medium="video" duration="3050" isDefault="true" expression="full"/>
            <media:thumbnail url="http://video.whitehat-seo.co.uk/64968561/77537855/1b2b7310909067a843c3368ad3640dc2/standard/download-9-thumbnail.jpg" width="75" height=""/>
            <itunes:image href="http://video.whitehat-seo.co.uk/64968561/77537855/1b2b7310909067a843c3368ad3640dc2/standard/download-9-thumbnail.jpg/thumbnail.jpg"/>
            <category>content strategy</category>
            <category>hubspot</category>
            <category>hubspot user group</category>
            <category>marketing</category>
            <category>roi</category>
            <category>seo</category>
            <category>seo hug</category>
        </item>
        <item>
            <enclosure url="http://video.whitehat-seo.co.uk/64968566/76696929/1fbc64438ccd9db9d2b1a7aa0b0e73ce/video_medium/attribution-reporting-tracked-from-video.mp4?source=podcast" type="video/mp4" length="123633352"/>
            <title>Attribution Reporting: Tracked from start to finish</title>
            <link>http://video.whitehat-seo.co.uk/attribution-reporting-tracked-from</link>
            <description>&lt;p&gt;&lt;h1&gt;Attribution Reporting: Tracked from start to finish&lt;/h1&gt;Full article here:&amp;nbsp;&lt;a href="https://blog.whitehat-seo.co.uk/attribution-reporting-improved-marketing-results"&gt;https://blog.whitehat-seo.co.uk/attribution-reporting-improved-marketing-results&lt;/a&gt;&lt;br&gt;&lt;br&gt;Your customers engage with you through multiple channels and touchpoints.&lt;br&gt;
&lt;br&gt;
&lt;br&gt;
&lt;b&gt;But do you ever wondered what exactly made them come to you?&lt;/b&gt;&lt;br&gt;
&lt;br&gt;
&lt;br&gt;
Do you query if Paul in sales, is the real reason the deal was closed? Or if Vanessa’s wonderful blog made them get in touch?&lt;br&gt;
&lt;br&gt;
&lt;br&gt;
With attribution reporting, you can see precisely where, when, and how your marketing efforts are truly affecting your leads and revenue.&lt;br&gt;
&lt;br&gt;
&lt;br&gt;
A buyer’s journey is never one-dimensional. They interact and engage with your brand via multiple touchpoints before committing.&lt;br&gt;
&lt;br&gt;
&lt;br&gt;
&lt;b&gt;But was it through email, PPC, blogs, paid or organic traffic?&lt;/b&gt;&lt;br&gt;
&lt;br&gt;
&lt;br&gt;
Wouldn’t it be great if you could know exactly what brought them to the decision?&lt;br&gt;
&lt;br&gt;
&lt;br&gt;
Want tools to give insight as to what channels are generating the most leads and converting them successfully?&lt;br&gt;
&lt;br&gt;
&lt;br&gt;
&lt;b&gt;Then attribution reporting will make you a happy bunny!&lt;/b&gt;&lt;br&gt;
&lt;br&gt;
&lt;br&gt;
Marketing attribution is a reporting strategy that allows your marketing and sales team to see what’s working and what’s not with&amp;nbsp;Contact create attribution. Or let you know how much revenue was generated with&amp;nbsp;Revenue attribution.&lt;br&gt;
&lt;br&gt;
&lt;br&gt;&lt;h2&gt;
With attribution reporting information, you can:&lt;/h2&gt;
&lt;p&gt;• Attribute credit to interactions that created contacts, deals, and revenue&lt;/p&gt;
&lt;p&gt;• A clearer view of beneficial interaction sources &amp;amp; types&lt;/p&gt;
&lt;p&gt;• Know what asset types (through HubSpot) are being interacted with the most&lt;br&gt;
&lt;br&gt;
&lt;br&gt;
&lt;b&gt;Sounds good, doesn’t it? But how does it work?&lt;/b&gt;&lt;br&gt;
&lt;br&gt;
&lt;br&gt;
&lt;br&gt;
Join us to find out the total benefits of Marketing attribution and how your business will benefit from:&lt;/p&gt;
&lt;p&gt;• Using different attribution models to fit business goals&lt;/p&gt;
&lt;p&gt;• How to choose the right reporting models&lt;/p&gt;
&lt;p&gt;• How to run an attribution report in HubSpot and Google Analytics&lt;/p&gt;
&lt;p&gt;• How to harvest, analyse and implement data findings from your report&lt;br&gt;
&lt;br&gt;&lt;br&gt;
Unite your team through one single source of truth and allow them to work proactively and deliver the best possible customer experience.&lt;/p&gt;&lt;/p&gt;&lt;p&gt;&lt;a href="http://video.whitehat-seo.co.uk/attribution-reporting-tracked-from"&gt;&lt;img src="http://video.whitehat-seo.co.uk/64968566/76696929/1fbc64438ccd9db9d2b1a7aa0b0e73ce/standard/download-7-thumbnail.jpg" width="75" height=""/&gt;&lt;/a&gt;&lt;/p&gt;</description>
            <guid>http://video.whitehat-seo.co.uk/photo/76696929</guid>
            <pubDate>Wed, 27 Jul 2022 10:59:57 GMT</pubDate>
            <media:title>Attribution Reporting: Tracked from start to finish</media:title>
            <itunes:summary>Attribution Reporting: Tracked from start to finishFull article here:https://blog.whitehat-seo.co.uk/attribution-reporting-improved-marketing-resultsYour customers engage with you through multiple channels and touchpoints.


But do you ever wondered what exactly made them come to you?


Do you query if Paul in sales, is the real reason the deal was closed? Or if Vanessa’s wonderful blog made them get in touch?


With attribution reporting, you can see precisely where, when, and how your marketing efforts are truly affecting your leads and revenue.


A buyer’s journey is never one-dimensional. They interact and engage with your brand via multiple touchpoints before committing.


But was it through email, PPC, blogs, paid or organic traffic?


Wouldn’t it be great if you could know exactly what brought them to the decision?


Want tools to give insight as to what channels are generating the most leads and converting them successfully?


Then attribution reporting will make you a happy bunny!


Marketing attribution is a reporting strategy that allows your marketing and sales team to see what’s working and what’s not withContact create attribution. Or let you know how much revenue was generated withRevenue attribution.


With attribution reporting information, you can:
• Attribute credit to interactions that created contacts, deals, and revenue
• A clearer view of beneficial interaction sources  types
• Know what asset types (through HubSpot) are being interacted with the most


Sounds good, doesn’t it? But how does it work?



Join us to find out the total benefits of Marketing attribution and how your business will benefit from:
• Using different attribution models to fit business goals
• How to choose the right reporting models
• How to run an attribution report in HubSpot and Google Analytics
• How to harvest, analyse and implement data findings from your report

Unite your team through one single source of truth and allow them to work proactively and deliver the best possible customer experience.</itunes:summary>
            <itunes:subtitle>Attribution Reporting: Tracked from start to finishFull article here:https://blog.whitehat-seo.co.uk/attribution-reporting-improved-marketing-resultsYour customers engage with you through multiple channels and touchpoints.


But do you ever...</itunes:subtitle>
            <itunes:author>Whitehat SEO</itunes:author>
            <itunes:duration>01:00:32</itunes:duration>
            <media:description type="html">&lt;p&gt;&lt;h1&gt;Attribution Reporting: Tracked from start to finish&lt;/h1&gt;Full article here:&amp;nbsp;&lt;a href="https://blog.whitehat-seo.co.uk/attribution-reporting-improved-marketing-results"&gt;https://blog.whitehat-seo.co.uk/attribution-reporting-improved-marketing-results&lt;/a&gt;&lt;br&gt;&lt;br&gt;Your customers engage with you through multiple channels and touchpoints.&lt;br&gt;
&lt;br&gt;
&lt;br&gt;
&lt;b&gt;But do you ever wondered what exactly made them come to you?&lt;/b&gt;&lt;br&gt;
&lt;br&gt;
&lt;br&gt;
Do you query if Paul in sales, is the real reason the deal was closed? Or if Vanessa’s wonderful blog made them get in touch?&lt;br&gt;
&lt;br&gt;
&lt;br&gt;
With attribution reporting, you can see precisely where, when, and how your marketing efforts are truly affecting your leads and revenue.&lt;br&gt;
&lt;br&gt;
&lt;br&gt;
A buyer’s journey is never one-dimensional. They interact and engage with your brand via multiple touchpoints before committing.&lt;br&gt;
&lt;br&gt;
&lt;br&gt;
&lt;b&gt;But was it through email, PPC, blogs, paid or organic traffic?&lt;/b&gt;&lt;br&gt;
&lt;br&gt;
&lt;br&gt;
Wouldn’t it be great if you could know exactly what brought them to the decision?&lt;br&gt;
&lt;br&gt;
&lt;br&gt;
Want tools to give insight as to what channels are generating the most leads and converting them successfully?&lt;br&gt;
&lt;br&gt;
&lt;br&gt;
&lt;b&gt;Then attribution reporting will make you a happy bunny!&lt;/b&gt;&lt;br&gt;
&lt;br&gt;
&lt;br&gt;
Marketing attribution is a reporting strategy that allows your marketing and sales team to see what’s working and what’s not with&amp;nbsp;Contact create attribution. Or let you know how much revenue was generated with&amp;nbsp;Revenue attribution.&lt;br&gt;
&lt;br&gt;
&lt;br&gt;&lt;h2&gt;
With attribution reporting information, you can:&lt;/h2&gt;
&lt;p&gt;• Attribute credit to interactions that created contacts, deals, and revenue&lt;/p&gt;
&lt;p&gt;• A clearer view of beneficial interaction sources &amp;amp; types&lt;/p&gt;
&lt;p&gt;• Know what asset types (through HubSpot) are being interacted with the most&lt;br&gt;
&lt;br&gt;
&lt;br&gt;
&lt;b&gt;Sounds good, doesn’t it? But how does it work?&lt;/b&gt;&lt;br&gt;
&lt;br&gt;
&lt;br&gt;
&lt;br&gt;
Join us to find out the total benefits of Marketing attribution and how your business will benefit from:&lt;/p&gt;
&lt;p&gt;• Using different attribution models to fit business goals&lt;/p&gt;
&lt;p&gt;• How to choose the right reporting models&lt;/p&gt;
&lt;p&gt;• How to run an attribution report in HubSpot and Google Analytics&lt;/p&gt;
&lt;p&gt;• How to harvest, analyse and implement data findings from your report&lt;br&gt;
&lt;br&gt;&lt;br&gt;
Unite your team through one single source of truth and allow them to work proactively and deliver the best possible customer experience.&lt;/p&gt;&lt;/p&gt;&lt;p&gt;&lt;a href="http://video.whitehat-seo.co.uk/attribution-reporting-tracked-from"&gt;&lt;img src="http://video.whitehat-seo.co.uk/64968566/76696929/1fbc64438ccd9db9d2b1a7aa0b0e73ce/standard/download-7-thumbnail.jpg" width="75" height=""/&gt;&lt;/a&gt;&lt;/p&gt;</media:description>
            <media:content url="https://video.whitehat-seo.co.uk/v.ihtml/player.html?token=1fbc64438ccd9db9d2b1a7aa0b0e73ce&amp;source=podcast&amp;photo%5fid=76696929" width="625" height="352" type="text/html" medium="video" duration="3632" isDefault="true" expression="full"/>
            <media:thumbnail url="http://video.whitehat-seo.co.uk/64968566/76696929/1fbc64438ccd9db9d2b1a7aa0b0e73ce/standard/download-7-thumbnail.jpg" width="75" height=""/>
            <itunes:image href="http://video.whitehat-seo.co.uk/64968566/76696929/1fbc64438ccd9db9d2b1a7aa0b0e73ce/standard/download-7-thumbnail.jpg/thumbnail.jpg"/>
            <category>attribution reporting</category>
            <category>buyers journey</category>
            <category>hubspot</category>
            <category>hubspot user group</category>
            <category>lead generation</category>
            <category>london hug</category>
            <category>marketing</category>
            <category>marketing agency</category>
            <category>reporting</category>
            <category>roi</category>
            <category>traffic</category>
        </item>
        <item>
            <enclosure url="http://video.whitehat-seo.co.uk/64968556/73910670/030203eae821ffc553b7cd66f7a8ef79/video_medium/operations-hub-implementation-grow-video.mp4?source=podcast" type="video/mp4" length="125465003"/>
            <title>Operations Hub Implementation: Grow better, run better</title>
            <link>http://video.whitehat-seo.co.uk/operations-hub-implementation-grow</link>
            <description>&lt;p&gt;&lt;h1&gt;Operational efficiency is the key to sustainable growth.&lt;/h1&gt;
&lt;p&gt;&lt;br&gt;&lt;/p&gt;&lt;p&gt;Blog article here:&amp;nbsp;&lt;a href="https://blog.whitehat-seo.co.uk/operations-hub-customer-service-solutions"&gt;https://blog.whitehat-seo.co.uk/operations-hub-customer-service-solutions&lt;/a&gt;&lt;/p&gt;&lt;p&gt;That's why HubSpot recently launched its 5th (and newest!) hub, &lt;b&gt;Operations Hub&lt;/b&gt;.&lt;/p&gt;
&lt;p&gt;Packed with new features, it includes deeper integrations, more flexible workflow automation, supercharged reporting, and more.&lt;/p&gt;
&lt;p&gt;In this session, you'll get the full scoop on HubSpot's newest product line directly from the source&lt;br&gt;&lt;br&gt;
&lt;b&gt;As your business grows, so can your problems.&lt;/b&gt;&lt;br&gt;&lt;br&gt;
Processes are built, departments and employees can feel isolated, data becomes soiled, and efficiency begins to break down.&lt;br&gt;&lt;br&gt;
In the long run, it feels all your efforts seem to be in vain.&lt;br&gt;&lt;br&gt;
&lt;b&gt;But what if there was a simple solution?&lt;/b&gt;&lt;br&gt;&lt;br&gt;
What if there was a solution for your business that could:&lt;br&gt;&lt;br&gt;
&lt;b&gt;• eliminate data silos&lt;/b&gt;&lt;/p&gt;&lt;b&gt;
&lt;/b&gt;&lt;p&gt;&lt;b&gt;• provide greater connection of departments/employees to an automated process&lt;/b&gt;&lt;/p&gt;&lt;b&gt;
&lt;/b&gt;&lt;p&gt;&lt;b&gt;• allow you to have cleaner &amp;amp; synced data&lt;/b&gt;&lt;/p&gt;&lt;b&gt;
&lt;/b&gt;&lt;p&gt;&lt;b&gt;• improve overall operation efficiency&lt;/b&gt;&lt;br&gt;
&lt;br&gt;
&lt;br&gt;
If this sounds like a bit of what you fancy, then Operations Hub is your solution!&lt;br&gt;&lt;br&gt;
Get the full scoop on HubSpot's newest product line directly from the source — &lt;b&gt;HubSpot product lead Nick Carbone&lt;/b&gt;&lt;/p&gt;
Operation Hub allows you to automate operations and streamline your processes for your business to become more efficient. Allowing you to concentrate on your business strategy and scale with ease.&lt;br&gt;&lt;br&gt;
&lt;b&gt;Supercharge your HubSpot CRM platform with:&lt;/b&gt;
&lt;p&gt;• improved integrations&lt;/p&gt;
&lt;p&gt;• robust data quality tools&lt;/p&gt;
&lt;p&gt;• flexible automation&lt;br&gt;
&lt;br&gt;
&lt;br&gt;
&lt;b&gt;Sounds good, doesn’t it? But how does it work?&lt;/b&gt;&lt;br&gt;
&lt;br&gt;
&lt;br&gt;
Join us to find out the total benefits of Operations Hub and how your business will benefit from:&lt;/p&gt;
&lt;p&gt;&lt;b&gt;• Data sync&lt;/b&gt;&lt;/p&gt;&lt;b&gt;
&lt;/b&gt;&lt;p&gt;&lt;b&gt;• Data quality automation&lt;/b&gt;&lt;/p&gt;&lt;b&gt;
&lt;/b&gt;&lt;p&gt;&lt;b&gt;• Programable automation&lt;/b&gt;&lt;/p&gt;&lt;b&gt;
&lt;/b&gt;&lt;p&gt;&lt;b&gt;• App integration&lt;/b&gt;&lt;br&gt;
&lt;br&gt;
&lt;br&gt;
Unite your team through one single source of truth and allow them to work proactively and deliver the best possible customer experience.&lt;/p&gt;&lt;/p&gt;&lt;p&gt;&lt;a href="http://video.whitehat-seo.co.uk/operations-hub-implementation-grow"&gt;&lt;img src="http://video.whitehat-seo.co.uk/64968556/73910670/030203eae821ffc553b7cd66f7a8ef79/standard/download-9-thumbnail.jpg" width="75" height=""/&gt;&lt;/a&gt;&lt;/p&gt;</description>
            <guid>http://video.whitehat-seo.co.uk/photo/73910670</guid>
            <pubDate>Wed, 26 Jan 2022 11:49:56 GMT</pubDate>
            <media:title>Operations Hub Implementation: Grow better, run better</media:title>
            <itunes:summary>Operational efficiency is the key to sustainable growth.
Blog article here:https://blog.whitehat-seo.co.uk/operations-hub-customer-service-solutionsThat's why HubSpot recently launched its 5th (and newest!) hub, Operations Hub.
Packed with new features, it includes deeper integrations, more flexible workflow automation, supercharged reporting, and more.
In this session, you'll get the full scoop on HubSpot's newest product line directly from the source
As your business grows, so can your problems.
Processes are built, departments and employees can feel isolated, data becomes soiled, and efficiency begins to break down.
In the long run, it feels all your efforts seem to be in vain.
But what if there was a simple solution?
What if there was a solution for your business that could:
• eliminate data silos
• provide greater connection of departments/employees to an automated process
• allow you to have cleaner  synced data
• improve overall operation efficiency


If this sounds like a bit of what you fancy, then Operations Hub is your solution!
Get the full scoop on HubSpot's newest product line directly from the source — HubSpot product lead Nick Carbone
Operation Hub allows you to automate operations and streamline your processes for your business to become more efficient. Allowing you to concentrate on your business strategy and scale with ease.
Supercharge your HubSpot CRM platform with:
• improved integrations
• robust data quality tools
• flexible automation


Sounds good, doesn’t it? But how does it work?


Join us to find out the total benefits of Operations Hub and how your business will benefit from:
• Data sync
• Data quality automation
• Programable automation
• App integration


Unite your team through one single source of truth and allow them to work proactively and deliver the best possible customer experience.</itunes:summary>
            <itunes:subtitle>Operational efficiency is the key to sustainable growth.
Blog article here:https://blog.whitehat-seo.co.uk/operations-hub-customer-service-solutionsThat's why HubSpot recently launched its 5th (and newest!) hub, Operations Hub.
Packed with new...</itunes:subtitle>
            <itunes:author>Whitehat SEO</itunes:author>
            <itunes:duration>43:55</itunes:duration>
            <media:description type="html">&lt;p&gt;&lt;h1&gt;Operational efficiency is the key to sustainable growth.&lt;/h1&gt;
&lt;p&gt;&lt;br&gt;&lt;/p&gt;&lt;p&gt;Blog article here:&amp;nbsp;&lt;a href="https://blog.whitehat-seo.co.uk/operations-hub-customer-service-solutions"&gt;https://blog.whitehat-seo.co.uk/operations-hub-customer-service-solutions&lt;/a&gt;&lt;/p&gt;&lt;p&gt;That's why HubSpot recently launched its 5th (and newest!) hub, &lt;b&gt;Operations Hub&lt;/b&gt;.&lt;/p&gt;
&lt;p&gt;Packed with new features, it includes deeper integrations, more flexible workflow automation, supercharged reporting, and more.&lt;/p&gt;
&lt;p&gt;In this session, you'll get the full scoop on HubSpot's newest product line directly from the source&lt;br&gt;&lt;br&gt;
&lt;b&gt;As your business grows, so can your problems.&lt;/b&gt;&lt;br&gt;&lt;br&gt;
Processes are built, departments and employees can feel isolated, data becomes soiled, and efficiency begins to break down.&lt;br&gt;&lt;br&gt;
In the long run, it feels all your efforts seem to be in vain.&lt;br&gt;&lt;br&gt;
&lt;b&gt;But what if there was a simple solution?&lt;/b&gt;&lt;br&gt;&lt;br&gt;
What if there was a solution for your business that could:&lt;br&gt;&lt;br&gt;
&lt;b&gt;• eliminate data silos&lt;/b&gt;&lt;/p&gt;&lt;b&gt;
&lt;/b&gt;&lt;p&gt;&lt;b&gt;• provide greater connection of departments/employees to an automated process&lt;/b&gt;&lt;/p&gt;&lt;b&gt;
&lt;/b&gt;&lt;p&gt;&lt;b&gt;• allow you to have cleaner &amp;amp; synced data&lt;/b&gt;&lt;/p&gt;&lt;b&gt;
&lt;/b&gt;&lt;p&gt;&lt;b&gt;• improve overall operation efficiency&lt;/b&gt;&lt;br&gt;
&lt;br&gt;
&lt;br&gt;
If this sounds like a bit of what you fancy, then Operations Hub is your solution!&lt;br&gt;&lt;br&gt;
Get the full scoop on HubSpot's newest product line directly from the source — &lt;b&gt;HubSpot product lead Nick Carbone&lt;/b&gt;&lt;/p&gt;
Operation Hub allows you to automate operations and streamline your processes for your business to become more efficient. Allowing you to concentrate on your business strategy and scale with ease.&lt;br&gt;&lt;br&gt;
&lt;b&gt;Supercharge your HubSpot CRM platform with:&lt;/b&gt;
&lt;p&gt;• improved integrations&lt;/p&gt;
&lt;p&gt;• robust data quality tools&lt;/p&gt;
&lt;p&gt;• flexible automation&lt;br&gt;
&lt;br&gt;
&lt;br&gt;
&lt;b&gt;Sounds good, doesn’t it? But how does it work?&lt;/b&gt;&lt;br&gt;
&lt;br&gt;
&lt;br&gt;
Join us to find out the total benefits of Operations Hub and how your business will benefit from:&lt;/p&gt;
&lt;p&gt;&lt;b&gt;• Data sync&lt;/b&gt;&lt;/p&gt;&lt;b&gt;
&lt;/b&gt;&lt;p&gt;&lt;b&gt;• Data quality automation&lt;/b&gt;&lt;/p&gt;&lt;b&gt;
&lt;/b&gt;&lt;p&gt;&lt;b&gt;• Programable automation&lt;/b&gt;&lt;/p&gt;&lt;b&gt;
&lt;/b&gt;&lt;p&gt;&lt;b&gt;• App integration&lt;/b&gt;&lt;br&gt;
&lt;br&gt;
&lt;br&gt;
Unite your team through one single source of truth and allow them to work proactively and deliver the best possible customer experience.&lt;/p&gt;&lt;/p&gt;&lt;p&gt;&lt;a href="http://video.whitehat-seo.co.uk/operations-hub-implementation-grow"&gt;&lt;img src="http://video.whitehat-seo.co.uk/64968556/73910670/030203eae821ffc553b7cd66f7a8ef79/standard/download-9-thumbnail.jpg" width="75" height=""/&gt;&lt;/a&gt;&lt;/p&gt;</media:description>
            <media:content url="https://video.whitehat-seo.co.uk/v.ihtml/player.html?token=030203eae821ffc553b7cd66f7a8ef79&amp;source=podcast&amp;photo%5fid=73910670" width="625" height="352" type="text/html" medium="video" duration="2635" isDefault="true" expression="full"/>
            <media:thumbnail url="http://video.whitehat-seo.co.uk/64968556/73910670/030203eae821ffc553b7cd66f7a8ef79/standard/download-9-thumbnail.jpg" width="75" height=""/>
            <itunes:image href="http://video.whitehat-seo.co.uk/64968556/73910670/030203eae821ffc553b7cd66f7a8ef79/standard/download-9-thumbnail.jpg/thumbnail.jpg"/>
            <category>automation</category>
            <category>company growth</category>
            <category>hubspot</category>
            <category>hubspot software</category>
            <category>hubspot user group</category>
            <category>londonhug</category>
            <category>marketing</category>
            <category>marketing agency</category>
            <category>marketing automation</category>
            <category>reporting</category>
            <category>roi</category>
        </item>
        <item>
            <enclosure url="http://video.whitehat-seo.co.uk/64968571/72424752/93ec2c2ea45ad06ac39ccdc87e79f2df/video_medium/keyword-research-how-to-find-the-video.mp4?source=podcast" type="video/mp4" length="86125460"/>
            <title>Keyword Research: How to find the right keywords &amp; what tools to use</title>
            <link>http://video.whitehat-seo.co.uk/keyword-research-how-to-find-the</link>
            <description>&lt;p&gt;&lt;h2&gt;Keyword research can be overwhelming!&lt;/h2&gt;
&lt;p&gt;Read the full blog article here:&amp;nbsp;&lt;a href="https://blog.whitehat-seo.co.uk/secrets-of-keyword-research"&gt;https://blog.whitehat-seo.co.uk/secrets-of-keyword-research&lt;/a&gt;&lt;/p&gt;&lt;p&gt;But finding the right keywords can unlock organic traffic for your website&lt;/p&gt;
&lt;p&gt;Watch to find out how to:&lt;/p&gt;
&lt;p&gt;•	Find the right keywords&lt;br&gt;
•	Use free and paid SEO tools&lt;br&gt;
•	Understand and analyse search intent&lt;br&gt;
•	Compare and prioritise keyword opportunities&lt;/p&gt;
&lt;p&gt;As the complexity of language itself, understanding the language your target customers use can be bewildering!&lt;/p&gt;
&lt;p&gt;&lt;b&gt;So how do you work out what language they’re speaking?&lt;/b&gt;&lt;/p&gt;
&lt;p&gt;Effective keyword research&lt;/p&gt;
&lt;p&gt;Targeted keyword research can help to cut through the confusion and unlock opportunities for your website.&lt;/p&gt;&lt;p&gt;&lt;br&gt;&lt;/p&gt;
&lt;h2&gt;Keyword research is pivotal to all your marketing efforts.&lt;/h2&gt;&lt;br&gt;
Getting it right helps:
&lt;p&gt;• Drive traffic&lt;/p&gt;
&lt;p&gt;• Increase sales&lt;/p&gt;
&lt;p&gt;• Greater ROI&lt;br&gt;
&lt;br&gt;
&lt;br&gt;
Knowing your keywords also helps you to better understand your business and brand.&lt;br&gt;
&lt;br&gt;
&lt;br&gt;
Whether you’re providing information, product, or service, finding the right keywords will enable you to:&lt;/p&gt;
&lt;p&gt;• Know which keywords to rank for&lt;/p&gt;
&lt;p&gt;• Discover popular keywords and phrases frequently searched for&lt;/p&gt;
&lt;p&gt;• Complete competitor analysis&lt;/p&gt;
&lt;p&gt;• Where and how to use your findings&lt;br&gt;
&lt;br&gt;
&lt;br&gt;
Watch to find out how to complete effective keyword research using a range of free and paid tools.&lt;br&gt;
&lt;br&gt;
&lt;br&gt;
Get to know your customers intent and give them what they want rather than guessing&lt;/p&gt;&lt;/p&gt;&lt;p&gt;&lt;a href="http://video.whitehat-seo.co.uk/keyword-research-how-to-find-the"&gt;&lt;img src="http://video.whitehat-seo.co.uk/64968571/72424752/93ec2c2ea45ad06ac39ccdc87e79f2df/standard/download-9-thumbnail.jpg" width="75" height=""/&gt;&lt;/a&gt;&lt;/p&gt;</description>
            <guid>http://video.whitehat-seo.co.uk/photo/72424752</guid>
            <pubDate>Wed, 01 Dec 2021 13:33:15 GMT</pubDate>
            <media:title>Keyword Research: How to find the right keywords &amp; what tools to use</media:title>
            <itunes:summary>Keyword research can be overwhelming!
Read the full blog article here:https://blog.whitehat-seo.co.uk/secrets-of-keyword-researchBut finding the right keywords can unlock organic traffic for your website
Watch to find out how to:
•	Find the right keywords
•	Use free and paid SEO tools
•	Understand and analyse search intent
•	Compare and prioritise keyword opportunities
As the complexity of language itself, understanding the language your target customers use can be bewildering!
So how do you work out what language they’re speaking?
Effective keyword research
Targeted keyword research can help to cut through the confusion and unlock opportunities for your website.
Keyword research is pivotal to all your marketing efforts.
Getting it right helps:
• Drive traffic
• Increase sales
• Greater ROI


Knowing your keywords also helps you to better understand your business and brand.


Whether you’re providing information, product, or service, finding the right keywords will enable you to:
• Know which keywords to rank for
• Discover popular keywords and phrases frequently searched for
• Complete competitor analysis
• Where and how to use your findings


Watch to find out how to complete effective keyword research using a range of free and paid tools.


Get to know your customers intent and give them what they want rather than guessing</itunes:summary>
            <itunes:subtitle>Keyword research can be overwhelming!
Read the full blog article here:https://blog.whitehat-seo.co.uk/secrets-of-keyword-researchBut finding the right keywords can unlock organic traffic for your website
Watch to find out how to:
•	Find the right...</itunes:subtitle>
            <itunes:author>Whitehat SEO</itunes:author>
            <itunes:duration>44:58</itunes:duration>
            <media:description type="html">&lt;p&gt;&lt;h2&gt;Keyword research can be overwhelming!&lt;/h2&gt;
&lt;p&gt;Read the full blog article here:&amp;nbsp;&lt;a href="https://blog.whitehat-seo.co.uk/secrets-of-keyword-research"&gt;https://blog.whitehat-seo.co.uk/secrets-of-keyword-research&lt;/a&gt;&lt;/p&gt;&lt;p&gt;But finding the right keywords can unlock organic traffic for your website&lt;/p&gt;
&lt;p&gt;Watch to find out how to:&lt;/p&gt;
&lt;p&gt;•	Find the right keywords&lt;br&gt;
•	Use free and paid SEO tools&lt;br&gt;
•	Understand and analyse search intent&lt;br&gt;
•	Compare and prioritise keyword opportunities&lt;/p&gt;
&lt;p&gt;As the complexity of language itself, understanding the language your target customers use can be bewildering!&lt;/p&gt;
&lt;p&gt;&lt;b&gt;So how do you work out what language they’re speaking?&lt;/b&gt;&lt;/p&gt;
&lt;p&gt;Effective keyword research&lt;/p&gt;
&lt;p&gt;Targeted keyword research can help to cut through the confusion and unlock opportunities for your website.&lt;/p&gt;&lt;p&gt;&lt;br&gt;&lt;/p&gt;
&lt;h2&gt;Keyword research is pivotal to all your marketing efforts.&lt;/h2&gt;&lt;br&gt;
Getting it right helps:
&lt;p&gt;• Drive traffic&lt;/p&gt;
&lt;p&gt;• Increase sales&lt;/p&gt;
&lt;p&gt;• Greater ROI&lt;br&gt;
&lt;br&gt;
&lt;br&gt;
Knowing your keywords also helps you to better understand your business and brand.&lt;br&gt;
&lt;br&gt;
&lt;br&gt;
Whether you’re providing information, product, or service, finding the right keywords will enable you to:&lt;/p&gt;
&lt;p&gt;• Know which keywords to rank for&lt;/p&gt;
&lt;p&gt;• Discover popular keywords and phrases frequently searched for&lt;/p&gt;
&lt;p&gt;• Complete competitor analysis&lt;/p&gt;
&lt;p&gt;• Where and how to use your findings&lt;br&gt;
&lt;br&gt;
&lt;br&gt;
Watch to find out how to complete effective keyword research using a range of free and paid tools.&lt;br&gt;
&lt;br&gt;
&lt;br&gt;
Get to know your customers intent and give them what they want rather than guessing&lt;/p&gt;&lt;/p&gt;&lt;p&gt;&lt;a href="http://video.whitehat-seo.co.uk/keyword-research-how-to-find-the"&gt;&lt;img src="http://video.whitehat-seo.co.uk/64968571/72424752/93ec2c2ea45ad06ac39ccdc87e79f2df/standard/download-9-thumbnail.jpg" width="75" height=""/&gt;&lt;/a&gt;&lt;/p&gt;</media:description>
            <media:content url="https://video.whitehat-seo.co.uk/v.ihtml/player.html?token=93ec2c2ea45ad06ac39ccdc87e79f2df&amp;source=podcast&amp;photo%5fid=72424752" width="625" height="352" type="text/html" medium="video" duration="2698" isDefault="true" expression="full"/>
            <media:thumbnail url="http://video.whitehat-seo.co.uk/64968571/72424752/93ec2c2ea45ad06ac39ccdc87e79f2df/standard/download-9-thumbnail.jpg" width="75" height=""/>
            <itunes:image href="http://video.whitehat-seo.co.uk/64968571/72424752/93ec2c2ea45ad06ac39ccdc87e79f2df/standard/download-9-thumbnail.jpg/thumbnail.jpg"/>
            <category>content marketing</category>
            <category>content strategy</category>
            <category>google</category>
            <category>hubspot</category>
            <category>hubspot user group</category>
            <category>keyword research</category>
            <category>keywords</category>
            <category>search engine optimisation</category>
            <category>search engine optimization</category>
            <category>seo</category>
            <category>seo hug</category>
        </item>
        <item>
            <enclosure url="http://video.whitehat-seo.co.uk/64968569/71732896/77059cd98c114c24cd3b0b7b8513c72e/video_medium/marketing-automation-for-growth-video.mp4?source=podcast" type="video/mp4" length="49322209"/>
            <title>Marketing Automation for Growth</title>
            <link>http://video.whitehat-seo.co.uk/marketing-automation-for-growth</link>
            <description>&lt;p&gt;&lt;h2&gt;The world of automation is to make things easier, so why can it seem so hard?&lt;/h2&gt;
&lt;p&gt;Full article available here:&amp;nbsp;&lt;a href="https://blog.whitehat-seo.co.uk/automation-in-hubspot-workflows"&gt;https://blog.whitehat-seo.co.uk/automation-in-hubspot-workflows&lt;/a&gt;&lt;/p&gt;&lt;p&gt;See how you can effectively use HubSpot tools and software to automate actions, campaigns, and activities throughout an entire buyer's journey.&lt;/p&gt;
&lt;p&gt;Increase your chances of generating leads, new sales and an improved result in your marketing ROI.&lt;/p&gt;&lt;p&gt;&lt;br&gt;&lt;/p&gt;&lt;h2&gt;Timing is everything!&lt;/h2&gt;&lt;p&gt;So, with HubSpot automation tools and software, you can make sure you get it right every time.&lt;/p&gt;&lt;p&gt;&lt;br&gt;&lt;/p&gt;&lt;h2&gt;Automation can be used for both your customers and teams.&lt;/h2&gt;&lt;p&gt;Marketing automation ensures correct steps are taken, beneficial information is delivered, and exact actions are completed.&lt;/p&gt;&lt;p&gt;&lt;br&gt;&lt;/p&gt;&lt;p&gt;Whether it be:&lt;/p&gt;&lt;p&gt;&lt;b&gt;• inbound marketing/ sales process&lt;/b&gt;&lt;/p&gt;&lt;p&gt;&lt;b&gt;• email marketing&lt;/b&gt;&lt;/p&gt;&lt;p&gt;&lt;b&gt;• social media marketing&lt;/b&gt;&lt;/p&gt;&lt;p&gt;&lt;b&gt;• sales/customer service literature&lt;/b&gt;&lt;/p&gt;&lt;p&gt;&lt;br&gt;&lt;/p&gt;&lt;p&gt;You can use marketing automation to grow your team processes, customer retention and satisfaction.&lt;/p&gt;&lt;p&gt;&lt;br&gt;&lt;/p&gt;&lt;p&gt;This London HUG will help you use marketing automation and:&lt;/p&gt;&lt;p&gt;&lt;b&gt;• know your processes&lt;/b&gt;&lt;/p&gt;&lt;p&gt;&lt;b&gt;• know your customer&lt;/b&gt;&lt;/p&gt;&lt;p&gt;&lt;b&gt;• have a defined strategy&lt;/b&gt;&lt;/p&gt;&lt;p&gt;&lt;b&gt;• create required materials&lt;/b&gt;&lt;/p&gt;&lt;p&gt;&lt;b&gt;• everyone in the loop&lt;/b&gt;&lt;/p&gt;&lt;p&gt;&lt;b&gt;• test it!&lt;/b&gt;&lt;/p&gt;&lt;p&gt;&lt;br&gt;&lt;/p&gt;&lt;p&gt;Join us to find out how to use HubSpot marketing automation features and integrations.&lt;/p&gt;&lt;p&gt;Plus, a workshop on how to create a workflow to increase productivity and scalability.&lt;/p&gt;&lt;h2&gt;Working smarter is better than working harder, so watch today!&lt;/h2&gt;&lt;/p&gt;&lt;p&gt;&lt;a href="http://video.whitehat-seo.co.uk/marketing-automation-for-growth"&gt;&lt;img src="http://video.whitehat-seo.co.uk/64968569/71732896/77059cd98c114c24cd3b0b7b8513c72e/standard/download-9-thumbnail.jpg" width="75" height=""/&gt;&lt;/a&gt;&lt;/p&gt;</description>
            <guid>http://video.whitehat-seo.co.uk/photo/71732896</guid>
            <pubDate>Wed, 27 Oct 2021 12:51:47 GMT</pubDate>
            <media:title>Marketing Automation for Growth</media:title>
            <itunes:summary>The world of automation is to make things easier, so why can it seem so hard?
Full article available here:https://blog.whitehat-seo.co.uk/automation-in-hubspot-workflowsSee how you can effectively use HubSpot tools and software to automate actions, campaigns, and activities throughout an entire buyer's journey.
Increase your chances of generating leads, new sales and an improved result in your marketing ROI.Timing is everything!So, with HubSpot automation tools and software, you can make sure you get it right every time.Automation can be used for both your customers and teams.Marketing automation ensures correct steps are taken, beneficial information is delivered, and exact actions are completed.Whether it be:• inbound marketing/ sales process• email marketing• social media marketing• sales/customer service literatureYou can use marketing automation to grow your team processes, customer retention and satisfaction.This London HUG will help you use marketing automation and:• know your processes• know your customer• have a defined strategy• create required materials• everyone in the loop• test it!Join us to find out how to use HubSpot marketing automation features and integrations.Plus, a workshop on how to create a workflow to increase productivity and scalability.Working smarter is better than working harder, so watch today!</itunes:summary>
            <itunes:subtitle>The world of automation is to make things easier, so why can it seem so hard?
Full article available here:https://blog.whitehat-seo.co.uk/automation-in-hubspot-workflowsSee how you can effectively use HubSpot tools and software to automate...</itunes:subtitle>
            <itunes:author>Whitehat SEO</itunes:author>
            <itunes:duration>37:27</itunes:duration>
            <media:description type="html">&lt;p&gt;&lt;h2&gt;The world of automation is to make things easier, so why can it seem so hard?&lt;/h2&gt;
&lt;p&gt;Full article available here:&amp;nbsp;&lt;a href="https://blog.whitehat-seo.co.uk/automation-in-hubspot-workflows"&gt;https://blog.whitehat-seo.co.uk/automation-in-hubspot-workflows&lt;/a&gt;&lt;/p&gt;&lt;p&gt;See how you can effectively use HubSpot tools and software to automate actions, campaigns, and activities throughout an entire buyer's journey.&lt;/p&gt;
&lt;p&gt;Increase your chances of generating leads, new sales and an improved result in your marketing ROI.&lt;/p&gt;&lt;p&gt;&lt;br&gt;&lt;/p&gt;&lt;h2&gt;Timing is everything!&lt;/h2&gt;&lt;p&gt;So, with HubSpot automation tools and software, you can make sure you get it right every time.&lt;/p&gt;&lt;p&gt;&lt;br&gt;&lt;/p&gt;&lt;h2&gt;Automation can be used for both your customers and teams.&lt;/h2&gt;&lt;p&gt;Marketing automation ensures correct steps are taken, beneficial information is delivered, and exact actions are completed.&lt;/p&gt;&lt;p&gt;&lt;br&gt;&lt;/p&gt;&lt;p&gt;Whether it be:&lt;/p&gt;&lt;p&gt;&lt;b&gt;• inbound marketing/ sales process&lt;/b&gt;&lt;/p&gt;&lt;p&gt;&lt;b&gt;• email marketing&lt;/b&gt;&lt;/p&gt;&lt;p&gt;&lt;b&gt;• social media marketing&lt;/b&gt;&lt;/p&gt;&lt;p&gt;&lt;b&gt;• sales/customer service literature&lt;/b&gt;&lt;/p&gt;&lt;p&gt;&lt;br&gt;&lt;/p&gt;&lt;p&gt;You can use marketing automation to grow your team processes, customer retention and satisfaction.&lt;/p&gt;&lt;p&gt;&lt;br&gt;&lt;/p&gt;&lt;p&gt;This London HUG will help you use marketing automation and:&lt;/p&gt;&lt;p&gt;&lt;b&gt;• know your processes&lt;/b&gt;&lt;/p&gt;&lt;p&gt;&lt;b&gt;• know your customer&lt;/b&gt;&lt;/p&gt;&lt;p&gt;&lt;b&gt;• have a defined strategy&lt;/b&gt;&lt;/p&gt;&lt;p&gt;&lt;b&gt;• create required materials&lt;/b&gt;&lt;/p&gt;&lt;p&gt;&lt;b&gt;• everyone in the loop&lt;/b&gt;&lt;/p&gt;&lt;p&gt;&lt;b&gt;• test it!&lt;/b&gt;&lt;/p&gt;&lt;p&gt;&lt;br&gt;&lt;/p&gt;&lt;p&gt;Join us to find out how to use HubSpot marketing automation features and integrations.&lt;/p&gt;&lt;p&gt;Plus, a workshop on how to create a workflow to increase productivity and scalability.&lt;/p&gt;&lt;h2&gt;Working smarter is better than working harder, so watch today!&lt;/h2&gt;&lt;/p&gt;&lt;p&gt;&lt;a href="http://video.whitehat-seo.co.uk/marketing-automation-for-growth"&gt;&lt;img src="http://video.whitehat-seo.co.uk/64968569/71732896/77059cd98c114c24cd3b0b7b8513c72e/standard/download-9-thumbnail.jpg" width="75" height=""/&gt;&lt;/a&gt;&lt;/p&gt;</media:description>
            <media:content url="https://video.whitehat-seo.co.uk/v.ihtml/player.html?token=77059cd98c114c24cd3b0b7b8513c72e&amp;source=podcast&amp;photo%5fid=71732896" width="625" height="352" type="text/html" medium="video" duration="2247" isDefault="true" expression="full"/>
            <media:thumbnail url="http://video.whitehat-seo.co.uk/64968569/71732896/77059cd98c114c24cd3b0b7b8513c72e/standard/download-9-thumbnail.jpg" width="75" height=""/>
            <itunes:image href="http://video.whitehat-seo.co.uk/64968569/71732896/77059cd98c114c24cd3b0b7b8513c72e/standard/download-9-thumbnail.jpg/thumbnail.jpg"/>
            <category>automation</category>
            <category>business</category>
            <category>business growth</category>
            <category>buyer's journey</category>
            <category>hubspot</category>
            <category>hubspot user group</category>
            <category>hug</category>
            <category>inbound marketing</category>
            <category>inbound sales</category>
            <category>london hug</category>
            <category>marketing</category>
            <category>marketing automation</category>
            <category>marketing strategy</category>
        </item>
        <item>
            <enclosure url="http://video.whitehat-seo.co.uk/64968575/71052391/99509bc9686c8bcc820069b5a6ab27dd/video_medium/topic-clusters-and-simple-seo-video.mp4?source=podcast" type="video/mp4" length="55929118"/>
            <title>Topic Clusters and Simple SEO Success</title>
            <link>http://video.whitehat-seo.co.uk/topic-clusters-and-simple-seo</link>
            <description>&lt;p&gt;Article here:&amp;nbsp;&lt;a href="https://blog.whitehat-seo.co.uk/understanding-topic-clusters"&gt;https://blog.whitehat-seo.co.uk/understanding-topic-clusters&lt;/a&gt;&lt;br&gt;Topic clusters are a great way to create content with higher quality and engagement.
&lt;p&gt;Topic cluster groups are also really helpful when it comes to SEO, but what's the best way to go about creating them?&lt;/p&gt;
&lt;p&gt;Watch to find out:&lt;/p&gt;
&lt;p&gt;&lt;b&gt;•	What topic clusters are&lt;/b&gt;&lt;br&gt;&lt;b&gt;
•	How to create a topic cluster content strategy and&lt;/b&gt;&lt;br&gt;&lt;b&gt;
•	Steps to map out your first successful topic cluster&lt;/b&gt;&lt;/p&gt;
&lt;p&gt;There's no doubt that SEO can be tricky and time-consuming.&lt;br&gt;&lt;br&gt;
So we're always on the lookout for ways in which to work smarter and not harder!&lt;br&gt;&lt;br&gt;
Topic clusters can be thought of as "mini-collections" of related content pieces, meaning that they are an efficient way to help organize and categorize your content.&lt;br&gt;&lt;br&gt;
&lt;b&gt;Why is this so important?&lt;/b&gt;&lt;br&gt;&lt;br&gt;
Well, the way in which we search has changed, and this has made a huge impact on the way in which search engines present content.&lt;br&gt;&lt;br&gt;
So topic cluster groups are extremely helpful when it comes to SEO. Having a central topic with many related subtopics surrounding it to support the main theme.&lt;br&gt;&lt;br&gt;
Helping provide users and customers with relevant content on your site faster than if you just list them individually.&lt;br&gt;&lt;br&gt;
This creates a helpful and positive user experience with the content provided converting visitors into leads.&lt;br&gt;&lt;br&gt;
Mastering topic clusters allows you to:&lt;/p&gt;
&lt;p&gt;&lt;b&gt;• Save time&lt;/b&gt;&lt;/p&gt;&lt;b&gt;
&lt;/b&gt;&lt;p&gt;&lt;b&gt;• Easier content/topic management&lt;/b&gt;&lt;/p&gt;&lt;b&gt;
&lt;/b&gt;&lt;p&gt;&lt;b&gt;• Provide what your visitors want&lt;/b&gt;&lt;/p&gt;&lt;b&gt;
&lt;/b&gt;&lt;p&gt;&lt;b&gt;• Create/repurpose and optimise engaging content&lt;/b&gt;&lt;br&gt;
&lt;br&gt;&lt;br&gt;
Watch to see what topic clusters can do for you, your site and most importantly visitor engagement.&lt;/p&gt;&lt;/p&gt;&lt;p&gt;&lt;a href="http://video.whitehat-seo.co.uk/topic-clusters-and-simple-seo"&gt;&lt;img src="http://video.whitehat-seo.co.uk/64968575/71052391/99509bc9686c8bcc820069b5a6ab27dd/standard/download-9-thumbnail.jpg" width="75" height=""/&gt;&lt;/a&gt;&lt;/p&gt;</description>
            <guid>http://video.whitehat-seo.co.uk/photo/71052391</guid>
            <pubDate>Fri, 24 Sep 2021 15:28:06 GMT</pubDate>
            <media:title>Topic Clusters and Simple SEO Success</media:title>
            <itunes:summary>Article here:https://blog.whitehat-seo.co.uk/understanding-topic-clustersTopic clusters are a great way to create content with higher quality and engagement.
Topic cluster groups are also really helpful when it comes to SEO, but what's the best way to go about creating them?
Watch to find out:
•	What topic clusters are
•	How to create a topic cluster content strategy and
•	Steps to map out your first successful topic cluster
There's no doubt that SEO can be tricky and time-consuming.
So we're always on the lookout for ways in which to work smarter and not harder!
Topic clusters can be thought of as "mini-collections" of related content pieces, meaning that they are an efficient way to help organize and categorize your content.
Why is this so important?
Well, the way in which we search has changed, and this has made a huge impact on the way in which search engines present content.
So topic cluster groups are extremely helpful when it comes to SEO. Having a central topic with many related subtopics surrounding it to support the main theme.
Helping provide users and customers with relevant content on your site faster than if you just list them individually.
This creates a helpful and positive user experience with the content provided converting visitors into leads.
Mastering topic clusters allows you to:
• Save time
• Easier content/topic management
• Provide what your visitors want
• Create/repurpose and optimise engaging content

Watch to see what topic clusters can do for you, your site and most importantly visitor engagement.</itunes:summary>
            <itunes:subtitle>Article here:https://blog.whitehat-seo.co.uk/understanding-topic-clustersTopic clusters are a great way to create content with higher quality and engagement.
Topic cluster groups are also really helpful when it comes to SEO, but what's the best...</itunes:subtitle>
            <itunes:author>Whitehat SEO</itunes:author>
            <itunes:duration>41:23</itunes:duration>
            <media:description type="html">&lt;p&gt;Article here:&amp;nbsp;&lt;a href="https://blog.whitehat-seo.co.uk/understanding-topic-clusters"&gt;https://blog.whitehat-seo.co.uk/understanding-topic-clusters&lt;/a&gt;&lt;br&gt;Topic clusters are a great way to create content with higher quality and engagement.
&lt;p&gt;Topic cluster groups are also really helpful when it comes to SEO, but what's the best way to go about creating them?&lt;/p&gt;
&lt;p&gt;Watch to find out:&lt;/p&gt;
&lt;p&gt;&lt;b&gt;•	What topic clusters are&lt;/b&gt;&lt;br&gt;&lt;b&gt;
•	How to create a topic cluster content strategy and&lt;/b&gt;&lt;br&gt;&lt;b&gt;
•	Steps to map out your first successful topic cluster&lt;/b&gt;&lt;/p&gt;
&lt;p&gt;There's no doubt that SEO can be tricky and time-consuming.&lt;br&gt;&lt;br&gt;
So we're always on the lookout for ways in which to work smarter and not harder!&lt;br&gt;&lt;br&gt;
Topic clusters can be thought of as "mini-collections" of related content pieces, meaning that they are an efficient way to help organize and categorize your content.&lt;br&gt;&lt;br&gt;
&lt;b&gt;Why is this so important?&lt;/b&gt;&lt;br&gt;&lt;br&gt;
Well, the way in which we search has changed, and this has made a huge impact on the way in which search engines present content.&lt;br&gt;&lt;br&gt;
So topic cluster groups are extremely helpful when it comes to SEO. Having a central topic with many related subtopics surrounding it to support the main theme.&lt;br&gt;&lt;br&gt;
Helping provide users and customers with relevant content on your site faster than if you just list them individually.&lt;br&gt;&lt;br&gt;
This creates a helpful and positive user experience with the content provided converting visitors into leads.&lt;br&gt;&lt;br&gt;
Mastering topic clusters allows you to:&lt;/p&gt;
&lt;p&gt;&lt;b&gt;• Save time&lt;/b&gt;&lt;/p&gt;&lt;b&gt;
&lt;/b&gt;&lt;p&gt;&lt;b&gt;• Easier content/topic management&lt;/b&gt;&lt;/p&gt;&lt;b&gt;
&lt;/b&gt;&lt;p&gt;&lt;b&gt;• Provide what your visitors want&lt;/b&gt;&lt;/p&gt;&lt;b&gt;
&lt;/b&gt;&lt;p&gt;&lt;b&gt;• Create/repurpose and optimise engaging content&lt;/b&gt;&lt;br&gt;
&lt;br&gt;&lt;br&gt;
Watch to see what topic clusters can do for you, your site and most importantly visitor engagement.&lt;/p&gt;&lt;/p&gt;&lt;p&gt;&lt;a href="http://video.whitehat-seo.co.uk/topic-clusters-and-simple-seo"&gt;&lt;img src="http://video.whitehat-seo.co.uk/64968575/71052391/99509bc9686c8bcc820069b5a6ab27dd/standard/download-9-thumbnail.jpg" width="75" height=""/&gt;&lt;/a&gt;&lt;/p&gt;</media:description>
            <media:content url="https://video.whitehat-seo.co.uk/v.ihtml/player.html?token=99509bc9686c8bcc820069b5a6ab27dd&amp;source=podcast&amp;photo%5fid=71052391" width="625" height="352" type="text/html" medium="video" duration="2483" isDefault="true" expression="full"/>
            <media:thumbnail url="http://video.whitehat-seo.co.uk/64968575/71052391/99509bc9686c8bcc820069b5a6ab27dd/standard/download-9-thumbnail.jpg" width="75" height=""/>
            <itunes:image href="http://video.whitehat-seo.co.uk/64968575/71052391/99509bc9686c8bcc820069b5a6ab27dd/standard/download-9-thumbnail.jpg/thumbnail.jpg"/>
            <category>hubspot</category>
            <category>hubspot seo tools</category>
            <category>hubspot user group</category>
            <category>londonhug</category>
            <category>search engine optimisation</category>
            <category>seo</category>
            <category>topic clusters</category>
        </item>
        <item>
            <enclosure url="http://video.whitehat-seo.co.uk/64968576/71022500/66e6061a3d4a0a6c1cc33067e05c3451/video_medium/the-role-of-video-marketing-in-b2b-video.mp4?source=podcast" type="video/mp4" length="95929933"/>
            <title>The Role of Video Marketing in B2B: Are you ready?</title>
            <link>http://video.whitehat-seo.co.uk/the-role-of-video-marketing-in-b2b</link>
            <description>&lt;p&gt;Full article here:&amp;nbsp;&lt;a href="https://blog.whitehat-seo.co.uk/b2b-video-marketing"&gt;https://blog.whitehat-seo.co.uk/b2b-video-marketing&lt;/a&gt;&lt;br&gt;Video content is HUGE right now!
&lt;p&gt;Whether it be social media snippets, vlogs, live videos webinars or customer testimonials, we can't seem to get enough of the stuff.&lt;/p&gt;
&lt;p&gt;Video content is quick, appealing and digestible.&lt;/p&gt;
&lt;p&gt;Woo your audience and retain their attention by learning the ways of integrating video into HubSpot and your inbound marketing strategy.&lt;/p&gt;
&lt;p&gt;In 2018 HubSpot recorded 54% of consumers want to see more video content from a brand or business they support.&lt;/p&gt;
&lt;p&gt;So, let's not disappoint our consumers and learn all there is in using video as a key element of our marketing strategy.&lt;/p&gt;
&lt;p&gt;The problem with video is that it can be scary to start, you’re forever critiquing, erasing and recording.&lt;/p&gt;
&lt;p&gt;If you do ever put a video up, you don’t know what works or how to get the best out of it.&lt;/p&gt;
&lt;p&gt;Then video becomes this awkward, random act of marketing!&lt;/p&gt;
&lt;p&gt;So what do we do?&lt;/p&gt;
&lt;p&gt;Purpose - Conversion - Integration&lt;/p&gt;
&lt;p&gt;Casper at TwentyThree TM believes you need to know where you are to know exactly where you’re going.&lt;/p&gt;
&lt;p&gt;He will walk us through how to be video ready by:&lt;br&gt;
•	Finding your baseline&lt;br&gt;
•	Setting KPIs &amp;amp; goals&lt;br&gt;
•	Testing &amp;amp; optimising&lt;br&gt;
•	Collecting data&lt;/p&gt;
&lt;p&gt;Through this you will know:&lt;br&gt;
•	Purpose- What you’re doing it for&lt;br&gt;
•	Convert- content that will be able to engage, build and convert leads&lt;br&gt;
•	Integrate- can it be integrated successfully into your CMR to be seen, accessed and analysed by others in the team&lt;/p&gt;
&lt;p&gt;Learn how to connect video using HubSpot Media Bridge, with TwentyThree TM and other launch providers.&lt;/p&gt;
&lt;p&gt;Collect analytic data and have better video ROI attribution.&lt;/p&gt;
&lt;p&gt;Video marketing is getting bigger, are you video ready?&lt;/p&gt;&lt;/p&gt;&lt;p&gt;&lt;a href="http://video.whitehat-seo.co.uk/the-role-of-video-marketing-in-b2b"&gt;&lt;img src="http://video.whitehat-seo.co.uk/64968576/71022500/66e6061a3d4a0a6c1cc33067e05c3451/standard/download-9-thumbnail.jpg" width="75" height=""/&gt;&lt;/a&gt;&lt;/p&gt;</description>
            <guid>http://video.whitehat-seo.co.uk/photo/71022500</guid>
            <pubDate>Wed, 22 Sep 2021 15:34:54 GMT</pubDate>
            <media:title>The Role of Video Marketing in B2B: Are you ready?</media:title>
            <itunes:summary>Full article here:https://blog.whitehat-seo.co.uk/b2b-video-marketingVideo content is HUGE right now!
Whether it be social media snippets, vlogs, live videos webinars or customer testimonials, we can't seem to get enough of the stuff.
Video content is quick, appealing and digestible.
Woo your audience and retain their attention by learning the ways of integrating video into HubSpot and your inbound marketing strategy.
In 2018 HubSpot recorded 54% of consumers want to see more video content from a brand or business they support.
So, let's not disappoint our consumers and learn all there is in using video as a key element of our marketing strategy.
The problem with video is that it can be scary to start, you’re forever critiquing, erasing and recording.
If you do ever put a video up, you don’t know what works or how to get the best out of it.
Then video becomes this awkward, random act of marketing!
So what do we do?
Purpose - Conversion - Integration
Casper at TwentyThree TM believes you need to know where you are to know exactly where you’re going.
He will walk us through how to be video ready by:
•	Finding your baseline
•	Setting KPIs  goals
•	Testing  optimising
•	Collecting data
Through this you will know:
•	Purpose- What you’re doing it for
•	Convert- content that will be able to engage, build and convert leads
•	Integrate- can it be integrated successfully into your CMR to be seen, accessed and analysed by others in the team
Learn how to connect video using HubSpot Media Bridge, with TwentyThree TM and other launch providers.
Collect analytic data and have better video ROI attribution.
Video marketing is getting bigger, are you video ready?</itunes:summary>
            <itunes:subtitle>Full article here:https://blog.whitehat-seo.co.uk/b2b-video-marketingVideo content is HUGE right now!
Whether it be social media snippets, vlogs, live videos webinars or customer testimonials, we can't seem to get enough of the stuff.
Video...</itunes:subtitle>
            <itunes:author>Whitehat SEO</itunes:author>
            <itunes:duration>44:59</itunes:duration>
            <media:description type="html">&lt;p&gt;Full article here:&amp;nbsp;&lt;a href="https://blog.whitehat-seo.co.uk/b2b-video-marketing"&gt;https://blog.whitehat-seo.co.uk/b2b-video-marketing&lt;/a&gt;&lt;br&gt;Video content is HUGE right now!
&lt;p&gt;Whether it be social media snippets, vlogs, live videos webinars or customer testimonials, we can't seem to get enough of the stuff.&lt;/p&gt;
&lt;p&gt;Video content is quick, appealing and digestible.&lt;/p&gt;
&lt;p&gt;Woo your audience and retain their attention by learning the ways of integrating video into HubSpot and your inbound marketing strategy.&lt;/p&gt;
&lt;p&gt;In 2018 HubSpot recorded 54% of consumers want to see more video content from a brand or business they support.&lt;/p&gt;
&lt;p&gt;So, let's not disappoint our consumers and learn all there is in using video as a key element of our marketing strategy.&lt;/p&gt;
&lt;p&gt;The problem with video is that it can be scary to start, you’re forever critiquing, erasing and recording.&lt;/p&gt;
&lt;p&gt;If you do ever put a video up, you don’t know what works or how to get the best out of it.&lt;/p&gt;
&lt;p&gt;Then video becomes this awkward, random act of marketing!&lt;/p&gt;
&lt;p&gt;So what do we do?&lt;/p&gt;
&lt;p&gt;Purpose - Conversion - Integration&lt;/p&gt;
&lt;p&gt;Casper at TwentyThree TM believes you need to know where you are to know exactly where you’re going.&lt;/p&gt;
&lt;p&gt;He will walk us through how to be video ready by:&lt;br&gt;
•	Finding your baseline&lt;br&gt;
•	Setting KPIs &amp;amp; goals&lt;br&gt;
•	Testing &amp;amp; optimising&lt;br&gt;
•	Collecting data&lt;/p&gt;
&lt;p&gt;Through this you will know:&lt;br&gt;
•	Purpose- What you’re doing it for&lt;br&gt;
•	Convert- content that will be able to engage, build and convert leads&lt;br&gt;
•	Integrate- can it be integrated successfully into your CMR to be seen, accessed and analysed by others in the team&lt;/p&gt;
&lt;p&gt;Learn how to connect video using HubSpot Media Bridge, with TwentyThree TM and other launch providers.&lt;/p&gt;
&lt;p&gt;Collect analytic data and have better video ROI attribution.&lt;/p&gt;
&lt;p&gt;Video marketing is getting bigger, are you video ready?&lt;/p&gt;&lt;/p&gt;&lt;p&gt;&lt;a href="http://video.whitehat-seo.co.uk/the-role-of-video-marketing-in-b2b"&gt;&lt;img src="http://video.whitehat-seo.co.uk/64968576/71022500/66e6061a3d4a0a6c1cc33067e05c3451/standard/download-9-thumbnail.jpg" width="75" height=""/&gt;&lt;/a&gt;&lt;/p&gt;</media:description>
            <media:content url="https://video.whitehat-seo.co.uk/v.ihtml/player.html?token=66e6061a3d4a0a6c1cc33067e05c3451&amp;source=podcast&amp;photo%5fid=71022500" width="625" height="352" type="text/html" medium="video" duration="2699" isDefault="true" expression="full"/>
            <media:thumbnail url="http://video.whitehat-seo.co.uk/64968576/71022500/66e6061a3d4a0a6c1cc33067e05c3451/standard/download-9-thumbnail.jpg" width="75" height=""/>
            <itunes:image href="http://video.whitehat-seo.co.uk/64968576/71022500/66e6061a3d4a0a6c1cc33067e05c3451/standard/download-9-thumbnail.jpg/thumbnail.jpg"/>
            <category>content strategy</category>
            <category>content video marketing</category>
            <category>hubspot</category>
            <category>hubspot media bridge</category>
            <category>london hug</category>
            <category>project management</category>
            <category>twentythree</category>
            <category>video marketing</category>
            <category>video marketing strategy</category>
            <category>video marketing tips</category>
            <category>video search marketing</category>
            <category>whitehat</category>
        </item>
        <item>
            <enclosure url="http://video.whitehat-seo.co.uk/64968579/70650439/a314143cf7763842aee570a45fd9c351/video_medium/cms-hub-starter-launch-video.mp4?source=podcast" type="video/mp4" length="81639510"/>
            <title>CMS Hub Starter Launch</title>
            <link>http://video.whitehat-seo.co.uk/cms-hub-starter-launch</link>
            <description>&lt;p&gt;&lt;h1&gt;CMS Hub Starter is a game-changer!&lt;/h1&gt;&lt;br&gt;Full article here:&amp;nbsp;&lt;a href="https://blog.whitehat-seo.co.uk/crm-powered-website"&gt;https://blog.whitehat-seo.co.uk/crm-powered-website&lt;/a&gt;&lt;br&gt;&lt;br&gt;Being aggressive about transforming the world of web design, HubSpot wanted to bring something that’s easy to get started.&lt;br&gt;&lt;br&gt;
With this CMS HUG, the HubSpot team will share their expertise to get you started and up and running to generate business.&lt;br&gt;&lt;br&gt;
&lt;b&gt;Online presence has always been necessary.&lt;/b&gt;&lt;br&gt;&lt;br&gt;
Yet in the past couple of years with the effects of the pandemic, more businesses realise they need to have a prevailing digital presence to ensure survival.&lt;br&gt;&lt;br&gt;
&lt;b&gt;Like most things, this can be easier said than done.&lt;/b&gt;&lt;br&gt;&lt;br&gt;
With all the CMS information out there, how do you cut through the garbage to get what you need and without breaking the bank?&lt;br&gt;&lt;br&gt;&lt;h2&gt;
You’ve guessed it, CMS Hub Starter!&lt;/h2&gt;
&lt;br&gt;
Whether you’re starting out or want an additional site, CMS Hub Starter is a great fit if you want something that’s:&lt;br&gt;
&lt;br&gt;&lt;br&gt;
• Fast, reliable and secure.
&lt;p&gt;• Able to remove gatekeepers or bottlenecks&lt;/p&gt;
&lt;p&gt;• Got all the necessary tools for you and your developer to build a remarkable website.&lt;/p&gt;
&lt;p&gt;• Cuts through the hassle of holding all your technology platforms together&lt;/p&gt;
• Has unified customer data in one place with the all-in-one CRM platform.&lt;br&gt;
&lt;br&gt;&lt;br&gt;
&lt;b&gt;CMS Hub Starter is:&lt;/b&gt;
&lt;p&gt;• An easy start and entry point and delivers a fast, secure, reliable website.&lt;/p&gt;
&lt;p&gt;• Jam-packed with features and HubSpot’s premium hosting is included.&lt;/p&gt;
&lt;p&gt;• is something you can easily use and build upon for a small fee per month and a little more to include the starter growth suite.&lt;/p&gt;
&lt;p&gt;• A way to suffice all your business needs, yet you have the beauty of being able to grow and upgrade to professional or enterprise tiers over time.&lt;/p&gt;&lt;/p&gt;&lt;p&gt;&lt;a href="http://video.whitehat-seo.co.uk/cms-hub-starter-launch"&gt;&lt;img src="http://video.whitehat-seo.co.uk/64968579/70650439/a314143cf7763842aee570a45fd9c351/standard/download-9-thumbnail.jpg" width="75" height=""/&gt;&lt;/a&gt;&lt;/p&gt;</description>
            <guid>http://video.whitehat-seo.co.uk/photo/70650439</guid>
            <pubDate>Wed, 01 Sep 2021 11:54:09 GMT</pubDate>
            <media:title>CMS Hub Starter Launch</media:title>
            <itunes:summary>CMS Hub Starter is a game-changer!Full article here:https://blog.whitehat-seo.co.uk/crm-powered-websiteBeing aggressive about transforming the world of web design, HubSpot wanted to bring something that’s easy to get started.
With this CMS HUG, the HubSpot team will share their expertise to get you started and up and running to generate business.
Online presence has always been necessary.
Yet in the past couple of years with the effects of the pandemic, more businesses realise they need to have a prevailing digital presence to ensure survival.
Like most things, this can be easier said than done.
With all the CMS information out there, how do you cut through the garbage to get what you need and without breaking the bank?
You’ve guessed it, CMS Hub Starter!

Whether you’re starting out or want an additional site, CMS Hub Starter is a great fit if you want something that’s:

• Fast, reliable and secure.
• Able to remove gatekeepers or bottlenecks
• Got all the necessary tools for you and your developer to build a remarkable website.
• Cuts through the hassle of holding all your technology platforms together
• Has unified customer data in one place with the all-in-one CRM platform.

CMS Hub Starter is:
• An easy start and entry point and delivers a fast, secure, reliable website.
• Jam-packed with features and HubSpot’s premium hosting is included.
• is something you can easily use and build upon for a small fee per month and a little more to include the starter growth suite.
• A way to suffice all your business needs, yet you have the beauty of being able to grow and upgrade to professional or enterprise tiers over time.</itunes:summary>
            <itunes:subtitle>CMS Hub Starter is a game-changer!Full article here:https://blog.whitehat-seo.co.uk/crm-powered-websiteBeing aggressive about transforming the world of web design, HubSpot wanted to bring something that’s easy to get started.
With this CMS HUG,...</itunes:subtitle>
            <itunes:author>Whitehat SEO</itunes:author>
            <itunes:duration>42:52</itunes:duration>
            <media:description type="html">&lt;p&gt;&lt;h1&gt;CMS Hub Starter is a game-changer!&lt;/h1&gt;&lt;br&gt;Full article here:&amp;nbsp;&lt;a href="https://blog.whitehat-seo.co.uk/crm-powered-website"&gt;https://blog.whitehat-seo.co.uk/crm-powered-website&lt;/a&gt;&lt;br&gt;&lt;br&gt;Being aggressive about transforming the world of web design, HubSpot wanted to bring something that’s easy to get started.&lt;br&gt;&lt;br&gt;
With this CMS HUG, the HubSpot team will share their expertise to get you started and up and running to generate business.&lt;br&gt;&lt;br&gt;
&lt;b&gt;Online presence has always been necessary.&lt;/b&gt;&lt;br&gt;&lt;br&gt;
Yet in the past couple of years with the effects of the pandemic, more businesses realise they need to have a prevailing digital presence to ensure survival.&lt;br&gt;&lt;br&gt;
&lt;b&gt;Like most things, this can be easier said than done.&lt;/b&gt;&lt;br&gt;&lt;br&gt;
With all the CMS information out there, how do you cut through the garbage to get what you need and without breaking the bank?&lt;br&gt;&lt;br&gt;&lt;h2&gt;
You’ve guessed it, CMS Hub Starter!&lt;/h2&gt;
&lt;br&gt;
Whether you’re starting out or want an additional site, CMS Hub Starter is a great fit if you want something that’s:&lt;br&gt;
&lt;br&gt;&lt;br&gt;
• Fast, reliable and secure.
&lt;p&gt;• Able to remove gatekeepers or bottlenecks&lt;/p&gt;
&lt;p&gt;• Got all the necessary tools for you and your developer to build a remarkable website.&lt;/p&gt;
&lt;p&gt;• Cuts through the hassle of holding all your technology platforms together&lt;/p&gt;
• Has unified customer data in one place with the all-in-one CRM platform.&lt;br&gt;
&lt;br&gt;&lt;br&gt;
&lt;b&gt;CMS Hub Starter is:&lt;/b&gt;
&lt;p&gt;• An easy start and entry point and delivers a fast, secure, reliable website.&lt;/p&gt;
&lt;p&gt;• Jam-packed with features and HubSpot’s premium hosting is included.&lt;/p&gt;
&lt;p&gt;• is something you can easily use and build upon for a small fee per month and a little more to include the starter growth suite.&lt;/p&gt;
&lt;p&gt;• A way to suffice all your business needs, yet you have the beauty of being able to grow and upgrade to professional or enterprise tiers over time.&lt;/p&gt;&lt;/p&gt;&lt;p&gt;&lt;a href="http://video.whitehat-seo.co.uk/cms-hub-starter-launch"&gt;&lt;img src="http://video.whitehat-seo.co.uk/64968579/70650439/a314143cf7763842aee570a45fd9c351/standard/download-9-thumbnail.jpg" width="75" height=""/&gt;&lt;/a&gt;&lt;/p&gt;</media:description>
            <media:content url="https://video.whitehat-seo.co.uk/v.ihtml/player.html?token=a314143cf7763842aee570a45fd9c351&amp;source=podcast&amp;photo%5fid=70650439" width="625" height="352" type="text/html" medium="video" duration="2572" isDefault="true" expression="full"/>
            <media:thumbnail url="http://video.whitehat-seo.co.uk/64968579/70650439/a314143cf7763842aee570a45fd9c351/standard/download-9-thumbnail.jpg" width="75" height=""/>
            <itunes:image href="http://video.whitehat-seo.co.uk/64968579/70650439/a314143cf7763842aee570a45fd9c351/standard/download-9-thumbnail.jpg/thumbnail.jpg"/>
            <category>cms</category>
            <category>cms hub</category>
            <category>crm</category>
            <category>expertise</category>
            <category>london hug</category>
            <category>website design</category>
        </item>
        <item>
            <enclosure url="http://video.whitehat-seo.co.uk/64968575/70213580/61e7fa5b00ad05dcc3e3fff3ed0457a0/video_medium/cms-starter-the-launch-of-the-cms-video.mp4?source=podcast" type="video/mp4" length="11405188"/>
            <title>CMS Starter  The Launch of the CMS Starter Web Platform</title>
            <link>http://video.whitehat-seo.co.uk/cms-starter-the-launch-of-the-cms</link>
            <description>&lt;p&gt;&lt;h1&gt;CMS Hub wanna be starting something? HubSpot reveal their
newest CMS Hub product addition &lt;/h1&gt;&lt;h2&gt;What is a CMS?&lt;/h2&gt;

&lt;p&gt;&amp;nbsp;&lt;/p&gt;

&lt;p&gt;Content Management System(CMS): A software application that
allows you to create and modify your website without having to code.&lt;/p&gt;&lt;p&gt;Most companies will use some sort of CMS for marketing their website. They usually fall within these categories:&lt;br&gt;&lt;/p&gt;&lt;p&gt;Open
source,&amp;nbsp;Proprietary,&amp;nbsp;SaaS.&lt;br&gt;&lt;/p&gt;&lt;p&gt;As
each of us has varied needs, it’s the same for our website and content
management requirements.&lt;br&gt;&lt;/p&gt;&lt;p&gt;&lt;br&gt;&lt;/p&gt;&lt;h2&gt;&lt;b&gt;But why would you need a
better Content Management System?&lt;/b&gt;&lt;/h2&gt;&lt;p&gt;

Many companies experience friction and
frustration with Content Management Systems, HubSpot’s aim is to make a CMS
platform that works with minimal effort but produces maximum output.&amp;nbsp;&lt;br&gt;&lt;/p&gt;&lt;p&gt;CMS Hub allows you to:&lt;/p&gt;&lt;p&gt;·&amp;nbsp;&amp;nbsp;&amp;nbsp;&amp;nbsp;&amp;nbsp;&amp;nbsp;&amp;nbsp;&amp;nbsp;
Easily build and optimise remarkable website
pages&lt;/p&gt;&lt;p&gt;·&amp;nbsp;&amp;nbsp;&amp;nbsp;&amp;nbsp;&amp;nbsp;&amp;nbsp;&amp;nbsp;&amp;nbsp;
Developers can build marketer-friendly web apps&lt;/p&gt;&lt;p&gt;·&amp;nbsp;&amp;nbsp;&amp;nbsp;&amp;nbsp;&amp;nbsp;&amp;nbsp;&amp;nbsp;&amp;nbsp;
All-in-one tools to help grow traffic and
generate leads&lt;/p&gt;&lt;p&gt;







&lt;/p&gt;&lt;p&gt;·&amp;nbsp;&amp;nbsp;&amp;nbsp;&amp;nbsp;&amp;nbsp;&amp;nbsp;&amp;nbsp;&amp;nbsp;
Gain governance and control at scale&lt;/p&gt;&lt;p&gt;&lt;br&gt;&lt;/p&gt;&lt;h2&gt;So what’s new with CMS Hub?&lt;/h2&gt;&lt;span&gt;&lt;a href="https://www.whitehat-seo.co.uk/"&gt;Whitehat&lt;/a&gt; are excited to announce
that HubSpot has launched their CMS Hub Starter and has now been added to
their CMS Hub subscription tiers.&lt;br&gt;&lt;/span&gt;&lt;p&gt;If you thought possibilities were
endless before, this opens up a whole new world to generating business.&lt;/p&gt;&lt;h2&gt;CMS Hub Starter: Generate business&lt;/h2&gt;&lt;p&gt;



&lt;/p&gt;&lt;p&gt;A simple web content management system for growing businesses
who want to leverage the CRM platform to generate business through their
website.&lt;/p&gt;&lt;p&gt;Read more here&amp;nbsp;&lt;a href="https://blog.whitehat-seo.co.uk/hubspot-cms-starter"&gt;HubSpot
CMS Starter Blog&lt;/a&gt;&lt;/p&gt;

&lt;p&gt;&amp;nbsp;&lt;/p&gt;

&lt;p&gt;&lt;br&gt;&lt;/p&gt;&lt;br&gt;&lt;/p&gt;&lt;p&gt;&lt;a href="http://video.whitehat-seo.co.uk/cms-starter-the-launch-of-the-cms"&gt;&lt;img src="http://video.whitehat-seo.co.uk/64968575/70213580/61e7fa5b00ad05dcc3e3fff3ed0457a0/standard/download-9-thumbnail.jpg" width="75" height=""/&gt;&lt;/a&gt;&lt;/p&gt;</description>
            <guid>http://video.whitehat-seo.co.uk/photo/70213580</guid>
            <pubDate>Tue, 03 Aug 2021 15:07:07 GMT</pubDate>
            <media:title>CMS Starter  The Launch of the CMS Starter Web Platform</media:title>
            <itunes:summary>CMS Hub wanna be starting something? HubSpot reveal their
newest CMS Hub product addition What is a CMS?



Content Management System(CMS): A software application that
allows you to create and modify your website without having to code.Most companies will use some sort of CMS for marketing their website. They usually fall within these categories:Open
source,Proprietary,SaaS.As
each of us has varied needs, it’s the same for our website and content
management requirements.But why would you need a
better Content Management System?

Many companies experience friction and
frustration with Content Management Systems, HubSpot’s aim is to make a CMS
platform that works with minimal effort but produces maximum output.CMS Hub allows you to:·
Easily build and optimise remarkable website
pages·
Developers can build marketer-friendly web apps·
All-in-one tools to help grow traffic and
generate leads







·
Gain governance and control at scaleSo what’s new with CMS Hub?Whitehat are excited to announce
that HubSpot has launched their CMS Hub Starter and has now been added to
their CMS Hub subscription tiers.If you thought possibilities were
endless before, this opens up a whole new world to generating business.CMS Hub Starter: Generate business



A simple web content management system for growing businesses
who want to leverage the CRM platform to generate business through their
website.Read more hereHubSpot
CMS Starter Blog



</itunes:summary>
            <itunes:subtitle>CMS Hub wanna be starting something? HubSpot reveal their
newest CMS Hub product addition What is a CMS?



Content Management System(CMS): A software application that
allows you to create and modify your website without having to code.Most...</itunes:subtitle>
            <itunes:author>Whitehat SEO</itunes:author>
            <itunes:duration>02:22</itunes:duration>
            <media:description type="html">&lt;p&gt;&lt;h1&gt;CMS Hub wanna be starting something? HubSpot reveal their
newest CMS Hub product addition &lt;/h1&gt;&lt;h2&gt;What is a CMS?&lt;/h2&gt;

&lt;p&gt;&amp;nbsp;&lt;/p&gt;

&lt;p&gt;Content Management System(CMS): A software application that
allows you to create and modify your website without having to code.&lt;/p&gt;&lt;p&gt;Most companies will use some sort of CMS for marketing their website. They usually fall within these categories:&lt;br&gt;&lt;/p&gt;&lt;p&gt;Open
source,&amp;nbsp;Proprietary,&amp;nbsp;SaaS.&lt;br&gt;&lt;/p&gt;&lt;p&gt;As
each of us has varied needs, it’s the same for our website and content
management requirements.&lt;br&gt;&lt;/p&gt;&lt;p&gt;&lt;br&gt;&lt;/p&gt;&lt;h2&gt;&lt;b&gt;But why would you need a
better Content Management System?&lt;/b&gt;&lt;/h2&gt;&lt;p&gt;

Many companies experience friction and
frustration with Content Management Systems, HubSpot’s aim is to make a CMS
platform that works with minimal effort but produces maximum output.&amp;nbsp;&lt;br&gt;&lt;/p&gt;&lt;p&gt;CMS Hub allows you to:&lt;/p&gt;&lt;p&gt;·&amp;nbsp;&amp;nbsp;&amp;nbsp;&amp;nbsp;&amp;nbsp;&amp;nbsp;&amp;nbsp;&amp;nbsp;
Easily build and optimise remarkable website
pages&lt;/p&gt;&lt;p&gt;·&amp;nbsp;&amp;nbsp;&amp;nbsp;&amp;nbsp;&amp;nbsp;&amp;nbsp;&amp;nbsp;&amp;nbsp;
Developers can build marketer-friendly web apps&lt;/p&gt;&lt;p&gt;·&amp;nbsp;&amp;nbsp;&amp;nbsp;&amp;nbsp;&amp;nbsp;&amp;nbsp;&amp;nbsp;&amp;nbsp;
All-in-one tools to help grow traffic and
generate leads&lt;/p&gt;&lt;p&gt;







&lt;/p&gt;&lt;p&gt;·&amp;nbsp;&amp;nbsp;&amp;nbsp;&amp;nbsp;&amp;nbsp;&amp;nbsp;&amp;nbsp;&amp;nbsp;
Gain governance and control at scale&lt;/p&gt;&lt;p&gt;&lt;br&gt;&lt;/p&gt;&lt;h2&gt;So what’s new with CMS Hub?&lt;/h2&gt;&lt;span&gt;&lt;a href="https://www.whitehat-seo.co.uk/"&gt;Whitehat&lt;/a&gt; are excited to announce
that HubSpot has launched their CMS Hub Starter and has now been added to
their CMS Hub subscription tiers.&lt;br&gt;&lt;/span&gt;&lt;p&gt;If you thought possibilities were
endless before, this opens up a whole new world to generating business.&lt;/p&gt;&lt;h2&gt;CMS Hub Starter: Generate business&lt;/h2&gt;&lt;p&gt;



&lt;/p&gt;&lt;p&gt;A simple web content management system for growing businesses
who want to leverage the CRM platform to generate business through their
website.&lt;/p&gt;&lt;p&gt;Read more here&amp;nbsp;&lt;a href="https://blog.whitehat-seo.co.uk/hubspot-cms-starter"&gt;HubSpot
CMS Starter Blog&lt;/a&gt;&lt;/p&gt;

&lt;p&gt;&amp;nbsp;&lt;/p&gt;

&lt;p&gt;&lt;br&gt;&lt;/p&gt;&lt;br&gt;&lt;/p&gt;&lt;p&gt;&lt;a href="http://video.whitehat-seo.co.uk/cms-starter-the-launch-of-the-cms"&gt;&lt;img src="http://video.whitehat-seo.co.uk/64968575/70213580/61e7fa5b00ad05dcc3e3fff3ed0457a0/standard/download-9-thumbnail.jpg" width="75" height=""/&gt;&lt;/a&gt;&lt;/p&gt;</media:description>
            <media:content url="https://video.whitehat-seo.co.uk/v.ihtml/player.html?token=61e7fa5b00ad05dcc3e3fff3ed0457a0&amp;source=podcast&amp;photo%5fid=70213580" width="625" height="352" type="text/html" medium="video" duration="142" isDefault="true" expression="full"/>
            <media:thumbnail url="http://video.whitehat-seo.co.uk/64968575/70213580/61e7fa5b00ad05dcc3e3fff3ed0457a0/standard/download-9-thumbnail.jpg" width="75" height=""/>
            <itunes:image href="http://video.whitehat-seo.co.uk/64968575/70213580/61e7fa5b00ad05dcc3e3fff3ed0457a0/standard/download-9-thumbnail.jpg/thumbnail.jpg"/>
            <category>business</category>
            <category>cms</category>
            <category>cms hub</category>
            <category>crm</category>
            <category>growth driven design</category>
            <category>hubspot</category>
            <category>inbound marketing</category>
            <category>traffic</category>
            <category>website design</category>
        </item>
        <item>
            <enclosure url="http://video.whitehat-seo.co.uk/64968566/69699117/fe20828758497417b02163f998d76be6/video_medium/seo-audit-what-to-do-and-what-not-video.mp4?source=podcast" type="video/mp4" length="134930352"/>
            <title>SEO Audit: what to do and what not to do</title>
            <link>http://video.whitehat-seo.co.uk/seo-audit-what-to-do-and-what-not</link>
            <description>&lt;p&gt;Learn more here: &lt;a href="https://www.whitehat-seo.co.uk/hubspot-user-group-london"&gt;https://www.whitehat-seo.co.uk/hubspot-user-group-london&lt;/a&gt;&lt;p&gt;&lt;/p&gt;
&lt;p&gt;Full article here:&amp;nbsp;&lt;a href="https://blog.whitehat-seo.co.uk/seo-audit"&gt;https://blog.whitehat-seo.co.uk/seo-audit&lt;/a&gt;&lt;/p&gt;&lt;p&gt;Don't let SEO scare you and then your website fail as the face of the company.&lt;/p&gt;
&lt;p&gt;The best approach is to plan, be prepared and tackle it head-on. Tame it and then whip it into shape by uncovering data with an SEO audit.&lt;/p&gt;
&lt;p&gt;SEO has been around for years and isn't going anywhere, in fact, we need it now more than ever.&lt;/p&gt;
&lt;p&gt;Join us to discover the SEO truths and bust SEO myths and jargon in less than an hour!&lt;/p&gt;&lt;/p&gt;&lt;p&gt;&lt;a href="http://video.whitehat-seo.co.uk/seo-audit-what-to-do-and-what-not"&gt;&lt;img src="http://video.whitehat-seo.co.uk/64968566/69699117/fe20828758497417b02163f998d76be6/standard/download-9-thumbnail.jpg" width="75" height=""/&gt;&lt;/a&gt;&lt;/p&gt;</description>
            <guid>http://video.whitehat-seo.co.uk/photo/69699117</guid>
            <pubDate>Tue, 22 Jun 2021 21:10:31 GMT</pubDate>
            <media:title>SEO Audit: what to do and what not to do</media:title>
            <itunes:summary>Learn more here: https://www.whitehat-seo.co.uk/hubspot-user-group-london
Full article here:https://blog.whitehat-seo.co.uk/seo-auditDon't let SEO scare you and then your website fail as the face of the company.
The best approach is to plan, be prepared and tackle it head-on. Tame it and then whip it into shape by uncovering data with an SEO audit.
SEO has been around for years and isn't going anywhere, in fact, we need it now more than ever.
Join us to discover the SEO truths and bust SEO myths and jargon in less than an hour!</itunes:summary>
            <itunes:subtitle>Learn more here: https://www.whitehat-seo.co.uk/hubspot-user-group-london
Full article here:https://blog.whitehat-seo.co.uk/seo-auditDon't let SEO scare you and then your website fail as the face of the company.
The best approach is to plan, be...</itunes:subtitle>
            <itunes:author>Whitehat SEO</itunes:author>
            <itunes:duration>59:00</itunes:duration>
            <media:description type="html">&lt;p&gt;Learn more here: &lt;a href="https://www.whitehat-seo.co.uk/hubspot-user-group-london"&gt;https://www.whitehat-seo.co.uk/hubspot-user-group-london&lt;/a&gt;&lt;p&gt;&lt;/p&gt;
&lt;p&gt;Full article here:&amp;nbsp;&lt;a href="https://blog.whitehat-seo.co.uk/seo-audit"&gt;https://blog.whitehat-seo.co.uk/seo-audit&lt;/a&gt;&lt;/p&gt;&lt;p&gt;Don't let SEO scare you and then your website fail as the face of the company.&lt;/p&gt;
&lt;p&gt;The best approach is to plan, be prepared and tackle it head-on. Tame it and then whip it into shape by uncovering data with an SEO audit.&lt;/p&gt;
&lt;p&gt;SEO has been around for years and isn't going anywhere, in fact, we need it now more than ever.&lt;/p&gt;
&lt;p&gt;Join us to discover the SEO truths and bust SEO myths and jargon in less than an hour!&lt;/p&gt;&lt;/p&gt;&lt;p&gt;&lt;a href="http://video.whitehat-seo.co.uk/seo-audit-what-to-do-and-what-not"&gt;&lt;img src="http://video.whitehat-seo.co.uk/64968566/69699117/fe20828758497417b02163f998d76be6/standard/download-9-thumbnail.jpg" width="75" height=""/&gt;&lt;/a&gt;&lt;/p&gt;</media:description>
            <media:content url="https://video.whitehat-seo.co.uk/v.ihtml/player.html?token=fe20828758497417b02163f998d76be6&amp;source=podcast&amp;photo%5fid=69699117" width="625" height="352" type="text/html" medium="video" duration="3540" isDefault="true" expression="full"/>
            <media:thumbnail url="http://video.whitehat-seo.co.uk/64968566/69699117/fe20828758497417b02163f998d76be6/standard/download-9-thumbnail.jpg" width="75" height=""/>
            <itunes:image href="http://video.whitehat-seo.co.uk/64968566/69699117/fe20828758497417b02163f998d76be6/standard/download-9-thumbnail.jpg/thumbnail.jpg"/>
            <category>hubspot</category>
            <category>hug</category>
            <category>london hug</category>
            <category>seo</category>
            <category>seo audit</category>
        </item>
        <item>
            <enclosure url="http://video.whitehat-seo.co.uk/64968568/68832809/5f9fc201056b8407475572e94abe2ade/video_medium/thinking-about-hubspot-and-social-video.mp4?source=podcast" type="video/mp4" length="60538704"/>
            <title>Thinking About HubSpot And Social Media In 2021</title>
            <link>http://video.whitehat-seo.co.uk/thinking-about-hubspot-and-social</link>
            <description>&lt;p&gt;Learn more here: &lt;a href="https://www.whitehat-seo.co.uk/hubspot-user-group-london"&gt;https://www.whitehat-seo.co.uk/hubspot-user-group-london&lt;/a&gt;&lt;p&gt;&lt;/p&gt;
&lt;p&gt;Full article here:&amp;nbsp;&lt;a href="https://blog.whitehat-seo.co.uk/hubspot-social-media"&gt;https://blog.whitehat-seo.co.uk/hubspot-social-media&lt;/a&gt;&lt;/p&gt;&lt;p&gt;London HUG 'Social Media Trends for 2021'&lt;/p&gt;
&lt;p&gt;Social media for business can be a real challenge.&lt;/p&gt;
&lt;p&gt;Social media marketing has been around for quite a while but it's still an ally for some and an enemy for others.&lt;/p&gt;
&lt;p&gt;Whatever your stance and know-how, things are a-changing and it's happening fast!&lt;/p&gt;
&lt;p&gt;What we knew two years ago about social media may as well be put to rest with the dinosaurs.&lt;/p&gt;
&lt;p&gt;So, buckle up and let this HUG take you on a social network ride to:&lt;/p&gt;
&lt;p&gt;Know the social media trends for 2021 (what's hot and what's not)&lt;br&gt;
Tap into your social media genius with HubSpot tools and integrations&lt;br&gt;
Deliver what your prospects want whilst monitoring your efforts, the effects and ROI&lt;br&gt;
&lt;br&gt;
&lt;br&gt;
So how do you harness that social media beast and make it a winner?&lt;/p&gt;
&lt;p&gt;You have to focus, strategize, be incredibly creative and LISTEN.&lt;/p&gt;
&lt;p&gt;Yes, a big part of delivering what your target audience wants and leveraging your social media platforms is listening to them.&lt;/p&gt;
&lt;p&gt;The pandemic has affected us all. People's needs want and focus has now shifted. As businesses we have to adapt by watching, learning and listening.&lt;/p&gt;
&lt;p&gt;Find out how to use HubSpot tools to keep your ear to the ground, see what your competitors are doing and never miss a brand mention.&lt;br&gt;
&lt;br&gt;
&lt;br&gt;
&lt;br&gt;
But with so much digital noise how do you do listen?&lt;/p&gt;
&lt;p&gt;We will show you how you can save time and cut through the noise on all your social platforms.&lt;/p&gt;
&lt;p&gt;Getting the most out of your HubSpot integrations to:&lt;/p&gt;
&lt;p&gt;Publish content directly to your social networks&lt;br&gt;
Build campaigns&lt;br&gt;
Gather analytics and metric data to track your social media ROI&lt;br&gt;
Set keyword monitoring&lt;br&gt;
Nicely link it all back to your CRM&lt;br&gt;
&lt;br&gt;
&lt;br&gt;
What will you get out of this?&lt;/p&gt;
&lt;p&gt;After a HUG from us, you will walk away with:&lt;/p&gt;
&lt;p&gt;Social media marketing confidence&lt;br&gt;
An understanding of the social media shift&lt;br&gt;
Social media trends that will work for 2021&lt;br&gt;
Knowledge of HubSpot tools to get the job done&lt;br&gt;
A new network of likeminded people&lt;/p&gt;&lt;/p&gt;&lt;p&gt;&lt;a href="http://video.whitehat-seo.co.uk/thinking-about-hubspot-and-social"&gt;&lt;img src="http://video.whitehat-seo.co.uk/64968568/68832809/5f9fc201056b8407475572e94abe2ade/standard/download-9-thumbnail.jpg" width="600" height="338"/&gt;&lt;/a&gt;&lt;/p&gt;</description>
            <guid>http://video.whitehat-seo.co.uk/photo/68832809</guid>
            <pubDate>Mon, 24 May 2021 18:30:01 GMT</pubDate>
            <media:title>Thinking About HubSpot And Social Media In 2021</media:title>
            <itunes:summary>Learn more here: https://www.whitehat-seo.co.uk/hubspot-user-group-london
Full article here:https://blog.whitehat-seo.co.uk/hubspot-social-mediaLondon HUG 'Social Media Trends for 2021'
Social media for business can be a real challenge.
Social media marketing has been around for quite a while but it's still an ally for some and an enemy for others.
Whatever your stance and know-how, things are a-changing and it's happening fast!
What we knew two years ago about social media may as well be put to rest with the dinosaurs.
So, buckle up and let this HUG take you on a social network ride to:
Know the social media trends for 2021 (what's hot and what's not)
Tap into your social media genius with HubSpot tools and integrations
Deliver what your prospects want whilst monitoring your efforts, the effects and ROI


So how do you harness that social media beast and make it a winner?
You have to focus, strategize, be incredibly creative and LISTEN.
Yes, a big part of delivering what your target audience wants and leveraging your social media platforms is listening to them.
The pandemic has affected us all. People's needs want and focus has now shifted. As businesses we have to adapt by watching, learning and listening.
Find out how to use HubSpot tools to keep your ear to the ground, see what your competitors are doing and never miss a brand mention.



But with so much digital noise how do you do listen?
We will show you how you can save time and cut through the noise on all your social platforms.
Getting the most out of your HubSpot integrations to:
Publish content directly to your social networks
Build campaigns
Gather analytics and metric data to track your social media ROI
Set keyword monitoring
Nicely link it all back to your CRM


What will you get out of this?
After a HUG from us, you will walk away with:
Social media marketing confidence
An understanding of the social media shift
Social media trends that will work for 2021
Knowledge of HubSpot tools to get the job done
A new network of likeminded people</itunes:summary>
            <itunes:subtitle>Learn more here: https://www.whitehat-seo.co.uk/hubspot-user-group-london
Full article here:https://blog.whitehat-seo.co.uk/hubspot-social-mediaLondon HUG 'Social Media Trends for 2021'
Social media for business can be a real challenge.
Social...</itunes:subtitle>
            <itunes:author>Whitehat SEO</itunes:author>
            <itunes:duration>41:11</itunes:duration>
            <media:description type="html">&lt;p&gt;Learn more here: &lt;a href="https://www.whitehat-seo.co.uk/hubspot-user-group-london"&gt;https://www.whitehat-seo.co.uk/hubspot-user-group-london&lt;/a&gt;&lt;p&gt;&lt;/p&gt;
&lt;p&gt;Full article here:&amp;nbsp;&lt;a href="https://blog.whitehat-seo.co.uk/hubspot-social-media"&gt;https://blog.whitehat-seo.co.uk/hubspot-social-media&lt;/a&gt;&lt;/p&gt;&lt;p&gt;London HUG 'Social Media Trends for 2021'&lt;/p&gt;
&lt;p&gt;Social media for business can be a real challenge.&lt;/p&gt;
&lt;p&gt;Social media marketing has been around for quite a while but it's still an ally for some and an enemy for others.&lt;/p&gt;
&lt;p&gt;Whatever your stance and know-how, things are a-changing and it's happening fast!&lt;/p&gt;
&lt;p&gt;What we knew two years ago about social media may as well be put to rest with the dinosaurs.&lt;/p&gt;
&lt;p&gt;So, buckle up and let this HUG take you on a social network ride to:&lt;/p&gt;
&lt;p&gt;Know the social media trends for 2021 (what's hot and what's not)&lt;br&gt;
Tap into your social media genius with HubSpot tools and integrations&lt;br&gt;
Deliver what your prospects want whilst monitoring your efforts, the effects and ROI&lt;br&gt;
&lt;br&gt;
&lt;br&gt;
So how do you harness that social media beast and make it a winner?&lt;/p&gt;
&lt;p&gt;You have to focus, strategize, be incredibly creative and LISTEN.&lt;/p&gt;
&lt;p&gt;Yes, a big part of delivering what your target audience wants and leveraging your social media platforms is listening to them.&lt;/p&gt;
&lt;p&gt;The pandemic has affected us all. People's needs want and focus has now shifted. As businesses we have to adapt by watching, learning and listening.&lt;/p&gt;
&lt;p&gt;Find out how to use HubSpot tools to keep your ear to the ground, see what your competitors are doing and never miss a brand mention.&lt;br&gt;
&lt;br&gt;
&lt;br&gt;
&lt;br&gt;
But with so much digital noise how do you do listen?&lt;/p&gt;
&lt;p&gt;We will show you how you can save time and cut through the noise on all your social platforms.&lt;/p&gt;
&lt;p&gt;Getting the most out of your HubSpot integrations to:&lt;/p&gt;
&lt;p&gt;Publish content directly to your social networks&lt;br&gt;
Build campaigns&lt;br&gt;
Gather analytics and metric data to track your social media ROI&lt;br&gt;
Set keyword monitoring&lt;br&gt;
Nicely link it all back to your CRM&lt;br&gt;
&lt;br&gt;
&lt;br&gt;
What will you get out of this?&lt;/p&gt;
&lt;p&gt;After a HUG from us, you will walk away with:&lt;/p&gt;
&lt;p&gt;Social media marketing confidence&lt;br&gt;
An understanding of the social media shift&lt;br&gt;
Social media trends that will work for 2021&lt;br&gt;
Knowledge of HubSpot tools to get the job done&lt;br&gt;
A new network of likeminded people&lt;/p&gt;&lt;/p&gt;&lt;p&gt;&lt;a href="http://video.whitehat-seo.co.uk/thinking-about-hubspot-and-social"&gt;&lt;img src="http://video.whitehat-seo.co.uk/64968568/68832809/5f9fc201056b8407475572e94abe2ade/standard/download-9-thumbnail.jpg" width="600" height="338"/&gt;&lt;/a&gt;&lt;/p&gt;</media:description>
            <media:content url="https://video.whitehat-seo.co.uk/v.ihtml/player.html?token=5f9fc201056b8407475572e94abe2ade&amp;source=podcast&amp;photo%5fid=68832809" width="625" height="352" type="text/html" medium="video" duration="2471" isDefault="true" expression="full"/>
            <media:thumbnail url="http://video.whitehat-seo.co.uk/64968568/68832809/5f9fc201056b8407475572e94abe2ade/standard/download-9-thumbnail.jpg" width="600" height="338"/>
            <itunes:image href="http://video.whitehat-seo.co.uk/64968568/68832809/5f9fc201056b8407475572e94abe2ade/standard/download-9-thumbnail.jpg/thumbnail.jpg"/>
            <category>hubspot</category>
            <category>hug</category>
            <category>londonhug</category>
            <category>social media marketing</category>
        </item>
        <item>
            <enclosure url="http://video.whitehat-seo.co.uk/64968559/65489012/0a177c81fccc4bcea9dd420f08ec88ea/video_medium/building-peak-performing-websites-video.mp4?source=podcast" type="video/mp4" length="88157481"/>
            <title>Building Peak Performing Websites in 2021</title>
            <link>http://video.whitehat-seo.co.uk/building-peak-performing-websites</link>
            <description>&lt;p&gt;LondonHUG December 2020&lt;br&gt;
Hear directly from HubSpot Go-to-Market Lead (Web &amp;amp; CMS Hub) Luke Summerfield&lt;br&gt;
Luke Summerfield&lt;br&gt;&lt;br&gt;Read the full blog here:&amp;nbsp;&lt;a href="https://blog.whitehat-seo.co.uk/building-a-peak-performing-website"&gt;https://blog.whitehat-seo.co.uk/building-a-peak-performing-website&lt;/a&gt;&lt;br&gt;&lt;p&gt;&lt;/p&gt;
&lt;p&gt;HubSpot's mission is to transform the world of web design.&lt;/p&gt;
&lt;p&gt;As the Go-to-Market Lead on the HubSpot Product Leadership Team, Luke's role is to help make that happen by:&lt;br&gt;
&lt;br&gt;
&lt;br&gt;
1. Strategy: Help design HubSpot's product/packaging/pricing strategy, go-to-market strategy, and growth strategy for the CMS Hub.&lt;br&gt;
&lt;br&gt;
&lt;br&gt;
2. Fight Friction: Identify areas of customer friction throughout the flywheel and be the voice of the customer.&lt;/p&gt;
&lt;p&gt;3. Facilitate: Facilitate and collaborate with all other departments/teams to execute the strategy and overcome friction.&lt;/p&gt;
&lt;p&gt;4. Evangelize: Educate and inspire both internally and in the market the future of the web, Growth-Driven Design, CMS Hub, and the good work HubSpot's doing in the web industry.&lt;/p&gt;&lt;/p&gt;&lt;p&gt;&lt;a href="http://video.whitehat-seo.co.uk/building-peak-performing-websites"&gt;&lt;img src="http://video.whitehat-seo.co.uk/64968559/65489012/0a177c81fccc4bcea9dd420f08ec88ea/standard/download-4-thumbnail.jpg" width="600" height="324"/&gt;&lt;/a&gt;&lt;/p&gt;</description>
            <guid>http://video.whitehat-seo.co.uk/photo/65489012</guid>
            <pubDate>Tue, 08 Dec 2020 19:55:41 GMT</pubDate>
            <media:title>Building Peak Performing Websites in 2021</media:title>
            <itunes:summary>LondonHUG December 2020
Hear directly from HubSpot Go-to-Market Lead (Web  CMS Hub) Luke Summerfield
Luke SummerfieldRead the full blog here:https://blog.whitehat-seo.co.uk/building-a-peak-performing-website
HubSpot's mission is to transform the world of web design.
As the Go-to-Market Lead on the HubSpot Product Leadership Team, Luke's role is to help make that happen by:


1. Strategy: Help design HubSpot's product/packaging/pricing strategy, go-to-market strategy, and growth strategy for the CMS Hub.


2. Fight Friction: Identify areas of customer friction throughout the flywheel and be the voice of the customer.
3. Facilitate: Facilitate and collaborate with all other departments/teams to execute the strategy and overcome friction.
4. Evangelize: Educate and inspire both internally and in the market the future of the web, Growth-Driven Design, CMS Hub, and the good work HubSpot's doing in the web industry.</itunes:summary>
            <itunes:subtitle>LondonHUG December 2020
Hear directly from HubSpot Go-to-Market Lead (Web  CMS Hub) Luke Summerfield
Luke SummerfieldRead the full blog here:https://blog.whitehat-seo.co.uk/building-a-peak-performing-website
HubSpot's mission is to transform the...</itunes:subtitle>
            <itunes:author>Whitehat SEO</itunes:author>
            <itunes:duration>01:02:29</itunes:duration>
            <media:description type="html">&lt;p&gt;LondonHUG December 2020&lt;br&gt;
Hear directly from HubSpot Go-to-Market Lead (Web &amp;amp; CMS Hub) Luke Summerfield&lt;br&gt;
Luke Summerfield&lt;br&gt;&lt;br&gt;Read the full blog here:&amp;nbsp;&lt;a href="https://blog.whitehat-seo.co.uk/building-a-peak-performing-website"&gt;https://blog.whitehat-seo.co.uk/building-a-peak-performing-website&lt;/a&gt;&lt;br&gt;&lt;p&gt;&lt;/p&gt;
&lt;p&gt;HubSpot's mission is to transform the world of web design.&lt;/p&gt;
&lt;p&gt;As the Go-to-Market Lead on the HubSpot Product Leadership Team, Luke's role is to help make that happen by:&lt;br&gt;
&lt;br&gt;
&lt;br&gt;
1. Strategy: Help design HubSpot's product/packaging/pricing strategy, go-to-market strategy, and growth strategy for the CMS Hub.&lt;br&gt;
&lt;br&gt;
&lt;br&gt;
2. Fight Friction: Identify areas of customer friction throughout the flywheel and be the voice of the customer.&lt;/p&gt;
&lt;p&gt;3. Facilitate: Facilitate and collaborate with all other departments/teams to execute the strategy and overcome friction.&lt;/p&gt;
&lt;p&gt;4. Evangelize: Educate and inspire both internally and in the market the future of the web, Growth-Driven Design, CMS Hub, and the good work HubSpot's doing in the web industry.&lt;/p&gt;&lt;/p&gt;&lt;p&gt;&lt;a href="http://video.whitehat-seo.co.uk/building-peak-performing-websites"&gt;&lt;img src="http://video.whitehat-seo.co.uk/64968559/65489012/0a177c81fccc4bcea9dd420f08ec88ea/standard/download-4-thumbnail.jpg" width="600" height="324"/&gt;&lt;/a&gt;&lt;/p&gt;</media:description>
            <media:content url="https://video.whitehat-seo.co.uk/v.ihtml/player.html?token=0a177c81fccc4bcea9dd420f08ec88ea&amp;source=podcast&amp;photo%5fid=65489012" width="625" height="338" type="text/html" medium="video" duration="3749" isDefault="true" expression="full"/>
            <media:thumbnail url="http://video.whitehat-seo.co.uk/64968559/65489012/0a177c81fccc4bcea9dd420f08ec88ea/standard/download-4-thumbnail.jpg" width="600" height="324"/>
            <itunes:image href="http://video.whitehat-seo.co.uk/64968559/65489012/0a177c81fccc4bcea9dd420f08ec88ea/standard/download-4-thumbnail.jpg/thumbnail.jpg"/>
            <category>clwyd probert</category>
            <category>cms</category>
            <category>cms hub</category>
            <category>growth driven design</category>
            <category>hubspot</category>
            <category>hug</category>
            <category>hug london</category>
            <category>london hug</category>
            <category>luke summerfield</category>
            <category>website design</category>
            <category>whitehat seo</category>
        </item>
        <item>
            <enclosure url="http://video.whitehat-seo.co.uk/60445188/64354119/db2a4233168875467c114493bf5ad2b8/video_medium/inside-the-hubspot-ads-machine-video.mp4?source=podcast" type="video/mp4" length="42841553"/>
            <title>Inside The HubSpot Ads Machine</title>
            <link>http://video.whitehat-seo.co.uk/inside-the-hubspot-ads-machine</link>
            <description>&lt;p&gt;Full blog article here:&amp;nbsp;&lt;a href="https://blog.whitehat-seo.co.uk/how-to-use-ads-in-hubspot"&gt;https://blog.whitehat-seo.co.uk/how-to-use-ads-in-hubspot&lt;/a&gt;&lt;br&gt;&lt;br&gt;Ref:&amp;nbsp;&lt;a href="https://www.whitehat-seo.co.uk/pay-per-click-management"&gt;https://www.whitehat-seo.co.uk/pay-per-click-management&lt;/a&gt;&lt;br&gt;
London HUG September 2020&lt;br&gt;
Advanced Techniques Used by HubSpot’s  Paid Marketing Team&lt;p&gt;&lt;/p&gt;
&lt;p&gt;Jillian Hope, Senior Marketing Manager, Advertising HubSpot&lt;br&gt;
Katie Koenig, Senior Product Manager, Ads, HubSpot&lt;/p&gt;&lt;/p&gt;&lt;p&gt;&lt;a href="http://video.whitehat-seo.co.uk/inside-the-hubspot-ads-machine"&gt;&lt;img src="http://video.whitehat-seo.co.uk/60445188/64354119/db2a4233168875467c114493bf5ad2b8/standard/download-4-thumbnail.jpg" width="600" height="338"/&gt;&lt;/a&gt;&lt;/p&gt;</description>
            <guid>http://video.whitehat-seo.co.uk/photo/64354119</guid>
            <pubDate>Sun, 13 Sep 2020 14:39:45 GMT</pubDate>
            <media:title>Inside The HubSpot Ads Machine</media:title>
            <itunes:summary>Full blog article here:https://blog.whitehat-seo.co.uk/how-to-use-ads-in-hubspotRef:https://www.whitehat-seo.co.uk/pay-per-click-management
London HUG September 2020
Advanced Techniques Used by HubSpot’s  Paid Marketing Team
Jillian Hope, Senior Marketing Manager, Advertising HubSpot
Katie Koenig, Senior Product Manager, Ads, HubSpot</itunes:summary>
            <itunes:subtitle>Full blog article here:https://blog.whitehat-seo.co.uk/how-to-use-ads-in-hubspotRef:https://www.whitehat-seo.co.uk/pay-per-click-management
London HUG September 2020
Advanced Techniques Used by HubSpot’s  Paid Marketing Team
Jillian Hope, Senior...</itunes:subtitle>
            <itunes:author>Whitehat SEO</itunes:author>
            <itunes:duration>31:48</itunes:duration>
            <media:description type="html">&lt;p&gt;Full blog article here:&amp;nbsp;&lt;a href="https://blog.whitehat-seo.co.uk/how-to-use-ads-in-hubspot"&gt;https://blog.whitehat-seo.co.uk/how-to-use-ads-in-hubspot&lt;/a&gt;&lt;br&gt;&lt;br&gt;Ref:&amp;nbsp;&lt;a href="https://www.whitehat-seo.co.uk/pay-per-click-management"&gt;https://www.whitehat-seo.co.uk/pay-per-click-management&lt;/a&gt;&lt;br&gt;
London HUG September 2020&lt;br&gt;
Advanced Techniques Used by HubSpot’s  Paid Marketing Team&lt;p&gt;&lt;/p&gt;
&lt;p&gt;Jillian Hope, Senior Marketing Manager, Advertising HubSpot&lt;br&gt;
Katie Koenig, Senior Product Manager, Ads, HubSpot&lt;/p&gt;&lt;/p&gt;&lt;p&gt;&lt;a href="http://video.whitehat-seo.co.uk/inside-the-hubspot-ads-machine"&gt;&lt;img src="http://video.whitehat-seo.co.uk/60445188/64354119/db2a4233168875467c114493bf5ad2b8/standard/download-4-thumbnail.jpg" width="600" height="338"/&gt;&lt;/a&gt;&lt;/p&gt;</media:description>
            <media:content url="https://video.whitehat-seo.co.uk/v.ihtml/player.html?token=db2a4233168875467c114493bf5ad2b8&amp;source=podcast&amp;photo%5fid=64354119" width="625" height="352" type="text/html" medium="video" duration="1908" isDefault="true" expression="full"/>
            <media:thumbnail url="http://video.whitehat-seo.co.uk/60445188/64354119/db2a4233168875467c114493bf5ad2b8/standard/download-4-thumbnail.jpg" width="600" height="338"/>
            <itunes:image href="http://video.whitehat-seo.co.uk/60445188/64354119/db2a4233168875467c114493bf5ad2b8/standard/download-4-thumbnail.jpg/thumbnail.jpg"/>
            <category>google adwords</category>
            <category>google ppc</category>
            <category>hubspot</category>
            <category>hug</category>
            <category>hug london</category>
            <category>paid ads</category>
            <category>ppc</category>
        </item>
        <item>
            <enclosure url="http://video.whitehat-seo.co.uk/60445026/63820162/a7cc1aabc17a5f5ce72ea77786f7a817/video_medium/in-conversation-clwyd-probert-the-video.mp4?source=podcast" type="video/mp4" length="42835748"/>
            <title>In Conversation Clwyd Probert &amp; The Leaders Council</title>
            <link>http://video.whitehat-seo.co.uk/in-conversation-clwyd-probert-the</link>
            <description>&lt;p&gt;Clwyd Probert founded Whitehat Inbound Marketing Agency in 2011, having previously served as a Director at Pixcellence. Alongside his role at Whitehat, Clwyd serves as a guest lecturer at UCL.&lt;br /&gt;
To find out more about Whitehat S E O please visit &lt;a href="https://www.whitehat-seo.co.uk"&gt;https://www.whitehat-seo.co.uk&lt;/a&gt;&lt;/p&gt;
&lt;p&gt;In July 2020, Clwyd Probert appeared on a Leaders Council of Great Britain &amp; Northern Ireland podcast, discussing the importance of leadership and the impact it has had on his career to date.&lt;/p&gt;
&lt;p&gt;Listen to Clwyd Probert's Leaders Council podcast.&lt;/p&gt;&lt;p&gt;&lt;a href="http://video.whitehat-seo.co.uk/in-conversation-clwyd-probert-the"&gt;&lt;img src="http://video.whitehat-seo.co.uk/60445026/63820162/a7cc1aabc17a5f5ce72ea77786f7a817/standard/download-4-thumbnail.jpg" width="600" height="338"/&gt;&lt;/a&gt;&lt;/p&gt;</description>
            <guid>http://video.whitehat-seo.co.uk/photo/63820162</guid>
            <pubDate>Thu, 23 Jul 2020 09:46:51 GMT</pubDate>
            <media:title>In Conversation Clwyd Probert &amp; The Leaders Council</media:title>
            <itunes:summary>Clwyd Probert founded Whitehat Inbound Marketing Agency in 2011, having previously served as a Director at Pixcellence. Alongside his role at Whitehat, Clwyd serves as a guest lecturer at UCL.
To find out more about Whitehat S E O please visit https://www.whitehat-seo.co.uk
In July 2020, Clwyd Probert appeared on a Leaders Council of Great Britain &amp; Northern Ireland podcast, discussing the importance of leadership and the impact it has had on his career to date.
Listen to Clwyd Probert's Leaders Council podcast.</itunes:summary>
            <itunes:subtitle>Clwyd Probert founded Whitehat Inbound Marketing Agency in 2011, having previously served as a Director at Pixcellence. Alongside his role at Whitehat, Clwyd serves as a guest lecturer at UCL.
To find out more about Whitehat S E O please visit...</itunes:subtitle>
            <itunes:author>Whitehat SEO</itunes:author>
            <itunes:duration>43:10</itunes:duration>
            <media:description type="html">&lt;p&gt;Clwyd Probert founded Whitehat Inbound Marketing Agency in 2011, having previously served as a Director at Pixcellence. Alongside his role at Whitehat, Clwyd serves as a guest lecturer at UCL.&lt;br /&gt;
To find out more about Whitehat S E O please visit &lt;a href="https://www.whitehat-seo.co.uk"&gt;https://www.whitehat-seo.co.uk&lt;/a&gt;&lt;/p&gt;
&lt;p&gt;In July 2020, Clwyd Probert appeared on a Leaders Council of Great Britain &amp; Northern Ireland podcast, discussing the importance of leadership and the impact it has had on his career to date.&lt;/p&gt;
&lt;p&gt;Listen to Clwyd Probert's Leaders Council podcast.&lt;/p&gt;&lt;p&gt;&lt;a href="http://video.whitehat-seo.co.uk/in-conversation-clwyd-probert-the"&gt;&lt;img src="http://video.whitehat-seo.co.uk/60445026/63820162/a7cc1aabc17a5f5ce72ea77786f7a817/standard/download-4-thumbnail.jpg" width="600" height="338"/&gt;&lt;/a&gt;&lt;/p&gt;</media:description>
            <media:content url="https://video.whitehat-seo.co.uk/v.ihtml/player.html?token=a7cc1aabc17a5f5ce72ea77786f7a817&amp;source=podcast&amp;photo%5fid=63820162" width="625" height="352" type="text/html" medium="video" duration="2590" isDefault="true" expression="full"/>
            <media:thumbnail url="http://video.whitehat-seo.co.uk/60445026/63820162/a7cc1aabc17a5f5ce72ea77786f7a817/standard/download-4-thumbnail.jpg" width="600" height="338"/>
            <itunes:image href="http://video.whitehat-seo.co.uk/60445026/63820162/a7cc1aabc17a5f5ce72ea77786f7a817/standard/download-4-thumbnail.jpg/thumbnail.jpg"/>
            <category>clwyd probert</category>
            <category>leadership</category>
            <category>podcasting</category>
            <category>the leaders council</category>
        </item>
        <item>
            <enclosure url="http://video.whitehat-seo.co.uk/60445188/63778752/43acad9a5443de21fac0e758e1187e80/video_medium/getting-started-with-podcasting-video.mp4?source=podcast" type="video/mp4" length="65164634"/>
            <title>Getting Started With Podcasting </title>
            <link>http://video.whitehat-seo.co.uk/getting-started-with-podcasting</link>
            <description>&lt;p&gt;Join Jorie Munroe (Inbound Professor on Marketing Hub) and Anni Kim (Inbound Professor on Workflows &amp; Integrations) as we give a virtual presentation to the HubSpot User Group on Getting Started with Podcasting.&lt;/p&gt;&lt;p&gt;&lt;a href="http://video.whitehat-seo.co.uk/getting-started-with-podcasting"&gt;&lt;img src="http://video.whitehat-seo.co.uk/60445188/63778752/43acad9a5443de21fac0e758e1187e80/standard/download-4-thumbnail.jpg" width="600" height="338"/&gt;&lt;/a&gt;&lt;/p&gt;</description>
            <guid>http://video.whitehat-seo.co.uk/photo/63778752</guid>
            <pubDate>Sun, 19 Jul 2020 21:25:35 GMT</pubDate>
            <media:title>Getting Started With Podcasting </media:title>
            <itunes:summary>Join Jorie Munroe (Inbound Professor on Marketing Hub) and Anni Kim (Inbound Professor on Workflows &amp; Integrations) as we give a virtual presentation to the HubSpot User Group on Getting Started with Podcasting.</itunes:summary>
            <itunes:subtitle>Join Jorie Munroe (Inbound Professor on Marketing Hub) and Anni Kim (Inbound Professor on Workflows &amp; Integrations) as we give a virtual presentation to the HubSpot User Group on Getting Started with Podcasting.</itunes:subtitle>
            <itunes:author>Whitehat SEO</itunes:author>
            <itunes:duration>51:11</itunes:duration>
            <media:description type="html">&lt;p&gt;Join Jorie Munroe (Inbound Professor on Marketing Hub) and Anni Kim (Inbound Professor on Workflows &amp; Integrations) as we give a virtual presentation to the HubSpot User Group on Getting Started with Podcasting.&lt;/p&gt;&lt;p&gt;&lt;a href="http://video.whitehat-seo.co.uk/getting-started-with-podcasting"&gt;&lt;img src="http://video.whitehat-seo.co.uk/60445188/63778752/43acad9a5443de21fac0e758e1187e80/standard/download-4-thumbnail.jpg" width="600" height="338"/&gt;&lt;/a&gt;&lt;/p&gt;</media:description>
            <media:content url="https://video.whitehat-seo.co.uk/v.ihtml/player.html?token=43acad9a5443de21fac0e758e1187e80&amp;source=podcast&amp;photo%5fid=63778752" width="625" height="352" type="text/html" medium="video" duration="3071" isDefault="true" expression="full"/>
            <media:thumbnail url="http://video.whitehat-seo.co.uk/60445188/63778752/43acad9a5443de21fac0e758e1187e80/standard/download-4-thumbnail.jpg" width="600" height="338"/>
            <itunes:image href="http://video.whitehat-seo.co.uk/60445188/63778752/43acad9a5443de21fac0e758e1187e80/standard/download-4-thumbnail.jpg/thumbnail.jpg"/>
            <category>hubspot user group</category>
            <category>hug</category>
            <category>Podcasting</category>
        </item>
        <item>
            <enclosure url="http://video.whitehat-seo.co.uk/60445192/62980629/0b2bc5b8a90702b27929f417ddda9b2a/video_medium/virtual-fireside-chat-with-hubspot-video.mp4?source=podcast" type="video/mp4" length="86324432"/>
            <title>Virtual Fireside Chat with HubSpot CEO &amp; Co-Founder Brian Halligan</title>
            <link>http://video.whitehat-seo.co.uk/virtual-fireside-chat-with-hubspot</link>
            <description>&lt;p&gt;&lt;a href="https://www.whitehat-seo.co.uk/hubspot-user-group-london"&gt;https://www.whitehat-seo.co.uk/hubspot-user-group-london&lt;/a&gt;&lt;/p&gt;
&lt;p&gt;Hear directly from HubSpot CEO and Co-Founder Brian Halligan, as he sits down for an intimate discussion with Christan Kinnear VP&lt;br /&gt;
of Sales and Managing Director EMEA&lt;/p&gt;&lt;p&gt;&lt;a href="http://video.whitehat-seo.co.uk/virtual-fireside-chat-with-hubspot"&gt;&lt;img src="http://video.whitehat-seo.co.uk/60445192/62980629/0b2bc5b8a90702b27929f417ddda9b2a/standard/download-4-thumbnail.jpg" width="600" height="346"/&gt;&lt;/a&gt;&lt;/p&gt;</description>
            <guid>http://video.whitehat-seo.co.uk/photo/62980629</guid>
            <pubDate>Thu, 21 May 2020 11:56:57 GMT</pubDate>
            <media:title>Virtual Fireside Chat with HubSpot CEO &amp; Co-Founder Brian Halligan</media:title>
            <itunes:summary>https://www.whitehat-seo.co.uk/hubspot-user-group-london
Hear directly from HubSpot CEO and Co-Founder Brian Halligan, as he sits down for an intimate discussion with Christan Kinnear VP
of Sales and Managing Director EMEA</itunes:summary>
            <itunes:subtitle>https://www.whitehat-seo.co.uk/hubspot-user-group-london
Hear directly from HubSpot CEO and Co-Founder Brian Halligan, as he sits down for an intimate discussion with Christan Kinnear VP
of Sales and Managing Director EMEA</itunes:subtitle>
            <itunes:author>Whitehat SEO</itunes:author>
            <itunes:duration>47:35</itunes:duration>
            <media:description type="html">&lt;p&gt;&lt;a href="https://www.whitehat-seo.co.uk/hubspot-user-group-london"&gt;https://www.whitehat-seo.co.uk/hubspot-user-group-london&lt;/a&gt;&lt;/p&gt;
&lt;p&gt;Hear directly from HubSpot CEO and Co-Founder Brian Halligan, as he sits down for an intimate discussion with Christan Kinnear VP&lt;br /&gt;
of Sales and Managing Director EMEA&lt;/p&gt;&lt;p&gt;&lt;a href="http://video.whitehat-seo.co.uk/virtual-fireside-chat-with-hubspot"&gt;&lt;img src="http://video.whitehat-seo.co.uk/60445192/62980629/0b2bc5b8a90702b27929f417ddda9b2a/standard/download-4-thumbnail.jpg" width="600" height="346"/&gt;&lt;/a&gt;&lt;/p&gt;</media:description>
            <media:content url="https://video.whitehat-seo.co.uk/v.ihtml/player.html?token=0b2bc5b8a90702b27929f417ddda9b2a&amp;source=podcast&amp;photo%5fid=62980629" width="625" height="361" type="text/html" medium="video" duration="2855" isDefault="true" expression="full"/>
            <media:thumbnail url="http://video.whitehat-seo.co.uk/60445192/62980629/0b2bc5b8a90702b27929f417ddda9b2a/standard/download-4-thumbnail.jpg" width="600" height="346"/>
            <itunes:image href="http://video.whitehat-seo.co.uk/60445192/62980629/0b2bc5b8a90702b27929f417ddda9b2a/standard/download-4-thumbnail.jpg/thumbnail.jpg"/>
            <category>Brian Halligan</category>
            <category>christian kinnear</category>
            <category>hubspot</category>
            <category>hubspot user group</category>
            <category>hug</category>
            <category>london hug</category>
        </item>
        <item>
            <enclosure url="http://video.whitehat-seo.co.uk/60445028/62670755/e589844fcda99727ab385a1a68d4a79e/video_medium/how-to-run-a-remote-sales-team-video.mp4?source=podcast" type="video/mp4" length="52823913"/>
            <title>How To Run A Remote Sales Team</title>
            <link>http://video.whitehat-seo.co.uk/how-to-run-a-remote-sales-team</link>
            <description>&lt;p&gt;1. How to Set up Your Remote Sales Team for Success&lt;br /&gt;
by Brian Bresee&lt;/p&gt;
&lt;p&gt;Brian will speak from his experience as a remote sales manager and share his best tips and tricks on setting up your remote sales team for success. Learn how to:&lt;/p&gt;
&lt;p&gt;Structure your teams days&lt;br /&gt;
Manage performance with data&lt;br /&gt;
Have fun, support one another, and build relationships remotely as a team&lt;/p&gt;
&lt;p&gt;2. How to Get Your Remote Sales Team to Hit Target&lt;br /&gt;
By Andrei Sochala&lt;/p&gt;
&lt;p&gt;Andrei will discuss the current challenges sales reps are facing during this working from home period, while the company and managers are still expecting new revenue generation. Learn how to:&lt;/p&gt;
&lt;p&gt;Not miss any remaining revenue opportunities by being laser-focused&lt;br /&gt;
Strengthen relationships with your prospects despite the distance&lt;br /&gt;
Prepare for the future by reworking your current pipeline following a sales methodology&lt;/p&gt;&lt;p&gt;&lt;a href="http://video.whitehat-seo.co.uk/how-to-run-a-remote-sales-team"&gt;&lt;img src="http://video.whitehat-seo.co.uk/60445028/62670755/e589844fcda99727ab385a1a68d4a79e/standard/download-4-thumbnail.jpg" width="600" height="375"/&gt;&lt;/a&gt;&lt;/p&gt;</description>
            <guid>http://video.whitehat-seo.co.uk/photo/62670755</guid>
            <pubDate>Sun, 03 May 2020 12:55:08 GMT</pubDate>
            <media:title>How To Run A Remote Sales Team</media:title>
            <itunes:summary>1. How to Set up Your Remote Sales Team for Success
by Brian Bresee
Brian will speak from his experience as a remote sales manager and share his best tips and tricks on setting up your remote sales team for success. Learn how to:
Structure your teams days
Manage performance with data
Have fun, support one another, and build relationships remotely as a team
2. How to Get Your Remote Sales Team to Hit Target
By Andrei Sochala
Andrei will discuss the current challenges sales reps are facing during this working from home period, while the company and managers are still expecting new revenue generation. Learn how to:
Not miss any remaining revenue opportunities by being laser-focused
Strengthen relationships with your prospects despite the distance
Prepare for the future by reworking your current pipeline following a sales methodology</itunes:summary>
            <itunes:subtitle>1. How to Set up Your Remote Sales Team for Success
by Brian Bresee
Brian will speak from his experience as a remote sales manager and share his best tips and tricks on setting up your remote sales team for success. Learn how to:
Structure your...</itunes:subtitle>
            <itunes:author>Whitehat SEO</itunes:author>
            <itunes:duration>41:50</itunes:duration>
            <media:description type="html">&lt;p&gt;1. How to Set up Your Remote Sales Team for Success&lt;br /&gt;
by Brian Bresee&lt;/p&gt;
&lt;p&gt;Brian will speak from his experience as a remote sales manager and share his best tips and tricks on setting up your remote sales team for success. Learn how to:&lt;/p&gt;
&lt;p&gt;Structure your teams days&lt;br /&gt;
Manage performance with data&lt;br /&gt;
Have fun, support one another, and build relationships remotely as a team&lt;/p&gt;
&lt;p&gt;2. How to Get Your Remote Sales Team to Hit Target&lt;br /&gt;
By Andrei Sochala&lt;/p&gt;
&lt;p&gt;Andrei will discuss the current challenges sales reps are facing during this working from home period, while the company and managers are still expecting new revenue generation. Learn how to:&lt;/p&gt;
&lt;p&gt;Not miss any remaining revenue opportunities by being laser-focused&lt;br /&gt;
Strengthen relationships with your prospects despite the distance&lt;br /&gt;
Prepare for the future by reworking your current pipeline following a sales methodology&lt;/p&gt;&lt;p&gt;&lt;a href="http://video.whitehat-seo.co.uk/how-to-run-a-remote-sales-team"&gt;&lt;img src="http://video.whitehat-seo.co.uk/60445028/62670755/e589844fcda99727ab385a1a68d4a79e/standard/download-4-thumbnail.jpg" width="600" height="375"/&gt;&lt;/a&gt;&lt;/p&gt;</media:description>
            <media:content url="https://video.whitehat-seo.co.uk/v.ihtml/player.html?token=e589844fcda99727ab385a1a68d4a79e&amp;source=podcast&amp;photo%5fid=62670755" width="625" height="391" type="text/html" medium="video" duration="2510" isDefault="true" expression="full"/>
            <media:thumbnail url="http://video.whitehat-seo.co.uk/60445028/62670755/e589844fcda99727ab385a1a68d4a79e/standard/download-4-thumbnail.jpg" width="600" height="375"/>
            <itunes:image href="http://video.whitehat-seo.co.uk/60445028/62670755/e589844fcda99727ab385a1a68d4a79e/standard/download-4-thumbnail.jpg/thumbnail.jpg"/>
            <category>hubspot sales</category>
            <category>inbound sales</category>
            <category>remote selling</category>
            <category>sales strategy</category>
            <category>sales training</category>
        </item>
        <item>
            <enclosure url="http://video.whitehat-seo.co.uk/60445028/62604750/17f51d683289255472f16cdf04d742d4/video_medium/what-do-campaigns-look-like-in-2020-video.mp4?source=podcast" type="video/mp4" length="64453105"/>
            <title>What Do Campaigns Look Like in 2020</title>
            <link>http://video.whitehat-seo.co.uk/what-do-campaigns-look-like-in-2020</link>
            <description>&lt;p&gt;&lt;a href="https://www.whitehat-seo.co.uk/hubspot-user-group-london"&gt;https://www.whitehat-seo.co.uk/hubspot-user-group-london&lt;/a&gt;&lt;p&gt;&lt;/p&gt;
&lt;p&gt;Running Successful&lt;br&gt;
Campaigns in 2020&lt;br&gt;
How to Use HubSpot Tools for&lt;br&gt;
Contextualization and Optimization&lt;/p&gt;&lt;/p&gt;&lt;p&gt;&lt;a href="http://video.whitehat-seo.co.uk/what-do-campaigns-look-like-in-2020"&gt;&lt;img src="http://video.whitehat-seo.co.uk/60445028/62604750/17f51d683289255472f16cdf04d742d4/standard/download-4-thumbnail.jpg" width="600" height="324"/&gt;&lt;/a&gt;&lt;/p&gt;</description>
            <guid>http://video.whitehat-seo.co.uk/photo/62604750</guid>
            <pubDate>Thu, 30 Apr 2020 13:54:30 GMT</pubDate>
            <media:title>What Do Campaigns Look Like in 2020</media:title>
            <itunes:summary>https://www.whitehat-seo.co.uk/hubspot-user-group-london
Running Successful
Campaigns in 2020
How to Use HubSpot Tools for
Contextualization and Optimization</itunes:summary>
            <itunes:subtitle>https://www.whitehat-seo.co.uk/hubspot-user-group-london
Running Successful
Campaigns in 2020
How to Use HubSpot Tools for
Contextualization and Optimization</itunes:subtitle>
            <itunes:author>Whitehat SEO</itunes:author>
            <itunes:duration>51:26</itunes:duration>
            <media:description type="html">&lt;p&gt;&lt;a href="https://www.whitehat-seo.co.uk/hubspot-user-group-london"&gt;https://www.whitehat-seo.co.uk/hubspot-user-group-london&lt;/a&gt;&lt;p&gt;&lt;/p&gt;
&lt;p&gt;Running Successful&lt;br&gt;
Campaigns in 2020&lt;br&gt;
How to Use HubSpot Tools for&lt;br&gt;
Contextualization and Optimization&lt;/p&gt;&lt;/p&gt;&lt;p&gt;&lt;a href="http://video.whitehat-seo.co.uk/what-do-campaigns-look-like-in-2020"&gt;&lt;img src="http://video.whitehat-seo.co.uk/60445028/62604750/17f51d683289255472f16cdf04d742d4/standard/download-4-thumbnail.jpg" width="600" height="324"/&gt;&lt;/a&gt;&lt;/p&gt;</media:description>
            <media:content url="https://video.whitehat-seo.co.uk/v.ihtml/player.html?token=17f51d683289255472f16cdf04d742d4&amp;source=podcast&amp;photo%5fid=62604750" width="625" height="338" type="text/html" medium="video" duration="3086" isDefault="true" expression="full"/>
            <media:thumbnail url="http://video.whitehat-seo.co.uk/60445028/62604750/17f51d683289255472f16cdf04d742d4/standard/download-4-thumbnail.jpg" width="600" height="324"/>
            <itunes:image href="http://video.whitehat-seo.co.uk/60445028/62604750/17f51d683289255472f16cdf04d742d4/standard/download-4-thumbnail.jpg/thumbnail.jpg"/>
            <category>hubspot</category>
            <category>hubspot user group</category>
            <category>inbound marketing</category>
            <category>inbound marketing strategy</category>
            <category>londonhug</category>
            <category>whitehat</category>
        </item>
        <item>
            <enclosure url="http://video.whitehat-seo.co.uk/60650859/62601007/c784c2f55f398a33f977b4f13e5ba74a/video_medium/creating-pages-in-hubspot-cms-hub-video.mp4?source=podcast" type="video/mp4" length="74464745"/>
            <title>Creating Pages in HubSpot CMS Hub</title>
            <link>http://video.whitehat-seo.co.uk/creating-pages-in-hubspot-cms-hub</link>
            <description>&lt;p&gt;&lt;a href="https://www.whitehat-seo.co.uk/hubspot-user-group-london"&gt;https://www.whitehat-seo.co.uk/hubspot-user-group-london&lt;/a&gt;&lt;/p&gt;
&lt;p&gt;Rachel&lt;br /&gt;
Educating and inspiring people about HubSpot CMS Hub&lt;/p&gt;
&lt;p&gt;Working remotely from Boston, spending my time baking, taking care of my plants, and learning embroidery&lt;br /&gt;
&lt;br /&gt;
&lt;br /&gt;
Introduction &amp; Icebreaker (5 min)&lt;br /&gt;
What is CMS Hub? (5 min)&lt;br /&gt;
Themes &amp; Drag and Drop Page Editing (10 min)&lt;br /&gt;
Follow-along activity: Create a page (25 min)&lt;br /&gt;
Q&amp;A (10 min)&lt;br /&gt;
Recap (2 min)&lt;br /&gt;
Resources (2 min)&lt;/p&gt;&lt;p&gt;&lt;a href="http://video.whitehat-seo.co.uk/creating-pages-in-hubspot-cms-hub"&gt;&lt;img src="http://video.whitehat-seo.co.uk/60650859/62601007/c784c2f55f398a33f977b4f13e5ba74a/standard/download-4-thumbnail.jpg" width="600" height="375"/&gt;&lt;/a&gt;&lt;/p&gt;</description>
            <guid>http://video.whitehat-seo.co.uk/photo/62601007</guid>
            <pubDate>Thu, 30 Apr 2020 11:38:07 GMT</pubDate>
            <media:title>Creating Pages in HubSpot CMS Hub</media:title>
            <itunes:summary>https://www.whitehat-seo.co.uk/hubspot-user-group-london
Rachel
Educating and inspiring people about HubSpot CMS Hub
Working remotely from Boston, spending my time baking, taking care of my plants, and learning embroidery


Introduction &amp; Icebreaker (5 min)
What is CMS Hub? (5 min)
Themes &amp; Drag and Drop Page Editing (10 min)
Follow-along activity: Create a page (25 min)
Q&amp;A (10 min)
Recap (2 min)
Resources (2 min)</itunes:summary>
            <itunes:subtitle>https://www.whitehat-seo.co.uk/hubspot-user-group-london
Rachel
Educating and inspiring people about HubSpot CMS Hub
Working remotely from Boston, spending my time baking, taking care of my plants, and learning embroidery


Introduction &amp;...</itunes:subtitle>
            <itunes:author>Whitehat SEO</itunes:author>
            <itunes:duration>56:19</itunes:duration>
            <media:description type="html">&lt;p&gt;&lt;a href="https://www.whitehat-seo.co.uk/hubspot-user-group-london"&gt;https://www.whitehat-seo.co.uk/hubspot-user-group-london&lt;/a&gt;&lt;/p&gt;
&lt;p&gt;Rachel&lt;br /&gt;
Educating and inspiring people about HubSpot CMS Hub&lt;/p&gt;
&lt;p&gt;Working remotely from Boston, spending my time baking, taking care of my plants, and learning embroidery&lt;br /&gt;
&lt;br /&gt;
&lt;br /&gt;
Introduction &amp; Icebreaker (5 min)&lt;br /&gt;
What is CMS Hub? (5 min)&lt;br /&gt;
Themes &amp; Drag and Drop Page Editing (10 min)&lt;br /&gt;
Follow-along activity: Create a page (25 min)&lt;br /&gt;
Q&amp;A (10 min)&lt;br /&gt;
Recap (2 min)&lt;br /&gt;
Resources (2 min)&lt;/p&gt;&lt;p&gt;&lt;a href="http://video.whitehat-seo.co.uk/creating-pages-in-hubspot-cms-hub"&gt;&lt;img src="http://video.whitehat-seo.co.uk/60650859/62601007/c784c2f55f398a33f977b4f13e5ba74a/standard/download-4-thumbnail.jpg" width="600" height="375"/&gt;&lt;/a&gt;&lt;/p&gt;</media:description>
            <media:content url="https://video.whitehat-seo.co.uk/v.ihtml/player.html?token=c784c2f55f398a33f977b4f13e5ba74a&amp;source=podcast&amp;photo%5fid=62601007" width="625" height="391" type="text/html" medium="video" duration="3379" isDefault="true" expression="full"/>
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            <category>cms</category>
            <category>cms hub</category>
            <category>growth driven design</category>
            <category>hubspot</category>
            <category>website design</category>
        </item>
        <item>
            <enclosure url="http://video.whitehat-seo.co.uk/60445186/62292114/466e41dbde65bba1a575dd29f032f85f/video_medium/improving-the-customer-experience-video.mp4?source=podcast" type="video/mp4" length="59914574"/>
            <title>Improving the Customer Experience Through Customer Journey Mapping</title>
            <link>http://video.whitehat-seo.co.uk/improving-the-customer-experience</link>
            <description>&lt;p&gt;&lt;a href="https://www.whitehat-seo.co.uk/hubspot-user-group-london"&gt;https://www.whitehat-seo.co.uk/hubspot-user-group-london&lt;/a&gt;&lt;br /&gt;
Adriti, Inbound Service &amp; Service Hub Professor&lt;/p&gt;
&lt;p&gt;Build empathy for your customers by using a customer journey map&lt;br /&gt;
Improve the customer experience using HubSpot and Service Hub&lt;/p&gt;&lt;p&gt;&lt;a href="http://video.whitehat-seo.co.uk/improving-the-customer-experience"&gt;&lt;img src="http://video.whitehat-seo.co.uk/60445186/62292114/466e41dbde65bba1a575dd29f032f85f/standard/download-4-thumbnail.jpg" width="600" height="338"/&gt;&lt;/a&gt;&lt;/p&gt;</description>
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            <pubDate>Sun, 19 Apr 2020 12:56:15 GMT</pubDate>
            <media:title>Improving the Customer Experience Through Customer Journey Mapping</media:title>
            <itunes:summary>https://www.whitehat-seo.co.uk/hubspot-user-group-london
Adriti, Inbound Service &amp; Service Hub Professor
Build empathy for your customers by using a customer journey map
Improve the customer experience using HubSpot and Service Hub</itunes:summary>
            <itunes:subtitle>https://www.whitehat-seo.co.uk/hubspot-user-group-london
Adriti, Inbound Service &amp; Service Hub Professor
Build empathy for your customers by using a customer journey map
Improve the customer experience using HubSpot and Service Hub</itunes:subtitle>
            <itunes:author>Whitehat SEO</itunes:author>
            <itunes:duration>56:40</itunes:duration>
            <media:description type="html">&lt;p&gt;&lt;a href="https://www.whitehat-seo.co.uk/hubspot-user-group-london"&gt;https://www.whitehat-seo.co.uk/hubspot-user-group-london&lt;/a&gt;&lt;br /&gt;
Adriti, Inbound Service &amp; Service Hub Professor&lt;/p&gt;
&lt;p&gt;Build empathy for your customers by using a customer journey map&lt;br /&gt;
Improve the customer experience using HubSpot and Service Hub&lt;/p&gt;&lt;p&gt;&lt;a href="http://video.whitehat-seo.co.uk/improving-the-customer-experience"&gt;&lt;img src="http://video.whitehat-seo.co.uk/60445186/62292114/466e41dbde65bba1a575dd29f032f85f/standard/download-4-thumbnail.jpg" width="600" height="338"/&gt;&lt;/a&gt;&lt;/p&gt;</media:description>
            <media:content url="https://video.whitehat-seo.co.uk/v.ihtml/player.html?token=466e41dbde65bba1a575dd29f032f85f&amp;source=podcast&amp;photo%5fid=62292114" width="625" height="352" type="text/html" medium="video" duration="3400" isDefault="true" expression="full"/>
            <media:thumbnail url="http://video.whitehat-seo.co.uk/60445186/62292114/466e41dbde65bba1a575dd29f032f85f/standard/download-4-thumbnail.jpg" width="600" height="338"/>
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            <category>customer experience</category>
            <category>customer journey map</category>
            <category>hubspot</category>
            <category>hubspot user group</category>
            <category>hug</category>
            <category>london hug</category>
        </item>
        <item>
            <enclosure url="http://video.whitehat-seo.co.uk/60445029/62291798/5c90db5f4d2e1f70049b74cf2e44ae23/video_medium/customer-success-the-new-way-to-win-video.mp4?source=podcast" type="video/mp4" length="63818272"/>
            <title>Customer Success The New Way to Win at Business</title>
            <link>http://video.whitehat-seo.co.uk/customer-success-the-new-way-to-win</link>
            <description>&lt;p&gt;&lt;a href="https://www.whitehat-seo.co.uk/hubspot-user-group-london"&gt;https://www.whitehat-seo.co.uk/hubspot-user-group-london&lt;/a&gt;&lt;/p&gt;
&lt;p&gt;On March 17th 2020, @coachcourt, Courtney Sembler, Manager, HubSpot Academy Education gave a virtual presentation to the HubSpot User Group community on Customer Success: The New Way to Win at Business.&lt;/p&gt;&lt;p&gt;&lt;a href="http://video.whitehat-seo.co.uk/customer-success-the-new-way-to-win"&gt;&lt;img src="http://video.whitehat-seo.co.uk/60445029/62291798/5c90db5f4d2e1f70049b74cf2e44ae23/standard/download-4-thumbnail.jpg" width="600" height="338"/&gt;&lt;/a&gt;&lt;/p&gt;</description>
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            <pubDate>Sun, 19 Apr 2020 12:32:38 GMT</pubDate>
            <media:title>Customer Success The New Way to Win at Business</media:title>
            <itunes:summary>https://www.whitehat-seo.co.uk/hubspot-user-group-london
On March 17th 2020, @coachcourt, Courtney Sembler, Manager, HubSpot Academy Education gave a virtual presentation to the HubSpot User Group community on Customer Success: The New Way to Win at Business.</itunes:summary>
            <itunes:subtitle>https://www.whitehat-seo.co.uk/hubspot-user-group-london
On March 17th 2020, @coachcourt, Courtney Sembler, Manager, HubSpot Academy Education gave a virtual presentation to the HubSpot User Group community on Customer Success: The New Way to Win...</itunes:subtitle>
            <itunes:author>Whitehat SEO</itunes:author>
            <itunes:duration>50:12</itunes:duration>
            <media:description type="html">&lt;p&gt;&lt;a href="https://www.whitehat-seo.co.uk/hubspot-user-group-london"&gt;https://www.whitehat-seo.co.uk/hubspot-user-group-london&lt;/a&gt;&lt;/p&gt;
&lt;p&gt;On March 17th 2020, @coachcourt, Courtney Sembler, Manager, HubSpot Academy Education gave a virtual presentation to the HubSpot User Group community on Customer Success: The New Way to Win at Business.&lt;/p&gt;&lt;p&gt;&lt;a href="http://video.whitehat-seo.co.uk/customer-success-the-new-way-to-win"&gt;&lt;img src="http://video.whitehat-seo.co.uk/60445029/62291798/5c90db5f4d2e1f70049b74cf2e44ae23/standard/download-4-thumbnail.jpg" width="600" height="338"/&gt;&lt;/a&gt;&lt;/p&gt;</media:description>
            <media:content url="https://video.whitehat-seo.co.uk/v.ihtml/player.html?token=5c90db5f4d2e1f70049b74cf2e44ae23&amp;source=podcast&amp;photo%5fid=62291798" width="625" height="352" type="text/html" medium="video" duration="3012" isDefault="true" expression="full"/>
            <media:thumbnail url="http://video.whitehat-seo.co.uk/60445029/62291798/5c90db5f4d2e1f70049b74cf2e44ae23/standard/download-4-thumbnail.jpg" width="600" height="338"/>
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            <category>customer success</category>
            <category>hubspot</category>
            <category>hubspot user group</category>
            <category>london hug</category>
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        <item>
            <enclosure url="http://video.whitehat-seo.co.uk/60445025/62109230/92fff52afa930ff5ec84dcc740829c47/video_medium/building-a-lead-generating-chatbot-video.mp4?source=podcast" type="video/mp4" length="70682081"/>
            <title>Building A Lead Generating Chatbot</title>
            <link>http://video.whitehat-seo.co.uk/building-a-lead-generating-chatbot</link>
            <description>&lt;p&gt;&lt;a href="https://www.whitehat-seo.co.uk/hubspot-user-group-london"&gt;https://www.whitehat-seo.co.uk/hubspot-user-group-london&lt;/a&gt;&lt;/p&gt;
&lt;p&gt;Adi: Inbound partner professor with  HubSpot Academy. Former consultant. Professional musician&lt;/p&gt;&lt;p&gt;&lt;a href="http://video.whitehat-seo.co.uk/building-a-lead-generating-chatbot"&gt;&lt;img src="http://video.whitehat-seo.co.uk/60445025/62109230/92fff52afa930ff5ec84dcc740829c47/standard/download-4-thumbnail.jpg" width="600" height="338"/&gt;&lt;/a&gt;&lt;/p&gt;</description>
            <guid>http://video.whitehat-seo.co.uk/photo/62109230</guid>
            <pubDate>Sun, 12 Apr 2020 14:40:14 GMT</pubDate>
            <media:title>Building A Lead Generating Chatbot</media:title>
            <itunes:summary>https://www.whitehat-seo.co.uk/hubspot-user-group-london
Adi: Inbound partner professor with  HubSpot Academy. Former consultant. Professional musician</itunes:summary>
            <itunes:subtitle>https://www.whitehat-seo.co.uk/hubspot-user-group-london
Adi: Inbound partner professor with  HubSpot Academy. Former consultant. Professional musician</itunes:subtitle>
            <itunes:author>Whitehat SEO</itunes:author>
            <itunes:duration>01:01:32</itunes:duration>
            <media:description type="html">&lt;p&gt;&lt;a href="https://www.whitehat-seo.co.uk/hubspot-user-group-london"&gt;https://www.whitehat-seo.co.uk/hubspot-user-group-london&lt;/a&gt;&lt;/p&gt;
&lt;p&gt;Adi: Inbound partner professor with  HubSpot Academy. Former consultant. Professional musician&lt;/p&gt;&lt;p&gt;&lt;a href="http://video.whitehat-seo.co.uk/building-a-lead-generating-chatbot"&gt;&lt;img src="http://video.whitehat-seo.co.uk/60445025/62109230/92fff52afa930ff5ec84dcc740829c47/standard/download-4-thumbnail.jpg" width="600" height="338"/&gt;&lt;/a&gt;&lt;/p&gt;</media:description>
            <media:content url="https://video.whitehat-seo.co.uk/v.ihtml/player.html?token=92fff52afa930ff5ec84dcc740829c47&amp;source=podcast&amp;photo%5fid=62109230" width="625" height="352" type="text/html" medium="video" duration="3692" isDefault="true" expression="full"/>
            <media:thumbnail url="http://video.whitehat-seo.co.uk/60445025/62109230/92fff52afa930ff5ec84dcc740829c47/standard/download-4-thumbnail.jpg" width="600" height="338"/>
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            <category>chatbot</category>
            <category>conversational marketing</category>
            <category>hubspot</category>
            <category>hubspot user group</category>
            <category>HUG</category>
            <category>inbound marketing</category>
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            <title>SEO Strategy in 2020 HubSpot</title>
            <link>http://video.whitehat-seo.co.uk/seo-strategy-in-2020-hubspot</link>
            <description>&lt;p&gt;Matthew  Barby, Director of Acquisition, HubSpot&lt;/p&gt;
&lt;p&gt;&lt;a href="https://www.whitehat-seo.co.uk/seo-services"&gt;https://www.whitehat-seo.co.uk/seo-services&lt;/a&gt;&lt;/p&gt;&lt;p&gt;&lt;a href="http://video.whitehat-seo.co.uk/seo-strategy-in-2020-hubspot"&gt;&lt;img src="http://video.whitehat-seo.co.uk/60650861/61734467/797fae0e94b6faf4681a7dbb4a7857b9/standard/download-4-thumbnail.jpg" width="600" height="338"/&gt;&lt;/a&gt;&lt;/p&gt;</description>
            <guid>http://video.whitehat-seo.co.uk/photo/61734467</guid>
            <pubDate>Sat, 28 Mar 2020 13:22:57 GMT</pubDate>
            <media:title>SEO Strategy in 2020 HubSpot</media:title>
            <itunes:summary>Matthew  Barby, Director of Acquisition, HubSpot
https://www.whitehat-seo.co.uk/seo-services</itunes:summary>
            <itunes:subtitle>Matthew  Barby, Director of Acquisition, HubSpot
https://www.whitehat-seo.co.uk/seo-services</itunes:subtitle>
            <itunes:author>Whitehat SEO</itunes:author>
            <itunes:duration>55:21</itunes:duration>
            <media:description type="html">&lt;p&gt;Matthew  Barby, Director of Acquisition, HubSpot&lt;/p&gt;
&lt;p&gt;&lt;a href="https://www.whitehat-seo.co.uk/seo-services"&gt;https://www.whitehat-seo.co.uk/seo-services&lt;/a&gt;&lt;/p&gt;&lt;p&gt;&lt;a href="http://video.whitehat-seo.co.uk/seo-strategy-in-2020-hubspot"&gt;&lt;img src="http://video.whitehat-seo.co.uk/60650861/61734467/797fae0e94b6faf4681a7dbb4a7857b9/standard/download-4-thumbnail.jpg" width="600" height="338"/&gt;&lt;/a&gt;&lt;/p&gt;</media:description>
            <media:content url="https://video.whitehat-seo.co.uk/v.ihtml/player.html?token=797fae0e94b6faf4681a7dbb4a7857b9&amp;source=podcast&amp;photo%5fid=61734467" width="625" height="352" type="text/html" medium="video" duration="3321" isDefault="true" expression="full"/>
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            <category>content strategy</category>
            <category>google</category>
            <category>search engine optimisation</category>
            <category>seo</category>
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