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            <itunes:name>Whitehat SEO</itunes:name>
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            <title>Keyword Research: How to find the right keywords &amp; what tools to use</title>
            <link>http://video.whitehat-seo.co.uk/keyword-research-how-to-find-the</link>
            <description>&lt;p&gt;&lt;h2&gt;Keyword research can be overwhelming!&lt;/h2&gt;
&lt;p&gt;Read the full blog article here:&amp;nbsp;&lt;a href="https://blog.whitehat-seo.co.uk/secrets-of-keyword-research"&gt;https://blog.whitehat-seo.co.uk/secrets-of-keyword-research&lt;/a&gt;&lt;/p&gt;&lt;p&gt;But finding the right keywords can unlock organic traffic for your website&lt;/p&gt;
&lt;p&gt;Watch to find out how to:&lt;/p&gt;
&lt;p&gt;•	Find the right keywords&lt;br&gt;
•	Use free and paid SEO tools&lt;br&gt;
•	Understand and analyse search intent&lt;br&gt;
•	Compare and prioritise keyword opportunities&lt;/p&gt;
&lt;p&gt;As the complexity of language itself, understanding the language your target customers use can be bewildering!&lt;/p&gt;
&lt;p&gt;&lt;b&gt;So how do you work out what language they’re speaking?&lt;/b&gt;&lt;/p&gt;
&lt;p&gt;Effective keyword research&lt;/p&gt;
&lt;p&gt;Targeted keyword research can help to cut through the confusion and unlock opportunities for your website.&lt;/p&gt;&lt;p&gt;&lt;br&gt;&lt;/p&gt;
&lt;h2&gt;Keyword research is pivotal to all your marketing efforts.&lt;/h2&gt;&lt;br&gt;
Getting it right helps:
&lt;p&gt;• Drive traffic&lt;/p&gt;
&lt;p&gt;• Increase sales&lt;/p&gt;
&lt;p&gt;• Greater ROI&lt;br&gt;
&lt;br&gt;
&lt;br&gt;
Knowing your keywords also helps you to better understand your business and brand.&lt;br&gt;
&lt;br&gt;
&lt;br&gt;
Whether you’re providing information, product, or service, finding the right keywords will enable you to:&lt;/p&gt;
&lt;p&gt;• Know which keywords to rank for&lt;/p&gt;
&lt;p&gt;• Discover popular keywords and phrases frequently searched for&lt;/p&gt;
&lt;p&gt;• Complete competitor analysis&lt;/p&gt;
&lt;p&gt;• Where and how to use your findings&lt;br&gt;
&lt;br&gt;
&lt;br&gt;
Watch to find out how to complete effective keyword research using a range of free and paid tools.&lt;br&gt;
&lt;br&gt;
&lt;br&gt;
Get to know your customers intent and give them what they want rather than guessing&lt;/p&gt;&lt;/p&gt;&lt;p&gt;&lt;a href="http://video.whitehat-seo.co.uk/keyword-research-how-to-find-the"&gt;&lt;img src="http://video.whitehat-seo.co.uk/64968571/72424752/93ec2c2ea45ad06ac39ccdc87e79f2df/standard/download-9-thumbnail.jpg" width="75" height=""/&gt;&lt;/a&gt;&lt;/p&gt;</description>
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            <pubDate>Wed, 01 Dec 2021 13:33:15 GMT</pubDate>
            <media:title>Keyword Research: How to find the right keywords &amp; what tools to use</media:title>
            <itunes:summary>Keyword research can be overwhelming!
Read the full blog article here:https://blog.whitehat-seo.co.uk/secrets-of-keyword-researchBut finding the right keywords can unlock organic traffic for your website
Watch to find out how to:
•	Find the right keywords
•	Use free and paid SEO tools
•	Understand and analyse search intent
•	Compare and prioritise keyword opportunities
As the complexity of language itself, understanding the language your target customers use can be bewildering!
So how do you work out what language they’re speaking?
Effective keyword research
Targeted keyword research can help to cut through the confusion and unlock opportunities for your website.
Keyword research is pivotal to all your marketing efforts.
Getting it right helps:
• Drive traffic
• Increase sales
• Greater ROI


Knowing your keywords also helps you to better understand your business and brand.


Whether you’re providing information, product, or service, finding the right keywords will enable you to:
• Know which keywords to rank for
• Discover popular keywords and phrases frequently searched for
• Complete competitor analysis
• Where and how to use your findings


Watch to find out how to complete effective keyword research using a range of free and paid tools.


Get to know your customers intent and give them what they want rather than guessing</itunes:summary>
            <itunes:subtitle>Keyword research can be overwhelming!
Read the full blog article here:https://blog.whitehat-seo.co.uk/secrets-of-keyword-researchBut finding the right keywords can unlock organic traffic for your website
Watch to find out how to:
•	Find the right...</itunes:subtitle>
            <itunes:author>Whitehat SEO</itunes:author>
            <itunes:duration>44:58</itunes:duration>
            <media:description type="html">&lt;p&gt;&lt;h2&gt;Keyword research can be overwhelming!&lt;/h2&gt;
&lt;p&gt;Read the full blog article here:&amp;nbsp;&lt;a href="https://blog.whitehat-seo.co.uk/secrets-of-keyword-research"&gt;https://blog.whitehat-seo.co.uk/secrets-of-keyword-research&lt;/a&gt;&lt;/p&gt;&lt;p&gt;But finding the right keywords can unlock organic traffic for your website&lt;/p&gt;
&lt;p&gt;Watch to find out how to:&lt;/p&gt;
&lt;p&gt;•	Find the right keywords&lt;br&gt;
•	Use free and paid SEO tools&lt;br&gt;
•	Understand and analyse search intent&lt;br&gt;
•	Compare and prioritise keyword opportunities&lt;/p&gt;
&lt;p&gt;As the complexity of language itself, understanding the language your target customers use can be bewildering!&lt;/p&gt;
&lt;p&gt;&lt;b&gt;So how do you work out what language they’re speaking?&lt;/b&gt;&lt;/p&gt;
&lt;p&gt;Effective keyword research&lt;/p&gt;
&lt;p&gt;Targeted keyword research can help to cut through the confusion and unlock opportunities for your website.&lt;/p&gt;&lt;p&gt;&lt;br&gt;&lt;/p&gt;
&lt;h2&gt;Keyword research is pivotal to all your marketing efforts.&lt;/h2&gt;&lt;br&gt;
Getting it right helps:
&lt;p&gt;• Drive traffic&lt;/p&gt;
&lt;p&gt;• Increase sales&lt;/p&gt;
&lt;p&gt;• Greater ROI&lt;br&gt;
&lt;br&gt;
&lt;br&gt;
Knowing your keywords also helps you to better understand your business and brand.&lt;br&gt;
&lt;br&gt;
&lt;br&gt;
Whether you’re providing information, product, or service, finding the right keywords will enable you to:&lt;/p&gt;
&lt;p&gt;• Know which keywords to rank for&lt;/p&gt;
&lt;p&gt;• Discover popular keywords and phrases frequently searched for&lt;/p&gt;
&lt;p&gt;• Complete competitor analysis&lt;/p&gt;
&lt;p&gt;• Where and how to use your findings&lt;br&gt;
&lt;br&gt;
&lt;br&gt;
Watch to find out how to complete effective keyword research using a range of free and paid tools.&lt;br&gt;
&lt;br&gt;
&lt;br&gt;
Get to know your customers intent and give them what they want rather than guessing&lt;/p&gt;&lt;/p&gt;&lt;p&gt;&lt;a href="http://video.whitehat-seo.co.uk/keyword-research-how-to-find-the"&gt;&lt;img src="http://video.whitehat-seo.co.uk/64968571/72424752/93ec2c2ea45ad06ac39ccdc87e79f2df/standard/download-9-thumbnail.jpg" width="75" height=""/&gt;&lt;/a&gt;&lt;/p&gt;</media:description>
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            <category>content marketing</category>
            <category>content strategy</category>
            <category>google</category>
            <category>hubspot</category>
            <category>hubspot user group</category>
            <category>keyword research</category>
            <category>keywords</category>
            <category>search engine optimisation</category>
            <category>search engine optimization</category>
            <category>seo</category>
            <category>seo hug</category>
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            <title>SEO Strategy in 2020 HubSpot</title>
            <link>http://video.whitehat-seo.co.uk/seo-strategy-in-2020-hubspot</link>
            <description>&lt;p&gt;Matthew  Barby, Director of Acquisition, HubSpot&lt;/p&gt;
&lt;p&gt;&lt;a href="https://www.whitehat-seo.co.uk/seo-services"&gt;https://www.whitehat-seo.co.uk/seo-services&lt;/a&gt;&lt;/p&gt;&lt;p&gt;&lt;a href="http://video.whitehat-seo.co.uk/seo-strategy-in-2020-hubspot"&gt;&lt;img src="http://video.whitehat-seo.co.uk/60650861/61734467/797fae0e94b6faf4681a7dbb4a7857b9/standard/download-4-thumbnail.jpg" width="600" height="338"/&gt;&lt;/a&gt;&lt;/p&gt;</description>
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            <pubDate>Sat, 28 Mar 2020 13:22:57 GMT</pubDate>
            <media:title>SEO Strategy in 2020 HubSpot</media:title>
            <itunes:summary>Matthew  Barby, Director of Acquisition, HubSpot
https://www.whitehat-seo.co.uk/seo-services</itunes:summary>
            <itunes:subtitle>Matthew  Barby, Director of Acquisition, HubSpot
https://www.whitehat-seo.co.uk/seo-services</itunes:subtitle>
            <itunes:author>Whitehat SEO</itunes:author>
            <itunes:duration>55:21</itunes:duration>
            <media:description type="html">&lt;p&gt;Matthew  Barby, Director of Acquisition, HubSpot&lt;/p&gt;
&lt;p&gt;&lt;a href="https://www.whitehat-seo.co.uk/seo-services"&gt;https://www.whitehat-seo.co.uk/seo-services&lt;/a&gt;&lt;/p&gt;&lt;p&gt;&lt;a href="http://video.whitehat-seo.co.uk/seo-strategy-in-2020-hubspot"&gt;&lt;img src="http://video.whitehat-seo.co.uk/60650861/61734467/797fae0e94b6faf4681a7dbb4a7857b9/standard/download-4-thumbnail.jpg" width="600" height="338"/&gt;&lt;/a&gt;&lt;/p&gt;</media:description>
            <media:content url="https://video.whitehat-seo.co.uk/v.ihtml/player.html?token=797fae0e94b6faf4681a7dbb4a7857b9&amp;source=podcast&amp;photo%5fid=61734467" width="625" height="352" type="text/html" medium="video" duration="3321" isDefault="true" expression="full"/>
            <media:thumbnail url="http://video.whitehat-seo.co.uk/60650861/61734467/797fae0e94b6faf4681a7dbb4a7857b9/standard/download-4-thumbnail.jpg" width="600" height="338"/>
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            <category>content strategy</category>
            <category>google</category>
            <category>search engine optimisation</category>
            <category>seo</category>
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            <title>How Google Search Works </title>
            <link>http://video.whitehat-seo.co.uk/how-google-search-works</link>
            <description>&lt;p&gt;A description of the Google search algorithm by Google engineer Matt Cutts&lt;/p&gt;&lt;p&gt;&lt;a href="http://video.whitehat-seo.co.uk/how-google-search-works"&gt;&lt;img src="http://video.whitehat-seo.co.uk/27288170/34881377/0f60bb8c28d17eb8ac52fc1f7cafbe6e/standard/download-4-thumbnail.jpg" width="600" height="338"/&gt;&lt;/a&gt;&lt;/p&gt;</description>
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            <pubDate>Sat, 18 Aug 2018 17:38:00 GMT</pubDate>
            <media:title>How Google Search Works </media:title>
            <itunes:summary>A description of the Google search algorithm by Google engineer Matt Cutts</itunes:summary>
            <itunes:subtitle>A description of the Google search algorithm by Google engineer Matt Cutts</itunes:subtitle>
            <itunes:author>Whitehat SEO</itunes:author>
            <itunes:duration>03:12</itunes:duration>
            <media:description type="html">&lt;p&gt;A description of the Google search algorithm by Google engineer Matt Cutts&lt;/p&gt;&lt;p&gt;&lt;a href="http://video.whitehat-seo.co.uk/how-google-search-works"&gt;&lt;img src="http://video.whitehat-seo.co.uk/27288170/34881377/0f60bb8c28d17eb8ac52fc1f7cafbe6e/standard/download-4-thumbnail.jpg" width="600" height="338"/&gt;&lt;/a&gt;&lt;/p&gt;</media:description>
            <media:content url="https://video.whitehat-seo.co.uk/v.ihtml/player.html?token=0f60bb8c28d17eb8ac52fc1f7cafbe6e&amp;source=podcast&amp;photo%5fid=34881377" width="625" height="352" type="text/html" medium="video" duration="192" isDefault="true" expression="full"/>
            <media:thumbnail url="http://video.whitehat-seo.co.uk/27288170/34881377/0f60bb8c28d17eb8ac52fc1f7cafbe6e/standard/download-4-thumbnail.jpg" width="600" height="338"/>
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            <category>google</category>
            <category>matt cutts</category>
            <category>search engine optimisation</category>
            <category>search engine optimization</category>
            <category>seo</category>
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        <item>
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            <title>Brand Marketing Strategy:  Building and Optimizing your Brand</title>
            <link>http://video.whitehat-seo.co.uk/brand-marketing-strategy-building</link>
            <description>&lt;p&gt;&lt;a href="https://www.whitehat-seo.co.uk" title="Link: https://www.whitehat-seo.co.uk"&gt;https://www.whitehat-seo.co.uk&lt;/a&gt; &lt;br&gt;A Brand Marketing Strategy can help you build and optimize your brand, so you can attract your target customers and turn them into brand evangelists. How? Watch this video or Call Us Today at 020 8834 4795&lt;br&gt;
or Visit:&lt;br&gt;
WhiteHat SEO Ltd&lt;br&gt;
80A Uxbridge Road, Shepherds Bush&lt;br&gt;
London, Greater London W12 8LR&lt;br&gt;
United Kingdom&lt;br&gt;
020 8834 4795&lt;br&gt;
&lt;a&gt;info@whitehat-seo.co.uk&lt;/a&gt;&lt;br&gt;
&lt;a href="https://www.whitehat-seo.co.uk"&gt;https://www.whitehat-seo.co.uk&lt;/a&gt;&lt;br&gt;&lt;br&gt;&lt;/p&gt;&lt;p&gt;&lt;a href="http://video.whitehat-seo.co.uk/brand-marketing-strategy-building"&gt;&lt;img src="http://video.whitehat-seo.co.uk/7718127/27065174/b04d7a09801908bf47b5b84f52ba8eaa/standard/download-1-thumbnail.jpg" width="600" height="338"/&gt;&lt;/a&gt;&lt;/p&gt;</description>
            <guid>http://video.whitehat-seo.co.uk/photo/27065174</guid>
            <pubDate>Wed, 13 Aug 2014 01:00:00 GMT</pubDate>
            <media:title>Brand Marketing Strategy:  Building and Optimizing your Brand</media:title>
            <itunes:summary>https://www.whitehat-seo.co.uk A Brand Marketing Strategy can help you build and optimize your brand, so you can attract your target customers and turn them into brand evangelists. How? Watch this video or Call Us Today at 020 8834 4795
or Visit:
WhiteHat SEO Ltd
80A Uxbridge Road, Shepherds Bush
London, Greater London W12 8LR
United Kingdom
020 8834 4795
info@whitehat-seo.co.uk
https://www.whitehat-seo.co.uk</itunes:summary>
            <itunes:subtitle>https://www.whitehat-seo.co.uk A Brand Marketing Strategy can help you build and optimize your brand, so you can attract your target customers and turn them into brand evangelists. How? Watch this video or Call Us Today at 020 8834 4795
or Visit:...</itunes:subtitle>
            <itunes:author>Whitehat SEO</itunes:author>
            <itunes:duration>05:12</itunes:duration>
            <media:description type="html">&lt;p&gt;&lt;a href="https://www.whitehat-seo.co.uk" title="Link: https://www.whitehat-seo.co.uk"&gt;https://www.whitehat-seo.co.uk&lt;/a&gt; &lt;br&gt;A Brand Marketing Strategy can help you build and optimize your brand, so you can attract your target customers and turn them into brand evangelists. How? Watch this video or Call Us Today at 020 8834 4795&lt;br&gt;
or Visit:&lt;br&gt;
WhiteHat SEO Ltd&lt;br&gt;
80A Uxbridge Road, Shepherds Bush&lt;br&gt;
London, Greater London W12 8LR&lt;br&gt;
United Kingdom&lt;br&gt;
020 8834 4795&lt;br&gt;
&lt;a&gt;info@whitehat-seo.co.uk&lt;/a&gt;&lt;br&gt;
&lt;a href="https://www.whitehat-seo.co.uk"&gt;https://www.whitehat-seo.co.uk&lt;/a&gt;&lt;br&gt;&lt;br&gt;&lt;/p&gt;&lt;p&gt;&lt;a href="http://video.whitehat-seo.co.uk/brand-marketing-strategy-building"&gt;&lt;img src="http://video.whitehat-seo.co.uk/7718127/27065174/b04d7a09801908bf47b5b84f52ba8eaa/standard/download-1-thumbnail.jpg" width="600" height="338"/&gt;&lt;/a&gt;&lt;/p&gt;</media:description>
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            <category>advice</category>
            <category>brand</category>
            <category>brand development</category>
            <category>branding</category>
            <category>brand relevance</category>
            <category>brands</category>
            <category>business</category>
            <category>cisco</category>
            <category>cocacola</category>
            <category>competitive strategy</category>
            <category>david aaker</category>
            <category>europe</category>
            <category>facebook</category>
            <category>farmers</category>
            <category>google</category>
            <category>haas school of business</category>
            <category>history</category>
            <category>how-to (conference subject)</category>
            <category>lady gaga</category>
            <category>marketing</category>
            <category>mark wolters</category>
            <category>mcdonalds</category>
            <category>nike advertising</category>
            <category>small business help</category>
            <category>training</category>
            <category>travel</category>
            <category>uc berkeley</category>
            <category>university</category>
            <category>virgin</category>
            <category>wikipedia</category>
            <category>wolters world</category>
            <category>youtube</category>
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        <item>
            <enclosure url="http://video.whitehat-seo.co.uk/13968029/27065203/31b83dd488c3e3ccc01eace151a82bcc/video_medium/seo-services-london-greater-london-video.mp4?source=podcast" type="video/mp4" length="3520030"/>
            <title>SEO Services | London Greater London | 020 8834 4795</title>
            <link>http://video.whitehat-seo.co.uk/seo-services-london-greater-london</link>
            <description>&lt;p&gt;&lt;a href="https://www.whitehat-seo.co.uk" title="Link: http://www.whitehat-seo.co.uk"&gt;https://www.whitehat-seo.co.uk&lt;/a&gt;, We offer SEO Services in London, Greater London. Call Us Today at 020 8834 4795&lt;p&gt;&lt;/p&gt;
&lt;p&gt;or Visit:&lt;br&gt;
WhiteHat SEO Ltd&lt;br&gt;
80A Uxbridge Road, Shepherds Bush&lt;br&gt;
London, Greater London W12 8LR&lt;br&gt;
United Kingdom&lt;br&gt;
020 8834 4795&lt;br&gt;
&lt;a title="Link: null"&gt;info@whitehat-seo.co.uk&lt;/a&gt;&lt;br&gt;
&lt;a href="https://www.whitehat-seo.co.uk" title="Link: http://www.whitehat-seo.co.uk"&gt;https://www.whitehat-seo.co.uk&lt;/a&gt;&lt;br&gt;
https://plus.google.com/102630724594091825833/about&lt;/p&gt;
&lt;p&gt;WhiteHat SEO Ltd provides London small businesses SEO Services. Our experts specialize in Google Places, Search Engine Optimisation in London and Social Media. WhiteHat SEO Ltd has grown to be London Greater London's leader in SEO Services. Our superb consumer support team looks forward to helping you. For additional information contact us at 020 8834 4795&lt;/p&gt;&lt;/p&gt;&lt;p&gt;&lt;a href="http://video.whitehat-seo.co.uk/seo-services-london-greater-london"&gt;&lt;img src="http://video.whitehat-seo.co.uk/13968029/27065203/31b83dd488c3e3ccc01eace151a82bcc/standard/download-1-thumbnail.jpg" width="600" height="450"/&gt;&lt;/a&gt;&lt;/p&gt;</description>
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            <pubDate>Thu, 24 Nov 2011 00:00:00 GMT</pubDate>
            <media:title>SEO Services | London Greater London | 020 8834 4795</media:title>
            <itunes:summary>https://www.whitehat-seo.co.uk, We offer SEO Services in London, Greater London. Call Us Today at 020 8834 4795
or Visit:
WhiteHat SEO Ltd
80A Uxbridge Road, Shepherds Bush
London, Greater London W12 8LR
United Kingdom
020 8834 4795
info@whitehat-seo.co.uk
https://www.whitehat-seo.co.uk
https://plus.google.com/102630724594091825833/about
WhiteHat SEO Ltd provides London small businesses SEO Services. Our experts specialize in Google Places, Search Engine Optimisation in London and Social Media. WhiteHat SEO Ltd has grown to be London Greater London's leader in SEO Services. Our superb consumer support team looks forward to helping you. For additional information contact us at 020 8834 4795</itunes:summary>
            <itunes:subtitle>https://www.whitehat-seo.co.uk, We offer SEO Services in London, Greater London. Call Us Today at 020 8834 4795
or Visit:
WhiteHat SEO Ltd
80A Uxbridge Road, Shepherds Bush
London, Greater London W12 8LR
United Kingdom
020 8834 4795...</itunes:subtitle>
            <itunes:author>Whitehat SEO</itunes:author>
            <itunes:duration>03:40</itunes:duration>
            <media:description type="html">&lt;p&gt;&lt;a href="https://www.whitehat-seo.co.uk" title="Link: http://www.whitehat-seo.co.uk"&gt;https://www.whitehat-seo.co.uk&lt;/a&gt;, We offer SEO Services in London, Greater London. Call Us Today at 020 8834 4795&lt;p&gt;&lt;/p&gt;
&lt;p&gt;or Visit:&lt;br&gt;
WhiteHat SEO Ltd&lt;br&gt;
80A Uxbridge Road, Shepherds Bush&lt;br&gt;
London, Greater London W12 8LR&lt;br&gt;
United Kingdom&lt;br&gt;
020 8834 4795&lt;br&gt;
&lt;a title="Link: null"&gt;info@whitehat-seo.co.uk&lt;/a&gt;&lt;br&gt;
&lt;a href="https://www.whitehat-seo.co.uk" title="Link: http://www.whitehat-seo.co.uk"&gt;https://www.whitehat-seo.co.uk&lt;/a&gt;&lt;br&gt;
https://plus.google.com/102630724594091825833/about&lt;/p&gt;
&lt;p&gt;WhiteHat SEO Ltd provides London small businesses SEO Services. Our experts specialize in Google Places, Search Engine Optimisation in London and Social Media. WhiteHat SEO Ltd has grown to be London Greater London's leader in SEO Services. Our superb consumer support team looks forward to helping you. For additional information contact us at 020 8834 4795&lt;/p&gt;&lt;/p&gt;&lt;p&gt;&lt;a href="http://video.whitehat-seo.co.uk/seo-services-london-greater-london"&gt;&lt;img src="http://video.whitehat-seo.co.uk/13968029/27065203/31b83dd488c3e3ccc01eace151a82bcc/standard/download-1-thumbnail.jpg" width="600" height="450"/&gt;&lt;/a&gt;&lt;/p&gt;</media:description>
            <media:content url="https://video.whitehat-seo.co.uk/v.ihtml/player.html?token=31b83dd488c3e3ccc01eace151a82bcc&amp;source=podcast&amp;photo%5fid=27065203" width="625" height="469" type="text/html" medium="video" duration="220" isDefault="true" expression="full"/>
            <media:thumbnail url="http://video.whitehat-seo.co.uk/13968029/27065203/31b83dd488c3e3ccc01eace151a82bcc/standard/download-1-thumbnail.jpg" width="600" height="450"/>
            <itunes:image href="http://video.whitehat-seo.co.uk/13968029/27065203/31b83dd488c3e3ccc01eace151a82bcc/standard/download-1-thumbnail.jpg/thumbnail.jpg"/>
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