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    <url>
        <loc>https://video.whitehat-seo.co.uk/intro-to-ai-for-marketers-live-18</loc>
        <video:video>
            <video:player_loc allow_embed="yes">https://video.whitehat-seo.co.uk/v.ihtml/player.html?photo_id=124095872</video:player_loc>
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            <video:title>Intro to AI for Marketers [Live Class] #9</video:title>
            <video:description>&lt;p&gt;&lt;strong&gt;Transform Your Marketing Career: Master AI Implementation from Industry Veterans&lt;/strong&gt;&lt;/p&gt;
&lt;p&gt;&amp;nbsp;&lt;/p&gt;
&lt;p&gt;The marketing landscape is changing faster than ever. As a HubSpot Partner who's helped hundreds of businesses transform their marketing operations, we're seeing AI revolutionise every aspect of marketing - and you don't need any technical background to benefit from it.&lt;/p&gt;
&lt;p&gt;&amp;nbsp;&lt;/p&gt;
&lt;p&gt;&lt;strong&gt;Why Learn AI Implementation From Us?&lt;/strong&gt; While others teach AI theory, we're in the trenches implementing it daily:&lt;/p&gt;
&lt;ul&gt;
&lt;li dir = "auto"&gt;Achieving 80% improvement in conversion rates with our AI-powered sales solutions&lt;/li&gt;
&lt;li dir = "auto"&gt;Managing successful AI integrations across all levels of HubSpot implementations&lt;/li&gt;
&lt;li dir = "auto"&gt;Building and scaling AI-driven marketing operations for clients across multiple industries&lt;/li&gt;
&lt;li dir = "auto"&gt;Developing proprietary AI tools that are delivering results right now&lt;/li&gt;
&lt;/ul&gt;
&lt;p&gt;&amp;nbsp;&lt;/p&gt;
&lt;p&gt;&lt;strong&gt;In This Action-Packed 40 Minutes, You'll Learn:&lt;/strong&gt;&lt;/p&gt;
&lt;ul&gt;
&lt;li dir = "auto"&gt;What AI means for marketers (beyond the buzzwords)&lt;/li&gt;
&lt;li dir = "auto"&gt;The Marketer-to-Machine Scale™ and Where Your Organisation Fits&lt;/li&gt;
&lt;li dir = "auto"&gt;How to identify and implement AI use cases across:&lt;/li&gt;
&lt;ul&gt;
&lt;li dir = "auto"&gt;Content creation and optimisation&lt;/li&gt;
&lt;li dir = "auto"&gt;Email marketing and personalisation&lt;/li&gt;
&lt;li dir = "auto"&gt;Social media management&lt;/li&gt;
&lt;li dir = "auto"&gt;Ad copy and campaign development&lt;/li&gt;
&lt;li dir = "auto"&gt;Analytics and Reporting&lt;/li&gt;
&lt;li dir = "auto"&gt;Lead scoring and qualification&lt;/li&gt;
&lt;li dir = "auto"&gt;Budget allocation and optimisation&lt;/li&gt;
&lt;/ul&gt;
&lt;li dir = "auto"&gt;Our battle-tested framework for identifying high-ROI AI opportunities&lt;/li&gt;
&lt;li dir = "auto"&gt;How to evaluate and select the right AI tools for your needs&lt;/li&gt;
&lt;li dir = "auto"&gt;Step-by-step implementation guide you can use tomorrow&lt;/li&gt;
&lt;li dir = "auto"&gt;How to measure and demonstrate AI's impact on stakeholders&lt;/li&gt;
&lt;/ul&gt;
&lt;p&gt;&amp;nbsp;&lt;/p&gt;
&lt;p&gt;&lt;strong&gt;Perfect For Non-Technical Marketers Who Want To:&lt;/strong&gt;&lt;/p&gt;
&lt;ul&gt;
&lt;li dir = "auto"&gt;Automate repetitive tasks and focus on strategic work&lt;/li&gt;
&lt;li dir = "auto"&gt;Enhance team productivity without technical expertise&lt;/li&gt;
&lt;li dir = "auto"&gt;Stay ahead of the AI revolution in marketing&lt;/li&gt;
&lt;li dir = "auto"&gt;Transform their marketing operations and career trajectory&lt;/li&gt;
&lt;/ul&gt;
&lt;p&gt;&lt;strong&gt;Why This Training Is Critical Now:&lt;/strong&gt; Recent studies show that 75% of marketers already use AI at work, yet only 5% of organizations provide structured training. The gap between AI-capable and AI-struggling marketers is widening every week.&lt;/p&gt;
&lt;p&gt;&amp;nbsp;&lt;/p&gt;
&lt;p&gt;&lt;strong&gt;This session will be &lt;/strong&gt;l&lt;strong&gt;imited &lt;/strong&gt;to ensure meaningful Q&amp;amp;A and interaction. Previous sessions have filled up quickly.&lt;/p&gt;
&lt;p&gt;&amp;nbsp;&lt;/p&gt;
&lt;p&gt;Register now to secure your spot and position yourself at the forefront of AI-powered marketing.&lt;/p&gt;
&lt;p&gt;Join us for this exclusive 40-minute masterclass on January 29th at:&lt;/p&gt;
&lt;ul&gt;
&lt;li&gt;4:00 PM London&lt;/li&gt;
&lt;li&gt;11:00 AM New York (EST)&lt;/li&gt;
&lt;li&gt;8:00 AM Los Angeles (PST)&lt;/li&gt;
&lt;/ul&gt;
</video:description>
            <video:publication_date>2026-02-26T16:51:45+00:00</video:publication_date>
            <video:family_friendly>yes</video:family_friendly>
            <video:duration>3008</video:duration>
            <video:category>Webinars</video:category>
        </video:video>
    </url>
    <url>
        <loc>https://video.whitehat-seo.co.uk/ai-in-action</loc>
        <video:video>
            <video:player_loc allow_embed="yes">https://video.whitehat-seo.co.uk/v.ihtml/player.html?photo_id=113570030</video:player_loc>
            <video:content_loc>https://video.whitehat-seo.co.uk/64968556/113570030/30be214c60a517e775a231c2d83d4c38/video_medium/ai-in-action-video.mp4</video:content_loc>
            <video:thumbnail_loc>https://video.whitehat-seo.co.uk/64968556/113570030/30be214c60a517e775a231c2d83d4c38/small/ai-in-action-thumbnail.jpg</video:thumbnail_loc>
            <video:title>AI in Action</video:title>
            <video:description>&lt;p style="text-align: start"&gt;&lt;strong&gt;Speaker: &lt;/strong&gt;Clwyd Probert&lt;/p&gt;&lt;p style="text-align: start"&gt;&lt;strong&gt;Company&lt;/strong&gt;: Whitehat&lt;/p&gt;&lt;p style="text-align: start"&gt;&lt;strong&gt;Website&lt;/strong&gt;: &lt;a target="_blank" rel="noopener noreferrer nofollow" href="http://www.whitehat-seo.co.uk"&gt;www.whitehat-seo.co.uk&lt;/a&gt;&amp;nbsp;&lt;/p&gt;&lt;p style="text-align: start"&gt;&lt;a target="_blank" rel="noopener noreferrer nofollow" href="https://www.marketingmary.ai/"&gt;https://www.marketingmary.ai/&lt;/a&gt;&lt;/p&gt;&lt;p style="text-align: start"&gt;&lt;a target="_blank" rel="noopener noreferrer nofollow" href="https://helium42.com/"&gt;https://helium42.com/&lt;/a&gt;&lt;/p&gt;&lt;p style="text-align: start"&gt;&lt;strong&gt;Master AI Implementation That Delivers Real Results&lt;/strong&gt;&lt;/p&gt;&lt;p style="text-align: start"&gt;Harness AI's power in your sales and marketing strategies.&lt;/p&gt;&lt;p style="text-align: start"&gt;&lt;strong&gt;Why This Event Is Different&lt;/strong&gt;&lt;/p&gt;&lt;ul&gt;&lt;li&gt;&lt;p&gt;&lt;strong&gt;Real-World Experience, Not Theory&lt;/strong&gt; - Learn from our genuine successes and failures as we implement AI daily across hundreds of businesses. No textbook concepts—just practical insights that work.&lt;/p&gt;&lt;/li&gt;&lt;li&gt;&lt;p&gt;&lt;strong&gt;Take-Home Strategies You Can Use Tomorrow&lt;/strong&gt; - Walk away with our proven framework for identifying high-ROI AI opportunities you can immediately apply to your marketing and sales efforts.&lt;/p&gt;&lt;/li&gt;&lt;li&gt;&lt;p&gt;&lt;strong&gt;Focus on Revenue Results, Not Technology&lt;/strong&gt; - See exactly how AI tools deliver measurable ROI.&lt;/p&gt;&lt;/li&gt;&lt;li&gt;&lt;p&gt;&lt;strong&gt;Explicitly designed for Sales and Marketing Leaders -&lt;/strong&gt;&amp;nbsp;Perfect for professionals who need to implement AI effectively without becoming technical experts.&lt;/p&gt;&lt;/li&gt;&lt;/ul&gt;&lt;p&gt;You can join our next HUG event here:&lt;/p&gt;&lt;p&gt;&lt;a target="_blank" rel="noopener noreferrer nofollow" href="https://www.whitehat-seo.co.uk/nexthug"&gt;https://www.whitehat-seo.co.uk/nexthug&lt;/a&gt;&lt;/p&gt;</video:description>
            <video:publication_date>2025-06-09T18:42:39+00:00</video:publication_date>
            <video:family_friendly>yes</video:family_friendly>
            <video:duration>3362</video:duration>
            <video:category>HubSpot User Group</video:category>
            <video:tag>ai</video:tag>
            <video:tag>ai consultancy</video:tag>
            <video:tag>ai consulting</video:tag>
            <video:tag>ai policy</video:tag>
            <video:tag>ai regulation</video:tag>
        </video:video>
    </url>
    <url>
        <loc>https://video.whitehat-seo.co.uk/attribution-masterclass</loc>
        <video:video>
            <video:player_loc allow_embed="yes">https://video.whitehat-seo.co.uk/v.ihtml/player.html?photo_id=113570019</video:player_loc>
            <video:content_loc>https://video.whitehat-seo.co.uk/64968569/113570019/e199dfbfb4a2fad0e6f5edeb73c809d4/video_medium/attribution-masterclass-video.mp4</video:content_loc>
            <video:thumbnail_loc>https://video.whitehat-seo.co.uk/64968569/113570019/e199dfbfb4a2fad0e6f5edeb73c809d4/small/attribution-masterclass-thumbnail.jpg</video:thumbnail_loc>
            <video:title>Attribution Masterclass</video:title>
            <video:description>&lt;p&gt;&lt;strong&gt;Speaker&lt;/strong&gt;: Madalina Bogden&lt;/p&gt;&lt;p style="text-align: start"&gt;&lt;strong&gt;Company&lt;/strong&gt;: DemandLab (Sponsor)&lt;/p&gt;&lt;p style="text-align: start"&gt;&lt;strong&gt;Website&lt;/strong&gt;: &lt;a target="_blank" rel="noopener noreferrer nofollow" href="http://www.demandlab.com"&gt;www.demandlab.com&lt;/a&gt;&lt;/p&gt;&lt;p style="text-align: start"&gt;This masterclass addresses the limitations of traditional marketing attribution models, advocating for a more strategic approach. It explores how relying solely on attribution tools can overlook key marketing impacts. The session emphasises blending quantitative data with qualitative insights for a holistic view of marketing effectiveness, moving from exact attribution to trend analysis and strategic outcomes.&lt;/p&gt;&lt;p style="text-align: start"&gt;&lt;strong&gt;What you’ll learn&lt;/strong&gt;:&lt;/p&gt;&lt;ul&gt;&lt;li&gt;&lt;p&gt;How to move beyond basic lead counting and leverage attribution for strategic decision-making&lt;/p&gt;&lt;/li&gt;&lt;li&gt;&lt;p&gt;Techniques to integrate diverse data sources (PR, sales, customer service) for a comprehensive marketing picture&lt;/p&gt;&lt;/li&gt;&lt;li&gt;&lt;p&gt;Strategies to build flexible attribution systems that align with long-term business and customer experience goals&lt;/p&gt;&lt;/li&gt;&lt;li&gt;&lt;p&gt;Methods to identify blind spots in current attribution practices and incorporate valuable qualitative insights&lt;/p&gt;&lt;/li&gt;&lt;li&gt;&lt;p&gt;Practical steps to enhance marketing reporting and presentations (QBRs) to communicate marketing's impact effectively&lt;/p&gt;&lt;/li&gt;&lt;/ul&gt;&lt;p&gt;Join our next HubSpot User Group here: &lt;/p&gt;&lt;p&gt;&lt;a target="_blank" rel="noopener noreferrer nofollow" href="https://www.whitehat-seo.co.uk/nexthug"&gt;https://www.whitehat-seo.co.uk/nexthug&lt;/a&gt;&lt;/p&gt;</video:description>
            <video:publication_date>2025-06-09T18:38:16+00:00</video:publication_date>
            <video:family_friendly>yes</video:family_friendly>
            <video:duration>2847</video:duration>
            <video:category>HubSpot User Group</video:category>
        </video:video>
    </url>
    <url>
        <loc>https://video.whitehat-seo.co.uk/the-future-of-consumer-payments</loc>
        <video:video>
            <video:player_loc allow_embed="yes">https://video.whitehat-seo.co.uk/v.ihtml/player.html?photo_id=113569974</video:player_loc>
            <video:content_loc>https://video.whitehat-seo.co.uk/64968579/113569974/c610049af91135eac16bea88634ebd8f/video_medium/the-future-of-consumer-payments-video.mp4</video:content_loc>
            <video:thumbnail_loc>https://video.whitehat-seo.co.uk/64968579/113569974/c610049af91135eac16bea88634ebd8f/small/the-future-of-consumer-payments-thumbnail.jpg</video:thumbnail_loc>
            <video:title>The Future of Consumer Payments</video:title>
            <video:description>&lt;p&gt;&lt;strong&gt;Speaker&lt;/strong&gt;: Nic Verdino&lt;/p&gt;&lt;p style="text-align: start"&gt;&lt;strong&gt;Company&lt;/strong&gt;: Taylr&lt;/p&gt;&lt;p style="text-align: start"&gt;Website: &lt;a target="_blank" rel="noopener noreferrer nofollow" href="https://www.taylr.io"&gt;https://www.taylr.io&lt;/a&gt;&lt;/p&gt;&lt;p style="text-align: start"&gt;&lt;strong&gt;How will consumers pay online in 2030?&lt;/strong&gt;&lt;/p&gt;&lt;ul&gt;&lt;li&gt;&lt;p&gt;A market in flux - what is going on in payments?&lt;/p&gt;&lt;/li&gt;&lt;li&gt;&lt;p&gt;How might the consumer pay in 2030 – UK focus?&lt;/p&gt;&lt;/li&gt;&lt;li&gt;&lt;p&gt;What opportunities does this all present?&lt;/p&gt;&lt;/li&gt;&lt;/ul&gt;&lt;p&gt;Join our Next HUG event here: &lt;a target="_blank" rel="noopener noreferrer nofollow" href="https://www.whitehat-seo.co.uk/nexthug"&gt;https://www.whitehat-seo.co.uk/nexthug&lt;/a&gt;&amp;nbsp;&lt;/p&gt;</video:description>
            <video:publication_date>2025-06-09T18:32:14+00:00</video:publication_date>
            <video:family_friendly>yes</video:family_friendly>
            <video:duration>1823</video:duration>
            <video:category>HubSpot User Group</video:category>
        </video:video>
    </url>
    <url>
        <loc>https://video.whitehat-seo.co.uk/london-hug-meta-2024-10-24</loc>
        <video:video>
            <video:player_loc allow_embed="yes">https://video.whitehat-seo.co.uk/v.ihtml/player.html?photo_id=112744351</video:player_loc>
            <video:content_loc>https://video.whitehat-seo.co.uk/64968568/112744351/5d22efa23f0cd452ddf45087bb96cedb/video_medium/london-hug-meta-2024-10-24-video.mp4</video:content_loc>
            <video:thumbnail_loc>https://video.whitehat-seo.co.uk/64968568/112744351/5d22efa23f0cd452ddf45087bb96cedb/small/london-hug-meta-2024-10-24-thumbnail.jpg</video:thumbnail_loc>
            <video:title>London HUG Meta 2024-10-24</video:title>
            <video:description>&lt;p&gt;Join Clwyd Probert, CEO of Whitehat SEO, for an eye-opening session on the evolving landscape of AI in business. Speaking at the London HubSpot User Group at Meta, Clwyd explores the real-world impact of AI across short, medium, and long-term horizons—cutting through the hype to reveal what’s actually happening in boardrooms and back offices.&lt;/p&gt;&lt;p&gt;&lt;/p&gt;&lt;p&gt;From the rise of AI “co-pilots” to the global transformation of workforces and geopolitics, this talk covers:&lt;/p&gt;&lt;p&gt;&lt;/p&gt;&lt;ul&gt;&lt;li&gt;&lt;p&gt;Where AI is making noise (and where it’s making impact)&lt;/p&gt;&lt;/li&gt;&lt;li&gt;&lt;p&gt;How HubSpot’s Breeze AI tools are reshaping sales and marketing&lt;/p&gt;&lt;/li&gt;&lt;li&gt;&lt;p&gt;Why AI training is the missing link for most organisations&lt;/p&gt;&lt;/li&gt;&lt;li&gt;&lt;p&gt;What business leaders can do &lt;em&gt;today&lt;/em&gt; to build a smarter, more resilient future&lt;/p&gt;&lt;/li&gt;&lt;li&gt;&lt;p&gt;&lt;/p&gt;&lt;/li&gt;&lt;/ul&gt;&lt;p&gt;If you’re curious, cautious, or just slightly paranoid about AI, this one’s for you.&lt;/p&gt;</video:description>
            <video:publication_date>2025-05-13T19:21:59+00:00</video:publication_date>
            <video:family_friendly>yes</video:family_friendly>
            <video:duration>5391</video:duration>
            <video:category>HubSpot User Group</video:category>
            <video:tag>ai</video:tag>
        </video:video>
    </url>
    <url>
        <loc>https://video.whitehat-seo.co.uk/intro-to-ai-for-marketers-live-12</loc>
        <video:video>
            <video:player_loc allow_embed="yes">https://video.whitehat-seo.co.uk/v.ihtml/player.html?photo_id=112144073</video:player_loc>
            <video:content_loc>https://video.whitehat-seo.co.uk/64968579/112144073/31552d7fa0700969813cdb309c8a3de2/video_medium/intro-to-ai-for-marketers-live-12-video.mp4</video:content_loc>
            <video:thumbnail_loc>https://video.whitehat-seo.co.uk/64968579/112144073/31552d7fa0700969813cdb309c8a3de2/small/intro-to-ai-for-marketers-live-12-thumbnail.jpg</video:thumbnail_loc>
            <video:title>Intro to AI for Marketers [Live Class]</video:title>
            <video:description>&lt;p&gt;&lt;strong&gt;Transform Your Marketing Career: Master AI Implementation from Industry Veterans&lt;/strong&gt;&lt;/p&gt;
&lt;p&gt;&amp;nbsp;&lt;/p&gt;
&lt;p&gt;The marketing landscape is changing faster than ever. As a HubSpot Diamond Partner who's helped hundreds of businesses transform their marketing operations, we're seeing AI revolutionize every aspect of marketing - and you don't need any technical background to benefit from it.&lt;/p&gt;
&lt;p&gt;&amp;nbsp;&lt;/p&gt;
&lt;p&gt;&lt;strong&gt;Why Learn AI Implementation From Us?&lt;/strong&gt; While others teach AI theory, we're in the trenches implementing it daily:&lt;/p&gt;
&lt;ul&gt;
&lt;li dir = "auto"&gt;Achieving 80% improvement in conversion rates with our AI-powered sales solutions&lt;/li&gt;
&lt;li dir = "auto"&gt;Managing successful AI integrations across all levels of HubSpot implementations&lt;/li&gt;
&lt;li dir = "auto"&gt;Building and scaling AI-driven marketing operations for clients across multiple industries&lt;/li&gt;
&lt;li dir = "auto"&gt;Developing proprietary AI tools that are delivering results right now&lt;/li&gt;
&lt;/ul&gt;
&lt;p&gt;&lt;strong&gt;In This Action-Packed 40 Minutes, You'll Learn:&lt;/strong&gt;&lt;/p&gt;
&lt;ul&gt;
&lt;li dir = "auto"&gt;What AI means for marketers (beyond the buzzwords)&lt;/li&gt;
&lt;li dir = "auto"&gt;The Marketer-to-Machine Scale™ and Where Your Organisation Fits&lt;/li&gt;
&lt;li dir = "auto"&gt;How to identify and implement AI use cases across:&lt;/li&gt;
&lt;ul&gt;
&lt;li dir = "auto"&gt;Content creation and optimization&lt;/li&gt;
&lt;li dir = "auto"&gt;Email marketing and personalization&lt;/li&gt;
&lt;li dir = "auto"&gt;Social media management&lt;/li&gt;
&lt;li dir = "auto"&gt;Ad copy and campaign development&lt;/li&gt;
&lt;li dir = "auto"&gt;Analytics and Reporting&lt;/li&gt;
&lt;li dir = "auto"&gt;Lead scoring and qualification&lt;/li&gt;
&lt;li dir = "auto"&gt;Budget allocation and optimization&lt;/li&gt;
&lt;/ul&gt;
&lt;li dir = "auto"&gt;Our battle-tested framework for identifying high-ROI AI opportunities&lt;/li&gt;
&lt;li dir = "auto"&gt;How to evaluate and select the right AI tools for your needs&lt;/li&gt;
&lt;li dir = "auto"&gt;Step-by-step implementation guide you can use tomorrow&lt;/li&gt;
&lt;li dir = "auto"&gt;How to measure and demonstrate AI's impact on stakeholders&lt;/li&gt;
&lt;/ul&gt;
&lt;p&gt;&lt;strong&gt;Perfect For Non-Technical Marketers Who Want To:&lt;/strong&gt;&lt;/p&gt;
&lt;ul&gt;
&lt;li dir = "auto"&gt;Automate repetitive tasks and focus on strategic work&lt;/li&gt;
&lt;li dir = "auto"&gt;Enhance team productivity without technical expertise&lt;/li&gt;
&lt;li dir = "auto"&gt;Stay ahead of the AI revolution in marketing&lt;/li&gt;
&lt;li dir = "auto"&gt;Transform their marketing operations and career trajectory&lt;/li&gt;
&lt;/ul&gt;
&lt;p&gt;&lt;strong&gt;Why This Training Is Critical Now:&lt;/strong&gt; Recent studies show that 75% of marketers already use AI at work, yet only 5% of organizations provide structured training. The gap between AI-capable and AI-struggling marketers is widening every week.&lt;/p&gt;
&lt;p&gt;&lt;strong&gt;This session will be &lt;/strong&gt;l&lt;strong&gt;imited &lt;/strong&gt;to ensure meaningful Q&amp;amp;A and interaction. Previous sessions have filled up quickly.&lt;/p&gt;
&lt;p&gt;&amp;nbsp;&lt;/p&gt;
&lt;p&gt;Register now to secure your spot and position yourself at the forefront of AI-powered marketing.&lt;/p&gt;
&lt;p&gt;Join us for this exclusive 40-minute masterclass on March 27th at:&lt;/p&gt;
&lt;ul&gt;
&lt;li&gt;4:00 PM London&lt;/li&gt;
&lt;li&gt;11:00 AM New York (EST)&lt;/li&gt;
&lt;li&gt;8:00 AM Los Angeles (PST)&lt;/li&gt;
&lt;/ul&gt;
</video:description>
            <video:publication_date>2025-04-24T16:54:42+00:00</video:publication_date>
            <video:family_friendly>yes</video:family_friendly>
            <video:duration>3141</video:duration>
            <video:category>Webinars</video:category>
        </video:video>
    </url>
    <url>
        <loc>https://video.whitehat-seo.co.uk/london-hug-ai-powered-sales</loc>
        <video:video>
            <video:player_loc allow_embed="yes">https://video.whitehat-seo.co.uk/v.ihtml/player.html?photo_id=107525243</video:player_loc>
            <video:content_loc>https://video.whitehat-seo.co.uk/64968560/107525243/4bfa5bfd391533b29a99a49ff3b2a233/video_medium/london-hug-ai-powered-sales-video.mp4</video:content_loc>
            <video:thumbnail_loc>https://video.whitehat-seo.co.uk/64968560/107525243/4bfa5bfd391533b29a99a49ff3b2a233/small/london-hug-ai-powered-sales-thumbnail.jpg</video:thumbnail_loc>
            <video:title>London HUG: AI Powered Sales Prospecting</video:title>
            <video:description>&lt;p&gt;Slide deck can be downloaded here:&lt;/p&gt;
&lt;p&gt;&lt;a target="_blank" rel="noopener noreferrer nofollow" href="https://info.whitehat-seo.co.uk/hug-20241203"&gt;https://info.whitehat-seo.co.uk/hug-20241203&lt;/a&gt;&lt;/p&gt;
&lt;p&gt;&lt;/p&gt;
&lt;p&gt;How to leverage artificial intelligence to automate prospect research, personalise outreach at scale and dramatically improve your HubSpot ROI&lt;/p&gt;
</video:description>
            <video:publication_date>2024-12-09T17:33:26+00:00</video:publication_date>
            <video:family_friendly>yes</video:family_friendly>
            <video:duration>3228</video:duration>
            <video:category>HubSpot User Group</video:category>
            <video:tag>ai</video:tag>
            <video:tag>hubspot</video:tag>
            <video:tag>sales</video:tag>
        </video:video>
    </url>
    <url>
        <loc>https://video.whitehat-seo.co.uk/how-ai-is-transforming-the</loc>
        <video:video>
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&lt;p&gt;&amp;nbsp;&lt;/p&gt;
&lt;p&gt;&lt;em&gt;What You Will Learn in This Webinar:&lt;/em&gt;&lt;/p&gt;
&lt;ul&gt;&lt;li&gt;&lt;strong&gt;The AI Revolution and Its Impact on Business&lt;/strong&gt; - Discover how AI is transforming the business landscape and the $4.6 trillion opportunity it presents.&lt;/li&gt;&lt;/ul&gt;&lt;p&gt;&amp;nbsp;&lt;/p&gt;
&lt;ul&gt;&lt;li&gt;&lt;strong&gt;How AI Empowers SMBs&lt;/strong&gt; - Learn how AI can automate tasks, streamline operations, and enable data-driven decisions.&lt;/li&gt;&lt;/ul&gt;&lt;p&gt;&amp;nbsp;&lt;/p&gt;
&lt;ul&gt;&lt;li&gt;&lt;strong&gt;Challenges for Large Enterprises&lt;/strong&gt; - Understand the barriers large companies face with AI adoption, including cost, complexity, and resistance to change.&lt;/li&gt;&lt;/ul&gt;&lt;p&gt;&amp;nbsp;&lt;/p&gt;
&lt;ul&gt;&lt;li&gt;&lt;strong&gt;The Business Power Shift&lt;/strong&gt; - See how AI gives SMBs the agility to disrupt traditional industries and capture market share.&lt;/li&gt;&lt;/ul&gt;&lt;p&gt;&amp;nbsp;&lt;/p&gt;
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&lt;p&gt;&lt;strong&gt;Don't Miss Out on the AI Advantage!&lt;/strong&gt;&lt;/p&gt;
&lt;p&gt;Join us for this insightful webinar and learn how your business can lead the AI uprising. Whether you're looking to improve efficiency, make smarter decisions, or seize new opportunities, this webinar will provide the insights you need.&lt;/p&gt;
&lt;p&gt;&amp;nbsp;&lt;/p&gt;
&lt;p&gt;&lt;em&gt;Register now and be part of the AI revolution!&lt;/em&gt;&lt;/p&gt;
&lt;p&gt;By signing up, you'll get access to our new AI consulting services and valuable resources to help your business thrive. Don’t miss this chance to stay ahead of the competition. Sign up today and start your AI journey!&lt;/p&gt;</video:description>
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&lt;p&gt;The latest releases from HubSpot are Content Hub, Marketing Hub, Service Hub, and AI advances.&lt;br /&gt;
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            <video:description>&lt;a href="https://blog.whitehat-seo.co.uk/social-media-optimisation"&gt;https://blog.whitehat-seo.co.uk/social-media-optimisation&lt;/a&gt;&lt;br /&gt;
Unlock the full potential of your social media platforms with our latest blog post on Social Media Optimization (SMO)! Discover why SMO is crucial for elevating your brand's online presence and learn six effective strategies to enhance your engagement, reach, and conversion rates. Whether you're looking to increase follower growth, drive more website traffic, or boost your sales through social media, our post provides expert insights and practical tips to help you succeed. Dive into the world of SMO and transform your social media from average to extraordinary.</video:description>
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            <video:duration>211</video:duration>
            <video:category>Promotions</video:category>
            <video:tag>social media</video:tag>
            <video:tag>social media marketing</video:tag>
            <video:tag>social media strategy</video:tag>
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    </url>
    <url>
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            <video:title>Unleashing the Power of SMS in Your Campaigns: London HUG March 2024</video:title>
            <video:description>Slide deck and additional resources here: https://info.whitehat-seo.co.uk/hug-20240321&lt;/p&gt;
&lt;p&gt;Join us for an insightful webinar on integrating SMS into your HubSpot campaigns to elevate your marketing efforts. In this session, Milorad Mitrovic, Cloud Communications Expert at Mitto, will guide you through the world of omnichannel marketing and demonstrate how SMS can help you achieve maximum impact.&lt;/p&gt;
&lt;p&gt;Discover the untapped potential of SMS and learn how it compares to email in terms of open rates and response rates. Mitrovic will showcase Mitto's seamless integration capabilities with HubSpot, highlighting how their robust and cost-effective routing, along with exceptional support, can enhance your HubSpot experience by adding high-quality SMS functionalities.&lt;/p&gt;
&lt;p&gt;Throughout the webinar, you'll gain valuable insights on:&lt;/p&gt;
&lt;p&gt;The importance of CRM in marketing and HubSpot's key features and benefits&lt;br /&gt;
The power of omnichannel marketing and the need to diversify communication channels&lt;br /&gt;
Step-by-step guidance on integrating SMS into your HubSpot campaigns&lt;br /&gt;
Real-life customer success stories illustrating the effectiveness of SMS integration&lt;br /&gt;
Mitrovic will also share a specific customer story, detailing their industry challenges, how they implemented SMS within HubSpot, and the impressive results they achieved.&lt;/p&gt;
&lt;p&gt;By the end of the session, you'll have a clear understanding of the value SMS brings to your HubSpot campaigns and how to maximize your investment. Don't miss this opportunity to learn from an experienced professional and take your marketing efforts to the next level!&lt;/p&gt;
&lt;p&gt;Stay tuned for the Q&amp;A session, where Mitrovic will address your queries regarding SMS integration, HubSpot, or omnichannel marketing. If you have any further questions or wish to explore additional resources, feel free to reach out using the contact information provided.&lt;/p&gt;
&lt;p&gt;Thank you for joining us, and we look forward to helping you unlock the power of SMS in your HubSpot campaigns!</video:description>
            <video:publication_date>2024-03-25T14:53:40+00:00</video:publication_date>
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            <video:duration>2030</video:duration>
            <video:category>HubSpot User Group</video:category>
            <video:tag>hubspot</video:tag>
            <video:tag>hubspot user group</video:tag>
            <video:tag>sms</video:tag>
        </video:video>
    </url>
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            <video:description>&lt;a href="https://blog.whitehat-seo.co.uk/inbound-marketing-close-crm"&gt;https://blog.whitehat-seo.co.uk/inbound-marketing-close-crm&lt;/a&gt;&lt;/p&gt;
&lt;p&gt;Master the Close phase of inbound marketing with our comprehensive guide. Discover effective strategies for lead nurturing, CRM utilization, automated email workflows, and lead scoring to boost conversions and drive revenue growth.</video:description>
            <video:publication_date>2024-03-11T20:24:16+00:00</video:publication_date>
            <video:family_friendly>yes</video:family_friendly>
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            <video:category>Promotions</video:category>
            <video:tag>inbound marketing</video:tag>
            <video:tag>sales strategy</video:tag>
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            <video:title>Mastering Video Marketing A Modern Strategy</video:title>
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&lt;p&gt;Dive into the dynamic world of Video Marketing Strategy with our latest blog post! Uncover the essentials of creating compelling video content that captivates and engages your audience. From understanding the rise of video in the digital age to crafting tailored marketing strategies, identifying your video goals, and choosing the right types of videos to elevate your brand—we've got you covered. Plus, gain insider insights on video production essentials and learn how to maximize your reach across social media platforms with platform-specific formats. Whether you're a marketing professional looking to refine your video marketing approach or a business owner eager to enhance your brand's online presence, this comprehensive guide is your go-to resource. Join us on this journey to transform your brand's online essence through the power of video marketing. Click the link to read the full post and embark on your video marketing voyage today!</video:description>
            <video:publication_date>2024-03-09T13:07:38+00:00</video:publication_date>
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            <video:duration>175</video:duration>
            <video:category>Promotions</video:category>
            <video:tag>video marketing</video:tag>
            <video:tag>video marketing strategy</video:tag>
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&lt;p&gt;Get ahead in 2024! Discover the SEO trends, EEAT tactics, and technical optimizations you need for search engine success.</video:description>
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            <video:tag>search engine optimisation</video:tag>
            <video:tag>seo</video:tag>
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&lt;p&gt;Unlock the Power of Smart CTAs!&lt;/p&gt;
&lt;p&gt;Tired of generic website buttons that miss the mark? In this video, we dive into smart CTAs – your secret weapon for personalized marketing and boosting conversions. Discover:&lt;/p&gt;
&lt;p&gt;What smart CTAs are and why they outperform the classics&lt;br /&gt;
Real-world scenarios where they make a HUGE difference&lt;br /&gt;
How to use data to create CTAs that genuinely connect with your audience&lt;br /&gt;
Ready to transform your inbound marketing? Hit 'play' and learn the smart CTA strategies that get results!</video:description>
            <video:publication_date>2024-02-18T14:14:24+00:00</video:publication_date>
            <video:family_friendly>yes</video:family_friendly>
            <video:duration>147</video:duration>
            <video:category>Promotions</video:category>
            <video:tag>inbound marketing</video:tag>
        </video:video>
    </url>
    <url>
        <loc>https://video.whitehat-seo.co.uk/mastering-seo-in-2024</loc>
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            <video:description>&lt;a href="https://blog.whitehat-seo.co.uk/key-seo-components"&gt;https://blog.whitehat-seo.co.uk/key-seo-components&lt;/a&gt;&lt;/p&gt;
&lt;p&gt;Think your old blog posts are past their prime? Think again! Watch this video to learn how  I transformed an outdated article into a traffic magnet with a few simple 2024 SEO tweaks</video:description>
            <video:publication_date>2024-02-16T16:26:51+00:00</video:publication_date>
            <video:family_friendly>yes</video:family_friendly>
            <video:duration>175</video:duration>
            <video:category>Promotions</video:category>
            <video:tag>search engine optimisation</video:tag>
            <video:tag>seo</video:tag>
        </video:video>
    </url>
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            <video:title>Sandler Whitehat - Case Study - HubSpot Sales CRM Implementation</video:title>
            <video:description>Our teams brought complementary strengths to bring Sandler's vision to life within HubSpot. Digifianz leveraged its expertise in sales process design, refining Sandler's established methodology to function seamlessly within HubSpot Sales Hub. Meanwhile, Whitehat SEO played a lead role in the technical implementation, bringing a high level of HubSpot expertise, CRM skills and knowledge of the UK market.</video:description>
            <video:publication_date>2024-02-15T19:18:41+00:00</video:publication_date>
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            <video:duration>922</video:duration>
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            <video:tag>crm implementaiton</video:tag>
            <video:tag>hubspot</video:tag>
            <video:tag>sales training</video:tag>
            <video:tag>Sandler</video:tag>
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    </url>
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&lt;p&gt;Unlock the secrets of dental marketing with our essential guide. Learn how to elevate your practice using social media, email, and HubSpot tools for better visibility and patient engagement. Discover the power of inbound marketing, the importance of online reviews, and how community events can connect you with potential patients. Whether you're new to digital marketing or looking to refine your strategy, this video offers actionable insights to grow your practice. Watch now for tips on improving your dental marketing strategy.</video:description>
            <video:publication_date>2024-02-15T14:49:27+00:00</video:publication_date>
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            <video:category>Promotions</video:category>
            <video:tag>dental marketing</video:tag>
            <video:tag>inbound marketing</video:tag>
            <video:tag>local seo</video:tag>
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    </url>
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            <video:description>&lt;a href="https://blog.whitehat-seo.co.uk/brand-marketing"&gt;https://blog.whitehat-seo.co.uk/brand-marketing&lt;/a&gt;&lt;/p&gt;
&lt;p&gt;Explore the essence of brand marketing in the digital era. This video delves into the importance of storytelling, emotional engagement, and the innovative use of technology to build memorable brands. Learn how to create deep connections with your audience, leverage HubSpot's tools for cohesive narratives, and stay ahead with AI-driven personalization strategies. Perfect for entrepreneurs and marketers alike, these insights offer a roadmap to transforming your brand into an integral part of your customers' lives. Join us for a concise journey into the future of effective brand marketing.</video:description>
            <video:publication_date>2024-02-12T21:56:23+00:00</video:publication_date>
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            <video:duration>129</video:duration>
            <video:category>Promotions</video:category>
            <video:tag>brand marketing</video:tag>
            <video:tag>inbound marketing</video:tag>
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    </url>
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            <video:title>Mastering SEO Ranking Factors</video:title>
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&lt;p&gt;Unlock the secrets to skyrocketing your website's search engine rankings with our latest video on SEO strategies! Dive deep into the world of SEO, from mastering on-page and technical SEO essentials to crafting high-quality content and building powerful backlinks. Learn how optimizing user experience and leveraging social signals can significantly boost your site's visibility. Whether you're new to SEO or looking to enhance your current strategies, this video provides actionable insights and tips to help you dominate search results and drive more traffic to your site. Don't miss out on the chance to transform your online presence. Watch now and start climbing the SEO ladder towards success!</video:description>
            <video:publication_date>2024-02-11T17:01:10+00:00</video:publication_date>
            <video:family_friendly>yes</video:family_friendly>
            <video:duration>124</video:duration>
            <video:category>Promotions</video:category>
            <video:tag>seo</video:tag>
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&lt;p&gt;Learn how to craft a digital front door that welcomes visitors with the right message, compels them with irresistible calls-to-action, and builds trust with social proof. We'll guide you through the anatomy of a high-converting landing page, share strategies for attracting traffic, and show you how to leverage tools like HubSpot for optimization. Whether you're promoting an eBook, showcasing real estate properties, or looking to boost your marketing campaigns, this video provides the insights you need to turn browsers into buyers. Join us as we explore the key to unlocking your campaign's full potential, making every click count.</video:description>
            <video:publication_date>2024-02-10T15:59:36+00:00</video:publication_date>
            <video:family_friendly>yes</video:family_friendly>
            <video:duration>163</video:duration>
            <video:category>Promotions</video:category>
            <video:tag>hubspot</video:tag>
            <video:tag>inbound marketing</video:tag>
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    </url>
    <url>
        <loc>https://video.whitehat-seo.co.uk/mastering-social-media-for-business</loc>
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            <video:title>Mastering Social Media for Business</video:title>
            <video:description>&lt;a href="https://blog.whitehat-seo.co.uk/social-media-for-business"&gt;https://blog.whitehat-seo.co.uk/social-media-for-business&lt;/a&gt;&lt;/p&gt;
&lt;p&gt;Welcome to our in-depth exploration of social media marketing, designed specifically for entrepreneurs and marketers looking to elevate their brand and harness the full potential of digital platforms. This comprehensive guide delves into the art and science of leveraging social media for business growth, offering practical strategies and insights for effective networking, enhanced brand visibility, and targeted lead generation.&lt;/p&gt;
&lt;p&gt;In this video, you'll discover:&lt;/p&gt;
&lt;p&gt;How to transform your social media presence into a dynamic tool for business communication and networking.&lt;br /&gt;
The secrets to building a strong, engaged community on platforms like Twitter, Facebook, and LinkedIn.&lt;br /&gt;
Strategies for enhancing brand visibility with compelling, visually-driven content on Instagram.&lt;br /&gt;
Advanced techniques for lead generation through targeted campaigns, utilizing the sophisticated analytics tools of LinkedIn.&lt;br /&gt;
Tips for crafting a robust social media strategy that aligns with your specific business goals and audience needs.&lt;br /&gt;
Real-life examples and success stories demonstrating the transformative power of social media in the B2B and B2C sectors.&lt;br /&gt;
Whether you're a startup entrepreneur or a seasoned marketer, this video will provide valuable insights to help you navigate the ever-evolving landscape of social media marketing. Stay tuned for actionable tips and tactics that will empower you to craft a more impactful, data-driven social media approach, turning your digital interactions into tangible business results.&lt;/p&gt;
&lt;p&gt;Don't forget to like, share, and subscribe for more insightful content on digital marketing and business strategy. Drop your questions or experiences in the comments below – we love hearing from you!&lt;/p&gt;
&lt;p&gt;#SocialMediaMarketing #DigitalStrategy #BrandGrowth #LeadGeneration #BusinessNetworking #Entrepreneurship #MarketingTips #SocialMediaForBusiness</video:description>
            <video:publication_date>2024-02-03T14:10:01+00:00</video:publication_date>
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            <video:duration>185</video:duration>
            <video:category>Promotions</video:category>
            <video:tag>social media marketing</video:tag>
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    </url>
    <url>
        <loc>https://video.whitehat-seo.co.uk/revolutionize-your-business-a</loc>
        <video:video>
            <video:player_loc allow_embed="yes">https://video.whitehat-seo.co.uk/v.ihtml/player.html?photo_id=93123765</video:player_loc>
            <video:content_loc>https://video.whitehat-seo.co.uk/64968558/93123765/16c2ad90f5bd45f0013b035bd64c6435/video_medium/revolutionize-your-business-a-video.mp4</video:content_loc>
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            <video:title>Revolutionize Your Business a strategic marketing consultant</video:title>
            <video:description>&lt;a href="https://blog.whitehat-seo.co.uk/strategic-marketing-consulting-london"&gt;https://blog.whitehat-seo.co.uk/strategic-marketing-consulting-london&lt;/a&gt;&lt;/p&gt;
&lt;p&gt;Welcome to Whitehat's latest video on strategic marketing consulting in London, where we turn digital chaos into strategic success! Dive into our comprehensive guide to understand how marketing consultants can revolutionize your business's approach to digital marketing. From fine-tuning marketing efforts to leveraging comprehensive creative teams, we cover it all. This video is a must-watch for businesses looking to navigate the complex digital waters of marketing with ease and efficiency.&lt;/p&gt;
&lt;p&gt;&#128269; In This Video, You'll Learn About:&lt;/p&gt;
&lt;p&gt;The Strategic Advantage of Hiring a Marketing Consultant&lt;br /&gt;
Specialized Expertise in Digital Marketing&lt;br /&gt;
Fine-Tuning Your Marketing Efforts&lt;br /&gt;
Comprehensive Creative Teams at Your Disposal&lt;br /&gt;
Streamlining Operations with a Marketing Agency&lt;br /&gt;
The Impact of Digital Marketing on Business Growth&lt;br /&gt;
Tailoring Your Marketing Strategy for the UK Market&lt;br /&gt;
FAQs about Strategic Marketing Consulting in London&lt;br /&gt;
&#127919; Key Takeaways:&lt;/p&gt;
&lt;p&gt;Understand the vital role of marketing consultants in shaping your brand's digital presence.&lt;br /&gt;
Discover the benefits of a full-service marketing agency, from in-house writers to developers.&lt;br /&gt;
Learn how to streamline your marketing operations for better results.&lt;br /&gt;
Get insights on tailoring your marketing strategy to fit the unique UK market.&lt;br /&gt;
&#129300; FAQs Covered:&lt;/p&gt;
&lt;p&gt;What does a strategic marketing consultant do?&lt;br /&gt;
How much should a marketing consultant charge in the UK?&lt;br /&gt;
What is the hourly rate for a marketing strategy consultant?&lt;br /&gt;
The difference between a marketing consultant and a marketing strategist.&lt;br /&gt;
&#128640; Conclusion:&lt;br /&gt;
Embrace the power of strategic marketing consulting to rise above the competition in London's bustling digital landscape. With Whitehat's expert guidance, your business can master digital trends and tailor strategies for optimal success in the UK market.</video:description>
            <video:publication_date>2024-01-30T14:48:08+00:00</video:publication_date>
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            <video:duration>104</video:duration>
            <video:category>Promotions</video:category>
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            <video:tag>marketing consultant</video:tag>
            <video:tag>marketing strategy</video:tag>
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    </url>
    <url>
        <loc>https://video.whitehat-seo.co.uk/mastering-the-art-of-buyer-persona</loc>
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            <video:title>Mastering the Art of Buyer Persona Template Creation</video:title>
            <video:description>&lt;a href="https://blog.whitehat-seo.co.uk/persona-template"&gt;https://blog.whitehat-seo.co.uk/persona-template&lt;/a&gt;&lt;/p&gt;
&lt;p&gt;Welcome to the art of crafting a buyer persona template, where data points and insights are your brushes and oils. In this video, we dive into the heart of inbound marketing, unveiling how to create the perfect buyer persona, akin to sketching a captivating character for a bestseller novel. This process is essential in the realm of business-to-business marketing, offering you the tools to understand and connect with your ideal customer deeply. Join us as we explore this vital strategy that could turn your marketing efforts into a masterpiece of success!</video:description>
            <video:publication_date>2024-01-29T20:32:50+00:00</video:publication_date>
            <video:family_friendly>yes</video:family_friendly>
            <video:duration>146</video:duration>
            <video:category>Promotions</video:category>
            <video:tag>buyer persona</video:tag>
            <video:tag>inbound marketing</video:tag>
        </video:video>
    </url>
    <url>
        <loc>https://video.whitehat-seo.co.uk/decoding-seo-costs-a-comprehensive</loc>
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            <video:title>Decoding SEO Costs A Comprehensive Guide</video:title>
            <video:description>&lt;a href="https://blog.whitehat-seo.co.uk/seo-costs"&gt;https://blog.whitehat-seo.co.uk/seo-costs&lt;/a&gt;&lt;/p&gt;
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            <video:publication_date>2024-01-28T18:20:48+00:00</video:publication_date>
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            <video:duration>157</video:duration>
            <video:category>Promotions</video:category>
            <video:tag>seo</video:tag>
            <video:tag>seo packages</video:tag>
            <video:tag>seo services</video:tag>
        </video:video>
    </url>
    <url>
        <loc>https://video.whitehat-seo.co.uk/mastering-conversion-rate</loc>
        <video:video>
            <video:player_loc allow_embed="yes">https://video.whitehat-seo.co.uk/v.ihtml/player.html?photo_id=92948194</video:player_loc>
            <video:content_loc>https://video.whitehat-seo.co.uk/64968580/92948194/bcfd4af0c7be873dc82eef9235f07e0c/video_medium/mastering-conversion-rate-video.mp4</video:content_loc>
            <video:thumbnail_loc>https://video.whitehat-seo.co.uk/64968580/92948194/bcfd4af0c7be873dc82eef9235f07e0c/small/mastering-conversion-rate-thumbnail.jpg</video:thumbnail_loc>
            <video:title>Mastering Conversion Rate Optimisation</video:title>
            <video:description>&lt;a href="https://blog.whitehat-seo.co.uk/conversion-optimisation-strategies"&gt;https://blog.whitehat-seo.co.uk/conversion-optimisation-strategies&lt;/a&gt;&lt;/p&gt;
&lt;p&gt;You're about to dive deep into proven tactics to help increase conversion rates like leveraging exit intent pop-ups for lead capture, harnessing live chat for real-time engagement, understanding how form length affects conversion rates, creating campaign-specific landing pages, a/b tests and optimizing acquisition channels.</video:description>
            <video:publication_date>2024-01-26T15:33:31+00:00</video:publication_date>
            <video:family_friendly>yes</video:family_friendly>
            <video:duration>147</video:duration>
            <video:category>Promotions</video:category>
            <video:tag>conversion rate optimisation</video:tag>
            <video:tag>CRO</video:tag>
            <video:tag>inbound marketing</video:tag>
        </video:video>
    </url>
    <url>
        <loc>https://video.whitehat-seo.co.uk/mapping-the-customer-journey-a</loc>
        <video:video>
            <video:player_loc allow_embed="yes">https://video.whitehat-seo.co.uk/v.ihtml/player.html?photo_id=92835871</video:player_loc>
            <video:content_loc>https://video.whitehat-seo.co.uk/64968571/92835871/1c3d7b52b2e0597aafb13ba7b041e322/video_medium/mapping-the-customer-journey-a-video.mp4</video:content_loc>
            <video:thumbnail_loc>https://video.whitehat-seo.co.uk/64968571/92835871/1c3d7b52b2e0597aafb13ba7b041e322/small/mapping-the-customer-journey-a-thumbnail.jpg</video:thumbnail_loc>
            <video:title>Mapping the Customer Journey A Guide</video:title>
            <video:description>&lt;a href="https://blog.whitehat-seo.co.uk/creating-customer-journey-maps"&gt;https://blog.whitehat-seo.co.uk/creating-customer-journey-maps&lt;/a&gt;&lt;/p&gt;
&lt;p&gt;Imagine you're an inbound marketing detective, piecing together clues to understand the story behind each customer's journey. That's what creating customer journey maps is all about—unlocking insights that turn average experiences into remarkable ones.</video:description>
            <video:publication_date>2024-01-24T13:35:18+00:00</video:publication_date>
            <video:family_friendly>yes</video:family_friendly>
            <video:duration>147</video:duration>
            <video:category>Promotions</video:category>
            <video:tag>customer journey map</video:tag>
            <video:tag>inbound marketing</video:tag>
        </video:video>
    </url>
    <url>
        <loc>https://video.whitehat-seo.co.uk/inbound-vs-outbound-marketing</loc>
        <video:video>
            <video:player_loc allow_embed="yes">https://video.whitehat-seo.co.uk/v.ihtml/player.html?photo_id=92657029</video:player_loc>
            <video:content_loc>https://video.whitehat-seo.co.uk/64968560/92657029/d697140fb57ffa746f006a16fd03dde7/video_medium/inbound-vs-outbound-marketing-video.mp4</video:content_loc>
            <video:thumbnail_loc>https://video.whitehat-seo.co.uk/64968560/92657029/d697140fb57ffa746f006a16fd03dde7/small/inbound-vs-outbound-marketing-thumbnail.jpg</video:thumbnail_loc>
            <video:title>Inbound vs Outbound Marketing</video:title>
            <video:description>&lt;a href="https://blog.whitehat-seo.co.uk/benefits-of-inbound-marketing"&gt;https://blog.whitehat-seo.co.uk/benefits-of-inbound-marketing&lt;/a&gt;&lt;/p&gt;
&lt;p&gt;The benefits of inbound marketing became crystal clear: more leads, better conversion rates, lower costs—it was all there. This wasn't about chasing customers; it was about becoming the go-to spot where potential customers came for insights and stayed for solutions.</video:description>
            <video:publication_date>2024-01-20T17:02:22+00:00</video:publication_date>
            <video:family_friendly>yes</video:family_friendly>
            <video:duration>165</video:duration>
            <video:category>Promotions</video:category>
            <video:tag>inbound marketing</video:tag>
            <video:tag>outbound marketing</video:tag>
        </video:video>
    </url>
    <url>
        <loc>https://video.whitehat-seo.co.uk/mastering-author-performance-for</loc>
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            <video:content_loc>https://video.whitehat-seo.co.uk/64968556/92612729/ecbaafe456163c67b6e57591d9f0a230/video_medium/mastering-author-performance-for-video.mp4</video:content_loc>
            <video:thumbnail_loc>https://video.whitehat-seo.co.uk/64968556/92612729/ecbaafe456163c67b6e57591d9f0a230/small/mastering-author-performance-for-thumbnail.jpg</video:thumbnail_loc>
            <video:title>Mastering Author Performance for SEO Success</video:title>
            <video:description>&lt;a href="https://blog.whitehat-seo.co.uk/evaluating-author-performance-for-seo"&gt;https://blog.whitehat-seo.co.uk/evaluating-author-performance-for-seo&lt;/a&gt;&lt;/p&gt;
&lt;p&gt;We're diving deep into how gauging an author's clout isn't just smart—it’s crucial for standing out in Google’s eyes. By sticking around, you'll get savvy about leveraging E-A-T to amp up your content and find out why an author bio could be your new secret weapon for user trust.</video:description>
            <video:publication_date>2024-01-18T16:48:44+00:00</video:publication_date>
            <video:family_friendly>yes</video:family_friendly>
            <video:duration>150</video:duration>
            <video:category>Promotions</video:category>
            <video:tag>authority content</video:tag>
            <video:tag>seo</video:tag>
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    </url>
    <url>
        <loc>https://video.whitehat-seo.co.uk/mastering-email-marketing-hubspot</loc>
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            <video:title>Mastering Email Marketing_ HubSpot &amp; B2B.mp4</video:title>
            <video:description>&lt;a href="https://blog.whitehat-seo.co.uk/email-marketing"&gt;https://blog.whitehat-seo.co.uk/email-marketing&lt;/a&gt;&lt;/p&gt;
&lt;p&gt;This guide will walk you through everything from integrating email into your marketing strategy with inbound tactics to personalizing content so it speaks directly to your customer. Think about building robust lists and creating a marketing email people can't wait to open. You'll learn how a smart email marketing strategy drives serious results—think higher engagement and conversion rates that move the needle for small businesses.</video:description>
            <video:publication_date>2024-01-15T22:27:58+00:00</video:publication_date>
            <video:family_friendly>yes</video:family_friendly>
            <video:duration>179</video:duration>
            <video:category>Promotions</video:category>
            <video:tag>email marketing</video:tag>
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    <url>
        <loc>https://video.whitehat-seo.co.uk/digital-marketing-what-agencies-do</loc>
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            <video:title>Digital Marketing What Agencies Do</video:title>
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&lt;p&gt;A digital marketing agency is a marketing agency that focuses on the changing landscape of the digital era. Digital marketing agencies, in contrast with other marketing groups, concentrate mainly on leveraging new technologies and modern techniques to bolster their clients’ reputations and sales.</video:description>
            <video:publication_date>2023-12-29T16:09:22+00:00</video:publication_date>
            <video:family_friendly>yes</video:family_friendly>
            <video:duration>145</video:duration>
            <video:category>Promotions</video:category>
            <video:tag>digital marketing agency</video:tag>
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    </url>
    <url>
        <loc>https://video.whitehat-seo.co.uk/seo-2024-future-trends</loc>
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            <video:title>SEO 2024 Future Trends</video:title>
            <video:description>&lt;a href="https://blog.whitehat-seo.co.uk/seo-trends"&gt;https://blog.whitehat-seo.co.uk/seo-trends&lt;/a&gt;&lt;/p&gt;
&lt;p&gt;The landscape has transformed dramatically, from meta tags acting as gatekeepers to AI shaping our very approach to content creation. But here's your lifeline: In this piece, we're diving deep into how artificial intelligence isn't just complementing human ingenuity—it’s becoming a cornerstone of how Google understands relevance itself.</video:description>
            <video:publication_date>2023-12-29T15:44:08+00:00</video:publication_date>
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            <video:category>Promotions</video:category>
            <video:tag>SEO Trends</video:tag>
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            <video:title>Mastering Content Creation A Guide for  2024</video:title>
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&lt;p&gt;Creating quality content is essential for achieving online success. What precisely is meant by 'high quality'? Let’s say you're making a cake: good content writing skills are your ingredients, and SEO is the recipe guiding you to sweet success. To bake this metaphorical cake just right, every sprinkle of sugar must attract search engines while delighting the taste buds of your audience.</video:description>
            <video:publication_date>2023-12-22T11:32:13+00:00</video:publication_date>
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            <video:duration>179</video:duration>
            <video:category>Promotions</video:category>
            <video:tag>content marketing</video:tag>
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    </url>
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        <loc>https://video.whitehat-seo.co.uk/building-your-marketing-dream-team</loc>
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            <video:title>Building Your Marketing Dream Team</video:title>
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&lt;p&gt;We're going to unpack the strategies that can transform your marketing team into a dynamic force. A squad geared up for success with every member feeling valued and fairly compensated. Because when everyone is on board, pulling in the same direction, that's when real magic happens—results follow naturally.</video:description>
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        <loc>https://video.whitehat-seo.co.uk/what-is-inbound-marketing</loc>
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            <video:title>What Is Inbound Marketing</video:title>
            <video:description>&lt;a href="https://blog.whitehat-seo.co.uk/what-is-inbound-marketing"&gt;https://blog.whitehat-seo.co.uk/what-is-inbound-marketing&lt;/a&gt;&lt;/p&gt;
&lt;p&gt;it's that savvy blend of content creation, social media charm, and email wit that turns strangers into friends and then customers. It's how small businesses can rub shoulders with giants without breaking a sweat.</video:description>
            <video:publication_date>2023-12-19T15:36:02+00:00</video:publication_date>
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            <video:category>Promotions</video:category>
            <video:tag>hubspot</video:tag>
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        </video:video>
    </url>
    <url>
        <loc>https://video.whitehat-seo.co.uk/law-firm-marketing-in-2024</loc>
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            <video:title>Law Firm Marketing in 2024</video:title>
            <video:description>&lt;a href="https://blog.whitehat-seo.co.uk/law-firm-marketing"&gt;https://blog.whitehat-seo.co.uk/law-firm-marketing&lt;/a&gt;&lt;/p&gt;
&lt;p&gt;Curious to learn more? Let's dive into our journey of turning old, tired methods into fresh and effective law firm marketing strategies. We'll discuss how using tools like SEO optimization, email newsletters and working with a law firm marketing agency can create remarkable results.</video:description>
            <video:publication_date>2023-12-14T15:58:23+00:00</video:publication_date>
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            <video:duration>186</video:duration>
            <video:category>Promotions</video:category>
            <video:tag>digital marketing for solicitors</video:tag>
            <video:tag>law firm marketing</video:tag>
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        <loc>https://video.whitehat-seo.co.uk/mastering-ppc-uks-b2b-marketing</loc>
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            <video:player_loc allow_embed="yes">https://video.whitehat-seo.co.uk/v.ihtml/player.html?photo_id=91699650</video:player_loc>
            <video:content_loc>https://video.whitehat-seo.co.uk/64968577/91699650/a16552fa4872df784aab9d0912ed1563/video_medium/mastering-ppc-uks-b2b-marketing-video.mp4</video:content_loc>
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            <video:title>Mastering PPC UKs B2B Marketing Game</video:title>
            <video:description>&lt;a href="https://blog.whitehat-seo.co.uk/ppc-marketing"&gt;https://blog.whitehat-seo.co.uk/ppc-marketing&lt;/a&gt;&lt;/p&gt;
&lt;p&gt;When it comes to generating leads and boosting sales, Pay-Per-Click (PPC) marketing is a game-changer for many businesses. This advertising model lets advertisers pay each time someone clicks on their ads - hence the name.</video:description>
            <video:publication_date>2023-12-14T10:52:16+00:00</video:publication_date>
            <video:family_friendly>yes</video:family_friendly>
            <video:duration>198</video:duration>
            <video:category>Promotions</video:category>
            <video:tag>ppc</video:tag>
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    <url>
        <loc>https://video.whitehat-seo.co.uk/mastering-local-seo-in-the-uk</loc>
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            <video:player_loc allow_embed="yes">https://video.whitehat-seo.co.uk/v.ihtml/player.html?photo_id=91666608</video:player_loc>
            <video:content_loc>https://video.whitehat-seo.co.uk/64968561/91666608/aa5a845ac3a19f10e51d1b5b2be03777/video_medium/mastering-local-seo-in-the-uk-video.mp4</video:content_loc>
            <video:thumbnail_loc>https://video.whitehat-seo.co.uk/64968561/91666608/aa5a845ac3a19f10e51d1b5b2be03777/small/mastering-local-seo-in-the-uk-thumbnail.jpg</video:thumbnail_loc>
            <video:title>Mastering Local SEO in the UK</video:title>
            <video:description>&lt;a href="https://blog.whitehat-seo.co.uk/local-seo"&gt;https://blog.whitehat-seo.co.uk/local-seo&lt;/a&gt;&lt;/p&gt;
&lt;p&gt;Imagine walking down a bustling street in your city, craving some good old fish and chips. You whip out your phone and type "best fish and chips near me". Google springs into action, serving you a list of local businesses matching your hunger pangs. This is the magic of local SEO.</video:description>
            <video:publication_date>2023-12-13T13:27:33+00:00</video:publication_date>
            <video:family_friendly>yes</video:family_friendly>
            <video:duration>156</video:duration>
            <video:category>Promotions</video:category>
            <video:tag>digital marketing</video:tag>
            <video:tag>local seo</video:tag>
            <video:tag>search engine optimisation</video:tag>
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    <url>
        <loc>https://video.whitehat-seo.co.uk/mastering-content-distribution-on</loc>
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            <video:player_loc allow_embed="yes">https://video.whitehat-seo.co.uk/v.ihtml/player.html?photo_id=91630906</video:player_loc>
            <video:content_loc>https://video.whitehat-seo.co.uk/64968556/91630906/f626a2c4b99e8723d6a757383f976f3a/video_medium/mastering-content-distribution-on-video.mp4</video:content_loc>
            <video:thumbnail_loc>https://video.whitehat-seo.co.uk/64968556/91630906/f626a2c4b99e8723d6a757383f976f3a/small/mastering-content-distribution-on-thumbnail.jpg</video:thumbnail_loc>
            <video:title>Mastering Content Distribution On Social</video:title>
            <video:description>&lt;a href="https://blog.whitehat-seo.co.uk/4-ways-to-distribute-content-via-social-media"&gt;https://blog.whitehat-seo.co.uk/4-ways-to-distribute-content-via-social-media&lt;/a&gt;&lt;/p&gt;
&lt;p&gt;In today's digital age, merely creating content isn't enough. Think about your current distribution strategy: are you tailoring it to each social media platform, or are you applying a one-size-fits-all approach?</video:description>
            <video:publication_date>2023-12-12T17:16:39+00:00</video:publication_date>
            <video:family_friendly>yes</video:family_friendly>
            <video:duration>166</video:duration>
            <video:category>Promotions</video:category>
            <video:tag>social media marketing</video:tag>
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        <loc>https://video.whitehat-seo.co.uk/mastering-seo-campaigns-with</loc>
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            <video:player_loc allow_embed="yes">https://video.whitehat-seo.co.uk/v.ihtml/player.html?photo_id=91586614</video:player_loc>
            <video:content_loc>https://video.whitehat-seo.co.uk/64968555/91586614/0b36c38f49a7431f1204ffc13cc893e2/video_medium/mastering-seo-campaigns-with-video.mp4</video:content_loc>
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            <video:title>Mastering SEO Campaigns with HubSpot</video:title>
            <video:description>&lt;a href="https://blog.whitehat-seo.co.uk/seo-campaign"&gt;https://blog.whitehat-seo.co.uk/seo-campaign&lt;/a&gt;&lt;/p&gt;
&lt;p&gt;The heart of a successful digital marketing strategy often beats with the rhythm set by an effective SEO campaign. What is an SEO campaign, and why should its success be of importance to you?</video:description>
            <video:publication_date>2023-12-11T15:02:58+00:00</video:publication_date>
            <video:family_friendly>yes</video:family_friendly>
            <video:duration>227</video:duration>
            <video:category>Promotions</video:category>
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            <video:tag>search engine optimization</video:tag>
            <video:tag>seo campaigns</video:tag>
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    <url>
        <loc>https://video.whitehat-seo.co.uk/ai-revolution-the-future-of</loc>
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            <video:player_loc allow_embed="yes">https://video.whitehat-seo.co.uk/v.ihtml/player.html?photo_id=91515046</video:player_loc>
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            <video:title>AI Revolution_ The Future of Marketing</video:title>
            <video:description>&lt;a href="https://blog.whitehat-seo.co.uk/ai-for-marketers"&gt;https://blog.whitehat-seo.co.uk/ai-for-marketers&lt;/a&gt;&lt;/p&gt;
&lt;p&gt;Many are clueless about how to leverage this advanced technology. However, this knowledge gap separates the conventional marketer from the futuristic strategist. To reach a higher level of success, it is essential to master the use of AI in marketing strategy.</video:description>
            <video:publication_date>2023-12-10T11:45:07+00:00</video:publication_date>
            <video:family_friendly>yes</video:family_friendly>
            <video:duration>243</video:duration>
            <video:category>Promotions</video:category>
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            <video:tag>marketing strategy</video:tag>
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        <loc>https://video.whitehat-seo.co.uk/white-hat-vs-black-hat-the-seo</loc>
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            <video:player_loc allow_embed="yes">https://video.whitehat-seo.co.uk/v.ihtml/player.html?photo_id=91502176</video:player_loc>
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            <video:title>White Hat vs Black Hat The SEO Showdown.mp4</video:title>
            <video:description>&lt;a href="https://blog.whitehat-seo.co.uk/white-hat-seo"&gt;https://blog.whitehat-seo.co.uk/white-hat-seo&lt;/a&gt;&lt;/p&gt;
&lt;p&gt;Imagine trying to find a hidden treasure in the vast digital ocean. That's what it feels like when your website is lost among millions on the internet. But, there's one reliable compass that can guide you - white hat SEO.&lt;/p&gt;
&lt;p&gt;This isn't about magic tricks or quick fixes; it’s a commitment to quality and relevance. A commitment I once shrugged off as 'just another marketing buzzword'. Boy, was I wrong!</video:description>
            <video:publication_date>2023-12-09T13:14:45+00:00</video:publication_date>
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            <video:tag>search engine optimization</video:tag>
            <video:tag>white hat seo</video:tag>
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    <url>
        <loc>https://video.whitehat-seo.co.uk/mastering-contextual-marketing</loc>
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            <video:player_loc allow_embed="yes">https://video.whitehat-seo.co.uk/v.ihtml/player.html?photo_id=91490921</video:player_loc>
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            <video:title>Mastering Contextual Marketing Strategy</video:title>
            <video:description>&lt;a href="https://blog.whitehat-seo.co.uk/planning-a-contextual-marketing-strategy"&gt;https://blog.whitehat-seo.co.uk/planning-a-contextual-marketing-strategy&lt;/a&gt;&lt;/p&gt;
&lt;p&gt;Navigating the ever-changing digital marketing landscape can be daunting, but a well-crafted contextual marketing strategy can help guide you through.</video:description>
            <video:publication_date>2023-12-08T18:33:49+00:00</video:publication_date>
            <video:family_friendly>yes</video:family_friendly>
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            <video:category>Promotions</video:category>
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            <video:tag>marketing strategy</video:tag>
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    </url>
    <url>
        <loc>https://video.whitehat-seo.co.uk/black-hat-seo-unmasked-risky</loc>
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            <video:player_loc allow_embed="yes">https://video.whitehat-seo.co.uk/v.ihtml/player.html?photo_id=91456158</video:player_loc>
            <video:content_loc>https://video.whitehat-seo.co.uk/64968556/91456158/e9baf65752f112365572d873d015bd3a/video_medium/black-hat-seo-unmasked-risky-video.mp4</video:content_loc>
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            <video:title>Black Hat SEO Unmasked Risky Tactics</video:title>
            <video:description>&lt;a href="https://blog.whitehat-seo.co.uk/black-hat-seo"&gt;https://blog.whitehat-seo.co.uk/black-hat-seo&lt;/a&gt;&lt;/p&gt;
&lt;p&gt;Imagine walking on thin ice that cracks with each step - thrilling but dangerous. That's Black Hat SEO for you!</video:description>
            <video:publication_date>2023-12-07T15:18:27+00:00</video:publication_date>
            <video:family_friendly>yes</video:family_friendly>
            <video:duration>280</video:duration>
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            <video:tag>white hat seo</video:tag>
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    <url>
        <loc>https://video.whitehat-seo.co.uk/inbound-marketing-20-segmentation</loc>
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            <video:title>Inbound Marketing 2.0 Segmentation with Context</video:title>
            <video:description>&lt;a href="https://blog.whitehat-seo.co.uk/segmenting-with-context"&gt;https://blog.whitehat-seo.co.uk/segmenting-with-context&lt;/a&gt;&lt;/p&gt;
&lt;p&gt;Segmenting With Context is a contextual marketing technique that's a game-changer in the marketing world.&lt;/p&gt;
&lt;p&gt;It's not just about dividing your audience into different groups anymore. It’s more nuanced than that.&lt;/p&gt;
&lt;p&gt;The real magic happens when you start segmenting with context, creating personalized experiences for each user based on their unique journey and behaviour.</video:description>
            <video:publication_date>2023-12-05T09:46:16+00:00</video:publication_date>
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            <video:category>Promotions</video:category>
            <video:tag>contextual marketing</video:tag>
            <video:tag>inbound marketing</video:tag>
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    </url>
    <url>
        <loc>https://video.whitehat-seo.co.uk/personalisation-power-boosting</loc>
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            <video:player_loc allow_embed="yes">https://video.whitehat-seo.co.uk/v.ihtml/player.html?photo_id=91281410</video:player_loc>
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            <video:title>Personalisation Power Boosting Sales</video:title>
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&lt;p&gt;Personalization in Contextual Marketing is a game-changer for businesses looking to boost their sales.&lt;/p&gt;
&lt;p&gt;The importance of personalization is undeniable. It's the key that unlocks deeper customer engagement and significantly enhances user experience.</video:description>
            <video:publication_date>2023-12-03T14:23:38+00:00</video:publication_date>
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            <video:category>Promotions</video:category>
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    <url>
        <loc>https://video.whitehat-seo.co.uk/decoding-ux-the-new-age-of-web</loc>
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            <video:player_loc allow_embed="yes">https://video.whitehat-seo.co.uk/v.ihtml/player.html?photo_id=91269159</video:player_loc>
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            <video:title>Decoding UX The New Age of Web Design</video:title>
            <video:description>&lt;a href="https://blog.whitehat-seo.co.uk/user-experience-design"&gt;https://blog.whitehat-seo.co.uk/user-experience-design&lt;/a&gt;&lt;/p&gt;
&lt;p&gt;User Experience (UX) is a pivotal force in today's digital landscape, possessing the remarkable ability to either significantly uplift your brand or lead it to obscurity. Central to UX is the concept of contextual marketing, which focuses on creating products and services tailored to offer meaningful and relevant experiences.</video:description>
            <video:publication_date>2023-12-02T16:29:52+00:00</video:publication_date>
            <video:family_friendly>yes</video:family_friendly>
            <video:duration>199</video:duration>
            <video:category>Promotions</video:category>
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            <video:tag>website design</video:tag>
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        <loc>https://video.whitehat-seo.co.uk/contextual-marketing</loc>
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            <video:title>Contextual Marketing</video:title>
            <video:description>&lt;a href="https://blog.whitehat-seo.co.uk/contextual-marketing"&gt;https://blog.whitehat-seo.co.uk/contextual-marketing&lt;/a&gt;&lt;/p&gt;
&lt;p&gt;Contextual Marketing is not just another buzzword in the digital marketing world, but rather a potent technique that can greatly expand your business and interaction with customers.</video:description>
            <video:publication_date>2023-12-01T20:26:56+00:00</video:publication_date>
            <video:family_friendly>yes</video:family_friendly>
            <video:duration>255</video:duration>
            <video:category>Promotions</video:category>
            <video:tag>content strategy</video:tag>
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            <video:tag>inbound marketing</video:tag>
        </video:video>
    </url>
    <url>
        <loc>https://video.whitehat-seo.co.uk/creating-smart-content-in-hubspot</loc>
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            <video:player_loc allow_embed="yes">https://video.whitehat-seo.co.uk/v.ihtml/player.html?photo_id=91226397</video:player_loc>
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            <video:thumbnail_loc>https://video.whitehat-seo.co.uk/64968576/91226397/491011befbad59605f64dabee9ac8299/small/creating-smart-content-in-hubspot-thumbnail.jpg</video:thumbnail_loc>
            <video:title>Creating Smart Content in HubSpot</video:title>
            <video:description>Blog article here:&amp;nbsp;&lt;a href="https://blog.whitehat-seo.co.uk/creating-smart-content-in-hubspot"&gt;https://blog.whitehat-seo.co.uk/creating-smart-content-in-hubspot&lt;/a&gt;&lt;br&gt;&lt;br&gt;&lt;p&gt;Creating&amp;nbsp;Smart Content in HubSpot&amp;nbsp;is a game-changer for marketers.&lt;/p&gt;&lt;p&gt;This tool offers the power to personalize your website, blog posts, emails and more based on who's viewing them. It's all about providing the appropriate material to the relevant individual at precisely the right moment.&lt;/p&gt;</video:description>
            <video:publication_date>2023-11-30T18:06:02+00:00</video:publication_date>
            <video:family_friendly>yes</video:family_friendly>
            <video:duration>212</video:duration>
            <video:category>Promotions</video:category>
            <video:tag>content strategy</video:tag>
            <video:tag>hubspot</video:tag>
        </video:video>
    </url>
    <url>
        <loc>https://video.whitehat-seo.co.uk/london-hug-presentation-unlock</loc>
        <video:video>
            <video:player_loc allow_embed="yes">https://video.whitehat-seo.co.uk/v.ihtml/player.html?photo_id=90917620</video:player_loc>
            <video:content_loc>https://video.whitehat-seo.co.uk/64968575/90917620/d0ba2c3af6750ca94180cc5994ffd607/video_medium/london-hug-presentation-unlock-video.mp4</video:content_loc>
            <video:thumbnail_loc>https://video.whitehat-seo.co.uk/64968575/90917620/d0ba2c3af6750ca94180cc5994ffd607/small/london-hug-presentation-unlock-thumbnail.jpg</video:thumbnail_loc>
            <video:title>London HUG Presentation: Unlock Employee Productivity</video:title>
            <video:description>Download slides here: https://info.whitehat-seo.co.uk/hug-20231108&lt;/p&gt;
&lt;p&gt;Offer to attendees: &lt;a href="https://offer.thehypnoroom.com/hug"&gt;https://offer.thehypnoroom.com/hug&lt;/a&gt;</video:description>
            <video:publication_date>2023-11-22T15:05:06+00:00</video:publication_date>
            <video:family_friendly>yes</video:family_friendly>
            <video:duration>981</video:duration>
            <video:category>HubSpot User Group</video:category>
            <video:tag>goal setting</video:tag>
            <video:tag>hug</video:tag>
            <video:tag>productivity</video:tag>
            <video:tag>team building</video:tag>
        </video:video>
    </url>
    <url>
        <loc>https://video.whitehat-seo.co.uk/mastering-marketing-budgets-in-2014</loc>
        <video:video>
            <video:player_loc allow_embed="yes">https://video.whitehat-seo.co.uk/v.ihtml/player.html?photo_id=90795862</video:player_loc>
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            <video:title>Mastering Marketing Budgets in 2014</video:title>
            <video:description>Article here: &lt;a href="https://blog.whitehat-seo.co.uk/marketing-budget"&gt;https://blog.whitehat-seo.co.uk/marketing-budget&lt;/a&gt;&lt;/p&gt;
&lt;p&gt;Ever wondered how a simple game of numbers can determine the fate of your business? Yes, I'm talking about your marketing budget. No two companies are identical. No two businesses are the same, and what works for one may not be applicable to another. Yet every entrepreneur dreams of scaling their business to unimaginable heights.</video:description>
            <video:publication_date>2023-11-19T14:20:39+00:00</video:publication_date>
            <video:family_friendly>yes</video:family_friendly>
            <video:duration>315</video:duration>
            <video:category>Promotions</video:category>
            <video:tag>marketing</video:tag>
            <video:tag>marketing budget</video:tag>
        </video:video>
    </url>
    <url>
        <loc>https://video.whitehat-seo.co.uk/london-hug-presentation-marketing</loc>
        <video:video>
            <video:player_loc allow_embed="yes">https://video.whitehat-seo.co.uk/v.ihtml/player.html?photo_id=90785600</video:player_loc>
            <video:content_loc>https://video.whitehat-seo.co.uk/64968556/90785600/f4c4212520bee8e02e807b125b0b4613/video_medium/london-hug-presentation-marketing-video.mp4</video:content_loc>
            <video:thumbnail_loc>https://video.whitehat-seo.co.uk/64968556/90785600/f4c4212520bee8e02e807b125b0b4613/small/london-hug-presentation-marketing-thumbnail.jpg</video:thumbnail_loc>
            <video:title>London HUG Presentation: Marketing Mary AI - Fireside Chat</video:title>
            <video:description>Download slides here: &lt;a href="https://info.whitehat-seo.co.uk/hug-20231108" title="Link: https://info.whitehat-seo.co.uk/hug-20231108"&gt;https://info.whitehat-seo.co.uk/hug-20231108&lt;/a&gt;&lt;br&gt;Marketing Mary website:&amp;nbsp;&lt;a href="https://www.marketingmary.ai/" title="Link: https://www.marketingmary.ai/"&gt;https://www.marketingmary.ai/&lt;/a&gt;</video:description>
            <video:publication_date>2023-11-18T18:21:22+00:00</video:publication_date>
            <video:family_friendly>yes</video:family_friendly>
            <video:duration>3272</video:duration>
            <video:category>HubSpot User Group</video:category>
            <video:tag>ai</video:tag>
            <video:tag>hubspot user group</video:tag>
        </video:video>
    </url>
    <url>
        <loc>https://video.whitehat-seo.co.uk/london-hug-presentation-do-more</loc>
        <video:video>
            <video:player_loc allow_embed="yes">https://video.whitehat-seo.co.uk/v.ihtml/player.html?photo_id=90785559</video:player_loc>
            <video:content_loc>https://video.whitehat-seo.co.uk/64968560/90785559/9686ed03668307d2681eb203886d801a/video_medium/london-hug-presentation-do-more-video.mp4</video:content_loc>
            <video:thumbnail_loc>https://video.whitehat-seo.co.uk/64968560/90785559/9686ed03668307d2681eb203886d801a/small/london-hug-presentation-do-more-thumbnail.jpg</video:thumbnail_loc>
            <video:title>London HUG Presentation: Do more with SMS for HubSpot</video:title>
            <video:description>Download slides here: https://info.whitehat-seo.co.uk/hug-20231108</video:description>
            <video:publication_date>2023-11-18T18:15:20+00:00</video:publication_date>
            <video:family_friendly>yes</video:family_friendly>
            <video:duration>1862</video:duration>
            <video:category>HubSpot User Group</video:category>
            <video:tag>hubspot user group</video:tag>
            <video:tag>hug</video:tag>
            <video:tag>SMS</video:tag>
        </video:video>
    </url>
    <url>
        <loc>https://video.whitehat-seo.co.uk/london-hug-presentation-human</loc>
        <video:video>
            <video:player_loc allow_embed="yes">https://video.whitehat-seo.co.uk/v.ihtml/player.html?photo_id=90785022</video:player_loc>
            <video:content_loc>https://video.whitehat-seo.co.uk/64968575/90785022/c7569bf9e90e66076ddedadc03d739b4/video_medium/london-hug-presentation-human-video.mp4</video:content_loc>
            <video:thumbnail_loc>https://video.whitehat-seo.co.uk/64968575/90785022/c7569bf9e90e66076ddedadc03d739b4/small/london-hug-presentation-human-thumbnail.jpg</video:thumbnail_loc>
            <video:title>London HUG Presentation - Human Content in an AI World</video:title>
            <video:description>Slides can be downloaded here: https://info.whitehat-seo.co.uk/hug-20231108</video:description>
            <video:publication_date>2023-11-18T17:25:39+00:00</video:publication_date>
            <video:family_friendly>yes</video:family_friendly>
            <video:duration>2001</video:duration>
            <video:category>HubSpot User Group</video:category>
            <video:tag>ai</video:tag>
            <video:tag>content strategy</video:tag>
            <video:tag>hubspot user group</video:tag>
        </video:video>
    </url>
    <url>
        <loc>https://video.whitehat-seo.co.uk/mastering-seo-link-building-a-2024</loc>
        <video:video>
            <video:player_loc allow_embed="yes">https://video.whitehat-seo.co.uk/v.ihtml/player.html?photo_id=90782742</video:player_loc>
            <video:content_loc>https://video.whitehat-seo.co.uk/64968568/90782742/983b2144b0f3e6a680597c2808ab0709/video_medium/mastering-seo-link-building-a-2024-video.mp4</video:content_loc>
            <video:thumbnail_loc>https://video.whitehat-seo.co.uk/64968568/90782742/983b2144b0f3e6a680597c2808ab0709/small/mastering-seo-link-building-a-2024-thumbnail.jpg</video:thumbnail_loc>
            <video:title>Mastering SEO Link Building A 2024 Guide</video:title>
            <video:description>Article here: &lt;a href="https://blog.whitehat-seo.co.uk/seo-link-building"&gt;https://blog.whitehat-seo.co.uk/seo-link-building&lt;/a&gt;&lt;/p&gt;
&lt;p&gt;SEO link building is a challenging yet rewarding journey. In fact, when it's time to optimize and scale, the #1 obstacle is... SEO link building. The majority have NO clue how to do it. But this differentiates an average website owner from a successful digital marketer. However, if you lack the ability to construct backlinks of superior quality, then achieving success will be impossible.</video:description>
            <video:publication_date>2023-11-18T14:05:00+00:00</video:publication_date>
            <video:family_friendly>yes</video:family_friendly>
            <video:duration>227</video:duration>
            <video:category>Promotions</video:category>
            <video:tag>backlink building</video:tag>
            <video:tag>seo</video:tag>
            <video:tag>seo link building</video:tag>
        </video:video>
    </url>
    <url>
        <loc>https://video.whitehat-seo.co.uk/mastering-seo-keyword-research</loc>
        <video:video>
            <video:player_loc allow_embed="yes">https://video.whitehat-seo.co.uk/v.ihtml/player.html?photo_id=90781813</video:player_loc>
            <video:content_loc>https://video.whitehat-seo.co.uk/64968571/90781813/11475f77063759dd6c164382bb7f376f/video_medium/mastering-seo-keyword-research-video.mp4</video:content_loc>
            <video:thumbnail_loc>https://video.whitehat-seo.co.uk/64968571/90781813/11475f77063759dd6c164382bb7f376f/small/mastering-seo-keyword-research-thumbnail.jpg</video:thumbnail_loc>
            <video:title>Mastering SEO Keyword Research</video:title>
            <video:description>Complete article: &lt;a href="https://blog.whitehat-seo.co.uk/seo-keyword-research"&gt;https://blog.whitehat-seo.co.uk/seo-keyword-research&lt;/a&gt;&lt;/p&gt;
&lt;p&gt;SEO Keyword Research can feel like navigating through a maze. Truth be told, when it's time to boost website traffic and visibility, most business owners' biggest challenge is...you guessed it - SEO Keyword Research. Their heads are full of queries concerning how to accomplish it correctly. But this very skill sets apart the amateur from the professional digital marketer. If you don't master keyword research effectively, scaling your online presence will always remain an uphill battle.</video:description>
            <video:publication_date>2023-11-18T12:50:28+00:00</video:publication_date>
            <video:family_friendly>yes</video:family_friendly>
            <video:duration>295</video:duration>
            <video:category>Promotions</video:category>
            <video:tag>keyword research</video:tag>
            <video:tag>seo</video:tag>
        </video:video>
    </url>
    <url>
        <loc>https://video.whitehat-seo.co.uk/mastering-seo-reports-a</loc>
        <video:video>
            <video:player_loc allow_embed="yes">https://video.whitehat-seo.co.uk/v.ihtml/player.html?photo_id=90243537</video:player_loc>
            <video:content_loc>https://video.whitehat-seo.co.uk/64968568/90243537/304180bfdeb0667aac3dd794fc6bdd6c/video_medium/mastering-seo-reports-a-video.mp4</video:content_loc>
            <video:thumbnail_loc>https://video.whitehat-seo.co.uk/64968568/90243537/304180bfdeb0667aac3dd794fc6bdd6c/small/mastering-seo-reports-a-thumbnail.jpg</video:thumbnail_loc>
            <video:title>Mastering SEO Reports_ A Comprehensive Guide 2024.mp4</video:title>
            <video:description>&lt;a href="https://blog.whitehat-seo.co.uk/seo-report"&gt;https://blog.whitehat-seo.co.uk/seo-report&lt;/a&gt;&lt;/p&gt;
&lt;p&gt;Creating an SEO Report can feel like a minefield for many. You've got the tools, you've tracked the data, but what next? Diving into SEO reporting without understanding it is akin to navigating uncharted territory. It's overwhelming and downright intimidating. The truth is... without mastering SEO reporting, scaling your online presence becomes an uphill battle.</video:description>
            <video:publication_date>2023-11-03T13:31:10+00:00</video:publication_date>
            <video:family_friendly>yes</video:family_friendly>
            <video:duration>238</video:duration>
            <video:category>Promotions</video:category>
            <video:tag>reporting</video:tag>
            <video:tag>search engine optimisation</video:tag>
            <video:tag>seo</video:tag>
            <video:tag>seo report</video:tag>
        </video:video>
    </url>
    <url>
        <loc>https://video.whitehat-seo.co.uk/mastering-on-page-seo-the-2024</loc>
        <video:video>
            <video:player_loc allow_embed="yes">https://video.whitehat-seo.co.uk/v.ihtml/player.html?photo_id=90084246</video:player_loc>
            <video:content_loc>https://video.whitehat-seo.co.uk/64968579/90084246/04848f4c3c5d1186f2445a3dce3c8546/video_medium/mastering-on-page-seo-the-2024-video.mp4</video:content_loc>
            <video:thumbnail_loc>https://video.whitehat-seo.co.uk/64968579/90084246/04848f4c3c5d1186f2445a3dce3c8546/small/mastering-on-page-seo-the-2024-thumbnail.jpg</video:thumbnail_loc>
            <video:title>Mastering On-Page SEO The 2024 Guide</video:title>
            <video:description>&lt;a href="https://blog.whitehat-seo.co.uk/on-page-seo"&gt;https://blog.whitehat-seo.co.uk/on-page-seo&lt;/a&gt;&lt;/p&gt;
&lt;p&gt;Mastering On-Page SEO can feel like navigating a labyrinth. Many website owners and content creators find themselves lost in the maze of keyword research, meta tags, URL optimization, the list goes on.&lt;/p&gt;
&lt;p&gt;The truth is, without a solid understanding of On-Page SEO, your chances of reaching that coveted first-page ranking are slim to none. No wonder so many people throw up their hands in frustration or turn to an agency for their SEO Skills!</video:description>
            <video:publication_date>2023-10-29T12:29:11+00:00</video:publication_date>
            <video:family_friendly>yes</video:family_friendly>
            <video:duration>362</video:duration>
            <video:category>Promotions</video:category>
            <video:tag>on-page SEO</video:tag>
            <video:tag>search engine optimisation</video:tag>
            <video:tag>SEO</video:tag>
            <video:tag>website design</video:tag>
        </video:video>
    </url>
    <url>
        <loc>https://video.whitehat-seo.co.uk/seo-2023-predictions-and</loc>
        <video:video>
            <video:player_loc allow_embed="yes">https://video.whitehat-seo.co.uk/v.ihtml/player.html?photo_id=90075205</video:player_loc>
            <video:content_loc>https://video.whitehat-seo.co.uk/64968561/90075205/6afdda74cdc9179a31f9143046c65318/video_medium/seo-2023-predictions-and-video.mp4</video:content_loc>
            <video:thumbnail_loc>https://video.whitehat-seo.co.uk/64968561/90075205/6afdda74cdc9179a31f9143046c65318/small/seo-2023-predictions-and-thumbnail.jpg</video:thumbnail_loc>
            <video:title>SEO 2023 Predictions and Preparations</video:title>
            <video:description>&lt;a href="https://blog.whitehat-seo.co.uk/seo-predictions"&gt;https://blog.whitehat-seo.co.uk/seo-predictions&lt;/a&gt;&lt;/p&gt;
&lt;p&gt;Making accurate SEO predictions is a challenging yet crucial task for digital marketers.&lt;/p&gt;
&lt;p&gt;The ever-changing nature of SEO requires us to be aware of the emerging trends and technologies that could potentially alter our approach.&lt;/p&gt;
&lt;p&gt;From AI integration to trustworthiness as a ranking factor, there's much to anticipate in the future of SEO.&lt;/p&gt;
&lt;p&gt;Understanding these potential shifts can help businesses adapt their strategies effectively and stay ahead in this competitive domain. So let's delve into some key SEO predictions.</video:description>
            <video:publication_date>2023-10-28T18:23:44+00:00</video:publication_date>
            <video:family_friendly>yes</video:family_friendly>
            <video:duration>349</video:duration>
            <video:category>Promotions</video:category>
            <video:tag>digital marketing</video:tag>
            <video:tag>search engine optimisation</video:tag>
            <video:tag>search engine optimization</video:tag>
            <video:tag>seo</video:tag>
        </video:video>
    </url>
    <url>
        <loc>https://video.whitehat-seo.co.uk/mastering-seo-basics-with-whitehat</loc>
        <video:video>
            <video:player_loc allow_embed="yes">https://video.whitehat-seo.co.uk/v.ihtml/player.html?photo_id=89864870</video:player_loc>
            <video:content_loc>https://video.whitehat-seo.co.uk/64968576/89864870/ecb64a4325b10e2673150bf82e80abad/video_medium/mastering-seo-basics-with-whitehat-video.mp4</video:content_loc>
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            <video:title>Mastering SEO Basics with Whitehat SEO</video:title>
            <video:description>&lt;a href="https://blog.whitehat-seo.co.uk/seo-basics"&gt;https://blog.whitehat-seo.co.uk/seo-basics&lt;/a&gt;&lt;/p&gt;
&lt;p&gt;Mastering SEO Basics can feel like navigating a maze. Navigating the SEO maze can be a daunting task, but with perseverance and knowledge, it's possible to make your website shine on Google. You may have read countless articles and watched numerous tutorials but still find yourself lost in the labyrinth of search engine optimisation or even delegated these SEO services to an agency. The difference between an unnoticed webpage and a top-ranking site? Understanding and applying these SEO fundamentals.</video:description>
            <video:publication_date>2023-10-22T13:17:35+00:00</video:publication_date>
            <video:family_friendly>yes</video:family_friendly>
            <video:duration>179</video:duration>
            <video:category>Promotions</video:category>
            <video:tag>search engine optimisation</video:tag>
            <video:tag>search engine optimization</video:tag>
            <video:tag>seo</video:tag>
            <video:tag>seo training</video:tag>
        </video:video>
    </url>
    <url>
        <loc>https://video.whitehat-seo.co.uk/mastering-seo-analytics</loc>
        <video:video>
            <video:player_loc allow_embed="yes">https://video.whitehat-seo.co.uk/v.ihtml/player.html?photo_id=89842006</video:player_loc>
            <video:content_loc>https://video.whitehat-seo.co.uk/64968568/89842006/2646ca032bd8b7cefc963785e1e3f10e/video_medium/mastering-seo-analytics-video.mp4</video:content_loc>
            <video:thumbnail_loc>https://video.whitehat-seo.co.uk/64968568/89842006/2646ca032bd8b7cefc963785e1e3f10e/small/mastering-seo-analytics-thumbnail.jpg</video:thumbnail_loc>
            <video:title>Mastering SEO Analytics</video:title>
            <video:description>&lt;a href="https://blog.whitehat-seo.co.uk/seo-analytics"&gt;https://blog.whitehat-seo.co.uk/seo-analytics&lt;/a&gt;&lt;/p&gt;
&lt;p&gt;SEO Performance Analytics is a game-changer in the digital marketing world. This powerful tool can transform your business's online presence and visibility. it's a core component of any SEO service offering.&lt;/p&gt;
&lt;p&gt;The importance of SEO cannot be overstated. It’s not just about climbing up the Google rankings; it’s about understanding user behaviour, tracking website performance, and aligning these insights with your overall business goals.&lt;/p&gt;
&lt;p&gt;Diving into SEO Performance Analytics, you'll find it to be an integral part of any successful digital strategy that aims for growth and scalability.</video:description>
            <video:publication_date>2023-10-20T19:00:23+00:00</video:publication_date>
            <video:family_friendly>yes</video:family_friendly>
            <video:duration>226</video:duration>
            <video:category>Promotions</video:category>
            <video:tag>analytics</video:tag>
            <video:tag>seo</video:tag>
            <video:tag>website analytics</video:tag>
        </video:video>
    </url>
    <url>
        <loc>https://video.whitehat-seo.co.uk/mastering-web-migration-seo</loc>
        <video:video>
            <video:player_loc allow_embed="yes">https://video.whitehat-seo.co.uk/v.ihtml/player.html?photo_id=89794327</video:player_loc>
            <video:content_loc>https://video.whitehat-seo.co.uk/64968568/89794327/1de7eb7c71da80be56fc5a61e5c9fb6c/video_medium/mastering-web-migration-seo-video.mp4</video:content_loc>
            <video:thumbnail_loc>https://video.whitehat-seo.co.uk/64968568/89794327/1de7eb7c71da80be56fc5a61e5c9fb6c/small/mastering-web-migration-seo-thumbnail.jpg</video:thumbnail_loc>
            <video:title>Mastering Web Migration-SEO</video:title>
            <video:description>&lt;a href="https://blog.whitehat-seo.co.uk/web-migration-seo"&gt;https://blog.whitehat-seo.co.uk/web-migration-seo&lt;/a&gt;&lt;/p&gt;
&lt;p&gt;Web migration SEO is a critical process that can make or break your website's online visibility.&lt;/p&gt;
&lt;p&gt;The stakes are high, with potential pitfalls at every turn. However, it does not have to be an intimidating process. Mastering the art of web migration involves strategic planning and meticulous execution by your SEO team. It’s about understanding how to preserve your site's search engine rankings while transitioning to a new platform or design.&lt;/p&gt;
&lt;p&gt;This journey from old to new should not cost you in terms of traffic loss or reduced user engagement if done right with proper web migration SEO.</video:description>
            <video:publication_date>2023-10-19T16:43:45+00:00</video:publication_date>
            <video:family_friendly>yes</video:family_friendly>
            <video:duration>386</video:duration>
            <video:category>Promotions</video:category>
            <video:tag>search engine optimisation</video:tag>
            <video:tag>search engine optimization</video:tag>
            <video:tag>seo</video:tag>
            <video:tag>website design</video:tag>
            <video:tag>website migration</video:tag>
        </video:video>
    </url>
    <url>
        <loc>https://video.whitehat-seo.co.uk/mastering-technical-seo</loc>
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            <video:player_loc allow_embed="yes">https://video.whitehat-seo.co.uk/v.ihtml/player.html?photo_id=89791311</video:player_loc>
            <video:content_loc>https://video.whitehat-seo.co.uk/64968566/89791311/87b1edce17aa3d0422da1e4b3797dec4/video_medium/mastering-technical-seo-video.mp4</video:content_loc>
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            <video:title>Mastering Technical SEO</video:title>
            <video:description>&lt;a href="https://blog.whitehat-seo.co.uk/technical-seo"&gt;https://blog.whitehat-seo.co.uk/technical-seo&lt;/a&gt;&lt;br /&gt;
Mastering technical SEO is a challenging yet rewarding journey. The digital landscape is ever-evolving, and staying ahead requires constant learning and adaptation. Technical SEO plays a pivotal role in this process. It's the backbone of your website's visibility on search engines.&lt;/p&gt;
&lt;p&gt;Failing to optimise it can lead to poor indexing, low site traffic, and ultimately, reduced conversions. But don't fret! We're here to guide you through the intricacies of technical SEO.&lt;/p&gt;
&lt;p&gt;You'll learn how it affects your site’s performance and discover strategies for optimizing crawl budget, implementing HTTPS redirects, auditing speed, and more.</video:description>
            <video:publication_date>2023-10-19T15:48:48+00:00</video:publication_date>
            <video:family_friendly>yes</video:family_friendly>
            <video:duration>317</video:duration>
            <video:category>Promotions</video:category>
            <video:tag>digital marketing</video:tag>
            <video:tag>search engine optimisation</video:tag>
            <video:tag>search engine optimization</video:tag>
            <video:tag>seo</video:tag>
            <video:tag>technical SEO</video:tag>
        </video:video>
    </url>
    <url>
        <loc>https://video.whitehat-seo.co.uk/video-marketing-adoption-in-2023</loc>
        <video:video>
            <video:player_loc allow_embed="yes">https://video.whitehat-seo.co.uk/v.ihtml/player.html?photo_id=86090052</video:player_loc>
            <video:content_loc>https://video.whitehat-seo.co.uk/64968559/86090052/ade8c2b46b8d390adf4cb024b9c1d445/video_medium/video-marketing-adoption-in-2023-video.mp4</video:content_loc>
            <video:thumbnail_loc>https://video.whitehat-seo.co.uk/64968559/86090052/ade8c2b46b8d390adf4cb024b9c1d445/small/video-marketing-adoption-in-2023-thumbnail.jpg</video:thumbnail_loc>
            <video:title>Video Marketing Adoption in 2023</video:title>
            <video:description>Slide deck available here: https://info.whitehat-seo.co.uk/hug-20230517&lt;br /&gt;
Steffen Fagerström Christensen&lt;br /&gt;
CTO &amp; Co-Founder TwentyThree</video:description>
            <video:publication_date>2023-05-29T11:41:35+00:00</video:publication_date>
            <video:family_friendly>yes</video:family_friendly>
            <video:duration>3119</video:duration>
            <video:category>HubSpot User Group</video:category>
            <video:tag>AI</video:tag>
            <video:tag>hubspot</video:tag>
            <video:tag>hubspot user group</video:tag>
            <video:tag>video advertising trends</video:tag>
            <video:tag>video marketing</video:tag>
            <video:tag>video marketing strategy</video:tag>
        </video:video>
    </url>
    <url>
        <loc>https://video.whitehat-seo.co.uk/ai-everywhere-all-at-once-the</loc>
        <video:video>
            <video:player_loc allow_embed="yes">https://video.whitehat-seo.co.uk/v.ihtml/player.html?photo_id=86090047</video:player_loc>
            <video:content_loc>https://video.whitehat-seo.co.uk/64968566/86090047/486d916f16ab2732f696d8a404c611da/video_medium/ai-everywhere-all-at-once-the-video.mp4</video:content_loc>
            <video:thumbnail_loc>https://video.whitehat-seo.co.uk/64968566/86090047/486d916f16ab2732f696d8a404c611da/small/ai-everywhere-all-at-once-the-thumbnail.jpg</video:thumbnail_loc>
            <video:title>AI Everywhere All At Once: The Future Of Marketing</video:title>
            <video:description>Slide deck available here: https://info.whitehat-seo.co.uk/hug-20230517&lt;/p&gt;
&lt;p&gt;Clwyd Probert&lt;br /&gt;
CEO &amp; Founder at Whitehat SEO Ltd&lt;br /&gt;
&lt;a href="https://www.whitehat-seo.co.uk"&gt;https://www.whitehat-seo.co.uk&lt;/a&gt;</video:description>
            <video:publication_date>2023-05-29T11:40:23+00:00</video:publication_date>
            <video:family_friendly>yes</video:family_friendly>
            <video:duration>3409</video:duration>
            <video:category>HubSpot User Group</video:category>
            <video:tag>AI</video:tag>
            <video:tag>hubspot</video:tag>
            <video:tag>hubspot user group</video:tag>
            <video:tag>marketing strategy</video:tag>
            <video:tag>sales strategy</video:tag>
        </video:video>
    </url>
    <url>
        <loc>https://video.whitehat-seo.co.uk/will-ai-replace-salespeople</loc>
        <video:video>
            <video:player_loc allow_embed="yes">https://video.whitehat-seo.co.uk/v.ihtml/player.html?photo_id=86090037</video:player_loc>
            <video:content_loc>https://video.whitehat-seo.co.uk/64968556/86090037/8a654e006379bb869897c24aedd3c02d/video_medium/will-ai-replace-salespeople-video.mp4</video:content_loc>
            <video:thumbnail_loc>https://video.whitehat-seo.co.uk/64968556/86090037/8a654e006379bb869897c24aedd3c02d/small/will-ai-replace-salespeople-thumbnail.jpg</video:thumbnail_loc>
            <video:title>Will AI Replace Salespeople?</video:title>
            <video:description>Slide deck available here: https://info.whitehat-seo.co.uk/hug-20230517&lt;/p&gt;
&lt;p&gt;London HUG 2023&lt;br /&gt;
Jeremy Thomson, Sandler&lt;br /&gt;
Sandler is the world’s largest sales training company with over 250 locations in 27 countries providing over 500,000 hours of training annually.</video:description>
            <video:publication_date>2023-05-29T11:37:13+00:00</video:publication_date>
            <video:family_friendly>yes</video:family_friendly>
            <video:duration>2849</video:duration>
            <video:category>HubSpot User Group</video:category>
            <video:tag>AI</video:tag>
            <video:tag>hubspot user group</video:tag>
            <video:tag>sales</video:tag>
            <video:tag>sales training</video:tag>
        </video:video>
    </url>
    <url>
        <loc>https://video.whitehat-seo.co.uk/how-to-create-an-seo-content</loc>
        <video:video>
            <video:player_loc allow_embed="yes">https://video.whitehat-seo.co.uk/v.ihtml/player.html?photo_id=77537855</video:player_loc>
            <video:content_loc>https://video.whitehat-seo.co.uk/64968561/77537855/1b2b7310909067a843c3368ad3640dc2/video_medium/how-to-create-an-seo-content-video.mp4</video:content_loc>
            <video:thumbnail_loc>https://video.whitehat-seo.co.uk/64968561/77537855/1b2b7310909067a843c3368ad3640dc2/small/how-to-create-an-seo-content-thumbnail.jpg</video:thumbnail_loc>
            <video:title>How To Create An SEO Content Strategy</video:title>
            <video:description>&lt;h1&gt;Create an SEO content strategy&lt;/h1&gt;&lt;br&gt;Full article here:&amp;nbsp;&lt;a href="https://blog.whitehat-seo.co.uk/mastering-seo-with-a-hubspot-content-strategy"&gt;https://blog.whitehat-seo.co.uk/mastering-seo-with-a-hubspot-content-strategy&lt;/a&gt;&lt;br&gt;&lt;br&gt;Content marketing has become a vital part of any company’s marketing strategy.
&lt;p&gt;It’s what drives your audience to your website and keeps them engaged with you for long periods of time.&lt;/p&gt;
&lt;p&gt;&lt;b&gt;So, a well-designed content marketing strategy will help you:&lt;/b&gt;&lt;/p&gt;
&lt;p&gt;•	stay ahead of competitors in the market,&lt;br&gt;
•	generate more leads and customers,&lt;br&gt;
•	improve your brand image, and&lt;br&gt;
•	increase customer loyalty.&lt;br&gt;
&lt;br&gt;
&lt;br&gt;
A content strategy has had to evolve over the years.&lt;/p&gt;
&lt;p&gt;It’s not just about keywords and links anymore!&lt;/p&gt;
&lt;p&gt;Creating a sustainable content strategy is about firstly understanding your user’s behaviour.&lt;br&gt;
&lt;br&gt;
&lt;br&gt;
&lt;b&gt;With this insight you’ll then be able to:&lt;/b&gt;&lt;/p&gt;
&lt;p&gt;• create unique content that users will want to engage with&lt;/p&gt;
&lt;p&gt;• drive targeted traffic to your website and designated platforms&lt;/p&gt;
&lt;p&gt;• increase conversions with tangible content&lt;br&gt;
&lt;br&gt;
&lt;br&gt;
This means resources will be focused, reducing any time, money and promotional efforts wasted on dead content.&lt;/p&gt;
&lt;p&gt;Join us to talk about how an SEO content strategy, created n HubSpot, can help you achieve your goals.&lt;br&gt;
&lt;br&gt;
&lt;br&gt;
&lt;b&gt;After the HUG you’ll be able to:&lt;/b&gt;&lt;/p&gt;
&lt;p&gt;• define your goals &amp;amp; conduct persona research&lt;/p&gt;
&lt;p&gt;• run a content audit and fully understand your CMS&lt;/p&gt;
&lt;p&gt;• determine content type and generate ideas&lt;/p&gt;
&lt;p&gt;• publish, promote, and manage your content&lt;/p&gt;
&lt;p&gt;• repurpose content based on your needs&lt;br&gt;
&lt;br&gt;
&lt;br&gt;
All this plus, creating a link-building plan, how to compress media before uploading, and measuring and tracking your content’s success.&lt;/p&gt;
&lt;p&gt;Take the guesswork out of content creation and form a mighty content strategy to elevate your marketing efforts, generate leads and increase your ROI.&lt;/p&gt;</video:description>
            <video:publication_date>2022-08-31T13:56:54+00:00</video:publication_date>
            <video:family_friendly>yes</video:family_friendly>
            <video:duration>3050</video:duration>
            <video:category>HubSpot User Group</video:category>
            <video:tag>content strategy</video:tag>
            <video:tag>hubspot</video:tag>
            <video:tag>hubspot user group</video:tag>
            <video:tag>marketing</video:tag>
            <video:tag>roi</video:tag>
            <video:tag>seo</video:tag>
            <video:tag>seo hug</video:tag>
        </video:video>
    </url>
    <url>
        <loc>https://video.whitehat-seo.co.uk/attribution-reporting-tracked-from</loc>
        <video:video>
            <video:player_loc allow_embed="yes">https://video.whitehat-seo.co.uk/v.ihtml/player.html?photo_id=76696929</video:player_loc>
            <video:content_loc>https://video.whitehat-seo.co.uk/64968566/76696929/1fbc64438ccd9db9d2b1a7aa0b0e73ce/video_medium/attribution-reporting-tracked-from-video.mp4</video:content_loc>
            <video:thumbnail_loc>https://video.whitehat-seo.co.uk/64968566/76696929/1fbc64438ccd9db9d2b1a7aa0b0e73ce/small/attribution-reporting-tracked-from-thumbnail.jpg</video:thumbnail_loc>
            <video:title>Attribution Reporting: Tracked from start to finish</video:title>
            <video:description>&lt;h1&gt;Attribution Reporting: Tracked from start to finish&lt;/h1&gt;Full article here:&amp;nbsp;&lt;a href="https://blog.whitehat-seo.co.uk/attribution-reporting-improved-marketing-results"&gt;https://blog.whitehat-seo.co.uk/attribution-reporting-improved-marketing-results&lt;/a&gt;&lt;br&gt;&lt;br&gt;Your customers engage with you through multiple channels and touchpoints.&lt;br&gt;
&lt;br&gt;
&lt;br&gt;
&lt;b&gt;But do you ever wondered what exactly made them come to you?&lt;/b&gt;&lt;br&gt;
&lt;br&gt;
&lt;br&gt;
Do you query if Paul in sales, is the real reason the deal was closed? Or if Vanessa’s wonderful blog made them get in touch?&lt;br&gt;
&lt;br&gt;
&lt;br&gt;
With attribution reporting, you can see precisely where, when, and how your marketing efforts are truly affecting your leads and revenue.&lt;br&gt;
&lt;br&gt;
&lt;br&gt;
A buyer’s journey is never one-dimensional. They interact and engage with your brand via multiple touchpoints before committing.&lt;br&gt;
&lt;br&gt;
&lt;br&gt;
&lt;b&gt;But was it through email, PPC, blogs, paid or organic traffic?&lt;/b&gt;&lt;br&gt;
&lt;br&gt;
&lt;br&gt;
Wouldn’t it be great if you could know exactly what brought them to the decision?&lt;br&gt;
&lt;br&gt;
&lt;br&gt;
Want tools to give insight as to what channels are generating the most leads and converting them successfully?&lt;br&gt;
&lt;br&gt;
&lt;br&gt;
&lt;b&gt;Then attribution reporting will make you a happy bunny!&lt;/b&gt;&lt;br&gt;
&lt;br&gt;
&lt;br&gt;
Marketing attribution is a reporting strategy that allows your marketing and sales team to see what’s working and what’s not with&amp;nbsp;Contact create attribution. Or let you know how much revenue was generated with&amp;nbsp;Revenue attribution.&lt;br&gt;
&lt;br&gt;
&lt;br&gt;&lt;h2&gt;
With attribution reporting information, you can:&lt;/h2&gt;
&lt;p&gt;• Attribute credit to interactions that created contacts, deals, and revenue&lt;/p&gt;
&lt;p&gt;• A clearer view of beneficial interaction sources &amp;amp; types&lt;/p&gt;
&lt;p&gt;• Know what asset types (through HubSpot) are being interacted with the most&lt;br&gt;
&lt;br&gt;
&lt;br&gt;
&lt;b&gt;Sounds good, doesn’t it? But how does it work?&lt;/b&gt;&lt;br&gt;
&lt;br&gt;
&lt;br&gt;
&lt;br&gt;
Join us to find out the total benefits of Marketing attribution and how your business will benefit from:&lt;/p&gt;
&lt;p&gt;• Using different attribution models to fit business goals&lt;/p&gt;
&lt;p&gt;• How to choose the right reporting models&lt;/p&gt;
&lt;p&gt;• How to run an attribution report in HubSpot and Google Analytics&lt;/p&gt;
&lt;p&gt;• How to harvest, analyse and implement data findings from your report&lt;br&gt;
&lt;br&gt;&lt;br&gt;
Unite your team through one single source of truth and allow them to work proactively and deliver the best possible customer experience.&lt;/p&gt;</video:description>
            <video:publication_date>2022-07-27T10:56:17+00:00</video:publication_date>
            <video:family_friendly>yes</video:family_friendly>
            <video:duration>3632</video:duration>
            <video:category>HubSpot User Group</video:category>
            <video:tag>attribution reporting</video:tag>
            <video:tag>buyers journey</video:tag>
            <video:tag>hubspot</video:tag>
            <video:tag>hubspot user group</video:tag>
            <video:tag>lead generation</video:tag>
            <video:tag>london hug</video:tag>
            <video:tag>marketing</video:tag>
            <video:tag>marketing agency</video:tag>
            <video:tag>reporting</video:tag>
            <video:tag>roi</video:tag>
            <video:tag>traffic</video:tag>
        </video:video>
    </url>
    <url>
        <loc>https://video.whitehat-seo.co.uk/operations-hub-implementation-grow</loc>
        <video:video>
            <video:player_loc allow_embed="yes">https://video.whitehat-seo.co.uk/v.ihtml/player.html?photo_id=73910670</video:player_loc>
            <video:content_loc>https://video.whitehat-seo.co.uk/64968556/73910670/030203eae821ffc553b7cd66f7a8ef79/video_medium/operations-hub-implementation-grow-video.mp4</video:content_loc>
            <video:thumbnail_loc>https://video.whitehat-seo.co.uk/64968556/73910670/030203eae821ffc553b7cd66f7a8ef79/small/operations-hub-implementation-grow-thumbnail.jpg</video:thumbnail_loc>
            <video:title>Operations Hub Implementation: Grow better, run better</video:title>
            <video:description>&lt;h1&gt;Operational efficiency is the key to sustainable growth.&lt;/h1&gt;
&lt;p&gt;&lt;br&gt;&lt;/p&gt;&lt;p&gt;Blog article here:&amp;nbsp;&lt;a href="https://blog.whitehat-seo.co.uk/operations-hub-customer-service-solutions"&gt;https://blog.whitehat-seo.co.uk/operations-hub-customer-service-solutions&lt;/a&gt;&lt;/p&gt;&lt;p&gt;That's why HubSpot recently launched its 5th (and newest!) hub, &lt;b&gt;Operations Hub&lt;/b&gt;.&lt;/p&gt;
&lt;p&gt;Packed with new features, it includes deeper integrations, more flexible workflow automation, supercharged reporting, and more.&lt;/p&gt;
&lt;p&gt;In this session, you'll get the full scoop on HubSpot's newest product line directly from the source&lt;br&gt;&lt;br&gt;
&lt;b&gt;As your business grows, so can your problems.&lt;/b&gt;&lt;br&gt;&lt;br&gt;
Processes are built, departments and employees can feel isolated, data becomes soiled, and efficiency begins to break down.&lt;br&gt;&lt;br&gt;
In the long run, it feels all your efforts seem to be in vain.&lt;br&gt;&lt;br&gt;
&lt;b&gt;But what if there was a simple solution?&lt;/b&gt;&lt;br&gt;&lt;br&gt;
What if there was a solution for your business that could:&lt;br&gt;&lt;br&gt;
&lt;b&gt;• eliminate data silos&lt;/b&gt;&lt;/p&gt;&lt;b&gt;
&lt;/b&gt;&lt;p&gt;&lt;b&gt;• provide greater connection of departments/employees to an automated process&lt;/b&gt;&lt;/p&gt;&lt;b&gt;
&lt;/b&gt;&lt;p&gt;&lt;b&gt;• allow you to have cleaner &amp;amp; synced data&lt;/b&gt;&lt;/p&gt;&lt;b&gt;
&lt;/b&gt;&lt;p&gt;&lt;b&gt;• improve overall operation efficiency&lt;/b&gt;&lt;br&gt;
&lt;br&gt;
&lt;br&gt;
If this sounds like a bit of what you fancy, then Operations Hub is your solution!&lt;br&gt;&lt;br&gt;
Get the full scoop on HubSpot's newest product line directly from the source — &lt;b&gt;HubSpot product lead Nick Carbone&lt;/b&gt;&lt;/p&gt;
Operation Hub allows you to automate operations and streamline your processes for your business to become more efficient. Allowing you to concentrate on your business strategy and scale with ease.&lt;br&gt;&lt;br&gt;
&lt;b&gt;Supercharge your HubSpot CRM platform with:&lt;/b&gt;
&lt;p&gt;• improved integrations&lt;/p&gt;
&lt;p&gt;• robust data quality tools&lt;/p&gt;
&lt;p&gt;• flexible automation&lt;br&gt;
&lt;br&gt;
&lt;br&gt;
&lt;b&gt;Sounds good, doesn’t it? But how does it work?&lt;/b&gt;&lt;br&gt;
&lt;br&gt;
&lt;br&gt;
Join us to find out the total benefits of Operations Hub and how your business will benefit from:&lt;/p&gt;
&lt;p&gt;&lt;b&gt;• Data sync&lt;/b&gt;&lt;/p&gt;&lt;b&gt;
&lt;/b&gt;&lt;p&gt;&lt;b&gt;• Data quality automation&lt;/b&gt;&lt;/p&gt;&lt;b&gt;
&lt;/b&gt;&lt;p&gt;&lt;b&gt;• Programable automation&lt;/b&gt;&lt;/p&gt;&lt;b&gt;
&lt;/b&gt;&lt;p&gt;&lt;b&gt;• App integration&lt;/b&gt;&lt;br&gt;
&lt;br&gt;
&lt;br&gt;
Unite your team through one single source of truth and allow them to work proactively and deliver the best possible customer experience.&lt;/p&gt;</video:description>
            <video:publication_date>2022-01-26T11:30:20+00:00</video:publication_date>
            <video:family_friendly>yes</video:family_friendly>
            <video:duration>2635</video:duration>
            <video:category>HubSpot User Group</video:category>
            <video:tag>automation</video:tag>
            <video:tag>company growth</video:tag>
            <video:tag>hubspot</video:tag>
            <video:tag>hubspot software</video:tag>
            <video:tag>hubspot user group</video:tag>
            <video:tag>londonhug</video:tag>
            <video:tag>marketing</video:tag>
            <video:tag>marketing agency</video:tag>
            <video:tag>marketing automation</video:tag>
            <video:tag>reporting</video:tag>
            <video:tag>roi</video:tag>
        </video:video>
    </url>
    <url>
        <loc>https://video.whitehat-seo.co.uk/keyword-research-how-to-find-the</loc>
        <video:video>
            <video:player_loc allow_embed="yes">https://video.whitehat-seo.co.uk/v.ihtml/player.html?photo_id=72424752</video:player_loc>
            <video:content_loc>https://video.whitehat-seo.co.uk/64968571/72424752/93ec2c2ea45ad06ac39ccdc87e79f2df/video_medium/keyword-research-how-to-find-the-video.mp4</video:content_loc>
            <video:thumbnail_loc>https://video.whitehat-seo.co.uk/64968571/72424752/93ec2c2ea45ad06ac39ccdc87e79f2df/small/keyword-research-how-to-find-the-thumbnail.jpg</video:thumbnail_loc>
            <video:title>Keyword Research: How to find the right keywords &amp; what tools to use</video:title>
            <video:description>&lt;h2&gt;Keyword research can be overwhelming!&lt;/h2&gt;
&lt;p&gt;Read the full blog article here:&amp;nbsp;&lt;a href="https://blog.whitehat-seo.co.uk/secrets-of-keyword-research"&gt;https://blog.whitehat-seo.co.uk/secrets-of-keyword-research&lt;/a&gt;&lt;/p&gt;&lt;p&gt;But finding the right keywords can unlock organic traffic for your website&lt;/p&gt;
&lt;p&gt;Watch to find out how to:&lt;/p&gt;
&lt;p&gt;•	Find the right keywords&lt;br&gt;
•	Use free and paid SEO tools&lt;br&gt;
•	Understand and analyse search intent&lt;br&gt;
•	Compare and prioritise keyword opportunities&lt;/p&gt;
&lt;p&gt;As the complexity of language itself, understanding the language your target customers use can be bewildering!&lt;/p&gt;
&lt;p&gt;&lt;b&gt;So how do you work out what language they’re speaking?&lt;/b&gt;&lt;/p&gt;
&lt;p&gt;Effective keyword research&lt;/p&gt;
&lt;p&gt;Targeted keyword research can help to cut through the confusion and unlock opportunities for your website.&lt;/p&gt;&lt;p&gt;&lt;br&gt;&lt;/p&gt;
&lt;h2&gt;Keyword research is pivotal to all your marketing efforts.&lt;/h2&gt;&lt;br&gt;
Getting it right helps:
&lt;p&gt;• Drive traffic&lt;/p&gt;
&lt;p&gt;• Increase sales&lt;/p&gt;
&lt;p&gt;• Greater ROI&lt;br&gt;
&lt;br&gt;
&lt;br&gt;
Knowing your keywords also helps you to better understand your business and brand.&lt;br&gt;
&lt;br&gt;
&lt;br&gt;
Whether you’re providing information, product, or service, finding the right keywords will enable you to:&lt;/p&gt;
&lt;p&gt;• Know which keywords to rank for&lt;/p&gt;
&lt;p&gt;• Discover popular keywords and phrases frequently searched for&lt;/p&gt;
&lt;p&gt;• Complete competitor analysis&lt;/p&gt;
&lt;p&gt;• Where and how to use your findings&lt;br&gt;
&lt;br&gt;
&lt;br&gt;
Watch to find out how to complete effective keyword research using a range of free and paid tools.&lt;br&gt;
&lt;br&gt;
&lt;br&gt;
Get to know your customers intent and give them what they want rather than guessing&lt;/p&gt;</video:description>
            <video:publication_date>2021-12-01T13:26:45+00:00</video:publication_date>
            <video:family_friendly>yes</video:family_friendly>
            <video:duration>2698</video:duration>
            <video:category>HubSpot User Group</video:category>
            <video:tag>content marketing</video:tag>
            <video:tag>content strategy</video:tag>
            <video:tag>google</video:tag>
            <video:tag>hubspot</video:tag>
            <video:tag>hubspot user group</video:tag>
            <video:tag>keyword research</video:tag>
            <video:tag>keywords</video:tag>
            <video:tag>search engine optimisation</video:tag>
            <video:tag>search engine optimization</video:tag>
            <video:tag>seo</video:tag>
            <video:tag>seo hug</video:tag>
        </video:video>
    </url>
    <url>
        <loc>https://video.whitehat-seo.co.uk/marketing-automation-for-growth</loc>
        <video:video>
            <video:player_loc allow_embed="yes">https://video.whitehat-seo.co.uk/v.ihtml/player.html?photo_id=71732896</video:player_loc>
            <video:content_loc>https://video.whitehat-seo.co.uk/64968569/71732896/77059cd98c114c24cd3b0b7b8513c72e/video_medium/marketing-automation-for-growth-video.mp4</video:content_loc>
            <video:thumbnail_loc>https://video.whitehat-seo.co.uk/64968569/71732896/77059cd98c114c24cd3b0b7b8513c72e/small/marketing-automation-for-growth-thumbnail.jpg</video:thumbnail_loc>
            <video:title>Marketing Automation for Growth</video:title>
            <video:description>&lt;h2&gt;The world of automation is to make things easier, so why can it seem so hard?&lt;/h2&gt;
&lt;p&gt;Full article available here:&amp;nbsp;&lt;a href="https://blog.whitehat-seo.co.uk/automation-in-hubspot-workflows"&gt;https://blog.whitehat-seo.co.uk/automation-in-hubspot-workflows&lt;/a&gt;&lt;/p&gt;&lt;p&gt;See how you can effectively use HubSpot tools and software to automate actions, campaigns, and activities throughout an entire buyer's journey.&lt;/p&gt;
&lt;p&gt;Increase your chances of generating leads, new sales and an improved result in your marketing ROI.&lt;/p&gt;&lt;p&gt;&lt;br&gt;&lt;/p&gt;&lt;h2&gt;Timing is everything!&lt;/h2&gt;&lt;p&gt;So, with HubSpot automation tools and software, you can make sure you get it right every time.&lt;/p&gt;&lt;p&gt;&lt;br&gt;&lt;/p&gt;&lt;h2&gt;Automation can be used for both your customers and teams.&lt;/h2&gt;&lt;p&gt;Marketing automation ensures correct steps are taken, beneficial information is delivered, and exact actions are completed.&lt;/p&gt;&lt;p&gt;&lt;br&gt;&lt;/p&gt;&lt;p&gt;Whether it be:&lt;/p&gt;&lt;p&gt;&lt;b&gt;• inbound marketing/ sales process&lt;/b&gt;&lt;/p&gt;&lt;p&gt;&lt;b&gt;• email marketing&lt;/b&gt;&lt;/p&gt;&lt;p&gt;&lt;b&gt;• social media marketing&lt;/b&gt;&lt;/p&gt;&lt;p&gt;&lt;b&gt;• sales/customer service literature&lt;/b&gt;&lt;/p&gt;&lt;p&gt;&lt;br&gt;&lt;/p&gt;&lt;p&gt;You can use marketing automation to grow your team processes, customer retention and satisfaction.&lt;/p&gt;&lt;p&gt;&lt;br&gt;&lt;/p&gt;&lt;p&gt;This London HUG will help you use marketing automation and:&lt;/p&gt;&lt;p&gt;&lt;b&gt;• know your processes&lt;/b&gt;&lt;/p&gt;&lt;p&gt;&lt;b&gt;• know your customer&lt;/b&gt;&lt;/p&gt;&lt;p&gt;&lt;b&gt;• have a defined strategy&lt;/b&gt;&lt;/p&gt;&lt;p&gt;&lt;b&gt;• create required materials&lt;/b&gt;&lt;/p&gt;&lt;p&gt;&lt;b&gt;• everyone in the loop&lt;/b&gt;&lt;/p&gt;&lt;p&gt;&lt;b&gt;• test it!&lt;/b&gt;&lt;/p&gt;&lt;p&gt;&lt;br&gt;&lt;/p&gt;&lt;p&gt;Join us to find out how to use HubSpot marketing automation features and integrations.&lt;/p&gt;&lt;p&gt;Plus, a workshop on how to create a workflow to increase productivity and scalability.&lt;/p&gt;&lt;h2&gt;Working smarter is better than working harder, so watch today!&lt;/h2&gt;</video:description>
            <video:publication_date>2021-10-27T12:28:54+00:00</video:publication_date>
            <video:family_friendly>yes</video:family_friendly>
            <video:duration>2247</video:duration>
            <video:category>HubSpot User Group</video:category>
            <video:tag>automation</video:tag>
            <video:tag>business</video:tag>
            <video:tag>business growth</video:tag>
            <video:tag>buyer's journey</video:tag>
            <video:tag>hubspot</video:tag>
            <video:tag>hubspot user group</video:tag>
            <video:tag>hug</video:tag>
            <video:tag>inbound marketing</video:tag>
            <video:tag>inbound sales</video:tag>
            <video:tag>london hug</video:tag>
            <video:tag>marketing</video:tag>
            <video:tag>marketing automation</video:tag>
            <video:tag>marketing strategy</video:tag>
        </video:video>
    </url>
    <url>
        <loc>https://video.whitehat-seo.co.uk/topic-clusters-and-simple-seo</loc>
        <video:video>
            <video:player_loc allow_embed="yes">https://video.whitehat-seo.co.uk/v.ihtml/player.html?photo_id=71052391</video:player_loc>
            <video:content_loc>https://video.whitehat-seo.co.uk/64968575/71052391/99509bc9686c8bcc820069b5a6ab27dd/video_medium/topic-clusters-and-simple-seo-video.mp4</video:content_loc>
            <video:thumbnail_loc>https://video.whitehat-seo.co.uk/64968575/71052391/99509bc9686c8bcc820069b5a6ab27dd/small/topic-clusters-and-simple-seo-thumbnail.jpg</video:thumbnail_loc>
            <video:title>Topic Clusters and Simple SEO Success</video:title>
            <video:description>Article here:&amp;nbsp;&lt;a href="https://blog.whitehat-seo.co.uk/understanding-topic-clusters"&gt;https://blog.whitehat-seo.co.uk/understanding-topic-clusters&lt;/a&gt;&lt;br&gt;Topic clusters are a great way to create content with higher quality and engagement.
&lt;p&gt;Topic cluster groups are also really helpful when it comes to SEO, but what's the best way to go about creating them?&lt;/p&gt;
&lt;p&gt;Watch to find out:&lt;/p&gt;
&lt;p&gt;&lt;b&gt;•	What topic clusters are&lt;/b&gt;&lt;br&gt;&lt;b&gt;
•	How to create a topic cluster content strategy and&lt;/b&gt;&lt;br&gt;&lt;b&gt;
•	Steps to map out your first successful topic cluster&lt;/b&gt;&lt;/p&gt;
&lt;p&gt;There's no doubt that SEO can be tricky and time-consuming.&lt;br&gt;&lt;br&gt;
So we're always on the lookout for ways in which to work smarter and not harder!&lt;br&gt;&lt;br&gt;
Topic clusters can be thought of as "mini-collections" of related content pieces, meaning that they are an efficient way to help organize and categorize your content.&lt;br&gt;&lt;br&gt;
&lt;b&gt;Why is this so important?&lt;/b&gt;&lt;br&gt;&lt;br&gt;
Well, the way in which we search has changed, and this has made a huge impact on the way in which search engines present content.&lt;br&gt;&lt;br&gt;
So topic cluster groups are extremely helpful when it comes to SEO. Having a central topic with many related subtopics surrounding it to support the main theme.&lt;br&gt;&lt;br&gt;
Helping provide users and customers with relevant content on your site faster than if you just list them individually.&lt;br&gt;&lt;br&gt;
This creates a helpful and positive user experience with the content provided converting visitors into leads.&lt;br&gt;&lt;br&gt;
Mastering topic clusters allows you to:&lt;/p&gt;
&lt;p&gt;&lt;b&gt;• Save time&lt;/b&gt;&lt;/p&gt;&lt;b&gt;
&lt;/b&gt;&lt;p&gt;&lt;b&gt;• Easier content/topic management&lt;/b&gt;&lt;/p&gt;&lt;b&gt;
&lt;/b&gt;&lt;p&gt;&lt;b&gt;• Provide what your visitors want&lt;/b&gt;&lt;/p&gt;&lt;b&gt;
&lt;/b&gt;&lt;p&gt;&lt;b&gt;• Create/repurpose and optimise engaging content&lt;/b&gt;&lt;br&gt;
&lt;br&gt;&lt;br&gt;
Watch to see what topic clusters can do for you, your site and most importantly visitor engagement.&lt;/p&gt;</video:description>
            <video:publication_date>2021-09-24T10:42:05+00:00</video:publication_date>
            <video:family_friendly>yes</video:family_friendly>
            <video:duration>2483</video:duration>
            <video:category>HubSpot User Group</video:category>
            <video:tag>hubspot</video:tag>
            <video:tag>hubspot seo tools</video:tag>
            <video:tag>hubspot user group</video:tag>
            <video:tag>londonhug</video:tag>
            <video:tag>search engine optimisation</video:tag>
            <video:tag>seo</video:tag>
            <video:tag>topic clusters</video:tag>
        </video:video>
    </url>
    <url>
        <loc>https://video.whitehat-seo.co.uk/the-role-of-video-marketing-in-b2b</loc>
        <video:video>
            <video:player_loc allow_embed="yes">https://video.whitehat-seo.co.uk/v.ihtml/player.html?photo_id=71022500</video:player_loc>
            <video:content_loc>https://video.whitehat-seo.co.uk/64968576/71022500/66e6061a3d4a0a6c1cc33067e05c3451/video_medium/the-role-of-video-marketing-in-b2b-video.mp4</video:content_loc>
            <video:thumbnail_loc>https://video.whitehat-seo.co.uk/64968576/71022500/66e6061a3d4a0a6c1cc33067e05c3451/small/the-role-of-video-marketing-in-b2b-thumbnail.jpg</video:thumbnail_loc>
            <video:title>The Role of Video Marketing in B2B: Are you ready?</video:title>
            <video:description>Full article here:&amp;nbsp;&lt;a href="https://blog.whitehat-seo.co.uk/b2b-video-marketing"&gt;https://blog.whitehat-seo.co.uk/b2b-video-marketing&lt;/a&gt;&lt;br&gt;Video content is HUGE right now!
&lt;p&gt;Whether it be social media snippets, vlogs, live videos webinars or customer testimonials, we can't seem to get enough of the stuff.&lt;/p&gt;
&lt;p&gt;Video content is quick, appealing and digestible.&lt;/p&gt;
&lt;p&gt;Woo your audience and retain their attention by learning the ways of integrating video into HubSpot and your inbound marketing strategy.&lt;/p&gt;
&lt;p&gt;In 2018 HubSpot recorded 54% of consumers want to see more video content from a brand or business they support.&lt;/p&gt;
&lt;p&gt;So, let's not disappoint our consumers and learn all there is in using video as a key element of our marketing strategy.&lt;/p&gt;
&lt;p&gt;The problem with video is that it can be scary to start, you’re forever critiquing, erasing and recording.&lt;/p&gt;
&lt;p&gt;If you do ever put a video up, you don’t know what works or how to get the best out of it.&lt;/p&gt;
&lt;p&gt;Then video becomes this awkward, random act of marketing!&lt;/p&gt;
&lt;p&gt;So what do we do?&lt;/p&gt;
&lt;p&gt;Purpose - Conversion - Integration&lt;/p&gt;
&lt;p&gt;Casper at TwentyThree TM believes you need to know where you are to know exactly where you’re going.&lt;/p&gt;
&lt;p&gt;He will walk us through how to be video ready by:&lt;br&gt;
•	Finding your baseline&lt;br&gt;
•	Setting KPIs &amp;amp; goals&lt;br&gt;
•	Testing &amp;amp; optimising&lt;br&gt;
•	Collecting data&lt;/p&gt;
&lt;p&gt;Through this you will know:&lt;br&gt;
•	Purpose- What you’re doing it for&lt;br&gt;
•	Convert- content that will be able to engage, build and convert leads&lt;br&gt;
•	Integrate- can it be integrated successfully into your CMR to be seen, accessed and analysed by others in the team&lt;/p&gt;
&lt;p&gt;Learn how to connect video using HubSpot Media Bridge, with TwentyThree TM and other launch providers.&lt;/p&gt;
&lt;p&gt;Collect analytic data and have better video ROI attribution.&lt;/p&gt;
&lt;p&gt;Video marketing is getting bigger, are you video ready?&lt;/p&gt;</video:description>
            <video:publication_date>2021-09-22T14:56:46+00:00</video:publication_date>
            <video:family_friendly>yes</video:family_friendly>
            <video:duration>2699</video:duration>
            <video:category>HubSpot User Group</video:category>
            <video:tag>content strategy</video:tag>
            <video:tag>content video marketing</video:tag>
            <video:tag>hubspot</video:tag>
            <video:tag>hubspot media bridge</video:tag>
            <video:tag>london hug</video:tag>
            <video:tag>project management</video:tag>
            <video:tag>twentythree</video:tag>
            <video:tag>video marketing</video:tag>
            <video:tag>video marketing strategy</video:tag>
            <video:tag>video marketing tips</video:tag>
            <video:tag>video search marketing</video:tag>
            <video:tag>whitehat</video:tag>
        </video:video>
    </url>
    <url>
        <loc>https://video.whitehat-seo.co.uk/cms-hub-starter-launch</loc>
        <video:video>
            <video:player_loc allow_embed="yes">https://video.whitehat-seo.co.uk/v.ihtml/player.html?photo_id=70650439</video:player_loc>
            <video:content_loc>https://video.whitehat-seo.co.uk/64968579/70650439/a314143cf7763842aee570a45fd9c351/video_medium/cms-hub-starter-launch-video.mp4</video:content_loc>
            <video:thumbnail_loc>https://video.whitehat-seo.co.uk/64968579/70650439/a314143cf7763842aee570a45fd9c351/small/cms-hub-starter-launch-thumbnail.jpg</video:thumbnail_loc>
            <video:title>CMS Hub Starter Launch</video:title>
            <video:description>&lt;h1&gt;CMS Hub Starter is a game-changer!&lt;/h1&gt;&lt;br&gt;Full article here:&amp;nbsp;&lt;a href="https://blog.whitehat-seo.co.uk/crm-powered-website"&gt;https://blog.whitehat-seo.co.uk/crm-powered-website&lt;/a&gt;&lt;br&gt;&lt;br&gt;Being aggressive about transforming the world of web design, HubSpot wanted to bring something that’s easy to get started.&lt;br&gt;&lt;br&gt;
With this CMS HUG, the HubSpot team will share their expertise to get you started and up and running to generate business.&lt;br&gt;&lt;br&gt;
&lt;b&gt;Online presence has always been necessary.&lt;/b&gt;&lt;br&gt;&lt;br&gt;
Yet in the past couple of years with the effects of the pandemic, more businesses realise they need to have a prevailing digital presence to ensure survival.&lt;br&gt;&lt;br&gt;
&lt;b&gt;Like most things, this can be easier said than done.&lt;/b&gt;&lt;br&gt;&lt;br&gt;
With all the CMS information out there, how do you cut through the garbage to get what you need and without breaking the bank?&lt;br&gt;&lt;br&gt;&lt;h2&gt;
You’ve guessed it, CMS Hub Starter!&lt;/h2&gt;
&lt;br&gt;
Whether you’re starting out or want an additional site, CMS Hub Starter is a great fit if you want something that’s:&lt;br&gt;
&lt;br&gt;&lt;br&gt;
• Fast, reliable and secure.
&lt;p&gt;• Able to remove gatekeepers or bottlenecks&lt;/p&gt;
&lt;p&gt;• Got all the necessary tools for you and your developer to build a remarkable website.&lt;/p&gt;
&lt;p&gt;• Cuts through the hassle of holding all your technology platforms together&lt;/p&gt;
• Has unified customer data in one place with the all-in-one CRM platform.&lt;br&gt;
&lt;br&gt;&lt;br&gt;
&lt;b&gt;CMS Hub Starter is:&lt;/b&gt;
&lt;p&gt;• An easy start and entry point and delivers a fast, secure, reliable website.&lt;/p&gt;
&lt;p&gt;• Jam-packed with features and HubSpot’s premium hosting is included.&lt;/p&gt;
&lt;p&gt;• is something you can easily use and build upon for a small fee per month and a little more to include the starter growth suite.&lt;/p&gt;
&lt;p&gt;• A way to suffice all your business needs, yet you have the beauty of being able to grow and upgrade to professional or enterprise tiers over time.&lt;/p&gt;</video:description>
            <video:publication_date>2021-09-01T11:53:14+00:00</video:publication_date>
            <video:family_friendly>yes</video:family_friendly>
            <video:duration>2572</video:duration>
            <video:category>HubSpot User Group</video:category>
            <video:tag>cms</video:tag>
            <video:tag>cms hub</video:tag>
            <video:tag>crm</video:tag>
            <video:tag>expertise</video:tag>
            <video:tag>london hug</video:tag>
            <video:tag>website design</video:tag>
        </video:video>
    </url>
    <url>
        <loc>https://video.whitehat-seo.co.uk/cms-starter-the-launch-of-the-cms</loc>
        <video:video>
            <video:player_loc allow_embed="yes">https://video.whitehat-seo.co.uk/v.ihtml/player.html?photo_id=70213580</video:player_loc>
            <video:content_loc>https://video.whitehat-seo.co.uk/64968575/70213580/61e7fa5b00ad05dcc3e3fff3ed0457a0/video_medium/cms-starter-the-launch-of-the-cms-video.mp4</video:content_loc>
            <video:thumbnail_loc>https://video.whitehat-seo.co.uk/64968575/70213580/61e7fa5b00ad05dcc3e3fff3ed0457a0/small/cms-starter-the-launch-of-the-cms-thumbnail.jpg</video:thumbnail_loc>
            <video:title>CMS Starter  The Launch of the CMS Starter Web Platform</video:title>
            <video:description>&lt;h1&gt;CMS Hub wanna be starting something? HubSpot reveal their
newest CMS Hub product addition &lt;/h1&gt;&lt;h2&gt;What is a CMS?&lt;/h2&gt;

&lt;p&gt;&amp;nbsp;&lt;/p&gt;

&lt;p&gt;Content Management System(CMS): A software application that
allows you to create and modify your website without having to code.&lt;/p&gt;&lt;p&gt;Most companies will use some sort of CMS for marketing their website. They usually fall within these categories:&lt;br&gt;&lt;/p&gt;&lt;p&gt;Open
source,&amp;nbsp;Proprietary,&amp;nbsp;SaaS.&lt;br&gt;&lt;/p&gt;&lt;p&gt;As
each of us has varied needs, it’s the same for our website and content
management requirements.&lt;br&gt;&lt;/p&gt;&lt;p&gt;&lt;br&gt;&lt;/p&gt;&lt;h2&gt;&lt;b&gt;But why would you need a
better Content Management System?&lt;/b&gt;&lt;/h2&gt;&lt;p&gt;

Many companies experience friction and
frustration with Content Management Systems, HubSpot’s aim is to make a CMS
platform that works with minimal effort but produces maximum output.&amp;nbsp;&lt;br&gt;&lt;/p&gt;&lt;p&gt;CMS Hub allows you to:&lt;/p&gt;&lt;p&gt;·&amp;nbsp;&amp;nbsp;&amp;nbsp;&amp;nbsp;&amp;nbsp;&amp;nbsp;&amp;nbsp;&amp;nbsp;
Easily build and optimise remarkable website
pages&lt;/p&gt;&lt;p&gt;·&amp;nbsp;&amp;nbsp;&amp;nbsp;&amp;nbsp;&amp;nbsp;&amp;nbsp;&amp;nbsp;&amp;nbsp;
Developers can build marketer-friendly web apps&lt;/p&gt;&lt;p&gt;·&amp;nbsp;&amp;nbsp;&amp;nbsp;&amp;nbsp;&amp;nbsp;&amp;nbsp;&amp;nbsp;&amp;nbsp;
All-in-one tools to help grow traffic and
generate leads&lt;/p&gt;&lt;p&gt;







&lt;/p&gt;&lt;p&gt;·&amp;nbsp;&amp;nbsp;&amp;nbsp;&amp;nbsp;&amp;nbsp;&amp;nbsp;&amp;nbsp;&amp;nbsp;
Gain governance and control at scale&lt;/p&gt;&lt;p&gt;&lt;br&gt;&lt;/p&gt;&lt;h2&gt;So what’s new with CMS Hub?&lt;/h2&gt;&lt;span&gt;&lt;a href="https://www.whitehat-seo.co.uk/"&gt;Whitehat&lt;/a&gt; are excited to announce
that HubSpot has launched their CMS Hub Starter and has now been added to
their CMS Hub subscription tiers.&lt;br&gt;&lt;/span&gt;&lt;p&gt;If you thought possibilities were
endless before, this opens up a whole new world to generating business.&lt;/p&gt;&lt;h2&gt;CMS Hub Starter: Generate business&lt;/h2&gt;&lt;p&gt;



&lt;/p&gt;&lt;p&gt;A simple web content management system for growing businesses
who want to leverage the CRM platform to generate business through their
website.&lt;/p&gt;&lt;p&gt;Read more here&amp;nbsp;&lt;a href="https://blog.whitehat-seo.co.uk/hubspot-cms-starter"&gt;HubSpot
CMS Starter Blog&lt;/a&gt;&lt;/p&gt;

&lt;p&gt;&amp;nbsp;&lt;/p&gt;

&lt;p&gt;&lt;br&gt;&lt;/p&gt;&lt;br&gt;</video:description>
            <video:publication_date>2021-08-02T14:12:19+00:00</video:publication_date>
            <video:family_friendly>yes</video:family_friendly>
            <video:duration>142</video:duration>
            <video:category>Promotions</video:category>
            <video:tag>business</video:tag>
            <video:tag>cms</video:tag>
            <video:tag>cms hub</video:tag>
            <video:tag>crm</video:tag>
            <video:tag>growth driven design</video:tag>
            <video:tag>hubspot</video:tag>
            <video:tag>inbound marketing</video:tag>
            <video:tag>traffic</video:tag>
            <video:tag>website design</video:tag>
        </video:video>
    </url>
    <url>
        <loc>https://video.whitehat-seo.co.uk/seo-audit-what-to-do-and-what-not</loc>
        <video:video>
            <video:player_loc allow_embed="yes">https://video.whitehat-seo.co.uk/v.ihtml/player.html?photo_id=69699117</video:player_loc>
            <video:content_loc>https://video.whitehat-seo.co.uk/64968566/69699117/fe20828758497417b02163f998d76be6/video_medium/seo-audit-what-to-do-and-what-not-video.mp4</video:content_loc>
            <video:thumbnail_loc>https://video.whitehat-seo.co.uk/64968566/69699117/fe20828758497417b02163f998d76be6/small/seo-audit-what-to-do-and-what-not-thumbnail.jpg</video:thumbnail_loc>
            <video:title>SEO Audit: what to do and what not to do</video:title>
            <video:description>Learn more here: &lt;a href="https://www.whitehat-seo.co.uk/hubspot-user-group-london"&gt;https://www.whitehat-seo.co.uk/hubspot-user-group-london&lt;/a&gt;&lt;p&gt;&lt;/p&gt;
&lt;p&gt;Full article here:&amp;nbsp;&lt;a href="https://blog.whitehat-seo.co.uk/seo-audit"&gt;https://blog.whitehat-seo.co.uk/seo-audit&lt;/a&gt;&lt;/p&gt;&lt;p&gt;Don't let SEO scare you and then your website fail as the face of the company.&lt;/p&gt;
&lt;p&gt;The best approach is to plan, be prepared and tackle it head-on. Tame it and then whip it into shape by uncovering data with an SEO audit.&lt;/p&gt;
&lt;p&gt;SEO has been around for years and isn't going anywhere, in fact, we need it now more than ever.&lt;/p&gt;
&lt;p&gt;Join us to discover the SEO truths and bust SEO myths and jargon in less than an hour!&lt;/p&gt;</video:description>
            <video:publication_date>2021-06-22T20:55:21+00:00</video:publication_date>
            <video:family_friendly>yes</video:family_friendly>
            <video:duration>3540</video:duration>
            <video:category>HubSpot User Group</video:category>
            <video:tag>hubspot</video:tag>
            <video:tag>hug</video:tag>
            <video:tag>london hug</video:tag>
            <video:tag>seo</video:tag>
            <video:tag>seo audit</video:tag>
        </video:video>
    </url>
    <url>
        <loc>https://video.whitehat-seo.co.uk/thinking-about-hubspot-and-social</loc>
        <video:video>
            <video:player_loc allow_embed="yes">https://video.whitehat-seo.co.uk/v.ihtml/player.html?photo_id=68832809</video:player_loc>
            <video:content_loc>https://video.whitehat-seo.co.uk/64968568/68832809/5f9fc201056b8407475572e94abe2ade/video_medium/thinking-about-hubspot-and-social-video.mp4</video:content_loc>
            <video:thumbnail_loc>https://video.whitehat-seo.co.uk/64968568/68832809/5f9fc201056b8407475572e94abe2ade/small/thinking-about-hubspot-and-social-thumbnail.jpg</video:thumbnail_loc>
            <video:title>Thinking About HubSpot And Social Media In 2021</video:title>
            <video:description>Learn more here: &lt;a href="https://www.whitehat-seo.co.uk/hubspot-user-group-london"&gt;https://www.whitehat-seo.co.uk/hubspot-user-group-london&lt;/a&gt;&lt;p&gt;&lt;/p&gt;
&lt;p&gt;Full article here:&amp;nbsp;&lt;a href="https://blog.whitehat-seo.co.uk/hubspot-social-media"&gt;https://blog.whitehat-seo.co.uk/hubspot-social-media&lt;/a&gt;&lt;/p&gt;&lt;p&gt;London HUG 'Social Media Trends for 2021'&lt;/p&gt;
&lt;p&gt;Social media for business can be a real challenge.&lt;/p&gt;
&lt;p&gt;Social media marketing has been around for quite a while but it's still an ally for some and an enemy for others.&lt;/p&gt;
&lt;p&gt;Whatever your stance and know-how, things are a-changing and it's happening fast!&lt;/p&gt;
&lt;p&gt;What we knew two years ago about social media may as well be put to rest with the dinosaurs.&lt;/p&gt;
&lt;p&gt;So, buckle up and let this HUG take you on a social network ride to:&lt;/p&gt;
&lt;p&gt;Know the social media trends for 2021 (what's hot and what's not)&lt;br&gt;
Tap into your social media genius with HubSpot tools and integrations&lt;br&gt;
Deliver what your prospects want whilst monitoring your efforts, the effects and ROI&lt;br&gt;
&lt;br&gt;
&lt;br&gt;
So how do you harness that social media beast and make it a winner?&lt;/p&gt;
&lt;p&gt;You have to focus, strategize, be incredibly creative and LISTEN.&lt;/p&gt;
&lt;p&gt;Yes, a big part of delivering what your target audience wants and leveraging your social media platforms is listening to them.&lt;/p&gt;
&lt;p&gt;The pandemic has affected us all. People's needs want and focus has now shifted. As businesses we have to adapt by watching, learning and listening.&lt;/p&gt;
&lt;p&gt;Find out how to use HubSpot tools to keep your ear to the ground, see what your competitors are doing and never miss a brand mention.&lt;br&gt;
&lt;br&gt;
&lt;br&gt;
&lt;br&gt;
But with so much digital noise how do you do listen?&lt;/p&gt;
&lt;p&gt;We will show you how you can save time and cut through the noise on all your social platforms.&lt;/p&gt;
&lt;p&gt;Getting the most out of your HubSpot integrations to:&lt;/p&gt;
&lt;p&gt;Publish content directly to your social networks&lt;br&gt;
Build campaigns&lt;br&gt;
Gather analytics and metric data to track your social media ROI&lt;br&gt;
Set keyword monitoring&lt;br&gt;
Nicely link it all back to your CRM&lt;br&gt;
&lt;br&gt;
&lt;br&gt;
What will you get out of this?&lt;/p&gt;
&lt;p&gt;After a HUG from us, you will walk away with:&lt;/p&gt;
&lt;p&gt;Social media marketing confidence&lt;br&gt;
An understanding of the social media shift&lt;br&gt;
Social media trends that will work for 2021&lt;br&gt;
Knowledge of HubSpot tools to get the job done&lt;br&gt;
A new network of likeminded people&lt;/p&gt;</video:description>
            <video:publication_date>2021-05-24T18:28:34+00:00</video:publication_date>
            <video:family_friendly>yes</video:family_friendly>
            <video:duration>2471</video:duration>
            <video:category>HubSpot User Group</video:category>
            <video:tag>hubspot</video:tag>
            <video:tag>hug</video:tag>
            <video:tag>londonhug</video:tag>
            <video:tag>social media marketing</video:tag>
        </video:video>
    </url>
    <url>
        <loc>https://video.whitehat-seo.co.uk/building-peak-performing-websites</loc>
        <video:video>
            <video:player_loc allow_embed="yes">https://video.whitehat-seo.co.uk/v.ihtml/player.html?photo_id=65489012</video:player_loc>
            <video:content_loc>https://video.whitehat-seo.co.uk/64968559/65489012/0a177c81fccc4bcea9dd420f08ec88ea/video_medium/building-peak-performing-websites-video.mp4</video:content_loc>
            <video:thumbnail_loc>https://video.whitehat-seo.co.uk/64968559/65489012/0a177c81fccc4bcea9dd420f08ec88ea/small/building-peak-performing-websites-thumbnail.jpg</video:thumbnail_loc>
            <video:title>Building Peak Performing Websites in 2021</video:title>
            <video:description>LondonHUG December 2020&lt;br&gt;
Hear directly from HubSpot Go-to-Market Lead (Web &amp;amp; CMS Hub) Luke Summerfield&lt;br&gt;
Luke Summerfield&lt;br&gt;&lt;br&gt;Read the full blog here:&amp;nbsp;&lt;a href="https://blog.whitehat-seo.co.uk/building-a-peak-performing-website"&gt;https://blog.whitehat-seo.co.uk/building-a-peak-performing-website&lt;/a&gt;&lt;br&gt;&lt;p&gt;&lt;/p&gt;
&lt;p&gt;HubSpot's mission is to transform the world of web design.&lt;/p&gt;
&lt;p&gt;As the Go-to-Market Lead on the HubSpot Product Leadership Team, Luke's role is to help make that happen by:&lt;br&gt;
&lt;br&gt;
&lt;br&gt;
1. Strategy: Help design HubSpot's product/packaging/pricing strategy, go-to-market strategy, and growth strategy for the CMS Hub.&lt;br&gt;
&lt;br&gt;
&lt;br&gt;
2. Fight Friction: Identify areas of customer friction throughout the flywheel and be the voice of the customer.&lt;/p&gt;
&lt;p&gt;3. Facilitate: Facilitate and collaborate with all other departments/teams to execute the strategy and overcome friction.&lt;/p&gt;
&lt;p&gt;4. Evangelize: Educate and inspire both internally and in the market the future of the web, Growth-Driven Design, CMS Hub, and the good work HubSpot's doing in the web industry.&lt;/p&gt;</video:description>
            <video:publication_date>2020-12-08T19:55:41+00:00</video:publication_date>
            <video:family_friendly>yes</video:family_friendly>
            <video:duration>3749</video:duration>
            <video:category>HubSpot User Group</video:category>
            <video:tag>clwyd probert</video:tag>
            <video:tag>cms</video:tag>
            <video:tag>cms hub</video:tag>
            <video:tag>growth driven design</video:tag>
            <video:tag>hubspot</video:tag>
            <video:tag>hug</video:tag>
            <video:tag>hug london</video:tag>
            <video:tag>london hug</video:tag>
            <video:tag>luke summerfield</video:tag>
            <video:tag>website design</video:tag>
            <video:tag>whitehat seo</video:tag>
        </video:video>
    </url>
    <url>
        <loc>https://video.whitehat-seo.co.uk/inside-the-hubspot-ads-machine</loc>
        <video:video>
            <video:player_loc allow_embed="yes">https://video.whitehat-seo.co.uk/v.ihtml/player.html?photo_id=64354119</video:player_loc>
            <video:content_loc>https://video.whitehat-seo.co.uk/60445188/64354119/db2a4233168875467c114493bf5ad2b8/video_medium/inside-the-hubspot-ads-machine-video.mp4</video:content_loc>
            <video:thumbnail_loc>https://video.whitehat-seo.co.uk/60445188/64354119/db2a4233168875467c114493bf5ad2b8/small/inside-the-hubspot-ads-machine-thumbnail.jpg</video:thumbnail_loc>
            <video:title>Inside The HubSpot Ads Machine</video:title>
            <video:description>Full blog article here:&amp;nbsp;&lt;a href="https://blog.whitehat-seo.co.uk/how-to-use-ads-in-hubspot"&gt;https://blog.whitehat-seo.co.uk/how-to-use-ads-in-hubspot&lt;/a&gt;&lt;br&gt;&lt;br&gt;Ref:&amp;nbsp;&lt;a href="https://www.whitehat-seo.co.uk/pay-per-click-management"&gt;https://www.whitehat-seo.co.uk/pay-per-click-management&lt;/a&gt;&lt;br&gt;
London HUG September 2020&lt;br&gt;
Advanced Techniques Used by HubSpot’s  Paid Marketing Team&lt;p&gt;&lt;/p&gt;
&lt;p&gt;Jillian Hope, Senior Marketing Manager, Advertising HubSpot&lt;br&gt;
Katie Koenig, Senior Product Manager, Ads, HubSpot&lt;/p&gt;</video:description>
            <video:publication_date>2020-09-13T13:57:03+00:00</video:publication_date>
            <video:family_friendly>yes</video:family_friendly>
            <video:duration>1908</video:duration>
            <video:category>HubSpot User Group</video:category>
            <video:tag>google adwords</video:tag>
            <video:tag>google ppc</video:tag>
            <video:tag>hubspot</video:tag>
            <video:tag>hug</video:tag>
            <video:tag>hug london</video:tag>
            <video:tag>paid ads</video:tag>
            <video:tag>ppc</video:tag>
        </video:video>
    </url>
    <url>
        <loc>https://video.whitehat-seo.co.uk/in-conversation-clwyd-probert-the</loc>
        <video:video>
            <video:player_loc allow_embed="yes">https://video.whitehat-seo.co.uk/v.ihtml/player.html?photo_id=63820162</video:player_loc>
            <video:content_loc>https://video.whitehat-seo.co.uk/60445026/63820162/a7cc1aabc17a5f5ce72ea77786f7a817/video_medium/in-conversation-clwyd-probert-the-video.mp4</video:content_loc>
            <video:thumbnail_loc>https://video.whitehat-seo.co.uk/60445026/63820162/a7cc1aabc17a5f5ce72ea77786f7a817/small/in-conversation-clwyd-probert-the-thumbnail.jpg</video:thumbnail_loc>
            <video:title>In Conversation Clwyd Probert &amp; The Leaders Council</video:title>
            <video:description>Clwyd Probert founded Whitehat Inbound Marketing Agency in 2011, having previously served as a Director at Pixcellence. Alongside his role at Whitehat, Clwyd serves as a guest lecturer at UCL.&lt;br /&gt;
To find out more about Whitehat S E O please visit &lt;a href="https://www.whitehat-seo.co.uk"&gt;https://www.whitehat-seo.co.uk&lt;/a&gt;&lt;/p&gt;
&lt;p&gt;In July 2020, Clwyd Probert appeared on a Leaders Council of Great Britain &amp; Northern Ireland podcast, discussing the importance of leadership and the impact it has had on his career to date.&lt;/p&gt;
&lt;p&gt;Listen to Clwyd Probert's Leaders Council podcast.</video:description>
            <video:publication_date>2020-07-23T09:45:44+00:00</video:publication_date>
            <video:family_friendly>yes</video:family_friendly>
            <video:duration>2590</video:duration>
            <video:category>Webinars</video:category>
            <video:tag>clwyd probert</video:tag>
            <video:tag>leadership</video:tag>
            <video:tag>podcasting</video:tag>
            <video:tag>the leaders council</video:tag>
        </video:video>
    </url>
    <url>
        <loc>https://video.whitehat-seo.co.uk/getting-started-with-podcasting</loc>
        <video:video>
            <video:player_loc allow_embed="yes">https://video.whitehat-seo.co.uk/v.ihtml/player.html?photo_id=63778752</video:player_loc>
            <video:content_loc>https://video.whitehat-seo.co.uk/60445188/63778752/43acad9a5443de21fac0e758e1187e80/video_medium/getting-started-with-podcasting-video.mp4</video:content_loc>
            <video:thumbnail_loc>https://video.whitehat-seo.co.uk/60445188/63778752/43acad9a5443de21fac0e758e1187e80/small/getting-started-with-podcasting-thumbnail.jpg</video:thumbnail_loc>
            <video:title>Getting Started With Podcasting </video:title>
            <video:description>Join Jorie Munroe (Inbound Professor on Marketing Hub) and Anni Kim (Inbound Professor on Workflows &amp; Integrations) as we give a virtual presentation to the HubSpot User Group on Getting Started with Podcasting.</video:description>
            <video:publication_date>2020-07-19T21:25:35+00:00</video:publication_date>
            <video:family_friendly>yes</video:family_friendly>
            <video:duration>3071</video:duration>
            <video:category>HubSpot User Group</video:category>
            <video:tag>hubspot user group</video:tag>
            <video:tag>hug</video:tag>
            <video:tag>Podcasting</video:tag>
        </video:video>
    </url>
    <url>
        <loc>https://video.whitehat-seo.co.uk/virtual-fireside-chat-with-hubspot</loc>
        <video:video>
            <video:player_loc allow_embed="yes">https://video.whitehat-seo.co.uk/v.ihtml/player.html?photo_id=62980629</video:player_loc>
            <video:content_loc>https://video.whitehat-seo.co.uk/60445192/62980629/0b2bc5b8a90702b27929f417ddda9b2a/video_medium/virtual-fireside-chat-with-hubspot-video.mp4</video:content_loc>
            <video:thumbnail_loc>https://video.whitehat-seo.co.uk/60445192/62980629/0b2bc5b8a90702b27929f417ddda9b2a/small/virtual-fireside-chat-with-hubspot-thumbnail.jpg</video:thumbnail_loc>
            <video:title>Virtual Fireside Chat with HubSpot CEO &amp; Co-Founder Brian Halligan</video:title>
            <video:description>&lt;a href="https://www.whitehat-seo.co.uk/hubspot-user-group-london"&gt;https://www.whitehat-seo.co.uk/hubspot-user-group-london&lt;/a&gt;&lt;/p&gt;
&lt;p&gt;Hear directly from HubSpot CEO and Co-Founder Brian Halligan, as he sits down for an intimate discussion with Christan Kinnear VP&lt;br /&gt;
of Sales and Managing Director EMEA</video:description>
            <video:publication_date>2020-05-21T11:56:57+00:00</video:publication_date>
            <video:family_friendly>yes</video:family_friendly>
            <video:duration>2855</video:duration>
            <video:category>HubSpot User Group</video:category>
            <video:tag>Brian Halligan</video:tag>
            <video:tag>christian kinnear</video:tag>
            <video:tag>hubspot</video:tag>
            <video:tag>hubspot user group</video:tag>
            <video:tag>hug</video:tag>
            <video:tag>london hug</video:tag>
        </video:video>
    </url>
    <url>
        <loc>https://video.whitehat-seo.co.uk/how-to-run-a-remote-sales-team</loc>
        <video:video>
            <video:player_loc allow_embed="yes">https://video.whitehat-seo.co.uk/v.ihtml/player.html?photo_id=62670755</video:player_loc>
            <video:content_loc>https://video.whitehat-seo.co.uk/60445028/62670755/e589844fcda99727ab385a1a68d4a79e/video_medium/how-to-run-a-remote-sales-team-video.mp4</video:content_loc>
            <video:thumbnail_loc>https://video.whitehat-seo.co.uk/60445028/62670755/e589844fcda99727ab385a1a68d4a79e/small/how-to-run-a-remote-sales-team-thumbnail.jpg</video:thumbnail_loc>
            <video:title>How To Run A Remote Sales Team</video:title>
            <video:description>1. How to Set up Your Remote Sales Team for Success&lt;br /&gt;
by Brian Bresee&lt;/p&gt;
&lt;p&gt;Brian will speak from his experience as a remote sales manager and share his best tips and tricks on setting up your remote sales team for success. Learn how to:&lt;/p&gt;
&lt;p&gt;Structure your teams days&lt;br /&gt;
Manage performance with data&lt;br /&gt;
Have fun, support one another, and build relationships remotely as a team&lt;/p&gt;
&lt;p&gt;2. How to Get Your Remote Sales Team to Hit Target&lt;br /&gt;
By Andrei Sochala&lt;/p&gt;
&lt;p&gt;Andrei will discuss the current challenges sales reps are facing during this working from home period, while the company and managers are still expecting new revenue generation. Learn how to:&lt;/p&gt;
&lt;p&gt;Not miss any remaining revenue opportunities by being laser-focused&lt;br /&gt;
Strengthen relationships with your prospects despite the distance&lt;br /&gt;
Prepare for the future by reworking your current pipeline following a sales methodology</video:description>
            <video:publication_date>2020-05-03T12:52:18+00:00</video:publication_date>
            <video:family_friendly>yes</video:family_friendly>
            <video:duration>2510</video:duration>
            <video:category>Webinars</video:category>
            <video:tag>hubspot sales</video:tag>
            <video:tag>inbound sales</video:tag>
            <video:tag>remote selling</video:tag>
            <video:tag>sales strategy</video:tag>
            <video:tag>sales training</video:tag>
        </video:video>
    </url>
    <url>
        <loc>https://video.whitehat-seo.co.uk/what-do-campaigns-look-like-in-2020</loc>
        <video:video>
            <video:player_loc allow_embed="yes">https://video.whitehat-seo.co.uk/v.ihtml/player.html?photo_id=62604750</video:player_loc>
            <video:content_loc>https://video.whitehat-seo.co.uk/60445028/62604750/17f51d683289255472f16cdf04d742d4/video_medium/what-do-campaigns-look-like-in-2020-video.mp4</video:content_loc>
            <video:thumbnail_loc>https://video.whitehat-seo.co.uk/60445028/62604750/17f51d683289255472f16cdf04d742d4/small/what-do-campaigns-look-like-in-2020-thumbnail.jpg</video:thumbnail_loc>
            <video:title>What Do Campaigns Look Like in 2020</video:title>
            <video:description>&lt;a href="https://www.whitehat-seo.co.uk/hubspot-user-group-london"&gt;https://www.whitehat-seo.co.uk/hubspot-user-group-london&lt;/a&gt;&lt;p&gt;&lt;/p&gt;
&lt;p&gt;Running Successful&lt;br&gt;
Campaigns in 2020&lt;br&gt;
How to Use HubSpot Tools for&lt;br&gt;
Contextualization and Optimization&lt;/p&gt;</video:description>
            <video:publication_date>2020-04-30T13:54:30+00:00</video:publication_date>
            <video:family_friendly>yes</video:family_friendly>
            <video:duration>3086</video:duration>
            <video:category>HubSpot User Group</video:category>
            <video:tag>hubspot</video:tag>
            <video:tag>hubspot user group</video:tag>
            <video:tag>inbound marketing</video:tag>
            <video:tag>inbound marketing strategy</video:tag>
            <video:tag>londonhug</video:tag>
            <video:tag>whitehat</video:tag>
        </video:video>
    </url>
    <url>
        <loc>https://video.whitehat-seo.co.uk/creating-pages-in-hubspot-cms-hub</loc>
        <video:video>
            <video:player_loc allow_embed="yes">https://video.whitehat-seo.co.uk/v.ihtml/player.html?photo_id=62601007</video:player_loc>
            <video:content_loc>https://video.whitehat-seo.co.uk/60650859/62601007/c784c2f55f398a33f977b4f13e5ba74a/video_medium/creating-pages-in-hubspot-cms-hub-video.mp4</video:content_loc>
            <video:thumbnail_loc>https://video.whitehat-seo.co.uk/60650859/62601007/c784c2f55f398a33f977b4f13e5ba74a/small/creating-pages-in-hubspot-cms-hub-thumbnail.jpg</video:thumbnail_loc>
            <video:title>Creating Pages in HubSpot CMS Hub</video:title>
            <video:description>&lt;a href="https://www.whitehat-seo.co.uk/hubspot-user-group-london"&gt;https://www.whitehat-seo.co.uk/hubspot-user-group-london&lt;/a&gt;&lt;/p&gt;
&lt;p&gt;Rachel&lt;br /&gt;
Educating and inspiring people about HubSpot CMS Hub&lt;/p&gt;
&lt;p&gt;Working remotely from Boston, spending my time baking, taking care of my plants, and learning embroidery&lt;br /&gt;
&lt;br /&gt;
&lt;br /&gt;
Introduction &amp; Icebreaker (5 min)&lt;br /&gt;
What is CMS Hub? (5 min)&lt;br /&gt;
Themes &amp; Drag and Drop Page Editing (10 min)&lt;br /&gt;
Follow-along activity: Create a page (25 min)&lt;br /&gt;
Q&amp;A (10 min)&lt;br /&gt;
Recap (2 min)&lt;br /&gt;
Resources (2 min)</video:description>
            <video:publication_date>2020-04-30T11:36:32+00:00</video:publication_date>
            <video:family_friendly>yes</video:family_friendly>
            <video:duration>3379</video:duration>
            <video:category>HubSpot User Group</video:category>
            <video:tag>cms</video:tag>
            <video:tag>cms hub</video:tag>
            <video:tag>growth driven design</video:tag>
            <video:tag>hubspot</video:tag>
            <video:tag>website design</video:tag>
        </video:video>
    </url>
    <url>
        <loc>https://video.whitehat-seo.co.uk/improving-the-customer-experience</loc>
        <video:video>
            <video:player_loc allow_embed="yes">https://video.whitehat-seo.co.uk/v.ihtml/player.html?photo_id=62292114</video:player_loc>
            <video:content_loc>https://video.whitehat-seo.co.uk/60445186/62292114/466e41dbde65bba1a575dd29f032f85f/video_medium/improving-the-customer-experience-video.mp4</video:content_loc>
            <video:thumbnail_loc>https://video.whitehat-seo.co.uk/60445186/62292114/466e41dbde65bba1a575dd29f032f85f/small/improving-the-customer-experience-thumbnail.jpg</video:thumbnail_loc>
            <video:title>Improving the Customer Experience Through Customer Journey Mapping</video:title>
            <video:description>&lt;a href="https://www.whitehat-seo.co.uk/hubspot-user-group-london"&gt;https://www.whitehat-seo.co.uk/hubspot-user-group-london&lt;/a&gt;&lt;br /&gt;
Adriti, Inbound Service &amp; Service Hub Professor&lt;/p&gt;
&lt;p&gt;Build empathy for your customers by using a customer journey map&lt;br /&gt;
Improve the customer experience using HubSpot and Service Hub</video:description>
            <video:publication_date>2020-04-19T12:54:55+00:00</video:publication_date>
            <video:family_friendly>yes</video:family_friendly>
            <video:duration>3400</video:duration>
            <video:category>HubSpot User Group</video:category>
            <video:tag>customer experience</video:tag>
            <video:tag>customer journey map</video:tag>
            <video:tag>hubspot</video:tag>
            <video:tag>hubspot user group</video:tag>
            <video:tag>hug</video:tag>
            <video:tag>london hug</video:tag>
        </video:video>
    </url>
    <url>
        <loc>https://video.whitehat-seo.co.uk/customer-success-the-new-way-to-win</loc>
        <video:video>
            <video:player_loc allow_embed="yes">https://video.whitehat-seo.co.uk/v.ihtml/player.html?photo_id=62291798</video:player_loc>
            <video:content_loc>https://video.whitehat-seo.co.uk/60445029/62291798/5c90db5f4d2e1f70049b74cf2e44ae23/video_medium/customer-success-the-new-way-to-win-video.mp4</video:content_loc>
            <video:thumbnail_loc>https://video.whitehat-seo.co.uk/60445029/62291798/5c90db5f4d2e1f70049b74cf2e44ae23/small/customer-success-the-new-way-to-win-thumbnail.jpg</video:thumbnail_loc>
            <video:title>Customer Success The New Way to Win at Business</video:title>
            <video:description>&lt;a href="https://www.whitehat-seo.co.uk/hubspot-user-group-london"&gt;https://www.whitehat-seo.co.uk/hubspot-user-group-london&lt;/a&gt;&lt;/p&gt;
&lt;p&gt;On March 17th 2020, @coachcourt, Courtney Sembler, Manager, HubSpot Academy Education gave a virtual presentation to the HubSpot User Group community on Customer Success: The New Way to Win at Business.</video:description>
            <video:publication_date>2020-04-19T12:30:02+00:00</video:publication_date>
            <video:family_friendly>yes</video:family_friendly>
            <video:duration>3012</video:duration>
            <video:category>HubSpot User Group</video:category>
            <video:tag>customer success</video:tag>
            <video:tag>hubspot</video:tag>
            <video:tag>hubspot user group</video:tag>
            <video:tag>london hug</video:tag>
        </video:video>
    </url>
    <url>
        <loc>https://video.whitehat-seo.co.uk/building-a-lead-generating-chatbot</loc>
        <video:video>
            <video:player_loc allow_embed="yes">https://video.whitehat-seo.co.uk/v.ihtml/player.html?photo_id=62109230</video:player_loc>
            <video:content_loc>https://video.whitehat-seo.co.uk/60445025/62109230/92fff52afa930ff5ec84dcc740829c47/video_medium/building-a-lead-generating-chatbot-video.mp4</video:content_loc>
            <video:thumbnail_loc>https://video.whitehat-seo.co.uk/60445025/62109230/92fff52afa930ff5ec84dcc740829c47/small/building-a-lead-generating-chatbot-thumbnail.jpg</video:thumbnail_loc>
            <video:title>Building A Lead Generating Chatbot</video:title>
            <video:description>&lt;a href="https://www.whitehat-seo.co.uk/hubspot-user-group-london"&gt;https://www.whitehat-seo.co.uk/hubspot-user-group-london&lt;/a&gt;&lt;/p&gt;
&lt;p&gt;Adi: Inbound partner professor with  HubSpot Academy. Former consultant. Professional musician</video:description>
            <video:publication_date>2020-04-12T14:40:14+00:00</video:publication_date>
            <video:family_friendly>yes</video:family_friendly>
            <video:duration>3692</video:duration>
            <video:category>HubSpot User Group</video:category>
            <video:tag>chatbot</video:tag>
            <video:tag>conversational marketing</video:tag>
            <video:tag>hubspot</video:tag>
            <video:tag>hubspot user group</video:tag>
            <video:tag>HUG</video:tag>
            <video:tag>inbound marketing</video:tag>
        </video:video>
    </url>
    <url>
        <loc>https://video.whitehat-seo.co.uk/seo-strategy-in-2020-hubspot</loc>
        <video:video>
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&lt;p&gt;Speaker: Ari Plaut&lt;br /&gt;
Senior Product Marketing Manager&lt;br /&gt;
Marketing | HubSpot</video:description>
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Are your inbound marketing efforts optimised for 2020? Learn the latest inbound updates and trends.</video:description>
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&lt;p&gt;Setting Up for Success HubSpot with Sales Hub&lt;/p&gt;
&lt;p&gt;Speaker: John Elmer, CEO - Bayard Bradford&lt;/p&gt;
&lt;p&gt;John Elmer is CEO of Houston, Texas-based Bayard Bradford, a HubSpot Diamond Agency Partner.&lt;/p&gt;
&lt;p&gt;John is a member of the HubSpot Global Partner Advisory Council and his firm runs the Houston HubSpot User Group.&lt;/p&gt;
&lt;p&gt;John works with executives who are ready to digitally tranform their sales and marketing to drive revenue growth. He has over 30 years of sales and marketing experience in energy, technology, industrial products, manufacturing, ecommerce and professional services.&lt;/p&gt;
&lt;p&gt;Bayard Bradford has a HubSpot integration platform on the HubSpot App Marketplace called Datawarehouse.io.  It easily connects HubSpot to other cloud software. John serves on the board of directors of the Numerical Algorithms Group in Oxford, UK.&lt;/p&gt;</video:description>
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&lt;p&gt;Speaker: Clwyd Probert, CEO - Whitehat SEO&lt;/p&gt;
&lt;p&gt;&lt;a href="https://blog.whitehat-seo.co.uk/4-google-adwords-strategies"&gt;https://blog.whitehat-seo.co.uk/4-google-adwords-strategies&lt;/a&gt;&lt;br&gt;&lt;/p&gt;&lt;p&gt;Clwyd has been involved with starting, growing and selling multiple successful businesses both in the UK and the USA. He is the entrepreneur business owners turn to for strategic planning &amp;amp; business growth through his unique and innovative sales and marketing campaigns.&lt;/p&gt;
&lt;p&gt;In addition to owning and running Whitehat, Clwyd teaches marketing as a guest lecturer at UCL and runs the London HUG event which has grown to be the largest such event worldwide.&lt;/p&gt;&lt;p&gt;More info on Google AdWords (PPC) here:&lt;/p&gt;&lt;p&gt;&lt;a href="https://www.whitehat-seo.co.uk/pay-per-click-management"&gt;https://www.whitehat-seo.co.uk/pay-per-click-management&lt;/a&gt;&lt;br&gt;&lt;/p&gt;</video:description>
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&lt;p&gt;War stories from the front line, comparing Salesforce (Pardot) &amp; HubSpot&lt;/p&gt;
&lt;p&gt;Speaker: Edwin Raymond, Implementation Consultant - Whitehat&lt;/p&gt;
&lt;p&gt;Edwin has vast experience in inbound marketing implementation, with many years in both the public and private sector, working in the UK and abroad.&lt;/p&gt;
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We used to just call it ‘meeting people’, but in this increasingly connected business world we all live in, it’s become known as networking. Having a time to meet potential new business contacts, partners or suppliers can happen online, but despite our reliance on website marking by SEO experts, social networking and email, there is still a lot to be said for doing it the old fashioned way.</video:description>
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            <video:duration>67</video:duration>
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            <video:title>How to Write Natural Content For Better Online Results in 2020</video:title>
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&lt;p&gt;Useful SEO Tips On How To Make Your Content More Google-Friendly</video:description>
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The internet is changing. While the internet was built around servers and personal computers, it is evolving to an amorphous network accessed through smart phones. Recent surveys find that the mobile web is growing and expected to take over the internet. How does this affect your website and your business, now and in the future?</video:description>
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            <video:category>Promotions</video:category>
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            <video:title>It takes Money to Make Money. You Have to Invest in Digital Marketing</video:title>
            <video:description>&lt;a href="https://blog.whitehat-seo.co.uk/info-articles/establish-optimal-marketing-budget-business/"&gt;https://blog.whitehat-seo.co.uk/info-articles/establish-optimal-marketing-budget-business/&lt;/a&gt;&lt;/p&gt;
&lt;p&gt;If you want to expand your brand, increase sales, and grow your business fast, then you have to invest money into your marketing to make it happen.&lt;/p&gt;
&lt;p&gt;You have to invest in digital marketing. Your business should be very visible in the online world.</video:description>
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    <url>
        <loc>https://video.whitehat-seo.co.uk/ugli-webinar-series-06-duchenne</loc>
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            <video:title>UGLI Webinar Series 06: Duchenne</video:title>
            <video:description>Interview with Emily Crossley, co-founder of Duchenne by Jeannette Pritchard, Founder Director: Ugli. Hosted and managed by Clwyd Probert, CEO Whitehat.</video:description>
            <video:publication_date>2019-10-27T13:17:26+00:00</video:publication_date>
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            <video:tag>ugli campus</video:tag>
            <video:tag>whitehat</video:tag>
        </video:video>
    </url>
    <url>
        <loc>https://video.whitehat-seo.co.uk/ugli-webinar-series-05-whitehat-seo</loc>
        <video:video>
            <video:player_loc allow_embed="yes">https://video.whitehat-seo.co.uk/v.ihtml/player.html?photo_id=56930481</video:player_loc>
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            <video:title>UGLI Webinar Series 05: Whitehat SEO Ltd</video:title>
            <video:description>Interview with Clwyd Probert, founder of Whitehat SEO by Jeannette Pritchard, Founder Director: Ugli. Hosted and managed by Clwyd Probert, CEO Whitehat.</video:description>
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            <video:duration>2735</video:duration>
            <video:category>UGLI Business Webinar Series</video:category>
            <video:tag>clwyd probert</video:tag>
            <video:tag>ugli campus</video:tag>
            <video:tag>whitehat SEO</video:tag>
        </video:video>
    </url>
    <url>
        <loc>https://video.whitehat-seo.co.uk/inbound-marketing-blueprint</loc>
        <video:video>
            <video:player_loc allow_embed="yes">https://video.whitehat-seo.co.uk/v.ihtml/player.html?photo_id=56489606</video:player_loc>
            <video:content_loc>https://video.whitehat-seo.co.uk/49543330/56489606/5aefc7f257e54eedf195b46aeaa2ac46/video_medium/inbound-marketing-blueprint-video.mp4</video:content_loc>
            <video:thumbnail_loc>https://video.whitehat-seo.co.uk/49543330/56489606/5aefc7f257e54eedf195b46aeaa2ac46/small/inbound-marketing-blueprint-thumbnail.jpg</video:thumbnail_loc>
            <video:title>Inbound Marketing Blueprint September 2019 London HUG</video:title>
            <video:description>&lt;a href="https://www.whitehat-seo.co.uk/hubspot-user-group-london"&gt;https://www.whitehat-seo.co.uk/hubspot-user-group-london&lt;/a&gt;&lt;p&gt;&lt;/p&gt;
&lt;p&gt;Those of you new to inbound marketing should think of it as a marketing process that attracts prospects to you rather than you seeking them. Much of this depends on the quality level of content for starters.&lt;/p&gt;</video:description>
            <video:publication_date>2019-10-08T10:03:55+00:00</video:publication_date>
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            <video:duration>2530</video:duration>
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            <video:tag>company growth</video:tag>
            <video:tag>inbound marketing</video:tag>
            <video:tag>london hug</video:tag>
            <video:tag>whitehat</video:tag>
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    <url>
        <loc>https://video.whitehat-seo.co.uk/case-study-hubspot-inbound</loc>
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            <video:player_loc allow_embed="yes">https://video.whitehat-seo.co.uk/v.ihtml/player.html?photo_id=56460061</video:player_loc>
            <video:content_loc>https://video.whitehat-seo.co.uk/49543318/56460061/760c9e7dbd7f96a1bb67bf09a9befb80/video_medium/case-study-hubspot-inbound-video.mp4</video:content_loc>
            <video:thumbnail_loc>https://video.whitehat-seo.co.uk/49543318/56460061/760c9e7dbd7f96a1bb67bf09a9befb80/small/case-study-hubspot-inbound-thumbnail.jpg</video:thumbnail_loc>
            <video:title>Case Study: HubSpot Inbound Marketing Campaign Project Management</video:title>
            <video:description>&lt;a href="https://blog.whitehat-seo.co.uk/how-inbound-marketing-campaigns-look"&gt;https://blog.whitehat-seo.co.uk/how-inbound-marketing-campaigns-look&lt;/a&gt;&lt;/p&gt;
&lt;p&gt;The theoretical benefits of inbound marketing are well established. An approach based on value, built on an in-depth understanding of your audience and market needs, will naturally drive more leads and customers than a simple push of promotional messages your audience may never care about.</video:description>
            <video:publication_date>2019-10-07T12:17:46+00:00</video:publication_date>
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            <video:duration>2971</video:duration>
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            <video:tag>inbound marketing</video:tag>
            <video:tag>project management</video:tag>
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    <url>
        <loc>https://video.whitehat-seo.co.uk/what-is-white-hat-seo</loc>
        <video:video>
            <video:player_loc allow_embed="yes">https://video.whitehat-seo.co.uk/v.ihtml/player.html?photo_id=56429900</video:player_loc>
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            <video:thumbnail_loc>https://video.whitehat-seo.co.uk/49543318/56429900/91370f7cdc743540fa840fe1af013020/small/what-is-white-hat-seo-thumbnail.jpg</video:thumbnail_loc>
            <video:title>What is White Hat SEO</video:title>
            <video:description>&lt;a href="https://blog.whitehat-seo.co.uk/what-is-white-hat-seo"&gt;https://blog.whitehat-seo.co.uk/what-is-white-hat-seo&lt;/a&gt;&lt;/p&gt;
&lt;p&gt;White Hat in SEO (Search Engine Optimisation) is a set of strategies used by site owners that increase the chances of being on the first page of search engines when certain keywords are typed in.</video:description>
            <video:publication_date>2019-10-06T11:47:10+00:00</video:publication_date>
            <video:family_friendly>yes</video:family_friendly>
            <video:duration>81</video:duration>
            <video:category>Promotions</video:category>
            <video:tag>search engine optimisation</video:tag>
            <video:tag>seo tips</video:tag>
            <video:tag>whitehat SEO</video:tag>
        </video:video>
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    <url>
        <loc>https://video.whitehat-seo.co.uk/what-is-black-hat-seo</loc>
        <video:video>
            <video:player_loc allow_embed="yes">https://video.whitehat-seo.co.uk/v.ihtml/player.html?photo_id=56429727</video:player_loc>
            <video:content_loc>https://video.whitehat-seo.co.uk/49543328/56429727/665559a5f221904d47ee4f5d96ff53dd/video_medium/what-is-black-hat-seo-video.mp4</video:content_loc>
            <video:thumbnail_loc>https://video.whitehat-seo.co.uk/49543328/56429727/665559a5f221904d47ee4f5d96ff53dd/small/what-is-black-hat-seo-thumbnail.jpg</video:thumbnail_loc>
            <video:title>What is Black Hat SEO</video:title>
            <video:description>&lt;a href="https://blog.whitehat-seo.co.uk/what-is-black-hat-seo"&gt;https://blog.whitehat-seo.co.uk/what-is-black-hat-seo&lt;/a&gt;&lt;/p&gt;
&lt;p&gt;When it comes to driving traffic to your website, search engine optimisation (SEO) is one of the best methods to do so. If your site ranks high on search engines, such as Google and Bing, the likelihood that internet users come across your page is much higher.</video:description>
            <video:publication_date>2019-10-06T11:37:08+00:00</video:publication_date>
            <video:family_friendly>yes</video:family_friendly>
            <video:duration>90</video:duration>
            <video:category>Promotions</video:category>
            <video:tag>black hat seo</video:tag>
            <video:tag>seo</video:tag>
            <video:tag>seo tips</video:tag>
            <video:tag>whitehat seo</video:tag>
        </video:video>
    </url>
    <url>
        <loc>https://video.whitehat-seo.co.uk/google-grants-for-charities</loc>
        <video:video>
            <video:player_loc allow_embed="yes">https://video.whitehat-seo.co.uk/v.ihtml/player.html?photo_id=56429061</video:player_loc>
            <video:content_loc>https://video.whitehat-seo.co.uk/49543322/56429061/55c10d1b3863de68e39013cd40bb69b3/video_medium/google-grants-for-charities-video.mp4</video:content_loc>
            <video:thumbnail_loc>https://video.whitehat-seo.co.uk/49543322/56429061/55c10d1b3863de68e39013cd40bb69b3/small/google-grants-for-charities-thumbnail.jpg</video:thumbnail_loc>
            <video:title>Google Grants for Charities</video:title>
            <video:description>&lt;a href="https://blog.whitehat-seo.co.uk/google-grants-for-charities-a-guide"&gt;https://blog.whitehat-seo.co.uk/google-grants-for-charities-a-guide&lt;/a&gt;&lt;/p&gt;
&lt;p&gt;Around the world, there are billions of individuals with the means to support charities. Although these numbers provide sky-high possibilities for support, the difficulty is in reaching a large group of this population. For non-profits, reaching a large portion of the population can be very difficult through traditional advertising platforms.</video:description>
            <video:publication_date>2019-10-06T11:01:20+00:00</video:publication_date>
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            <video:category>Promotions</video:category>
            <video:tag>adwords for charities</video:tag>
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            <video:tag>ppc for charities</video:tag>
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    <url>
        <loc>https://video.whitehat-seo.co.uk/4-of-the-uks-best-digital-marketing</loc>
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            <video:content_loc>https://video.whitehat-seo.co.uk/49543326/56411871/3037f917e8fe9688a29f6975eee1efa0/video_medium/4-of-the-uks-best-digital-marketing-video.mp4</video:content_loc>
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            <video:title>4 Of The UKs Best Digital Marketing Agencies</video:title>
            <video:description>&lt;a href="https://blog.whitehat-seo.co.uk/4-of-the-uks-best-digital-marketing-agencies-one-bonus-agency"&gt;https://blog.whitehat-seo.co.uk/4-of-the-uks-best-digital-marketing-agencies-one-bonus-agency&lt;/a&gt;&lt;/p&gt;
&lt;p&gt;From optimising pay per click ads to understanding the user experience of your website, knowing what metrics to analyse and what marketing strategies to employ requires expertise an average business usually falls short of. Digital marketing agencies, however, do have the expertise to increase traffic, conversion rates and sales to a business.</video:description>
            <video:publication_date>2019-10-05T18:43:01+00:00</video:publication_date>
            <video:family_friendly>yes</video:family_friendly>
            <video:duration>105</video:duration>
            <video:category>Promotions</video:category>
            <video:tag>digital marketing agency</video:tag>
            <video:tag>marketing agencies</video:tag>
        </video:video>
    </url>
    <url>
        <loc>https://video.whitehat-seo.co.uk/how-to-run-a-ppc-audit</loc>
        <video:video>
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            <video:content_loc>https://video.whitehat-seo.co.uk/49543313/56407638/32176b5ff2d2a8a58bfcc64543136f04/video_medium/how-to-run-a-ppc-audit-video.mp4</video:content_loc>
            <video:thumbnail_loc>https://video.whitehat-seo.co.uk/49543313/56407638/32176b5ff2d2a8a58bfcc64543136f04/small/how-to-run-a-ppc-audit-thumbnail.jpg</video:thumbnail_loc>
            <video:title>How To Run A PPC Audit</video:title>
            <video:description>&lt;a href="https://blog.whitehat-seo.co.uk/run-a-ppc-audit"&gt;https://blog.whitehat-seo.co.uk/run-a-ppc-audit&lt;/a&gt;&lt;/p&gt;
&lt;p&gt;For those interested in learning more about online marketing, two tactics every online marketing pro must be familiar with are search-engine optimisation (SEO) and pay-per-click (PPC).</video:description>
            <video:publication_date>2019-10-05T15:15:17+00:00</video:publication_date>
            <video:family_friendly>yes</video:family_friendly>
            <video:duration>127</video:duration>
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            <video:tag>adword audit</video:tag>
            <video:tag>google adwords</video:tag>
            <video:tag>google ppc</video:tag>
            <video:tag>ppc audit</video:tag>
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        <loc>https://video.whitehat-seo.co.uk/inbound-2019-adam-lewis-cofounder</loc>
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            <video:player_loc allow_embed="yes">https://video.whitehat-seo.co.uk/v.ihtml/player.html?photo_id=56377430</video:player_loc>
            <video:content_loc>https://video.whitehat-seo.co.uk/49543327/56377430/a6ac454585150988793aa7d3fc4a07d3/video_medium/inbound-2019-adam-lewis-cofounder-video.mp4</video:content_loc>
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            <video:title>Inbound 2019 - ADAM LEWIS, CoFounder BBD Boom</video:title>
            <video:description>&lt;a href="https://www.whitehat-seo.co.uk/hubspot-user-group-london"&gt;https://www.whitehat-seo.co.uk/hubspot-user-group-london&lt;/a&gt;&lt;/p&gt;
&lt;p&gt;Adam is Co-Founder and Solutions Architect at BBD Boom.&lt;/p&gt;
&lt;p&gt;In 2015, he used his holiday allowance to fly himself to the Inbound Conference in Boston to see what all the fuss was about. He has been hooked on the inbound model ever since.&lt;/p&gt;
&lt;p&gt;He has gone on to co-found BBD Boom, a Platinum HubSpot Partner with one mission: to help ambitious B2B businesses grow faster.&lt;/p&gt;
&lt;p&gt;He has been described as a techie, pretending to be a marketing person, and loves nothing more than getting knee deep in workflows, integrations, data migrations and above all helping clients make the best use of HubSpot.</video:description>
            <video:publication_date>2019-10-04T13:23:17+00:00</video:publication_date>
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            <video:duration>2940</video:duration>
            <video:category>HubSpot User Group</video:category>
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            <video:tag>hubspot software</video:tag>
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            <video:tag>inbound sales</video:tag>
            <video:tag>londonhug</video:tag>
        </video:video>
    </url>
    <url>
        <loc>https://video.whitehat-seo.co.uk/the-secret-life-of-an-inbound</loc>
        <video:video>
            <video:player_loc allow_embed="yes">https://video.whitehat-seo.co.uk/v.ihtml/player.html?photo_id=56376507</video:player_loc>
            <video:content_loc>https://video.whitehat-seo.co.uk/49543331/56376507/7f959d959c765ddbe77146d23424bf17/video_medium/the-secret-life-of-an-inbound-video.mp4</video:content_loc>
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            <video:title>The Secret Life Of An Inbound Marketing Agency - SamTurner</video:title>
            <video:description>&lt;a href="https://www.whitehat-seo.co.uk/hubspot-user-group-london"&gt;https://www.whitehat-seo.co.uk/hubspot-user-group-london&lt;/a&gt;&lt;/p&gt;
&lt;p&gt;Sam was Head of Digital at a leading HubSpot agency for six and half years before leaving to start STC&amp;C. At STC&amp;C he helps agencies and businesses to both communicate clearly and build fantastic marketing strategies on HubSpot.Company</video:description>
            <video:publication_date>2019-10-04T12:50:08+00:00</video:publication_date>
            <video:family_friendly>yes</video:family_friendly>
            <video:duration>1917</video:duration>
            <video:category>HubSpot User Group</video:category>
            <video:tag>hubspot partner agency</video:tag>
            <video:tag>inbound marketing</video:tag>
            <video:tag>marketing agency</video:tag>
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    </url>
    <url>
        <loc>https://video.whitehat-seo.co.uk/seo-vs-ppc-which-is-best-for-your</loc>
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            <video:player_loc allow_embed="yes">https://video.whitehat-seo.co.uk/v.ihtml/player.html?photo_id=54895477</video:player_loc>
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            <video:thumbnail_loc>https://video.whitehat-seo.co.uk/49543315/54895477/6ab28a41ccbf62841f3862bbb2cbedc1/small/seo-vs-ppc-which-is-best-for-your-thumbnail.jpg</video:thumbnail_loc>
            <video:title>SEO vs PPC Which is best for your business?</video:title>
            <video:description>&lt;a href="https://blog.whitehat-seo.co.uk/seo-vs-ppc"&gt;https://blog.whitehat-seo.co.uk/seo-vs-ppc&lt;/a&gt;&lt;/p&gt;
&lt;p&gt;Choosing an online marketing strategy for an online business can be difficult. Businesses looking to drive more traffic to their websites are faced with the tough decision of choosing between Search Engine Optimisation (SEO) and Pay-Per-Click (PPC).</video:description>
            <video:publication_date>2019-08-19T09:35:27+00:00</video:publication_date>
            <video:family_friendly>yes</video:family_friendly>
            <video:duration>47</video:duration>
            <video:category>Promotions</video:category>
            <video:tag>PPC</video:tag>
            <video:tag>SEO</video:tag>
        </video:video>
    </url>
    <url>
        <loc>https://video.whitehat-seo.co.uk/ugli-webinar-series-04-cloudhouse</loc>
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            <video:title>UGLI Webinar Series 04: Cloudhouse</video:title>
            <video:description>Interview with Mat Clothier, founder of Cloudhouse by Jeannette Pritchard, Founder Director: Ugli. Hosted and managed by Clwyd Probert, CEO Whitehat.</video:description>
            <video:publication_date>2019-07-03T13:40:14+00:00</video:publication_date>
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            <video:tag>Jeannette Pritchard</video:tag>
            <video:tag>Mat Clothier</video:tag>
            <video:tag>ugli</video:tag>
            <video:tag>webinar</video:tag>
            <video:tag>whitehat</video:tag>
        </video:video>
    </url>
    <url>
        <loc>https://video.whitehat-seo.co.uk/questions-to-the-panel-london-hug</loc>
        <video:video>
            <video:player_loc allow_embed="yes">https://video.whitehat-seo.co.uk/v.ihtml/player.html?photo_id=53359226</video:player_loc>
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            <video:title>Questions To The Panel: London HUG 201906 Q&amp;A</video:title>
            <video:description>&lt;a href="https://www.whitehat-seo.co.uk/hubspot-user-group-london"&gt;https://www.whitehat-seo.co.uk/hubspot-user-group-london&lt;/a&gt;&lt;br&gt;
Questions to the panel of speakers&lt;br&gt;&lt;div&gt;&lt;div&gt;Event: London HubSpot User Group&lt;/div&gt;&lt;div&gt;Event Date: June 2019&lt;/div&gt;&lt;div&gt;Book your ticket for the next HUG&lt;/div&gt;&lt;div&gt;&lt;a href="https://www.whitehat-seo.co.uk/nexthug"&gt;https://www.whitehat-seo.co.uk/nexthug&lt;/a&gt;&lt;/div&gt;&lt;/div&gt;</video:description>
            <video:publication_date>2019-06-26T13:29:27+00:00</video:publication_date>
            <video:family_friendly>yes</video:family_friendly>
            <video:duration>820</video:duration>
            <video:category>HubSpot User Group</video:category>
            <video:tag>hubdo</video:tag>
            <video:tag>hubspot</video:tag>
            <video:tag>inbound</video:tag>
            <video:tag>inbound marketing</video:tag>
            <video:tag>vidyard</video:tag>
            <video:tag>whitehat</video:tag>
        </video:video>
    </url>
    <url>
        <loc>https://video.whitehat-seo.co.uk/how-to-use-video-in-marketing-1</loc>
        <video:video>
            <video:player_loc allow_embed="yes">https://video.whitehat-seo.co.uk/v.ihtml/player.html?photo_id=53358289</video:player_loc>
            <video:content_loc>https://video.whitehat-seo.co.uk/49543315/53358289/32e40b992e24472c004a40150bfc531f/video_medium/how-to-use-video-in-marketing-1-video.mp4</video:content_loc>
            <video:thumbnail_loc>https://video.whitehat-seo.co.uk/49543315/53358289/32e40b992e24472c004a40150bfc531f/small/how-to-use-video-in-marketing-1-thumbnail.jpg</video:thumbnail_loc>
            <video:title>How To Use Video in Marketing &amp; Sales - Tyler Lessard, VP Marketing Vidyard - London HUG 201906</video:title>
            <video:description>&lt;a href="https://www.whitehat-seo.co.uk/hubspot-user-group-london"&gt;https://www.whitehat-seo.co.uk/hubspot-user-group-london&lt;/a&gt;&lt;br&gt;
Vidyard is an industry leader in video hosting and analytics - hear from Tyler about how your business should be using video to enhance your current sales, marketing, and services efforts.&lt;br&gt;&lt;div&gt;&lt;b&gt;Event&lt;/b&gt;: London HubSpot User Group&lt;/div&gt;&lt;div&gt;&lt;b&gt;Event Date&lt;/b&gt;: June 2019&lt;/div&gt;&lt;div&gt;&lt;b&gt;Book your ticket for the next HUG&lt;/b&gt;&lt;/div&gt;&lt;div&gt;&lt;a href="https://www.whitehat-seo.co.uk/nexthug"&gt;https://www.whitehat-seo.co.uk/nexthug&lt;/a&gt;&lt;/div&gt;</video:description>
            <video:publication_date>2019-06-26T12:49:42+00:00</video:publication_date>
            <video:family_friendly>yes</video:family_friendly>
            <video:duration>2256</video:duration>
            <video:category>HubSpot User Group</video:category>
            <video:tag>hubspot</video:tag>
            <video:tag>inbound marketing</video:tag>
            <video:tag>video marketing</video:tag>
            <video:tag>video sales</video:tag>
            <video:tag>vidyard</video:tag>
            <video:tag>whitehat</video:tag>
        </video:video>
    </url>
    <url>
        <loc>https://video.whitehat-seo.co.uk/testimonials-london-hug-201906</loc>
        <video:video>
            <video:player_loc allow_embed="yes">https://video.whitehat-seo.co.uk/v.ihtml/player.html?photo_id=53354027</video:player_loc>
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            <video:title>Testimonials: London HUG 201906</video:title>
            <video:description>&lt;a href="https://www.whitehat-seo.co.uk/hubspot-user-group-london"&gt;https://www.whitehat-seo.co.uk/hubspot-user-group-london&lt;/a&gt;&lt;br&gt;
Feedback &amp;amp; testimonials from the London HUG event&lt;br&gt;&lt;div&gt;&lt;b&gt;Event&lt;/b&gt;: London HubSpot User Group&lt;/div&gt;&lt;div&gt;&lt;b&gt;Event Date&lt;/b&gt;: June 2019&lt;/div&gt;&lt;div&gt;&lt;b&gt;Book your ticket for the next HUG&lt;/b&gt;&lt;/div&gt;&lt;div&gt;&lt;a href="https://www.whitehat-seo.co.uk/nexthug"&gt;https://www.whitehat-seo.co.uk/nexthug&lt;/a&gt;&lt;/div&gt;</video:description>
            <video:publication_date>2019-06-26T09:43:03+00:00</video:publication_date>
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            <video:duration>338</video:duration>
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    </url>
    <url>
        <loc>https://video.whitehat-seo.co.uk/brian-halligan-fireside-chat</loc>
        <video:video>
            <video:player_loc allow_embed="yes">https://video.whitehat-seo.co.uk/v.ihtml/player.html?photo_id=53328291</video:player_loc>
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            <video:title>Brian Halligan Fireside Chat - London HUG 201906</video:title>
            <video:description>&lt;a href="https://www.whitehat-seo.co.uk/hubspot-user-group-london"&gt;https://www.whitehat-seo.co.uk/hubspot-user-group-london&lt;/a&gt;&lt;p&gt;&lt;/p&gt;
&lt;p&gt;Brian Halligan is co-founder and CEO of HubSpot. Prior to HubSpot, Brian was a Venture Partner at Longworth Ventures and VP of Sales at Groove Networks, which was acquired by Microsoft. Previously, Brian was a Senior VP of Sales at PTC.&lt;/p&gt;
&lt;p&gt;He &lt;b&gt;was named a Top-Rated CEO by Glassdoor in 2014, 2015, 2017, and 2018. Brian was also listed by Comparably as one of the Top 5 Best CEOs of a Large Company in 2018, as well as one of the Top 5 Best CEOs for Women and for Diversity in 2018. He was named an Ernst &amp;amp; Young Entrepreneur Of The Year in 2011 and an Inc. Founders 40 in 2016.&lt;/b&gt;&lt;/p&gt;&lt;p&gt;&lt;b&gt;Event&lt;/b&gt;: London HubSpot User Group&lt;/p&gt;&lt;p&gt;&lt;b&gt;Event Date&lt;/b&gt;: June 2019&lt;/p&gt;&lt;p&gt;&lt;b&gt;Book your ticket for the next HUG&lt;/b&gt;&lt;/p&gt;&lt;p&gt;&lt;a href="https://www.whitehat-seo.co.uk/nexthug"&gt;https://www.whitehat-seo.co.uk/nexthug&lt;/a&gt;&lt;/p&gt;</video:description>
            <video:publication_date>2019-06-25T11:59:29+00:00</video:publication_date>
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            <video:duration>3767</video:duration>
            <video:category>HubSpot User Group</video:category>
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            <video:tag>HUG</video:tag>
            <video:tag>hug london</video:tag>
            <video:tag>inbound marketing</video:tag>
            <video:tag>londonhug</video:tag>
        </video:video>
    </url>
    <url>
        <loc>https://video.whitehat-seo.co.uk/pete-nicholls-hubdo-the-unified</loc>
        <video:video>
            <video:player_loc allow_embed="yes">https://video.whitehat-seo.co.uk/v.ihtml/player.html?photo_id=53301303</video:player_loc>
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            <video:title>Pete Nicholls | HubDo | The Unified Business Model - London HUG 201906</video:title>
            <video:description>&lt;a href="https://www.whitehat-seo.co.uk/hubspot-user-group-london"&gt;https://www.whitehat-seo.co.uk/hubspot-user-group-london&lt;/a&gt;&lt;br&gt;
HubSpot's platform has a wide variety of native integrations that you can take advantage of to more seamlessly weave your business together. Hear from Peter Nicholls about how you can use PandaDoc to create, send, eSign, and track quotes, proposals and contracts all without leaving HubSpot CRM.&lt;br&gt;&lt;br&gt;&lt;div&gt;&lt;b&gt;Event&lt;/b&gt;: London HubSpot User Group&lt;/div&gt;&lt;div&gt;&lt;b&gt;Event Date&lt;/b&gt;: June 2019&lt;/div&gt;&lt;div&gt;&lt;b&gt;Book your ticket for the next HUG&lt;/b&gt;&lt;/div&gt;&lt;div&gt;&lt;a href="https://www.whitehat-seo.co.uk/nexthug"&gt;https://www.whitehat-seo.co.uk/nexthug&lt;/a&gt;&lt;/div&gt;</video:description>
            <video:publication_date>2019-06-24T13:37:30+00:00</video:publication_date>
            <video:family_friendly>yes</video:family_friendly>
            <video:duration>1850</video:duration>
            <video:category>HubSpot User Group</video:category>
            <video:tag>hubspot</video:tag>
            <video:tag>Hubspot marketing agency</video:tag>
            <video:tag>hubspot sales agency</video:tag>
            <video:tag>hubspot service agency</video:tag>
            <video:tag>pandadoc</video:tag>
            <video:tag>unified business</video:tag>
        </video:video>
    </url>
    <url>
        <loc>https://video.whitehat-seo.co.uk/how-to-use-hubspot-for-event</loc>
        <video:video>
            <video:player_loc allow_embed="yes">https://video.whitehat-seo.co.uk/v.ihtml/player.html?photo_id=52410849</video:player_loc>
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            <video:thumbnail_loc>https://video.whitehat-seo.co.uk/49543326/52410849/860a97927e9064f3f33b1e1273a7ed6a/small/how-to-use-hubspot-for-event-thumbnail.jpg</video:thumbnail_loc>
            <video:title>How To Use HubSpot for Event Marketing</video:title>
            <video:description></video:description>
            <video:publication_date>2019-05-24T10:45:43+00:00</video:publication_date>
            <video:family_friendly>yes</video:family_friendly>
            <video:duration>99</video:duration>
            <video:category>Promotions</video:category>
            <video:tag>event marketing</video:tag>
            <video:tag>hubspot</video:tag>
        </video:video>
    </url>
    <url>
        <loc>https://video.whitehat-seo.co.uk/8-steps-to-promote-your-website-on</loc>
        <video:video>
            <video:player_loc allow_embed="yes">https://video.whitehat-seo.co.uk/v.ihtml/player.html?photo_id=52208162</video:player_loc>
            <video:content_loc>https://video.whitehat-seo.co.uk/49543326/52208162/257be07f234d295889c0c78e2b6d7228/video_medium/8-steps-to-promote-your-website-on-video.mp4</video:content_loc>
            <video:thumbnail_loc>https://video.whitehat-seo.co.uk/49543326/52208162/257be07f234d295889c0c78e2b6d7228/small/8-steps-to-promote-your-website-on-thumbnail.jpg</video:thumbnail_loc>
            <video:title>8 Steps to promote your website on a shoestring</video:title>
            <video:description>&lt;a href="https://blog.whitehat-seo.co.uk/promote-your-website-on-a-shoestring"&gt;https://blog.whitehat-seo.co.uk/promote-your-website-on-a-shoestring&lt;/a&gt;</video:description>
            <video:publication_date>2019-05-16T12:15:29+00:00</video:publication_date>
            <video:family_friendly>yes</video:family_friendly>
            <video:duration>88</video:duration>
            <video:category>Promotions</video:category>
            <video:tag>inbound marketing</video:tag>
        </video:video>
    </url>
    <url>
        <loc>https://video.whitehat-seo.co.uk/tryingtodecidewhichcontentmanagemen</loc>
        <video:video>
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            <video:title>Trying_to_decide_which_content_managemen_2.mp4</video:title>
            <video:description></video:description>
            <video:publication_date>2019-05-14T12:37:32+00:00</video:publication_date>
            <video:family_friendly>yes</video:family_friendly>
            <video:duration>74</video:duration>
            <video:category>Promotions</video:category>
        </video:video>
    </url>
    <url>
        <loc>https://video.whitehat-seo.co.uk/panel-discussion-inbound-sales</loc>
        <video:video>
            <video:player_loc allow_embed="yes">https://video.whitehat-seo.co.uk/v.ihtml/player.html?photo_id=51967587</video:player_loc>
            <video:content_loc>https://video.whitehat-seo.co.uk/49543328/51967587/94ba349d61cdcc3749217644220f67bb/video_medium/panel-discussion-inbound-sales-video.mp4</video:content_loc>
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            <video:title>Panel Discussion | Inbound Sales - London HUG 201904</video:title>
            <video:description>&lt;a href="https://www.whitehat-seo.co.uk/hubspot-user-group-london"&gt;https://www.whitehat-seo.co.uk/hubspot-user-group-london&lt;/a&gt;
&lt;p&gt;Question and answer session with the panel experts&lt;/p&gt;&lt;p&gt;&lt;b&gt;Event&lt;/b&gt;: London HubSpot User Group&lt;/p&gt;&lt;p&gt;&lt;b&gt;Event Date&lt;/b&gt;: April 2019&lt;/p&gt;&lt;p&gt;&lt;b&gt;Book your ticket for the next HUG&lt;/b&gt;&lt;/p&gt;&lt;p&gt;&lt;a href="https://www.whitehat-seo.co.uk/nexthug"&gt;https://www.whitehat-seo.co.uk/nexthug&lt;/a&gt;&lt;/p&gt;</video:description>
            <video:publication_date>2019-05-08T10:26:35+00:00</video:publication_date>
            <video:family_friendly>yes</video:family_friendly>
            <video:duration>481</video:duration>
            <video:category>HubSpot User Group</video:category>
            <video:tag>hubspot</video:tag>
            <video:tag>hubspot user group</video:tag>
            <video:tag>HUG</video:tag>
            <video:tag>HUG London</video:tag>
            <video:tag>inbound sales</video:tag>
            <video:tag>Whitehat</video:tag>
        </video:video>
    </url>
    <url>
        <loc>https://video.whitehat-seo.co.uk/grow-better-inbound-sales-london</loc>
        <video:video>
            <video:player_loc allow_embed="yes">https://video.whitehat-seo.co.uk/v.ihtml/player.html?photo_id=51951101</video:player_loc>
            <video:content_loc>https://video.whitehat-seo.co.uk/49543329/51951101/a450282fa377e979e230dc86cf136e60/video_medium/grow-better-inbound-sales-london-video.mp4</video:content_loc>
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            <video:title>Grow Better - Inbound Sales: London HUG 201904</video:title>
            <video:description>&lt;a href="https://www.whitehat-seo.co.uk/hubspot-user-group-london"&gt;https://www.whitehat-seo.co.uk/hubspot-user-group-london&lt;/a&gt;&lt;p&gt;&lt;/p&gt;
&lt;p&gt;Funnel shows customers an output! Customers, however, are an Input! Historically businesses are built to grow big and fast, and what happens post sales doesn’t really matter. The customer experience is an afterthought.&lt;/p&gt;
&lt;p&gt;We loved the funnel. And in a world where customers were more patience, more trusting, had fewer options, and no voice, it made sense to think in terms of a funnel.&lt;/p&gt;
&lt;p&gt;The sun rises and sets on the quarter.” By the end of a quarter, she had wrung every ounce of energy out of marketing, and we started the next quarter from a standstill with no momentum and no leverage.&lt;/p&gt;
&lt;p&gt;That’s no longer true. After years of inbound marketing, your company has assets: evergreen content; backlinks to your site; social media followings; and, of course, customers who advocate for your brand. For many of us, our marketing departments could take a vacation for a month, and new visitors and leads would continue to come in, and existing customers would continue to refer new business. That’s momentum.  Funnel fails to capture to the power of momentum.&lt;/p&gt;
&lt;p&gt;That’s where the flywheel comes into play.&lt;/p&gt;&lt;p&gt;&lt;b&gt;Event&lt;/b&gt;: London HubSpot User Group&lt;/p&gt;&lt;p&gt;&lt;b&gt;Event Date&lt;/b&gt;: April 2019&lt;/p&gt;&lt;p&gt;&lt;b&gt;Book your ticket for the next HUG&lt;/b&gt;&lt;/p&gt;&lt;p&gt;&lt;a href="https://www.whitehat-seo.co.uk/nexthug"&gt;https://www.whitehat-seo.co.uk/nexthug&lt;/a&gt;&lt;/p&gt;</video:description>
            <video:publication_date>2019-05-07T20:30:38+00:00</video:publication_date>
            <video:family_friendly>yes</video:family_friendly>
            <video:duration>1515</video:duration>
            <video:category>HubSpot User Group</video:category>
            <video:tag>hubspot</video:tag>
            <video:tag>hubspot user group</video:tag>
            <video:tag>HUG</video:tag>
            <video:tag>HUG London</video:tag>
            <video:tag>inbound sales</video:tag>
            <video:tag>sales training</video:tag>
        </video:video>
    </url>
    <url>
        <loc>https://video.whitehat-seo.co.uk/build-a-standardized-sales-process</loc>
        <video:video>
            <video:player_loc allow_embed="yes">https://video.whitehat-seo.co.uk/v.ihtml/player.html?photo_id=51950512</video:player_loc>
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            <video:title>Build A Standardized Sales Process Brian Sexton: London HUG 201904</video:title>
            <video:description>&lt;a href="https://www.whitehat-seo.co.uk/hubspot-user-group-london"&gt;https://www.whitehat-seo.co.uk/hubspot-user-group-london&lt;/a&gt;
&lt;p&gt;Why does your business need a sales process?&lt;br&gt;
Scalable, predictable and an easy way to learn for new hires&lt;br&gt;
Easier to measure which parts of the process work or don’t work well&lt;br&gt;
Makes it easier to quickly filter out bad-fit prospects&lt;br&gt;
Saves time and enables you to qualify out&lt;br&gt;
It’s a simple, structured and pleasant buying experience for the customer&lt;/p&gt;&lt;p&gt;&lt;b&gt;Event&lt;/b&gt;: London HubSpot User Group&lt;/p&gt;&lt;p&gt;&lt;b&gt;Event Date&lt;/b&gt;: June 2019&lt;/p&gt;&lt;p&gt;&lt;b&gt;Book your ticket for the next HUG&lt;/b&gt;&lt;/p&gt;&lt;p&gt;&lt;a href="https://www.whitehat-seo.co.uk/nexthug"&gt;https://www.whitehat-seo.co.uk/nexthug&lt;/a&gt;&lt;/p&gt;&lt;p&gt;&lt;br&gt;&lt;/p&gt;</video:description>
            <video:publication_date>2019-05-07T19:56:07+00:00</video:publication_date>
            <video:family_friendly>yes</video:family_friendly>
            <video:duration>2350</video:duration>
            <video:category>HubSpot User Group</video:category>
            <video:tag>brian sexton</video:tag>
            <video:tag>hubspot</video:tag>
            <video:tag>hubspot sales</video:tag>
            <video:tag>hubspot user group</video:tag>
            <video:tag>HUG</video:tag>
            <video:tag>inbound sales</video:tag>
            <video:tag>sales process</video:tag>
            <video:tag>sales training</video:tag>
        </video:video>
    </url>
    <url>
        <loc>https://video.whitehat-seo.co.uk/andrew-mcavinchey-inboundsales</loc>
        <video:video>
            <video:player_loc allow_embed="yes">https://video.whitehat-seo.co.uk/v.ihtml/player.html?photo_id=51948483</video:player_loc>
            <video:content_loc>https://video.whitehat-seo.co.uk/49543327/51948483/d31b0ae30df91f350ed52a693e7b5171/video_medium/andrew-mcavinchey-inboundsales-video.mp4</video:content_loc>
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            <video:title>Andrew McAvinchey InboundSales: London HUG 201904</video:title>
            <video:description>How a Sales Flywheel can Grow Your Business Predictably with Inbound Sales.&lt;p&gt;&lt;/p&gt;
&lt;p&gt;&lt;a href="https://www.whitehat-seo.co.uk/hubspot-user-group-london"&gt;https://www.whitehat-seo.co.uk/hubspot-user-group-london&lt;/a&gt;&lt;/p&gt;
&lt;p&gt;Your sales team probably aren't analysts - they appreciate mobile drag-and-drop sales processes, rather than confusing spreadsheets. Even the most disciplined sales teams fail to follow a sales process that doesn’t flow naturally into their daily routine. HubSpot SalesHub and the Growth Suite offer a new way to unite your sales and marketing organisation so attribution, reporting and data-driven sales actually work - but not before you discover a few hidden gems you'll need to deal with first.&lt;/p&gt;
&lt;p&gt;• Sales and Marketing alignment is about speaking a common language and understanding responsibilities. In modern sales organisations, everyone is a salesperson, and the line is blurred between departments as you deliver value to each customer.&lt;/p&gt;&lt;p&gt;&lt;b&gt;Event&lt;/b&gt;: London HubSpot User Group&lt;/p&gt;&lt;p&gt;&lt;b&gt;Event Date&lt;/b&gt;: April 2019&lt;/p&gt;&lt;p&gt;&lt;b&gt;Book your ticket for the next HUG&lt;/b&gt;&lt;/p&gt;&lt;p&gt;&lt;a href="https://www.whitehat-seo.co.uk/nexthug"&gt;https://www.whitehat-seo.co.uk/nexthug&lt;/a&gt;&lt;/p&gt;</video:description>
            <video:publication_date>2019-05-07T18:07:18+00:00</video:publication_date>
            <video:family_friendly>yes</video:family_friendly>
            <video:duration>3365</video:duration>
            <video:category>HubSpot User Group</video:category>
            <video:tag>hubspot</video:tag>
            <video:tag>hubspot user group</video:tag>
            <video:tag>HUG</video:tag>
            <video:tag>inbound sales</video:tag>
            <video:tag>London HUG</video:tag>
            <video:tag>sales process</video:tag>
            <video:tag>Whitehat</video:tag>
        </video:video>
    </url>
    <url>
        <loc>https://video.whitehat-seo.co.uk/how-seo-really-works-in-2019</loc>
        <video:video>
            <video:player_loc allow_embed="yes">https://video.whitehat-seo.co.uk/v.ihtml/player.html?photo_id=51163286</video:player_loc>
            <video:content_loc>https://video.whitehat-seo.co.uk/49543327/51163286/055341e5a8323c79acf090b068101770/video_medium/how-seo-really-works-in-2019-video.mp4</video:content_loc>
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            <video:title>How SEO Really Works In 2019</video:title>
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&lt;p&gt;This article is a summary of the presentation talk by Clwyd Probert from Whitehat at the HubSpot User Group Meeting. The full transcript of the talk and the video presentation can be seen by following this link.&lt;br /&gt;
&lt;a href="https://blog.whitehat-seo.co.uk/how-seo-and-pillar-pages-work"&gt;https://blog.whitehat-seo.co.uk/how-seo-and-pillar-pages-work&lt;/a&gt;&lt;/p&gt;
&lt;p&gt;Every businessman knows the truth: you can have the best product in the world, you can assure the best price in your industry, you can have hired the most effective sales reps ever, but… nobody will buy something from you if they don’t succeed in finding you!</video:description>
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            <video:duration>99</video:duration>
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            <video:tag>content marketing</video:tag>
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    <url>
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If you run a business, you've probably heard of digital marketing agencies before. But, what exactly do they do? Sure, digital marketing agencies, well, market your brand, but what does that consist of?&lt;/p&gt;
&lt;p&gt;•	What is a Digital Marketing Agency?&lt;br /&gt;
•	The Roles of a Digital Marketing Agency&lt;br /&gt;
•	10 Core Benefits of Digital Marketing</video:description>
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            <video:duration>49</video:duration>
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            <video:description>Drive Organic Traffic&lt;br /&gt;
Convert Visitors To Leads &amp;Leads To Customers</video:description>
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        <loc>https://video.whitehat-seo.co.uk/ugli-webinar-series-01</loc>
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            <video:player_loc allow_embed="yes">https://video.whitehat-seo.co.uk/v.ihtml/player.html?photo_id=38953856</video:player_loc>
            <video:content_loc>https://video.whitehat-seo.co.uk/27288174/38953856/6b0b15910f23b04978831045e5457412/video_medium/ugli-webinar-series-01-video.mp4</video:content_loc>
            <video:thumbnail_loc>https://video.whitehat-seo.co.uk/27288174/38953856/6b0b15910f23b04978831045e5457412/small/ugli-webinar-series-01-thumbnail.jpg</video:thumbnail_loc>
            <video:title>UGLI Webinar Series 01</video:title>
            <video:description></video:description>
            <video:publication_date>2019-01-24T18:09:11+00:00</video:publication_date>
            <video:family_friendly>yes</video:family_friendly>
            <video:duration>2346</video:duration>
            <video:category>UGLI Business Webinar Series</video:category>
            <video:tag>UGLI</video:tag>
        </video:video>
    </url>
    <url>
        <loc>https://video.whitehat-seo.co.uk/twentythree-webinar-platform</loc>
        <video:video>
            <video:player_loc allow_embed="yes">https://video.whitehat-seo.co.uk/v.ihtml/player.html?photo_id=38768745</video:player_loc>
            <video:content_loc>https://video.whitehat-seo.co.uk/27288174/38768745/b9a668a6843afba155003ddf7c617617/video_medium/twentythree-webinar-platform-video.mp4</video:content_loc>
            <video:thumbnail_loc>https://video.whitehat-seo.co.uk/27288174/38768745/b9a668a6843afba155003ddf7c617617/small/twentythree-webinar-platform-thumbnail.jpg</video:thumbnail_loc>
            <video:title>TwentyThree - Webinar Platform: Mette Hoyer: London HUG 201812</video:title>
            <video:description>2) Mette Høyer: Partner Manager TwentyThree (HubSpot Integration Partner)&lt;p&gt;&lt;/p&gt;
&lt;p&gt;Presentation: Spice Up Your HubSpot Data With Webinars&lt;/p&gt;
&lt;p&gt;Are you using webinars as part of your marketing strategy today? Do you measure the success of your webinars effectively?&lt;/p&gt;
&lt;p&gt;Mette Hoeyer has been succeeding within marketing automation for nearly a decade. She has been a part of growing the industry and the strategies around turning marketing automation from being a nice-to-have to must-have solutions.&lt;/p&gt;&lt;p&gt;&lt;b&gt;Event&lt;/b&gt;: London HubSpot User Group&lt;/p&gt;&lt;p&gt;&lt;b&gt;Event Date&lt;/b&gt;: December 2018&lt;/p&gt;&lt;p&gt;&lt;b&gt;Book your ticket for the next HUG&lt;/b&gt;&lt;/p&gt;&lt;p&gt;&lt;a href="https://www.whitehat-seo.co.uk/nexthug"&gt;https://www.whitehat-seo.co.uk/nexthug&lt;/a&gt;&lt;/p&gt;&lt;div&gt;&lt;br&gt;&lt;/div&gt;</video:description>
            <video:publication_date>2019-01-14T15:41:08+00:00</video:publication_date>
            <video:family_friendly>yes</video:family_friendly>
            <video:duration>1965</video:duration>
            <video:category>HubSpot User Group</video:category>
            <video:tag>23</video:tag>
            <video:tag>hubspot</video:tag>
            <video:tag>HUG</video:tag>
            <video:tag>London Hug</video:tag>
            <video:tag>TwentyThree</video:tag>
            <video:tag>video marketing</video:tag>
            <video:tag>webinars</video:tag>
        </video:video>
    </url>
    <url>
        <loc>https://video.whitehat-seo.co.uk/hubspot-for-startups-caragh-kennedy</loc>
        <video:video>
            <video:player_loc allow_embed="yes">https://video.whitehat-seo.co.uk/v.ihtml/player.html?photo_id=38767774</video:player_loc>
            <video:content_loc>https://video.whitehat-seo.co.uk/4465687/38767774/601befe386afc929fc4d3646eb9e293b/video_medium/hubspot-for-startups-caragh-kennedy-video.mp4</video:content_loc>
            <video:thumbnail_loc>https://video.whitehat-seo.co.uk/4465687/38767774/601befe386afc929fc4d3646eb9e293b/small/hubspot-for-startups-caragh-kennedy-thumbnail.jpg</video:thumbnail_loc>
            <video:title>HubSpot For Startups: Caragh Kennedy: London HUG 201812</video:title>
            <video:description>3) Caragh Kennedy, Business Development Manager (HubSpot)&lt;br&gt;
&lt;br&gt;
 Presentation: Happy Customers are the key to growth&lt;br&gt;
Caragh is dedicated to helping entrepreneurs and startups implement growth-centric marketing and sales strategies. She has also experience working with accelerators, incubators, VC's and more, as well as delivering education sessions on Inbound sales and marketing for startups. Prior to HubSpot, she spent her time in the Spanish start-up world.&lt;br&gt;&lt;div&gt;&lt;br&gt;&lt;b&gt;Event&lt;/b&gt;: London HubSpot User Group&lt;/div&gt;&lt;div&gt;&lt;b&gt;Event Date&lt;/b&gt;: December 2018&lt;/div&gt;&lt;div&gt;&lt;b&gt;Book your ticket for the next HUG&lt;/b&gt;&lt;/div&gt;&lt;div&gt;&lt;a href="https://www.whitehat-seo.co.uk/nexthug"&gt;https://www.whitehat-seo.co.uk/nexthug&lt;/a&gt;&lt;/div&gt;&lt;div&gt;&lt;br&gt;&lt;/div&gt;</video:description>
            <video:publication_date>2019-01-14T14:33:55+00:00</video:publication_date>
            <video:family_friendly>yes</video:family_friendly>
            <video:duration>1275</video:duration>
            <video:category>HubSpot User Group</video:category>
            <video:tag>hubspot</video:tag>
            <video:tag>Hubspot for startups</video:tag>
            <video:tag>HUG</video:tag>
            <video:tag>LondonHUG</video:tag>
        </video:video>
    </url>
    <url>
        <loc>https://video.whitehat-seo.co.uk/bringing-personal-back-to-business</loc>
        <video:video>
            <video:player_loc allow_embed="yes">https://video.whitehat-seo.co.uk/v.ihtml/player.html?photo_id=38767099</video:player_loc>
            <video:content_loc>https://video.whitehat-seo.co.uk/4465660/38767099/9748475042b55bda6c22388f51605db8/video_medium/bringing-personal-back-to-business-video.mp4</video:content_loc>
            <video:thumbnail_loc>https://video.whitehat-seo.co.uk/4465660/38767099/9748475042b55bda6c22388f51605db8/small/bringing-personal-back-to-business-thumbnail.jpg</video:thumbnail_loc>
            <video:title>Bringing Personal Back To Business: Circleloop - Matt Cowell: London HUG 201812</video:title>
            <video:description>1) Matt Cowell: Circle Loop (HubSpot Integration Partner)&lt;p&gt;&lt;/p&gt;
&lt;p&gt;Presentation: Bringing Personal Back To Business&lt;/p&gt;
&lt;p&gt;How communication has changed (but not necessarily evolved) over the past 20 years, and what we can do to make it personal again.&lt;/p&gt;
&lt;p&gt;Having spent over 15 years leading performance marketing &amp;amp; customer success teams in a number of large businesses, Matt is now marketing director at CircleLoop - the next-generation phone system for business - adopting and implementing the latest customer success strategies to drive rapid growth and client satisfaction.&lt;/p&gt;&lt;p&gt;&lt;b&gt;Event&lt;/b&gt;: London HubSpot User Group&lt;/p&gt;&lt;p&gt;&lt;b&gt;Event Date&lt;/b&gt;: December 2018&lt;/p&gt;&lt;p&gt;&lt;b&gt;Book your ticket for the next HUG&lt;/b&gt;&lt;/p&gt;&lt;p&gt;&lt;a href="https://www.whitehat-seo.co.uk/nexthug"&gt;https://www.whitehat-seo.co.uk/nexthug&lt;/a&gt;&lt;/p&gt;&lt;div&gt;&lt;br&gt;&lt;/div&gt;</video:description>
            <video:publication_date>2019-01-14T13:35:11+00:00</video:publication_date>
            <video:family_friendly>yes</video:family_friendly>
            <video:duration>1174</video:duration>
            <video:category>HubSpot User Group</video:category>
            <video:tag>Circleloop</video:tag>
            <video:tag>Hubspot</video:tag>
            <video:tag>HUG</video:tag>
            <video:tag>integration</video:tag>
            <video:tag>Londonhug</video:tag>
            <video:tag>telephony</video:tag>
        </video:video>
    </url>
    <url>
        <loc>https://video.whitehat-seo.co.uk/the-inbound-marketing-blueprint</loc>
        <video:video>
            <video:player_loc allow_embed="yes">https://video.whitehat-seo.co.uk/v.ihtml/player.html?photo_id=38588233</video:player_loc>
            <video:content_loc>https://video.whitehat-seo.co.uk/4465660/38588233/0460a15079d0be66f3e9d94b6caaf487/video_medium/the-inbound-marketing-blueprint-video.mp4</video:content_loc>
            <video:thumbnail_loc>https://video.whitehat-seo.co.uk/4465660/38588233/0460a15079d0be66f3e9d94b6caaf487/small/the-inbound-marketing-blueprint-thumbnail.jpg</video:thumbnail_loc>
            <video:title>The Inbound Marketing Blueprint</video:title>
            <video:description>&lt;a href="https://info.whitehat-seo.co.uk/inbound-marketing-blueprint"&gt;https://info.whitehat-seo.co.uk/inbound-marketing-blueprint&lt;/a&gt;&lt;br&gt;It's not just about creating evergreen content your demographic wants to read. Inbound techniques require a detailed, step-by-step approach to achieve the ultimate conversion goal.
&lt;p&gt;What you need is a good blueprint. Take a look at our whitepaper overview of how to achieve a perfect inbound marketing plan.&lt;/p&gt;</video:description>
            <video:publication_date>2019-01-02T14:38:02+00:00</video:publication_date>
            <video:family_friendly>yes</video:family_friendly>
            <video:duration>57</video:duration>
            <video:category>Promotions</video:category>
            <video:tag>inbound marketing</video:tag>
            <video:tag>inbound marketing strategy</video:tag>
            <video:tag>marketing agency</video:tag>
            <video:tag>marketing agency london</video:tag>
        </video:video>
    </url>
    <url>
        <loc>https://video.whitehat-seo.co.uk/scaling-your-video-marketing</loc>
        <video:video>
            <video:player_loc allow_embed="yes">https://video.whitehat-seo.co.uk/v.ihtml/player.html?photo_id=37602694</video:player_loc>
            <video:content_loc>https://video.whitehat-seo.co.uk/4465687/37602694/544d0df49ef5d470f3c77236f59b9b9c/video_medium/scaling-your-video-marketing-video.mp4</video:content_loc>
            <video:thumbnail_loc>https://video.whitehat-seo.co.uk/4465687/37602694/544d0df49ef5d470f3c77236f59b9b9c/small/scaling-your-video-marketing-thumbnail.jpg</video:thumbnail_loc>
            <video:title>Scaling Your Video Marketing Strategy Using Webinars</video:title>
            <video:description>&lt;p&gt;Are you using webinars as part of your marketing strategy today? Do you measure the success of your webinars effectively?&lt;br&gt;&lt;br&gt;We’ll discuss how we’ve incorporated video and webinars into our clients’ marketing strategies to generate success for them. TwentyThree will cover best practices for weaving webinars into your marketing automation and also introduce you to their brand new Webinar tool.&lt;/p&gt;
</video:description>
            <video:publication_date>2018-11-22T10:22:22+00:00</video:publication_date>
            <video:family_friendly>yes</video:family_friendly>
            <video:duration>1336</video:duration>
            <video:category>Webinars</video:category>
        </video:video>
    </url>
    <url>
        <loc>https://video.whitehat-seo.co.uk/marketing-technology-how-business-1</loc>
        <video:video>
            <video:player_loc allow_embed="yes">https://video.whitehat-seo.co.uk/v.ihtml/player.html?photo_id=37585419</video:player_loc>
            <video:content_loc>https://video.whitehat-seo.co.uk/4465687/37585419/3bf5deb1cf90f98bc461f2fc6f5e4d6f/video_medium/marketing-technology-how-business-1-video.mp4</video:content_loc>
            <video:thumbnail_loc>https://video.whitehat-seo.co.uk/4465687/37585419/3bf5deb1cf90f98bc461f2fc6f5e4d6f/small/marketing-technology-how-business-1-thumbnail.jpg</video:thumbnail_loc>
            <video:title>Marketing technology: How business can leverage tech to scale growth</video:title>
            <video:description>&lt;p&gt;Are you using your marketing technology tools as effectively as you should? Do you measure the success of your investment in platforms such as HubSpot &amp; Salesforce effectively?&lt;br&gt;&lt;br&gt;We’ll discuss how we’ve used various technologies  and strategies to generate success for our clients. Edwin from Floodlight will cover his experience switching between HubSpot and Salesforce and best practices for everyone to follow.&lt;/p&gt;
</video:description>
            <video:publication_date>2018-11-21T19:16:16+00:00</video:publication_date>
            <video:family_friendly>yes</video:family_friendly>
            <video:duration>2566</video:duration>
            <video:category>Webinars</video:category>
        </video:video>
    </url>
    <url>
        <loc>https://video.whitehat-seo.co.uk/why-your-business-needs-systems-1</loc>
        <video:video>
            <video:player_loc allow_embed="yes">https://video.whitehat-seo.co.uk/v.ihtml/player.html?photo_id=37533362</video:player_loc>
            <video:content_loc>https://video.whitehat-seo.co.uk/13968031/37533362/38b2db02c36b372c138e596925d4a223/video_medium/why-your-business-needs-systems-1-video.mp4</video:content_loc>
            <video:thumbnail_loc>https://video.whitehat-seo.co.uk/13968031/37533362/38b2db02c36b372c138e596925d4a223/small/why-your-business-needs-systems-1-thumbnail.jpg</video:thumbnail_loc>
            <video:title>Why your business needs systems</video:title>
            <video:description>&lt;p&gt;Are you documenting the systems that run your company today? Would you like to duplicte yourself and your best team members with a structured system?&lt;br&gt;&lt;br&gt;We’ll discuss how we’ve incorporated the systems mindset into White and what that means for the quality and consistency of our client work. David Jenyns will cover best practices for creating systems and also introduce you to their brand new systems tool.&lt;/p&gt;
</video:description>
            <video:publication_date>2018-11-19T21:46:16+00:00</video:publication_date>
            <video:family_friendly>yes</video:family_friendly>
            <video:duration>1942</video:duration>
            <video:category>Webinars</video:category>
        </video:video>
    </url>
    <url>
        <loc>https://video.whitehat-seo.co.uk/inbound-marketing-and-inbound-sales</loc>
        <video:video>
            <video:player_loc allow_embed="yes">https://video.whitehat-seo.co.uk/v.ihtml/player.html?photo_id=37256884</video:player_loc>
            <video:content_loc>https://video.whitehat-seo.co.uk/12732914/37256884/bc600cac7b923064780271b3731a1c94/video_medium/inbound-marketing-and-inbound-sales-video.mp4</video:content_loc>
            <video:thumbnail_loc>https://video.whitehat-seo.co.uk/12732914/37256884/bc600cac7b923064780271b3731a1c94/small/inbound-marketing-and-inbound-sales-thumbnail.jpg</video:thumbnail_loc>
            <video:title>Inbound Marketing And Inbound Sales</video:title>
            <video:description>In the pre-internet era, you tried to attract and close sales primarily by convincing potential customers of the superiority of your offering. This was "Outbound" methodology in the classic sense. It sought to grab a potential customer's attention and close a sale by pushing the quality and value of the product.&lt;/p&gt;
&lt;p&gt;The days of Outbound's primacy are long gone and the methods, whilst still in use, are much less effective. The connectivity and social interaction of the internet have led to the ascendancy of "Inbound" marketing and sales techniques.&lt;/p&gt;
&lt;p&gt;Rather than placing product quality and value at the forefront of a campaign, marketing and sales teams today attract and close customers with a story, an experience, and the promise of a lasting relationship that affirms customers' core self-image and taps into their need for connection. In a fundamental shift, Inbound methodology speaks first to the qualities and values of the desired customer, rather than the quality and value of the product itself.</video:description>
            <video:publication_date>2018-11-08T09:37:45+00:00</video:publication_date>
            <video:family_friendly>yes</video:family_friendly>
            <video:duration>88</video:duration>
            <video:category>Promotions</video:category>
            <video:tag>inbound agency</video:tag>
            <video:tag>inbound company</video:tag>
            <video:tag>inbound marketing</video:tag>
            <video:tag>inbound sales</video:tag>
            <video:tag>marketing agency</video:tag>
        </video:video>
    </url>
    <url>
        <loc>https://video.whitehat-seo.co.uk/unlocking-the-power-of-video</loc>
        <video:video>
            <video:player_loc allow_embed="yes">https://video.whitehat-seo.co.uk/v.ihtml/player.html?photo_id=36860541</video:player_loc>
            <video:content_loc>https://video.whitehat-seo.co.uk/10820441/36860541/8a474742a130ab75068a9dd39ea7d9a0/video_medium/unlocking-the-power-of-video-video.mp4</video:content_loc>
            <video:thumbnail_loc>https://video.whitehat-seo.co.uk/10820441/36860541/8a474742a130ab75068a9dd39ea7d9a0/small/unlocking-the-power-of-video-thumbnail.jpg</video:thumbnail_loc>
            <video:title>Unlocking the power of video: Michael Litt CEO Vidyard: London HUG 201810</video:title>
            <video:description>&lt;a href="https://blog.whitehat-seo.co.uk/unlocking-the-power-of-video"&gt;https://blog.whitehat-seo.co.uk/unlocking-the-power-of-video&lt;/a&gt;&lt;br&gt;KeynoteSpeaker: Michael Litt, Co-Founder &amp;amp; CEO, Vidyard
&lt;p&gt;Michael is the co-founder and CEO of the leading Video Marketing platform, Vidyard. While he's not bringing leading video-based technologies to market, he serves as the general partner of Garage Capital, a seed stage fund focused on Super-Cluster companies looking to expand their networks into Silicon Valley. He also sits on the Communitech Board of Directors; a KW based organization designed to help companies start, grow and succeed.&lt;/p&gt;&lt;p&gt;&lt;b&gt;Event&lt;/b&gt;: London HubSpot User Group&lt;/p&gt;&lt;p&gt;&lt;b&gt;Event Date&lt;/b&gt;: October 2018&lt;/p&gt;&lt;p&gt;&lt;b&gt;Book your ticket for the next HUG&lt;/b&gt;&lt;/p&gt;&lt;p&gt;&lt;a href="https://www.whitehat-seo.co.uk/nexthug"&gt;https://www.whitehat-seo.co.uk/nexthug&lt;/a&gt;&lt;/p&gt;&lt;div&gt;&lt;br&gt;&lt;/div&gt;</video:description>
            <video:publication_date>2018-10-25T12:47:11+00:00</video:publication_date>
            <video:family_friendly>yes</video:family_friendly>
            <video:duration>3761</video:duration>
            <video:category>HubSpot User Group</video:category>
            <video:tag>hubspot</video:tag>
            <video:tag>HUG</video:tag>
            <video:tag>huglondon</video:tag>
            <video:tag>london HUG</video:tag>
            <video:tag>michael litt</video:tag>
            <video:tag>smarketing</video:tag>
            <video:tag>video marketing</video:tag>
            <video:tag>video sales</video:tag>
            <video:tag>vidyard</video:tag>
            <video:tag>whitehat</video:tag>
        </video:video>
    </url>
    <url>
        <loc>https://video.whitehat-seo.co.uk/inbound-2018-overview-pete-nichols</loc>
        <video:video>
            <video:player_loc allow_embed="yes">https://video.whitehat-seo.co.uk/v.ihtml/player.html?photo_id=36859816</video:player_loc>
            <video:content_loc>https://video.whitehat-seo.co.uk/10820440/36859816/377f9df96debe6e25d882c8e4d161f3c/video_medium/inbound-2018-overview-pete-nichols-video.mp4</video:content_loc>
            <video:thumbnail_loc>https://video.whitehat-seo.co.uk/10820440/36859816/377f9df96debe6e25d882c8e4d161f3c/small/inbound-2018-overview-pete-nichols-thumbnail.jpg</video:thumbnail_loc>
            <video:title>Inbound 2018 Overview Pete Nichols: London HUG 201810</video:title>
            <video:description>&lt;a href="https://blog.whitehat-seo.co.uk/inbound-updated"&gt;https://blog.whitehat-seo.co.uk/inbound-updated&lt;/a&gt;&lt;br&gt;Presentation: Hubspot Product Set - An update from Inbound 2018
&lt;p&gt;Pete Nicholls is HubSpot Certified Trainer and Founding Director of HubDo, the wholesale-only HubSpot Platinum Partner and #1 HubSpot Partner in Asia Pacific. HubDo provides training, mentoring and services for marketing agencies in Europe, North America and Asia Pacific who want to grow but are frustrated or daunted by what it takes to build an Inbound Agency.&lt;/p&gt;&lt;p&gt;&lt;b&gt;Event&lt;/b&gt;: London HubSpot User Group&lt;br&gt;&lt;/p&gt;&lt;p&gt;&lt;b&gt;Event Date&lt;/b&gt;: October 2018&lt;/p&gt;&lt;p&gt;&lt;b&gt;Book your ticket for the next HUG&lt;/b&gt;&lt;/p&gt;&lt;p&gt;&lt;a href="https://www.whitehat-seo.co.uk/nexthug"&gt;https://www.whitehat-seo.co.uk/nexthug&lt;/a&gt;&lt;/p&gt;&lt;div&gt;&lt;br&gt;&lt;/div&gt;</video:description>
            <video:publication_date>2018-10-25T12:16:25+00:00</video:publication_date>
            <video:family_friendly>yes</video:family_friendly>
            <video:duration>2501</video:duration>
            <video:category>HubSpot User Group</video:category>
            <video:tag>Hubspot</video:tag>
            <video:tag>hubspot user group</video:tag>
            <video:tag>HUG</video:tag>
            <video:tag>Inbound</video:tag>
            <video:tag>inbound2018</video:tag>
            <video:tag>inbound agency</video:tag>
            <video:tag>marketing agency london</video:tag>
            <video:tag>Whitehat</video:tag>
        </video:video>
    </url>
    <url>
        <loc>https://video.whitehat-seo.co.uk/the-hard-truth-about-your-customers</loc>
        <video:video>
            <video:player_loc allow_embed="yes">https://video.whitehat-seo.co.uk/v.ihtml/player.html?photo_id=36858721</video:player_loc>
            <video:content_loc>https://video.whitehat-seo.co.uk/10820440/36858721/867103edcc771169cadab6d7fae61dd7/video_medium/the-hard-truth-about-your-customers-video.mp4</video:content_loc>
            <video:thumbnail_loc>https://video.whitehat-seo.co.uk/10820440/36858721/867103edcc771169cadab6d7fae61dd7/small/the-hard-truth-about-your-customers-thumbnail.jpg</video:thumbnail_loc>
            <video:title>The Hard Truth About Your Customers - Service Hub Narrative, Stephen Higgins [HubSpot]: London HUG 201810</video:title>
            <video:description>&lt;a href="https://blog.whitehat-seo.co.uk/hubspot-service-hub-overview"&gt;https://blog.whitehat-seo.co.uk/hubspot-service-hub-overview&lt;/a&gt;&lt;br&gt;Presentation: Hubspot's Service Hub&lt;br&gt;Stephen is a Sales Manager at HubSpot on the Agency Partner team.&lt;br&gt;&lt;div&gt;&lt;b&gt;Event&lt;/b&gt;: London HubSpot User Group&lt;/div&gt;&lt;div&gt;&lt;b&gt;Event Date&lt;/b&gt;: October 2018&lt;/div&gt;&lt;div&gt;&lt;b&gt;Book your ticket for the next HUG&lt;/b&gt;&lt;/div&gt;&lt;div&gt;&lt;a href="https://www.whitehat-seo.co.uk/nexthug"&gt;https://www.whitehat-seo.co.uk/nexthug&lt;/a&gt;&lt;/div&gt;&lt;div&gt;&lt;br&gt;&lt;/div&gt;</video:description>
            <video:publication_date>2018-10-25T11:33:22+00:00</video:publication_date>
            <video:family_friendly>yes</video:family_friendly>
            <video:duration>1336</video:duration>
            <video:category>HubSpot User Group</video:category>
            <video:tag>customer support</video:tag>
            <video:tag>hubspot</video:tag>
            <video:tag>hubspot user group</video:tag>
            <video:tag>HUG</video:tag>
            <video:tag>service hub</video:tag>
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&lt;p&gt;09:00 	Registration &amp;amp; welcome&lt;br&gt;
09:30 	Opening remarks, Clwyd Probert (Whitehat)&lt;br&gt;
09:40 	How HubSpot uses HubSpot for HUGs&lt;br&gt;
	Juliana Nicholson (Hubspot Boston)&lt;br&gt;
10:00 	Authority content, SEO, pillar page design&lt;br&gt;
	Clwyd Probert (Whitehat)&lt;br&gt;
10:45	Break&lt;br&gt;
11:00 	Qualitative vs. Quantitative&lt;br&gt;
	How to properly run video across the entire marketing funnel&lt;br&gt;
	Simi Ojuri (Twenty Three)&lt;br&gt;
11:50 	Summary, Next Event, Clwyd Probert (Whitehat)&lt;br&gt;
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        <loc>https://video.whitehat-seo.co.uk/seo-best-practice-tips-clwyd</loc>
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            <video:title>SEO best practice tips, Clwyd Probert - Whitehat: London HUG 201709</video:title>
            <video:description>An overview of how to do search engine optimisation in an Inbound way. An emphasis on authority content.&lt;br&gt;&lt;div&gt;&lt;br&gt;&lt;b&gt;Event&lt;/b&gt;: London HubSpot User Group&lt;/div&gt;&lt;div&gt;&lt;b&gt;Event Date&lt;/b&gt;: June 2018&lt;/div&gt;&lt;div&gt;&lt;b&gt;Book your ticket for the next HUG&lt;/b&gt;&lt;/div&gt;&lt;div&gt;&lt;a href="https://www.whitehat-seo.co.uk/nexthug"&gt;https://www.whitehat-seo.co.uk/nexthug&lt;/a&gt;&lt;/div&gt;&lt;div&gt;&lt;br&gt;&lt;/div&gt;</video:description>
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        <loc>https://video.whitehat-seo.co.uk/inbound-marketing-strategy-tips-for</loc>
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            <video:title>Inbound marketing strategy Tips for a successful implementation: London HUG 201709</video:title>
            <video:description>&lt;a href="https://www.whitehat-seo.co.uk/"&gt;https://www.whitehat-seo.co.uk/&lt;/a&gt;&lt;br&gt;This presentation was made my Karen Rafferty from HubSpot as part of a seminar at the London HubSpot User Group in London.&lt;p&gt;This video will show you the best tips for implementing a great inbound marketing strategy.&lt;/p&gt;
&lt;p&gt;You can download the free eBook here:&lt;br&gt;
&lt;a href="https://info.whitehat-seo.co.uk/tips-for-a-successful-inbound-strategy"&gt;https://info.whitehat-seo.co.uk/tips-for-a-successful-inbound-strategy&lt;/a&gt;&lt;/p&gt;
&lt;p&gt;The full transcript of the video can be found here:&lt;br&gt;&lt;a href="https://blog.whitehat-seo.co.uk/inbound-marketing-strategy-2018-tips"&gt;https://blog.whitehat-seo.co.uk/inbound-marketing-strategy-2018-tips&lt;/a&gt;&lt;/p&gt;
&lt;p&gt;Slides can be downloaded here:&lt;br&gt;&lt;a href="https://info.whitehat-seo.co.uk/london-hug-september-2017-slides"&gt;https://info.whitehat-seo.co.uk/london-hug-september-2017-slides&lt;/a&gt;&lt;/p&gt;
&lt;p&gt;A summary article covering the main points is available here:&lt;br&gt;&lt;a href="https://blog.whitehat-seo.co.uk/tips-for-a-successful-inbound-strategy-in-2018"&gt;https://blog.whitehat-seo.co.uk/tips-for-a-successful-inbound-strategy-in-2018&lt;/a&gt;&lt;/p&gt;&lt;p&gt;We propose is to start to deploy a strategy to both your sales and marketing activities in your business. It's important just to reiterate here that with inbound marketing what we're essentially doing is trying to focus on attracting good fit leads or opportunities for your business. And we do that through producing meaningful content that can enable you to have meaningful interactions with potential customers. It's about just having good social etiquette. I'm, it's not about interrupting people, it's about actually being helpful, being responsive. Being very human in the way that you employ your marketing and your sales strategy.&lt;br&gt;&lt;/p&gt;&lt;p&gt;Which of the strategy from the video works best for you in 2018. Let me know by leaving a quick comment below.&lt;br&gt;&lt;/p&gt;
&lt;p&gt;&lt;b&gt;Event&lt;/b&gt;: London HubSpot User Group&lt;/p&gt;&lt;p&gt;&lt;b&gt;Event Date&lt;/b&gt;: September 2017&lt;/p&gt;&lt;p&gt;&lt;b&gt;Book your ticket for the next HUG&lt;/b&gt;&lt;/p&gt;&lt;p&gt;&lt;a href="https://www.whitehat-seo.co.uk/nexthug"&gt;https://www.whitehat-seo.co.uk/nexthug&lt;/a&gt;&lt;/p&gt;&lt;div&gt;&lt;br&gt;&lt;/div&gt;</video:description>
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            <video:description>&lt;div&gt;&lt;b&gt;Event&lt;/b&gt;: London HubSpot User Group&lt;/div&gt;&lt;div&gt;&lt;b&gt;Event Date&lt;/b&gt;: March 2018&lt;/div&gt;&lt;div&gt;&lt;b&gt;Book your ticket for the next HUG&lt;/b&gt;&lt;/div&gt;&lt;div&gt;&lt;a href="https://www.whitehat-seo.co.uk/nexthug"&gt;https://www.whitehat-seo.co.uk/nexthug&lt;/a&gt;&lt;/div&gt;</video:description>
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            <video:description>&lt;div&gt;&lt;b&gt;Event&lt;/b&gt;: London HubSpot User Group&lt;/div&gt;&lt;div&gt;&lt;b&gt;Event Date&lt;/b&gt;: March 2018&lt;/div&gt;&lt;div&gt;&lt;b&gt;Book your ticket for the next HUG&lt;/b&gt;&lt;/div&gt;&lt;div&gt;&lt;a href="https://www.whitehat-seo.co.uk/nexthug"&gt;https://www.whitehat-seo.co.uk/nexthug&lt;/a&gt;&lt;/div&gt;</video:description>
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            <video:description>&lt;div&gt;&lt;b&gt;Event&lt;/b&gt;: London HubSpot User Group&lt;/div&gt;&lt;div&gt;&lt;b&gt;Event Date&lt;/b&gt;: March 2018&lt;/div&gt;&lt;div&gt;&lt;b&gt;Book your ticket for the next HUG&lt;/b&gt;&lt;/div&gt;&lt;div&gt;&lt;a href="https://www.whitehat-seo.co.uk/nexthug"&gt;https://www.whitehat-seo.co.uk/nexthug&lt;/a&gt;&lt;/div&gt;</video:description>
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            <video:description>&lt;div&gt;&lt;b&gt;Event&lt;/b&gt;: London HubSpot User Group&lt;/div&gt;&lt;div&gt;&lt;b&gt;Event Date&lt;/b&gt;: March 2018&lt;/div&gt;&lt;div&gt;&lt;b&gt;Book your ticket for the next HUG&lt;/b&gt;&lt;/div&gt;&lt;div&gt;&lt;a href="https://www.whitehat-seo.co.uk/nexthug"&gt;https://www.whitehat-seo.co.uk/nexthug&lt;/a&gt;&lt;/div&gt;</video:description>
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            <video:title>Search Engine Optimisation Company | London Greater London | 020 8834 4795</video:title>
            <video:description>&lt;a href="https://www.whitehat-seo.co.uk" title="Link: http://www.whitehat-seo.co.uk"&gt;https://www.whitehat-seo.co.uk&lt;/a&gt;, We are your Search Engine Optimisation Company in London Greater London. Call Us Today at 020 8834 4795&lt;p&gt;&lt;/p&gt;
&lt;p&gt;or Visit:&lt;br&gt;
WhiteHat SEO Ltd&lt;br&gt;
80A Uxbridge Road, Shepherds Bush&lt;br&gt;
London, Greater London W12 8LR&lt;br&gt;
United Kingdom&lt;br&gt;
020 8834 4795&lt;br&gt;
&lt;a title="Link: null"&gt;info@whitehat-seo.co.uk&lt;/a&gt;&lt;br&gt;
&lt;a href="https://www.whitehat-seo.co.uk" title="Link: http://www.whitehat-seo.co.uk"&gt;https://www.whitehat-seo.co.uk&lt;/a&gt;&lt;br&gt;
https://plus.google.com/102630724594091825833/about&lt;/p&gt;
&lt;p&gt;WhiteHat SEO Ltd  offers London businesses with t Search Engine Optimisation services. SEO Work involves keyword analysis, recommendations for some simple site changes and promotion away from the main site to drive traffic back to the website. Traditional SEO provides the best long-term benefit to the business and WhiteHat SEO Ltd can help you with this. Our excellent customer service personnel look forward to helping you. For more information get in touch with us at: 020 8834 4795&lt;/p&gt;</video:description>
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            <video:tag>SEO London</video:tag>
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            <video:title>Search Engine Marketing Services | London Greater London | 020 8834 4795</video:title>
            <video:description>&lt;a href="http://www.whitehat-seo.co.uk"&gt;http://www.whitehat-seo.co.uk&lt;/a&gt;, We are your Search Engine Marketing Services provider in London, Greater London. Call Us Today at 020 8834 4795&lt;/p&gt;
&lt;p&gt;or Visit:&lt;br /&gt;
WhiteHat SEO Ltd&lt;br /&gt;
80A Uxbridge Road, Shepherds Bush&lt;br /&gt;
London, Greater London W12 8LR&lt;br /&gt;
United Kingdom&lt;br /&gt;
020 8834 4795&lt;br /&gt;
&lt;a href="mailto:info@whitehat-seo.co.uk"&gt;info@whitehat-seo.co.uk&lt;/a&gt;&lt;br /&gt;
&lt;a href="http://www.whitehat-seo.co.uk"&gt;http://www.whitehat-seo.co.uk&lt;/a&gt;&lt;br /&gt;
https://plus.google.com/102630724594091825833/about&lt;/p&gt;
&lt;p&gt;WhiteHat SEO Ltd are experts in Search Engine Marketing Services. Our company specializes in You Tube, SEO Web Design and etc. WhiteHat SEO Ltd has 30 years of experience of various areas of technology and marketing using best practise techniques in SEO. Our incredible team looks forward to helping you. For further information call us at: 020 8834 4795</video:description>
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            <video:tag>SEO packages UK</video:tag>
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            <video:title>SEO Services | London Greater London | 020 8834 4795</video:title>
            <video:description>&lt;a href="https://www.whitehat-seo.co.uk" title="Link: http://www.whitehat-seo.co.uk"&gt;https://www.whitehat-seo.co.uk&lt;/a&gt;, We offer SEO Services in London, Greater London. Call Us Today at 020 8834 4795&lt;p&gt;&lt;/p&gt;
&lt;p&gt;or Visit:&lt;br&gt;
WhiteHat SEO Ltd&lt;br&gt;
80A Uxbridge Road, Shepherds Bush&lt;br&gt;
London, Greater London W12 8LR&lt;br&gt;
United Kingdom&lt;br&gt;
020 8834 4795&lt;br&gt;
&lt;a title="Link: null"&gt;info@whitehat-seo.co.uk&lt;/a&gt;&lt;br&gt;
&lt;a href="https://www.whitehat-seo.co.uk" title="Link: http://www.whitehat-seo.co.uk"&gt;https://www.whitehat-seo.co.uk&lt;/a&gt;&lt;br&gt;
https://plus.google.com/102630724594091825833/about&lt;/p&gt;
&lt;p&gt;WhiteHat SEO Ltd provides London small businesses SEO Services. Our experts specialize in Google Places, Search Engine Optimisation in London and Social Media. WhiteHat SEO Ltd has grown to be London Greater London's leader in SEO Services. Our superb consumer support team looks forward to helping you. For additional information contact us at 020 8834 4795&lt;/p&gt;</video:description>
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            <video:title>Brand Marketing Strategy:  Building and Optimizing your Brand</video:title>
            <video:description>&lt;a href="https://www.whitehat-seo.co.uk" title="Link: https://www.whitehat-seo.co.uk"&gt;https://www.whitehat-seo.co.uk&lt;/a&gt; &lt;br&gt;A Brand Marketing Strategy can help you build and optimize your brand, so you can attract your target customers and turn them into brand evangelists. How? Watch this video or Call Us Today at 020 8834 4795&lt;br&gt;
or Visit:&lt;br&gt;
WhiteHat SEO Ltd&lt;br&gt;
80A Uxbridge Road, Shepherds Bush&lt;br&gt;
London, Greater London W12 8LR&lt;br&gt;
United Kingdom&lt;br&gt;
020 8834 4795&lt;br&gt;
&lt;a&gt;info@whitehat-seo.co.uk&lt;/a&gt;&lt;br&gt;
&lt;a href="https://www.whitehat-seo.co.uk"&gt;https://www.whitehat-seo.co.uk&lt;/a&gt;&lt;br&gt;&lt;br&gt;</video:description>
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    <url>
        <loc>https://video.whitehat-seo.co.uk/introduction-london-hug-201709</loc>
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            <video:title>Introduction: London HUG 201709</video:title>
            <video:description>&lt;div&gt;&lt;b&gt;Event&lt;/b&gt;: London HubSpot User Group&lt;/div&gt;&lt;div&gt;&lt;b&gt;Event Date&lt;/b&gt;: September 2017&lt;/div&gt;&lt;div&gt;&lt;b&gt;Book your ticket for the next HUG&lt;/b&gt;&lt;/div&gt;&lt;div&gt;&lt;a href="https://www.whitehat-seo.co.uk/nexthug"&gt;https://www.whitehat-seo.co.uk/nexthug&lt;/a&gt;&lt;/div&gt;&lt;div&gt;&lt;br&gt;&lt;/div&gt;</video:description>
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        <loc>https://video.whitehat-seo.co.uk/christian-kinnear-the-future-of</loc>
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            <video:title>Christian Kinnear - The Future of HubSpot: London HUG 201709</video:title>
            <video:description>&lt;a href="https://www.whitehat-seo.co.uk/hubspot-user-group-london"&gt;https://www.whitehat-seo.co.uk/hubspot-user-group-london&lt;/a&gt;&lt;br&gt;An overview of the current marketplace for HubSpot and a vision of the company and its products for the future. Christian Kinnear is EMEA head of HubSpot in the Dublin office.&lt;br&gt;&lt;br&gt;&lt;div&gt;&lt;b&gt;Event&lt;/b&gt;: London HubSpot User Group&lt;/div&gt;&lt;div&gt;&lt;b&gt;Event Date&lt;/b&gt;: September 2017&lt;/div&gt;&lt;div&gt;&lt;b&gt;Book your ticket for the next HUG&lt;/b&gt;&lt;/div&gt;&lt;div&gt;&lt;a href="https://www.whitehat-seo.co.uk/nexthug"&gt;https://www.whitehat-seo.co.uk/nexthug&lt;/a&gt;&lt;/div&gt;&lt;div&gt;&lt;br&gt;&lt;/div&gt;</video:description>
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        <loc>https://video.whitehat-seo.co.uk/gdpr-for-marketers-simon-rydings</loc>
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Simon Rydings from Capen gives a detailed overview of what to expect from the GDPR rules that come into effect in 2018.&lt;br&gt;
Simon covers this from the perspective of the Charity sector and also as a Hubspot User.&lt;br&gt;
The General Data Protection Register law comes into play in May 2018. What are the issues that might arise? What are the consequences of non-compliance? What can you do now to prepare your business for the new changes that are being imposed on marketers?&lt;br&gt;&lt;div&gt;&lt;/div&gt;&lt;div&gt;&lt;br&gt;&lt;/div&gt;&lt;br&gt;</video:description>
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        <loc>https://video.whitehat-seo.co.uk/build-a-better-qualified-lead-ed</loc>
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            <video:title>Build a better qualified lead, Ed Fry: London HUG 201712</video:title>
            <video:description>&lt;a href="https://www.whitehat-seo.co.uk/hubspot-user-group-london"&gt;https://www.whitehat-seo.co.uk/hubspot-user-group-london&lt;/a&gt;&lt;br&gt;This is the talk given by Ed Fry at&amp;nbsp;&lt;a href="https://www.hull.io/"&gt;Hull.io&lt;/a&gt;&amp;nbsp;at the HubSpot User Group Meeting in December 2017.&lt;br&gt;&lt;br&gt;&lt;div&gt;&lt;b&gt;Event&lt;/b&gt;: London HubSpot User Group&lt;/div&gt;&lt;div&gt;&lt;b&gt;Event Date&lt;/b&gt;: September 2017&lt;/div&gt;&lt;div&gt;&lt;b&gt;Book your ticket for the next HUG&lt;/b&gt;&lt;/div&gt;&lt;div&gt;&lt;a href="https://www.whitehat-seo.co.uk/nexthug"&gt;https://www.whitehat-seo.co.uk/nexthug&lt;/a&gt;&lt;/div&gt;&lt;div&gt;&lt;br&gt;&lt;/div&gt;</video:description>
            <video:publication_date>2018-04-10T12:25:59+00:00</video:publication_date>
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        <loc>https://video.whitehat-seo.co.uk/sales-marketing-alignment-clwyd</loc>
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            <video:description>&lt;div&gt;&lt;b&gt;Event&lt;/b&gt;: London HubSpot User Group&lt;/div&gt;&lt;div&gt;&lt;b&gt;Event Date&lt;/b&gt;: December 2017&lt;/div&gt;&lt;div&gt;&lt;b&gt;Book your ticket for the next HUG&lt;/b&gt;&lt;/div&gt;&lt;div&gt;&lt;a href="https://www.whitehat-seo.co.uk/nexthug"&gt;https://www.whitehat-seo.co.uk/nexthug&lt;/a&gt;&lt;/div&gt;&lt;div&gt;&lt;br&gt;&lt;/div&gt;</video:description>
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            <video:duration>1422</video:duration>
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        <loc>https://video.whitehat-seo.co.uk/how-to-use-video-marketing-as-an</loc>
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            <video:title>How to use video marketing as an Inbound marketing tool: London HUG 201709</video:title>
            <video:description>&lt;a href="https://blog.whitehat-seo.co.uk/video-as-an-inbound-marketing-tool"&gt;https://blog.whitehat-seo.co.uk/video-as-an-inbound-marketing-tool&lt;/a&gt;&lt;br&gt;
Learn about how to use video in your inbound marketing campaigns.&lt;p&gt;&lt;/p&gt;
&lt;p&gt;It's the most engaging way of communicating apart from face to face. It's, you know, scalable, shareable, measurable content. It's good stuff and we should all be very excited about it. So in terms of the funnel, I'll probably actually start above where HubSpot are here on this funnel in terms of brand awareness. That's the first thing. Just slightly above. Well, I think visits fell a bit too warm for me. So let's start with strangers. Let's start with brand awareness and to key questions really, how can you make the best use of the attention span and can you buy yourself a bit more time?&lt;/p&gt;&lt;p&gt;&lt;b&gt;Event&lt;/b&gt;: London HubSpot User Group&lt;/p&gt;&lt;p&gt;&lt;b&gt;Event Date&lt;/b&gt;: September 2017&lt;/p&gt;&lt;p&gt;&lt;b&gt;Book your ticket for the next HUG&lt;/b&gt;&lt;/p&gt;&lt;p&gt;&lt;a href="https://www.whitehat-seo.co.uk/nexthug"&gt;https://www.whitehat-seo.co.uk/nexthug&lt;/a&gt;&lt;/p&gt;&lt;div&gt;&lt;br&gt;&lt;/div&gt;</video:description>
            <video:publication_date>2018-04-10T12:25:59+00:00</video:publication_date>
            <video:family_friendly>yes</video:family_friendly>
            <video:duration>1956</video:duration>
            <video:category>HubSpot User Group</video:category>
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            <video:tag>Eleanor Sims</video:tag>
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            <video:title>Testimonials: London HUG 201712</video:title>
            <video:description>&lt;a href="https://www.whitehat-seo.co.uk/hubspot-user-group-london"&gt;https://www.whitehat-seo.co.uk/hubspot-user-group-london&lt;/a&gt;&lt;br&gt;Hear what people have to say after attending the Hubspot User Group meeting in December.&lt;br&gt;&lt;br&gt;&lt;div&gt;&lt;b&gt;Event&lt;/b&gt;: London HubSpot User Group&lt;/div&gt;&lt;div&gt;&lt;b&gt;Event Date&lt;/b&gt;: December 2017&lt;/div&gt;&lt;div&gt;&lt;b&gt;Book your ticket for the next HUG&lt;/b&gt;&lt;/div&gt;&lt;div&gt;&lt;a href="https://www.whitehat-seo.co.uk/nexthug"&gt;https://www.whitehat-seo.co.uk/nexthug&lt;/a&gt;&lt;/div&gt;&lt;div&gt;&lt;br&gt;&lt;/div&gt;</video:description>
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            <video:title>Testimonials: London HUG 201709</video:title>
            <video:description>&lt;a href="https://www.whitehat-seo.co.uk/hubspot-user-group-london"&gt;https://www.whitehat-seo.co.uk/hubspot-user-group-london&lt;/a&gt;&lt;br&gt;
Testimonials from the attendees at the Hubspot User Group (London HUG) meeting in September 2017. Click on the link above to find out about our next event and come along to learn, network and find out all about inbound marketing and sales.&lt;br&gt;&lt;br&gt;&lt;div&gt;&lt;b&gt;Event&lt;/b&gt;: London HubSpot User Group&lt;/div&gt;&lt;div&gt;&lt;b&gt;Event Date&lt;/b&gt;: September2017&lt;/div&gt;&lt;div&gt;&lt;b&gt;Book your ticket for the next HUG&lt;/b&gt;&lt;/div&gt;&lt;div&gt;&lt;a href="https://www.whitehat-seo.co.uk/nexthug"&gt;https://www.whitehat-seo.co.uk/nexthug&lt;/a&gt;&lt;/div&gt;&lt;div&gt;&lt;br&gt;&lt;/div&gt;</video:description>
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