HubSpot User Group

The Role of Video Marketing in B2B: Are you ready?

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Video content is HUGE right now!

Whether it be social media snippets, vlogs, live videos webinars or customer testimonials, we can't seem to get enough of the stuff.

Video content is quick, appealing and digestible.

Woo your audience and retain their attention by learning the ways of integrating video into HubSpot and your inbound marketing strategy.

In 2018 HubSpot recorded 54% of consumers want to see more video content from a brand or business they support.

So, let's not disappoint our consumers and learn all there is in using video as a key element of our marketing strategy.

The problem with video is that it can be scary to start, you’re forever critiquing, erasing and recording.

If you do ever put a video up, you don’t know what works or how to get the best out of it.

Then video becomes this awkward, random act of marketing!

So what do we do?

Purpose - Conversion - Integration

Casper at TwentyThree TM believes you need to know where you are to know exactly where you’re going.

He will walk us through how to be video ready by:
• Finding your baseline
• Setting KPIs & goals
• Testing & optimising
• Collecting data

Through this you will know:
• Purpose- What you’re doing it for
• Convert- content that will be able to engage, build and convert leads
• Integrate- can it be integrated successfully into your CMR to be seen, accessed and analysed by others in the team

Learn how to connect video using HubSpot Media Bridge, with TwentyThree TM and other launch providers.

Collect analytic data and have better video ROI attribution.

Video marketing is getting bigger, are you video ready?