HubSpot User Group

Topic Clusters and Simple SEO Success

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Topic clusters are a great way to create content with higher quality and engagement.

Topic cluster groups are also really helpful when it comes to SEO, but what's the best way to go about creating them?

Watch to find out:

• What topic clusters are
• How to create a topic cluster content strategy and
• Steps to map out your first successful topic cluster

There's no doubt that SEO can be tricky and time-consuming.

So we're always on the lookout for ways in which to work smarter and not harder!

Topic clusters can be thought of as "mini-collections" of related content pieces, meaning that they are an efficient way to help organize and categorize your content.

Why is this so important?

Well, the way in which we search has changed, and this has made a huge impact on the way in which search engines present content.

So topic cluster groups are extremely helpful when it comes to SEO. Having a central topic with many related subtopics surrounding it to support the main theme.

Helping provide users and customers with relevant content on your site faster than if you just list them individually.

This creates a helpful and positive user experience with the content provided converting visitors into leads.

Mastering topic clusters allows you to:

• Save time

• Easier content/topic management

• Provide what your visitors want

• Create/repurpose and optimise engaging content


Watch to see what topic clusters can do for you, your site and most importantly visitor engagement.